Press Release Archives

Columbia, MO (July 8, 2020)– ust, maker of camping and outdoor essentials since 1936, has announced a major brand “refresh” with the goal of creating a company that brings the outdoors closer to people of…

Bend, OR (July 1, 2020) –Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to launch its new #RefillForGood campaign, underlining the…

Modesto, CA (June 30, 2020) –Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is providing much needed food to those in need in the Modesto, CA region. The brand…

CHARLOTTE, NC: PHOOZY, maker of protective capsules for phones, tablets and laptops, has been recognized by NASA’s Spinoff program for its innovative use of spacesuit technologies in the consumer sector. The Spinoff program follows NASA…

BEND, OR (May 18, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, introduces their new summer line including a redesigned sleeping…

Vancouver, BC (May 11, 2020) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, is making changes across its organization in an effort to support local independent…

CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules…

March 30, 2020 – (Columbia, MO) – MEAT! Products are manufactured to meet the high quality and performance standards of today’s hunters, anglers, butchers, and chefs.  MEAT! processing equipment is designed to complete and enhance…

Terra Bella, CA (March 3, 2020)- Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is thrilled to announce that U.S grown roasted pistachios meet…

Vancouver, BC (February 25, 2020) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which stands…

Bend, OR (February 19, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) company, today announced the global partnership with The World Surf…

Bend, OR (February 12, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is expanding its growing global…

Modesto, CA (February 11, 2020) – Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is excited to announce their formal debut into the consumer market. Beginning February 1st, Kevin’s…

BEND, OR (Feb. 4, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch its Spring 2020 collection. Now…

Bend, OR (January 31, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…

Bend, OR (January 30, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, announced today that Scott Allan…

Bend, OR (January 29, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the…

Bend, OR (January 28, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…

BEND, OR (Jan. 23, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce its partnership with Groundswell PR.…

Bend, OR (January 9, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is honored to announce the…

Bend, OR (November 27, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is excited to announce its…

Vancouver, BC (November 20, 2019) – Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is thrilled to announce two new partnerships with distinguished sales reps in the…

Bend, OR (November 13, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is pleased to announce the promotion…

(Åre, Sweden) November 5, 2019 – Elevenate, makers of modern mountain life performance apparel, has announced the launch of its Fall/Winter 2019 Nordic Dreams collection. Inspired by the northern lights in a sharp contrast to…

MODESTO, CA (Oct. 21, 2019) — Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is proud to announce the sponsorship of professional Bangladeshi mountaineer and activist, Wasfia Nazreen. Wasfia is an athlete,…

San Clemente, California – October 15th, 2019 – Electric, the San Clemente, California based eyewear brand, announces the release of its newest sunglasses, the JJF12. Working closely with the world’s most celebrated surfer, John John Florence, Electric utilized…

Bend, OR (October 15, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is excited to announce the addition…

CHARLESTON, SC (OCTOBER 14, 2019) — FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce a new partnership with fellow Charleston-based outdoor brand, Free Fly. The two companies have combined forces…

Bend, OR (October 8, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to award more…

MODESTO, CA (Sept. 24, 2019) — Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is excited to announce the release of its shoe collaboration with KEEN, Inc., (KEEN). The KEEN Innate X…

Modesto, CA (Sept. 4, 2019) — Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, and Arcade Belts, the functional, lightweight and durable belt brand, are celebrating the fundamental importance of education with…

CHARLESTON, SC (September 3, 2019)—FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 fall collection featuring new hiking, skiing, sporting and casual sock styles. These…

BEND, OR – Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1988, has been named as the presenting sponsor of Virginia’s Blue Ridge GO Cross Race, taking place…

Modesto, CA (Aug. 20, 2019) – Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing consumer awareness…

(Bend, Oregon) August 1, 2019– Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is proud to announce its marquee partnership deal with the American Ultimate Disc League…

(Bend, Oregon) July 29, 2019– Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is pleased to announce its partnership with Groundswell PR. Groundswell will lead media outreach…

(Åre, Sweden) July 1, 2019 – Elevenate, makers of modern mountain life performance apparel, is pleased to announce its partnership with Groundswell PR. Effective immediately, Groundswell PR will lead media outreach initiatives and execute Elevenate’s…

Bend, OR (June 20, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…

Bend, OR (June 19, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…

Bend, OR (June 18, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the…

Bend, OR (June 17, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, has pledged a contribution of…

New York, NY (June 13, 2019) – The Housewares Division of Helen of Troy Limited (NASDAQ, NM: HELE), home to the award-winning brands, OXO and Hydro Flask, is pleased to announce the promotion of Mike…

CHARLESTON, SC (June 13, 2019)— FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2020 spring collection at Outdoor Retailer Summer Market June 18th – 20th…

Kahului, Maui (June 11, 2019):  For the 11thyear in a row OluKai, brought together the world’s best paddlers together for a weekend of racing and give back to Hawaii at the annual Ho’olaule’a (celebration). OluKai…

Vancouver, BC (May 30, 2019)– Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is launching their new BTR stool at the Outdoor Retailer Summer Market, June 17. The BTR…

ASPEN, Colo. (May 20, 2019) —  Briko USA announces a partnership with Quality Bicycle Products (QBP) to distribute Briko road helmets to bicycle retailers in North America. Renowned for its helmets, protection and eyewear, Briko…

