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All Posts by USWE.
USWE Announces New Hajker Daypacks
MALMӦ, Sweden- June 2, 2021 – USWE, a leader in packs for action sports, announces the launch of its new Hajker daypacks, the ultimate for action and adventure and featuring USWE’s proprietary NDM™ harness system, smart…
ECHOS Communications Announces New Partnership with TMC Ltd, Creator of Nuyarn Technology
BOULDER, Colo. – June 1, 2021 – ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, today announces a new partnership with TMC Ltd, the innovative company…
State Bicycle Team x Rapha
See file upload for content. State Bicycle Team is releasing a capsule collection produced by Rapha for the 2021 Season. Each piece is adorned with the team’s signature tie-dye pattern adding to the unique style…
Introducing the Roval Terra CL
May 24th, 2021, Morgan Hill, Calf – In a category all its own; the initial Terra wheels set a new benchmark for mixed-terrain performance in every measurable sense. Today Roval releases a wheelset borrowing performative…
LIVSN Designs Launches New Flex Canvas Shorts
BENTONVILLE, Ark. – May 21, 2021 – LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new…
MT500 Smok’n Prints
May 19, 2021, Scotland: Embrace the new riding season with bold psychedelic prints and a kaleidoscope of color. A trance sequence of head-to-toe outfitting for him and her. With a reputation for dialed style on and…
Chrome Introduces The BLCKCHRM Stone Grey Collection
PORTLAND, Ore., – May 18, 2021 – The new BLCKCHRM 22X Collection offers a technically refined approach to a selection of Chrome’s best-selling bags, now in Stone Grey. Chrome’s BLCKCHRM line reflects the relentless pursuit…
Nocs Provisions Introduces The Zoom Tube Monocular
TRUCKEE, Calif. – May 18, 2021 – Nocs Provisions, maker of durable, adventure-ready binoculars and accessories, today announces the launch of the Zoom Tube 8×32 Monocular Telescope, the newest addition to the brand’s range of…
Introducing the Maison Kitsuné x Helinox Collab
PARIS, France – May 14, 2021 – Maison Kitsuné, the Paris-meets-Tokyo fashion brand, and Helinox, the leader in packable, lightweight furniture and accessories, today announced a new collaboration that celebrates the outdoors as the natural…
Solo New York Eliminates All Plastic from Packaging
NEW YORK, NY – May 11, 2021 – Solo New York, one of the biggest bag manufacturers in the world, today announced that it has met its goal of eliminating plastic from its packaging by…
Introducing Roval 2021 Control Carbon
April 26th, 2021: Morgan Hill, Calif – From weekend hot laps to world cup XC qualifiers, the Control Carbon combines the low weight and strength found in our class-leading Control SL rim with the new DT…
REVEAL Global Media Conference Announces Presenting Brand Lineup for Spring/Summer Event
BOULDER, Colo. – April 1, 2021 – REVEAL Global Media Conference, an event series designed to bring together the media and a select group of the most innovative brands in the active lifestyle, outdoor and…
Kora Announces New Neema Collection of Lightweight Technical Base Layers
March 30, 2021 – Kora (https://koraoutdoor.com), the pioneer in using yak wool for performance apparel, today announces the launch of its new Neema Collection, a lightweight blend of yak wool, merino, and CoolMax Eco™. The…
Introducing Culturelines: An ARTILECT Studio Project
BOULDER, Colo. – MARCH 17, 2021 – ARTILECT, a new performance-driven apparel brand, today announces the official launch of Culturelines, a new magazine and website designed to document the paths we follow, the people we…
ECHOS Communications Announces New Partnership with MANTRA Labs
BOULDER, Colo. – March 16, 2021 – ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, today announces a new partnership with MANTRA Labs, a company that…
LIVSN Designs’ EcoTrek Trail Pant Kickstarter Wraps with $514,624 Raised
FAYETTEVILLE, Ark. – LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announced that its EcoTrek Trail pants Kickstarter campaign has wrapped…
REVEAL Global Media Conference Announces Spring/Summer Event Dates
BOULDER, Colo. – March 2, 2021 – REVEAL Global Media Conference, an event series designed to bring together the media and a select group of the most innovative brands in the active lifestyle, outdoor and…
Solo New York Wins Prestigious SEAL Business Sustainability Award
