No products in the cart.
All Posts by Juniper Ridge.
Juniper Ridge Announces Pop-Up and Giveaway with Fjallraven SF
San Francisco, CA – July 22, 2021– Juniper Ridge, a west coast home and body care brand with over 20 years of experience, is pleased to announce its upcoming pop-up with Fjallraven. The brand will…
#HikeUnited21 Partner Collaboration Grows as it Sets its Sights on Global Hike Participation
San Francisco, CA – July 21, 2021 – In collaboration, Outdoor Advocacy Project, Women Who Hike, In Solidarity Project and Latino Outdoors announced the #HikeUnited21 event, slated for August 2021. Hike United is a way…
Osprey Launches Waterproof IPX4-6 Rated Outdoor and Active Urban Packs for Spring 2022
Cortez, CO – July 19, 2021 – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, is launching a new category of IPX4-6 rated waterproof, non-submersible packs for Spring 2022. Arcane™ Waterproof is built…
Arc’teryx Announces Opening of New Retail Location in New York City and Curated Store Rebrand
NORTH VANCOUVER, British Columbia, July 17, 2020 - Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is continuing its retail expansion in the United States with a new Manhattan location, which will feature…
Osprey Introduces Sportlite™ Series of Minimalist Technical Daypacks for Spring 2022
Cortez, CO – July 13, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, introduces Sportlite, a minimalist technical daypack series for Spring 2022. Sportlite delivers reliable performance for active hikers and outdoor…
Vasque Introduces New Core Hiking Styles for Spring/Summer 22 Line
Red Wing, MN – July 6, 2021 – Vasque footwear, a family-owned company with over 55 years of experience in the outdoor footwear sector, is pleased to introduce two new styles for Spring/Summer 22. The…
When the elements get difficult, Dermatone will be there for USA Luge
LAKE PLACID, N.Y.– June 28, 2021 – Dermatone and USA Luge have signed a four-year agreement, effective through June 1, 2026, whereby Dermatone will provide its products for athletes, coaches and staff. Dermatone becomes an…
Arc’teryx Announces New Retail Destination in World-Class Shopping District
NORTH VANCOUVER, British Columbia, June 26, 2021 – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is opening a store today in the coveted Santana Row community of San Jose. The Santana Row…
Arc’teryx Unveils New Climbing Uniforms for Climbing Escalade Canada
NORTH VANCOUVER, Canada – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, unveils the official national team uniforms to be worn by the Canadian Climbing Team and Climbing Escalade Canada…
Vasque Launches #EverydayOutsiders Campaign to Support Change-Makers Committed to Outdoor Equity
Red Wing, MN – June 1st, 2021 – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to kick off a brand new, community engagement…
#HikeUnited21 Sets it Sights on Nationwide Hike Participation
San Francisco, CA – May 27, 2021– In collaboration, Outdoor Advocacy Project, Women Who Hike, In Solidarity Project and Latino Outdoors announced the #HikeUnited21 event, slated for August 2021. Hike United is a way to get…
Arc’teryx Launches Circularity Program: ReBird™
NORTH VANCOUVER, Canada, May 19, 2021 – Arc’teryx Equipment is the global design company specializing in technical high-performance apparel and equipment, is launching ReBird™ – a new program that connects guests to the brand’s ongoing…
Snow Peak Opens Portland-Based Takibi Restaurant
PORTLAND, Ore. (May 18, 2021) – Snow Peak, the Japanese outdoor lifestyle brand, is pleased to announce the opening of Takibi, its much-anticipated culinary partnership with the award-winning Submarine Hospitality group and bartending legend, Jim…
Arc’teryx Welcomes Nicole McLaughlin to Global Ambassador Team
NORTH VANCOUVER, Canada, May 5, 2021 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, announces Nicole McLaughlin as the first-ever design ambassador, joining the brand’s many notable athletes, climbers and thought leaders including Peter Devries (Surf), Florence…
prAna Launches #NotGoingTo Campaign to Inspire Change through Inaction
Carlsbad, CA – May 3, 2021–Today, prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced the launch of its social impact campaign #NotGoingTo inspiring people to reconsider their everyday routines…
Osprey Moves from Distribution Model to Direct Fulfillment in Canada
Cortez, CO – April 22, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, announced today a change in its distribution model in Canada. Starting June 2022, Osprey will begin direct fulfillment in…
Houdini Sportswear Supports Sierra Club in Celebration of Earth Month
STOCKHOLM, Sweden – April 15, 2021 – The Swedish circular sportswear brand Houdini is supporting Sierra Club’s Team Sierra this April to celebrate Earth Month, helping to drive funds and create awareness around environmentalism and…
Snow Peak Connects a Global Community and Celebrates Nature with its Second Annual Virtual Campout
Portland, OR – April 13, 2021- Snow Peak is pleased to present its second annual At Home Campout, uniting backyard and destination campers alike for a weekend dedicated to the simple pleasures found in nearby…
Osprey Announces Its Most Successful Pro Deal Donation Program to Date Benefitting Outdoor Kids and Families
Cortez, CO – April 6, 2021– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of its 2020 Pro Deal Donation program benefiting Navajo Yes, Families in Nature…
The Thru-Hike Syndicate Kicks Off its Eighth Season Supporting Hikers On Their Adventures
San Francisco, CA – April 5, 2021 – JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of…
Osprey Enters Hardside Luggage Market with Transporter 4-Wheel Series Featuring Proprietary Design and First-to-Market Recycled Polycarbonate Shell for Fall 2021
Cortez, CO – March 22, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, enters the hardside luggage market for Fall 2021 with the Transporter 4-Wheel Hardside series featuring proprietary shell, hardware…
prAna’s Responsible Packaging Movement Gains Momentum with Close to 60 Committed Brands
Carlsbad, CA – March 17, 2021–prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that its Responsible Packaging Movement (RPM) has grown to include close to 60 brand partners…
Osprey Aether™ 55/Ariel 55 Named BACKPACKER Magazine Editors’ Choice Gold Award Winner
Cortez, CO – March 11, 2020– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the brand’s men’s Aether™ 55 and women’s Ariel 55, received BACKPACKER Magazine Editors’ Choice Gold…
Dermatone Introduces Flavors to its Legendary Lip Balm