Bend, OR (May 6, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing…

(Columbia, MO) – BUBBA™, a fishing lifestyle brand known for its high-quality angling equipment designed by fishermen, for fishermen, today announced the launch of the BUBBA Fishing Net, the newest expansion of the brand into…

(Irvine, CA – Apr.18, 2019) – OluKai, the premium Hawaiian-inspired lifestyle brand, teamed up with artisans from Brazil and Hawaii to create the limited edition Liko collection. The styles feature natural material that is dyed…

Bend, OR (April 12, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to welcome…

Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, are pleased to welcome Josh Kerns, Mountainsmith’s new national sales manager, and recently appointed product line manager Jeff Popp to their new roles…

Terra Bella, CA (April 8, 2019) — Setton Pistachio of Terra Bella, Inc., the nation’s second-largest pistachio grower and processor, has added a line of Seasoned Pistachio Kernels to their growing selection of innovative pistachio…

CHATTANOOGA, TN — FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 spring collection featuring eleven new running, hiking and compression sock styles. These new…

(Columbia, MO) March 18, 2019 – BUBBA™, a fishing lifestyle brand known for its high quality angling equipment designed by fishermen, for fishermen, has announced the debut of its brand new Lithium Ion Electric Fillet…

Bend, OR (March 19, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…

Bend, OR (March 18, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won four iF Design…

Irvine, CA – Mar. 18, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its best-selling Miki collection, which launched last March with the Miki Li with the addition of the Miki Slip…

Vancouver, BC (March 18, 2019) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce that their ambassador, Heather ‘Anish’ Anderson, has been named a National…

Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, have announced the launch of the Tripster, a waist pack made from over 80% upcycled materials. The Tripster is now available exclusively at REI…

Eugene, OR (March 1, 2019) – Burley Design – known for its award-winning outdoor recreational transport gear, trusted by generations of families since 1978 – is celebrating, and kicking off, their 40th anniversary in 2019…

Bend, OR (February 20, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to be…

(Columbia, MO) February 15, 2019 – American Outdoor Brands (AOB) Outdoor Products & Accessories Division, announced the launch of BUBBA, a new lifestyle brand that refreshes the company’s original Bubba Blade, a fishing accessories brand…

POPOYO, Nicaragua (February 11, 2019) – Malibu Popoyo, an all-inclusive boutique surf resort, today announced that it has opened its doors for business. Located along one of the best surf regions in the world known as Nicaragua’s Costa Esmeralda,…

Bend, OR (February 11, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing…

Bend, OR (February 1, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the…

Bend, OR (January 31, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…

Bend, OR (January 30, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce…

CHATTANOOGA, TN (January 30, 2019)— FITS®, American manufacturers of the best-fitting socks on the market, will showcase their new fall 2019 designs at the Outdoor Retailer Snow Show January 30th – February 1st in Denver,…

Vancouver, BC (January, 23 2019) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce the debut of their FlexSteps crampons at the Outdoor Retailer Snow Show…

Vancouver, BC (December 21, 2018)– Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce the addition of nine athletes and active lifestyle ambassadors to their lineup.…

Golden, CO—Dec. 12, 2018— Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has created the ultimate thru-hiking pack co-designed with elite long distance hiker, The Real Hiking Viking aka, Thomas Gathman. Mountainsmith and Gathman drew…

Commack, NY (December 11, 2018) Setton International Foods, Inc. – a leader in the snack food industry for over 50 years based in Long Island, New York – is expanding their line of plant based…

Eugene, OR (December 6, 2018) — Burley Design – known for its award-winning outdoor recreational transport gear since 1978, is sponsoring the Free Bikes for Kidz initiative in the local Eugene and Springfield community to…

Vancouver, BC (November 27, 2018) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is sponsoring four outdoor events in the US and Canada throughout the fall and winter season.…

Bend, OR (November 27, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to announce…

Stillwater, OK (November 12, 2018) – KICKER® announces the release of its best sounding headphone, the CushBT. Listeners will enjoy premium comfort, powerful bass, cutting-edge smart assistant technology, and hours of nonstop Bluetooth® wireless listening.…

CHATTANOOGA, TN (November 6, 2018)— FITS®, American manufacturers of the best-fitting socks on the market, announces the launch of their “Buy One, Give Two” campaign to support victims of the recent hurricanes that affected the…

Walnut, CA (November 5, 2018) – Tortuga – creators of carry on travel backpacks, daypacks, and accessories for city travelers– announces the launch of their two newest designs, the Setout Laptop Backpack and Setout Duffle…

CHATTANOOGA, TN (OCTOBER 30, 2018) — FITS®, American manufacturers of the best-fitting socks on the market, will proudly showcase their latest innovation—the Invisible Sock—on display at Outdoor Retailer’s 2018 November Market in Denver, CO. FITS’ new…

Vancouver, BC (October 29, 2018)– Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, has revamped their website. This change now makes it easier for consumers to purchase product online…

Golden, CO—Oct. 17, 2018 – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is thrilled to announce the launch of the TanuckLITE 40 adventure and travel photography backpack. The pack is a result of Mountainsmith’s…

Vancouver, BC (October 15, 2018) – Hillsound Equipment- the leading producer of winter traction equipment and gaiters for outdoor enthusiasts- is excited to partner with Mullins Outdoors to further the distribution of their products in the…

