Press Release Archives

If your content marketing efforts seem to be falling flat, they might just need better SEO. “A lot of brands produce great content, then get frustrated when it doesn’t drive higher traffic to their website…

Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the elements and serious competition at…

Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located close to Mountain Hardwear’s flagship headquarters in Richmond,…

(Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to…

SAN DIEGO, CA – January 14, 2020 – CAF, a world leader in helping individuals with physical challenges pursue sports and physical fitness, officially launched its all new High School Adaptive Sports Program, presented by…

Atlanta, Georgia, January 14, 2020   SlayRx , a new innovator on the sports nutrition scene has added SparkPlug, a slow-release caffeine and electrolyte blend to its already robust line-up. The fun part? It’s mixed with…

iTAB is delighted to announce a new partnership with international cross-country ski competition, Gatineau Loppet– to offer skiers the chance to personalise their finisher medals with their name and finish time. Close to 2,500 skiers, of all…

The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has been…

Create your content marketing roadmap at Peak Content Summit Need a little help figuring out your content marketing strategy? You’re not alone, according to Peak Content Summit host Tyler Benedict. That’s why they’re kicking off…

LOS ANGELES – Barebells Functional Foods™  – the leading high-in-protein, no added sugar* protein bar brand – announced today that four flavors will launch in the United States. Currently present in over 35 markets worldwide,…

BALTIMORE, Md. – Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based footwear…

“Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in…

Sparta, NC – January 7, 2020 –  The Get Outside Mountain Relay is proud to announce that registration has opened for its fourth annual race, to be held June 5-6, 2020 among the beautiful Blue…

Boulder, CO (January 7, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today announced the addition of Tim Ams as Director of Sales to their expanding team. Ams will join…

LOS ANGELES (January 7, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today that it signed Cassandra (Cass) Martin as a brand ambassador to promote its…

Cincinnati, OH, January 6, 2020 — INFINIT Nutrition, a sports nutrition company that revolutionized the industry with its patented lineup of custom-blended nutrition solutions, has unveiled a brand new Custom Protein Recovery online platform and…

See LEOMO’s TYPE-S at the 2020 Consumer Electronics Show, Booth IW-9/Aria West LAS VEGAS (Jan. 6, 2020) — LEOMO, Inc., a leading international technology and sports innovation brand, proudly releases its revolutionary TYPE-S sports performance…

San Francisco, CA, December 17, 2019 – Today, Unboxed is launching FueledBy.co, a first-of-its-kind direct retail experience. FueledBy understands that all athletes are different, and if they want to perform at the highest levels they…

SANTA MONICA, Calif., Dec. 16, 2019 – Addaday, Inc. announced today it has been selected as the Official Recovery Tool Partner of USA Climbing, the United States National Governing Body for the sport of Competition…

(Williston, VT) Dec 13, 2019 – Mammut Sports Group AG, which has been a part of Swiss holding company Conzzeta AG since 1982, recently announced that Conzzeta would be pivoting its focus to one specific brand…

(Williston, VT) Dec 11, 2019 — Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to announce that two of its FW20 products have been selected as contenders in the 2020 Outdoor Retailer…

Salt Lake City, UT (December 11, 2019) Ragnar Relay with the support of Heritage Law Group announced its newest trail running event in 2020 to be held at the famed Lock 4 Park in Gallatin,…

Global sport goods company DECATHLON has defined 1.5°C science-based emissions reduction targets and commits to be aligned with a net-zero future, responding to what the latest climate science indicates is needed to limit the worst…

LOS ANGELES (December 9, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – signed multiple leading athlete brand ambassadors to promote its premium products in the fitness community.…

OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – announced today the addition of 22 new styles to its already robust product lineup for a 2020 Spring and Summer…

NEWPORT BEACH, CA – December 4, 2019 – PEAR Sports, creators of the PEAR Health & Fitness Platform that delivers smarter digital coaching technology, today announced it has partnered with Myodetox to develop a custom…

The Run Rabbit Run courses are very much like life, in that there are many little, and not so little, ups and downs in between the obvious highs and lows. RRR holds a 50 miler…

December 3, 2019 – Seattle, WA – A jovial round of high-fives was shared by all at the Nuun Hydration office on November 4th when CEO Kevin Rutherford announced the third consecutive inclusion of Nuun…

