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All Posts by GOAT BOXCO.
GOAT BOXCO Expands Product Collection with Launch of Compact HUB 50 Storage System
Austin, TX (April 8, 2021) – GOAT BOXCO is launching their latest product the HUB 50, a high-performance food, beverage and gear storage solution built following their flagship product, the HUB 70. Engineered to flip…
PHOOZY Reels In Half A Million Dollar Deal on ABC’s Shark Tank
CHARLOTTE, NC: PHOOZY, maker of lightweight protective thermal capsules for phones, tablets, and laptops, landed a lucrative $500,000 investment on their recent April 2nd Shark Tank appearance on ABC. The Charlotte-based brand co-founded by Kevin Conway…
Altra Partners with Trail Sisters for 2,021 Hours for the Planet Project
Denver, Colo. (April 6, 2021) –Altra, the leader in performance footwear innovation, has partnered with Trail Sisters, whose mission is to increase women’s participation and opportunity in the outdoors through inspiration, education and empowerment, for…
KUIU Ultralight Hunting Gear Selects Groundswell PR as Agency of Record
Dixon, CA (April. 6 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is excited to announce its partnership with Groundswell PR. Groundswell PR will implement an integrated communications strategy, increasing consumer awareness…
Bajio Partners With Fly Fishing Climate Alliance, Commits to Carbon Neutrality
New Smyrna Beach, FL (April 5, 2021) – Bajio, makers of blue-light filtering sustainable performance sunglasses built to save saltwater flats around the world, is excited to advance their environmental commitment through partnerships with Emerger…
Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9
Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Mother for a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s…
Bajio Sunglasses Selects Groundswell PR as Agency of Record
New Smyrna Beach, FL (Mar.26 2021) – Bajio, manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce its partnership with Groundswell PR. Groundswell will establish an integrated communications strategy, increasing industry and…
World-class Athletes Join Altra’s 2021 Elite Ambassador Team
Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes…
Hillsound Equipment Expands Sales Team With Additions in Canada and US
Hillsound Equipment, leading producer of winter traction equipment, gaiters and ultralight seats for outdoor enthusiasts, has partnered with Pro Line Sports Ltd and Endless Adventure Sales to further the distribution of their products in the…
Ruffwear Launches New 2021 Spring/Summer Collections
BEND, OR (February 24, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch three new collections for Spring/Summer…
ReadyWise Launches Two New Emergency Backpacks
Salt Lake City, UT (February, 2021) – ReadyWise, the leader in nutritious, affordable, emergency, adventure and natural foods, is thrilled to launch two new emergency backpacks, the Complete Emergency Backpack and the Ultimate Emergency Backpack.…
OluKai Launches Premium Leather Sandals For All
Irvine, CA – Jan. 28, 2020 – OluKai, the premium Hawaiian-inspired lifestyle brand, is excited to introduce new leather sandals for men and women.The men’s Tuahine and women’s ʻAukai are the latest additions to the…
Hydro Flask announces 2021 Parks for All Giving Program Grant Recipients, boosting Parks for All Contributions over $1.9 million
Bend, OR (January 28, 2021) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is honored to announce the…
Accidental Author: Freewaters Footwear Co-founder Eli Marmar Creates New Children’s Adventure Novel
Encinitas, CA (1.27.21)– There was no master plan. But in this time of increased fear and separation, industry veteran Eli Marmar felt compelled to put his creativity to paper and give the youth a spark…
Independent Manufacturer, Bajio, Challenges Sunglass Industry with Sustainable Performance Sunglasses
New Smyrna Beach, FL (Jan 15, 2020) – Bajio Sunglasses is bringing fresh eyes to the sunglass market through the introduction of their first-ever collection launching March 1, 2021. Bajio, Spanish for “the shallows”, draws…
ReadyWise Selects Groundswell PR as Public Relations Agency of Record
Salt Lake City, UT (December 16, 2020)– ReadyWise, the leader in nutritious, affordable, emergency, adventure and natural foods, is excited to announce its partnership with Groundswell PR, an outdoor, active lifestyle, and sustainable products marketing…
PHOOZY Launches “Mask” for Phones to Protect Devices from Nasty Germs
CHARLOTTE, NC (Dec. 3, 2020): PHOOZY, maker of protective capsules for phones, tablets, and laptops, is launching the brand new Apollo II Series + Antimicrobial Thermal Capsule. This capsule, which is available at PHOOZY.com and…
Altra Partners with Still I Run to Promote the Benefits of Running for Mental Health
Denver, Colo. (November 30, 2020) – Altra, an innovator in the performance footwear category, is excited to announce its partnership with Still I Run, a running community and non-profit with a mission to promote the…
GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance Food and Gear Storage Solution Engineered for People Who Live Ready
Austin, TX (Nov 19, 2020) – GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the…
Hydro Flask Focuses Gift of Go Holiday Campaign on Providing Experiences and Giving Back
Bend, OR (November 19, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce the…
Setton Farms Sweetens the Pistachio Industry with New Dark Chocolate Products
Terra Bella, CA (Nov 18, 2020) – Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is excited to announce the debut of three new…
Hillsound Equipment Partners with Mountain Mic to Promote Wellness Through Hiking
Vancouver, BC (November 13, 2020)– Hillsound Equipment- the leading producer of winter traction equipment, the award-winning BTR stool, and gaiters for outdoor enthusiasts is thrilled to announce the addition of Mountain Mic to the Ambassador…
Altra Selects Groundswell PR as Public Relations Agency of Record
Charleston, S.C. (November 11, 2020) – Groundswell PR, an outdoor, active lifestyle and sustainable products public relations agency, announced today that it has been named the public relations agency of record for Altra, an innovator…
Hillsound’s BTR Stool Finds Niche with Hunt Retailers
Vancouver, BC (October 14 , 2020) – Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts has once again changed the game with the BTR (Better Than a…
Ruffwear Launches Fall/Winter 2020 Product Line
BEND, OR (October 5, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch their new fall/winter line. This…
Hydro Flask Sponsors USA Surfing
Bend, OR (September 18, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce a multi-year sponsorship with USA…
OluKai Launches Premium, Ready-To-Wear Leather Sneakers
Irvine, CA – Sept. 16, 2020 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its sneaker offerings with the addition of two new, full-grain leather styles. The men’s Laeʻahi Lī Ili and women’s…
Setton Farms partners with May Zhu, MBA, RDN, LDN
Terra Bella, CA (September 8, 2020)- Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is partnering with May Zhu, MBA, RDN, LDN of @nutritionhappens. Zhu will…
Wedge Brands hires Northeast Sales Group to represent Briko, Level and Eisbär in New England
ASPEN, Colo. (September 1, 2020) Wedge Brands (formally ZG Holdings), a business focused on North American distribution of premier outdoor, snow-sports cycling and active lifestyle brands, hires a new rep agency in New England. Northeast Sales Group will now represent Wedge…
Hydro Flask Announces ITC Filing to Combat Counterfeiting
Bend, OR (August 3, 2020) –Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, announces its recent filing with the U.S. International Trade Commission…
Hydro Flask Expands Leadership Team with Three Key Hires
Bend, OR (July 28, 2020)–Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce three new…
Hydro Flask Launches New Hydration Offerings
Bend, OR (July 24, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to announce the launch of its 21…
Hydro Flask Launches Outdoor Kitchen
Bend, OR (July 23, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce…
Groundswell PR Expands Social Media Division with New Hire
(Charleston, SC) July 22, 2020 —Groundswell PR, an outdoor, active lifestyle and sustainable products public relations agency, has recently hired Social Media Specialist, Tori Nardone, to lead its expanded social media division, aligning Groundswell’s recognized…
Hydro Flask Introduces Day Escape™ Soft Coolers
Bend, OR (July 22, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce…
Hydro Flask Launches Down Shift™ Hip Hydration Pack
Bend, OR (July 21, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce…
ust Launches New Camping Equipment
Columbia, MO (July 16, 2020)– ust, maker of reliable, problem-solving camping equipment and outdoor essentials, is excited to announce the release of its latest line of products designed for the outdoors. The new line is…
ust Announces Complete Brand Refresh
Columbia, MO (July 8, 2020)– ust, maker of camping and outdoor essentials since 1936, has announced a major brand “refresh” with the goal of creating a company that brings the outdoors closer to people of…
Hydro Flask Launches #RefillForGood Campaign
Bend, OR (July 1, 2020) –Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to launch its new #RefillForGood campaign, underlining the…
Kevin’s Natural Foods Provides $120,000 in Food Donation to Local Nonprofit
Modesto, CA (June 30, 2020) –Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is providing much needed food to those in need in the Modesto, CA region. The brand…
PHOOZY Receives Accolades from NASA for Thermal and Insulation Technology
CHARLOTTE, NC: PHOOZY, maker of protective capsules for phones, tablets and laptops, has been recognized by NASA’s Spinoff program for its innovative use of spacesuit technologies in the consumer sector. The Spinoff program follows NASA…
Ruffwear Summer 2020 Product Line Now Available