San Francisco, CA – Sep. 13, 2018 – OluKai is working with long-time partner, Polynesian Voyaging Society (PVS) to bringing awareness to single-use plastic pollution and climate change through the Alahula Kai o Maleka voyage.…

(BOSTON) – Invented by Jeremy-Fryer Biggs, Spencer Taylor and Quang Truong, the Fenik Yuma 60L Cooler  introduces an exciting new way to actively cool food in the wilderness without the use of electricity. While most refrigerators…

Walnut, CA (August 20, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers– is thrilled to announce the launch of their newest design, the Setout Divide Backpack. The…

(Terra Bella, CA) —Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, awarded five students a $5,000 scholarship to the 4-year college of their choice…

Eugene, OR (August 15th) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – modernizes the single-wheel cargo trailer market with the launch of the…

Bend, OR (August 8, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to award over…

Portland, OR (August 7th) – Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of their most playful and accessible lens yet, the Sol 45. “Sol 45 opens up a new creative experience for those who want…

Orange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and music.…

Bend, OR (July 24, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the…

Bend, OR (July 23, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to unveil a…

Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – is set to debut their most technical pack to-date at this month’s Outdoor Retailer Summer Market in Denver, CO (Booth…

Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – debuts the Trippin Series as the newest addition to their vintage Roots Collection at Outdoor Retailer Summer Market this month…

CHATTANOOGA, TN— FITS®, American manufacturers of the best-fitting sock on the market, will proudly showcase their latest innovation—the Micro Light series—on display at Outdoor Retailer’s 2018 Summer Market in Denver, CO. Cushioned yet lightweight, FITS®…

Terra Bella, CA (July 17, 2018) Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor based in California’s Central Valley- was awarded the 2018 Reader’s Choice Award for Best Agriculture…

Eugene, OR (July 17th) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – takes home the 2018 Eurobike Award for their revolutionary, single-wheel trailer,…

Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and outdoor recreational gear – celebrates being ‘Forged for Forty’ in 2019 with restorations of their most iconic packs – the Bugaboo and Tour Classic.…

Golden, CO (July 11th)– Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut their 2019 Trekking Pole Collection, updated with carbon fiber options, a new aesthetic, and a winter sport-specific…

Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – debuts a revamped Sleeping Bag Collection, featuring the Vision 20 and Wisp 32 with 800FP white goose dry down and…

Morro Bay, CA (July 3, 2018)— All Good—makers of #ReefFriendly and organic sunscreens—commends Hawai’i Governor Ige for singing Senate Bill 2571. The ‘Oxybenzone Ban’ makes Hawaii the first state in the nation to implement the…

(Golden, CO) – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut the Mountain Tipi at Outdoor Retailer Summer Market this month in Denver, CO (Booth #: 44080-UL). Originally designed…

Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut new waterproof designs in their iconic lumbar collection at Outdoor Retailer this month in Denver, CO (Booth #:…

Charleston, S.C— Sharkbanz (Mano LLC), the affordable, wearable shark deterrent has released new testing data and video footage demonstrating the effectiveness of the band in deterring Bull Sharks — the greatest shark threat to beachgoers…

Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – will debut a redesigned K-9 Collection at Summer Market Outdoor Retailer this month in Denver, CO (Booth #: 44080-UL). The…

Walnut, CA (June 11, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers, cultural explorers, and digital nomads – is excited to announce their Setout Backpack won the…

Terra Bella, CA (June 6, 2018)– Setton Pistachio of Terra Bella, Inc. – the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley –…

Terra Bella, CA (May 31, 2018)– Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor based in California’s Central Valley- has been awarded the 2018 International Nut and Dried Fruit…

Orange County, CA (May 30, 2018):  OluKai, the premium, Hawaiian-inspired lifestyle brand launches Hawaiian Blue on May 30, 2018. Each pair of shoes in the small-batch, collection is 100% unique due to being hand crafted,…

Orange County, CA (May 7, 2018):  The island of Kaua’i in the Hawaiian Islands is recovering from a record-breaking rainstorm that brought almost 50 inches of rain in just 24 hours. The devastating rainfall caused…

Morro Bay, CA (May 3, 2018) — All Good – makers of Reef-Friendly and organic sunscreens commends Hawaii on their persistence and passion to protect their natural resources and heritage with the enactment of the…

Charleston, SC (May 3, 2018) – The New Primal, makers of the healthiest, most responsibly-sourced meat snacks and marinades, is excited to announce distribution to Kroger grocery stores. Ten products from The New Primal portfolio…

Charleston, S.C.—April 30, 2018— Sharkbanz (Mano LLC), the affordable, wearable shark deterrent is excited to announce their sponsorship of the largest amateur surfing association in the world, the Eastern Surfing Association (ESA). Sharkbanz joins notable…

(Kahului, Maui) –  For the 10th year in a row OluKai, is bringing the world’s best paddlers together for a weekend of racing and celebrating the Hawaiian culture at the annual Ho’olaule’a (celebration). OluKai created the…

Walnut, CA (April 11, 2018) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers, cultural explorers, and digital nomads – has selected Groundswell PR to oversee its media relations…

Orange County, CA ─ March 26, 2018 ─ OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon their activewear offering for women with the brand new Miki Li, a style that brings together the perfect…

