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Balega Silver Sock Honored with Awards from SELF and Runner’s World Magazine

November 28th, 2017

Durham, N.C. (November 28, 2017)Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock. Balega’s new Silver technical running sock, which debuted in February, also was the recipient of a SELF Healthy Living Award for 2017.

“The no-slip construction of these performance socks is already top-notch, but this year, the company upped the ante by weaving silver ions into the material. Translation: The all-too-familiar stank from a sweaty run is no more,” noted contributing editor Samantha Lafave for Runner’s World. “The silver interrupts bacteria’s ability to form chemical bonds that allow it to reproduce and, in turn, stink. Oh, and the socks have also more compression than ever, so you have more comfort as you stride.”

Editors from SELF also put the Silver sock through the paces in their search for the top running gear.

For this year’s SELF Healthy Living Awards, the editors tested hundreds of athlete- and trainer-approved gear and apparel to determine the best of the best in each category. Balega’s Silver sock was among SELF’s testers’ top 10 picks in the Outdoor Running category.

According to one SELF tester, “These really soft, thick, and cushiony socks prevented blisters through countless test runs. These socks are my go-to for both shake out runs and sprint workouts—I can always trust them to fit perfectly.”

“The Silver sock is truly the perfect fusion of performance and comfort,” explained Tanya Pictor, VP of Marketing of Implus Specialty. “We’re thrilled to see this cutting-edge product recognized and loved by prestigious media outlets such as Runner’s World and SELF.”

Balega’s Silver sock is available at your local specialty retailer or online at balega.com.

About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.

Verde Brand Communications

Contact Info

Julie Evans
970.946.0856
julie@verdepr.com
verdepr.com

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