BEND, OR (May 18, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, introduces their new summer line including a redesigned sleeping…
Hillsound Supporting Local Retailers Through Donation of Online Sales
Vancouver, BC (May 11, 2020) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, is making changes across its organization in an effort to support local independent…
PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders
CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules…
Meet the New “MEAT!” Brand Commercial Grade Meat Processing Equipment
March 30, 2020 – (Columbia, MO) – MEAT! Products are manufactured to meet the high quality and performance standards of today’s hunters, anglers, butchers, and chefs. MEAT! processing equipment is designed to complete and enhance…
Setton Farms Pistachios Now Considered a “Complete Protein” For Those Over the Age of Five
Terra Bella, CA (March 3, 2020)- Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is thrilled to announce that U.S grown roasted pistachios meet…
Hillsound Equipment’s Award-Winning BTR Stool Available for Purchase
Vancouver, BC (February 25, 2020) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which stands…
World Surf League and Hydro Flask Kick Off 2020 with Expanded Global Partnership
Bend, OR (February 19, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) company, today announced the global partnership with The World Surf…
Hydro Flask Expands Global Presence with Distribution in Latin America
Bend, OR (February 12, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is expanding its growing global…
Kevin’s Natural Foods Announces Brand Launch, Enters Supermarkets Nationwide
Modesto, CA (February 11, 2020) – Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is excited to announce their formal debut into the consumer market. Beginning February 1st, Kevin’s…
Ruffwear Introduces New Spring 2020 Product Line
BEND, OR (Feb. 4, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch its Spring 2020 collection. Now…
Hydro Flask Introduces New Kids Insulated Lunch Box
Bend, OR (January 31, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…
Hydro Flask Announces Retirement of Global General Manager Scott Allan
Bend, OR (January 30, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, announced today that Scott Allan…
Hydro Flask Introduces New Insulated Food Jar
Bend, OR (January 29, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the…
Hydro Flask Sponsors U.S. Ski and Snowboard
Bend, OR (January 28, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…
Ruffwear Partners with Groundswell PR as Agency of Record
BEND, OR (Jan. 23, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce its partnership with Groundswell PR.…
Hydro Flask Announces Grant Recipients of 2020 Parks For All Charitable Giving Program
Bend, OR (January 9, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is honored to announce the…
Hydro Flask Celebrates the Holidays with Unique Adventures and Give Back Experiences
Bend, OR (November 27, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is excited to announce its…
Hillsound Adds Two Sales Agencies to Continue Nationwide Growth
Vancouver, BC (November 20, 2019) – Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is thrilled to announce two new partnerships with distinguished sales reps in the…
Hydro Flask Promotes Alan Kissell as Vice President of Sales, North America
Bend, OR (November 13, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is pleased to announce the promotion…
Elevenate Launches Fall/Winter 2019 Collection
(Åre, Sweden) November 5, 2019 – Elevenate, makers of modern mountain life performance apparel, has announced the launch of its Fall/Winter 2019 Nordic Dreams collection. Inspired by the northern lights in a sharp contrast to…
Sherpa Adventure Gear Announces Sponsorship of Mountaineer and Activist Wasfia Nazreen
MODESTO, CA (Oct. 21, 2019) — Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is proud to announce the sponsorship of professional Bangladeshi mountaineer and activist, Wasfia Nazreen. Wasfia is an athlete,…
Electric Announces Launch of New John John Florence JJF12 Performance Sunglass Style
San Clemente, California – October 15th, 2019 – Electric, the San Clemente, California based eyewear brand, announces the release of its newest sunglasses, the JJF12. Working closely with the world’s most celebrated surfer, John John Florence, Electric utilized…
Hydro Flask Welcomes New Creative Director
Bend, OR (October 15, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is excited to announce the addition…
FITS® and Free Fly Team Up to Launch Fall Adventure Sock
CHARLESTON, SC (OCTOBER 14, 2019) — FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce a new partnership with fellow Charleston-based outdoor brand, Free Fly. The two companies have combined forces…
Hydro Flask Parking Lot Sale Raises Over $100,000 for Central Oregon Non-Profit Partners
Bend, OR (October 8, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to award more…
Sherpa Adventure Gear Joins Forces with KEEN Footwear to Launch Innate Sherpa Hiking Boot
MODESTO, CA (Sept. 24, 2019) — Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is excited to announce the release of its shoe collaboration with KEEN, Inc., (KEEN). The KEEN Innate X…
Sherpa Adventure Gear Partners with Arcade Belts to Launch Belt That Gives Back
Modesto, CA (Sept. 4, 2019) — Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, and Arcade Belts, the functional, lightweight and durable belt brand, are celebrating the fundamental importance of education with…
FITS® Launches 2019 Fall Collection with New Colors and Patterns
CHARLESTON, SC (September 3, 2019)—FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 fall collection featuring new hiking, skiing, sporting and casual sock styles. These…
Deschutes Brewery Named Presenting Sponsor of Virginia’s Blue Ridge GO Cross Race
BEND, OR – Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1988, has been named as the presenting sponsor of Virginia’s Blue Ridge GO Cross Race, taking place…
Sherpa Adventure Gear Names Groundswell Public Relations as Agency of Record
Modesto, CA (Aug. 20, 2019) – Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing consumer awareness…
Deschutes Selected as Presenting Partner and Official Beer of 2020 American Ultimate Disc League
(Bend, Oregon) August 1, 2019– Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is proud to announce its marquee partnership deal with the American Ultimate Disc League…
Deschutes Brewery Taps Groundswell PR for Public Relations
(Bend, Oregon) July 29, 2019– Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is pleased to announce its partnership with Groundswell PR. Groundswell will lead media outreach…
Elevenate Names Groundswell PR Agency of Record in North America
(Åre, Sweden) July 1, 2019 – Elevenate, makers of modern mountain life performance apparel, is pleased to announce its partnership with Groundswell PR. Effective immediately, Groundswell PR will lead media outreach initiatives and execute Elevenate’s…
Hydro Flask Introduces New Insulated Lunch Box
Bend, OR (June 20, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…
Hydro Flask Launches Down Shift™ Hydration Pack
Bend, OR (June 19, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…
Hydro Flask Launches New Trail Series™ Premium Lightweight Performance Bottles
Bend, OR (June 18, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the…
Hydro Flask Makes Pledge To Combat Single-Use Plastics at Outdoor Retailer
Bend, OR (June 17, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, has pledged a contribution of…
Helen of Troy Promotes Mike Wallenfels as Senior Vice President of Global Sales, Housewares Division
New York, NY (June 13, 2019) – The Housewares Division of Helen of Troy Limited (NASDAQ, NM: HELE), home to the award-winning brands, OXO and Hydro Flask, is pleased to announce the promotion of Mike…
FITS® Launches New Spring 2020 Collection at Outdoor Retailer Summer Market
CHARLESTON, SC (June 13, 2019)— FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2020 spring collection at Outdoor Retailer Summer Market June 18th – 20th…
OluKai Celebrates 11 Years of International Paddling and Give Back to Hawaii
Kahului, Maui (June 11, 2019): For the 11thyear in a row OluKai, brought together the world’s best paddlers together for a weekend of racing and give back to Hawaii at the annual Ho’olaule’a (celebration). OluKai…
Hillsound Equipment Launches Ultralight Backpacking Stool
Vancouver, BC (May 30, 2019)– Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is launching their new BTR stool at the Outdoor Retailer Summer Market, June 17. The BTR…
BRIKO USA Partners with Quality Bicycle Products for Bike Helmet Distribution
ASPEN, Colo. (May 20, 2019) — Briko USA announces a partnership with Quality Bicycle Products (QBP) to distribute Briko road helmets to bicycle retailers in North America. Renowned for its helmets, protection and eyewear, Briko…
Hydro Flask Expands Global Presence with Distribution in Hong Kong and Latin America
Bend, OR (May 6, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing…
BUBBA™ Debuts New Carbon Fiber Fishing Net
(Columbia, MO) – BUBBA™, a fishing lifestyle brand known for its high-quality angling equipment designed by fishermen, for fishermen, today announced the launch of the BUBBA Fishing Net, the newest expansion of the brand into…
OluKai Introduces Small-batch, Artisanal Collection Colored By Nature
(Irvine, CA – Apr.18, 2019) – OluKai, the premium Hawaiian-inspired lifestyle brand, teamed up with artisans from Brazil and Hawaii to create the limited edition Liko collection. The styles feature natural material that is dyed…
Hydro Flask Announces New Athletes and Mountain Biking Partners
Bend, OR (April 12, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to welcome…
Mountainsmith Announces New Executive Level Appointments
Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, are pleased to welcome Josh Kerns, Mountainsmith’s new national sales manager, and recently appointed product line manager Jeff Popp to their new roles…