Charleston, SC (March 20, 2018) – Fueled by a commitment to offer high-integrity foods to the masses, The New Primal is excited to announce Non-GMO Project Verification for the entire line of The New Primal…

Charleston, S.C.—Mar. 12, 2018 — Sharkbanz (Mano LLC), the affordable, wearable shark deterrent is now managing all sales and partnerships in Australia and Asia Pacific territories in-house. The move means that pre-existing and new AU…

Charleston, SC (March 7, 2018) – Fueled by a commitment to offer high-integrity foods to the masses, The New Primal is excited to announce that the entire line of The New Primal Marinades and Cooking…

Charleston, SC (March 5, 2018) – The New Primal, a pioneer of the healthiest, most responsibly sourced, meat snacks on the planet, is thrilled to announce the launch of the Beef Thin, a savory and…

Orange County, CA ─  OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to launch the new Shave Ice Collection for women and children on March 1, 2018. Inspired by Hawai’i’s refreshingly tasty treat, the Shave…

Vancouver, BC (February 26, 2018) – Hillsound Equipment- the leading producer of winter traction equipment and gaiters for outdoor enthusiasts- is excited to partner with HannaWear Sales Inc. to further their distribution in Canada. Also based…

Terra Bella, CA (February 12, 2018) – Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited…

Chattanooga, TN (February 7, 2018) – FITS®, makers of the best fitting performance socks in the world, is proud to announce their exclusive sock sponsorship of the 2018 Michigan Ice Fest. FITS has been the official…

Morro Bay, CA (February 1, 2018)— All Good – makers of organic and botanical skincare products – sets an example of social and environmental responsibility within their community and industry. The company recently completed their…

Stillwater, OK (January 29, 2018) – KICKER announces the release of its versatile, excursion-ready Bullfrog Bluetooth® speaker. Designed for outdoor enthusiasts looking to enhance everyday adventures, the BF100 joins the Bullfrog collection of durable, long-lasting…

Bend, OR (January 26, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to grow its award-winning Unbound Series™…

EUGENE, OREGON (January 25, 2018) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce their partnership with Cassons Pty LTD…

Bend, OR (January 25, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new…

Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is pleased to award the brand’s coveted Anvil Award to Decker & Associates for the second year in a row due to the agency’s outstanding…

Golden, CO (Jan 22, 2018) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—will debut their latest series of adventure photography packs at Outdoor Retailer Winter Market this week in Denver, CO. These packs…

Chattanooga, TN (Jan 17, 2018) – FITS®, maker of the best fitting performance socks in the market place, will make their first appearance at the upcoming Winter Sports Market, a private tradeshow for members of…

Golden, CO (January 16, 2018) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has signed on with Protect Our Winters (POW) as a 2018 philanthropic partner. The brand will celebrate their announcement during Day 2…

Chattanooga, TN (Jan 9, 2018) – FITS®, maker of the best fitting performance socks in the market place, announces the debut of their new compression sock line, the brand’s first true all-day/recovery compression sock. FITS®’…

Morro Bay, CA (January 2, 2018)— All Good, makers of organic skincare and reef-friendly sunscreens, has announced professional athletes Sensi Graves and Moona Whyte as the newest members of its brand ambassador team. Leaders in…

Bend, OR (December 19, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing global presence into the…

Vancouver, BC (December 18, 2017)– Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to be a product sponsor for the 9th annual Winter Wild Race…

Charleston, SC (November 28, 2017) – Fueled by a commitment to put first-rate foods in the hands of all humankind, The New Primal is now proudly distributing to those who serve the United States. As…

Golden, CO (November 28, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is pleased to announce the reveal of their new website and logo evolution as part of a larger initiative to solidify the…

Charleston, S.C.—Nov. 14, 2017— This holiday season, Sharkbanz, the proven, wearable shark deterrent, is teaming up with acclaimed surf artist Jay Alders, to share the stoke of surfing. Jay has created a one-of-a-kind design that…

Stillwater, OK (October 24, 2017) – KICKER announced today the release of its new Bullfrog BF200 adventure-ready and amphibious Bluetooth® speaker. Designed for outdoor enthusiasts, the BF200 joins the legendary BF400 to amplify the collection…

Vancouver, BC (October 9, 2017) – Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to celebrate their 10th anniversary. Since celebrating alone is not their style,…

Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has partnered with REI for an exclusive Q4 launch of the Cooloir 36, the latest addition to the brand’s soft-sided cooler product line. The…

Charleston, SC (October 2, 2017) – The perfect protein just got more convenient. The New Primal, makers of the healthiest, most responsibly-sourced meat snacks, is excited to announce that their Classic and Spicy Beef Meat…

Wilton, CT (September 15, 2017) ­– PuriBloc GoPure™ – creators of the first-ever portable, reusable water purifier – has won the 2017 Eco-Excellence Award™ in the Pet Gear category for their companion product, GoPure Pet™.…

Charleston, S.C.—Aug. 24. 2017—Sharkbanz, the affordable, wearable shark deterrent, is partnering with reef-friendly Hippo Sweat sunscreen to help protect coral reefs. With every purchase of a Sharkbanz product on Sharkbanz.com, consumers can add on Hippo…

Maui, HI ─ August 22, 2017 ─ OluKai, the premium, Hawaiian-inspired lifestyle brand and its nonprofit, the Ama OluKai Foundation are excited to continue a multi-year partnership with the Polynesian Voyaging Society (PVS) by supporting…

