KÜHL Opens First East Coast Retail Store in Boston

June 9, 2026

BOSTON, Mass. (June 9, 2026) /OUTDOOR SPORTSWIRE/ – KÜHL, a premium independent outdoor brand, is opening its first retail store in Boston, Massachusetts. Located at 343 Newbury St. in the heart of the city, this marks the launch of KÜHL’s sixth retail location in the U.S. and first retail location on the East Coast.

“KÜHL was built on a free, independent, and rebellious mindset, and we feel that Boston has a similar kind of energy as a city deeply rooted in the same ideals,” said Sarah Scott, Brand Marketing. “It felt like a natural fit for our first East Coast location, and we are so excited to open our doors on Newbury Street and can’t wait to get to know this community and its outdoor culture.”

The Boston store at 343 Newbury St. will be celebrating its Grand Opening weekend from June 12–14. The KÜHL team invites the Boston community to stop by to celebrate, check out the space and meet the local team.

343 Newbury St. will be open Monday through Saturday from 10 am to 7 pm, and Sunday from 11 am to 6 pm. Additional details can be found on the Boston page at KÜHL.com.

Don’t forget to come along for the ride on Instagram. Or join KÜHL at other store locations, including Park City, Utah; Seattle, Washington; San Francisco, California; Jackson Hole, Wyoming; and Boulder, Colorado.

ABOUT KÜHL

KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains. Through relentless weather and challenging conditions, we were taught the power of courage, humility, and kindness. We believe these pillars allow an individual to thrive, and better yet – for a community to succeed. We don’t have shareholders or VC investors. From the start, our livelihood has relied on the customer and their satisfaction with our product. We are committed to providing high performance, lasting, and functional apparel and gear. Our passion is the product, and our products give you the freedom to follow your passion. For more information visit KÜHL.com.

Contact:
Kelly Becker
kelly@bfcollective.co