Setton Farms Spices Up Pistachio Industry with New Seasoned Kernels
Terra Bella, CA (April 8, 2019) — Setton Pistachio of Terra Bella, Inc., the nation’s second-largest pistachio grower and processor, has added a line of Seasoned Pistachio Kernels to their growing selection of innovative pistachio…
FITS® Launches New 2019 Spring Performance Sock Collection
CHATTANOOGA, TN — FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 spring collection featuring eleven new running, hiking and compression sock styles. These new…
BUBBA™ Debuts Lithium Ion Electric Fillet Knife at 2019 Bassmaster Classic Outdoors Expo
(Columbia, MO) March 18, 2019 – BUBBA™, a fishing lifestyle brand known for its high quality angling equipment designed by fishermen, for fishermen, has announced the debut of its brand new Lithium Ion Electric Fillet…
Hydro Flask Partners with Independent Musicians to Launch Song
Bend, OR (March 19, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…
Hydro Flask Receives Four iF Design Awards, Including Coveted Gold Award
Bend, OR (March 18, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won four iF Design…
OluKai Launches Adventure Ready Miki Collection
Irvine, CA – Mar. 18, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its best-selling Miki collection, which launched last March with the Miki Li with the addition of the Miki Slip…
Hillsound Ambassador Named National Geographic’s Adventurer of the Year
Vancouver, BC (March 18, 2019) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce that their ambassador, Heather ‘Anish’ Anderson, has been named a National…
Mountainsmith Launches New Waist Pack Made From Upcycled Materials
Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, have announced the launch of the Tripster, a waist pack made from over 80% upcycled materials. The Tripster is now available exclusively at REI…
Burley Set to Launch New and Improved Child Bike Trailer Collection
Eugene, OR (March 1, 2019) – Burley Design – known for its award-winning outdoor recreational transport gear, trusted by generations of families since 1978 – is celebrating, and kicking off, their 40th anniversary in 2019…
Hydro Flask Honored as REI Co-Op Camp Division Vendor Partner of the Year
Bend, OR (February 20, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to be…
AOB Launches BUBBA™ Fishing Lifestyle Brand
(Columbia, MO) February 15, 2019 – American Outdoor Brands (AOB) Outdoor Products & Accessories Division, announced the launch of BUBBA, a new lifestyle brand that refreshes the company’s original Bubba Blade, a fishing accessories brand…
Malibu Popoyo To Offer Unparalleled Surf Resort Experience along Nicaragua’s Emerald Coast
POPOYO, Nicaragua (February 11, 2019) – Malibu Popoyo, an all-inclusive boutique surf resort, today announced that it has opened its doors for business. Located along one of the best surf regions in the world known as Nicaragua’s Costa Esmeralda,…
Hydro Flask Expands Global Presence with Distribution in Korea
Bend, OR (February 11, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing…
Hydro Flask Introduces New Coffee and Drinkware Offerings
Bend, OR (February 1, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the…
Hydro Flask Launches New Insulated Totes and Lunch Tote
Bend, OR (January 31, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…
Hydro Flask Launches New Journey Series™ Collection
Bend, OR (January 30, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…
FITS® Debuts New 2019 Fall Sock Collection at Winter Outdoor Retailer Snow Show
CHATTANOOGA, TN (January 30, 2019)— FITS®, American manufacturers of the best-fitting socks on the market, will showcase their new fall 2019 designs at the Outdoor Retailer Snow Show January 30th – February 1st in Denver,…
Hillsound Equipment Debuts FlexSteps Crampon at Snow Show
Vancouver, BC (January, 23 2019) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce the debut of their FlexSteps crampons at the Outdoor Retailer Snow Show…
Hillsound Equipment Expands Adventure-Driven Ambassador Team
Vancouver, BC (December 21, 2018)– Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce the addition of nine athletes and active lifestyle ambassadors to their lineup.…
Mountainsmith Creates Groundbreaking Fastpack with Adventure Athlete The Real Hiking Viking
Golden, CO—Dec. 12, 2018— Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has created the ultimate thru-hiking pack co-designed with elite long distance hiker, The Real Hiking Viking aka, Thomas Gathman. Mountainsmith and Gathman drew…
Setton Farms Adds Two Premium Blends to Plant Based Snack Offerings
Commack, NY (December 11, 2018) Setton International Foods, Inc. – a leader in the snack food industry for over 50 years based in Long Island, New York – is expanding their line of plant based…
Burley Provides Free Bikes to Children in Need
Eugene, OR (December 6, 2018) — Burley Design – known for its award-winning outdoor recreational transport gear since 1978, is sponsoring the Free Bikes for Kidz initiative in the local Eugene and Springfield community to…
Hillsound Equipment Gives Back with Outdoor Event Sponsorships and Fundraisers this Season
Vancouver, BC (November 27, 2018) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is sponsoring four outdoor events in the US and Canada throughout the fall and winter season.…
Hydro Flask Announces Grant Recipients of 2018 Parks For All Charitable Giving Program
Bend, OR (November 27, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to announce…
KICKER’s CushBT Bluetooth® Smart Headphone Now Available
Stillwater, OK (November 12, 2018) – KICKER® announces the release of its best sounding headphone, the CushBT. Listeners will enjoy premium comfort, powerful bass, cutting-edge smart assistant technology, and hours of nonstop Bluetooth® wireless listening.…
FITS® Launches Give Back Campaign to Support Southeast Hurricane Victims
CHATTANOOGA, TN (November 6, 2018)— FITS®, American manufacturers of the best-fitting socks on the market, announces the launch of their “Buy One, Give Two” campaign to support victims of the recent hurricanes that affected the…
Tortuga Expands Award-Winning Setout Collection With Versatile New Designs: Setout Laptop Backpack and Setout Duffle Bag
Walnut, CA (November 5, 2018) – Tortuga – creators of carry on travel backpacks, daypacks, and accessories for city travelers– announces the launch of their two newest designs, the Setout Laptop Backpack and Setout Duffle…
FITS® Announces Release of Groundbreaking Invisible Sock
CHATTANOOGA, TN (OCTOBER 30, 2018) — FITS®, American manufacturers of the best-fitting socks on the market, will proudly showcase their latest innovation—the Invisible Sock—on display at Outdoor Retailer’s 2018 November Market in Denver, CO. FITS’ new…
Outdoor Enthusiasts can now Purchase Hillsound Crampons and Gaiters Online
Vancouver, BC (October 29, 2018)– Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, has revamped their website. This change now makes it easier for consumers to purchase product online…
Mountainsmith Launches Game Changing Adventure Photography Pack
Golden, CO—Oct. 17, 2018 – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is thrilled to announce the launch of the TanuckLITE 40 adventure and travel photography backpack. The pack is a result of Mountainsmith’s…
Hillsound Equipment Adds to their Growing Sales Team
Vancouver, BC (October 15, 2018) – Hillsound Equipment- the leading producer of winter traction equipment and gaiters for outdoor enthusiasts- is excited to partner with Mullins Outdoors to further the distribution of their products in the…
Hawaiian Lifestyle Brand OluKai Supports Voyage to Raise Awareness for Plastic Pollution
San Francisco, CA – Sep. 13, 2018 – OluKai is working with long-time partner, Polynesian Voyaging Society (PVS) to bringing awareness to single-use plastic pollution and climate change through the Alahula Kai o Maleka voyage.…
Fenik Announces Breakthrough Camping Refrigeration System
(BOSTON) – Invented by Jeremy-Fryer Biggs, Spencer Taylor and Quang Truong, the Fenik Yuma 60L Cooler introduces an exciting new way to actively cool food in the wilderness without the use of electricity. While most refrigerators…
Tortuga Launches Cutting-Edge Setout Divide Travel Backpack
Walnut, CA (August 20, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers– is thrilled to announce the launch of their newest design, the Setout Divide Backpack. The…
Setton Pistachio Awards Scholarships to Employees’ College-Bound Children
(Terra Bella, CA) —Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, awarded five students a $5,000 scholarship to the 4-year college of their choice…
Burley Design’s Award Winning, Revolutionary Single Wheel Trailer – The Coho XC™–Hits Retailers Nationwide
Eugene, OR (August 15th) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – modernizes the single-wheel cargo trailer market with the launch of the…
Hydro Flask Garage Sale Raises Nearly $80,000 for The Conservation Alliance
Bend, OR (August 8, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to award over…
Lensbaby Inspires New Audiences With the Fun and Accessible Sol 45
Portland, OR (August 7th) – Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of their most playful and accessible lens yet, the Sol 45. “Sol 45 opens up a new creative experience for those who want…
OluKai Partners with Inaugural REI Outessafest
Orange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and music.…
Hydro Flask Launches Skyline Series and New Hydration Offerings at Summer Outdoor Retailer
Bend, OR (July 24, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the…
Hydro Flask Introduces New Cooler Cup
Bend, OR (July 23, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to unveil a…
Mountainsmith to Debut Most Technical Pack To – Date at Summer OR 2018
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – is set to debut their most technical pack to-date at this month’s Outdoor Retailer Summer Market in Denver, CO (Booth…
