Proceeds allow foodbank to provide 35,127 meals to Vermonters this holiday season
Northfield, VT. (November 30, 2017) – With one in four people in Vermont struggling with hunger, Northfield-based sock company, Darn Tough Vermont, donated 100% of their profits from online sales during this past Tuesday, November 28th to the Vermont Foodbank. Known as Giving Tuesday, a global day of giving that follows Black Friday and Cyber Monday, Darn Tough let fans turn their gift-giving purchases into an opportunity to do good.
“We have been a part of the Vermont community for almost four decades, and as a local family business, one of our primary responsibilities is to first and foremost do what’s right in our own backyard,” explains Ric Cabot, Darn Tough Vermont and Cabot Hosiery Mills President and CEO. “I can’t think of a more worthy cause than working with The Vermont Foodbank, an organization that has such a meaningful impact on our community and state.”
As a result of this past week’s collaboration, Darn Tough customers were able to provide 35,127 meals to Vermonters this holiday season.
“Partnerships like this are the fibers that make our community strong,” says Vermont Foodbank CEO, John Sayles. “We are truly grateful for Darn Tough’s collaboration as we strive to solve hunger in Vermont. This gift will make a real difference in the lives of the 1 in 4 Vermonters who struggles with hunger. Together we can make Vermont a place where all of our neighbors have what they need to thrive and tackle life’s challenges.”
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work, Tactical and Kids’ styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
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