No products in the cart.
All Posts by Outdoor Sportswire Releases MM.
Amazon and YETI File Joint Lawsuit Against Counterfeiters
Amazon and YETI Coolers, LLC. jointly filed a lawsuit against two US-based individuals, Michael White and Karen White of San Diego, California, for counterfeiting YETI’s products. The defendants attempted to offer the infringing products in…
This sustainable packaging solution could cut your company’s shipping waste by 96 percent
The reusable packaging service RePack helps companies reduce their carbon footprint while building brand affinity. RePack is the brainchild of Juha Mäkelä in Finland in 2011 in order to alleviate the waste generated by online…
11 Minutes of Exercise a Day May Help Counter the Effects of Sitting
Walking for at least 11 minutes a day could lessen the undesirable health consequences of sitting for hours and hours, according to a new study of the ways in which both inactivity and exercise influence…
RV Shipments Projected to Eclipse 500,000 Units in 2021
Wholesale RV shipments are forecasted to gain nearly 20% to 502,582 units in 2021 after totaling 423,628 units in 2020. The new projection sees total shipments ranging between 490,300 and 515,400 units with the most…
Parkour group urges IOC to reject its sport for 2024 Paris Olympics
Organizers of the sport of parkour urged the International Olympic Committee to reject adding the obstacle-course-style street-running event to the 2024 Paris Olympics because of a dispute with the governing body of gymnastics. The Parkour…
Surfline, Surfing’s Biggest Media Platform, Drops Into Massive Pile of Cash
A deep-pocketed venture capital firm, The Chernin Group, just plunked $30 million into Surfline, a media company that focuses on surfing coverage and live wave and weather forecasts for surfers. The money will be used…
Tokyo 2020 delay set to cost organisers US$1.9bn
Organisers of the rescheduled Tokyo 2020 Olympic and Paralympic Games are estimating that the event’s postponement will cost 200 billion yen (US$1.9 billion). Additional costs include expenses related to securing Games venues, equipment rental and…
‘The RVers’ Television Show Starts Filming Season Three
“The RVers,” the popular 2-year-old Discovery Channel and PBS television series, is about to begin filming its third season. With the nation-wide interest in RV camping booming, the program is drawing an audience in the…
Tokyo Olympic organizers plan to host 18 test events
The postponed Tokyo Olympics local organizers announced a series of 18 test events, including swimming, gymnastics, diving and volleyball. The announcement is the latest in a campaign to convince a global audience, sponsors and the…
Sprinter vs. teardrop trailer: what’s best for camping?
Outside explored the pros and cons of two relatively affordable options in areas such as – gas mileage, storage space, off-road performance, driving experience, kitchen set-up, sleeping comfort and cost.
How the Pandemic Has Changed Backcountry Safety
A study from the Colorado Avalanche Information Center indicated something counterintuitive: experience doesn’t always correspond with safety. The new study suggests that when it comes to slides, the newbies won’t be the only problem this…
WHO announces new physical activity guidelines
The World Health Organization announced their physical activity guidelines, taking aim at the inactivity caused by the global pandemic. WHO is recommending up to 300 minutes of activity a week in adults and 60 minutes…
Yellowstone, Grand Teton National Parks see record visitors in October
Yellowstone, Grand Teton National Parks see record visitors in October. Yellowstone hosted more than 360,000 paying guests, up 110% from the same month in 2019. Its previous October record for tourists was in 2015, when…
Biden taps John Kerry for presidential climate envoy
John Kerry’s first big task as climate czar will be helping the U.S. rejoin the Paris Climate Agreement, which Kerry himself helped architect. Another important task is rolling back dozens of anti-environmental regulations enacted by…
Dick’s SG To Test New Outdoor Concept
Dick’s Sporting Goods confirmed it will be testing a new outdoors-themed concept, called Public Lands, with two locations set to open in former Field & Stream stores in 2021. The company plans to test the…
Camping World Holdings to acquire Paul Sherry RV in the Greater Dayton, Ohio Market
The acquisition of Paul Sherry RV brings the count of the Company’s retail SuperCenters in the state of Ohio to a total of four. From new strategic acquisitions, new store development and facility upgrades, the…
Dick’s Earnings and Sales Blast Past Forecasts, Names New CEO
Dick’s Sporting Goods announced that its board of directors unanimously elected president Lauren Hobart to the post of CEO, effective Feb. 1. Dick’s also posted stronger-than-anticipated quarter: For the three months ended Oct. 31, it…
Athleta’s Q3 Sales Jump 35 Percent
Net sales were flat year-over-year at $4.0 billion, above Wall Street’s consensus estimate of $3.80 billion. The performance reflected a 61% increase in online sales, offset by a 20% decline in store sales. Notably, 40%…
RV Industry Asks for Essential Status Ahead of Potential Lockdown
The RV Industry Association has urged all fifty US governors as well as the federal Cybersecurity and Infrastructure Security Agency to consider the RV industry as essential. The move comes when COVID cases are again…
RV Retailer Expands into Utah with Acquisition of Sierra RV
RV Retailer LLC announced its acquisition of Sierra RV based in the Salt Lake City market. Sierra RV will be RV Retailer’s first location in the state of Utah and the company’s 10th state of…
Into Not So Thin Air—How Global Warming Is Altering Oxygen Levels on Everest
A new study at iScience shows how oxygen levels change at Everest’s highest elevation depending on air pressure, and with warmer summers the air pressure will be higher, meaning more oxygen should be available near…
New Board of Directors Named for USABA
(COLORADO SPRINGS, Colo.) – The United States Association of Blind Athletes (USABA) is pleased to announce its new board of directors, which includes seven new appointees and three returning board members. Prodigy Search, a national…
The Backcountry trademark fiasco, one year later
One year after The Colorado Sun broke a huge story that became one of the year’s biggest scandals in the outdoor industry, SNEWS followed up with some of the affected companies to see if the…
How COVID-19 Could Actually Be Good for Skiing
Resort executives are warning customers that skiing will be different this season, with the coronavirus pandemic and ensuing restrictions reminding skiers of that. Outside
Camping World To Acquire All RV Needs
Camping World Holdings Inc. announced an agreement to acquire All RV Needs in Medford, OR. All RV Needs will be rebranded as Gander RV and offer a wide range of new and used RV’s from…
Want To Buy A Winnebago? There’s A Two-Year Waiting List As RV Sales Continue To Skyrocket
Winnebago, the most recognizable name in RVs, has a two-year waiting list. Their stock jumped a whopping 2.9%, closing at $51.45. Private-equity firm KKR is investing more than $100 million in a peer-to-peer rental platform…
Backing up a trailer is really hard, but this $100,000 SUV offers a new solution
A $100,000 Lincoln Navigator Black Label features Pro Trailer Backup Assist – technology to back trailers in the intended direction. And for experienced trailer backers who are used to doing it manually, there may not…
Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021
DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most…
Sea to Summit Welcomes Sally McCoy to the Global Leadership Team
Perth, Australia (November 17, 2020) — Sea to Summit, the adventure equipment manufacturer headquartered in Western Australia, is thrilled to welcome Sally McCoy, a seasoned outdoor industry executive, to the company’s global leadership team. McCoy…
icebreaker to plant a tree for every holiday purchase
DENVER, CO. (November 17, 2020)— Icebreaker, the New Zealand-based apparel brand and leader in sustainable clothing, is giving back to nature this holiday season by planting one tree for every purchase made through icebreaker.com in…
Yellowstone Nat. Park Sees Record-Breaking October
The USA’s first National Park, Yellowstone National Park, has announced record-breaking visitation for the month of October, despite the ongoing pandemic. The park says that they hosted 360,034 recreation visits in October, up 110% from…
Five-Acre, 96-Site Calif. RV Resort Sells for $28.5M
A joint venture between Tarzana-based real estate firm Gelt Inc. and Skya Ventures Inc. has sold Marina Dunes RV Resort near Monterey, Calif., for $28.5 million, according to the San Fernando Valley Business Journal. The…
Mountain Hardwear Bolsters European Presence With New Distribution Partners
Richmond, Calif. (November 17, 2020) – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce the expansion of their international distribution to include four new distribution…
Cotopaxi and MiiR Create Sustainable New Partnership And Drinkware Collection
(Salt Lake City, UT.) Nov 16, 2020 – Outdoor brands Cotopaxi and MiiR have created a powerful partnership to not only tackle the single use plastics crisis, but also to reinvent corporate expectations of “collaboration…
Camping World Continues Expansion of RV Dealer Network with Planned Acquisitions of Noble RV in Minnesota and Outlet Recreation in North Dakota
Camping World Holdings, Inc. yesterday announced an agreement to acquire the Outlet Recreation dealership based in the Fargo market. This acquisition marks the Company’s first location in North Dakota. This comes on the heels of…
Bikerumor founder launches Content Marketing Newsletter for Outdoor Brands
Key Points: Bikerumor founder launches weekly content marketing newsletter Informed by 20+ years experience in marketing, publishing & product development Cycling & outdoor industry specific concepts Real world examples and big ideas brands can use…
Neiman Marcus is selling a $255,000 RV in its extravagant 2020 Fantasy Gifts list as RV sales continue to boom
Neiman Marcus has teamed up with Bowlus Road Chief as it unveils the Bowlus Endless Highways Bespoke Performance Edition travel trailer. The home on wheels gives their customers the opportunity to work with Bowlus Road…
Snowbasin to Open for 80th Winter Season
With the recent foot of fresh snow, Snowbasin, one of the longest operating resorts in the United States, is looking forward to celebrating its 80th season with a target opening in late November/early December, pending snowfall…
The 2020 Outsiders of the Year
Typically, the annual Outsiders of the Year package highlights only people, but because 2020 was unusual, Outside took a different approach to its latest edition of the list. Items, trends, plus two very good dogs…
Report confirms outdoor recreation is crucial to national and state economies
The U.S. Bureau of Economic Analysis released its annual report that lays out the importance of the outdoor recreation economy in hard data. Find out about the results on SNEWS.
Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing Partner to Bring Winter Sport Development to the Next Level for Athletes with Physical Disabilities
BOISE, Idaho – (November 10, 2020) – Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing (USPN) today announced a partnership to develop adaptive athletes from their first-time experience to the top levels of Nordic…
New Rooftop Tent’s Smaller Footprint Maximizes Rack Real Estate
Most rooftop tents eat up all your car’s roof rack, making gear-hauling tricky. The new Thule Tepui Foothill addresses this problem with a unique, smaller footprint design. Read more on GearJunkie.
Meet the Woman Teaching the Psychology of Survival
Wilderness pros are trained to deal with physical injuries, but what about the psychological trauma that can result while on an expedition, from fear and stress, or from watching someone die in a fall, an…
RV ‘Vloggers’ Fined, Threatened with Arrest for Taking Video
RVTravel.com reported that a couple of popular YouTubers and travel bloggers – Kara and Nate – had a rough surprise when they were contacted recently by the National Park Service about filming in parks without…
Somewear Labs’ Athlete Christin Douglas Records Fastest Known Time for Grand Canyon R2R2R-alt.