Mountainsmith Celebrates their Heritage with New Additions to their Vintage ‘Roots Collection’ at Outdoor Retailer Summer Market
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – debuts the Trippin Series as the newest addition to their vintage Roots Collection at Outdoor Retailer Summer Market this month…
FITS® Debuts Ultra-Light, High-Density Sock Collection
CHATTANOOGA, TN— FITS®, American manufacturers of the best-fitting sock on the market, will proudly showcase their latest innovation—the Micro Light series—on display at Outdoor Retailer’s 2018 Summer Market in Denver, CO. Cushioned yet lightweight, FITS®…
Setton Pistachio Voted Best Agriculture Business in Readers’ Choice Awards
Terra Bella, CA (July 17, 2018) Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor based in California’s Central Valley- was awarded the 2018 Reader’s Choice Award for Best Agriculture…
Burley Design Wins Eurobike Award with Modernized Single Wheel Trailer – the Coho XC™
Eugene, OR (July 17th) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – takes home the 2018 Eurobike Award for their revolutionary, single-wheel trailer,…
Since 1979: Mountainsmith Set to Showcase 40th Anniversary Collection at Summer Outdoor Retailer
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and outdoor recreational gear – celebrates being ‘Forged for Forty’ in 2019 with restorations of their most iconic packs – the Bugaboo and Tour Classic.…
Mountainsmith Debuts Carbon Fiber Camera Monopod at Summer Market Outdoor Retailer
Golden, CO (July 11th)– Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut their 2019 Trekking Pole Collection, updated with carbon fiber options, a new aesthetic, and a winter sport-specific…
Mountainsmith Reintroduces their Down Sleeping Bag Collection at Summer Market Outdoor Retailer 2018
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – debuts a revamped Sleeping Bag Collection, featuring the Vision 20 and Wisp 32 with 800FP white goose dry down and…
All Good Sends Aloha to Hawaii Governor for Signing Sunscreen Bill
Morro Bay, CA (July 3, 2018)— All Good—makers of #ReefFriendly and organic sunscreens—commends Hawai’i Governor Ige for singing Senate Bill 2571. The ‘Oxybenzone Ban’ makes Hawaii the first state in the nation to implement the…
Mountainsmith Debuts New Design on ’80s Classic with the Mountain Tipi
(Golden, CO) – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut the Mountain Tipi at Outdoor Retailer Summer Market this month in Denver, CO (Booth #: 44080-UL). Originally designed…
Mountainsmith Launches Waterproof Lumbar Packs at Outdoor Retailer Summer Market 2018
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut new waterproof designs in their iconic lumbar collection at Outdoor Retailer this month in Denver, CO (Booth #:…
Sharkbanz Releases New Testing Data and Video Footage Demonstrating Effectiveness of Product Line in Deterring Bull Sharks
Charleston, S.C— Sharkbanz (Mano LLC), the affordable, wearable shark deterrent has released new testing data and video footage demonstrating the effectiveness of the band in deterring Bull Sharks — the greatest shark threat to beachgoers…
Mountainsmith to Showcase Redesigned K-9 Collection at Summer Outdoor Retailer
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut a redesigned K-9 Collection at Summer Market Outdoor Retailer this month in Denver, CO (Booth #: 44080-UL). The…
Tortuga’s Setout Backpack Awarded Best Carry-On Bag by Carryology
Walnut, CA (June 11, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers, cultural explorers, and digital nomads – is excited to announce their Setout Backpack won the…
Setton Farms Introduces New Variety to Pistachio Chewy Bite Line
Terra Bella, CA (June 6, 2018)– Setton Pistachio of Terra Bella, Inc. – the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley –…
Setton Farms Pistachio Chewy Bites Wins INC Innovation Award
Terra Bella, CA (May 31, 2018)– Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor based in California’s Central Valley- has been awarded the 2018 International Nut and Dried Fruit…
OluKai Introduces the New Hue of Hawaiian Blue
Orange County, CA (May 30, 2018): OluKai, the premium, Hawaiian-inspired lifestyle brand launches Hawaiian Blue on May 30, 2018. Each pair of shoes in the small-batch, collection is 100% unique due to being hand crafted,…
OluKai Provides Aid to Kaua’i After Natural Disaster
Orange County, CA (May 7, 2018): The island of Kaua’i in the Hawaiian Islands is recovering from a record-breaking rainstorm that brought almost 50 inches of rain in just 24 hours. The devastating rainfall caused…
All Good Applauds Hawaii’s Plan to Ban Toxic Chemical Sunscreens
Morro Bay, CA (May 3, 2018) — All Good – makers of Reef-Friendly and organic sunscreens commends Hawaii on their persistence and passion to protect their natural resources and heritage with the enactment of the…
The New Primal Adds Kroger to Expanding List of North American Retailers
Charleston, SC (May 3, 2018) – The New Primal, makers of the healthiest, most responsibly-sourced meat snacks and marinades, is excited to announce distribution to Kroger grocery stores. Ten products from The New Primal portfolio…
Wearable Shark Deterrent Sharkbanz Proud to Sponsor Amateur Surfing
Charleston, S.C.—April 30, 2018— Sharkbanz (Mano LLC), the affordable, wearable shark deterrent is excited to announce their sponsorship of the largest amateur surfing association in the world, the Eastern Surfing Association (ESA). Sharkbanz joins notable…
OluKai Celebrates a Decade of International Paddling and Preserving Hawaiian Culture
(Kahului, Maui) – For the 10th year in a row OluKai, is bringing the world’s best paddlers together for a weekend of racing and celebrating the Hawaiian culture at the annual Ho’olaule’a (celebration). OluKai created the…
Tortuga Partners with Groundswell PR as Public Relations Agency of Record
Walnut, CA (April 11, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers, cultural explorers, and digital nomads – has selected Groundswell PR to oversee its media relations…
OluKai Launches New Hawaiian-inspired Athleisure Sneaker
Orange County, CA ─ March 26, 2018 ─ OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon their activewear offering for women with the brand new Miki Li, a style that brings together the perfect…
The New Primal Achieves Non-GMO Project Verification for Marinades and Cooking Sauces
Charleston, SC (March 20, 2018) – Fueled by a commitment to offer high-integrity foods to the masses, The New Primal is excited to announce Non-GMO Project Verification for the entire line of The New Primal…
Sharkbanz Brings Distribution to Australia and Asia Pacific Territories In-House
Charleston, S.C.—Mar. 12, 2018 — Sharkbanz (Mano LLC), the affordable, wearable shark deterrent is now managing all sales and partnerships in Australia and Asia Pacific territories in-house. The move means that pre-existing and new AU…
The New Primal Expands Distribution of Marinade Line to Walmart Locations Nationwide
Charleston, SC (March 7, 2018) – Fueled by a commitment to offer high-integrity foods to the masses, The New Primal is excited to announce that the entire line of The New Primal Marinades and Cooking…
The New Primal Launches Revolutionary Whole30® Approved Beef Thins at Natural Products Expo West 2018
Charleston, SC (March 5, 2018) – The New Primal, a pioneer of the healthiest, most responsibly sourced, meat snacks on the planet, is thrilled to announce the launch of the Beef Thin, a savory and…
Olukai Brings The Flavors of Hawaii to Life In New Shave Ice Collection
Orange County, CA ─ OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to launch the new Shave Ice Collection for women and children on March 1, 2018. Inspired by Hawai’i’s refreshingly tasty treat, the Shave…
Hillsound Equipment Adds to their Growing Sales Team
Vancouver, BC (February 26, 2018) – Hillsound Equipment- the leading producer of winter traction equipment and gaiters for outdoor enthusiasts- is excited to partner with HannaWear Sales Inc. to further their distribution in Canada. Also based…
Setton Farms Pistachios Integral to Chinese New Year Celebrations
Terra Bella, CA (February 12, 2018) – Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited…
FITS® Named Official Sock Sponsor of 2018 Michigan Ice Festival
Chattanooga, TN (February 7, 2018) – FITS®, makers of the best fitting performance socks in the world, is proud to announce their exclusive sock sponsorship of the 2018 Michigan Ice Fest. FITS has been the official…
All Good Recertifies as a B Corp with Double Digit Growth in Score
Morro Bay, CA (February 1, 2018)— All Good – makers of organic and botanical skincare products – sets an example of social and environmental responsibility within their community and industry. The company recently completed their…
KICKER’s Smallest and Toughest Bullfrog Bluetooth® Speaker Now Available
Stillwater, OK (January 29, 2018) – KICKER announces the release of its versatile, excursion-ready Bullfrog Bluetooth® speaker. Designed for outdoor enthusiasts looking to enhance everyday adventures, the BF100 joins the Bullfrog collection of durable, long-lasting…
Hydro Flask Expands Award-Winning Unbound Series™ Collection with New Compact Designs
Bend, OR (January 26, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to grow its award-winning Unbound Series™…
Burley Design Expands to Australia with Cassons PTY LTD
EUGENE, OREGON (January 25, 2018) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce their partnership with Cassons Pty LTD…
Hydro Flask Unveils New Coffee Collection
Bend, OR (January 25, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new…
Mountainsmith Names Decker & Associates as 2018 Anvil Award Recipient
Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is pleased to award the brand’s coveted Anvil Award to Decker & Associates for the second year in a row due to the agency’s outstanding…
Mountainsmith Unveils New Adventure Photography Packs
Golden, CO (Jan 22, 2018) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—will debut their latest series of adventure photography packs at Outdoor Retailer Winter Market this week in Denver, CO. These packs…