SANTA MONICA, Calif., Dec. 3, 2019 – Addaday Intelligent Technologies (AIT), announced today its partnership with the Western States® as the Official Recovery Partner of the iconic 100-mile trail race, one of the oldest and…

Stamford, CT, Release: December 3, 2019. deboer wetsuits is proud to have GB Personaltraining as a retail partner in Germany.  Gerhard Budy and GB Personaltraining have 20 years of experience in triathlon, and produce both…

DENVER, COLORADO – December 3, 2019 – Altra is thrilled to welcome Chuck Ponthier as Senior Director of Sales. Ponthier will lead all North American sales strategy from overseeing key accounts and P&L sheets to…

SAN DIEGO, CA – December 2, 2019 – Challenged Athletes Foundation (CAF), a world leader in supporting people with physical challenges get access to sports and fitness, has announced today a Giving Tuesday campaign where…

2 December 2019 – Ottawa, Canada: Ottawa will make its return to the Super League Qualifiers calendar on 4-5 July after an outstanding debut in 2019, which saw Super League athletes seize the rare opportunity to…

LOS ANGELES (November 26, 2019) – Perfect Hydration – one of the cleanest forms of purified alkaline electrolyte water – announced today that it will be the official water sponsor for Intersect Festival, presented by Amazon Web Services…

Olympic Valley, Calif. – Arcade Belts, the functional, lightweight and durable belt brand, announced today three outside sales force members will join the team to build out multiple retail territories in the United States and…

Park City, UTAH (September 26, 2019) — Today, Backcountry, the country’s leading specialty outdoor retailer, announced the upcoming launch of its Winter Pursuit Collection, live on Backcountry.com September 30th. Featuring industry-leading GORE-TEX technologies, the collection…

Austin, TX November 26, 2019 – woom, with its ingeniously designed, ergonomically adapted, superlight children’s bikes, has become one of the best-loved bicycle brands in the United States and Europe over the past six years.…

OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – is reinstating their White Friday initiative for the sixth consecutive year. For every purchase made between Black Friday and Cyber…

Newport Beach, CA – November 13, 2019 – PEAR Sports, a SaaS and digital mobile solutions company that creates proprietary digital coaching and wellness solutions, today announced it has launched its new enterprise software platform. The PEAR…

Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in…

LEADVILLE, Colo., Nov. 13, 2019 — Two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL p/b Canyon, today announced the ultimate challenge of 2020: the LeadBoat Challenge, racing the Leadville Trail 100…

November 13, 2019 – Seattle, WA – Today Nuun is proud to announce the launch of Nuun Immunity across Canada. Introduced in the American market in April 2018, Nuun Immunity is one of the latest innovations…

Denver, CO (November 12, 2019) – The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and…

Tustin, CA, November 12, 2019 – COROS Wearables Inc., makers of endurance sports wearables, announced today their first Smart Running Accessory with the addition of the COROS Performance Optimization Device (POD). According to COROS, the POD…

Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection. Available for purchase beginning today on injinji.com, the new,…

STEAMBOAT SPRINGS, Colo. (Nov. 5, 2019) –SBT GRVL, a world-class gravel bike experience set in the picturesque ranching town of Steamboat Springs, Colo., will open registration Dec. 3 for its second-year event. SBT GRVL welcomed 1,500…

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 edition of the industry-leading Conference will be held at Fayetteville, Arkansas, October 21 – 24. The 2019…

Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce…

AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world,…

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three…

LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United…

BOULDER, Colorado, October 28 2019 – Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000…

BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with…

EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East…

(Folsom, CA) – The Rio Del Lago 100 Mile Endurance Run (www.rio100mile.com) presented by NorCalUltras is returning to Folsom for its 19th year on Saturday, November 2, 2019. The iconic race starts at Beal’s Point, a Folsom…

NEPAL (October 22, 2019) – The second season of the Golden Trail World Series (GTWS) will culminate with the Grand Final this Saturday, October 26 at the Annapurna Trail Marathon in Nepal, where the crowning ceremony…

Houston, Texas – Trail Racing Over Texas, organizer of the Brazos Bend 100 Trail Race, announces today that the signature event has sold out every distance. Brazos Bend 100 is the largest ultramarathon event in Texas and…

