Press Release Archives

FRUITA, CO — Desert Gravel is proud to announce Salsa Cycles as the title sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) travels around and across…

BOSTON (May 26, 2020) – Today, a cohort of outdoor industry brands announced the Perfect Mile, a global virtual run to raise money for those helping to fight COVID-19. Inspired by the legacy of Sir Roger…

Colorado Springs, CO – The American Trail Running Association (ATRA) is supporting the effort of the World Mountain Running Association (WMRA), to recognize the amazing achievements of mountain runners worldwide. To this end, the WMRA has…

After having carefully examined all the options in compliance with the government’s regulations, but also after having consulted with the runners, local authorities and partners, the UTMB® Mont-Blanc organization team regrets to announce that due…

HONOLULU, HI (May 19, 2020) – Molokaʻi-2-Oʻahu Paddleboard World Championships (M2O) opened registration this week for its M20 Virtual race to celebrate paddling worldwide. M20 Virtual is a 16-mile ‘Anyone, Anywhere, Anything Goes’ event that will take…

Camille Herron is an Ultramarathon runner originally from Oklahoma. She is the first athlete to win all three of the IAU’s 50k, 100k, and 24-Hour World Championships. She won the 2017 Comrades Marathon and has…

SEATTLE May 18, 2020 – Today the functional hydration company, Nuun, launches their newest product suite, The Podium Series. Designed for high effort and high-performance exercise, The Podium Series consists of three formulas: Nuun Prime,…

Vancouver, BC, May 14, 2020 — FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the upcoming release of a free firmware update which will provide open water features in the…

SAN DIEGO, California – May 13, 2020 – 100%®, the San Diego-based sports performance company, continues to give back to those in need during this pandemic, announcing today that it will donate 20 percent of…

RICHMOND, VA – Dominion Energy Riverrock is planning its first Virtual Experience to bring the sights and sounds of the festival, which was originally scheduled for May 15-17 before its cancellation due to the COVID-19…

Livermore, CA (May 12, 2020) – Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on…

DURANGO, Colo. (May 12, 2020) – Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12,…

EVERGREEN, COLO. May 8, 2020 — Desert Gravel and Team Evergreen will be opening pre-registration to women on May 10th, for their inaugural  Co2uT gravel race, (scheduled in October). This unique event showcases all the…

Realtime Experience Sport (ReSport), a platform for advanced mapping, registration, results, and race tracking systems, has partnered with British Rowing to develop a slate of virtual events to compensate for the cancellation of rowing races…

MONTARGIS, FRANCE, May 5th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is proud to release The Touareg – the latest addition to their gravel/cyclocross range. Whether you’re racing or planning an epic adventure,…

Scottsdale, Arizona-( May 4, 2020) – MOXiLIFE™ Nutrition introduces a recently discovered ‘brain boosting’ bonus to PhytoLyte™  Watermelon Cucumber drink for both male and female Ironman triathletes and more specifically for expecting female athletes. The…

EVERGREEN, COLO. May 1, 2020 — Team Evergreen Cycling and Desert Gravel are teaming up to present the inaugural Co2uT gravel race, scheduled for October 10th, 2020.  This unique “Desert Gravel” event starts and ends…

CERRITOS, Calif. (April 30, 2020) – The makers of Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today that they have donated over $570k in hydration beverages to…

SEATTLE April 29, 2020- Nuun Hydration is proud to welcome Cody Kelley to their roster of sponsored athletes for the 2020 season. Kelley will be the first athlete to wear a custom Nuun-branded helmet, a…

(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started…

Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their…

Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the…

LOGAN, Utah, April 27, 2020—iFit, the leading interactive, connected fitness technology, is now streaming its Egypt walking series, a 14-part tour. This walking series is available to all iFit members and all free trial users…

BOULDER, Colo. (April 23st, 2020) – Headsweats, the leader in high-performance apparel and headwear, has teamed up with Grassroots Aid Partners (GAP) to donate masks for volunteers who provide hot food to communities that have…

DURANGO, Colo. – Tailwind Nutrition has announced new measures to support healthcare workers and first responders during the COVID-19 pandemic. Many brands across the nation are pivoting their businesses and manufacturing to develop wearable personal…

Boulder, CO – April 22, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, debuts 2 – layer Face Mask collection. These breathable, reusable, water resistance face coverings will be available in…