FITS® Makes Debut at Winter Sports Market
Chattanooga, TN (Jan 17, 2018) – FITS®, maker of the best fitting performance socks in the market place, will make their first appearance at the upcoming Winter Sports Market, a private tradeshow for members of…
Mountainsmith Partners with Protect Our Winters
Golden, CO (January 16, 2018) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has signed on with Protect Our Winters (POW) as a 2018 philanthropic partner. The brand will celebrate their announcement during Day 2…
FITS® Debuts New Compression Sock Series
Chattanooga, TN (Jan 9, 2018) – FITS®, maker of the best fitting performance socks in the market place, announces the debut of their new compression sock line, the brand’s first true all-day/recovery compression sock. FITS®’…
All Good Welcomes Two New Athletes to Ambassador Team
Morro Bay, CA (January 2, 2018)— All Good, makers of organic skincare and reef-friendly sunscreens, has announced professional athletes Sensi Graves and Moona Whyte as the newest members of its brand ambassador team. Leaders in…
Hydro Flask Expands Global Presence with Distribution in Australia
Bend, OR (December 19, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing global presence into the…
Hillsound Equipment Sponsors Winter Wild Race Series
Vancouver, BC (December 18, 2017)– Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to be a product sponsor for the 9th annual Winter Wild Race…
The New Primal Expands Distribution to U.S Air Force and U.S. Army Exchanges Nationwide
Charleston, SC (November 28, 2017) – Fueled by a commitment to put first-rate foods in the hands of all humankind, The New Primal is now proudly distributing to those who serve the United States. As…
Mountainsmith Announces New Website and Branding
Golden, CO (November 28, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is pleased to announce the reveal of their new website and logo evolution as part of a larger initiative to solidify the…
Share the Stoke of Surfing this Holiday Season with Sharkbanz
Charleston, S.C.—Nov. 14, 2017— This holiday season, Sharkbanz, the proven, wearable shark deterrent, is teaming up with acclaimed surf artist Jay Alders, to share the stoke of surfing. Jay has created a one-of-a-kind design that…
KICKER Bullfrog BF200 is Adventure-Ready and Now Available for Purchase Online
Stillwater, OK (October 24, 2017) – KICKER announced today the release of its new Bullfrog BF200 adventure-ready and amphibious Bluetooth® speaker. Designed for outdoor enthusiasts, the BF200 joins the legendary BF400 to amplify the collection…
Hillsound Equipment Celebrates 10 Year Anniversary with Five Months of Giveaways
Vancouver, BC (October 9, 2017) – Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to celebrate their 10th anniversary. Since celebrating alone is not their style,…
Mountainsmith Partners with REI for Exclusive Product Launch
Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has partnered with REI for an exclusive Q4 launch of the Cooloir 36, the latest addition to the brand’s soft-sided cooler product line. The…
The New Primal Adds Grass-Fed Meat Sticks to 7-Eleven Snack Aisles Nationwide
Charleston, SC (October 2, 2017) – The perfect protein just got more convenient. The New Primal, makers of the healthiest, most responsibly-sourced meat snacks, is excited to announce that their Classic and Spicy Beef Meat…
GoPure Receives 2017 Eco-Excellence Award
Wilton, CT (September 15, 2017) – PuriBloc GoPure™ – creators of the first-ever portable, reusable water purifier – has won the 2017 Eco-Excellence Award™ in the Pet Gear category for their companion product, GoPure Pet™.…
Help Protect Coral Reefs with Sharkbanz
Charleston, S.C.—Aug. 24. 2017—Sharkbanz, the affordable, wearable shark deterrent, is partnering with reef-friendly Hippo Sweat sunscreen to help protect coral reefs. With every purchase of a Sharkbanz product on Sharkbanz.com, consumers can add on Hippo…
OluKai Supports Mahalo, Hawai’i Sail Between Hawaiian Islands
Maui, HI ─ August 22, 2017 ─ OluKai, the premium, Hawaiian-inspired lifestyle brand and its nonprofit, the Ama OluKai Foundation are excited to continue a multi-year partnership with the Polynesian Voyaging Society (PVS) by supporting…
Burley Design Promotes Within To Fill Sales Manager Role
Eugene, OR (August 17, 2017) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce the promotion of Nick Martinez to…
Burley Design to Revolutionize Trailer Market at Interbike 2017
Eugene, OR – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce a preview of their revolutionary single wheel cargo trailer,…
Hydro Flask Launches New Wine Bottle and Wine Tumbler Products
Bend, OR (August 1, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its…
Hydro Flask Launches Apparel Collection and New Product Accessories at Summer Outdoor Retailer
Bend, OR (July 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its…
Hydro Flask Introduces New Kids Product Line
Bend, OR (July 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to unveil its new 12 oz…
KICKER Expands Bullfrog Adventure-Ready Bluetooth® Speaker Collection
Stillwater, OK (July 27, 2017) – KICKER today announced the expansion of its adventure-ready Bullfrog series of portable Bluetooth speakers with the addition of the new BF100 and BF200. Designed for outdoor enthusiasts, the BF100…
Hydro Flask Announces New Grant Recipients of Parks For All Charitable Giving Program
Bend, OR (July 26, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the new…
Hydro Flask Launches New Unbound Series™ Collection
Bend, OR (July 25, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its…
Hydro Flask Launches New Oasis Products
Bend, OR (July 24, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its…
KICKER Delivers New IPx7-Rated EB400 Bluetooth® Earphone, Designed for Active Users in Every Type of Weather
Stillwater, OK (July 20, 2017) – KICKER today announced the availability of the follow-up to its highly successful EB300 Bluetooth® compatible earphone, the EB400, adding “waterproof” to the long list of benefits that made the…
Mountainsmith to Debut new Travel Storage Gear & Soft-Sided Coolers at Outdoor Retailer Summer Market
Golden, CO (July 19, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch brand new gear storage systems and new soft-sided coolers, including the highly anticipated Frostbite Cooler Pack, at this…
Mountainsmith Announces New Scream Series Ultra Light Packs and Vasquez Peak Series Tents for 2018
Golden, CO (July 17, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— takes their light, backcountry gear to another level with their announcement to redesign the brand’s popular Scream series ultra light packs, as…
OluKai Continues POW! WOW! Partnership by Sponsoring Long Beach Art and Culture Festival
Orange County, CA (July 13, 2017) ─ OluKai, the premium, Hawaiian-inspired lifestyle brand, is excited to continue its partnership with POW! WOW! as an official footwear sponsor of POW! WOW! Long Beach, a weeklong festival…
KICKER Performance Audio Brand Partners with Groundswell Public Relations
Stillwater, OK (July 6, 2017)— KICKER, a division of Stillwater Designs, LLC specializing in speakers and products for car, home and the outdoors, has partnered with Groundswell PR. Groundswell PR will lead KICKER’s day-to-day media…
Modern Market + Mountainsmith Kick Off New Hike Series
Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, is teaming up with Colorado-based health foods purveyor Modern Market to launch the Mountainsmith + Modern Market Hike Series. This free event…
OluKai Makes Strategic Investment in Adventure Storytelling Brand Roark Revival
Orange County, CA ─ June 29, 2017 ─ OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to announce a new partnership with Roark Revival, an Orange County California-based adventure travel apparel brand, founded by Ryan…
Burley Design Expands Distribution with Riteway Products Japan
EUGENE, OREGON (June 26, 2017) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce their partnership with Riteway Products Japan.…
GoPure Pod™ Expands Distribution In United States
Wilton, CT (June 22, 2017) – GoPure™— creators of the first-ever portable, reusable water purification Pod— is thrilled to announce expanded distribution of the GoPure Pod™ in select Bed, Bath & Beyond locations throughout the country,…
All Good Becomes the Official Sunscreen Partner of Surfrider Foundation’s Five Hawaii Chapters
Morro Bay, CA — All Good—makers of organic skincare and reef friendly sunscreens—is excited to announce their official sunscreen partnership with all five of the Surfrider Foundation’s Hawai’i Chapters. They will launch the partnership on International…
Imlak’esh Organics Expands National Distribution Into All Sprouts Farmers Markets
Santa Barbara, CA (June 13, 2017)—Imlak’esh Organics—a sustainable superfoods company dedicated to bringing consumers and wholesalers the highest quality organic and ethically harvested products—has expanded their national distribution into all 270 Sprouts Farmers Market store…
Hydro Flask Welcomes New Ambassadors to Team Hydro
Bend, OR (June 13, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of over…
All Good Launches #ReefFriendly Sunscreen Pledge Campaign
Morro Bay, CA (June 9, 2017) — All Good–makers of organic skincare and sunscreens–has officially launched a #ReefFriendly Sunscreen Pledge Campaign aimed at protecting coral reefs by urging consumers to take action and choose mineral-based sunscreens. The…
OluKai Releases One-of-a-kind Collection as tribute to Hōkūle‘a’s Homecoming
Orange County, CA ─ June 5, 2017 ─ OluKai announces the launch of commemorative Hōkūle‘a-inspired footwear collection featuring actual pieces of sailcloth used on Hōkūle‘a. The collection will be available in extremely limited distribution on…
Hydro Flask Expands My Hydro™ Customization Program
Bend, OR (May 31, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the addition…
Setton Farms Debuts New Premium Quality Nut Blends to Snack Lineup