MALIBU, Calif. (October 21, 2019)— Toker Engineering LLC, the maker of SaltStick® Electrolytes, announced today the launch of Elixalyte™, the first concentrated electrolyte add-in with all four major electrolytes: sodium, potassium, calcium and magnesium. Elixalyte™…

Oct. 21, 2019 (SAN FRANCISCO) On Saturday, October 19, 2019, bluewater explorer, Randall Reeves, navigated his 45-foot aluminum sloop, Mōli, under the Golden Gate Bridge and into the record books, becoming the first person to…

Estes Park, CO – The 7th annual US Trail Running Conference was held October 9-12, at the historic Stanley Hotel in Estes Park, Colorado, and provided three and a half days of presentations, networking, vendor displays, morning…

Santa Barbara, California – When Michael McKnight set out to complete the Triple Crown of 200s this year, he simply wanted to complete the Bigfoot 200, Tahoe 200 and Moab 240 in a faster combined time than his record…

San Francisco, Calif. (Oct. 15, 2019)– Red Bull Heavy Water, a highlight on the pro Standup Paddleboard circuit, today announced a 5-day green light for the competition weather window, as forecasting indicates that Friday October 18…

SAN LUIS OBISPO, Calif. – (October 14th, 2019) – Participants of the SLO Ultra Trail Races and SLO County Ultra Games, presented by CoastHills Business Services and hosted by Visit Arroyo Grande, can look forward…

October 9th, 2019 – Santa Barbara, California – After the inception of the Western States 100 Endurance Run in 1974, 100-mile races began to emerge around the country. By 1991, after the formation of the Arkansas Traveller…

SEATTLE October 8, 2019 – The functional hydration company Nuun is now offering their new Nuun Endurance formula for purchase in Canada. As the best-selling sports drink supplement brand in sport specialty and natural food retailers in…

Sunriver, OR – This is the premier destination event for athletes and families in the Northwest! Each year in late June nearly 20,000 people including athletes, volunteers, spectators and vendors from all over the country and…

(Williston, VT) Oct. 3, 2019 — Mammut, the leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, has added three key team members to its…

ANNAPOLIS, MD– Legendary Sports Group has partnered with Granite City Brewery and Cadillac Ranch as the official beer and restaurant partners of the inaugural Alumni Challenge race at National Harbor. Granite City Brewery will be serving up delicious craft beers in…

Asheville, NC – October 1, 2019 – Outdoor craft manufacturer Diamond Brand Gear is excited to expand their branch into the overlanding market at the 2020 Overland Expo East. At the event, the brand will have a booth…

SILVERTON, Color. (September 26, 2019) – The Hardrock Hundred Mile Endurance Run is proud to announce a three-year partnership with Suunto, a global leader in sports precision instruments. With the announcement, Suunto becomes a Diamond Level Partner…

Milford, CT – September 26, 2019 –Boost Oxygen is set to appear on an upcoming episode of ABC’s ‘Shark Tank’ during its’ 11th season on the network. On October 6, 2019, Boost Oxygen CEO/Co-Founder, Rob Neuner,…

GÖTEBORG, SE, September 25 – Caffeine is widely used by athletes during races and prolonged sessions. Science have shown that it increases alertness and reduce the perceived effort – properties that can aid athletes in…

[MOAB, UTAH, 25-September-2019] – Pioneers in the world of Mountain Bike Stage Racing, TransRockies Race Series has opened registration for the 2020 Moab Rocks. This 3-day mountain bike stage race in the off-road riding mecca…

Emeryville, Calif — Title Nine, one of the largest, and the original, woman-owned independent specialty retailer in North America, held its second annual Movers and Makers Pitchfest this past weekend. Pitchfest is designed to support, promote…

Estes Park, CO – Join some of America’s best trail and mountain runners at the seventh annual US Trail Running Conference, October 9-12, 2019, in the Concert Hall at the historic Stanley Hotel, Estes Park,…

Breckenridge, CO, Sept. 18, 2019 — Rocky Mountain Underground (RMU), the outdoors company known for its core approach to ski and gear design and manufacturing, has secured a location and is opening a unique retail…

CABLE, Wisc. – Earlier today, the small town of Cable, Wisconsin hosted more than 3,000 cyclists and hundreds of volunteers and spectators – more than triple its own population – to celebrate all things bicycling, the…