Richmond, Calif. (April 21, 2020)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that effective immediately, they are launching a program to support authorized specialty…

Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce…

Rehab Recovery™ is an exciting new product launched by F2C Nutrition that will benefit athletes in multiple ways, not only does it relieve inflammation and joint pain and while training and competing, it helps to preserve…

“It happened so quickly,” states Leslie, owner and President of Leslie Jordan, Inc. First, a frantic email from a friend: “PLEASE HELP! The hospital where my husband practices is running out of masks!” The next…

(Jackson Hole, Wyo.) – Momentous, a premium sports nutrition company, announces the launch of the #SupportYourSweat Campaign to help gym and fitness professionals who have been affected by Covid-19 and are struggling or have been…

LAS VEGAS, NEVADA – April 14, 2020 – Beyond Limits Running is pleased to announce the 2nd Annual Happy Hippie Harvest Run will take place November 7, 2020 at the non-profit Gilcrease Orchard in Las…

Salt Lake City, UT. April 13, 2020 — Cotopaxi, Benefit Corporation, outdoors apparel and gear brand, and founders of the popular Questival event series, today announced Questival Quaranteam,  a virtual adventure experience during the nationwide…

(Stockholm, Sweden – April 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the addition of the Kalk INK SL to its expanding line up of off-road electric motorcycles.…

After a well-received inaugural campaign in 2019, leading sun protection brand, KINeSYS, is preparing for the launch of its 2020 Ambassador Program. The 2020 KINeSYS Champion Program will feature over 40 Ambassadors – an increase…

Victoria, B.C. – April 7, 2020 – Live Feisty Media is pleased to announce the release of the first- ever women’s gravel podcast, Girls Gone Gravel. The podcast, released today, will interview female gravel cyclists…

Scotts Valley, CA, April 6, 2020 – Bell and Giro, major providers of outdoor sports and recreation products, today announced the donation of 3,194 protective goggles to America’s frontline healthcare workers combatting the spread of…

SAN DIEGO, California – March 31, 2020 – 100%®, the San Diego-based sports performance company, has announced today that they sent a shipment of performance protective eyewear to the Los Angeles Fire Department Emergency Medical…

Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed…

(Stockholm, Sweden – March 31, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused motorbike and scooter, Ösa, has been named as a recipient of the 2020 Red Dot…

EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5…

Holland, MI, March 30, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers. Lake…

SAN DIEGO, CA – March 27, 2020 – Many lives are rapidly changing around the globe and the Challenged Athletes Foundation (CAF) has remained committed and focused on positively impacting athletes with physical challenges. CAF…

Boulder, CO March 25, 2020 – The COVID-19 crisis has sent the world spinning with a flood of event cancellations. Nearly every running race and event scheduled this spring has been canceled or postponed. “To…

March 25th, 2020, Santa Barbara, California – The rabbit team continues to grow in both quantity and quality after a second major signing this month. Hayden Hawks, one of the best U.S. male ultrarunners in…

San Diego, CA — Orucase announces they have begun production on protective face marks to help tackle supply gaps for important protective articles. Like many other companies across different industries, Orucase has pivoted to help…

Holland, MI, March 23, 2020 — New Holland Brewing, craft brewery and distillery based in Holland, MI, reacts to the current global COVID-19 pandemic with a show of support to affected communities. As part of…

Rohnert Park, Calif. – March 20, 2020 – Marmot® is proud to announce its participation in the 2020 Grassroots Connect show taking place in Knoxville, Tennessee this June. The show, organized by the Grassroots Outdoor…

Boulder, CO, March 19, 2020. BASE Performance is excited to partner with Jordan Bryden for 2020. Bryden has found success with multiple podium finishes at 70.3 and Iron Distance events. Now 33 years old- He…

Boulder, CO, Release: 18 March, 2020. BASE Performance is excited to announce FastGear as its exclusive distributor in Australia. Sports are more global than ever, and it is important for BASE to have representation and…

Austin, TX March 16, 2020 – Last fall, woom presented our first mountain bike, the woom OFF, meticulously designed and lovingly built for kids who seek physical challenges on the trail, in the bike park,…

Scottsdale, Arizona-( March 15, 2020) – MOXiLIFE™ Nutrition – a personalized premium endurance sport nutrition company and Just Wetsuits; Chandler AZ, is combining their local roots to provide a full service shopping channel for triathletes.…

