Verde will drive creative, integrated media relations for all brands.
SEATTLE, Wash. (January 9, 2018) – Known for their award-winning products, innovation, and leadership across the outdoor industry, Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® kick off 2018 by partnering with Verde Brand Communications as its public relations agency of record. Verde will lead creative, integrated media relations, while continuing to grow each brand’s awareness and legacy across outdoor-focused industries.
“As Therm-a-Rest continues to develop innovative products for outdoor explorers that demand high-quality craftsmanship and comfort, we need a partner that understands the balance between product specs and brand storytelling. Verde’s media expertise, knowledge of our markets, and high-level strategy, will enable us to tell our rich stories as we further our growth in 2018,” said Justus Hyatt, Senior Marketing Manager, Therm-a-Rest.
The brands have more than 45-years of innovation in the outdoor industry, and Verde will support each of the four brands with comprehensive media relations and brand communications strategy. Working closely with its seasoned marketing team, Verde aims to grow brand and product awareness by sharing the brands’ stories and category-leading product collections through a highly-integrated communications plan led by genuine storytelling of each brands ethos, messaging, and leadership in the market.
“With strong media networks in the outdoor, paddlesports, travel, and active lifestyle markets, Verde’s creative approach to its work and ability to strategically position our brand’s products, messages, and stories, will amplify our visibility with new and existing brand fans,” said Erin Folk, Senior Marketing Manager, Platypus, SealLine, and PackTowl.
The alignment comes as the Therm-a-Rest, Platypus, SealLine, and PackTowl brands launch new products for 2018. Each new gear offering is created with the end-user in mind – people who explore the outdoors and equally love adventure, comfort, and quality. From catching Z’s under the stars in a new, comfortable Therm-a-Rest sleeping bag, keeping your gear protected and organized with a reliable, ultralight, welded dry sack from SealLine, staying hydrated with the tried-and-true flexible hydration products from Platypus, or simply toweling off with one of PackTowl’s newest prints, all products are designed to enable customers to have meaningful experiences outside.
“Each brand’s commitment to producing the highest-quality outdoor gear while adhering to a code of responsibility that considers generations of outdoor enthusiasts to come, aligns perfectly with the values we hold so closely at Verde,” said Kristin Carpenter-Ogden, Founder and CEO of Verde. “We are extremely proud to partner with this collection of industry-leading brands as we move into 2018.”
Verde Brand Communications is an integrated, full-service agency offering services in public relations, digital media, content development, marketing, paid media, branding, crowdfunding, events, and strategic consulting. Verde works with more than 30 brands in the outdoor, active lifestyle, cycling, snowsports, consumer electronics, action sports, and wellness markets. Verde has offices in Jackson, Wyo., and Boulder and Durango, Colo.
About Therm-a-Rest, Platypus, SealLine, and PackTowl
For more than 45 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more, visit: cascadedesigns.com.
About Verde Brand Communications
With offices in Jackson, Wyo., and Durango and Boulder, Colo., Verde Brand Communications is an integrated full-service public relations, digital media, marketing, branding, crowdfunding, paid, and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports + lifestyle, consumer electronics, and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. For more, visit: verdepr.com.