Grand Canyon, AZ — Somewear Labs’ ambassador athlete, Christin Douglas, joined colleagues Lexi Miller and Suzanne “Sunny” Stroeer to become the first females to finish the Grand Canyon Rim to Rim to Rim-alt route (R2R2R-alt).…
Pocket Outdoor Media Acquires Paleo Magazine Assets
Boulder, Colorado, USA — November 9, 2020 — Pocket Outdoor Media (POM), the world’s leading creator of active lifestyle content, today announced the asset acquisition of Paleo Magazine and all of the digital assets that…
XTERRA unveils 2021 World Tour Schedule on Aloha Friday LIVE
November 6, 2020 (Honolulu, HI) – XTERRA will announce its 2021 XTERRA World Tour schedule and celebrate Maui on what would have been the XTERRA World Championship weekend with an “Aloha Friday” LIVE show on…
Wolverine Eyes Market Share Gains At Saucony And Merrell Amid Pandemic
In the third quarter ended Sept. 26, revenues declined 14.1% to $493.1 million due to the pandemic’s ongoing impact. On a constant-currency basis, revenue was down 14.6%. Net earnings fell 55.3% to $21.7 million. Reported…
Yeti Q3 Sales Jump 29%
YETI Holdings, Inc. announced its financial results for the third quarter ended September 26, 2020. Net sales increased 29% to $294.6 million, compared to $229.1 million during the same period last year. Gross profit increased…
Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid
United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the…
Nike Adds a New Outdoor Adventure-Ready Shoe to Its Famed ACG Line
Arriving mid month is the Nike ACG Mountain Fly Gore-Tex, a bold look defined by its high-cut Gore-Tex fabric upper, waterproof material and bootie design. The ACG Mountain Fly Gore-Tex borrows elements from the Nike…
Fitbit’s Q3 Revenues Expand 5 Percent
Fitbit Inc., which reached an agreement to be acquired by Google, reduced its loss in the third quarter as sales grew 4.8%. Revenue reached $363.9 million against $347.2 million a year ago. The net loss…
Lazydays Reports Q3 Revenue Jumps 36%; RV Sales Up 40%
Tampa, Fla.-based Lazydays Holdings Inc. announced financial results for the third quarter ended Sept. 30. Revenues for the third quarter of 2020 were $215.7 million; up $57.3 million, or 36.2%, versus 2019. Gross profit for…
YETI Recalls Nearly a Quarter-Million Travel Mugs, Lids
YETI, in conjunction with the Consumer Product Safety Commission, has issued a voluntary recall of its Rambler 20-ounce Travel Mug with Stronghold Lid. The Stronghold Lid uses the brand’s MagSlider, which, according to the recall,…
Watch These Kayakers Accidentally End Up In a Humpback Whale’s Mouth
When a group of kayakers went whale watching off Avila Beach in San Luis Obispo, California, they probably didn’t expect to nearly become real-life Jonahs. But that’s what happened, and the whole thing was caught…
The 50 Best Places to Work in 2020
Work life got turned upside down this year, and many people are just thankful they have any job at all. But some companies have gone above and beyond to not just survive, but thrive. Outside…
Ski Area Execs Optimistic Heading to Winter 20/21
If the summer is any indication of demand for outdoor recreation, ski areas will be very busy this upcoming season. This is the general consensus of ski area executives who participated in an Oct. 22,…
Mountain Hardwear Launches Viv Kit; Innovative Design Collaboration with Ski Mountaineer Vivian Bruchez
Richmond, Calif. (November 3, 2020) – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has launched the Viv™ Kit, a full-featured ski-mountaineer kit, designed in collaboration with steep skier,…
Barebells Expands Line of Bestselling Protein Bars with Hazelnut & Nougat
LOS ANGELES (November 3, 2020) – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – has expanded their line of bestselling protein bars to welcome Hazelnut & Nougat, the brand’s sixth flavor…
The Big Gear Show unveils plans for summer 2021
BGS lays out its vision for the summer 2021 event, which includes some significant changes but still has the original goal in tact: be the place where hardgoods-centric retailers can see products, try products, and…
Mont. Park Closed, Not Properly Licensed for a Decade
The business that operates the campground and soaking pools near Hot Springs, Mont., where a woman was found dead on Oct. 20, was ordered to close by the Lake County Environmental Health Department and has…
REI Reports Increased Demand for Winter Gear
The pandemic has driven robust sales in outdoor equipment categories, and snow companies are hoping the trends continue for the winter. Sales of cross country skis and snowshoes are running three to four times above…
Garmin (GRMN) Q3 Earnings and Sales Beat Estimates, Up Y/Y
GRMN has reported third-quarter 2020 pro-forma earnings of $1.58 per share, beating the Zacks Consensus Estimate by 56.4%. Moreover, the bottom line improved 24.4% on a year-over-year basis and 73.6% sequentially. Net sales were $1.11…
Electrolit Donates Nearly One Million Dollars in Hydration Beverages to Support COVID-19 Frontlines
CERRITOS, Calif. (October 28, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has donated over $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout…
Camping goes mainstream: Glamping and RVs help make outdoor overnights effortless
Glamping has come into the spotlight, with luxurious sites set up in beautiful places from Joshua Tree National Park to Yellowstone, Zion and beyond. It’s a budding industry that’s suddenly exploding and could be worth…
Alberta camping reservations skyrocketed 5000% during pandemic
Albertans looking for a way to be active and outdoors while adhering to public health measures have overwhelmingly turned to one activity during the pandemic — camping. Numbers from the province show a massive jump…
TRUE Communications Builds Leadership Team
(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson…
Calls Mount to Recall Popular Avalanche Beacon After Possible Malfunctions
Brianne Howard’s husband Corey Lynam bought a new avalanche airbag and swapped out his old beacon for a popular, modern transceiver, the Pieps DSP Sport. He perished in an expedition, and she believes her husband’s…
This camper van rental company will let you subscribe to book RVs for months or even years at a time — see how it works
Indie Campers has released a subscription service that allows digital nomads in Europe to subscribe to #VanLife on a monthly or annual basis. See how it works on Business Insider.
Yellowstone to test automated shuttle system in summer 2021
Yellowstone National Park announced this week that it will begin testing a low-speed automated shuttle system in 2021. The automated shuttle from vendor Florida-based company Beep, Inc. will serve the Canyon Village campground, visitor services,…
Colorado Closes National Forests, RMNP Amid ‘Unprecedented’ Fire Danger
Nearly half a million public acres in Colorado remain closed to all recreation due to wildfire activity across the state. The East Troublesome Fire is the latest wreaking havoc on the range. Read more on…
Yellowstone shuttles planned for 2021 debut
Two new Yellowstone shuttles to serve the busiest parts of the park in 2021, as National Park Service officials announce two pilot projects for future evaluation. As traffic has been a huge issue for National…
Everything You Need to Know about the New GMC Hummer EV
GMC just unveiled its new electric pickup, and it’s going to be one of the most capable vehicles on the planet. Read more on Gear Patrol.
Black Diamond-Parent Sees Mid-Single Q3 Revenue Gain
Clarus Corp said it expects sales growth for the third quarter to range from 5% to 6% as triple-digit gains at Sierra Bullets offsets a slight decline at Black Diamond. Sales are expected to range…
Winnebago Industries (WGO) Surpasses Q4 Earnings and Revenue Estimates
Winnebago Industries came out with quarterly earnings of $1.45 per share, beating the Zacks Consensus Estimate of $0.90 per share. This compares to earnings of $1.01 per share a year ago. This quarterly report represents…
RVshare Raises Over $100 Million in Growth Capital
RVshare announced a more than $100 million fundraising round led by KKR, with participation by existing investor Tritium Partners. The fundraising will provide capital, as well as access to KKR’s operational resources and global network,…
The US Trail Running Conference leads the way to a more sustainable 2021 in Trail Running.
BOSTON (October 21, 2020) – Fayetteville (Arkansas) is hosting the 2020 US Trail Running Conference, which Spartan Trail is proud to partner and support, taking the lead in two topics that will certainly gain visibility…
100%® debuts the 2nd Generation of its Revolutionary Goggle Line
SAN DIEGO, Calif. – October 20, 2020– 100%® the San Diego-based sports performance company, has launched an updated line of the popular Racecraft, Accuri and Strata styles. With exceptional attention to detail, all Gen 2…
Ignik Introduces State-of-the-Art Line of Active Heating Products
Seattle, WA – October 20, 2020 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, proudly introduces a new line designed to elevate cold weather activities to a new level…
Outdoor Editors and Publishers Form Outdoor Media 4 Inclusion
A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black,…
Mystery Ranch, HydraPak, and others to attend SHOT Show in January
The SHOT Show—the industry-adjacent gun and hunting trade show that reliably attracts crossover brands like Mystery Ranch and CamelBak— will hold their annual event in Las Vegas this January. The show is set to run…
Mammut And The Lady Alliance Announce Second Adventure Safety Tour
(Denver, CO.) Oct. 19, 2020 – Mammut and The Lady Alliance are teaming up again to host a second virtual Adventure Safety Tour, in response to an overwhelming positive and successful first event in June…
Is Winnebago Ready for Another RV Boom?
The recreational vehicle giant faced unprecedented demand pressures during the early weeks of the pandemic, but production picked back up since then. The company might even be positioned for faster sales gains as consumers shift…
RVs are becoming portable offices
RV, travel trailer and camper van manufacturers are refocusing their designs to cater to customers looking for mobile office space. Stanford research revealed that 42% of U.S. workers are now working full time from their…
AAA: 80% of U.S. Vacations this Fall will be Road Trips
According to a recent AAA Travel survey, American travelers are making vacation plans through the end of the year, but remain cautiously optimistic about those future plans. Sixty-seven percent of U.S. adults planning a vacation…
RV Retailer Acquires Lifestyle RVs in Kansas City Market
RV Retailer LLC, headquartered in Fort Lauderdale, Fla., announced an agreement to acquire Lifestyle RVs based in the Kansas City market, which is RV Retailer’s first location in the state of Missouri, the 10th acquisition…
US Trail Running Conference announces US Launch of Kilian Jornet’s charter for outdoor sports
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 event will feature the US launch of a charter for outdoor sports from top mountain and trail runner, Kilian…
The North Face Puts $7 Million Toward Diversifying the Outdoors
The North Face, as part of its new global “Reset Normal” initiative, is pledging $7 million through the Explore Fund Council, a global fellowship program in partnership with Emmy winner screenwriter, producer, and actor Lena…
Will This Virtual Outdoor Gear Trade Show Ever Happen?
What was promoted as an innovative new online event has come to a halt as employees and contractors allegedly missed payments. Read more on Outside.
Tracksmith Introduces the Off Roads Collection
BOSTON (Oct. 15, 2020) – Tracksmith, an independent running brand, today launches its Off Roads Collection, designed for exploration and featuring pieces crafted for the challenges of running outside the lines. Runners of all levels…
Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative
Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the…
New Boardriders Financing Sparks Lawsuit
To help it navigate the pandemic, Boardriders received fresh capital that now has priority over all other debt. However, previous lenders that were not included in the new round are upset that the new debt…
Renaming Offensive Route Names Is Popular, According to Survey
In collaboration with outdoor adventure experience site 57Hours, a recent SNEWS survey asked readers just one question: Have you ever encountered a climbing route name that you consider to be racist, sexist, discriminatory, or otherwise…
Outdoor Retailer moves its 2021 Snow Show online
Outdoor Retailer announced that, in light of ongoing challenges presented by the pandemic, the 2021 Snow Show will adapt to a completely virtual format. The original show, scheduled for Jan. 27-29, has been cancelled. Organizers…
Mammut: New Firmware Upgrade for Barryvox
The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages…
What This Ski Season Will Look Like
Ski season is going to happen this year – but it won’t look like it used to. Beyond operating and safety protocols, Outside wanted to know what some favorite ski areas around the country have…
Urban Camping Programs Bring the Outdoors to Cities
An organization called Detroit Outdoors came up with a smart way to get more urban youth interested in camping—by providing experiences in the middle of the city they live in. Read more on Outside Online.
MEC will lay off 15 percent of its workforce and close 1 store
Despite a large effort to save the struggling Canadian co-op MEC from being sold to an American investment firm, it appears the acquisition will proceed as the sale was green-lighted by the court. Read more…
After a 7-Month Wait, This Tourist Got Machu Picchu All to Himself
Alejandro Neyra, Peru’s culture minister, said that Japanese tourist Jesse Katayama, who was stranded in Peru after a lockdown was declared, had been granted special access to the Machu Pichu heritage site in recognition of…
A Tech CEO Suing His Guide Could Change Everest Travel
In the fall of 2019, Garrett Madison canceled his expedition on the world’s highest peak. Then one of his clients sued him for breach of contract. Read more on Outside.
