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All Posts by What's UP Public Relations.
Yniq: Lindsey Vonn’s Limited Edition Goggle Available in the US
Stockholm, Sweden (February 9th, 2021) — Today, Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle. This new release of Yniq goggles is limited to only 82 pieces, symbolizing each…
Ascent Protein Donates $22,000 to Patriot PAWS Service Dogs
DENVER, COLORADO – January 26, 2021 – This week, Ascent Protein announced a $22,000 donation to Patriot PAWS, a non-profit service organization dedicated to training service dogs to support veterans in their emotional & physical…
Downlite Outdoor Names What’s UP PR Agency of Record
Mason, OH, January 15, 2021 — Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and supplier of responsibly sourced performance fills to the outdoor, home furnishings and hospitality markets,…
Capranea secures strategic investment to drive global expansion
Baar, Switzerland., Eagle, Colorado — Capranea, Switzerland’s leading alpine inspired luxury brand, announced today that it has secured a strategic private investment to drive global expansion. As part of the agreement, Progression Brands Group (PBG)…
Progression Brands Group (PBG) launches Strategic Advisory vertical Appoints fashion industry disruptor Liz Fodera to drive growth
Minneapolis — Progression Brands Group (PBG), an operating company committed to partnering with emerging brands, today announced the expansion of their business to include Strategic Advisory services. Having built a reputation as the go-to operating group…
YNIQ Eyewear selects the Vail Valley as its North American home, names Progression Brands Group as Operating Partner
Media Release – Stockholm, Sweden and Eagle, Colorado – January 5, 2021 YNIQ Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands Group…
Ascent Protein Brings Back a Fan-Favorite Flavor in Limited-Time-Only Release of Strawberry Native Fuel® Protein
DENVER, COLORADO – January 5, 2020 – This week, Ascent Protein announced a limited-time-only flavor release of their Native Fuel® Protein in Strawberry. Ascent previously released Strawberry in August 2020 and the flavor was so…
Dahu appoints globally renowned ski boot specialist Dano Bruno to lead the industry’s first online fit experience
Puidoux, Switzerland, – Eagle, Colorado. November 23, 2020 — Dahu – The Swiss Ski Boot, today announced the appointment of ski industry veteran Dano Bruno to the organization who among many things will lead the…
Pacific Teaze, CMCBrands Announce Alliance
St. Louis , Mo. — November, 2020. Today CMCBrands and Pacific Teaze announce a new strategic brand partnership that includes shared logistics, distribution and merchandising. This cooperation focuses on leveraging strategic operational efficiencies to spur…
Rural Cloth, CMC Brands Announce Strategic Partnership
Oakley, UT— November 10, 2020. Today CMC Brands and Rural Cloth announced a joint partnership leveraging strategic operational efficiencies to spur further growth of both organizations. CMC Brands will assist Rural Cloth with a custom…
Ascent Protein Launches Veterans Day Partnership with NFL’s Christian McCaffery
DENVER, COLORADO – November 9, 2020 – This week, Ascent Protein announced a joint Veterans Day Partnership with Christian McCaffrey’s charity arm, 22 and 54 Together, to support U.S. Veterans. From October 30th – Veterans…
GHS Holdings, Founder and Outdoor Veteran Announces Launch of BlocAid™ Antibacterial Gloves
Bethel, CT – Today, GHS Holdings announced the launch of BlocAid™ Gloves with Antimicrobial and Antibacterial Barrier Technology. BlocAid™ Gloves are specially designed and engineered with EcoZinc™, which is directly embedded and extruded into the…
EcoVessel Named a ‘Colorado Companies to Watch’ Winner
Boulder, CO, October 14, 2020 – EcoVessel announced that it has been named a Colorado Company to Watch, acknowledging the drive, excellence and influence of EcoVessel as a growing company in the state. Colorado Companies to…
Dahu Launches First-of-its-Kind Complimentary Online Boot Fit Experience With a 100% Fit Guarantee