XTERRA Global, LLC, owners and producers of the XTERRA World Tour, are following direction provided by the Centers for Disease Control (CDC), World Health Organization (WHO), and local municipalities regarding the coronavirus (COVID-19) for each…

Boulder, CO – The Davis Phinney Foundation is pleased to announce the appointment of Rebecca Reifel as its new events and development manager. Based at the Foundation’s offices in Boulder, Colorado, Rebecca will manage Team…

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference, has announced that Spartan Trail will be the presenting sponsor for the Trail Runner segment at the 2020 event. The eighth…

PHOENIX, March 12, 2020 — CoolEvents is closely monitoring developments around the world relating to the Coronavirus/COVID-19 as participant safety and public health are paramount concerns. We are working with the appropriate municipalities in which…

HONOLULU, HI (March 11, 2020) – XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today launched a new monthly XTERRA Podcast series powered by Braveheart Coaching. Hosted by five-time off-road triathlon world…

(Boulder, CO) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, is expanding its Certified Pre-Owned (CPO) program with Guaranteed Buyback to every bike it sells. This move comes on…

Boulder, CO. (March 11th, 2020) – Specialized Bicycle Components and Adventure Fit announce the revival of Gold Rush Bike Rally, a gravel bike race in historic gold mining country west of Boulder, Colorado. It is…

SAN DIEGO, California – March 10, 2020 – 100%®, the San Diego-based sports performance company, is excited to announce the addition of Pau Capell, Fernanda Maciel and Judith Wyder to its growing roster of elite…

BOSTON (March 10, 2020) – Tracksmith, an independent running brand based in Boston, introduces its Spring 2020 Collection, featuring performance pieces inspired by the runner’s journey from early season training to a goal race. Spring…

BOULDER, CO March 10, 2020 – MOTUS Off-Road, one of the largest off-road production companies in the United States, names BASE Performance as the Official Energy Gel, Bar and Hydration of the 2020 MOTUS Off-Road…

Santa Barbara, California – Amanda Basham is the latest addition to the rabbitPRO team after she recently signed with the cutting-edge running apparel brand rabbit. With top results at some of the world’s most prestigious…

With so many major outdoor and cycling events being cancelled, Peak Content Summit stands out for holding firm and developing alternative attendance plans. The content marketing strategy conference will remain in Asheville, NC, on March…

Many outdoor, cycling and active lifestyle brands think of content marketing as lots of little, one-off stories placed sporadically on social media and blogs. But filmmaker Mike Dion, the award-winning producer of Ride the Divide,…

(Stockholm, Sweden – March 4, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the launch of Kalk INK. This off-road electric motorcycle is an iteration of the game-changing Kalk…

Estes Park, CO – The US Trail Running Conference has announced that Race Roster, the fastest growing endurance registration platform in North America will be the presenting sponsor for the Race Director days at the…

Cool, CA – NorCalUltras is excited to announce its continuing sponsorship with GU Energy Labs for the 12th year. This long-time partnership has supported the Way too Cool 50K and American River 50 Mile Endurance…

San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States. But…

Colorado Springs, Colorado—Sports Strategies announced today that The Garden of the Gods Trading Post has signed on as a supporting sponsor and start line of day two of The Pikes Peak APEX presented by RockShox,…

Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party and…

Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCubeTM insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or synthetic…

Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced that it will be the exclusive CBD sponsor for Dave Proctor as he aims to break the…

Protein Bar Brand grows Ambassador Program to Promote Happy, Healthy Snacking LOS ANGELES (February 21, 2020) – Bodybuilder and fitness enthusiast Cassandra (Cass) Martin traded her barbells for Barebells by officially joining Barebells Functional Foods™…

Scottsdale, Arizona-( February 21, 2020) – MOXiLIFE™ Nutrition discovers HydraMag® Magnesium as an ALL season electrolyte beverage for athletes training in cold weather. Coaches and athletes seeking a great tasting electrolyte beverage used during sub-zero…

Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With a…

HENDERSON, NEVADA – February 20, 2020 – Beyond Limits Running, the owner and producer of the annual Jackpot Ultra Running Festival, Southern Nevada’s premier ultra-running endurance event, was honored to crown this year’s USA Track…

BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses,…

OLYMPIC VALLEY, Calif. (February 14, 2020) – Skateistan – a non-profit, non-governmental organization with a mission to empower children through skateboarding and education – won the 2020 Oscar for Documentary (Short Subject) for Learning To Skate In A War Zone (If…

Las Vegas, NV – The 7th Annual Jackpot Ultra Running Festival, Sin City’s premier endurance running event, returns to Cornerstone Park in Southern Nevada February 14-16, 2020. Jackpot will again feature the USA Track & Field…

For 25 years, KINeSYS has been supporting and protecting women, no matter how they play. This year, KINeSYS is thrilled to be connecting with even more women who enjoy the outdoors by backing the internationally…

Olympic Valley, CA. (FEB 11, 2020) – Red Bull Raid, the only freeride event in the United States that blends the endurance aspect of competitive uphill ski mountaineering with the technical, progressive style of big-mountain…

(Stockholm, Sweden – February 11, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announces their win of the 2020 iF Design Award. Behind the iF DESIGN AWARD is the International…

Colorado Springs, CO – The American Trail Running Association (ATRA) has partnered with UltraSignup to be its preferred registration provider and a member of its Event Standards Program.  ATRA’s Event Standards Program debuted in 2012, and…

GearJunkie founder Stephen Regenold will lead brands, marketers and publishers through the process of creating a comprehensive content marketing campaign. Regenold has led GearJunkie’s growth through smart brand integrations that create valuable content and opportunities…

Stamford, CT, Release: February 5, 2020. deboer wetsuits is proud to have Palani Distribution as a retail partner in France. France is an important market for deboer wetsuits, and we are very excited to work…

BOULDER, CO. (February 4th, 2020) – Boulder County got almost a foot of snow on Monday and Tuesday, but that will not stop a record numbers of winter adventurers from taking on the challenge of…

(Salt Lake City, UT ) – Trust Performance, innovators in suspension technology, announced today the “Swap to the Future” program, a trade-in trade-up program that provides riders up to a $500 rebate on a Trust…

Honolulu, HI – It may be cold where you are, but summer is in full swing in New Zealand where more than 700 off-roaders are gathered to ring in the 2020 XTERRA World Tour season-opener…

Tempe, Arizona – Sudden cardiac death is the first presenting symptom of heart disease in 50% of people suffering a heart attack or cardiac arrest, according to The Heart Health and the Endurance Athlete presentation from…

EVERGREEN, CO, January 29, 2020 — Team Evergreen Cycling and Beti Bus Productions are teaming up for the 11th annual Beti Bike Bash on May 31, 2020 in Lakewood, Colorado. The largest women’s mountain bike…

Denver, Colo. – Colorado-based nonprofit Suffer Better today announced the first recipient of its new Do Good Grant program,  which supports endurance athletes carrying out innovative endurance projects with thoughtfully embedded philanthropic goals. Kunlong Von Cousin,…

(Santa Rosa, CA) January 23, 2020 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined…

ESCONDIDO, CA – Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and…

January 23, 2020 – Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of…

Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more than a…

PORTLAND, OR (January 22, 2020) – Leading bicycle shipping service BikeFlights.com is pleased to introduce its Brand Ambassadors for the 2020 season, including nine individuals and five teams. “We are honored to have such talented…

iKOR’s Donation Supports Athletes Pushing Limits and Doing Good Denver, Colo. (January 22, 2020) – iKOR Labs, Boulder-based producers of the worlds best recovery products, utilizing full spectrum hemp oil (aka CBD or cannabidiol) for endurance athletes,…

January 22, 2020, PORTLAND, OR — The US Trail Running Conference has earned official certification of its annual conference by the Council for Responsible Sport (Council). Until now, only competitive sporting events have become certified,…

LOS ANGELES (January 21, 2020) – Perfect Hydration – ultra purified alkaline water with electrolytes – announced that it signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina…

(Salt Lake City, UT ) – Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award is a benchmark and…

Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced that Don Reichelt, sponsored athlete, finished first in the 20-mile Coldwater Rumble run in a time of…

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running Communities for Climate Action and Sustainability. This…

Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today proudly announced the addition of Andrew Pruitt,EdD as Sports Medicine Consultant for Science and Innovation. Pruitt, a legend in the…