Outdoor editors and publishers form Outdoor Media 4 Inclusion
A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black,…
Glamping Show Opens Tuesday, Runs Through Thursday
The Virtual Glamping Show USA is set to open its doors Oct. 13 at 7:30 a.m. MDT, and will run through Oct. 15. Almost 1,500 registered, not including 62 vendors, with attendees from 49 U.S.…
This Colorado Campsite Now Offers Oregon Trail Style Covered Wagon Glamping
Looking to escape the pace of modern-day life? A luxury campground in Colorado might just be what you’re looking for. River Run, a campsite located about two hours northwest of Denver, features Mother Nature as…
Spartan Trail partners with Pacific Coast Trail Runs for first standalone trail event in California
BOSTON (October 12, 2020) – Following its ascent on the trail running community, the 2021 Spartan Trail US Series Presented By CRAFT announces the first ever brand standalone trail event in San Jose (California) in…
Camping World Holdings and kathy ireland® Worldwide Enter into Licensing Agreement
Camping World Holdings, Inc., a network of RV-centric retail locations, and kathy ireland® Worldwide, listed as the 26th top licensor in the world by License Global magazine, have entered into a licensing agreement to launch…
Pocket Outdoor Media Acquires Big Stone Publishing
Pocket Outdoor Media (POM), creators of active lifestyle content, announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The acquisition significantly…
Pocket Outdoor Media Acquires Big Stone Publishing
Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world’s leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock &…
The most exciting motorhomes for 2021.
Here’s a sneak peek at some of the best motorhomes for the new-model year from MotorHome.
Sales of camping, hiking guides rise as Americans take to the outdoors
American travelers aren’t taking the pandemic sitting down – they are showing an increased interest in hiking, bicycling and other outdoor getaways. But outdoor escapes need another basic: the travel guidebook and camping guide -thus…
What’s Driving Skyrocketing Demand for Boat, RV Loans?
Sales of recreational vehicles have accelerated so much since the economic shutdown, which has put many antsy travelers on the road instead of in the sky, making dealers like Niel’s RV in Los Angeles unable…
Dick’s Sporting Goods Is Hiring 9,000 Workers to Meet Online Demand During the Holidays
Dick’s Sporting Goods will employ the seasonal associates as part of its third annual “National Signing Day” on Oct. 14. They will provide extra staffing to their stores and distribution centers across the country, as…
Ford Whipped Up the Bronco Overlanding Rig of Your Dreams
The celebration of Ford Broncos known as Bronco Super Celebration East is happening in Tennessee this weekend, where Ford will promote its new Bronco. One of the SUVs they are bringing is the Bronco Overland…
Hydro Flask Regains Momentum In Q2
Hydro Flask returned to growth in the second quarter ended August 31 as more people return to the outdoors. Overall, sales in Helen of Troy’s Housewares segment, which includes Hydro Flask and OXO, increased 20.3%…
Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle
Marin County, CA (October 8, 2020) – Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of…
Live Feisty Media Launches Hit Play Not Pause – a Feisty Menopause Podcast
Victoria, BC— October 7, 2020. Live Feisty Media is releasing its 6th podcast, this time tackling the long-ignored subject of performance during menopause and beyond. The podcast is designed for active women who want to…
Hartmann’s Mercedes-Bens V-Class GeoTrek was made for social (and urban) distancing.
With an increased demand in small camper vans this year, Hartmann’s VanSports has decided to launch a new product: the GeoTrek Edition. Featuring a huge interior, with enough space for two to sleep in comfort…
GoPro Sees Subscriptions Climbing On Robust Hero9 Launch
GoPro Inc. announced that the high demand for its new flagship camera, HERO9 Black, has vaulted the number of paid GoPro subscribers past the 500,000 milestone. Majority of those who purchased through its website are…
Emerald Holding Launches Stock Buyback Plan
Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced that its Board of Directors has approved the repurchase of up to an aggregate of $20 million of its common…
ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton
LOGAN, Utah–(October 5, 2020) – ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest…
NOCCO BCAA Beverage Brand Announces Partnership With Classic Distributing and Beverage Group Inc.
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has partnered with Classic Distributing and Beverage Group Inc. to expand their Southern California footprint due to swelling…
USABA Named Winner of 2020 Robert Wood Johnson Sports Award
COLORADO SPRINGS – The United States Association of Blind Athletes has been selected as one of five 2020 winners of the Robert Wood Johnson Foundation (RWJF) Sports Award, from a pool of 270 applicants. The winners…
Live Event Photography – powered by Space
A UK space company has launched a service to deliver real time events photography for the first time – removing the unnecessary waiting time for images after a sporting event. A £900,000 investment from the…
Woodruff, Finsterwald Take the Top Step at the Inaugural Pikes Peak APEX in Colorado Springs
Colorado Springs, Colorado—The Pikes Peak APEX presented by RockShox was held last week on September 24-27, 2020 in perfect, fall Colorado weather. Strict COVID-19 safety measures were in place to pull off one of the…
Can Neck Gaiters Really Be Just as Effective as Masks?
Researchers from the University of Georgia found that single-layer gaiters provided a 77% average reduction in respiratory droplets versus no face covering at all. Two-layer masks just edged them out at 81%. However, multi-layer gaiters…
Nepal Opens to Climbers and Trekkers Starting October 17
Travel restrictions are slowly being lifted, allowing international flights to arrive in Kathmandu and to welcome trekkers and climbers back to the mountains. This is good news for backpackers and mountaineers hoping to explore the…
Runners Should Trust Thirst, New Study Says
Not only does your brain sense when you’re dehydrated, it monitors what you drink and eat and adjusts your thirst immediately. Runners should pay attention. Read more on Podium Runner.
Changing How You Breathe Could Change Your Life
Woodruff, Finsterwald Take the Top Step at the Inaugural Pikes Peak APEX in Colorado Springs – The Pikes Peak APEX presented by RockShox was held last week on Sept. 24-27, where strict COVID-19 safety measures…
2021 Spartan Trail US Season calendar released
BOSTON (October 1, 2020) – Spartan Trail continues its ascent into the North American trail running scene with 26 events for the 2021 Season in the US and Canada. Starting with new locations, events, and…
Gerber Partners with Team Rubicon to Raise Funds for Wildfire Relief
Portland, Ore. (Oct. 1, 2020) – Gerber Gear, an industry-leading manufacturer of knives and multi-tools continues its partnership with Team Rubicon, a veteran-led non-profit organization whose primary mission is to provide disaster relief for underserved…
Outdoor brands work to keep voters safe in November
As the election approaches, a number of large outdoor companies are stepping up to help. Answering a call from Operation Vote Safe, companies like REI, Patagonia, and Outdoor Research have donated time, technological expertise, and…
New Managing Director hired to lead The Outdoor Foundation
The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, announced that Stephanie Maez, a strategic policy advocate, nonprofit executive and a former state legislator from New Mexico, has been named its new managing director.…
Dick’s Sporting Goods Commits to Remove All Single-Use Plastic Bags From Stores by 2025
The Coraopolis, Penn.-based retailer also revealed that it has joined forces with Closed Loop Partners’ Center for the Circular Economy to seek more sustainable solutions to replace the current retail bag through the Beyond the…
BUFF® Expands on Filter Mask Offerings with New Filter Tube
SANTA ROSA, California (Sept. 30, 2020) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF®…
College Kids Are Flocking to Outdoor Education Programs
Many students would rather be outside than stuck on Zoom all day—and most programs can’t keep up with the surge in demand. Read more on Outside.
San Luis Obispo Woman to Make Solo 135-Mile Run Through Death Valley
SAN LUIS OBISPO, Calif. – (September 24, 2020) – On October 20th through 23rd, ex-couch potato turned ultra endurance athlete Samantha Pruitt will attempt a solo 135-mile run through Death Valley, CA, where temperatures hit…
Third Annual USABA National Blind Sports Day Expands To Week of Virtual Activities in 2020
(Sept. 23, 2020) — Join the United States Association of Blind Athletes for National Blind Sports Week (Sept. 28-Oct. 3), a six-day virtual experience focused on participation and awareness of sports and opportunities available to…
The Pikes Peak APEX Attracts Top Professional Cyclists to Colorado Springs for Inaugural 4-Day Mountain Bike Challenge
Colorado Springs, Colorado — The Pikes Peak APEX presented by RockShox is attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak. The first-year event has…
Boxed Water Is Better® Welcomes Industry Veteran Charles Murray as Director of Operations
Holland, Mich. – Boxed Water Is Better® – already the most sustainable water brand in the category – has welcomed Charles Murray as the Director of Operations to lead the brand’s R&D, production, and distribution. Murray’s…
US Trail Running Conference announces sponsor partnership with Race Directors HQ
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsor partnership with Race Directors HQ. Race Directors HQ is an online resource and community network for race…
USA Cycling Names 2020 UCI Mountain Bike World Championship Teams
COLORADO SPRINGS, Colo. – USA Cycling announced on Thursday the athletes who will represent the United States in the Cross-Country and Downhill Mountain Bike races at the 2020 UCI Mountain Bike World Championships that will…
US Trail Running Conference announces Vic Thasiah as keynote speaker
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that Vic Thasiah, Executive Director of Runners for Public Lands, will be the keynote speaker at the industry-leading event…
The Pikes Peak APEX Pushes Forward To Raise Funds For The Pikes Peak Outdoor Recreation Alliance Trail Stewardship Fund
Colorado Springs, Colorado—The Pikes Peak APEX presented by RockShox is not only attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak, but it is raising…
OutsidePR Adds Sarah Niklas As Account Manager
SAUSALITO, Calif. – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in the…
The Pro’s Closet Closes $12M Growth Investment, Co-led by Edison Partners and Foundry Group
(Boulder, CO – September 9, 2020) – The Pro’s Closet (TPC), the world’s largest and most trusted brand in pre-owned cycling, has raised $12 million in strategic funding led by Foundry Group and Edison Partners.…
The XTERRA Podcast, Ep6 with Paula Reid Available Now
Honolulu, HI (September 9, 2020) – She has cycled through 50 countries and done a good deed in each, skied to the south pole, sailed around the world, and streaked through towns. Paula Reid is…
American Veteran Wins Taylor Phinney-painted Allied Cycleworks Able Bike
Louisville, Colo. — The Davis Phinney Foundation, which supports people with Parkinson’s, was honored to award a very special prize to an American combat veteran – a custom-painted bike from a pro-cycling star. The randomly-selected…
Trail Racing Over Texas to Resume In-Person Events at “The Remix” Race on October 10th
Houston, Texas – Trail Racing Over Texas (TROT), announces its return to in person racing this Fall with “The Remix” on Oct. 10th. A full slate of Fall races in Texas will also be open…
Addaday Welcomes Four-Time Obstacle Racing World Champion Amelia Boone To Its Roster of Elite Athletes
SANTA MONICA, Calif., September 8, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today its partnership with ultrarunner, four-time Obstacle Racing World Champion and full-time lawyer Amelia Boone. The new…
Bad to the Bone Sports Launches Second Monte Vino Races in the Series at Heards Mountain, a Limited-Entry Race Series, in Response to the COVID-19 Pandemic.