Eugene, OR (August 17, 2017) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce the promotion of Nick Martinez to…

Eugene, OR – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce a preview of their revolutionary single wheel cargo trailer,…

Bend, OR (August 1, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its…

Bend, OR (July 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its…

Bend, OR (July 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to unveil its new 12 oz…

Stillwater, OK (July 27, 2017) – KICKER today announced the expansion of its adventure-ready Bullfrog series of portable Bluetooth speakers with the addition of the new BF100 and BF200. Designed for outdoor enthusiasts, the BF100…

Bend, OR (July 26, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the new…

Bend, OR (July 25, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its…

Bend, OR (July 24, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its…

Stillwater, OK (July 20, 2017) – KICKER today announced the availability of the follow-up to its highly successful EB300 Bluetooth® compatible earphone, the EB400, adding “waterproof” to the long list of benefits that made the…

Golden, CO (July 19, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch brand new gear storage systems and new soft-sided coolers, including the highly anticipated Frostbite Cooler Pack, at this…

Golden, CO (July 17, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— takes their light, backcountry gear to another level with their announcement to redesign the brand’s popular Scream series ultra light packs, as…

Orange County, CA (July 13, 2017) ─ OluKai, the premium, Hawaiian-inspired lifestyle brand, is excited to continue its partnership with POW! WOW! as an official footwear sponsor of POW! WOW! Long Beach, a weeklong festival…

Stillwater, OK (July 6, 2017)— KICKER, a division of Stillwater Designs, LLC specializing in speakers and products for car, home and the outdoors, has partnered with Groundswell PR. Groundswell PR will lead KICKER’s day-to-day media…

Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, is teaming up with Colorado-based health foods purveyor Modern Market to launch the Mountainsmith  + Modern Market Hike Series. This free event…

Orange County, CA ─ June 29, 2017 ─ OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to announce a new partnership with Roark Revival, an Orange County California-based adventure travel apparel brand, founded by Ryan…

EUGENE, OREGON (June 26, 2017) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce their partnership with Riteway Products Japan.…

Wilton, CT (June 22, 2017) – GoPure™— creators of the first-ever portable, reusable water purification Pod— is thrilled to announce expanded distribution of the GoPure Pod™ in select Bed, Bath & Beyond locations throughout the country,…

Morro Bay, CA — All Good—makers of organic skincare and reef friendly sunscreens—is excited to announce their official sunscreen partnership with all five of the Surfrider Foundation’s Hawai’i Chapters. They will launch the partnership on International…

Santa Barbara, CA (June 13, 2017)—Imlak’esh Organics—a sustainable superfoods company dedicated to bringing consumers and wholesalers the highest quality organic and ethically harvested products—has expanded their national distribution into all 270 Sprouts Farmers Market store…

Bend, OR (June 13, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of over…

Morro Bay, CA (June 9, 2017) — All Good–makers of organic skincare and sunscreens–has officially launched a #ReefFriendly Sunscreen Pledge Campaign aimed at protecting coral reefs by urging consumers to take action and choose mineral-based sunscreens. The…

Orange County, CA ─ June 5, 2017 ─ OluKai announces the launch of commemorative Hōkūle‘a-inspired footwear collection featuring actual pieces of sailcloth used on Hōkūle‘a. The collection will be available in extremely limited distribution on…

Bend, OR (May 31, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the addition…

Commack, NY (May 22, 2017) – Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is excited to announce the launch of their latest…

Bend, OR (May 10, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of two…

Eugene, OR (May 8, 2016) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce the launch of its latest child…

“The Surfrider Foundation applauds Electric, our new Surf Industry Coastal Defender, for supporting our efforts through the sale of all their blue OHM lens sunglasses. Electric is showing a strong commitment to protecting our ocean…

Bend, OR (May 3, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI…

Terra Bella, CA (April 27, 2017)– Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to…

Bend, OR (April 27, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with…

San Clemente, California (March, 30, 2017) – Electric, the San Clemente, California based eyewear veteran, announced a new partnership with world-renowned surf phenomenon, Noah Beschen. Noah will have world-class eye protection with Electric sunglasses while…

San Clemente, California (March, 21, 2017) – Electric, the California based eyewear brand, recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market. Todd’s marketing…

(Marina Del Rey, CA March 9, 2017) – Tucker Garrison and Philip Richardson, cofounders of Imlak’esh Organics — a sustainable superfoods company — are set to speak at the 2nd Annual CEO Summit at the Natural Products Expo this year.…

Orange County, CA – March 9, 2017 – OluKai today announced its sponsorship of REI Outessa, three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year,…

Baltimore, MD (March 8, 2017) — Under Armour (NYSE: UA, UAA), the global leader in innovative performance footwear, apparel and equipment, today announces the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created…

Terra Bella, CA (March 8, 2017)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is expanding…

Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has received a 2017 Editors’ Choice award from Backpacker Magazine for the Slingback Chair, an ultra-light seat that sets up with two trekking poles. This award was presented…

Morro Bay, CA—All Good—makers of organic skincare, healing and sun protection products—will debut six new mineral-based, reef friendly and water-resistant sunscreens at the Natural Products Expo West trade show in Anaheim, CA (booth #3806) taking…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won an iF Design Award for its 64 oz Growler.…