Southport, CT –Dermatone, the official sunscreen, lip balm and frostbite protection of U.S. Ski & Snowboard Team, is expanding its medicated, broad-spectrum SPF 30 lip balm to include four new flavors: Coconut, Green Tea, Mango,…
Oak Flat Temporarily Saved, Access Fund Prepares for Next Phase in the Fight to Protect the Land
Boulder, Colo. – The U.S. Forest Service announced Monday that it has withdrawn the Final Environmental Impact Statement (FEIS) for the Resolution Copper Mine, temporarily saving Oak Flat from being transferred to a foreign mining…
Backcountry signs on as Title Sponsor of the Women’s Outdoor Summit
SAN FRANCISCO – February 24, 2021– Women’s Outdoor Summit welcomes Backcountry as the title sponsor of the Women’s Outdoor Summit. The summit, which is slated for Thursday, March 11 to Saturday, March 13, 2021 is geared…
Women’s Outdoor Summit ‘21 Unveils Event Schedule and Opens Registration
SAN FRANCISCO – February 17, 2021– The Women’s Outdoor Summit released its lineup of speakers, workshops and panels and opened registration for its three-day virtual event. The summit which is slated for Thursday, March 11 to…
Osprey Co-Sponsors Film to Illuminate the Conservation Challenge Facing Teton Bighorn Sheep and the Need Cultivate Co-Existence in the Backcountry
Cortez, CO– February 17, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced today the premiere of Denizens of the Steep: Finding Balance in the Backcountry on osprey.com. The film presented by…
RANGE + Monday Partner on a Collaborative Agency Experience
Vancouver, BC – February 16, 2021 – RANGE and Monday, two female-founded, creative consulting agencies serving the outdoor, active and lifestyle markets, have announced a new strategic partnership. Over the past decade, RANGE has become…
Outbound Collective Works to Save Slim Pickins Outfitters Through Film, Fundraiser and Forum
Stephenville, Texas, and San Francisco –February 4, 2021– In its mission to elevate and amplify the stories of underrepresented athletes and leaders within the outdoor community, the Outbound Collective has launched a film, fundraiser and…
Osprey Expands Award-Wining Child Carrier Series with Lighter, Packable Poco LT Featuring Patent-Pending Frame Design
Cortez, CO– February 4, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is expanding its award-winning child carrier offerings for Spring 2021. The all-new Poco LT ($260) features a patent-pending, lightweight,…
Arc’teryx Welcomes Snowboarder Elena Hight to Global Athlete Team
(Global) NORTH VANCOUVER, Canada, February 1, 2021– Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, welcomes snowboarder Elena Hight to the Arc’teryx athlete team. Kauai born and Lake Tahoe raised, Elena Hight started her career in…
Arc’teryx Commits $1 Million To Connect People To The Transformative Power Of Nature
NORTH VANCOUVER, British Columbia, January 27, 2021– Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is marking the start of 2021 with a brand platform designed to better the human…
Virtual Women’s Outdoor Summit ‘21 Set for March 11 – 13
San Francisco, CA – January 27, 2021 – In celebration of International Women’s Month, Teresa Baker has teamed up with JAM Collective and Ravel Media to launch a virtual Women’s Outdoor Summit for women of…
Access Fund Sues to Block America’s Largest Loss of Climbing to a Foreign-Owned Mining Company
Boulder, Colorado – January 25, 2021 – In the final days before leaving office, the Trump Administration initiated the transfer of 2,422 acres of Oak Flat in Arizona, an Apache ancestral territory and world-class rock…
Osprey Ambassador and Mountaineering Legend Nimsdai Purja is First to Summit K2 in Winter Equipped with Osprey’s New Talon Pro
Cortez, CO – January 25, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is proud to announce that record-breaking mountaineer and Osprey Ambassador Nimsdai Purja MBE summited K2 on January 16…
Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams
Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the…
Osprey Announces Sponsorship of Mountaineering Legend Nimsdai Purja in his Bid for a K2 Winter 2020/21 Ascent
Cortez, CO – January 7, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is proud to announce its sponsorship of record-breaking mountaineer Nimsdai Purja MBE as he attempts to climb K2,…
Houdini Previews its Most Circular Collection of FW21 Sportswear
Stockholm. Sweden 18 November 2020 – Swedish Circular Sportswear brand Houdini today announces the launch of its FW21 collection. By reimagining not just how products feel on your body but how brands launch new products…
Climbers Buy New Cliff at The Gunks
November 10, 2020, Gardiner, NY – Gunks Climbers Coalition (GCC) and Access Fund are pleased to announce the purchase and opening of a new section of cliffline in the Shawangunk Mountains of New York. The…
prAna Wins 2020 Polartec Apex Design Award for Tri Thermal Threads Overshirt
Carlsbad, CA – November 10, 2020 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is honored to receive a 2020 Polartec Apex Design Award for its men’s Tri…
prAna Introduces Its First Eco-Friendly Insulated Outerwear Collection for Fall 2020
Carlsbad, CA – October 19, 2020– prAna, creator of the Clothing for Positive Change and leader in sustainable, outdoor apparel, is pleased to introduce the brand’s first eco-friendly insulated outerwear collection. With close to twenty styles,…
Kuju Coffee Joins the JAM Collective Client Roster
San Francisco, CA – October 14, 2020–Kuju Coffee, the leading single-serve, pour-over brand in the US, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing…
The Outbound Collective Launches Initiatives to Support Underrepresented Communities and Get Everyone Outside
San Francisco, CA – October 14, 2020– Today, the Outbound Collective announced its comprehensive plan to build a better, more inclusive online home for the modern outdoor industry. They have created and launched a number…
Vasque Announces Leadership and Organizational Transitions
Red Wing, MN – Oct. 1, 2020 –Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to welcome a new president to its leadership team. Bryce…
Snow Peak Announces Rescheduled Headquarters and Retail Grand Opening and Wildfire Relief Efforts
Portland, OR – September 30, 2020 – Originally scheduled to celebrate the opening of its new US headquarters and retail flagship at 404 NW 23rd Ave in Portland, Oregon on the weekend of September 11th,…
Adventure Journal To Be First Carbon Neutral Publisher through Climate Neutral
Monarch Beach, CA – September 24, 2020–Today, Adventure Journal, the online and quarterly print magazine devoted to outdoor adventure, announced its commitment to being carbon neutral in 2020. This commitment will be certified by Climate…
