Press Release Archives

SEATTLE, WA  (May 8, 2019) – With an estimated 8 million tons of plastic dumped into our oceans every year, Pacsafe®, the leading innovator in anti-theft travel gear, introduces a new collection that gives plastic…

Portland, OR — Today, Leatherman Tool Group announced the launch of the Leatherman FREE Collection, the most extensive product launch in Leatherman’s 35-year history. The Leatherman design and engineering teams used those 35 years of…

Portland, OR – April 15, 2019 – Snow Peak, the innovative outdoor lifestyle company, is moving and expanding its US flagship store and company headquarters to a new location on NW 23rd in Portland, Oregon.…

Steamboat Springs, CO – April 2, 2019 – Smartwool and professional ultra runner Rob Krar are teaming up with Strava to celebrate the new Smartwool X Rob Krar PhD® Pro Endurance socks. During the month…

Cortez, CO – March 27, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the hiring of Julie Rich as Vice President of People. In this newly formed…

Red Wing, MN – March 26, 2019 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to launch the Breeze Lite GTX as part…

Brooklyn, NY, February 12, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to announce that the HeadLamp 330 is now available to consumers everywhere following a sold-out Holiday Kickstarter in 2018. The…

Cortez, CO – February 5, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions has selected three Southwest Colorado trail organizations as the beneficiaries of the brand’s 2019 Pro Deal Donation Program.…

FORT COLLINS, Colo. – From a day at the ballpark to an afternoon on the lake, keeping beverages and snacks at the proper temperature can make or break the outing. When portability and performance must…

New York, NY – January 30, 2019 – Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they are introducing a goggle collection to the US market.…

New York, NY – January 24, 2019 – Legendary French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they will be launching a technical winter apparel collection at…

Cortez, CO – January 16, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the ultralight Levity was included in Gear Patrol’s 10 Best Outdoor Products of…

Cortez, CO – December 11, 2018 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce the hiring of Brian Mecham as Senior Director of Sales. Mecham will manage the…

Steamboat Springs, CO – November 27, 2018 – Throughout the holiday season, Smartwool is pledging to donate to Protect Our Winters and SOS Outreach. At the same time, employees are rolling up their sleeves and…

Brooklyn, NY, November 28, 2018 – BioLite, an innovator in off-grid energy solutions, is thrilled to receive a 2018 POPULAR SCIENCE Best of What’s New Award in the Recreation category. “We’re thrilled to see our…

(Lake Oswego, Ore., November 15, 2018) – Oregon-based outdoor lifestyle companies Yakima and Rumpl have teamed up with Bend, Ore. artist Adam Haynes of Stickfort to create a beautiful, limited-edition blanket, just in time for…

(Brooklyn, NY, November 7, 2018) – BioLite, an innovator in off-grid energy solutions, is proud to announce Waypoint Outdoor as its exclusive nationwide master sales representative group for the US Outdoor Wholesale Market.  “BioLite is…

(Portland, OR — November 8, 2018) — Today, Leatherman Tool Group (LTG) announced it will sell Ledlenser GmbH & Co. KG of Solingen, Germany, the maker of Ledlenser LED lights to Afinum. Closing is scheduled…

Cortez, CO – November 5, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is expanding their best-in-class Farpoint/Fairview adventure travel pack series for Fall 2019. The…

Cortez, CO – November 1, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces Metron, designed for the needs and style sensibilities of the urban bike…

Cortez, CO – October 31, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, expands Transporter, their successful series of rugged, TPU double coated nylon gear hauler…

Cortez, CO – October 30, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces the new Kamber 16 (men’s)/Kresta 14 (women’s) for those looking for a…

Steamboat Springs, CO – October 2018 – Throughout the month of October, Smartwool is stepping up its advocacy efforts to support nonprofits that preserve and protect nature’s most precious places and other great causes. The…

Boston, MA – October 12, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is honored to have been selected as one of seven startup companies…