If your content marketing efforts seem to be falling flat, they might just need better SEO. “A lot of brands produce great content, then get frustrated when it doesn’t drive higher traffic to their website…

Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the elements and serious competition at…

Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located close to Mountain Hardwear’s flagship headquarters in Richmond,…

(Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to…

SAN DIEGO, CA – January 14, 2020 – CAF, a world leader in helping individuals with physical challenges pursue sports and physical fitness, officially launched its all new High School Adaptive Sports Program, presented by…

Atlanta, Georgia, January 14, 2020   SlayRx , a new innovator on the sports nutrition scene has added SparkPlug, a slow-release caffeine and electrolyte blend to its already robust line-up. The fun part? It’s mixed with…

iTAB is delighted to announce a new partnership with international cross-country ski competition, Gatineau Loppet– to offer skiers the chance to personalise their finisher medals with their name and finish time. Close to 2,500 skiers, of all…

The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has been…

Create your content marketing roadmap at Peak Content Summit Need a little help figuring out your content marketing strategy? You’re not alone, according to Peak Content Summit host Tyler Benedict. That’s why they’re kicking off…

LOS ANGELES – Barebells Functional Foods™  – the leading high-in-protein, no added sugar* protein bar brand – announced today that four flavors will launch in the United States. Currently present in over 35 markets worldwide,…

BALTIMORE, Md. – Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based footwear…

“Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in…

Sparta, NC – January 7, 2020 –  The Get Outside Mountain Relay is proud to announce that registration has opened for its fourth annual race, to be held June 5-6, 2020 among the beautiful Blue…

Boulder, CO (January 7, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today announced the addition of Tim Ams as Director of Sales to their expanding team. Ams will join…

LOS ANGELES (January 7, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today that it signed Cassandra (Cass) Martin as a brand ambassador to promote its…

Cincinnati, OH, January 6, 2020 — INFINIT Nutrition, a sports nutrition company that revolutionized the industry with its patented lineup of custom-blended nutrition solutions, has unveiled a brand new Custom Protein Recovery online platform and…

See LEOMO’s TYPE-S at the 2020 Consumer Electronics Show, Booth IW-9/Aria West LAS VEGAS (Jan. 6, 2020) — LEOMO, Inc., a leading international technology and sports innovation brand, proudly releases its revolutionary TYPE-S sports performance…

San Francisco, CA, December 17, 2019 – Today, Unboxed is launching FueledBy.co, a first-of-its-kind direct retail experience. FueledBy understands that all athletes are different, and if they want to perform at the highest levels they…

SANTA MONICA, Calif., Dec. 16, 2019 – Addaday, Inc. announced today it has been selected as the Official Recovery Tool Partner of USA Climbing, the United States National Governing Body for the sport of Competition…

(Williston, VT) Dec 13, 2019 – Mammut Sports Group AG, which has been a part of Swiss holding company Conzzeta AG since 1982, recently announced that Conzzeta would be pivoting its focus to one specific brand…

(Williston, VT) Dec 11, 2019 — Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to announce that two of its FW20 products have been selected as contenders in the 2020 Outdoor Retailer…

Salt Lake City, UT (December 11, 2019) Ragnar Relay with the support of Heritage Law Group announced its newest trail running event in 2020 to be held at the famed Lock 4 Park in Gallatin,…

Global sport goods company DECATHLON has defined 1.5°C science-based emissions reduction targets and commits to be aligned with a net-zero future, responding to what the latest climate science indicates is needed to limit the worst…

LOS ANGELES (December 9, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – signed multiple leading athlete brand ambassadors to promote its premium products in the fitness community.…

OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – announced today the addition of 22 new styles to its already robust product lineup for a 2020 Spring and Summer…

NEWPORT BEACH, CA – December 4, 2019 – PEAR Sports, creators of the PEAR Health & Fitness Platform that delivers smarter digital coaching technology, today announced it has partnered with Myodetox to develop a custom…

The Run Rabbit Run courses are very much like life, in that there are many little, and not so little, ups and downs in between the obvious highs and lows. RRR holds a 50 miler…

December 3, 2019 – Seattle, WA – A jovial round of high-fives was shared by all at the Nuun Hydration office on November 4th when CEO Kevin Rutherford announced the third consecutive inclusion of Nuun…