California-Based Hudski Enters the Bike Market with Innovative and Versatile Sport-Utility Shredder
Sausalito, CA – September 21, 2020– Hudski, a new bike brand based in Northern California, is thrilled to announce the official launch of its lightweight and rigid frame and fork design with three unique build…
Snow Peak USA Opens the Doors to its New US Headquarters and Retail Flagship in Portland, Oregon
Portland, OR – September 1, 2020 – Built around the concept of “Dwelling Outdoors Together,” Snow Peak is pleased to welcome its community inside to a new US Headquarters and retail flagship; hosting its Grand…
Sustainable Outdoor Brand Houdini Announces Partnership with Johnny’s Selected Seeds
STOCKHOLM, Sweden – The Swedish outdoor apparel brand Houdini Sportswear is collaborating with Johnny’s Selected Seeds in a joint effort to playfully educate their customers on sustainability and circularity. Every order placed on Houdini’s webshop…
JAM Collective to Host a JAM Sessions Discussion on Enhancing the Modern Day Road Trip with Bill Werlin of HearHere
San Francisco, Calif. – August 24, 2020 – JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships is thrilled to announce its upcoming Instagram Live installment of JAM Sessions.…
JAM Collective Hosts Virtual Discussion on Outdoor Healing and Community for Cancer Fighters with the Send It Foundation
San Francisco, Calif. – August 18, 2020– JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents:…
In Solidarity Project Calls for Applications for two $1000 Grants
Martinez, CA – In Solidarity Project is opening its applications for its fourth grant cycle in partnership with Intersectional Environmentalist. The program supports underrepresented, underserved and marginalized communities in the outdoors including individuals and nonprofits in…
prAna Launches Responsible Packaging Movement to Inspire and Create Industry-Wide Change
Carlsbad, CA – August 13, 2020 – prAna, creator of the Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today the Responsible Packaging Movement (RPM), a program to inspire and create…
prAna Reaches Sustainability Milestone for Spring 2021 with 100% Fair Trade Certified Factory Swimwear Collection
Carlsbad, CA – August 4, 2020– prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, is proud to announce its stay-put, performance swim collection is both sustainable and 100-percent Fair Trade…
Rescheduled: JAM Sessions to Feature a Discussion on Representation in the Outdoor Industry with Black-Owned Retailer Slim Pickins Outfitters
San Francisco, Calif. – July 30, 2020–JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. Due to technical difficulties, this…
prAna Introduces ReZion, Its Most Advanced, Sustainable Adventure Fabric for Spring 2021
Carlsbad, CA – July 27, 2020 – prAna, creator of the Clothing for Positive Change and leader in sustainable, outdoor fashion, is pleased to introduce ReZion, its most advanced, sustainable fabric to date. Two years…
JAM Sessions to Feature a Discussion on Representation in the Outdoor Industry with Black-Owned Retailer Slim Pickins Outfitters
San Francisco, Calif. – July 22, 2020–JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents:…
Osprey Announces New Styles and Full Series Update to Multi-Sport Talon/Tempest Series for Spring 2021
Cortez, CO – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, today announced a full series update to their versatile Talon/Tempest series including new styles, a new injection-molded, ridged-foam AirScape backpanel and more…
Osprey Announces Expansion and Redesign of Best-Selling Aether/Ariel Featuring Innovative Backpanel and Custom Fit System
Cortez, CO – July 15, 2020 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, today announced the expansion and redesign of the brand’s best-selling Aether/Ariel series to include an innovative backpanel design,…
Osprey Debuts Latest Advancement in Backpanel Innovation with the All-New Airscape for Spring 2021
Cortez, CO– July 13, 2020 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is launching their most advanced backpanel design to date. The rethinking of Osprey’s signature Airscape backpanel has been a…
Luno Partners with JAM Collective
Santa Barbara, Calif., – July 7, 2020 – Luno, creators of gear for a comfortable and convenient life on the road, has named JAM Collective as its public relations agency of record. JAM Collective is…
In Solidarity Project Launches In Solidarity Grant Program to Support Underrepresented Community Members
Martinez, CA – June 29, 2020 – Under the leadership of Teresa Baker, In Solidarity Project is launching a grant program to support underrepresented, underserved and marginalized communities in the outdoors. The In Solidarity grant…
RANGE Launches the Horizon Report:
New York, NY – June 23, 2020 – Today, RANGE announced the launch of a new trend product, the RANGE Horizon Report. Hitting inboxes every Tuesday, the report is a clear blueprint of immediate cultural…
Vasque Grows Its Global Presence with Norwegian Distributor Partnership
Red Wing, MN – June 22, 2020 – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce a partnership with Norwegian distributor TRACX,…
Kula Cloth Unveils In Solidarity Collaboration with Artist Latasha Dunston and Activist Teresa Baker
SEATTLE – June 3, 2020 – Kula Cloth, Teresa Baker of the In Solidarity Project – Outdoor CEO Diversity Pledge and Artist Latasha Dunston of Jitterbug Art Studio unveiled their product collaboration to raise money…
prAna Achieves Highest Rank in the Textile Exchange Material Change Insights Report
Carlsbad, CA – May 28, 2020– prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, is proud to announce it has achieved Level 4, the highest rank as a Leading…
Osprey Launches “Buy Online, Fit In-Store Program” to Support Independent Specialty Retailers
Cortez, CO – May 7, 2020 – Osprey, the leader in top-quality, high-performance, innovative carry solutions, announced today a new program aimed to support independent specialty retailers as they begin to open following the COVID-19…
Snow Peak Launches a Backyard Community Campout Event
Portland, OR – For decades, Snow Peak has defined itself by bringing people together in the outdoors. However, given the safety concerns of current events, campgrounds around the world are closed, stifling the traditional kick-off…
Vasque Works to Increase Access to the Outdoors by Partnering with the Children & Nature Network
Red Wing, MN – April 29, 2020 – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce its keystone partnership for 2020 with…
Osprey’s Pack Repair Team Transitions to Sew Fabric Masks for Healthcare Workers During COVID-19 Pandemic
