Retail partnership will help outdoor stores grow their digital footprint and drive in-store sales
(BOSTON)– Sports Specialists, Ltd. (SSL) is partnering with Promoboxx, the only retail marketing platform powered by brands, to support its retail members with marketing campaigns and content that broaden their digital presence and increase in-store sales. Sports Specialists Ltd. is a specialty retailer buying group representing the snow sports, outdoor lifestyle, and casual furniture industries.
SSL joins eighteen outdoor and winter manufacturing brands, including Arc’teryx, KEEN, The Tecnica Group, Smartwool, Amer Winter Sports and Patagonia, that also use Promoboxx to connect and align with specialty retailers and increase local awareness and sales at every storefront. They are the first retailer buying group to partner with Promoboxx. Promoboxx is proud to align with organizations like Sports Specialists Ltd. that share the value of believing in and helping independent retailers strengthen local communities and local commerce.
SSL will leverage the Promoboxx platform to provide over 150 retail storefronts with outdoor industry marketing campaigns and content, specifically focused on the ski industry. Promoboxx is the only retail marketing platform that allows brands to collaborate with, co-market with and increase sales through local, independent retailers. Brands invite retailers to participate in both organic and paid multi-channel digital marketing campaigns using brand-approved content that creates urgency and creative that is always consistent, on-brand, and beautiful. Retailers can then customize the content for their local markets and automatically promote it to their earned and paid audiences across social, email, mobile and web channels. Sports Specialists Ltd. will be using the platform as a brand, and will be sharing content with retailers through Promoboxx.
“When we asked our brands how to best support their retailers, they continuously described Promoboxx as the best option,” said Dave Nacke, President of SSL. “We knew we had to get onboard, and we are happy to be the first organization comprised of retailers to be using Promoboxx this way.”
“This partnership reinforces our core value of believing in retailers,” commented Sonciary Honnoll, Co-Founder and Vice President of Customer Experience at Promoboxx. “Sports Specialists Ltd. members love what they do because of their passion for the outdoors and their local communities. By helping small businesses better communicate with their customers, we’ll be supporting them in their goal of positioning their local store as an “industry expert.”
About Sports Specialists Ltd.
Sports Specialists, Ltd. (SSL) is a collective of the best specialty retailers in the U.S. Since 1971, SSL has been the leading marketing, purchasing, and merchandising group in the specialty ski, snowboard, outdoor lifestyle, and casual furniture industries. SSL is owned and directed by specialty sports retailers for specialty sports retailers.
Promoboxx is the only retail marketing platform, powered by brands, that connects and aligns national manufacturing brands with independent, specialty retailers to increase local awareness and sales at every storefront. Founded in 2010 and headquartered in Boston, Massachusetts, Promoboxx partners with leading brands, including Nissan, GE Appliances, New Balance, and The North Face, to transform the way retailers and brands market together at a local level. For more information, visit www.promoboxx.com or call +1 (800) 380-7502 x3.
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