Puidoux, Switzerland., October 14th, 2020— Dahu-The Swiss Ski Boot, today announced its Corsair Fit Experience, the brands latest breakthrough. Complimenting Dahu’s revolutionary and patented ski boots, the Corsair Fit Experience expands the brands commitment to…
Altexa & GHS Holdings Announce Launch of HDry Brand® in North America
Bethel, CT (September 8, 2020) – This week, Altexa srl and GHS Holdings announced the launch of the HDry® brand in North America. HDry is the most advanced technology for waterproofing outdoor products through direct…
EcoVessel Announces Acquisition of U-Konserve
Boulder, Colorado – August 10, 2020 – This week, EcoVessel announced its acquisition of food storage and reusable container company U-Konserve. The merger with Sausalito, California-based U-Konserve will bring the companies together to offer customers…
Hydrolight Outdoor Gear Inks New Retail Deal With DICK’s Sporting Goods + Field and Stream
Denver, CO (June 9, 2020) – Hydrolight Outdoor Gear, a newcomer to the outdoor hydration market, and creator of the world’s first Lantern Reservoir, has landed a deal with Dick’s Sporting Goods and Field &…
Gearlab Outdoors Announces Sales Representation in Canada, Expands Global Footprint in Paddle Sports
Denver, Colorado & Taipei, Taiwan – Gearlab Outdoors, an award-winning paddle manufacturer and design house, has announced new sales representation in Canada, expanding their global footprint in the paddle and watersports markets. Stepping into the…
Gearlab Launches the Malik Series: Polypropylene Greenland Paddles for all Kayakers
TAIPEI, Taiwan and Denver, Colorado — In an effort to expand Greenland style paddling to kayakers of all levels, award winning design house Gearlab Outdoors presents the new polypropylene paddle series, the Malik and Malik…
Wildsyde® Vintage Electric Bikes Encourages Stress Relief Habits
Vail, Colorado, April 2, 2020 – Our team at Wildsyde hopes our community is staying safe, acting responsibly, and finding ways to maintain healthy habits during these unprecedented times. It is easy to become overwhelmed by…
EcoVessel Expands Revenue Sharing Program to include Non-Profit Organizations as Well as Struggling Retailers in the Wake of COVID-19
Boulder, CO, March 24, 2020 – Last week, EcoVessel announced the launch of their new Retail Partnership Program to help support struggling retailers in the wake of COVID-19. Now the Boulder-based drinkware company has taken…
EcoVessel Announces Retail Partnership Program
Boulder, CO, March 20, 2020 – Today EcoVessel announced the launch of a new Retail Partnership Program to help support retailers in the wake of COVID-19. As retail shops close their doors and consumers turn…
Sportube Announces 100% recycled HDPE plastic for 2020
Avon, CO – February 27, 2020. Introducing the new Sportube Hard Cases for 2020/21 at the Snow + Outdoor Show. The formidable Sportube hard cases will launch for the first time in a 100% recycled…
The Future in the Dahu Écorce 01 and the Écorce X 2020-21
Eagle, Colo., February 20, 2019 — After a successful 2019 launch of the Dahu Swiss Ski Boot—a ground-breaking modular design—DAHU returns in 2020-21 with the next generation of its revolutionary alpine ski boots, boots that…
EcoVessel Expands Global Presence with Distribution into Latin America, South Africa, and Other Key International Markets
Boulder, Colorado, February 20, 2020 – EcoVessel, a market leader in eco-conscious, insulated stainless steel drinkware, has expanded their global presence in 2020 with the addition of Goris Group as a master distributor for Latin…
Hydrolight Outdoor Gear Debuts Patented ‘Transforming’ Water Reservoir at Outdoor Retailer + Snow Show 2020
Denver, CO – A newcomer to the outdoor hard goods market, Hydrolight Outdoor Gear introduced its patented, multi-functional illuminating water reservoir at Outdoor Retailer + Snow Show in January. Hydrolight cleverly combines two essential pieces…
EcoVessel Announces New Online and Retail Partnership with The Walking Company
Boulder, Colorado – December 12, 2019 – This week, EcoVessel announces a new retail partnership with The Walking Company, Inc., a United States-based comfort footwear company headquartered in California with over 180 U.S. retail locations.…