Cortez, CO – April 1, 2020 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced today that their Cortez, Colorado-based warranty and repair team will now work exclusively to sew fabric masks…
prAna Closes Stores for at Least Two Weeks to Help Protect Staff, Customers and Community Members
Carlsbad, CA – March 17, 2020 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, released a statement from brand President, Russ Hopcus, in response to the coronavirus…
Osprey Announces Most Successful Pro Deal Donation Program to Date and Selects 2020 Beneficiaries
Cortez, CO – February 11, 2020 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of their 2019 Pro Deal Donation program benefiting Southwest Colorado Cycling Association,…
Houdini Wins ISPO Award for Groundbreaking Anti-Shedding Mono Air Houdi
Stockholm, Sweden – January 26, 2020 – Swedish sustainable apparel pioneer Houdini has received an ISPO Gold Winner for its new anti-shedding fleece jacket, the Mono Air Houdi. Developed in collaboration with Polartec®, the premium…
Forsake Introduces Premium Davos Collection and Expands Waterproof Styles for Fall 2020
Boston, MA – January 27, 2020 – Forsake, creator of footwear that blends comfort, performance and style through functional design and practical technology, announced today that it will be introducing a new premium leather men’s…
Osprey Builds on Success of Arcane Everyday Collection with Introduction of Limited-Edition Hemp Styles for Fall 2020
Cortez, CO– January 23, 2020 – Building on the success of the Spring 2020 launch of the Arcane collection of everyday bags, Osprey announces the introduction of limited-edition Arcane styles featuring a hemp blend fabric.…
Snow Peak Enlists Industry Veteran Jason McGibbon to Lead and Expand Sales Organization
Portland, OR – Jan. 23, 2020 – Snow Peak, the innovative outdoor lifestyle company, kicked off a year of sales team growth by adding Jason McGibbon as Chief Revenue Officer. Starting this month, McGibbon will…
Smartwool Announces International Leadership Changes
Steamboat Springs, Colo. – January 23, 2020 – Today, Smartwool announced it has promoted Corey Stecker to International General Manager and Dariusz Boniecki to Director of Sales and Marketing for Europe, the Middle East and…
Osprey Calls on Outdoor Industry to Support CORE and Protect Public Land in Colorado
Cortez, CO – January 22, 2020 – Today, Osprey President, Layne Rigney, issued a statement urging the Outdoor Industry to unite and encourage U.S. Senator Cory Gardner to co-sponsor the Colorado Outdoor Recreation and Economy (CORE) Act.…
Osprey Expands Technical Snow Offerings with Soelden/Sopris for Fall 2020 Including Alpride E1 Equipped Pro
Cortez, CO – January 15, 2020 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, expands their technical snow products with the launch of the best-in-class Soelden/Sopris Series for Fall/Winter 2020. The gender…
Sustainable, Swedish, Performance Brand Houdini Partners with REI for Flagship Shop-in-Shops
Stockholm, Sweden – December 18, 2019 –Houdini, the Swedish outdoor apparel brand at the forefront of sustainable performance design, announced their shop-in-shop presence at REI. Four REI flagship stores, including Denver, Seattle, Chicago, and SoHo,…
prAna Awards $100K to Software Engineer Turned Poet in Dream Job Promotion
Carlsbad, CA – November 14, 2019 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, announced today the winner of their $100,000 Dream Job Promotion. Queena Bergen was selected…
prAna Announces New Fair Trade Certified Factory
Carlsbad, CA – November 6, 2019 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, announced today the official Fair Trade certification of their long-time factory partner, Colltex,…
Snow Peak USA Celebrates 20 Years by Unveiling Plans for New Portland Flagship Location
Portland, OR – Nov. 4, 2019 – In 20 years, Snow Peak USA has gone from a modest distributorship in a residential garage in Portland, OR in 1999 to a 30 member team, with retail…
Smartwool Elevates Commitment to Sustainability
Steamboat Springs, Colo. – Today, Smartwool announced it has appointed Robin Hall to the newly created role of director of sustainability. The appointment elevates the brand’s commitment to environmentally responsible business practices and being a…
Osprey Kamber 42/Kresta 40 Named BACKPACKER Magazine Editors’ Choice Gold Award Winner
Cortez, CO – October 22, 2019– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the men’s Kamber 42 and women’s Kresta 40, designed for backcountry ski/snowboard mountaineering and…
Forsake Opens Boston Pop-up Store
Boston, MA – October 8, 2019 – Forsake, creator of footwear that blends comfort, performance and style through functional design and practical technology, is excited to debut a pop-up retail location in Boston’s Newbury Street…
Smartwool’s Socktober Campaign Returns in Support of Advocacy Partners
Steamboat Springs, CO – October 2, 2019 – Smartwool is supporting its advocacy partners throughout the month of October by donating $5, up from $1 last year, for every pair of socks sold on smartwool.com to…
BioLite Announces Launch of Climate Neutral Certified
BROOKLYN, NY – September 23, 2019 – BioLite, a social enterprise dedicated to clean energy solutions, announces the launch of Climate Neutral Certified, an independent and rigorous certification program that verifies a company has achieved…
Forsake Joins Climate Neutral
Boston, MA – September 23, 2019 – Forsake is proud to announce it has joined Climate Neutral Certified, an independent and rigorous certification program that verifies a company has achieved net-zero carbon emissions for the…
prAna’s Life Changing Rooms Pop-Up in Denver Lets You Try a One-of-a-Kind Experience on for Size
Carlsbad, CA – September 13, 2019 – prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is offering a one-of-a-kind changing room experience this weekend to visitors at…
Sustainable, Swedish, Performance Brand Houdini Names JAM Collective as Agency of Record
STOCKHOLM, SWEDEN – September 10, 2019 –Houdini, the Swedish outdoor apparel brand at the forefront of sustainable performance design, has partnered with JAM Collective as its public relations agency of record in the U.S. “Houdini…
BioLite and Mercy Corps Launch Emergency Energy Fund
Brooklyn, NY, – September 5, 2019– BioLite, an innovator in off-grid energy solutions, and Mercy Corps, a leading global relief organization, have launched the Emergency Energy Fund, an evergreen fund hosted on Crowdwise to support…
Vasque Strengthens its Marketing Team with New Leadership and Two Brand New Positions