PETALUMA, Calif. (Sept. 12, 2019)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Mike Valvano as the brand’s new director of soft goods and sport. Mike will oversee product management and overall business strategy…

(Emeryville, CA) September 11, 2019 – A group of Northern California businesses – Clif Bar & Company, Decathlon and IKEA Emeryville, in collaboration with Emeryville Council member John Bauters and Save The Bay, are teaming up…

(JACKSON HOLE, WY) Sept. 10, 2019 – Momentous, a premium sports nutrition company, announces the release of a new product that helps people fall and stay asleep more easily, reduce waking frequency and duration, and…

KETCHUM, IDAHO (September 9, 2019) – Seven-time world champion, professional cyclist, Mountain Bike Hall of Fame Inductee and globally celebrated endurance athlete Rebecca Rusch welcomed a record-breaking sold-out field of 1,200 riders to her hometown…

Salt Lake City, UT. Sept. 3, 2019 – Cotopaxi, the first venture capital-backed Benefit Corporation and Certified B Corp, and a leader in corporate responsibility, has joined 32 other B Corps from diverse industries to send…

Park City, UTAH (Sept. 3, 2019) – Today, Backcountry, the country’s leading specialty outdoor retailer, announced a new partnership with the Park City-based National Ability Center (NAC), one of the largest organizations of its kind…

Honolulu, HI (August 26, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, showcased Hawaiian community and culture to…

LOS ANGELES, CA (June 26, 2019) —Ignite International, Ltd. has announced the launch of a new line of CBD products, this time focusing on topical formulas that can be applied directly to the skin for…

San Francisco, Calif., Aug. 22, 2019— The Outbound’s Pursuit Series adventure camps offer an inclusive, immersive, and adventurous approach to learning outdoor skills and activities. Thanks to partnerships with brands and organizations who share the…

Olympic Valley, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – introduces the lighter and stronger adventure belt this holiday season, available in ten styles with multiple color variations. “The Arcade…

Santa Barbara, California – The Grand Slam of Ultrarunning, which requires participants to complete four of the country’s oldest 100-mile races in one summer, was founded in 1986. Given the growth of ultrarunning since then,…

Seattle, WA August 7, 2019– Nuun, the best-selling sports drink supplement brand in sport specialty and natural foods retailers in North America and the most-served sports hydration product on-course in Canada, is now offering their…

Leading sun protection brand, KINeSYS Performance Sunscreen, is excited to announce their inaugural KINeSYS Champions Ambassador Program for 2019. The program includes over 20 ambassadors from across the globe, from all walks of life, and…

PETALUMA, Calif. – CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s…

(Scotts Valley, CA) Blackburn Design, the cycling industry leader in bike accessories, today announced the launch of the new Luminate 360™ Light Set. This set includes a Dayblazer™ 400 front light, a Dayblazer™ 65 rear…

The pioneer of hydration systems, Bryce Thatcher, spent unprecedented amounts of time working through every detail of the UltrAspire Alpha 4.0 race vest in effort to create a new standard of comfort, practicality, and convenience.…

LEADVILLE, Colo. — More than 300 mountain bike enthusiasts took to the Colorado Rockies for the three-day Stages Cycling Leadville Stage Race, owned and produced by Life Time, on July 26-28. John Gaston of Aspen,…

Austin, TX – Cadence Sports and H20 Operations have announced brand new markets for WaterMonster, the event hydration product that provides events around North America a hassle free and environmentally responsible hydration solution. The new…

PARK CITY, Utah — July 31, 2019— Jaybird, the leader in sport headphones for runners and adventurers, announced today Jaybird VISTA™TotallyWireless SportHeadphones, its lightest, most streamlined and powerful earbud to date, designed for the demanding…

Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordic skiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot…

Long-distance swimmer Ben Lecomte is experiencing the beauty of the natural world and the true cost of plastic pollution in our oceans. After 40 days of swimming up to 8 hours per day, and pushing…

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsorship agreement with Run Strong by Fox River for the 2019 event. The Conference will feature a new…

Honolulu, HI (July 24, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, will return to the famed shores…

Asheville, NC (July 22, 2019) – The Outdoor Economy Conference will return to Western North Carolina (WNC) for a second year on Thursday, Oct. 10, 2019. After selling out in its inaugural year, the conference has…