Commack, NY (May 22, 2017) – Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is excited to announce the launch of their latest…
Hydro Flask Announces Additions to Leadership Team
Bend, OR (May 10, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of two…
Burley Design Expands Child Bike Trailer Line
Eugene, OR (May 8, 2016) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce the launch of its latest child…
Electric Joins Surfrider Foundation to Protect Our Coast
“The Surfrider Foundation applauds Electric, our new Surf Industry Coastal Defender, for supporting our efforts through the sale of all their blue OHM lens sunglasses. Electric is showing a strong commitment to protecting our ocean…
Hydro Flask Sponsors REI Outessa Events
Bend, OR (May 3, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI…
Setton Farms Introduces New Pistachio Chewy Bites Packaging
Terra Bella, CA (April 27, 2017)– Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to…
Hydro Flask Partners With the World Surf League
Bend, OR (April 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with…
Noah Beschen Finds Shade with Electric
San Clemente, California (March, 30, 2017) – Electric, the San Clemente, California based eyewear veteran, announced a new partnership with world-renowned surf phenomenon, Noah Beschen. Noah will have world-class eye protection with Electric sunglasses while…
Electric Goes Fishing with Todd Kline
San Clemente, California (March, 21, 2017) – Electric, the California based eyewear brand, recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market. Todd’s marketing…
Imlak’esh Organics Joins 2nd Annual CEO Summit on March 11, 2017 during The Natural Products Expo
(Marina Del Rey, CA March 9, 2017) – Tucker Garrison and Philip Richardson, cofounders of Imlak’esh Organics — a sustainable superfoods company — are set to speak at the 2nd Annual CEO Summit at the Natural Products Expo this year.…
OluKai Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures
Orange County, CA – March 9, 2017 – OluKai today announced its sponsorship of REI Outessa, three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year,…
Under Armour Announces UA Mountain Running Series Set to Kick Off Summer 2017
Baltimore, MD (March 8, 2017) — Under Armour (NYSE: UA, UAA), the global leader in innovative performance footwear, apparel and equipment, today announces the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created…
Setton Farms Unveils New Pistachio Chewy Bites Variety at Expo West
Terra Bella, CA (March 8, 2017)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is expanding…
Mountainsmith Slingback Chair Receives 2017 BACKPACKER Editors’ Choice Award
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has received a 2017 Editors’ Choice award from Backpacker Magazine for the Slingback Chair, an ultra-light seat that sets up with two trekking poles. This award was presented…
All Good Debuts Six New Sunscreens in Response to Rising Oxybenzone Levels
Morro Bay, CA—All Good—makers of organic skincare, healing and sun protection products—will debut six new mineral-based, reef friendly and water-resistant sunscreens at the Natural Products Expo West trade show in Anaheim, CA (booth #3806) taking…
Hydro Flask Receives Second iF Design Award
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won an iF Design Award for its 64 oz Growler.…
Premium Lifestyle Brand OluKai Partners with Groundswell Public Relations
Orange County, CA (February 22, 2017)— OluKai, a Hawaiian-inspired lifestyle brand featuring quality shoes, sandals and boots, has partnered with Groundswell PR. Groundswell PR will lead OluKai’s day-to-day media relations and increase brand awareness for it’s…
GoPure Pod Joins 1% for the Planet
Wilton, CT (February 21, 2017) – Bloc Enterprises, LLC – a specialized distribution company with a focus on innovative consumer healthcare products – joined 1% for the Planet, pledging to donate 1% of their GoPure™ Pod annual sales…
All Good Aims To Educate Consumers on the Dangers of Oxybenzone Sunscreens Through #ReefFriendly Campaign
Morro Bay, CA (February 9, 2017)—All Good—makers of organic skincare, healing and sun protection products—aims to educate consumers on the dangers of oxybenzone, a chemical found in sunscreen and personal care products known to damage…
Hydro Flask Welcomes New Directors to Leadership Team
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of two new senior directors. Yiorgos Makris joins Hydro…
FITS® Named Official Sponsor of 2017 Michigan Ice Festival
FITS®, makers of the best fitting performance socks in the world, is excited to be a major sponsor of the 2017 Michigan Ice Fest for 5th year in a row. The four-day ice climbing festival…
Hydro Flask Launches New Drinkware Collection
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Drinkware category. The Drinkware Collection will…
Hydro Flask Named 2016 National Best and Brightest In Wellness® Award Winner by the National Association for Business Resources
Bend, OR (January 30, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), was named the 2016 National Best…
Hydro Flask Expands Global Presence with New Distribution In Japan
(Bend, OR) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced today it has formed a new strategic partnership with…
Hydro Flask Receives Two GOOD DESIGN™ Awards
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won two GOOD DESIGN™ Awards for its 64 oz Growler and Flex…
Backcountry Film Festival Makes a Stop in San Luis Obispo
Morro Bay, CA—All Good—makers of organic skincare, healing and sun protection products—is proud to co-host a screening of the 12th Annual Winter Wildlands Alliance Backcountry Film Festival on January 19, 2017, at the San Luis Obispo…
Mountainsmith Announces Internal Restructuring and Welcomes New Sales Manager Andrew Mills
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced a series of internal promotions and new positions within the company, as well as the addition of Andrew Mills, whose main role at Mountainsmith will…
Hydro Flask Launches Parks For All Charitable Giving Program At Outdoor Retailer Winter Market
Bend, OR (January 10, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the launch of…
Mountainsmith Host’s 3rd Annual Cooler Tubes & Brews Event Benefitting the Continental Divide Trail Coalition
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is celebrating the Continental Divide Trail Coalition at Outdoor Retailer Winter Market for the third year in a row. Back by popular demand and Mountainsmith’s continued commitment to the…
Mountainsmith Debuts New Women’s Specific Gear and Soft Sided Coolers At OR Winter Market
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch new women’s specific lumbar packs and trekking poles and 3 new soft-sided coolers at Outdoor Retailer’s Winter Market on January 11th. The new…
Mountainsmith Brings it Back Home with Limited Edition Colorado-Made Tyrol Packs
Golden, CO — Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced the debut of their limited edition Tyrol pack. The new Tyrol packs are handmade in Boulder, CO from 100% up-cycled material, and…
Just Drop It In! GoPure Introduces First Portable Water Purifier and Enhancement Accessory Compatible With Any Reusable Water Bottle
Wilton, CT (December 9, 2016) – Bloc Enterprises, LLC – a specialized distribution company with a focus on innovative consumer healthcare products – is changing the way the world enjoys drinking water with the launch of…
Electric Announces Its Most Technically Advanced Sunglass Ever
Electric announces the launch of the Road Glacier, a gritty, multi-functional sunglass for road, beach and snow. A two-year collaborative process between Electric and Chris Christenson, the Road Glacier is one of the most technically…
All Good Supports Protect Our Winters Through Black Friday and Cyber Monday Sale
Morro Bay, CA (November 21, 2016)—All Good—makers of organic skincare, healing and sun protection products—will be donating one percent of its online sales to 1% For the Planet, an organization that supports and activates an…
Tenkara Rod Co. Names Groundswell PR as Agency of Record
Tenkara Rod Co., makers of light and compact Tenkara fly fishing products that facilitate a simpler way to fish, has appointed Groundswell PR to oversee its media relations to strategically drive the brand’s unique story…
Electric Legends of the Volt Tour Stops at Wave Rave in Mammoth for Opening Day
San Clemente, California (November 11, 2016) – Electric partnered with global snow retail icon Wave Rave by bringing the Legends of the Volt Tour to Mammoth, Ca. in celebration of Mammoth’s Opening Day. On location with Wave Rave,…
Mountainsmith Partners with Chris Burkard on New Line of Adventure Photography Packs
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is excited to announce the launch of their new line of adventure camera packs designed in collaboration with legendary outdoor lifestyle photographer Chris Burkard. The Mountainsmith T.A.N.…
Setton Farms Sponsors Annual Walk for Hope
Terra Bella, CA (November 3, 2016) – Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is…
Hillsound Adds Three Sales Agencies to Continue Nationwide Growth
Vancouver, BC (November 1, 2016)– Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is thrilled to announce three new partnerships with reputable sales reps in the Rockies,…
Mountainsmith Renews Partnership With National Ski Patrol & Debuts New Patrol Tour Lumbar Pack to NSP Members
(Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has renewed their long-standing partnership with the National Ski Patrol (NSP). In honor of the announcement, Mountainsmith collaborated with NSP to create the Patrol…
Hydro Flask Hosts Grand Opening at New Headquarters in Bend
Bend, OR — Oct 19, 2016 – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce…
Hydro Flask Launches My Hydro™ Customization Program
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the launch of My Hydro™, a first-of-its-kind bottle…
The New Primal Launches Revolutionary Meat Snacks for Kids