Charlottesville, VA –September 3, 2020 – The Monte Vino Races, presented by Bad to the Bone Sports, are intimate events with limited entries. In this new environment, the Monte Vino Races strive to bring together…
KÖE Organic Kombucha Brings Fruit-Forward Flavor to All SoCal 7-Elevens
LOS ANGELES – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can – will be available at all 7-Eleven stores in Southern California this September. KÖE, which is based in Los Angeles, will…
Lars Bottelier joins the deboer Wetsuits Team
deboer wetsuits is very excited to announce a partnership with Lars Bottelier. Bottelier is an elite long distance open water swimmer with an aim of qualifying for the 10k Open Water Swim at the 2024…
Canyon Ride Santa Barbara 100 Goes Virtual for 2020
SANTA BARBARA, Calif. – September 1, 2020 – The Canyon Ride Santa Barbara 100 (RideSB100) is going virtual for 2020, encouraging riders to #KeepYourDistance and ride one of four virtual challenges from October 17 to…
Cotopaxi Welcomes Wendy Yang As Newest Board Member
Salt Lake City, UT. Aug, 2020 — Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading…
Mammut And The Lady Alliance Announce DEI Partnership
(Denver, CO) Aug. 28, 2020 — Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North…
Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021
FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts…
Trifecta Partners with Onegevity Health and Thorne to Offer End-to-End Personalized Nutrition
AUGUST 27, SACRAMENTO – Today, Trifecta, the nation’s largest organic meal delivery service, is announcing its new partnership with Onegevity Health, and Thorne, two health and technology companies that are disrupting prevention and wellness, to…
JP Sportswear Pivots to P.P.E. Launching New Sports Medical Subsidiary: JP Medicalwear
LYNWOOD, California (August 26, 2020) – JP Sportswear is one of the most established apparel manufacturers in the United States. A typical day at the factory in early 2020 would have found the company producing…
COROS Launches Next Generation PACE 2, and Largest Software Enhancement to Date
Tustin, CA, August 25, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the first hardware update in the brand’s history with the introduction of the PACE 2 Premium GPS Sport…
Registration Open for ATRA’s Virtual 25 Year Celebration
Colorado Springs, CO – The American Trail Running Association’s (ATRA) 25th Anniversary Challenge registration opens today. Registration packages range from $25 to $175 and can be accessed on the FitRankings platform here. This three-tiered event kicks off…
US Trail Running Conference announces reward program for Race Directors
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced an innovative reward program for race directors that will grow participation for the industry-leading event. Race Directors who join…
Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO
SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator…
Co2uT Announces RockyMounts as a Sponsor
FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and…
KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars
LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can – today announced the expansion of their brand through new distributor relationships and retail placements across the US.…
Addaday Introduces Powerful Pocket-Sized Recovery: The BioZoom™ Jr. Percussion Device
SANTA MONICA, Calif., Aug. 18, 2020 – Addaday, a global leader in injury prevention and recovery technology, today introduced the Addaday BioZoom™ Jr., the world’s most compact cordless percussion massager and one of the quietest…
Mammut Pushes BarryHeart 3.4 Firmware Update for Barryvox S and Barryvox
(Williston, VT) August 18, 2020 — Mammut, leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, is rolling out new BarryHeart 3.4 Firmware updates…
KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series
Vancouver, Canada (18th August 2020) – Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to…
BCAA Beverage Brand NOCCO Launches Caffeine-Free Spin on Popular Caribbean Flavor
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has introduced their Caribbean caffeine-free flavor for Summer 2020, inspired by the brand’s popular caffeinated Caribbean drink. With…
goodr Releases New Mach G Line of Aviator Sunglasses
Los Angeles, California – goodr stepped into the danger zone today by releasing the new Mach Gs line of sunglasses. These aviator frames – a first for the brand – have long been requested by…
Electrolit Launches Refreshed Summer Campaign With Doubleday and Cartwright
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has launched a refreshed Summer campaign in partnership with Doubleday & Cartwright. Showcasing the brand’s scientific benefits and…
Female Cycling Incentive
August 7h, 2020 Natchez –Tour organizers at Rockstar All Access announced today they will offer a $1,200 incentive payout to the overall fastest female. The Mississippi held company is organizing a “Tour the Trace” event…
Flame Bearers Highlights Stories of Female Olympians and Paralympians
BOSTON, MA – August 8, 2020 – Flame Bearers, a podcast profiling female Olympic and Paralympic athletes from around the world, is now available for download. The launch occurs on what would have been the…
Council for Responsible Sport now developing Responsible Sport Standard for Organizations
PORTLAND, OR August 7, 2020—Since 2007, the Council for Responsible Sport (Council) has offered a framework by which standalone sporting events can assess and certify their social and environmental impacts. The Council is now facilitating…
Dhani Jones Joins Pocket Outdoor Media Board of Directors
Boulder, Colorado, USA — August 6, 2020 — Pocket Outdoor Media, the leading endurance sports media platform, today announced that Dhani Jones, founder of BowTie Cause and Chairman of Qey Capital, has been elected to…
New timing equipment helped a major mountain bike event adapt to Coronavirus restrictions
The largest annual mountain bike festival in Austria — the “Salzkammergut Trophy” — normally attracts more than 5,000 participants from over 40 nations. Due to the COVID-19 Pandemic, the 2020 event was facing possible cancellations,…
iFit Launches Live Outdoor Workouts and Real-Time Chat Between Members and Trainers
LOGAN, Utah — iFit, the leading interactive, connected fitness technology, offers Live Outdoor Workouts on iFit-enabled treadmills and ellipticals, such as NordicTrack and ProForm, as well as on the iFit app for tablets. The workouts…
GU Energy Labs Launches Boon: A Line of Healthy Snacks for Daily Life
Berkeley, Calif. — Aug. 03, 2020 — The creators of GU Energy Labs are launching Boon, a line of nutritious Stroopwafels and Almond Butters made for daily life. These wholesome, delicious, healthful snacks nourish the…
COROS named Official Sports Watch of the XTERRA U.S. Trail Run Series
Honolulu, HI (July 30, 2020) – XTERRA today announced a partnership with COROS Wearables Inc. that positions the performance sports technology company as the official sports watch of the XTERRA U.S. Trail Run Series. The…
Addaday Strengthens Executive Team with Addition of Industry Veterans
SANTA MONICA, Calif., Jul. 30, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today the appointment of Ryan Dolan as Chief Marketing Officer and Russell Coillot as Director of Specialty…
Soft As A Grape Adds Style And Comfort To Face Masks With New Threadless Sequin Designs
CAPE COD, MA (July 30, 2020)— Soft As A Grape, a leading beach lifestyle clothing brand, is introducing threadless sequin-embellished face masks. As the world adopts face masks into its daily uniform, Soft As A…
iFit Connected Fitness Now Streaming Jordan Walking Tour Series
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled…
Sports Technology Company FORM Announces Immediate Availability of Open Water Features For Smart Swim Goggles
Vancouver, BC, July 29 — FORM, the direct-to-consumer sports technology company behind the FORM Smart Swim Goggles, today announced the launch of a free firmware update which enables swimmers to access open water features by connecting the…
Teva and Cotopaxi Team Up to Create a Sustainable Collection
(GOLETA, Calif.) July 28, 2020 – Teva®, a division of Deckers Brands (NYSE: DECK), is excited to announce an adventure-ready collaboration with fellow outdoor brand and benefit corporation, Cotopaxi. The Teva x Cotopaxi collection is…
MOXiLIFE Nutrition™ and Gritty2gether Connecting Female Athletes
Scottsdale, Arizona – (July 25, 2020) – MOXiLIFE Nutrition™ announces a sponsorship with the fast growing female athlete community platform; Gritty2gether, the latest ‘brainchild’ of Angela Naeth: Pro Triathlete and founder of the all-women’s team Iracelikeagirl.…
YOGA JOURNAL and BACKPACKER Media Group Goes Carbon-Neutral
Boulder, CO: The Active Living Group, a division of Pocket Outdoor Media, became the first major media organization in North America to make every magazine subscription it sells carbon-neutral. The announcement was made today in…
The Pikes Peak APEX Releases Start Format Changes & COVID-19 Safety Plan for September Mountain Bike Challenge
Colorado Springs, Colorado—Sports Strategies announced today the safety plan and change in format for The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak – America’s Mountain. …
Electrolit Beverage Brand Expands Product Line to Include Three Fruit Flavors
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded their product line to include three new flavors in response to immense demand from consumers coast…
rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail
Lake Tahoe, California – Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting…
Hutchinson Tires Launches New US Website
MONTARGIS, FRANCE, June 15th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is pleased to announce they’ve launched a new website specifically tailored to the US market. The new site reflects an ongoing global…
ReSport partners with USRowing for “Row the Great Lakes” Challenge
Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch “Row the Great Lakes” this week. Starting Wednesday, participants will…
Utah Jazz, Cotopaxi Team Up to Support COVID-19 Relief with Exclusive #OneUtah T-shirts
Salt Lake City, UT. July 8, 2020 – B Corp and outdoor brand Cotopaxi and the Utah Jazz have joined together to support their home state’s COVID-19 relief efforts through sales of limited edition #OneUtah T-shirts,…
Beverage Company Electrolit Increases Distribution to More than 30,000 Accounts Nationwide
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded to multiple new markets through widened distribution plans with top-tier convenience store chains. To meet increased…
2020 DK Event Cancelled Due to COVID-19 Pandemic
EMPORIA, Kan., July 8, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September…
Live Feisty Media launches the Big Fit Girl Uncensored Podcast in partnership with Louise Green
Victoria, B.C. – July 1, 2020 – Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released…
Mountain Hardwear and American Mountain Guides Association Announce LGBTQIA2S+ Climbing Instructor Course
Richmond, Calif. (Julio 2, 2020)– Mountain Hardwear, in collaboration with American Mountain Guides Association (AMGA) and guidance from Lila Leatherman at Lamella Consulting has announced a three-day climbing course instructed by and in celebration of…
Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM),…
US Trail Running Conference announces pivot to hybrid format for 2020 Event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 event will be a hybrid format, allowing both in-person and virtual attendees and exhibitors. This pivot…
Aqua Lung Names Andrew Gritzbaugh General Manager, North America
VISTA, Calif. (June 30, 2020) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, announced it has appointed Andrew Gritzbaugh as General Manager, North America. Serving…
Co2uT Announces Knight Composites as Official Wheel Sponsor
FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020)…
XTERRA Adventures Premieres July 2, 2020 on Outside TV
Honolulu, HI (June 29, 2020) – An all-new 2020 season of XTERRA Adventures television shows will debut on Outside TV this Thursday, July 2, at 9pm EDT. The six-episode series will showcase incredible destinations, the…
100%® Debuts Speedcraft XS For Smaller Faces, Women and Youth
SAN DIEGO, Calif. – 100% has announced the debut of Speedcraft XS performance eyewear, bringing the brand’s most popular style to a wider range of athletes. Designed for men with smaller faces, uncompromising women and…
Tennessee-based American Bicycle Group Announces Intent to Change Name of Its Gravel, Mountain Bike Brand
CHATTANOOGA, Tenn. (June 26, 2020) – American Bicycle Group (ABG) today announced that it will change the name of its high-performance gravel and mountain bike, currently branded Ocoee. The adventure brand was named based on…
PodiumRunner and Women’s Running Launch New Trail Running Content Experience
Boulder, Colorado, USA — June 26, 2020 — PodiumRunner and Women’s Running announce a new Trail Running Collection of online features, how-to, and in-depth gear reviews on their new websites. The content, available across both…
Momentous Releases Performance Collagen Product Scientifically Proven to Reduce Pain, Support Joint Health, and Increase Cartilage Mass
(Jackson Hole, Wyo.) June 23, 2020 – Momentous, a premium sports nutrition company, is proud to announce the release of a new addition to its product line: Collagen Peptides. Recognizing the problems that joint health…
Peak Content makes Diversity and Inclusion session FREE to watch
Peak Content Summit, the content marketing strategy course designed for active lifestyle, outdoor and cycling brands, has made two of its sessions free to watch, offering brands an opportunity to discover more ways to make…
KINeSYS Sunscreen rolls out their first-ever Affiliate Program
KINeSYS Performance Sunscreen announces a further program to give back to their loyal community amid the challenges associated with Covid-19; launching their first-ever Affiliate Program for close to 100 “Champions” across Canada, USA and Australia.…
Electrolit Celebrates 70 Years of Hydration with National Hydration Day
CERRITOS, Calif. (June 15, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – will celebrate their 70th year manufacturing and selling the highest quality hydration beverages available on…
Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour
(Williston, VT) – Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut,…
Joseph Gray wins WMRA Greatest Of All Time (GOAT) Men’s Mountain Runner Poll
Colorado Springs, CO – The American Trail Running Association (ATRA) supported the recent effort of the World Mountain Running Association (WMRA), to recognize the amazing achievements of mountain runners worldwide through an online poll for the Greatest…
Event Southwest Launches the Texas Distance Challenge
Austin, Texas – The Texas Distance Challenge, a new, virtual initiative created to highlight and support the open spaces of the great state of Texas, will take place from July 1, 2020 to April 30,…
Barebells Protein Bars Welcomes Reality TV Star Jackson Michie to Brand Ambassador Team
LOS ANGELES (June 10, 2020) – Barebells – the delicious high-in-protein, no added sugar* protein bar brand designed to feed your cravings – is proud to welcome reality TV star and influencer Jackson Michie to…
100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel
SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh…
Machines For Freedom Partners with OutsidePR as Agency of Record
SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North…
Nature’s Path Vows to Save The Turtles with SEE Turtles Partnership For World Sea Turtle Day
Richmond, B.C. (June 9, 2020) – Nature’s Path – the leading family-owned organic breakfast and snack food company – is celebrating World Sea Turtle Week on June 8-June 16 2020 – starting with World Oceans…
ASSOS USA and The Pikes Peak APEX Invite You to The Hunt
ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by…
Co2uT Announces Salsa Cycles as Title Sponsor
FRUITA, CO — Desert Gravel is proud to announce Salsa Cycles as the title sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) travels around and across…
Run the Perfect Mile in Support of Frontline Workers
BOSTON (May 26, 2020) – Today, a cohort of outdoor industry brands announced the Perfect Mile, a global virtual run to raise money for those helping to fight COVID-19. Inspired by the legacy of Sir Roger…
ATRA helps get the Vote out for G.O.A.T.
