After Failed Surfing Takeover, U.S. Ski & Snowboard Makes Bid for Biathlon

July 29, 2026

U.S. Ski & Snowboard is trying to expand beyond winter sports by bidding to take over the U.S. Biathlon Association, after previously failing in a similar push to control U.S. surfing. The move comes as the USOPC cuts funding and sponsors pull back, and biathlon says it would keep its identity and governance structure while tapping U.S. Ski & Snowboard’s commercial reach.

In short: it’s another attempt by U.S. Ski & Snowboard to become a broader action-sports powerhouse, but this one is framed as a partnership-merger rather than a full takeover. The Inertia