Old Town, ME – March 28, 2018 – Old Town, the century-old leader in innovative watercraft products, has announced that it will join the 2018 Live Outside and Play Tour; a seven-month excursion to the country’s top outdoor hot spots led by the Blue Ridge Outdoors and Elevation Outdoors Road Team.
“Old Town is thrilled to be a sponsor of the Live Outside and Play tour,” says Brand Manager Ryan Lilly. “It embraces who we are and what we find most important—a life lived outside and on the water. We hope those who encounter the Road Team will become inspired to spend more time doing just that!”
The team—Roxy Harbitter and Ben Dawson—will be focusing on community outreach and getting those they encounter excited about adventuring outdoors. They will also be sharing the ups and downs of life on the road as they journey thousands of miles together in a van brimming with gear. The team has scheduled visits to more than 20 festivals nationwide, including major events like LOCKN’ Festival, Roanoke GO Fest, Gauley Fest, CKS Paddlefest, FIBArk and the GoPro Mountain Games. Attendees will have the opportunity to see boat demos first-hand, learn about the latest Old Town watercraft innovations and even enter to win a Castine Touring Kayak.
“Being on the water is a huge part of the outdoor lifestyle in both the southeast and Colorado. We’re excited to partner with Old Town this year to take our water adventures to the next level,” states Elizabeth O’Connell, Publisher Elevation Outdoors Magazine.
About Old Town
JOHNSON OUTDOORS is a leading global outdoor recreation company that inspires more people to experience the awe of the great outdoors with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping.
JOHNSON OUTDOORS WATERCRAFT RECREATION includes Old Town canoes and kayaks, paddles, and personal floatation devices, Ocean Kayak, Necky kayaks, and Carlisle paddles. Old Town canoes and kayaks have created genuine watercraft with innovative designs for over 100 years.
Visit Old Town canoes and kayaks at www.oldtowncanoe.com
Visit Johnson Outdoors at www.johnsonoutdoors.com
About Blue Ridge Outdoors / Elevation Outdoors
Blue Ridge Outdoors and Elevation Outdoors Magazines are free, outdoor adventure lifestyle magazines that focus on the Mid Atlantic/Southeast and Colorado respectively. BRO and EO are the authentic local outdoor voices with the beta on where to go, what to do this weekend, what gear to buy and how to best enjoy your next outdoor adventure. The Live Outside and Play road team is comprised of two adventurous #vanlifers representing Elevation Outdoors Magazine and Blue Ridge Outdoors Magazine at more than twenty events and festivals across the country. Roxy Harbitter and Ben Dawson return for their second season in April 2018. The pair will travel from the Southeast to Colorado and back during a seven-month road trip during which they’ll be sharing photos, stories and travel tips along the way. Follow their journey at www.blueridgeoutdoors.com/road-team.