Agency will tap into key outdoor markets to promote water filtration products
April 5, 2018 – Colchester, UK – LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce its partnership with Asheville, NC-based Public Relations firm Darby Communications. Effective immediately, Darby Communications will be LifeSaver’s agency of record, and will work continuously to spread the word about LifeSaver’s premium line of water filtration products and global humanitarian efforts.
LifeSaver got its start in 2007 following back-to-back natural disasters in southeast Asia (Indian Ocean Tsunami) and the United States (Hurricane Katrina). Inventor Michael Pritchard saw the desperate need for access to clean drinking water in both cases, and the idea for LifeSaver was born. Since then, the company has expanded from solely working in the humanitarian realm to offering a variety of consumer-friendly products ideal for backpacking, adventure travel and emergency preparedness.
“Darby Communications is incredibly well-connected in the outdoor industry, and completely gets us as a brand,” says Wesley Clarke-Sullivan, LifeSaver’s Product Manager. “We share the same mission of helping people enjoy the outdoors safely and responsibly and are thrilled to team up with them to elevate our PR efforts in the States.”
“We’ve admired Lifesaver’s humanitarian work for quite some time and feel it is a true privilege to work with a company so dedicated to making clean, safe drinking water accessible for all,” states Coral Darby, Darby Communications. The agency will provide PR services for LifeSaver’s new line of Liberty water bottles, as well as strategy and support for their entire product line.
Founded in the UK in 2007, LifeSaver came to life following back-to-back natural disasters: the Indian Ocean Tsunami and Hurricane Katrina. Inventor Michael Pritchard felt compelled to address the resulting need for access to clean drinking water. The first LifeSaver prototype was developed in Pritchard’s garage, and became the world’s first portable water filter capable of removing the smallest known waterborne viruses. Since that time, LifeSaver has established itself as an effective and long-lasting solution to drinking water issues in the humanitarian and military sectors, as well as for outdoor enthusiasts. www.iconlifesaver.com
About Darby Communications
A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry’s most respected companies. The firm’s clients include Astral, Aventura, Diamond Brand Gear, Ecōths, Feetures!, Headsweats, Hyland’s, Industrial Revolution, LifeSaver, Ocean Kayak, Old Town, Sierra Designs and Tailwind Nutrition. For more information, visit darbycommunications.com and on Instagram.