Orange County, CA (February 22, 2017)— OluKai, a Hawaiian-inspired lifestyle brand featuring quality shoes, sandals and boots, has partnered with Groundswell PR. Groundswell PR will lead OluKai’s day-to-day media relations and increase brand awareness for it’s…

Wilton, CT (February 21, 2017) – Bloc Enterprises, LLC – a specialized distribution company with a focus on innovative consumer healthcare products – joined 1% for the Planet, pledging to donate 1% of their GoPure™ Pod annual sales…

Morro Bay, CA (February 9, 2017)—All Good—makers of organic skincare, healing and sun protection products—aims to educate consumers on the dangers of oxybenzone, a chemical found in sunscreen and personal care products known to damage…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of two new senior directors. Yiorgos Makris joins Hydro…

FITS®, makers of the best fitting performance socks in the world, is excited to be a major sponsor of the 2017 Michigan Ice Fest for 5th year in a row. The four-day ice climbing festival…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Drinkware category. The Drinkware Collection will…

Bend, OR (January 30, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), was named the 2016 National Best…

(Bend, OR) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced today it has formed a new strategic partnership with…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won two GOOD DESIGN™ Awards for its 64 oz Growler and Flex…

Morro Bay, CA—All Good—makers of organic skincare, healing and sun protection products—is proud to co-host a screening of the 12th Annual Winter Wildlands Alliance Backcountry Film Festival on January 19, 2017, at the San Luis Obispo…

Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced a series of internal promotions and new positions within the company, as well as the addition of Andrew Mills, whose main role at Mountainsmith will…

Bend, OR (January 10, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the launch of…

Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is celebrating the Continental Divide Trail Coalition at Outdoor Retailer Winter Market for the third year in a row. Back by popular demand and Mountainsmith’s continued commitment to the…

Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch new women’s specific lumbar packs and trekking poles and 3 new soft-sided coolers at Outdoor Retailer’s Winter Market on January 11th. The new…

Golden, CO — Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced the debut of their limited edition Tyrol pack. The new Tyrol packs are handmade in Boulder, CO from 100% up-cycled material, and…

Wilton, CT (December 9, 2016) – Bloc Enterprises, LLC – a specialized distribution company with a focus on innovative consumer healthcare products – is changing the way the world enjoys drinking water with the launch of…

Electric announces the launch of the Road Glacier, a gritty, multi-functional sunglass for road, beach and snow. A two-year collaborative process between Electric and Chris Christenson, the Road Glacier is one of the most technically…

Morro Bay, CA (November 21, 2016)—All Good—makers of organic skincare, healing and sun protection products—will be donating one percent of its online sales to 1% For the Planet, an organization that supports and activates an…

Tenkara Rod Co., makers of light and compact Tenkara fly fishing products that facilitate a simpler way to fish, has appointed Groundswell PR to oversee its media relations to strategically drive the brand’s unique story…

San Clemente, California (November 11, 2016) – Electric partnered with global snow retail icon Wave Rave by bringing the Legends of the Volt Tour to Mammoth, Ca. in celebration of Mammoth’s Opening Day. On location with Wave Rave,…

Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is excited to announce the launch of their new line of adventure camera packs designed in collaboration with legendary outdoor lifestyle photographer Chris Burkard. The Mountainsmith T.A.N.…

Terra Bella, CA (November 3, 2016) – Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is…

Vancouver, BC (November 1, 2016)– Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is thrilled to announce three new partnerships with reputable sales reps in the Rockies,…

(Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has renewed their long-standing partnership with the National Ski Patrol (NSP). In honor of the announcement, Mountainsmith collaborated with NSP to create the Patrol…

Bend, OR — Oct 19, 2016 – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the launch of My Hydro™, a first-of-its-kind bottle…

Charleston, SC (September 26, 2016) – The New Primal, makers of the world’s healthiest, most responsibly sourced, 100% grass-fed beef and free-range turkey jerky, is excited to announce the launch of Snack Mates, the first-to-market Paleo-friendly…

Vancouver, BC- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to announce a partnership with Fitzpatrick, Leier & Associates. Fitzpatrick, Leier & Associates will represent Hillsound’s…

Charleston, SC (September 21, 2016) – The New Primal, makers of the world’s healthiest, most responsibly sourced 100% grass-fed beef, free-range turkey and naturally raised pork snacks, will introduce four new bold meat stick flavors and…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), will be featured at Brandlive’s annual customer summit in Portland, Oregon…

Commack, NY (September 15, 2016) – Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is proud to announce they are the official sponsor…

Outdoor Blogger Summit (OBS), the conference for digital journalists in the outdoor industries, will be held on October 13-15, at the Snow King Resort in Jackson Hole, WY. This year’s Outdoor Blogger Summit includes three themes:…

Charleston, SC (September 6, 2016) – The New Primal, makers of the world’s healthiest, most responsibly sourced, 100 percent grass-fed beef and free-range turkey jerky, is excited to announce the addition of three new employees to…

Eugene, OR (August 23, 2016) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce Allison Coughlin as President effective August 31, 2016. Allison brings…

Santa Barbara, CA (August 22, 2016)— Imlak’esh Organics—a sustainable superfoods company dedicated to bringing consumers and wholesalers the highest quality organic and ethically harvested products —announced its partnership with Groundswell Public Relations to oversee their media relations efforts and strategically…