SANTA MONICA, Calif., Dec. 3, 2019 – Addaday Intelligent Technologies (AIT), announced today its partnership with the Western States® as the Official Recovery Partner of the iconic 100-mile trail race, one of the oldest and…

Stamford, CT, Release: December 3, 2019. deboer wetsuits is proud to have GB Personaltraining as a retail partner in Germany.  Gerhard Budy and GB Personaltraining have 20 years of experience in triathlon, and produce both…

DENVER, COLORADO – December 3, 2019 – Altra is thrilled to welcome Chuck Ponthier as Senior Director of Sales. Ponthier will lead all North American sales strategy from overseeing key accounts and P&L sheets to…

SAN DIEGO, CA – December 2, 2019 – Challenged Athletes Foundation (CAF), a world leader in supporting people with physical challenges get access to sports and fitness, has announced today a Giving Tuesday campaign where…

2 December 2019 – Ottawa, Canada: Ottawa will make its return to the Super League Qualifiers calendar on 4-5 July after an outstanding debut in 2019, which saw Super League athletes seize the rare opportunity to…

LOS ANGELES (November 26, 2019) – Perfect Hydration – one of the cleanest forms of purified alkaline electrolyte water – announced today that it will be the official water sponsor for Intersect Festival, presented by Amazon Web Services…

Olympic Valley, Calif. – Arcade Belts, the functional, lightweight and durable belt brand, announced today three outside sales force members will join the team to build out multiple retail territories in the United States and…

Park City, UTAH (September 26, 2019) — Today, Backcountry, the country’s leading specialty outdoor retailer, announced the upcoming launch of its Winter Pursuit Collection, live on Backcountry.com September 30th. Featuring industry-leading GORE-TEX technologies, the collection…

Austin, TX November 26, 2019 – woom, with its ingeniously designed, ergonomically adapted, superlight children’s bikes, has become one of the best-loved bicycle brands in the United States and Europe over the past six years.…

OLYMPIC VALLEY, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – is reinstating their White Friday initiative for the sixth consecutive year. For every purchase made between Black Friday and Cyber…

Newport Beach, CA – November 13, 2019 – PEAR Sports, a SaaS and digital mobile solutions company that creates proprietary digital coaching and wellness solutions, today announced it has launched its new enterprise software platform. The PEAR…

Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in…

LEADVILLE, Colo., Nov. 13, 2019 — Two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL p/b Canyon, today announced the ultimate challenge of 2020: the LeadBoat Challenge, racing the Leadville Trail 100…

November 13, 2019 – Seattle, WA – Today Nuun is proud to announce the launch of Nuun Immunity across Canada. Introduced in the American market in April 2018, Nuun Immunity is one of the latest innovations…

Denver, CO (November 12, 2019) – The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and…

Tustin, CA, November 12, 2019 – COROS Wearables Inc., makers of endurance sports wearables, announced today their first Smart Running Accessory with the addition of the COROS Performance Optimization Device (POD). According to COROS, the POD…

Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection. Available for purchase beginning today on injinji.com, the new,…

STEAMBOAT SPRINGS, Colo. (Nov. 5, 2019) –SBT GRVL, a world-class gravel bike experience set in the picturesque ranching town of Steamboat Springs, Colo., will open registration Dec. 3 for its second-year event. SBT GRVL welcomed 1,500…

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 edition of the industry-leading Conference will be held at Fayetteville, Arkansas, October 21 – 24. The 2019…

Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce…

AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world,…

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three…

LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United…

BOULDER, Colorado, October 28 2019 – Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000…

BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with…

EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East…

(Folsom, CA) – The Rio Del Lago 100 Mile Endurance Run (www.rio100mile.com) presented by NorCalUltras is returning to Folsom for its 19th year on Saturday, November 2, 2019. The iconic race starts at Beal’s Point, a Folsom…

NEPAL (October 22, 2019) – The second season of the Golden Trail World Series (GTWS) will culminate with the Grand Final this Saturday, October 26 at the Annapurna Trail Marathon in Nepal, where the crowning ceremony…

Houston, Texas – Trail Racing Over Texas, organizer of the Brazos Bend 100 Trail Race, announces today that the signature event has sold out every distance. Brazos Bend 100 is the largest ultramarathon event in Texas and…