NEW YORK, NY – March 2, 2021 – Solo New York, one of North America’s largest and most innovative bag and luggage brands, today announces that it has been awarded a 2020 SEAL Business Sustainability…
Chrome Introduces New Carry Options For Their Spring/Summer ’21
Portland, OR – Chrome Industries (https://www.chromeindustries.com), the legendary maker of durable bags, apparel and footwear for people who live and play in the city, trademark durability, introduces its Spring 2021 line with a range of…
Candide Thovex’s New CANDIDE Collection Defines High-Energy Performance and Style
LA CLUSAZ, France – February 18, 2021 – Candide Thovex, legendary athlete and one of freeskiing’s most creative, uncompromising and unconventional individuals, has distilled his vision into CANDIDE, a new brand offering a collection of…
ECHOS Communications Announces Promotion and Multiple New Team Members
BOULDER, Colo. – February 9, 2021 – ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, is proud to announce a well-deserved promotion and several new team…
adidas Sport Introduces New TERREX Snow Goggle Line
February 9, 2021 – Leading global sports brand adidas – in collaboration with Marcolin Group – introduces two new adidas Terrex Snow Goggles combining superior technical performance with a contemporary style. For winter sports lovers…
LIVSN’s EcoTrek Trail Pant Raises $100k on Kickstarter in Under 12 Hours
FAYETTEVILLE, Ark. – February 3, 2021 – LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, is proud to announce that – in…
Yak Wool Pioneer Kora Launches New Yushu Base Layer Collection
February 3, 2021 – kora (https://koraoutdoor.com), the pioneer in using Yak wool for performance apparel, today announces the launch of its new Yushu collection of base layers, which provide exceptional warmth, softness and breathability with…
Candide Thovex Launches CANDIDE
LA CLUSAZ, France –January 26, 2021 – Candide Thovex, among the most legendary freeskiers ever, has announced the launch of CANDIDE, a new technical outerwear, apparel and accessory brand built on the fundamental elements of…
New Outdoor Brand ARTILECT Hires Sonia Lunardon as Director of Technical Design and Development
BOULDER, Colo. – January 12, 2021 – ARTILECT®, a new action/outdoor brand, today announces that Sonia Lunardon has joined its team in the role of Director of Technical Design and Development. Lunardon joins Design Director…
Tour de France Champion Greg LeMond Launches New Carbon Fiber eBikes
KNOXVILLE, Tenn. – LeMond Bicycles, Inc. (https://lemond.com– “LeMond”), a company that encapsulates Greg LeMond’s legendary cycling career and 30 years of building the most game-changing innovations in cycling, is announcing the launch of its first…
New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel
BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a…
Hiplok Launches DXF U-Lock With Unique Frame-Mounted Carrying Bracket
The DXF lock from Hiplok pairs their award-winning DX U-lock with the unique new speed-loading frame bracket for carrying your lock on your bike. This new rattle-free, reliable and sturdy mount uses their patented “CLIP+RIDE”…
Solo New York’s Popular Re:cycled Collection of Bags Now Made with Ocean Bound Recycled Plastic
NEW YORK, NY – November 17, 2020 – Solo New York (http://solo-ny.com), one of the largest bag brands in the world, today announces that its Re:cycled Collection of bags is now made with recycled ocean-bound…
Chrome Industries Launches new Storm Salute Commute Jacket
Chrome’s Storm Salute jacket is fully seam-taped and waterproof. Working hard to keep you dry, the Storm Salute Commute is constructed with 2.5 layer waterproof breathable stretch poly and includes upper back yoke ventilation. The…
BikeFlights.com Introduces New Reusable Bike Box, A Pro-Level Solution for Protecting Bikes in Transit
PORTLAND, OR (October 20, 2020) – Drawing from 11 years of experience shipping bicycles to every corner of the world, the bicycle shipping experts at BikeFlights.com have developed an entirely new, reusable bike box system.…
State Bicycle Co Launches 6061 Black Label All-Road Bike
The 6061 Black Label All-Road can be summed up in two words: Speed and Versatility. The 6061 Black Label All-Road blends all of State’s abilities to make one of the most capable and quickest bikes…