Charleston, SC (September 26, 2016) – The New Primal, makers of the world’s healthiest, most responsibly sourced, 100% grass-fed beef and free-range turkey jerky, is excited to announce the launch of Snack Mates, the first-to-market Paleo-friendly…
Hillsound Adds New Sales Agency in the Midwest
Vancouver, BC- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to announce a partnership with Fitzpatrick, Leier & Associates. Fitzpatrick, Leier & Associates will represent Hillsound’s…
The New Primal Launches New Meat Stick Flavors and Introduces Marinades at Expo East
Charleston, SC (September 21, 2016) – The New Primal, makers of the world’s healthiest, most responsibly sourced 100% grass-fed beef, free-range turkey and naturally raised pork snacks, will introduce four new bold meat stick flavors and…
Hydro Flask Featured at 2016 Brandlive Customer Summit
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), will be featured at Brandlive’s annual customer summit in Portland, Oregon…
Setton Farms Sponsors the Annual Long Island Heart Walk
Commack, NY (September 15, 2016) – Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is proud to announce they are the official sponsor…
Outdoor Blogger Summit Aims to Help Brands/Bloggers Drive More Traffic and Make More Money
Outdoor Blogger Summit (OBS), the conference for digital journalists in the outdoor industries, will be held on October 13-15, at the Snow King Resort in Jackson Hole, WY. This year’s Outdoor Blogger Summit includes three themes:…
The New Primal Adds Three New Hires to Growing Team
Charleston, SC (September 6, 2016) – The New Primal, makers of the world’s healthiest, most responsibly sourced, 100 percent grass-fed beef and free-range turkey jerky, is excited to announce the addition of three new employees to…
Family-Owned Burley Design Appoints Allison Coughlin as President
Eugene, OR (August 23, 2016) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce Allison Coughlin as President effective August 31, 2016. Allison brings…
Imlak’esh Organics Partners with Groundswell PR
Santa Barbara, CA (August 22, 2016)— Imlak’esh Organics—a sustainable superfoods company dedicated to bringing consumers and wholesalers the highest quality organic and ethically harvested products —announced its partnership with Groundswell Public Relations to oversee their media relations efforts and strategically…
Electric Kicks Off Legends of the Volt Tour
Electric announces that its coast-to-coast Legends of the Volt Tour is under way. A mobile retail showroom has been created to show Electric’s commitment to local retail across the country and celebrate the brand’s return to independence.…
All Good Introduces Natural Deodorant Line & 2017 Sunscreen Formulas at Summer Outdoor Retailer 2016
Morro Bay, CA (August 1, 2016)— All Good, makers of organic skincare and healing products, will introduce their new natural deodorant line at Summer Outdoor Retailer Show, August 3 – 6, in booth # BR 414. Natural…
Mountainsmith to Host 7th Annual “Backpacks and Brews” Benefit for American Alpine Club at Outdoor Retailer Summer Market
Golden, CO (August 1, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is toasting the American Alpine Club for the seventh year in a row at Outdoor Retailer Summer Market. The highly anticipated “Backpacks and Brews” Benefit…
Mountainsmith Drops New 2017 Tent Designs At OR Summer Market
Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch 8 new tent and shelter designs at Outdoor Retailer’s Summer Market on August 3rd. The new designs will fall in line…
Burley Design Teams Up with Quality Bicycle Products to Grow Its Independent Bike Dealer Base in Canada
EUGENE, OREGON (July 22, 2016) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is proud to announce its immediate continued expansion in Canada by teaming up with…
Mountainsmith Debuts New Line of Compact Trekking Poles at Outdoor Retailer Summer Market
Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is debuting their 2017 line of compact, performance trekking poles at the 2016 Outdoor Retailer Summer Market (Booth #20015). Mountainsmith has climbed the ranks of…
Hydro Flask gift of $250,000 supports development of outdoor products degree program
BEND, Ore. – A generous gift from Hydro Flask, a Bend, Ore. -based company that designs and manufactures insulated stainless steel beverage and food flasks, will allow Oregon State University – Cascades to pursue the development of…
Setton Farms Premium Quality Pistachio Berry Blend Nominated for New Product Award
Terra Bella, CA (July 12, 2016) – Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley, is excited…
Mountainsmith Named Big City Mountaineers Corporate Partner
Golden, CO (July 11, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces their renewed partnership of Big City Mountaineers, a Golden, CO based organization focused on mentoring under-served urban youth through wilderness mentoring expeditions that…
Mountainsmith Riding Wave of Momentum Heading into Summer ‘16
Golden, CO (July 4, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is riding a wave of momentum after posting record year-over-year growth to date in every major product category, expanding the brand’s design and…
Hydro Flask Vice President of Finance Ellyn Biedscheid Receives Sporting Goods Business Magazine’s 40 Under 40 Award
Bend, OR– Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, announced its Vice President of Finance Ellyn Biedscheid has been named a 2016…
Sharkbanz Partners with MODOM SURF to Unveil First Shark Deterrent Leash for Surfers
Charleston, SC (June 6, 2016) – Sharkbanz, makers of magnetic shark repellent technology, is excited to announce its partnership with Australian surf company MODOM SURF. The two companies joined forces to launch the first-ever shark deterrent surfboard leash.…
Electric Named Outside Gear of the Year Award Winner for Second Year in a Row
San Clemente, California (May 26, 2016) –Electric has made history, becoming the first company to receive Outside’s Gear of the Year Award two years in a row for the same category. The new Stacker, Electric’s most technically advanced frame to date, was…
Lensbaby Launches Kickstarter Campaign to Offer a Limited Number of Groundbreaking Circular 180+ Lenses for Use with GoPro® Hero* Cameras
Portland, OR (May 24, 2016) – Lensbaby – makers of award-winning creative effects lenses, optics and accessories – announces limited early availability of the Circular 180+ lens for use with GoPro Hero® cameras through Kickstarter.…
New Trail Running Guide to Premier Trail Running Region
For years, Bend has been called one of the top trail running destinations, but until now there has never been a book solely dedicated to running the trails. Trail Running Bend and Central Oregon, by author…
Hydro Flask Introduces New Wide Mouth Bottle Color Collections and Award-Winning Flex Cap
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to unveil 11 new refreshingly bold colors across its…
Just in Time for Summer, Earth Fare Stores Pick-Up All Good Sunscreen Butter SPF 50+
Morro Bay, CA— All Good, makers of organic skincare and healing products, adds the All Good Sunscreen Butter SPF 50+ to Earth Fare shelves this month. All 36 Earth Fare locations across the southeast and Midwest have picked up the Sunscreen…
Under Armour Verge Mid GTX Hiker Wins Outside Gear of the Year Award
Baltimore, MD (April 20, 2016)— Under Armour has won Outside Magazine’s Gear of the Year Award for the new Verge Mid GTX boot in the “hikers” category. After rigorous testing, Outside editors selected the Verge Mid GTX because of…
Hydro Flask® to Create European Office and Announcement of European Managing Director
Bend, Oregon (April 18, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has appointed David Ledouble as its…
Hydro Flask Receives Two Red Dot Design Awards
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won two Red Dot design awards for its 64 oz Wide…
Hydro Flask Unveils First Retail Wall Display in Bend
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), will unveil its first retail wall display at Newport Avenue Market…
Sharkbanz Partners with Eastern Surfing Association
Sharkbanz, makers of magnetic shark repellent technology, is excited to announce its partnership with the Eastern Surfing Association (ESA). The brand will be an official sponsor of this summer’s 2016 regional and championship tour events. “We are…
Mountainsmith Adds Sales and Marketing Coordinator and Product Designer to Growing Team
Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—are pleased to announce the hiring of Torie Palffy as Sales and Marketing Coordinator and Cody Durham as Product Designer. These new positions will allow for…
Hydro Flask Appoints Industry Leader Phyllis Grove as Vice President of Marketing and E-commerce
Bend, OR (March 30, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced the addition of Phyllis Grove…
All Good Launches New User-Enhanced Website and Updated URL AllGoodProducts.com
Morro Bay, CA— All Good, makers of organic skincare and healing products, is pleased to announce the launch of their new URL and user-enhanced website, www.allgoodproducts.com. The new mobile friendly design includes an improved visual infrastructure that…
FITS® socks Sponsors Iconic Janss Pro-Am Classic in Sun Valley
Chattanooga, TN (March 17, 2016) – FITS®, makers of the best fitting performance socks in the world, announces their sponsorship of the 19th annual Janss Pro-Am Classic, held in memory of Sun Valley Company owner Bill…
Sharkbanz Partners with Groundswell PR for Influencer and Media Relations
Sharkbanz, makers of magnetic shark repellent technology, has appointed Groundswell PR to oversee its media and influencer relations in the travel, technology and active lifestyle arenas. “We’re looking forward to working with Groundswell PR to grow awareness of Sharkbanz…
Lensbaby Taps Public Relations Firm Groundswell PR for Influencer and Media Relations