MALIBU, Calif. (October 21, 2019)— Toker Engineering LLC, the maker of SaltStick® Electrolytes, announced today the launch of Elixalyte™, the first concentrated electrolyte add-in with all four major electrolytes: sodium, potassium, calcium and magnesium. Elixalyte™…

Oct. 21, 2019 (SAN FRANCISCO) On Saturday, October 19, 2019, bluewater explorer, Randall Reeves, navigated his 45-foot aluminum sloop, Mōli, under the Golden Gate Bridge and into the record books, becoming the first person to…

Estes Park, CO – The 7th annual US Trail Running Conference was held October 9-12, at the historic Stanley Hotel in Estes Park, Colorado, and provided three and a half days of presentations, networking, vendor displays, morning…

Santa Barbara, California – When Michael McKnight set out to complete the Triple Crown of 200s this year, he simply wanted to complete the Bigfoot 200, Tahoe 200 and Moab 240 in a faster combined time than his record…

San Francisco, Calif. (Oct. 15, 2019)– Red Bull Heavy Water, a highlight on the pro Standup Paddleboard circuit, today announced a 5-day green light for the competition weather window, as forecasting indicates that Friday October 18…

SAN LUIS OBISPO, Calif. – (October 14th, 2019) – Participants of the SLO Ultra Trail Races and SLO County Ultra Games, presented by CoastHills Business Services and hosted by Visit Arroyo Grande, can look forward…

October 9th, 2019 – Santa Barbara, California – After the inception of the Western States 100 Endurance Run in 1974, 100-mile races began to emerge around the country. By 1991, after the formation of the Arkansas Traveller…

SEATTLE October 8, 2019 – The functional hydration company Nuun is now offering their new Nuun Endurance formula for purchase in Canada. As the best-selling sports drink supplement brand in sport specialty and natural food retailers in…

Sunriver, OR – This is the premier destination event for athletes and families in the Northwest! Each year in late June nearly 20,000 people including athletes, volunteers, spectators and vendors from all over the country and…

(Williston, VT) Oct. 3, 2019 — Mammut, the leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, has added three key team members to its…

ANNAPOLIS, MD– Legendary Sports Group has partnered with Granite City Brewery and Cadillac Ranch as the official beer and restaurant partners of the inaugural Alumni Challenge race at National Harbor. Granite City Brewery will be serving up delicious craft beers in…

Asheville, NC – October 1, 2019 – Outdoor craft manufacturer Diamond Brand Gear is excited to expand their branch into the overlanding market at the 2020 Overland Expo East. At the event, the brand will have a booth…

SILVERTON, Color. (September 26, 2019) – The Hardrock Hundred Mile Endurance Run is proud to announce a three-year partnership with Suunto, a global leader in sports precision instruments. With the announcement, Suunto becomes a Diamond Level Partner…

Milford, CT – September 26, 2019 –Boost Oxygen is set to appear on an upcoming episode of ABC’s ‘Shark Tank’ during its’ 11th season on the network. On October 6, 2019, Boost Oxygen CEO/Co-Founder, Rob Neuner,…

GÖTEBORG, SE, September 25 – Caffeine is widely used by athletes during races and prolonged sessions. Science have shown that it increases alertness and reduce the perceived effort – properties that can aid athletes in…

[MOAB, UTAH, 25-September-2019] – Pioneers in the world of Mountain Bike Stage Racing, TransRockies Race Series has opened registration for the 2020 Moab Rocks. This 3-day mountain bike stage race in the off-road riding mecca…

Emeryville, Calif — Title Nine, one of the largest, and the original, woman-owned independent specialty retailer in North America, held its second annual Movers and Makers Pitchfest this past weekend. Pitchfest is designed to support, promote…

Estes Park, CO – Join some of America’s best trail and mountain runners at the seventh annual US Trail Running Conference, October 9-12, 2019, in the Concert Hall at the historic Stanley Hotel, Estes Park,…

Breckenridge, CO, Sept. 18, 2019 — Rocky Mountain Underground (RMU), the outdoors company known for its core approach to ski and gear design and manufacturing, has secured a location and is opening a unique retail…

CABLE, Wisc. – Earlier today, the small town of Cable, Wisconsin hosted more than 3,000 cyclists and hundreds of volunteers and spectators – more than triple its own population – to celebrate all things bicycling, the…