Steamboat Springs, CO and Montreal, Quebec – Smartwool announced it has hired Josh Novis as its Canadian Sales Manager, a new position created to allow Smartwool to better serve its customers in Canada. Canada is…

Red Wing, MN – Sept 27, 2018 – Vasque Footwear, a trusted brand within Red Wing Shoe Company, is pleased to announce Allison Gettings has been named vice president and general manager of Red Wing Vasque.…

Brooklyn, NY, Sept. 18, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to debut the BioLite HeadLamp, a 330-lumen, rechargeable headlamp that delivers top-tier functionality with an unparalleled fit thanks to proprietary…

Carlsbad, CA and San Francisco, CA – prAna, a leader in stylish, versatile, and sustainably-made apparel that inspires healthy, active, free-spirited living, has named JAM Collective as its public relations agency of record. JAM Collective…

Seattle, WA – July 20, 2018 – Pacsafe® is known for its anti-theft carry solutions – helping people around the world enjoy life’s adventures knowing their gear is safe. For Spring 2019, Pacsafe® is introducing…

Cortez, CO – July 20, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces two bike lumbar packs, Seral and Savu, for Spring 2019. Integral to…

Brooklyn, NY, July 19, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to debut The BioLite HeadLamp, a revolutionary ultrathin rechargeable light, at the 2018 Summer Outdoor Retailer show in Denver, CO.…

Steamboat Springs, CO – July 18, 2018– Smartwool has designated July its official Advocacy in Action month, designed to motivate and encourage employee engagement in the industry and around their communities. The Advocacy in Action…

Cortez, CO – July 17, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is revamping their bike hydration line for Spring 2019. The all-new assortment delivers…

Lake Oswego, OR, July 12, 2018 – Keeping in step with both vehicle and gear trends from overlanding to kayak fishing, Yakima Racks is introducing its most rugged collection yet in 2019. The new products…

Cortez, CO – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is pleased to introduce the all-new men’s Rook and women’s Renn for Spring 2019. With a straightforward,…

Whether headed to the lake, forest or beach, OtterBox has built a reputation as a staple on every outdoor excursion. OtterBox introduces Yampa Dry Duffle, the waterproof bag that keeps gear safe from water, drop,…

Brooklyn, NY– BioLite, an innovator in energy solutions, is proud to announce its CEO and co-founder Jonathan Cedar has been elected to the Outdoor Industry of America’s Board of Directors.   Cedar is one of…

Steamboat Springs, CO – July 10, 2018 – Smartwool, a global active lifestyle Merino apparel company, announced today the internal promotion of Sarah Mallicote as the company’s new Chief Financial Officer. Mallicote’s promotion is effective…

STEAMBOAT SPRINGS, Colorado, USA (6 July 2018) — Smartwool, a global active lifestyle Merino apparel company is excited to announce its new European sales agency, Elements, based in Benelux. The partnership is effective immediately. The…

Portland, OR — In 1983, after eight years of perseverance, Tim Leatherman created the world’s first multi-tool, and it became an icon. Over the last 35 years, Leatherman multi-tools have prepared people around the world to…

Portland, OR — May 24, 2018 — In 1983, after years of hard work and perseverance, Tim Leatherman invented the world’s first multi-tool. Now, Leatherman Tool Group is the leading manufacturer of multi-tools producing high…

SAN DIEGO – Adventure happens everywhere — morning commutes, afternoon hikes, nighttime hijinks. Whatever the action, wherever the destination, no matter the weather, LifeProof keeps you optimized, organized, prepared and your gear protected with the…

Cortez, CO – May 1, 2018 –  Osprey Packs reaffirmed the brand’s commitment to innovation, quality, and operational excellence with today’s announcement detailing enhancements to the Operations and Product management teams as well as the…

FORT COLLINS, Colo. – Summer is made for backyard barbecues, weekend camping trips and patriotic holidays. Celebrate the summer in style with the new limited edition OtterBox Venture Americana Cooler featuring the Stars and Stripes,…

