SAN FRANCISCO (March 28, 2018) — Black Ember, a lifestyle brand specializing in obsessively designed and crafted backpacks for the active urban nomad, names rygr, an integrated marketing firm, its public relations agency of record in the United States.
A direct-to-consumer upstart rooted in San Francisco, Black Ember leads at the intersection of urban lifestyle and technical backpack design. Black Ember backpacks are inspired by the outdoors and built for life in the city, seamlessly blending clean, modern aesthetics, premium performance textiles and intuitive functionality. Collectively, Black Ember designers have been building performance softgoods, hardgoods and technical equipment for over 60 years.
“Design innovation is Black Ember’s driving force, so we’ve always hedged success against the quality of our products,” says Grace Hwang, general manager at Black Ember. “While that bet has largely paid off, rygr’s communications expertise will amplify the Black Ember brand by helping us reach new customers in expanded markets.”
In 2014, Black Ember successfully launched production of its first backpack model, with the help of 1,200 backers on Kickstarter. Black Ember remains committed to crowdfunding and direct-to-consumer sales, most recently launching the all-new CITADEL collection, which has eclipsed $150,000 in pre-sales, smashing the funding goal of $25,000.
“Black Ember has cultivated a devoted following on the strength of its attention to detail in design and construction,” says Brian Holcombe, principal at rygr. “Partnering with Black Ember offers rygr the unique opportunity to work with a young, high-quality brand to capitalize on healthy momentum and actualize its potential.”
Please direct media inquiries to Account Manager Brian Smith at email@example.com.
About Black Ember: Black Ember is a team of designers working at the intersection of urban lifestyle and technical backpack design. Designed and crafted in obsessive functional and aesthetic detail, Black Ember backpacks scale from minimal to maximal effortlessly, protect your precious cargo from the elements and stand up to all the abuse along the way. www.blackember.com
About rygr: rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate 360° product and brand campaigns. We excel in the gray zone between paid, earned and owned media. www.rygr.us