Solo New York Advances Sustainability Leadership with New FSC-Certified Packaging Standards
NEW YORK, NY – October 14, 2020 – Solo New York (http://solo-ny.com), a global sustainability leader and one of the largest bag brands in the world, today announced that its new environmentally-friendly sustainable packaging standards…
Nocs Provisions Launches Land & Sea Collection
Truckee, Calif. – Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces its new Land & Sea Collection, a range of colors that reflect Nocs’ California roots and the ethos of finding new ways…
REVEAL Global Media Conference Announces Fall/Winter Brand Lineup
BOULDER, Colo. – October 5, 2020 – REVEAL Global Media Conference, a growing series of events designed exclusively to connect brands and the media, will host the third event in the series on October 6…
Endura Launches Improved MT500 Waterproof Range: A Force For Good
Endura introduces the fourth generation of The MT500– Undisputed King of Mountain Jackets, along with the rest of the committed, feature-packed and majorly breathable MT500 line. This much-loved bombproof kit has been redesigned in conjunction…
State Bicycle Co Introduces Sustainable Clothing Built From Post-Consumer Recycled Fabric
As riders, we must ensure that we are taking care of our outside playground and preserving it for future generations. That is why State Bicycle Co. uses recycled/recyclable materials in this product and packaging. Each…
State Bicycle Co. Introduces Limited-Edition “Rick and Morty” Series
Tempe, AZ – State Bicycle Co. http://www.statebicycle.com – known for high-quality bikes, well thought out aesthetics and exciting collaborations, announces a partnership with Warner Brothers and Rick and Morty. Get ready to blast off into…
Meet the Future of Sneakers: The Deckers X Lab K-ST 21
GOLETA, Calif. – September 1, 2020 – Deckers X Lab, the innovation department of Deckers – owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® – today announces the launch of the…
Fall / Winter REVEAL Digital Media Conference Announced with Focus on Outdoor, Bike and Consumer Tech
BOULDER, Colo. – August 19, 2020 – Having held two successful REVEAL digital media conferences in April (Outdoor/Bike) and July (Moto), ECHOS Communications is proud to announce the third event in the series: Scheduled for…
BikeFlights.com Hires ECHOS Communications for PR and Marketing Services
Eugene, OR (August 2020) – BikeFlights.com has retained ECHOS Communications as PR and Marketing Agency of Record. Founded in 2009 to help fellow cyclists adventure with their bike, BikeFlights.com has become the premier service provider…
Pinarello Announces Roberto Sadowsky as New US Chief Executive Officer
SOLANA BEACH, Calif. – July 8, 2020 – Pinarello, a leading brand of premium bicycles, accessories and apparel, announces that Roberto Sadowsky has joined the US operation as Chief Executive Officer. Sadowsky, a native Italian,…
Outdoor Apparel Brand LIVSN Designs Retains ECHOS Communications as PR Agency of Record
FAYETTEVILLE, Ark. – July 2, 2020 – LIVSN Designs, maker of versatile outdoor apparel designed to last longer, today announced that it has retained ECHOS Communications to support the brand’s continued growth with public relations…
AquaTech Collaborates with Hasselblad To Create Underwater Solution for X1D II 50C
HUNTINGTON BEACH, Calif. – July 1, 2020 – AquaTech Imaging Solutions, a global leader in photographic accessories, is proud to announce the release of its new REFLEX Water Housing for the Hasselblad X1D II 50C,…
Arkansas Outdoor Apparel Startup LIVSN Gains Momentum with Media, Sales, and Retail
FAYETTEVILLE, Ark. – June 16, 2020 – LIVSN Designs, maker of versatile outdoor apparel designed to last longer, is proud to announce strong customer and media feedback, growing retail traction, and new plans for sustainability…
Roval Introduces Faster Rapide and Alpinist CLX Wheels
There are riders who live for the climbs, and who savor the purity of riding the lightest bike possible. And there are riders who want nothing more than to own every city limit sprint, every…
Introducing the Filson x Helinox Tactical Collection
SAN FRANCISCO / SEATTLE – May 26, 2020 – Filson and Helinox, two brands known for creating essential, high-quality gear for the outdoors, today announce a new collaboration that combines function, comfort and a new…