Red Wing, MN – August 29, 2019 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce major growth within its marketing department…
BioLite Named to FORTUNE’s 2019 Change the World List: Companies to Watch
Brooklyn, NY, August 22, 2019– BioLite, an innovator in off-grid energy solutions, is honored to be named one of six companies on FORTUNE’s Change the World: Ones to Watch List. BioLite is being recognized for its…
prAna Offers $100K to Quit Your Day Job and Chase Your Dream
Carlsbad, CA – August 15, 2019 – prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, announced today the launch of their Dream Job Promotion. Through this program,…
prAna Names Marcie Peters Vice President of Global Sales
Carlsbad, CA – July 16, 2019– prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is pleased to announce the appointment of Marcie Peters as Vice President…
Vasque Embraces Plastic Impact Alliance at Outdoor Retailer
Red Wing, MN – June 18, 2019 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce it has joined the Plastic Impact…
Forsake Introduces Two New Styles to their Performance Knit Collection for Spring 2020
Boston, MA – June 18, 2019 – Forsake, creator of footwear that blends comfort, performance and style through functional design and practical technology, announced today that it will be adding two new styles to the…
prAna Announces 100% Sustainable Swimwear Collection for Spring 2020
Carlsbad, CA – June 18, 2019–prAna, a leader in sustainably-made, stylish and versatile apparel that inspires you to chase adventure, thrive, and stay active in your unique wayannounced today that the brand’s entire Spring/Summer 2020…
Vasque Welcomes Industry Veterans in the Southwest and Rockies to its Sales Team
Red Wing, MN – June 13, 2019 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to welcome growth on its sales team, with…
Osprey Expands Urban Lifestyle Offerings with Arcane Series for Spring 2020
Cortez, CO – Designed for the active, urban dweller and constructed with sustainable materials, Osprey’s Spring 2020 Arcane series delivers minimalist design, a straight forward feature set, and quality craftsmanship. Available in an array of…
Osprey Introduces the New Archeon Series: Sustainably Crafted, Technical in Carry and Unapologetically Versatile Packs for Spring 2020
Cortez, CO – June 10, 2019 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, introduces a minimalist, versatile and sustainable pack series with the all-new Archeon. With multiple volumes and silhouettes that…
NEW Pacsafe ECONYL® Collection: Turning Plastic Waste Into the Best Anti-Theft Gear
SEATTLE, WA (May 8, 2019) – With an estimated 8 million tons of plastic dumped into our oceans every year, Pacsafe®, the leading innovator in anti-theft travel gear, introduces a new collection that gives plastic…
Leatherman Launches the Next Generation of Multipurpose
Portland, OR — Today, Leatherman Tool Group announced the launch of the Leatherman FREE Collection, the most extensive product launch in Leatherman’s 35-year history. The Leatherman design and engineering teams used those 35 years of…
Snow Peak Set its Sights on a New Flagship Store and US Headquarters in Portland’s NW 23rd Avenue Neighborhood
Portland, OR – April 15, 2019 – Snow Peak, the innovative outdoor lifestyle company, is moving and expanding its US flagship store and company headquarters to a new location on NW 23rd in Portland, Oregon.…
Smartwool and Ultra Runner Rob Krar Partner with Strava to Launch a 100-Mile Running Challenge in April
Steamboat Springs, CO – April 2, 2019 – Smartwool and professional ultra runner Rob Krar are teaming up with Strava to celebrate the new Smartwool X Rob Krar PhD® Pro Endurance socks. During the month…
Osprey Expands Executive Team Hiring Julie Rich as Vice President of People
Cortez, CO – March 27, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the hiring of Julie Rich as Vice President of People. In this newly formed…
Vasque Launches the Next Generation of its Award-Winning Breeze Family with the Breeze Lite GTX
Red Wing, MN – March 26, 2019 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to launch the Breeze Lite GTX as part…
BioLite’s HeadLamp 330 Launches At Retail
Brooklyn, NY, February 12, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to announce that the HeadLamp 330 is now available to consumers everywhere following a sold-out Holiday Kickstarter in 2018. The…
Osprey Selects Southwest Colorado Trail Organization Heroes as 2019 Pro Deal Donation Program Beneficiaries
Cortez, CO – February 5, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions has selected three Southwest Colorado trail organizations as the beneficiaries of the brand’s 2019 Pro Deal Donation Program.…
Compact Cooler, Outsized Performance: OtterBox Launches New Trooper 12
FORT COLLINS, Colo. – From a day at the ballpark to an afternoon on the lake, keeping beverages and snacks at the proper temperature can make or break the outing. When portability and performance must…
Vuarnet Launches Goggles at Outdoor Retailer
New York, NY – January 30, 2019 – Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they are introducing a goggle collection to the US market.…
Vuarnet Launches Technical Winter Apparel Collection at Outdoor Retailer
New York, NY – January 24, 2019 – Legendary French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they will be launching a technical winter apparel collection at…
Osprey Levity Named to Gear Patrol’s 10 Best Outdoor Products of 2018 List
Cortez, CO – January 16, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the ultralight Levity was included in Gear Patrol’s 10 Best Outdoor Products of…
Osprey Welcomes Brian Mecham as Senior Director of Sales
Cortez, CO – December 11, 2018 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce the hiring of Brian Mecham as Senior Director of Sales. Mecham will manage the…
Smartwool Gives Back and Turns Advocacy into Action
Steamboat Springs, CO – November 27, 2018 – Throughout the holiday season, Smartwool is pledging to donate to Protect Our Winters and SOS Outreach. At the same time, employees are rolling up their sleeves and…
BioLite’s FirePit Awarded a Popular Science Best of What’s New Award
Brooklyn, NY, November 28, 2018 – BioLite, an innovator in off-grid energy solutions, is thrilled to receive a 2018 POPULAR SCIENCE Best of What’s New Award in the Recreation category. “We’re thrilled to see our…
Yakima & Rumpl Cozy Up Together with Limited-Edition Blanket Celebrating Oregon
(Lake Oswego, Ore., November 15, 2018) – Oregon-based outdoor lifestyle companies Yakima and Rumpl have teamed up with Bend, Ore. artist Adam Haynes of Stickfort to create a beautiful, limited-edition blanket, just in time for…