Colorado Springs, CO – The American Trail Running Association (ATRA) is supporting the effort of the World Mountain Running Association (WMRA), to recognize the amazing achievements of mountain runners worldwide. To this end, the WMRA has…
Covid-19: 2020 UTMB® Mont-Blanc is cancelled
After having carefully examined all the options in compliance with the government’s regulations, but also after having consulted with the runners, local authorities and partners, the UTMB® Mont-Blanc organization team regrets to announce that due…
Molokaʻi-2-Oʻahu Paddleboard World Championships Goes Virtual
HONOLULU, HI (May 19, 2020) – Molokaʻi-2-Oʻahu Paddleboard World Championships (M2O) opened registration this week for its M20 Virtual race to celebrate paddling worldwide. M20 Virtual is a 16-mile ‘Anyone, Anywhere, Anything Goes’ event that will take…
UltrAspire Welcomes Camille Herron to the 2020 Elite Athlete Team
Camille Herron is an Ultramarathon runner originally from Oklahoma. She is the first athlete to win all three of the IAU’s 50k, 100k, and 24-Hour World Championships. She won the 2017 Comrades Marathon and has…
Nuun Hydration Debuts New 3-Part Performance Supplement System, The Podium Series
SEATTLE May 18, 2020 – Today the functional hydration company, Nuun, launches their newest product suite, The Podium Series. Designed for high effort and high-performance exercise, The Podium Series consists of three formulas: Nuun Prime,…
Sports Technology Company FORM Announces Launch of Open Water Features
Vancouver, BC, May 14, 2020 — FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the upcoming release of a free firmware update which will provide open water features in the…
100%® is #100PercentTogether with the Outdoor Industry
SAN DIEGO, California – May 13, 2020 – 100%®, the San Diego-based sports performance company, continues to give back to those in need during this pandemic, announcing today that it will donate 20 percent of…
Dominion Energy Riverrock Announces ‘Virtual Experience’ to Celebrate 2020 Festival
RICHMOND, VA – Dominion Energy Riverrock is planning its first Virtual Experience to bring the sights and sounds of the festival, which was originally scheduled for May 15-17 before its cancellation due to the COVID-19…
Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19
Livermore, CA (May 12, 2020) – Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on…
Verde Brand Communications Releases Digital Marketing Course for Specialty Brands
DURANGO, Colo. (May 12, 2020) – Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12,…
Co2uT Gravel (p/b Team Evergreen) Opens Pre-Registration to Women-Only May 10th
EVERGREEN, COLO. May 8, 2020 — Desert Gravel and Team Evergreen will be opening pre-registration to women on May 10th, for their inaugural Co2uT gravel race, (scheduled in October). This unique event showcases all the…
ReSport Launches Platform for British Rowing Challenges and Virtual Races
Realtime Experience Sport (ReSport), a platform for advanced mapping, registration, results, and race tracking systems, has partnered with British Rowing to develop a slate of virtual events to compensate for the cancellation of rowing races…
Hutchinson Tires Releases New Gravel Tire: The Touareg
MONTARGIS, FRANCE, May 5th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is proud to release The Touareg – the latest addition to their gravel/cyclocross range. Whether you’re racing or planning an epic adventure,…
PhytoLyte™: A Premium ‘Brain Boosting’ Hydration Workhorse
Scottsdale, Arizona-( May 4, 2020) – MOXiLIFE™ Nutrition introduces a recently discovered ‘brain boosting’ bonus to PhytoLyte™ Watermelon Cucumber drink for both male and female Ironman triathletes and more specifically for expecting female athletes. The…
Team Evergreen to present the Co2uT in 2020
EVERGREEN, COLO. May 1, 2020 — Team Evergreen Cycling and Desert Gravel are teaming up to present the inaugural Co2uT gravel race, scheduled for October 10th, 2020. This unique “Desert Gravel” event starts and ends…
Electrolit Donates Over Half a Million Dollars of Hydration Beverages to Frontline COVID-19 Workers
CERRITOS, Calif. (April 30, 2020) – The makers of Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today that they have donated over $570k in hydration beverages to…
Nuun Hydration Announces Partnership with Cody Kelley for 2020
SEATTLE April 29, 2020- Nuun Hydration is proud to welcome Cody Kelley to their roster of sponsored athletes for the 2020 season. Kelley will be the first athlete to wear a custom Nuun-branded helmet, a…
CAKE Delivers Its First Production Series Ösa
(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started…
Trail Racing Over Texas’s Summer Virtual Running Series a Huge Success
Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their…
First Responders Fueled by GU Energy Labs Donations
Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the…
iFit Makes Treadmill Travellin’ at Home a Reality
LOGAN, Utah, April 27, 2020—iFit, the leading interactive, connected fitness technology, is now streaming its Egypt walking series, a 14-part tour. This walking series is available to all iFit members and all free trial users…
Headsweats Launches Face Masks and Gives Back to Grassroots Aid Partners
BOULDER, Colo. (April 23st, 2020) – Headsweats, the leader in high-performance apparel and headwear, has teamed up with Grassroots Aid Partners (GAP) to donate masks for volunteers who provide hot food to communities that have…
Tailwind Nutrition Mobilizes to Support Hospitals Across U.S.
DURANGO, Colo. – Tailwind Nutrition has announced new measures to support healthcare workers and first responders during the COVID-19 pandemic. Many brands across the nation are pivoting their businesses and manufacturing to develop wearable personal…
BOCO Gear Launches Custom Fabric Face Mask Line
Boulder, CO – April 22, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, debuts 2 – layer Face Mask collection. These breathable, reusable, water resistance face coverings will be available in…
Mountain Hardwear Supports Retail Partners with Commission Program
Richmond, Calif. (April 21, 2020)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that effective immediately, they are launching a program to support authorized specialty…
Performance Tea announces the release of Immunity with elderberry and vitamin C.
Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce…
F2C Nutrition Launches Rehab Recovery™ – An Incredible New Anti-Inflammatory and Recovery Product
Rehab Recovery™ is an exciting new product launched by F2C Nutrition that will benefit athletes in multiple ways, not only does it relieve inflammation and joint pain and while training and competing, it helps to preserve…
LJI Does Quick Pivot and Adds PPE to Their Product Line
“It happened so quickly,” states Leslie, owner and President of Leslie Jordan, Inc. First, a frantic email from a friend: “PLEASE HELP! The hospital where my husband practices is running out of masks!” The next…
Momentous launches #SupportYourSweat Campaign to Support Health and Fitness Professionals
(Jackson Hole, Wyo.) – Momentous, a premium sports nutrition company, announces the launch of the #SupportYourSweat Campaign to help gym and fitness professionals who have been affected by Covid-19 and are struggling or have been…
Happy Hippie Harvest Run Adds Ultra Distances
LAS VEGAS, NEVADA – April 14, 2020 – Beyond Limits Running is pleased to announce the 2nd Annual Happy Hippie Harvest Run will take place November 7, 2020 at the non-profit Gilcrease Orchard in Las…
Cotopaxi Launches 72-hour Questival Quaranteam
Salt Lake City, UT. April 13, 2020 — Cotopaxi, Benefit Corporation, outdoors apparel and gear brand, and founders of the popular Questival event series, today announced Questival Quaranteam, a virtual adventure experience during the nationwide…
CAKE Presents Kalk INK SL: A Street-Legal Edition of CAKE’s Latest Electric Motorcycle, Kalk INK
(Stockholm, Sweden – April 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the addition of the Kalk INK SL to its expanding line up of off-road electric motorcycles.…
KINeSYS Champions Ambassador Program
After a well-received inaugural campaign in 2019, leading sun protection brand, KINeSYS, is preparing for the launch of its 2020 Ambassador Program. The 2020 KINeSYS Champion Program will feature over 40 Ambassadors – an increase…
Live Feisty Media Launches First-Ever Women’s Gravel Podcast, Girls Gone Gravel
Victoria, B.C. – April 7, 2020 – Live Feisty Media is pleased to announce the release of the first- ever women’s gravel podcast, Girls Gone Gravel. The podcast, released today, will interview female gravel cyclists…
Bell and Giro Brands Announce Donation of 3,194 Pairs of Goggles to Healthcare Professionals on Front Lines of COVID-19 Response
Scotts Valley, CA, April 6, 2020 – Bell and Giro, major providers of outdoor sports and recreation products, today announced the donation of 3,194 protective goggles to America’s frontline healthcare workers combatting the spread of…
100%® Gives Back to Those on The Front Lines
SAN DIEGO, California – March 31, 2020 – 100%®, the San Diego-based sports performance company, has announced today that they sent a shipment of performance protective eyewear to the Los Angeles Fire Department Emergency Medical…
INFINIT Enters Wellness Nutrition Market with New :RESTORE Product Line
Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed…
CAKE Wins Red Dot Design Award 2020
(Stockholm, Sweden – March 31, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused motorbike and scooter, Ösa, has been named as a recipient of the 2020 Red Dot…
Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5
EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5…
Lake & Trail From New Holland Brewing Returns for Second Release
Holland, MI, March 30, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers. Lake…
Challenged Athletes Foundation (CAF) Distributes a Record-breaking 3,921 Individual Grants
SAN DIEGO, CA – March 27, 2020 – Many lives are rapidly changing around the globe and the Challenged Athletes Foundation (CAF) has remained committed and focused on positively impacting athletes with physical challenges. CAF…
In wake of COVID-19 race cancellations, Run The Edge co-founded by Olympian Adam Goucher to offer FREE virtual race options
Boulder, CO March 25, 2020 – The COVID-19 crisis has sent the world spinning with a flood of event cancellations. Nearly every running race and event scheduled this spring has been canceled or postponed. “To…
The rabbit Team Adds Top Ultrarunner Hayden Hawks
March 25th, 2020, Santa Barbara, California – The rabbit team continues to grow in both quantity and quality after a second major signing this month. Hayden Hawks, one of the best U.S. male ultrarunners in…
Orucase to produce face masks for COVID-19 battle
San Diego, CA — Orucase announces they have begun production on protective face marks to help tackle supply gaps for important protective articles. Like many other companies across different industries, Orucase has pivoted to help…
New Holland Brewing Announces Virtual Concert Series Supporting Local Musicians and Artists
Holland, MI, March 23, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, reacts to the current global COVID-19 pandemic with a show of support to affected communities. As part of…
Marmot Announces Attendance Of Grassroots Connect
Rohnert Park, Calif. – March 20, 2020 – Marmot® is proud to announce its participation in the 2020 Grassroots Connect show taking place in Knoxville, Tennessee this June. The show, organized by the Grassroots Outdoor…
BASE Performance partners with Ultraman World Champion, Jordan Bryden
Boulder, CO, March 19, 2020. BASE Performance is excited to partner with Jordan Bryden for 2020. Bryden has found success with multiple podium finishes at 70.3 and Iron Distance events. Now 33 years old- He…
BASE Performance expands to Australia with FastGear as Exclusive Distributor
Boulder, CO, Release: 18 March, 2020. BASE Performance is excited to announce FastGear as its exclusive distributor in Australia. Sports are more global than ever, and it is important for BASE to have representation and…
Welcome to the Suspension Dimension with the woom OFF AIR
Austin, TX March 16, 2020 – Last fall, woom presented our first mountain bike, the woom OFF, meticulously designed and lovingly built for kids who seek physical challenges on the trail, in the bike park,…
MOXiLIFE™ Nutrition Expands Distribution Channels with Just Wetsuits
Scottsdale, Arizona-( March 15, 2020) – MOXiLIFE™ Nutrition – a personalized premium endurance sport nutrition company and Just Wetsuits; Chandler AZ, is combining their local roots to provide a full service shopping channel for triathletes.…
XTERRA Statement on COVID-19
XTERRA Global, LLC, owners and producers of the XTERRA World Tour, are following direction provided by the Centers for Disease Control (CDC), World Health Organization (WHO), and local municipalities regarding the coronavirus (COVID-19) for each…
Rebecca Reifel Joins the Davis Phinney Foundation as Events and Development Manager for Team DPF
Boulder, CO – The Davis Phinney Foundation is pleased to announce the appointment of Rebecca Reifel as its new events and development manager. Based at the Foundation’s offices in Boulder, Colorado, Rebecca will manage Team…
US Trail Running Conference announces partnership agreement with Spartan Trail
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference, has announced that Spartan Trail will be the presenting sponsor for the Trail Runner segment at the 2020 event. The eighth…
CoolEvents Releases Statement On Coronavirus
PHOENIX, March 12, 2020 — CoolEvents is closely monitoring developments around the world relating to the Coronavirus/COVID-19 as participant safety and public health are paramount concerns. We are working with the appropriate municipalities in which…
New XTERRA Podcast powered by Braveheart Coaching
HONOLULU, HI (March 11, 2020) – XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today launched a new monthly XTERRA Podcast series powered by Braveheart Coaching. Hosted by five-time off-road triathlon world…
The Pro’s Closet Introduces Certified Pre-Owned For All
(Boulder, CO) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, is expanding its Certified Pre-Owned (CPO) program with Guaranteed Buyback to every bike it sells. This move comes on…
Specialized Bicycle Components partners with Adventure Fit to launch the Gold Rush Bike Rally, a “gravel bike hootenanny” in Colorado this September.