Electric announces that its coast-to-coast Legends of the Volt Tour is under way. A mobile retail showroom has been created to show Electric’s commitment to local retail across the country and celebrate the brand’s return to independence.…

Morro Bay, CA (August 1, 2016)— All Good, makers of organic skincare and healing products, will introduce their new natural deodorant line at Summer Outdoor Retailer Show, August 3 – 6, in booth # BR 414. Natural…

Golden, CO (August 1, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is toasting the American Alpine Club for the seventh year in a row at Outdoor Retailer Summer Market. The highly anticipated “Backpacks and Brews” Benefit…

Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch 8 new tent and shelter designs at Outdoor Retailer’s Summer Market on August 3rd. The new designs will fall in line…

EUGENE, OREGON (July 22, 2016) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is proud to announce its immediate continued expansion in Canada by teaming up with…

Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is debuting their 2017 line of compact, performance trekking poles at the 2016 Outdoor Retailer Summer Market (Booth #20015). Mountainsmith has climbed the ranks of…

BEND, Ore. – A generous gift from Hydro Flask, a Bend, Ore. -based company that designs and manufactures insulated stainless steel beverage and food flasks, will allow Oregon State University – Cascades to pursue the development of…

Terra Bella, CA (July 12, 2016) – Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley, is excited…

Golden, CO (July 11, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces their renewed partnership of Big City Mountaineers, a Golden, CO based organization focused on mentoring under-served urban youth through wilderness mentoring expeditions that…

Golden, CO (July 4, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is riding a wave of momentum after posting record year-over-year growth to date in every major product category, expanding the brand’s design and…

Bend, OR– Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, announced its Vice President of Finance Ellyn Biedscheid has been named a 2016…

Charleston, SC (June 6, 2016) – Sharkbanz, makers of magnetic shark repellent technology, is excited to announce its partnership with Australian surf company MODOM SURF. The two companies joined forces to launch the first-ever shark deterrent surfboard leash.…

San Clemente, California (May 26, 2016) –Electric has made history, becoming the first company to receive Outside’s Gear of the Year Award two years in a row for the same category. The new Stacker, Electric’s most technically advanced frame to date, was…

Portland, OR (May 24, 2016) – Lensbaby – makers of award-winning creative effects lenses, optics and accessories – announces limited early availability of the Circular 180+ lens for use with GoPro Hero® cameras through Kickstarter.…

For years, Bend has been called one of the top trail running destinations, but until now there has never been a book solely dedicated to running the trails. Trail Running Bend and Central Oregon, by author…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to unveil 11 new refreshingly bold colors across its…

Morro Bay, CA— All Good, makers of organic skincare and healing products, adds the All Good Sunscreen Butter SPF 50+ to Earth Fare shelves this month. All 36 Earth Fare locations across the southeast and Midwest have picked up the Sunscreen…

Baltimore, MD (April 20, 2016)— Under Armour has won Outside Magazine’s Gear of the Year Award for the new Verge Mid GTX boot in the “hikers” category. After rigorous testing, Outside editors selected the Verge Mid GTX because of…

Bend, Oregon (April 18, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has appointed David Ledouble as its…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won two Red Dot design awards for its 64 oz Wide…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), will unveil its first retail wall display at Newport Avenue Market…

Sharkbanz, makers of magnetic shark repellent technology, is excited to announce its partnership with the Eastern Surfing Association (ESA). The brand will be an official sponsor of this summer’s 2016 regional and championship tour events. “We are…

Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—are pleased to announce the hiring of Torie Palffy as Sales and Marketing Coordinator and Cody Durham as Product Designer. These new positions will allow for…

Bend, OR (March 30, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced the addition of Phyllis Grove…

Morro Bay, CA— All Good, makers of organic skincare and healing products, is pleased to announce the launch of their new URL and user-enhanced website, www.allgoodproducts.com. The new mobile friendly design includes an improved visual infrastructure that…

Chattanooga, TN (March 17, 2016) – FITS®, makers of the best fitting performance socks in the world, announces their sponsorship of the 19th annual Janss Pro-Am Classic, held in memory of Sun Valley Company owner Bill…

Sharkbanz, makers of magnetic shark repellent technology, has appointed Groundswell PR to oversee its media and influencer relations in the travel, technology and active lifestyle arenas. “We’re looking forward to working with Groundswell PR to grow awareness of Sharkbanz…

Portland, OR – Lensbaby, makers of award-winning creative effects lenses, optics and accessories has appointed Groundswell PR to oversee its media and influencer relations in the outdoor, photography, technology and lifestyle arenas. “We’re looking forward to working with Groundswell PR to…

Morro Bay, CA (March 7, 2016)— All Good, makers of organic skincare and healing products, is debuting their new natural deodorant line at Expo West, March 11-13, in booth #3412. Natural deodorants don’t typically have a…

FITS®, makers of the best fitting performance socks in the market place, announced it has appointed Groundswell PR to oversee its media and influencer relations in the outdoor, fitness and natural products arenas, as well…

Terra Bella, CA (February 29, 2016)– Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- will be…

Bend, OR (February 29, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, today announced it will be acquired by a subsidiary of Helen of Troy (NASDAQ, NM:  HELE), a leading global consumer products company.…

Commack, NY (February 23, 2016)– Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is excited to showcase their Premium Dark Chocolate Covered…