BioLite Appoints Waypoint Outdoor In New Growth Plan
(Brooklyn, NY, November 7, 2018) – BioLite, an innovator in off-grid energy solutions, is proud to announce Waypoint Outdoor as its exclusive nationwide master sales representative group for the US Outdoor Wholesale Market. “BioLite is…
Leatherman Tool Group Sells Ledlenser Brand
(Portland, OR — November 8, 2018) — Today, Leatherman Tool Group (LTG) announced it will sell Ledlenser GmbH & Co. KG of Solingen, Germany, the maker of Ledlenser LED lights to Afinum. Closing is scheduled…
Osprey Expands Best Selling Farpoint/Fairview Adventure Travel Pack Series for Fall 2019
Cortez, CO – November 5, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is expanding their best-in-class Farpoint/Fairview adventure travel pack series for Fall 2019. The…
Osprey Targets Urban Bike Commuters with the New Metron Pack for Fall 2019
Cortez, CO – November 1, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces Metron, designed for the needs and style sensibilities of the urban bike…
Osprey’s New Fall 2019 Transporter Carry-On Luggage is Built to Withstand Rigors of Frequent Flyer Travel
Cortez, CO – October 31, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, expands Transporter, their successful series of rugged, TPU double coated nylon gear hauler…
Osprey Introduces Super Low Profile Ski and Snowboard Pack for Fall 2019
Cortez, CO – October 30, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces the new Kamber 16 (men’s)/Kresta 14 (women’s) for those looking for a…
Through Socktober Campaign, Smartwool Steps Up Advocacy
Steamboat Springs, CO – October 2018 – Throughout the month of October, Smartwool is stepping up its advocacy efforts to support nonprofits that preserve and protect nature’s most precious places and other great causes. The…
Forsake Awarded in Fifth Annual 43North Startup Competition
Boston, MA – October 12, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is honored to have been selected as one of seven startup companies…
Smartwool Welcomes New Canadian Sales Manager
Steamboat Springs, CO and Montreal, Quebec – Smartwool announced it has hired Josh Novis as its Canadian Sales Manager, a new position created to allow Smartwool to better serve its customers in Canada. Canada is…
Vasque Names Allison Gettings as Vice President and General Manager at Vasque Footwear
Red Wing, MN – Sept 27, 2018 – Vasque Footwear, a trusted brand within Red Wing Shoe Company, is pleased to announce Allison Gettings has been named vice president and general manager of Red Wing Vasque.…
BioLite Launches Kickstarter for Revolutionary HeadLamp
Brooklyn, NY, Sept. 18, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to debut the BioLite HeadLamp, a 330-lumen, rechargeable headlamp that delivers top-tier functionality with an unparalleled fit thanks to proprietary…
prAna Partners with JAM Collective
Carlsbad, CA and San Francisco, CA – prAna, a leader in stylish, versatile, and sustainably-made apparel that inspires healthy, active, free-spirited living, has named JAM Collective as its public relations agency of record. JAM Collective…
New Pacsafe® Bags Protect Gear from Theft and the Elements
Seattle, WA – July 20, 2018 – Pacsafe® is known for its anti-theft carry solutions – helping people around the world enjoy life’s adventures knowing their gear is safe. For Spring 2019, Pacsafe® is introducing…
Osprey Introduces Bike Lumbar Packs for Spring 2019
Cortez, CO – July 20, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces two bike lumbar packs, Seral and Savu, for Spring 2019. Integral to…
BioLite Goes Wearable With Launch of Rechargeable HeadLamp
Brooklyn, NY, July 19, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to debut The BioLite HeadLamp, a revolutionary ultrathin rechargeable light, at the 2018 Summer Outdoor Retailer show in Denver, CO.…
New Partnership with The Nature Conservancy Kicks Off Smartwool Advocacy in Action Month
Steamboat Springs, CO – July 18, 2018– Smartwool has designated July its official Advocacy in Action month, designed to motivate and encourage employee engagement in the industry and around their communities. The Advocacy in Action…
Osprey Goes All In with Bike Hydration for Spring 2019
Cortez, CO – July 17, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is revamping their bike hydration line for Spring 2019. The all-new assortment delivers…
Yakima Goes Heavy Duty in 2019
Lake Oswego, OR, July 12, 2018 – Keeping in step with both vehicle and gear trends from overlanding to kayak fishing, Yakima Racks is introducing its most rugged collection yet in 2019. The new products…
Osprey’s Rook/Renn Series Delivers Feature Rich Design at a Compelling Price Point for Spring 2019
Cortez, CO – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is pleased to introduce the all-new men’s Rook and women’s Renn for Spring 2019. With a straightforward,…
OtterBox Announces Yampa Waterproof Duffle Bag
Whether headed to the lake, forest or beach, OtterBox has built a reputation as a staple on every outdoor excursion. OtterBox introduces Yampa Dry Duffle, the waterproof bag that keeps gear safe from water, drop,…
BioLite’s CEO Jonathan Cedar Named to OIA’s Board of Directors
Brooklyn, NY– BioLite, an innovator in energy solutions, is proud to announce its CEO and co-founder Jonathan Cedar has been elected to the Outdoor Industry of America’s Board of Directors. Cedar is one of…
Smartwool Names New Chief Financial Officer
Steamboat Springs, CO – July 10, 2018 – Smartwool, a global active lifestyle Merino apparel company, announced today the internal promotion of Sarah Mallicote as the company’s new Chief Financial Officer. Mallicote’s promotion is effective…
Smartwool Announces New European Sales Agency
STEAMBOAT SPRINGS, Colorado, USA (6 July 2018) — Smartwool, a global active lifestyle Merino apparel company is excited to announce its new European sales agency, Elements, based in Benelux. The partnership is effective immediately. The…
Multi-tool Maker Launches Leatherman Grant Program
Portland, OR — In 1983, after eight years of perseverance, Tim Leatherman created the world’s first multi-tool, and it became an icon. Over the last 35 years, Leatherman multi-tools have prepared people around the world to…
Leatherman Kicks off Made of Mettle Tour Celebrating Founder Tim Leatherman
Portland, OR — May 24, 2018 — In 1983, after years of hard work and perseverance, Tim Leatherman invented the world’s first multi-tool. Now, Leatherman Tool Group is the leading manufacturer of multi-tools producing high…
Get Organized, Optimized and Protected with New LifeProof Backpacks
