BoldBrew to elevate the Sherpa brand with integrated media relations
MODESTO, CA — March 5, 2018 — Sherpa Adventure Gear — creators of high-quality outdoor and lifestyle apparel and accessories — has partnered with BoldBrew, to manage and execute its public relations and digital media strategy, in order to expand awareness of their heritage brand, quality products and humanitarian endeavors.
The team at BoldBrew instantly understood our mission, not only to create great products, but to further the good work done for the people of Nepal,” says Sherpa Adventure Gear president, Kelsie Costa. “We are thrilled to work with a team that is as passionate as we are for supporting education and sustainable employment in the Nepalese developing economy. We look forward to them amplifying our message and increasing the brand awareness of our small, but strong brand.”
Weaving together the latest apparel designs and technology with the prints, patterns and time-honored beliefs of Nepal, Sherpa Adventure Gear pays homage to the rich history of the region and strives to strengthen the fabric of families in Nepal, by providing scholarships for children in remote Himalayan villages and making many of their products right in Kathmandu. Founded by Tashi Sherpa in 2003, to honor the legendary high-altitude climbers of the Himalayas, by creating adventure gear that earns their praise, Sherpa Adventure Gear is committed to employing hundreds of individuals in Nepal.
“We’re honored to be working alongside Sherpa Adventure Gear,” says Amanda Goad, BoldBrew strategic director and co-founder. “At BoldBrew, we’re fueled by purpose-driven brands. And as a brand with integrity, Sherpa Adventure Gear is a true leader in philanthropic practices — dedicated to providing economic and social stability to the people of Nepal, through meaningful employment and an impactful education fund.”
For more information or media requests about Sherpa Adventure Gear please email Amanda Goad at firstname.lastname@example.org.
About Sherpa Adventure Gear
In the highest reaches of the Himalayas, the Sherpa people lead the world in mountaineering with warmth, grace and good humor. Tashi Sherpa—upon discovering that his uncle was on Sir Edmund Hillary’s celebrated 1953 expedition to the summit of Everest—founded Sherpa Adventure Gear in 2003 in this spirit, to honor his people by creating the best quality outdoor and lifestyle apparel and accessories that fully represent the region and the heritage found there. The company employs hundreds of individuals in Nepal, creating safe and sustainable employment opportunities for its people. A portion of every sale benefits the empowerment and education of children throughout the region through the Sherpa Adventure Gear Fund. Sherpa Adventure Gear based in Modesto, CA is a wholly-owned subsidiary of Innov8 Partners, LLC and distributes its products through specialty outdoor retailers worldwide. For more information, visit sherpaadventuregear.com.
Based in Durango, Colorado, with offices in Boulder, BoldBrew is an integrated media relations shop, driven to build meaningful cultures, dynamic landscapes and gritty people. Built on a dedication to public lands in Southwestern Colorado and a fervor for the entrepreneurs’ energy, we are not a traditional PR firm, ad agency, or creative shop, but an integral part of our client’s team — resolved to elevate the innovators. With an emphasis on outdoor, active lifestyle and philanthropic brands, our clients span industry-leading outdoor, wellness, fintech and non-profit work. Boldbrewteam.com