Eugene, OR– Burley Design, known for its award winning recreational transport gear, child carriers, jogging strollers, and balance bikes, is honored to announce their Solstice Jogging Stroller was selected as a winner of the Action…

Chattanooga, TN (Feb 17, 2016) – FITS®, makers of the best fitting performance socks in the world, is excited to be a major sponsor of the 2016 Slumberland American Birkiebeiner for a 5th year in a…

Morro Bay, CA— All Good, makers of organic skincare and healing products, has been awarded “Best Bathroom Staple” for their All Good Goop in Delicious Living Magazine’s 2016 Beauty & Body Awards. A trusted health and wellness resource…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has won an iF Design Award for its new insulated Flex Cap. The annual industrial design competition dates back to 1953 and selects products based on…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, is excited to introduce 11 new refreshingly bold colors across its hydration, coffee, beer and food collections. The new hues include Cobalt, Lava, Graphite, Forest,…

Eugene, OR (February  8, 2016)– Burley Design, known for its award winning recreational transport gear, child carriers, jogging strollers and balance bikes, is excited to announce their partnership with Groundswell PR to oversee its digital influencer and media…

Golden, CO (February 5, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has appointed Decker & Associates as its new sales agency for the Southeast region, covering independent retailers and specialty chain stores from Virginia…

Chicago, IL – I Heart Keenwah, makers of nutrient-rich quinoa snacks, is set to kick-off their #HeartYourself social media campaign on February 1st in conjunction with the launch of their new branding and recipe formulation. The heart plays a…

Vancouver, BC- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to announce a new sales agency partnership with Donnelly-Strough Co. Donnelly-Strough Co. will represent Hillsound’s…

– Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces Pacific Recreation Sales as the 2015 Sales Agency of the Year and recipient of Mountainsmith’s Anvil Award. JJ Anderson and Becky LaFord have earned the coveted…

Morro Bay, CA— All Good, makers of organic skincare and healing products, has announced the addition of Sales Director Karin Wulff. Bringing 18 years of natural product sales experience to the All Good team, Wulff’s responsibilities…

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has been named REI’s 2015 Vendor Partner of the Year in the Actionsports division. The company received the prestigious award during the Outdoor Retailer…

Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is excited to announce the debut of their new Pistachio Berry Blend at the…

Chicago, IL (January 15, 2016) – I Heart Keenwah, makers of ready-to-eat healthy quinoa snacks, will debut new packaging and a new recipe formula for their Quinoa Clusters at the Winter Fancy Food Show, January 17…

Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is celebrating the Continental Divide Trail Coalition at Outdoor Retailer Winter Market for the second year in a row. Back by popular demand and Mountainsmith’s continued commitment to the CDTC,…

(Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— will be introducing a series of vintage 90’s-era pack designs for a special Fall 2016 launch of Mountainsmith’s Roots Collection, including historical favorites…

Bend, OR (December 14, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has been named the recipient of the Oregon Bankers Association (OBA) 2015 Community Applause Award. In partnership with the Independent…

Terra Bella, CA (December 2, 2015)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- announced that vegan…

Truckee, Calif. (Dec 2, 2015) – Jones Snowboards is thrilled to announce the addition of rider Sammy Luebke to the Jones’ International Team. Based in Truckee, Luebke is an experienced and exceptionally talented snowboarder and a competitor…

Truckee, CA (Nov 19, 2015) – Jones Snowboards is proud to announce a partnership with the non-profit rainforest reforestation project Association Community Carbon Trees (ACCT). ACCT has spent the last twelve years fighting against climate change by reforesting clear cut…

Bend, OR (November 19, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, unveils its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly…

Hillsound Equipment- the leading producer of adventure and fishing traction equipment and gaiters for urban and outdoor enthusiasts- is excited to be a premier sponsor for the Phantom Run Trail Race by Mountain Madness. The…

Hydro Flask, award-winning leader in high-performance, insulated stainless steel flasks, was named by the website Greatist.com this week as one of the healthiest companies to work for in America. Hydro Flask has exploded since its…

(Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—will be contributing several sets of trekking poles to benefit those participating in The Wounded Walk: Mission New England. This event is a 300-mile…

Terra Bella, CA (October 13, 2015)- Setton Pistachio of Terra Bella, Inc. — the nation’s second largest pistachio grower and processor based in California’s Central Valley — is excited to announce their Dark Chocolate Pistachios…

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, officially launched its new #UnexpectedRefreshment Tour in Southern California this week. The tour includes multiple stops in cities from Santa Barbara to…

Terra Bella, CA (September 30, 2015)– Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is thrilled…

Truckee, CA (Sept 29, 2015) – Jones Snowboards is thrilled to unveil a newly redesigned website at www.jonessnowboards.com featuring their award-winning 2016 product collection. Clean lines, a streamlined user interface, a new blog format and…

(Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced plans to revive Cyclesmith, the brand’s 1990’s bike touring pack line, exclusively in Japan. These plans are in response to a growing…

Terra Bella, CA- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- announced it has been named…

Commack, NY- Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is proud to announce their sponsorship of the annual Long Island Heart Walk taking place…

Charleston, SC (September 15, 2015) – The New Primal — makers of the world’s healthiest, most responsibly sourced 100% grass-fed beef and free-range turkey jerky — will introduce their latest snack product, Beef and Turkey…