SAN DIEGO – Adventure happens everywhere — morning commutes, afternoon hikes, nighttime hijinks. Whatever the action, wherever the destination, no matter the weather, LifeProof keeps you optimized, organized, prepared and your gear protected with the…
Osprey Welcomes Vice President of Operations, New Directors of Design and Production and Announces Vice President of Innovation
Cortez, CO – May 1, 2018 – Osprey Packs reaffirmed the brand’s commitment to innovation, quality, and operational excellence with today’s announcement detailing enhancements to the Operations and Product management teams as well as the…
Perfect Cooler for a Memorable Summer: New OtterBox Venture Americana
FORT COLLINS, Colo. – Summer is made for backyard barbecues, weekend camping trips and patriotic holidays. Celebrate the summer in style with the new limited edition OtterBox Venture Americana Cooler featuring the Stars and Stripes,…
Osprey Welcomes Jack Gresmer as Bike Sales Manager
Cortez, CO – April 25, 2018 – Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce the hiring of Jack Gresmer as Bike Sales…
Forsake Commits to Offsetting Their Carbon Footprint and Gives Back This Earth Day
Boston, MA – April 20, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is pleased to announce the launch of its “For Goodness Sake” program…
Yakima Introduces New Racks for a Wide Variety of Bikes and Vehicles
Lake Oswego, OR, April 18, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, is focusing on versatility with its 2018 bike rack collection, with new offerings for both cars…
Light & Motion Introduces Vya: Powerful and Compact Commuter Bike Lights Featuring Smart Sensors and Plant-Based Materials
Marina, CA, April 18, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is once again leading with innovation with the new Vya line of head and tail lights—a powerful range…
Yakima Teams Up with Poler with Limited-Edition SkyRise Rooftop Tent
Lake Oswego, Ore., April 3, 2018 – Oregon-based outdoor lifestyle companies Yakima Products and Poler Stuff have teamed up for the limited-edition SkyRise rooftop tent. The Yakima X Poler SkyRise is a new take on…
Toyota to Carry Yakima Accessories in Dealerships Nationwide
PLANO, Texas (April 2, 2018) – Toyota owners have long relied on Yakima to carry their favorite outdoor gear. Thanks to a new partnership announced today, Toyota customers now can purchase Yakima’s vehicle racks, bike,…
Smartwool Opens Its First Canadian Store in Banff
Steamboat Springs, CO – March 26, 2018 – Smartwool, one of the outdoor industry’s strongest brands, opens its first Canadian retail location today in the iconic mountain town of Banff, Alberta. A first of its…
Light & Motion Deepens its Bike Line for Spring 2018 with New Lights for Adventure, Commuter, and Trail Cyclists
Marina, CA, March 22, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is enhancing its bike light line in 2018 with innovative lights for everyone from adventure cyclists to daily…
Vasque Celebrates the Fifth Season of the Thru-Hike Syndicate with 15 New Ambassadors
Red Wing, MN – March 15, 2018 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce its roster of ambassadors for the…
Osprey Presents “Beyond Trails: Atacama”
Cortez, CO – February 20, 2018 – Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear is pleased to announce the premiere of “Beyond Trails: Atacama” featuring Osprey…
Yakima Partners with QBP as Exclusive US Bike Distributor
Lake Oswego, Ore. – February 20, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has formed an exclusive partnership with Quality Bicycle Products (QBP), naming them as the brand’s…
Forsake Partners with Fellow Outdoor and Travel Brands to Give Away a 10-day Eco-Adventure to Sabah Borneo
Boston, MA – February 16, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is thrilled to partner with the Sabah Tourism Board and Sticky Rice…
OtterBox Shows Its Soft Side with New Coolers
FORT COLLINS, Colo. – January 25, 2018 – There’s no right way or wrong way to get outside. From beach to peaks, OtterBox enables every adventure. Now OtterBox, an outdoor staple since 1998, introduces the…
Osprey Introduces Arcane: The Perfect Carry Solution for Urban Adventurers
Cortez, CO – January 24, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, expands their urban/everyday offerings with the Arcane Series for Fall 2018. Timeless in…
LifeProof Returns as An Official Sponsor of X Games Aspen 2018
SAN DIEGO , CA, January 24, 2018 – Big air, ski superpipe and slopestyle all mean one thing – the most iconic winter sports event is here. From Jan. 25-28, LifeProof returns as an official sponsor…
Pacsafe® Celebrates 20th Anniversary by Introducing First Recycled Bags and Giving Away a Worldwide Trip
Seattle, WA – January 23, 2018 – For two decades Pacsafe has been at the forefront of innovating anti-theft carry solutions and helping people around the world enjoy life’s adventures knowing their gear is safe.…
Leatherman Tool Group Opens New On-Site Health Clinic for Employees
Portland, OR — Leatherman Tool Group has opened the CareHere Health & Wellness Center, a new on-site facility that will provide access to primary and preventive healthcare to Leatherman Tool Group employees and their dependents covered…
Sunski Introduces the all-new Treeline Infusing Everyday Wearability into the Timeless Glacier Goggle
San Francisco, CA – January 18, 2018 – Sunski, maker of stylish eyewear that combines affordability with luxury features, is excited to introduce a fresh take on the iconic glacier goggle with the all-new Treelines…
Vuarnet Introduces Nightlynx Engineered to Deliver Visual Sharpness in Low Light Conditions
New York, NY – January 18, 2018 – Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announces the introduction of their Nightlynx lenses. These new lenses deliver unmatched clarity…
Osprey Tops The Trek’s List of Favorite Packs Once Again
Cortez, CO – January 18, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, was named the favorite brand by Appalachian Trail long distance hikers surveyed by The Trek. This…
Osprey Rethinks the Travel Pack with Two-in-One Ozone Duplex
Cortez, CO – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces an innovative twist on travel packs with the gender-specific Ozone Duplex for Fall 2018. Delivering solidly…
Sport and Style Meet at the Summit with Vuarnet Ice
New York, NY – January 11, 2018 – Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today the launch of Ice, their latest collection. Drawing on 60 years…
Osprey Introduces All-New Mutant for the Dedicated Alpine Climber
Cortez, CO – January 11, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces the all-new Mutant delivering a streamlined alpine-focused series of packs for the…