Portland, OR – Lensbaby, makers of award-winning creative effects lenses, optics and accessories has appointed Groundswell PR to oversee its media and influencer relations in the outdoor, photography, technology and lifestyle arenas. “We’re looking forward to working with Groundswell PR to…
What Goes On…Goes In: All Good Debuts New Line of Natural Deodorants at Expo West
Morro Bay, CA (March 7, 2016)— All Good, makers of organic skincare and healing products, is debuting their new natural deodorant line at Expo West, March 11-13, in booth #3412. Natural deodorants don’t typically have a…
FITS socks Selects Groundswell PR to Head Up Media and Influencer Relations
FITS®, makers of the best fitting performance socks in the market place, announced it has appointed Groundswell PR to oversee its media and influencer relations in the outdoor, fitness and natural products arenas, as well…
Setton Farms Launches Wellness at Work Award
Terra Bella, CA (February 29, 2016)– Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- will be…
Hydro Flask Acquired by Helen of Troy
Bend, OR (February 29, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, today announced it will be acquired by a subsidiary of Helen of Troy (NASDAQ, NM: HELE), a leading global consumer products company.…
Setton International to Showcase Dark Chocolate Covered Pistachios at 2016 Natural Products Expo West Trade Show
Commack, NY (February 23, 2016)– Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is excited to showcase their Premium Dark Chocolate Covered…
Burley Design’s Solstice Jogging Stroller Wins 2016/2017 ISPO Action Award
Eugene, OR– Burley Design, known for its award winning recreational transport gear, child carriers, jogging strollers, and balance bikes, is honored to announce their Solstice Jogging Stroller was selected as a winner of the Action…
FITS® socks Sponsors 43rd Annual Slumberland American Birkiebeiner
Chattanooga, TN (Feb 17, 2016) – FITS®, makers of the best fitting performance socks in the world, is excited to be a major sponsor of the 2016 Slumberland American Birkiebeiner for a 5th year in a…
All Good Goop Named “Best Bathroom Staple” in Delicious Living Magazine’s 2016 Beauty & Body Awards
Morro Bay, CA— All Good, makers of organic skincare and healing products, has been awarded “Best Bathroom Staple” for their All Good Goop in Delicious Living Magazine’s 2016 Beauty & Body Awards. A trusted health and wellness resource…
Hydro Flask Receives Coveted iF Design Award
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has won an iF Design Award for its new insulated Flex Cap. The annual industrial design competition dates back to 1953 and selects products based on…
Hydro Flask Unveils New Color Collections
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, is excited to introduce 11 new refreshingly bold colors across its hydration, coffee, beer and food collections. The new hues include Cobalt, Lava, Graphite, Forest,…
Burley Joins Forces with Groundswell PR
Eugene, OR (February 8, 2016)– Burley Design, known for its award winning recreational transport gear, child carriers, jogging strollers and balance bikes, is excited to announce their partnership with Groundswell PR to oversee its digital influencer and media…
Mountainsmith Names Decker & Associates as Southeast Sales Agency
Golden, CO (February 5, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has appointed Decker & Associates as its new sales agency for the Southeast region, covering independent retailers and specialty chain stores from Virginia…
I Heart Keenwah Launches #HeartYourself Campaign
Chicago, IL – I Heart Keenwah, makers of nutrient-rich quinoa snacks, is set to kick-off their #HeartYourself social media campaign on February 1st in conjunction with the launch of their new branding and recipe formulation. The heart plays a…
Hillsound Equipment Adds New Sales Agency in Great Lakes Territory
Vancouver, BC- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to announce a new sales agency partnership with Donnelly-Strough Co. Donnelly-Strough Co. will represent Hillsound’s…
Mountainsmith Honors 2015 Sales Agency of the Year with Anvil Award
– Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces Pacific Recreation Sales as the 2015 Sales Agency of the Year and recipient of Mountainsmith’s Anvil Award. JJ Anderson and Becky LaFord have earned the coveted…
All Good Continues Growth and Hires New Sales Director
Morro Bay, CA— All Good, makers of organic skincare and healing products, has announced the addition of Sales Director Karin Wulff. Bringing 18 years of natural product sales experience to the All Good team, Wulff’s responsibilities…
Hydro Flask Named as One of REI’s Top Vendors of 2015
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has been named REI’s 2015 Vendor Partner of the Year in the Actionsports division. The company received the prestigious award during the Outdoor Retailer…
Setton International Debuts New Premium Nut Blend at Winter Fancy Food West Show
Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is excited to announce the debut of their new Pistachio Berry Blend at the…
Introducing I Heart Keenwah’s NEW Packaging & Cluster Recipe
Chicago, IL (January 15, 2016) – I Heart Keenwah, makers of ready-to-eat healthy quinoa snacks, will debut new packaging and a new recipe formula for their Quinoa Clusters at the Winter Fancy Food Show, January 17…
Mountainsmith Hosts 2nd Annual Cooler Tubes and Brews Benefit at OR Winter Market
Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is celebrating the Continental Divide Trail Coalition at Outdoor Retailer Winter Market for the second year in a row. Back by popular demand and Mountainsmith’s continued commitment to the CDTC,…
The Dream of the 90’s is Alive at Mountainsmith
(Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— will be introducing a series of vintage 90’s-era pack designs for a special Fall 2016 launch of Mountainsmith’s Roots Collection, including historical favorites…
Hydro Flask Receives Oregon Bankers Association 2015 Community Applause Award
Bend, OR (December 14, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has been named the recipient of the Oregon Bankers Association (OBA) 2015 Community Applause Award. In partnership with the Independent…
Setton Farms Chef Ambassadors Join Forces With Thug Kitchen This Holiday Season
Terra Bella, CA (December 2, 2015)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- announced that vegan…
Jones Snowboards Welcomes Sammy Luebke To International Team
Truckee, Calif. (Dec 2, 2015) – Jones Snowboards is thrilled to announce the addition of rider Sammy Luebke to the Jones’ International Team. Based in Truckee, Luebke is an experienced and exceptionally talented snowboarder and a competitor…
Jones Snowboards Supports Rainforest Reforestation In Costa Rica
Truckee, CA (Nov 19, 2015) – Jones Snowboards is proud to announce a partnership with the non-profit rainforest reforestation project Association Community Carbon Trees (ACCT). ACCT has spent the last twelve years fighting against climate change by reforesting clear cut…
Hydro Flask Unveils First-Ever Influencer Program
Bend, OR (November 19, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, unveils its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly…
Hillsound Equipment Sponsors Phantom Run Trail Race
Hillsound Equipment- the leading producer of adventure and fishing traction equipment and gaiters for urban and outdoor enthusiasts- is excited to be a premier sponsor for the Phantom Run Trail Race by Mountain Madness. The…
Hydro Flask Named One of the Healthiest Companies to Work For in America by Greatist
Hydro Flask, award-winning leader in high-performance, insulated stainless steel flasks, was named by the website Greatist.com this week as one of the healthiest companies to work for in America. Hydro Flask has exploded since its…
Mountainsmith Sponsors The Wounded Walk to Help Those with PTSD
(Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—will be contributing several sets of trekking poles to benefit those participating in The Wounded Walk: Mission New England. This event is a 300-mile…
Setton Farms’ Dark Chocolate Pistachios Featured in OUTSIDE Winter Buyer’s Guide 2016
Terra Bella, CA (October 13, 2015)- Setton Pistachio of Terra Bella, Inc. — the nation’s second largest pistachio grower and processor based in California’s Central Valley — is excited to announce their Dark Chocolate Pistachios…
Hydro Flask Kicks Off #UnexpectedRefreshment Tour in Southern California
Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, officially launched its new #UnexpectedRefreshment Tour in Southern California this week. The tour includes multiple stops in cities from Santa Barbara to…
Setton Farms’ Vegan Ambassadors Prepare Cuisine for PETA’s 35th Anniversary Gala
Terra Bella, CA (September 30, 2015)– Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is thrilled…
Jones Snowboards Debuts New Website Featuring 2016 Product Collection
Truckee, CA (Sept 29, 2015) – Jones Snowboards is thrilled to unveil a newly redesigned website at www.jonessnowboards.com featuring their award-winning 2016 product collection. Clean lines, a streamlined user interface, a new blog format and…
Mountainsmith Continues Surge In Japanese Market with Revival of Cyclesmith Brand
(Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced plans to revive Cyclesmith, the brand’s 1990’s bike touring pack line, exclusively in Japan. These plans are in response to a growing…
Setton Farms Named a 2015 Martha Stewart American Made Finalist
Terra Bella, CA- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- announced it has been named…
Setton International Sponsors Annual Long Island Heart Walk
Commack, NY- Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is proud to announce their sponsorship of the annual Long Island Heart Walk taking place…
The New Primal Introduces Meat Sticks for Fall 2015
Charleston, SC (September 15, 2015) – The New Primal — makers of the world’s healthiest, most responsibly sourced 100% grass-fed beef and free-range turkey jerky — will introduce their latest snack product, Beef and Turkey…