Cortez, CO – April 25, 2018 –  Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce the hiring of Jack Gresmer as Bike Sales…

Boston, MA – April 20, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is pleased to announce the launch of its “For Goodness Sake” program…

Lake Oswego, OR, April 18, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, is focusing on versatility with its 2018 bike rack collection, with new offerings for both cars…

Marina, CA, April 18, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is once again leading with innovation with the new Vya line of head and tail lights—a powerful range…

Lake Oswego, Ore., April 3, 2018 – Oregon-based outdoor lifestyle companies Yakima Products and Poler Stuff have teamed up for the limited-edition SkyRise rooftop tent. The Yakima X Poler SkyRise is a new take on…

PLANO, Texas (April 2, 2018) – Toyota owners have long relied on Yakima to carry their favorite outdoor gear. Thanks to a new partnership announced today, Toyota customers now can purchase Yakima’s vehicle racks, bike,…

Steamboat Springs, CO – March 26, 2018 – Smartwool, one of the outdoor industry’s strongest brands, opens its first Canadian retail location today in the iconic mountain town of Banff, Alberta. A first of its…

Marina, CA, March 22, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is enhancing its bike light line in 2018 with innovative lights for everyone from adventure cyclists to daily…

Red Wing, MN – March 15, 2018 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce its roster of ambassadors for the…

Cortez, CO – February 20, 2018 – Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear is pleased to announce the premiere of  “Beyond Trails: Atacama” featuring Osprey…

Lake Oswego, Ore. – February 20, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has formed an exclusive partnership with Quality Bicycle Products (QBP), naming them as the brand’s…

Boston, MA – February 16, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is thrilled to partner with the Sabah Tourism Board and Sticky Rice…

FORT COLLINS, Colo. – January 25, 2018 – There’s no right way or wrong way to get outside. From beach to peaks, OtterBox enables every adventure. Now OtterBox, an outdoor staple since 1998, introduces the…

Cortez, CO – January 24, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, expands their urban/everyday offerings with the Arcane Series for Fall 2018. Timeless in…

SAN DIEGO , CA, January 24, 2018 – Big air, ski superpipe and slopestyle all mean one thing – the most iconic winter sports event is here. From Jan. 25-28, LifeProof returns as an official sponsor…

Seattle, WA – January 23, 2018 – For two decades Pacsafe has been at the forefront of innovating anti-theft carry solutions and helping people around the world enjoy life’s adventures knowing their gear is safe.…

Portland, OR — Leatherman Tool Group has opened the CareHere Health & Wellness Center, a new on-site facility that will provide access to primary and preventive healthcare to Leatherman Tool Group employees and their dependents covered…

San Francisco, CA – January 18, 2018 – Sunski, maker of stylish eyewear that combines affordability with luxury features, is excited to introduce a fresh take on the iconic glacier goggle with the all-new Treelines…

New York, NY – January 18, 2018  – Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announces the introduction of their Nightlynx lenses. These new lenses deliver unmatched clarity…

Cortez, CO – January 18, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, was named the favorite brand by Appalachian Trail long distance hikers surveyed by The Trek. This…

Cortez, CO –  Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces an innovative twist on travel packs with the gender-specific Ozone Duplex for Fall 2018. Delivering solidly…

New York, NY – January 11, 2018  – Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today the launch of Ice, their latest collection. Drawing on 60 years…

Cortez, CO – January 11, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces the all-new Mutant delivering a streamlined alpine-focused series of packs for the…

SEATTLE – REI, the nation’s largest consumer co-op and leader of outdoor experiences that inspire a life outside, announces the expansion of the 2018 REI Outessa series – outdoor events designed to grow and strengthen…

Steamboat Springs, CO and San Francisco – December 20, 2017 – Smartwool, one of the outdoor industry’s strongest brands, has named JAM Collective as its public relations agency of record. JAM Collective is a versatile…