Boulder, CO. (March 11th, 2020) – Specialized Bicycle Components and Adventure Fit announce the revival of Gold Rush Bike Rally, a gravel bike race in historic gold mining country west of Boulder, Colorado. It is…
100%® Is in It for The Long Run
SAN DIEGO, California – March 10, 2020 – 100%®, the San Diego-based sports performance company, is excited to announce the addition of Pau Capell, Fernanda Maciel and Judith Wyder to its growing roster of elite…
Tracksmith Debuts Spring Collection
BOSTON (March 10, 2020) – Tracksmith, an independent running brand based in Boston, introduces its Spring 2020 Collection, featuring performance pieces inspired by the runner’s journey from early season training to a goal race. Spring…
MOTUS Off-Road and BASE Performance Ink Partnership
BOULDER, CO March 10, 2020 – MOTUS Off-Road, one of the largest off-road production companies in the United States, names BASE Performance as the Official Energy Gel, Bar and Hydration of the 2020 MOTUS Off-Road…
Professional Ultrarunner Amanda Basham Signs with rabbit
Santa Barbara, California – Amanda Basham is the latest addition to the rabbitPRO team after she recently signed with the cutting-edge running apparel brand rabbit. With top results at some of the world’s most prestigious…
Peak Content Summit keeps dates, adds remote attendance options
With so many major outdoor and cycling events being cancelled, Peak Content Summit stands out for holding firm and developing alternative attendance plans. The content marketing strategy conference will remain in Asheville, NC, on March…
Ride the Divide feature filmmaker to teach legacy content strategy at PCS
Many outdoor, cycling and active lifestyle brands think of content marketing as lots of little, one-off stories placed sporadically on social media and blogs. But filmmaker Mike Dion, the award-winning producer of Ride the Divide,…
Introducing Kalk INK: CAKE’s Newest Off-Road Electric Motorcycle
(Stockholm, Sweden – March 4, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the launch of Kalk INK. This off-road electric motorcycle is an iteration of the game-changing Kalk…
US Trail Running Conference announces renewed sponsorship agreement with Race Roster
Estes Park, CO – The US Trail Running Conference has announced that Race Roster, the fastest growing endurance registration platform in North America will be the presenting sponsor for the Race Director days at the…
NorCalUltras Continues Sponsorship with GU Energy Labs for the 12th Year
Cool, CA – NorCalUltras is excited to announce its continuing sponsorship with GU Energy Labs for the 12th year. This long-time partnership has supported the Way too Cool 50K and American River 50 Mile Endurance…
French Sporting Goods Brand Builds USA Presence
San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States. But…
The Pikes Peak APEX Confirms Garden of the Gods Trading Post As Start Of Stage 2
Colorado Springs, Colorado—Sports Strategies announced today that The Garden of the Gods Trading Post has signed on as a supporting sponsor and start line of day two of The Pikes Peak APEX presented by RockShox,…
Red Bull Homerun Combines Après Party With Costumed Downhill
Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party and…
Marmot Wins Multiple Media Awards For Fall 2020 Lineup
Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCubeTM insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or synthetic…
Performance Tea is exclusive CBD sponsor for Dave Proctor as he aims to break TransCanadian speed record
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced that it will be the exclusive CBD sponsor for Dave Proctor as he aims to break the…
Barebells Functional Foods™ Welcomes Bodybuilder Cassandra Martin as Brand Ambassador
Protein Bar Brand grows Ambassador Program to Promote Happy, Healthy Snacking LOS ANGELES (February 21, 2020) – Bodybuilder and fitness enthusiast Cassandra (Cass) Martin traded her barbells for Barebells by officially joining Barebells Functional Foods™…
MOXiLIFE™ Introduces HydraMag® Magnesium the only HOT/COLD Electrolyte Beverage
Scottsdale, Arizona-( February 21, 2020) – MOXiLIFE™ Nutrition discovers HydraMag® Magnesium as an ALL season electrolyte beverage for athletes training in cold weather. Coaches and athletes seeking a great tasting electrolyte beverage used during sub-zero…
GORE® Wear Introduces itself to the American Cross-Country Industry at The Birkie
Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With a…
Records Broken and USATF Champions Crowned at Jackpot Ultra
HENDERSON, NEVADA – February 20, 2020 – Beyond Limits Running, the owner and producer of the annual Jackpot Ultra Running Festival, Southern Nevada’s premier ultra-running endurance event, was honored to crown this year’s USA Track…
Wiley X Named Official Sunglass Provider of FLW
BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses,…
Non-Profit Skateistan Wins Oscar For Documentary Film on Global Empowerment Mission
OLYMPIC VALLEY, Calif. (February 14, 2020) – Skateistan – a non-profit, non-governmental organization with a mission to empower children through skateboarding and education – won the 2020 Oscar for Documentary (Short Subject) for Learning To Skate In A War Zone (If…
Elite Ultra Runners Join Diversified Field at Jackpot Ultra
Las Vegas, NV – The 7th Annual Jackpot Ultra Running Festival, Sin City’s premier endurance running event, returns to Cornerstone Park in Southern Nevada February 14-16, 2020. Jackpot will again feature the USA Track & Field…
KINeSYS Sunscreen Sponsors Women’s Adventure Film Tour 2020
For 25 years, KINeSYS has been supporting and protecting women, no matter how they play. This year, KINeSYS is thrilled to be connecting with even more women who enjoy the outdoors by backing the internationally…
First Of Its Kind, Red Bull Raid Levels Up And Returns to Squaw Valley In 2020
Olympic Valley, CA. (FEB 11, 2020) – Red Bull Raid, the only freeride event in the United States that blends the endurance aspect of competitive uphill ski mountaineering with the technical, progressive style of big-mountain…
CAKE Ösa Wins 2020 iF Design Award
(Stockholm, Sweden – February 11, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announces their win of the 2020 iF Design Award. Behind the iF DESIGN AWARD is the International…
ATRA announces partnership with UltraSignup
Colorado Springs, CO – The American Trail Running Association (ATRA) has partnered with UltraSignup to be its preferred registration provider and a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012, and…
GearJunkie to teach branded content strategy at Peak Content Summit
GearJunkie founder Stephen Regenold will lead brands, marketers and publishers through the process of creating a comprehensive content marketing campaign. Regenold has led GearJunkie’s growth through smart brand integrations that create valuable content and opportunities…
deboer wetsuits is proud to have Palani Distribution as a retail partner in France
Stamford, CT, Release: February 5, 2020. deboer wetsuits is proud to have Palani Distribution as a retail partner in France. France is an important market for deboer wetsuits, and we are very excited to work…
1200 athletes will brave the snow, frozen mud, and nippy temperatures for the Old Man Winter Bike Rally & Run this Sunday.
BOULDER, CO. (February 4th, 2020) – Boulder County got almost a foot of snow on Monday and Tuesday, but that will not stop a record numbers of winter adventurers from taking on the challenge of…
Trust Performance Launches Trade-In, Trade-Up Program
(Salt Lake City, UT ) – Trust Performance, innovators in suspension technology, announced today the “Swap to the Future” program, a trade-in trade-up program that provides riders up to a $500 rebate on a Trust…
2020 XTERRA World Tour Gets Underway in Wellington this Saturday
Honolulu, HI – It may be cold where you are, but summer is in full swing in New Zealand where more than 700 off-roaders are gathered to ring in the 2020 XTERRA World Tour season-opener…
70% of Subtle Heart Disease Symptoms are the Same as Magnesium Deficiency
Tempe, Arizona – Sudden cardiac death is the first presenting symptom of heart disease in 50% of people suffering a heart attack or cardiac arrest, according to The Heart Health and the Endurance Athlete presentation from…
Team Evergreen to present the Beti Bike Bash in 2020
EVERGREEN, CO, January 29, 2020 — Team Evergreen Cycling and Beti Bus Productions are teaming up for the 11th annual Beti Bike Bash on May 31, 2020 in Lakewood, Colorado. The largest women’s mountain bike…
Suffer Better Announces Its First Do Good Grant Recipient:
Denver, Colo. – Colorado-based nonprofit Suffer Better today announced the first recipient of its new Do Good Grant program, which supports endurance athletes carrying out innovative endurance projects with thoughtfully embedded philanthropic goals. Kunlong Von Cousin,…
BUFF® Bolsters Cold Weather Collections in Fall 2020 Line
(Santa Rosa, CA) January 23, 2020 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined…
Dawn To Dusk Launches The World’s First Bottle Cage Ecosystem
ESCONDIDO, CA – Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and…
The Pikes Peak APEX presented by RockShox Announces Third Founding Partner
January 23, 2020 – Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of…
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more than a…
BikeFlights.com Announces 2020 Brand Ambassadors
PORTLAND, OR (January 22, 2020) – Leading bicycle shipping service BikeFlights.com is pleased to introduce its Brand Ambassadors for the 2020 season, including nine individuals and five teams. “We are honored to have such talented…
Suffer Better and iKOR Labs Announce Donation to the Do Good Grant Program:
iKOR’s Donation Supports Athletes Pushing Limits and Doing Good Denver, Colo. (January 22, 2020) – iKOR Labs, Boulder-based producers of the worlds best recovery products, utilizing full spectrum hemp oil (aka CBD or cannabidiol) for endurance athletes,…
US Trail Running Conference Earns Certification from the Council for Responsible Sport
January 22, 2020, PORTLAND, OR — The US Trail Running Conference has earned official certification of its annual conference by the Council for Responsible Sport (Council). Until now, only competitive sporting events have become certified,…
Perfect Hydration Signs Pro Skateboarders David Loy and Dan Mancina as Brand Partners
LOS ANGELES (January 21, 2020) – Perfect Hydration – ultra purified alkaline water with electrolytes – announced that it signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina…
Trust Performance Wins 2020 Design and Innovation Award
(Salt Lake City, UT ) – Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award is a benchmark and…
Performance Tea announces Don Reichelt’s win at the Coldwater Rumble
Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced that Don Reichelt, sponsored athlete, finished first in the 20-mile Coldwater Rumble run in a time of…
US Trail Running Conference announces theme – Trail Running Communities for Climate Action and Sustainability
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running Communities for Climate Action and Sustainability. This…
iKOR Labs Welcomes Dr. Andy Pruitt to Lead Science and Innovation
Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today proudly announced the addition of Andrew Pruitt,EdD as Sports Medicine Consultant for Science and Innovation. Pruitt, a legend in the…
Here’s how SEO will make your Content Marketing reach more people
If your content marketing efforts seem to be falling flat, they might just need better SEO. “A lot of brands produce great content, then get frustrated when it doesn’t drive higher traffic to their website…
The world’s best Gravel Bike Racers set to heat up the course at the Old Man Winter Rally.
Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the elements and serious competition at…
Mountain Hardwear Partners with OutsidePR
Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located close to Mountain Hardwear’s flagship headquarters in Richmond,…
CTS Signs Partnership with Pikes Peak APEX Mountain Bike Race
(Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to…
Challenged Athletes Foundation Kicks Off the New Year with High School Adaptive Sports Program
SAN DIEGO, CA – January 14, 2020 – CAF, a world leader in helping individuals with physical challenges pursue sports and physical fitness, officially launched its all new High School Adaptive Sports Program, presented by…
SlayRx Sports Nutrition Launches SparkPlug, a Unique Caffeine and Electrolyte Workout Enhancer
Atlanta, Georgia, January 14, 2020 SlayRx , a new innovator on the sports nutrition scene has added SparkPlug, a slow-release caffeine and electrolyte blend to its already robust line-up. The fun part? It’s mixed with…
iTAB announce new partnership with international cross-country ski competition, Gatineau Loppet.
iTAB is delighted to announce a new partnership with international cross-country ski competition, Gatineau Loppet– to offer skiers the chance to personalise their finisher medals with their name and finish time. Close to 2,500 skiers, of all…
UltrAspire Celebrates Massive Growth in 2019
The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has been…
Need a little help creating your brand’s Content Marketing Strategy?
Create your content marketing roadmap at Peak Content Summit Need a little help figuring out your content marketing strategy? You’re not alone, according to Peak Content Summit host Tyler Benedict. That’s why they’re kicking off…
Barebells Functional Foods™ Introduces Premium Protein Bars in the United States
LOS ANGELES – Barebells Functional Foods™ – the leading high-in-protein, no added sugar* protein bar brand – announced today that four flavors will launch in the United States. Currently present in over 35 markets worldwide,…
Salming Sports Chooses Big Run Media To Manage Digital Marketing Efforts In North America
BALTIMORE, Md. – Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based footwear…
Outdoor-focused content marketing strategies debut at Peak Content Summit
“Banner ads are dead, we want Content Marketing!” Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in…
Registration Opens for the 4th Annual Get Outside Mountain Relay (GOMR)
Sparta, NC – January 7, 2020 – The Get Outside Mountain Relay is proud to announce that registration has opened for its fourth annual race, to be held June 5-6, 2020 among the beautiful Blue…
iKOR Expands Leadership Team Adding Tim Ams as Director of Sales
Boulder, CO (January 7, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today announced the addition of Tim Ams as Director of Sales to their expanding team. Ams will join…
NOCCO Signs Bodybuilder and Fitness Enthusiast Cassandra Martin as Brand Ambassador
LOS ANGELES (January 7, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today that it signed Cassandra (Cass) Martin as a brand ambassador to promote its…
INFINIT Nutrition Introduces Custom Protein Recovery
Cincinnati, OH, January 6, 2020 — INFINIT Nutrition, a sports nutrition company that revolutionized the industry with its patented lineup of custom-blended nutrition solutions, has unveiled a brand new Custom Protein Recovery online platform and…
LEOMO Begins Selling Revolutionary TYPE-S Sports Computer that Harnesses the Power of Advanced Motion Analytics
See LEOMO’s TYPE-S at the 2020 Consumer Electronics Show, Booth IW-9/Aria West LAS VEGAS (Jan. 6, 2020) — LEOMO, Inc., a leading international technology and sports innovation brand, proudly releases its revolutionary TYPE-S sports performance…
Unboxed Unveils Concept Store For Personalized Sports Nutrition
San Francisco, CA, December 17, 2019 – Today, Unboxed is launching FueledBy.co, a first-of-its-kind direct retail experience. FueledBy understands that all athletes are different, and if they want to perform at the highest levels they…
USA Climbing Selects Addaday as Official Recovery Tool Partner
SANTA MONICA, Calif., Dec. 16, 2019 – Addaday, Inc. announced today it has been selected as the Official Recovery Tool Partner of USA Climbing, the United States National Governing Body for the sport of Competition…
Mammut Development Opportunities Anticipated With Potential Sale
(Williston, VT) Dec 13, 2019 – Mammut Sports Group AG, which has been a part of Swiss holding company Conzzeta AG since 1982, recently announced that Conzzeta would be pivoting its focus to one specific brand…
Mammut Awarded Two Finalist Positions In Outdoor Retailer Innovation Awards
(Williston, VT) Dec 11, 2019 — Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to announce that two of its FW20 products have been selected as contenders in the 2020 Outdoor Retailer…
Ragnar Relay Announces New Tennessee Trail Sprint Event in Collaboration with Heritage Law Group
Salt Lake City, UT (December 11, 2019) Ragnar Relay with the support of Heritage Law Group announced its newest trail running event in 2020 to be held at the famed Lock 4 Park in Gallatin,…
Our Only Future
Global sport goods company DECATHLON has defined 1.5°C science-based emissions reduction targets and commits to be aligned with a net-zero future, responding to what the latest climate science indicates is needed to limit the worst…
NOCCO Signs Multiple Leading Athletes as Brand Ambassadors
LOS ANGELES (December 9, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – signed multiple leading athlete brand ambassadors to promote its premium products in the fitness community.…
Arcade Belts Adds Multiple New Styles To Product Lineup For 2020
OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – announced today the addition of 22 new styles to its already robust product lineup for a 2020 Spring and Summer…
PEAR Sports Is Selected by Myodetox to Create a Custom Physical Therapy Mobile Platform to Further Elevate the Customer Experience
NEWPORT BEACH, CA – December 4, 2019 – PEAR Sports, creators of the PEAR Health & Fitness Platform that delivers smarter digital coaching technology, today announced it has partnered with Myodetox to develop a custom…
UltrAspire joins Run Rabbit Run as the Official Hydration Sponsor
The Run Rabbit Run courses are very much like life, in that there are many little, and not so little, ups and downs in between the obvious highs and lows. RRR holds a 50 miler…
Outside Magazine Names Nuun Hydration as one of the “Best Places to Work” 3 Years in a Row
December 3, 2019 – Seattle, WA – A jovial round of high-fives was shared by all at the Nuun Hydration office on November 4th when CEO Kevin Rutherford announced the third consecutive inclusion of Nuun…
Addaday Helps Ultra Runners Go The Distance As The Official Recovery Partner Of The Western States 100-Mile Endurance Run
SANTA MONICA, Calif., Dec. 3, 2019 – Addaday Intelligent Technologies (AIT), announced today its partnership with the Western States® as the Official Recovery Partner of the iconic 100-mile trail race, one of the oldest and…
GB Personaltraining joining deboer wetsuits as retail partner in Germany
Stamford, CT, Release: December 3, 2019. deboer wetsuits is proud to have GB Personaltraining as a retail partner in Germany. Gerhard Budy and GB Personaltraining have 20 years of experience in triathlon, and produce both…
Altra Welcomes Chuck Ponthier as Senior Director of Sales
DENVER, COLORADO – December 3, 2019 – Altra is thrilled to welcome Chuck Ponthier as Senior Director of Sales. Ponthier will lead all North American sales strategy from overseeing key accounts and P&L sheets to…
Challenged Athletes Foundation (CAF) Kicks Off The Charitable Season With “Do 20, Give 20” Campaign For Giving Tuesday
SAN DIEGO, CA – December 2, 2019 – Challenged Athletes Foundation (CAF), a world leader in supporting people with physical challenges get access to sports and fitness, has announced today a Giving Tuesday campaign where…
Super League Triathlon Returns to Ottawa Qualifier Event
2 December 2019 – Ottawa, Canada: Ottawa will make its return to the Super League Qualifiers calendar on 4-5 July after an outstanding debut in 2019, which saw Super League athletes seize the rare opportunity to…
Perfect Hydration Named Official Water Sponsor for Intersect Music Festival
LOS ANGELES (November 26, 2019) – Perfect Hydration – one of the cleanest forms of purified alkaline electrolyte water – announced today that it will be the official water sponsor for Intersect Festival, presented by Amazon Web Services…
Arcade Belts Welcomes Three New Outside Sales Force Members to Team
Olympic Valley, Calif. – Arcade Belts, the functional, lightweight and durable belt brand, announced today three outside sales force members will join the team to build out multiple retail territories in the United States and…
Backcountry Launches Gearhead-Crafted Winter Pursuit Collection
Park City, UTAH (September 26, 2019) — Today, Backcountry, the country’s leading specialty outdoor retailer, announced the upcoming launch of its Winter Pursuit Collection, live on Backcountry.com September 30th. Featuring industry-leading GORE-TEX technologies, the collection…
woom USA Debuts WORN TO BE WILD Apparel Line
Austin, TX November 26, 2019 – woom, with its ingeniously designed, ergonomically adapted, superlight children’s bikes, has become one of the best-loved bicycle brands in the United States and Europe over the past six years.…
Arcade Belts Implements Sixth Annual White Friday Initiative For Holiday Season
OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – is reinstating their White Friday initiative for the sixth consecutive year. For every purchase made between Black Friday and Cyber…
Introducing the New PEAR Sports Health and Fitness Software Platform for Enterprises and Consumers
Newport Beach, CA – November 13, 2019 – PEAR Sports, a SaaS and digital mobile solutions company that creates proprietary digital coaching and wellness solutions, today announced it has launched its new enterprise software platform. The PEAR…
UltrAspire Welcomes Sally McRae to the Elite Athlete Team
Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in…
World-Renowned Leadville Trail 100 MTB and SBT GRVL Partner to Create the LeadBoat Challenge
LEADVILLE, Colo., Nov. 13, 2019 — Two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL p/b Canyon, today announced the ultimate challenge of 2020: the LeadBoat Challenge, racing the Leadville Trail 100…
Nuun Hydration Launches Immune Boosting Innovation “Nuun Immunity” in Canada
November 13, 2019 – Seattle, WA – Today Nuun is proud to announce the launch of Nuun Immunity across Canada. Introduced in the American market in April 2018, Nuun Immunity is one of the latest innovations…
Up for Air Series Announces Platinum Sponsor
Denver, CO (November 12, 2019) – The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and…
COROS Performance Optimization Device and New Track Running Mode Hit the Market
Tustin, CA, November 12, 2019 – COROS Wearables Inc., makers of endurance sports wearables, announced today their first Smart Running Accessory with the addition of the COROS Performance Optimization Device (POD). According to COROS, the POD…
Injinji Launches Everyday Upcycled Collection in North America
Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection. Available for purchase beginning today on injinji.com, the new,…
SBT GRVL, Presented by Canyon Bicycles, Opens Registration Dec. 3 for 2020 Event
STEAMBOAT SPRINGS, Colo. (Nov. 5, 2019) –SBT GRVL, a world-class gravel bike experience set in the picturesque ranching town of Steamboat Springs, Colo., will open registration Dec. 3 for its second-year event. SBT GRVL welcomed 1,500…
US Trail Running Conference heads to Fayetteville, AR for 2020 event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 edition of the industry-leading Conference will be held at Fayetteville, Arkansas, October 21 – 24. The 2019…
Casting for Recovery adds BUFF® as a 2020 National Sponsor
Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce…
HOKA ONE ONE Named Presenting Sponsor of Western States 100
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world,…
Suunto Now Accepting Applications for 2020 Suunto Multisport Team
OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three…
NOCCO Beverage Company Announces Expansion into 500 Accounts Nationwide
LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United…
Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events
BOULDER, Colorado, October 28 2019 – Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000…
Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt
BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with…
Decathlon Collected 124 Tons of Trash on World Cleanup Day
EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East…
The 19th Annual Rio Del Lago 100 Mile Endurance Run Returns to Folsom, CA
(Folsom, CA) – The Rio Del Lago 100 Mile Endurance Run (www.rio100mile.com) presented by NorCalUltras is returning to Folsom for its 19th year on Saturday, November 2, 2019. The iconic race starts at Beal’s Point, a Folsom…
