New Products Include Tanks, Tees and Underwear Featuring Eco-Friendly TENCEL and Merino Wool with (m)Force Technology for Improved Durability
Mammoth Lakes, CA (June 12, 2018) – Ridge Merino® today announced the arrival of its 2018 Summer Collection, featuring a greater selection of styles, colors and sizes for men and women.
Several Ridge summer products now include the company’s (m)Force™ technology – a nylon core-spun Merino wool – to improve the strength and durability of their lightweight fabrics.
In addition, building off the success of the TENCEL®– Merino Wool Natural Hoodie, – which is currently featured in the 2018 Outside Magazine Summer Buyer’s Guide – Ridge has added more TENCEL-Merino blended products to the mix, including the all-new Men’s Natural Boxer and the Women’s Jovi Tank. The smooth fibers of TENCEL (made from sustainably sourced wood pulp) are softer than silk and cooler than linen, offering a great complement to Merino wool’s natural temperature regulation and technical performance. Both Merino and TENCEL are more absorbent (moisture-wicking) than cotton and boast antimicrobial properties that resist odor.
“We’re excited to bring more Merino and natural fabric apparel options to the table,” said Jeff Russell, founder of Ridge Merino. “Our new line includes versatile pieces that are perfect for travel, hiking, camping – really any activity that takes you outside during long summer days.”
The new Ridge Summer 2018 lineup includes:
- Men’s Natural Boxer — the new boxer features the soft, breathable, antimicrobial fibers of TENCEL with the unmatched temperature-regulating properties of Merino wool.
- Women’s Muscle Jovi Tank — this contemporary sleeveless “muscle tee” features a high neck and longer length to provide more coverage during activity with all the comfort of our TENCEL-Merino Wool blend.
- Women’s Frankie Racerback Tank — back by popular demand, this style is loved for its year-round versatility and flattering fit and now features (m)Force technology for even more durability.
- Men’s Journey T-Shirt — this everyday staple is now reinforced with (m)Force technology for added durability.
The benefits of Merino continue year-round, even in warm weather. Ridge lightweight Merino fabrics naturally regulate body temperature and wick moisture, keeping skin comfortably cool and dry. Ridge products offer at least 20+ UPF sun protection and resist odor. These benefits occur naturally, without the use of harmful chemicals.
About Ridge Merino
Based in Mammoth Lakes, Calif., Ridge Merino develops Merino wool apparel that performs as well in daily life as it does in the wildest outdoor conditions. Committed to operating in a responsible and ethical manner, all of Ridge Merino’s wool is sustainably sourced from select sheep farmers in Australia and New Zealand. The company strives to use all-natural, renewable and biodegradable fabric and materials whenever possible. A proud partner of 1% For the Planet, Ridge Merino contributes at least one percent of their annual sales to environmental nonprofits that share their values, including Protect our Winters, Waterkeeper Alliance, The Access Fund and Breast Cancer Prevention Partners. Learn more at RidgeMerino.com.
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