Huntington Beach, CA and Seattle, WA – December 20, 2017 – Quiksilver, adventure sports performance apparel brand, and Pacsafe, travel-security innovator, have teamed up to create two unique bags for Spring/Summer 2018 featuring boardrider specific…

Lake Oswego, OR – December 12, 2017 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the promotion of Joel Grabenstein to Senior Director of Marketing. Grabenstein, who has…

Seattle and San Francisco – November 30, 2017 – Captive Spirits Distilling has named JAM Collective as its public relations agency of record. JAM Collective is a versatile and accomplished boutique agency specializing in public…

Richmond, Calif. – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce its Fall 2017 Atherm Jacket has been recognized with an Apex Award from Polartec. The annual…

Richmond, Calif., Oct. 16, 2017 – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce the launch of the Impact Initiative, a program featuring environmentalists, thought leaders, humanitarians…

Red Wing, MN – Oct. 5, 2017 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce a partnership with Colorado-based San Juan…

Marina, CA, August 22, 2017 – Light & Motion, the premier US manufacturer of performance bike lights, has announced the launch of the new Vibe series, a completely new lighting concept built around delivering effortless…

Cortez, CO – Osprey Packs a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is pleased to announce their support of the Continental Divide Trail Coalition (CDTC) leading up to the…

FORT COLLINS, Colo. – OtterBox is more than just a phone case. The brand is about a feeling of confidence, connection and community. To that end, Otter Products, the company behind OtterBox, will soon open…

FORT COLLINS, Colo. – The outdoors are for everyone and are everywhere. OtterBox is here to enable everyone to get outside and do what they do best with as little fuss as possible. At ORSM…

Portland, OR — July 26, 2017 — It’s high time for this product introduction from Leatherman. This fall, Leatherman Tool Group, Inc. will debut the long-awaited TREAD™ Tempo, a watch-meets-multi-tool to have on hand for…

Red Wing, MN – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to debut its Spring 2018 line of updated trail running shoes at Outdoor…

Richmond, Calif. – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to launch groundbreaking new tents and sleeping bags that enable users to push as far, as high, and…

Lake Oswego, OR – Yakima Racks, the leader in vehicle racks and cargo management solutions, is further meeting the needs of the growing adventure sports markets, including kayak fishing, overlanding and roof top camping, with…

Seattle, WA – July 20, 2017 – Pacsafe® is introducing four new lightweight styles to their Venturesafe™ X Collection created for those who carry the spirit of adventure in their hearts.  The latest designs showcase…

Cortez, CO – July 19, 2017 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, addresses the needs of expert outdoor enthusiasts with the all-new Aether Pro (men’s)…

Seattle, WA – July 19, 2017  – From island hopping adventures to camping by mighty rivers to soaking up the sun on the beach, the new Pacsafe® Dry Collection protects belongings from getting wet or…

Cortez, CO – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces the superultralight Levity (men’s) and Lumina (women’s) for Spring 2018. Levity and Lumina deliver unmatched comfort,…

Seattle, WA – Recently, international travelers entering the U.S. on flights originating from airports in three countries in the Middle East and Africa have been required to pack their large electronic devices in their checked…

Cortez, CO – June 5, 2017 – Osprey Packs, the global leader in exceptional, high-performing, innovative packs for outdoor, cycling, travel and urban adventures, announced today the hiring of Scott Maslen as Senior Country Director,…

Brooklyn, NY, May 12, 2017 – BioLite, an innovator in off-grid energy technologies, wants to change the way outdoor adventurers light up the night. Debuting this spring are three additions to its modular NanoGrid Lighting…

Cortez, CO – May 10, 2017 – Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce that the Aether AG™70 was named Gear of…

FORT COLLINS, Colo. – May 9, 2017 –  The outdoors are not a club with velvet rope and insider access. The outdoors belong to everyone, and OtterBox enables people to get out and do it…