Atomic Celebrates Two U.S. Sales Agents for 30+ Years of Service

November 21, 2019

Bruce McDonald and Tom Blair Recognized for Exemplary Longstanding Service

OGDEN, UT (November 21, 2019) — Atomic, the fastest growing ski brand in North America, proudly recognizes two members of its independent sales force for exemplary longstanding brand service.

Celebrating a combined sixty-five years of outstanding sales and service in their respective regions, Atomic recognizes longtime sales reps Bruce McDonald and Tom Blair for their commitment and dedication to growing the Atomic brand and community. A ceremony was heldduring the recent Atomic 20/21 Prepare to Sell Meeting in Altenmarkt, Austria, home to Atomic’s factory and global headquarters.

Both McDonald and Blair were presented with a pair of personalized Atomic Redster G9 World Cup skis with custom made bases that carry their names.

Honoring thirty-five years of service as an Atomic sales rep in New England, Bruce McDonald of Eliot, ME was recognized for his commitment to the sport of skiing and his long-term relationships with key specialty retailers in the region.

Tom Blair of Tom Blair & Associates of Hudson, WI also received an award for thirty years of sales management in the Midwest.

“Thanks to the hard work of guys like Bruce and Tom, 2019 is on track to be another record-breaking year for Atomic,” said Jake Strassburger, Atomic’s Alpine Commercial Manager. “We are grateful for their contributions and proud to acknowledge their outstanding efforts in delivering an unrivalled skiing experience for our customers.”

“It’s been a great ride with Atomic the past thirty years.  I am proud to represent Atomic, a company that continuously improves their products year upon year to bring the best technology to skiers,” said Blair. “I’m grateful to the retailers who have been loyal to Atomic. They’ve become friends and together we provide our customers an outstanding skiing experience,” said Blair.

“Not everyone is lucky enough to do what they love to do and as long as I have. My passion for Atomic still burns very strong,” added McDonald.


Atomic manufactures products which are perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike. Every Atomic product is much more than the sum of its component parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of each and every Atomic employee. Thanks to a combination of experience, innovation and passion, Atomic has been synonymous with winter and skiing since the company was founded in 1955. Atomic is an Amer Sports brand.