Top Trail Runners Gather in Nepal for Golden Trail World Series Final
NEPAL (October 22, 2019) – The second season of the Golden Trail World Series (GTWS) will culminate with the Grand Final this Saturday, October 26 at the Annapurna Trail Marathon in Nepal, where the crowning ceremony…
Brazos Bend 100, Site of the 2019 USATF 100 Mile Trail National Championship Race, Sells Out in Record Time
Houston, Texas – Trail Racing Over Texas, organizer of the Brazos Bend 100 Trail Race, announces today that the signature event has sold out every distance. Brazos Bend 100 is the largest ultramarathon event in Texas and…
SaltStick® Releases First Liquid Concentrated Electrolyte Add-in: Elixalyte™
MALIBU, Calif. (October 21, 2019)— Toker Engineering LLC, the maker of SaltStick® Electrolytes, announced today the launch of Elixalyte™, the first concentrated electrolyte add-in with all four major electrolytes: sodium, potassium, calcium and magnesium. Elixalyte™…
Randall Reeves Becomes First Person to Solo-Circumnavigate American, Antarctic Continents in One Season
Oct. 21, 2019 (SAN FRANCISCO) On Saturday, October 19, 2019, bluewater explorer, Randall Reeves, navigated his 45-foot aluminum sloop, Mōli, under the Golden Gate Bridge and into the record books, becoming the first person to…
2019 US Trail Running Conference sets attendance record
Estes Park, CO – The 7th annual US Trail Running Conference was held October 9-12, at the historic Stanley Hotel in Estes Park, Colorado, and provided three and a half days of presentations, networking, vendor displays, morning…
rabbit’s Michael McKnight Sweeps Triple Crown with Historic Moab 240 Win
Santa Barbara, California – When Michael McKnight set out to complete the Triple Crown of 200s this year, he simply wanted to complete the Bigfoot 200, Tahoe 200 and Moab 240 in a faster combined time than his record…
World’s Best Water Athletes dive into San Francisco Bay for Red Bull Heavy Water
San Francisco, Calif. (Oct. 15, 2019)– Red Bull Heavy Water, a highlight on the pro Standup Paddleboard circuit, today announced a 5-day green light for the competition weather window, as forecasting indicates that Friday October 18…
First Class Recovery Lounge at SLO Ultra Trail Races and Inaugural SLO County Ultra Games
SAN LUIS OBISPO, Calif. – (October 14th, 2019) – Participants of the SLO Ultra Trail Races and SLO County Ultra Games, presented by CoastHills Business Services and hosted by Visit Arroyo Grande, can look forward…
rabbit’s Sean Nakamura Accomplishes the Unimaginable by Becoming Only the Fourth Person to Complete The Great Eight of UltraRunning
October 9th, 2019 – Santa Barbara, California – After the inception of the Western States 100 Endurance Run in 1974, 100-mile races began to emerge around the country. By 1991, after the formation of the Arkansas Traveller…
Nuun Expands Availability of Nuun Endurance Into Canada
SEATTLE October 8, 2019 – The functional hydration company Nuun is now offering their new Nuun Endurance formula for purchase in Canada. As the best-selling sports drink supplement brand in sport specialty and natural food retailers in…
Pacific Crest Endurance Sports Festival opens registration Monday October 7th at 9am
Sunriver, OR – This is the premier destination event for athletes and families in the Northwest! Each year in late June nearly 20,000 people including athletes, volunteers, spectators and vendors from all over the country and…
Mammut-North America Adds Talent To Growing CO-based Team
(Williston, VT) Oct. 3, 2019 — Mammut, the leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, has added three key team members to its…
Granite City Brewery Becomes Official Beer Sponsor of The Alumni Challenge
ANNAPOLIS, MD– Legendary Sports Group has partnered with Granite City Brewery and Cadillac Ranch as the official beer and restaurant partners of the inaugural Alumni Challenge race at National Harbor. Granite City Brewery will be serving up delicious craft beers in…
Diamond Brand Gear Goes Off Road at Overland Expo East
Asheville, NC – October 1, 2019 – Outdoor craft manufacturer Diamond Brand Gear is excited to expand their branch into the overlanding market at the 2020 Overland Expo East. At the event, the brand will have a booth…
Suunto Partners with Hardrock Hundred Mile Endurance Run
SILVERTON, Color. (September 26, 2019) – The Hardrock Hundred Mile Endurance Run is proud to announce a three-year partnership with Suunto, a global leader in sports precision instruments. With the announcement, Suunto becomes a Diamond Level Partner…
Boost Oxygen to Appear on ABC’s Shark Tank
Milford, CT – September 26, 2019 –Boost Oxygen is set to appear on an upcoming episode of ABC’s ‘Shark Tank’ during its’ 11th season on the network. On October 6, 2019, Boost Oxygen CEO/Co-Founder, Rob Neuner,…
Maurten launches World’s first Hydrogel Sports fuel with caffeine
GÖTEBORG, SE, September 25 – Caffeine is widely used by athletes during races and prolonged sessions. Science have shown that it increases alertness and reduce the perceived effort – properties that can aid athletes in…
Transrockies Moab Rocks MTB Stage Race to Kick Start The 2020 Season
[MOAB, UTAH, 25-September-2019] – Pioneers in the world of Mountain Bike Stage Racing, TransRockies Race Series has opened registration for the 2020 Moab Rocks. This 3-day mountain bike stage race in the off-road riding mecca…
Title Nine Movers And Makers Pitchfest Announces Winners
Emeryville, Calif — Title Nine, one of the largest, and the original, woman-owned independent specialty retailer in North America, held its second annual Movers and Makers Pitchfest this past weekend. Pitchfest is designed to support, promote…
US Trail Running Conference attracts Industry Experts to Estes Park
Estes Park, CO – Join some of America’s best trail and mountain runners at the seventh annual US Trail Running Conference, October 9-12, 2019, in the Concert Hall at the historic Stanley Hotel, Estes Park,…
Rocky Mountain Underground To Open Whistler Location
Breckenridge, CO, Sept. 18, 2019 — Rocky Mountain Underground (RMU), the outdoors company known for its core approach to ski and gear design and manufacturing, has secured a location and is opening a unique retail…
Vermeulen and Rinehart Take First at 37th Annual Chequamegon Mountain Bike Festival
CABLE, Wisc. – Earlier today, the small town of Cable, Wisconsin hosted more than 3,000 cyclists and hundreds of volunteers and spectators – more than triple its own population – to celebrate all things bicycling, the…
CamelBak® Bolsters North American Product Team with Key New Hire
PETALUMA, Calif. (Sept. 12, 2019)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Mike Valvano as the brand’s new director of soft goods and sport. Mike will oversee product management and overall business strategy…
Clif Bar, Decathlon and IKEA Host Fitness Cleanup Event
(Emeryville, CA) September 11, 2019 – A group of Northern California businesses – Clif Bar & Company, Decathlon and IKEA Emeryville, in collaboration with Emeryville Council member John Bauters and Save The Bay, are teaming up…
Momentous Releases Clean and Safe Sleep Formula for Athletes
(JACKSON HOLE, WY) Sept. 10, 2019 – Momentous, a premium sports nutrition company, announces the release of a new product that helps people fall and stay asleep more easily, reduce waking frequency and duration, and…
Rebecca’s Private Idaho, presented by MiiR 2019 Gravel Cycling Race and Festival Wraps with 36% Growth in Riders, 35% Of The Field Women
KETCHUM, IDAHO (September 9, 2019) – Seven-time world champion, professional cyclist, Mountain Bike Hall of Fame Inductee and globally celebrated endurance athlete Rebecca Rusch welcomed a record-breaking sold-out field of 1,200 riders to her hometown…
Cotopaxi Joins 32 B Corps In Nation-Wide Call To Action
Salt Lake City, UT. Sept. 3, 2019 – Cotopaxi, the first venture capital-backed Benefit Corporation and Certified B Corp, and a leader in corporate responsibility, has joined 32 other B Corps from diverse industries to send…
Backcountry Partners With National Ability Center
Park City, UTAH (Sept. 3, 2019) – Today, Backcountry, the country’s leading specialty outdoor retailer, announced a new partnership with the Park City-based National Ability Center (NAC), one of the largest organizations of its kind…
Red Bull Party Wave serves up surf skills and the aloha spirit in Waikiki
Honolulu, HI (August 26, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, showcased Hawaiian community and culture to…
Ignite Breaks into Topicals, Announces CBD Pain Relief Cream and Roll-On
LOS ANGELES, CA (June 26, 2019) —Ignite International, Ltd. has announced the launch of a new line of CBD products, this time focusing on topical formulas that can be applied directly to the skin for…
The Outbound’s Pursuit Series Partners With KOA as Presenting Sponsor
San Francisco, Calif., Aug. 22, 2019— The Outbound’s Pursuit Series adventure camps offer an inclusive, immersive, and adventurous approach to learning outdoor skills and activities. Thanks to partnerships with brands and organizations who share the…
Arcade Belts Introduce The Original Adventure Belt This Holiday Season
Olympic Valley, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – introduces the lighter and stronger adventure belt this holiday season, available in ten styles with multiple color variations. “The Arcade…
rabbit Athlete Michael McKnight Wins the Bigfoot 200, Seeks Triple Crown Record
Santa Barbara, California – The Grand Slam of Ultrarunning, which requires participants to complete four of the country’s oldest 100-mile races in one summer, was founded in 1986. Given the growth of ultrarunning since then,…
Nuun® Expands the Availability of Nuun Sport Into Canada
Seattle, WA August 7, 2019– Nuun, the best-selling sports drink supplement brand in sport specialty and natural foods retailers in North America and the most-served sports hydration product on-course in Canada, is now offering their…
KINeSYS Sunscreen launches inaugural Ambassador Program
Leading sun protection brand, KINeSYS Performance Sunscreen, is excited to announce their inaugural KINeSYS Champions Ambassador Program for 2019. The program includes over 20 ambassadors from across the globe, from all walks of life, and…
CamelBak® Launches Revamped Podium Bottle Line
PETALUMA, Calif. – CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s…
Blackburn Design Launches Luminate 360™ Light Set
(Scotts Valley, CA) Blackburn Design, the cycling industry leader in bike accessories, today announced the launch of the new Luminate 360™ Light Set. This set includes a Dayblazer™ 400 front light, a Dayblazer™ 65 rear…
The New UltrAspire Alpha 4.0 Race Vest reinvents the idea of comfort
The pioneer of hydration systems, Bryce Thatcher, spent unprecedented amounts of time working through every detail of the UltrAspire Alpha 4.0 race vest in effort to create a new standard of comfort, practicality, and convenience.…
Record Breaks at 2019 Leadville Stage Race
LEADVILLE, Colo. — More than 300 mountain bike enthusiasts took to the Colorado Rockies for the three-day Stages Cycling Leadville Stage Race, owned and produced by Life Time, on July 26-28. John Gaston of Aspen,…
H2O Operations/Cadence Sports Announce New WaterMonster Markets
Austin, TX – Cadence Sports and H20 Operations have announced brand new markets for WaterMonster, the event hydration product that provides events around North America a hassle free and environmentally responsible hydration solution. The new…
Jaybird’s New VISTA™ Totally Wireless Headphones Redefine Audio for Athletes
PARK CITY, Utah — July 31, 2019— Jaybird, the leader in sport headphones for runners and adventurers, announced today Jaybird VISTA™TotallyWireless SportHeadphones, its lightest, most streamlined and powerful earbud to date, designed for the demanding…
Jessie Diggins Joins Salomon Footwear, Apparel and Gear Team
Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordic skiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot…
Long Distance Swimmer Passes 200 Nautical Miles After 40 Days at Sea
Long-distance swimmer Ben Lecomte is experiencing the beauty of the natural world and the true cost of plastic pollution in our oceans. After 40 days of swimming up to 8 hours per day, and pushing…
US Trail Running Conference announces sponsorship agreement with Run Strong by Fox River and Billy Mills as keynote speaker for 2019 event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsorship agreement with Run Strong by Fox River for the 2019 event. The Conference will feature a new…
Red Bull Party Wave Team Surfing Competition returns to Duke’s Oceanfest for its 6th Year
Honolulu, HI (July 24, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, will return to the famed shores…
Outdoor Economy Conference Returns To Western North Carolina
Asheville, NC (July 22, 2019) – The Outdoor Economy Conference will return to Western North Carolina (WNC) for a second year on Thursday, Oct. 10, 2019. After selling out in its inaugural year, the conference has…