Solo New York Announces Appreciation Discount for COVID-19 Frontline Workers
NEW YORK, NY – May 8, 2020 – Solo New York, a third-generation family owned and operated business that draws design inspiration from the streets of New York, today announced a sitewide discount to support…
Roval Responds to Bike Shops in Distress with SOS Program
April, 2020 – Effective immediately, Roval Components is acting to lessen the impacts felt by local bike shops across the country as operations change in response to COVID-19. Through the Support Our Shops program, Roval…
REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public
SAN FRANCISCO – REVEAL is a global media conference with 40 brands presenting to 300 members of the media on April 29 and 30. Recent developments and global conversations have been the catalyst to create…
REVEAL Digital Media Conference Gains Momentum with Leading Media and Brands; Winter Session Announced
SAN FRANCISCO – April 16, 2020 – REVEAL – https://reveal.echoscomm.com – a digital media conference developed by ECHOS Communications – has gained momentum as a nexus for select brands and media to come together for…
Chrome Industries Rallies Maker Community to Aid Face Mask Production
PORTLAND, Ore. – March 24, 2020 – As reported by the NYT, CNN, and others, there’s a nationwide shortage of protective masks for healthcare professionals. With the news of doctors willing to use bandanas as…
Endura Launches New Pro SL Bibshort
(Livingston, Scotland | March 23, 2020) World Hour Records, Aero D2Zkit, sponsorship of Movistar, the #1 ranked team for many years…even kit so fast it has been banned by the UCI. These are all testaments…
ECHOS Communications Announces REVEAL Live Streaming Global Media Conference
SAN FRANCISCO – March 12, 2020 – The unfortunate postponement or cancellation of major industry trade shows creates a significant loss for the bike industry, and other events may follow. Brands rely on these annual…
Helinox Announces Title Sponsorship of 2020 People’s Tiny House Festival
Helinox, a leader in premium portable furniture and accessories for the outdoors and home, announced that it will be the title sponsor of the third annual People’s Tiny House Festival taking place in Golden, Colo.,…
Store + Secure: Hiplok Introduces The ANKR, a Storage Security Solution For Your Home or Office
Hiplok introduces ANKR, a revolutionary maximum security bike, ebike, and motorcycle anchor. ANKR is part of Hiplok’s growing STORE + SECURE line which includes the award-winning AIRLOK lockable hanger and promises to offer cyclists the…
Orange Seal Hires ECHOS Communications for PR and Marketing Services
Cedar Park, TX – Orange Seal has retained ECHOS Communications as PR and Marketing Agency of Record. Founded in 2011, Orange Seal has quickly established itself as a leader in tubeless tire solutions. Since the…
Endura To Plant 1 Million Trees. Each And Every Year.
Livingston, Scotland, January 2020– As a company that operates on a global level, Endura are critically aware of their environmental impact and are working on a number of fronts to reduce their footprint. The textile…
Chrome Industries Retains ECHOS Communications As PR Agency
Portland, OR (Feb 2020) – Chrome Industries, a leader in making useful durable gear for people who live and ride in the city, has selected ECHOS Communications as Agency of Record for PR and Marketing…
The HEX Wireless Carry-On Sets a New Standard in Premium Luggage
LOS ANGELES – February 20, 2020 – There’s a new player in the luggage category, and HEX is coming out strong, dropping the first Case-Top Wireless Carry-On suitcase on Kickstarter. https://www.kickstarter.com/projects/hexbrand/hex-the-first-case-top-wireless-charging-luggage HEX exists to move…
ECHOS Communications Launches REVERB GLOBAL
SAN FRANCISCO – ECHOS Communications – (https://echoscomm.com) continues to redefine the modern global PR agency with the launch of REVERB GLOBAL – a program that creates ambitious outdoor experiences for brands to tell their stories…
Helinox Announces Progress on Campaign to Enforce its Patents and Intellectual Property Rights
(OAKLAND, Calif. – March 12, 2019) – Helinox (helinox.com), the leading designer of portable chairs, tables, cots and accessories for the outdoors, today announced progress on its ongoing campaign to increase awareness and prevent infringement…