PETALUMA, Calif. (Sept. 12, 2019)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Mike Valvano as the brand’s new director of soft goods and sport. Mike will oversee product management and overall business strategy…

(Emeryville, CA) September 11, 2019 – A group of Northern California businesses – Clif Bar & Company, Decathlon and IKEA Emeryville, in collaboration with Emeryville Council member John Bauters and Save The Bay, are teaming up…

(JACKSON HOLE, WY) Sept. 10, 2019 – Momentous, a premium sports nutrition company, announces the release of a new product that helps people fall and stay asleep more easily, reduce waking frequency and duration, and…

KETCHUM, IDAHO (September 9, 2019) – Seven-time world champion, professional cyclist, Mountain Bike Hall of Fame Inductee and globally celebrated endurance athlete Rebecca Rusch welcomed a record-breaking sold-out field of 1,200 riders to her hometown…

Salt Lake City, UT. Sept. 3, 2019 – Cotopaxi, the first venture capital-backed Benefit Corporation and Certified B Corp, and a leader in corporate responsibility, has joined 32 other B Corps from diverse industries to send…

Park City, UTAH (Sept. 3, 2019) – Today, Backcountry, the country’s leading specialty outdoor retailer, announced a new partnership with the Park City-based National Ability Center (NAC), one of the largest organizations of its kind…

Honolulu, HI (August 26, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, showcased Hawaiian community and culture to…

LOS ANGELES, CA (June 26, 2019) —Ignite International, Ltd. has announced the launch of a new line of CBD products, this time focusing on topical formulas that can be applied directly to the skin for…

San Francisco, Calif., Aug. 22, 2019— The Outbound’s Pursuit Series adventure camps offer an inclusive, immersive, and adventurous approach to learning outdoor skills and activities. Thanks to partnerships with brands and organizations who share the…

Olympic Valley, Calif. – Arcade Belts – the functional, lightweight and durable belt brand – introduces the lighter and stronger adventure belt this holiday season, available in ten styles with multiple color variations. “The Arcade…

Santa Barbara, California – The Grand Slam of Ultrarunning, which requires participants to complete four of the country’s oldest 100-mile races in one summer, was founded in 1986. Given the growth of ultrarunning since then,…

Seattle, WA August 7, 2019– Nuun, the best-selling sports drink supplement brand in sport specialty and natural foods retailers in North America and the most-served sports hydration product on-course in Canada, is now offering their…

Leading sun protection brand, KINeSYS Performance Sunscreen, is excited to announce their inaugural KINeSYS Champions Ambassador Program for 2019. The program includes over 20 ambassadors from across the globe, from all walks of life, and…

PETALUMA, Calif. – CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s…

(Scotts Valley, CA) Blackburn Design, the cycling industry leader in bike accessories, today announced the launch of the new Luminate 360™ Light Set. This set includes a Dayblazer™ 400 front light, a Dayblazer™ 65 rear…

The pioneer of hydration systems, Bryce Thatcher, spent unprecedented amounts of time working through every detail of the UltrAspire Alpha 4.0 race vest in effort to create a new standard of comfort, practicality, and convenience.…

LEADVILLE, Colo. — More than 300 mountain bike enthusiasts took to the Colorado Rockies for the three-day Stages Cycling Leadville Stage Race, owned and produced by Life Time, on July 26-28. John Gaston of Aspen,…

Austin, TX – Cadence Sports and H20 Operations have announced brand new markets for WaterMonster, the event hydration product that provides events around North America a hassle free and environmentally responsible hydration solution. The new…

PARK CITY, Utah — July 31, 2019— Jaybird, the leader in sport headphones for runners and adventurers, announced today Jaybird VISTA™TotallyWireless SportHeadphones, its lightest, most streamlined and powerful earbud to date, designed for the demanding…

Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordic skiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot…

Long-distance swimmer Ben Lecomte is experiencing the beauty of the natural world and the true cost of plastic pollution in our oceans. After 40 days of swimming up to 8 hours per day, and pushing…

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsorship agreement with Run Strong by Fox River for the 2019 event. The Conference will feature a new…

Honolulu, HI (July 24, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, will return to the famed shores…

Asheville, NC (July 22, 2019) – The Outdoor Economy Conference will return to Western North Carolina (WNC) for a second year on Thursday, Oct. 10, 2019. After selling out in its inaugural year, the conference has…