REI announces 2018 REI Outessa retreat dates and locations
SEATTLE – REI, the nation’s largest consumer co-op and leader of outdoor experiences that inspire a life outside, announces the expansion of the 2018 REI Outessa series – outdoor events designed to grow and strengthen…
Smartwool Pairs Up with JAM Collective
Steamboat Springs, CO and San Francisco – December 20, 2017 – Smartwool, one of the outdoor industry’s strongest brands, has named JAM Collective as its public relations agency of record. JAM Collective is a versatile…
Quiksilver and Pacsafe Partner to Create Capsule Collection
Huntington Beach, CA and Seattle, WA – December 20, 2017 – Quiksilver, adventure sports performance apparel brand, and Pacsafe, travel-security innovator, have teamed up to create two unique bags for Spring/Summer 2018 featuring boardrider specific…
Yakima Promotes Joel Grabenstein to Senior Director of Marketing
Lake Oswego, OR – December 12, 2017 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the promotion of Joel Grabenstein to Senior Director of Marketing. Grabenstein, who has…
Captive Spirits Distilling, Makers of Big Gin, Hires JAM Collective
Seattle and San Francisco – November 30, 2017 – Captive Spirits Distilling has named JAM Collective as its public relations agency of record. JAM Collective is a versatile and accomplished boutique agency specializing in public…
Mountain Hardwear’s Atherm Jacket is Recognized by Polartec with an Apex Award for Design and Innovation
Richmond, Calif. – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce its Fall 2017 Atherm Jacket has been recognized with an Apex Award from Polartec. The annual…
Mountain Hardwear Embraces New Heroes with the Launch of the Impact Initiative
Richmond, Calif., Oct. 16, 2017 – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce the launch of the Impact Initiative, a program featuring environmentalists, thought leaders, humanitarians…
Vasque Commits to Partnership with Colorado-Based San Juan Mountain Guides
Red Wing, MN – Oct. 5, 2017 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce a partnership with Colorado-based San Juan…
Light & Motion Gets Smart with the New Vibe Series, a Revolutionary Approach to Bike Lights
Marina, CA, August 22, 2017 – Light & Motion, the premier US manufacturer of performance bike lights, has announced the launch of the new Vibe series, a completely new lighting concept built around delivering effortless…
Osprey Packs Partners with Continental Divide Trail Coalition to Support Volunteer Programs in Yellowstone National Park, Grand Lake, Colorado and Northern New Mexico
Cortez, CO – Osprey Packs a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is pleased to announce their support of the Continental Divide Trail Coalition (CDTC) leading up to the…
Otter Products to Open Retail Store
FORT COLLINS, Colo. – OtterBox is more than just a phone case. The brand is about a feeling of confidence, connection and community. To that end, Otter Products, the company behind OtterBox, will soon open…
OtterBox Expands Venture Cooler Modularity at Outdoor Retailer
FORT COLLINS, Colo. – The outdoors are for everyone and are everywhere. OtterBox is here to enable everyone to get outside and do what they do best with as little fuss as possible. At ORSM…
Leatherman Expands Wearable Multi-Tool Series with TREAD Tempo Watch
Portland, OR — July 26, 2017 — It’s high time for this product introduction from Leatherman. This fall, Leatherman Tool Group, Inc. will debut the long-awaited TREAD™ Tempo, a watch-meets-multi-tool to have on hand for…
Vasque Debuts Updates to Its Award-Winning Trail Running Line for Spring 2018
Red Wing, MN – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to debut its Spring 2018 line of updated trail running shoes at Outdoor…
Mountain Hardwear Emphasizes Equipment in 2018 Launching New Tents and Sleeping Bags
Richmond, Calif. – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to launch groundbreaking new tents and sleeping bags that enable users to push as far, as high, and…
Yakima Introduces Gear Solutions Across Hot Outdoor Recreation Markets for Fall 2017/Spring 2018
Lake Oswego, OR – Yakima Racks, the leader in vehicle racks and cargo management solutions, is further meeting the needs of the growing adventure sports markets, including kayak fishing, overlanding and roof top camping, with…
Live for Adventure with New Styles from Pacsafe®
Seattle, WA – July 20, 2017 – Pacsafe® is introducing four new lightweight styles to their Venturesafe™ X Collection created for those who carry the spirit of adventure in their hearts. The latest designs showcase…
Osprey Introduces Aether Pro and Ariel Pro for Spring 2018
Cortez, CO – July 19, 2017 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, addresses the needs of expert outdoor enthusiasts with the all-new Aether Pro (men’s)…
Make a Splash with the Pacsafe® Dry Series
Seattle, WA – July 19, 2017 – From island hopping adventures to camping by mighty rivers to soaking up the sun on the beach, the new Pacsafe® Dry Collection protects belongings from getting wet or…
Osprey Launches Superultralight Levity and Lumina for Spring 2018
Cortez, CO – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces the superultralight Levity (men’s) and Lumina (women’s) for Spring 2018. Levity and Lumina deliver unmatched comfort,…
Pacsafe’s Travelsafe Portable Safe Helps Travelers Pack Electronics Safely
Seattle, WA – Recently, international travelers entering the U.S. on flights originating from airports in three countries in the Middle East and Africa have been required to pack their large electronic devices in their checked…
Osprey Packs Welcomes Scott Maslen As Senior Country Director, Vietnam
Cortez, CO – June 5, 2017 – Osprey Packs, the global leader in exceptional, high-performing, innovative packs for outdoor, cycling, travel and urban adventures, announced today the hiring of Scott Maslen as Senior Country Director,…
BioLite Expands NanoGrid Modular Lighting System
Brooklyn, NY, May 12, 2017 – BioLite, an innovator in off-grid energy technologies, wants to change the way outdoor adventurers light up the night. Debuting this spring are three additions to its modular NanoGrid Lighting…
Osprey Aether AG™ 70 Wins Outside Magazine Gear of the Year
Cortez, CO – May 10, 2017 – Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce that the Aether AG™70 was named Gear of…
Unrule the Outdoors with New OtterBox Venture Coolers
FORT COLLINS, Colo. – May 9, 2017 – The outdoors are not a club with velvet rope and insider access. The outdoors belong to everyone, and OtterBox enables people to get out and do it…
