No products in the cart.
All Posts by Diamondback Bicycles.
Diamondback Sponsors Seth Alvo’s North Carolina “Berm Park” Mountain Bike Park
KENT, Wash., (February 26, 2021) — A long time supporter of Seth Alvo, the creator behind @sethsbikehacks, and his pursuits both on and off the bike, Diamondback is excited to announce its pivotal role in…
Rossignol opens the doors to its all-new Aspen retail store location
Park City, UT – Feb. 25, 2021 – Building upon the success of their Aspen retail “pop-up” boutique, Rossignol is excited to open the doors to its larger, permanent retail location in downtown Aspen. Located…
Pro Cyclist Travis McCabe Rejoins Felt Bicycles With A Gravel Focus
Rancho Santa Margarita, California (February 25, 2021) — Felt Bicycles is excited to announce the return of professional cyclist Travis McCabe to its stable of athletes, where he’ll focus on gravel races and other endurance…
OrthoLite® Creates World’s First and Only Aerogel-Infused Open Cell PU-Foam
AMHERST, Mass. (February 25, 2021)– OrthoLite®, the industry leader of branded, high performance and comfort footwear solutions, unveils OrthoLite O-Therm™, an innovative new thermal insole technology that sets a new standard in cold-weather footwear protection.…
Nisa Meineke Joins The Big Gear Show as Marketing and Project Director
PARK CITY, UT (February 24, 2021) – The Big Gear Show is proud to announce the hire of Nisa Meineke, who will serve as the show’s Marketing and Project Director. Nisa brings a decade of…
SKLZ Launches Athletic Intelligence™ Training System in Partnership with SwitchedOn
Carlsbad, Calif. — SKLZ, the leader in premium fitness gear and sports training equipment, unveils a groundbreaking new training platform for athletes and coaches designed to engage both your brain and body during training. SKLZ…
Utah Governor Spencer Cox Welcomes The Big Gear Show to Park City, Utah
PARK CITY, UT (February 16, 2021) – The Big Gear Show is proud to host their inaugural event in Park City, Utah with the support of the Utah State Government. The Big Gear Show supports…
OrthoLite® Partners with Buffalo Groupe and Verde Brand Communications as Collective Agencies of Record
AMHERST, Mass. (February 16, 2021) – OrthoLite®, the industry leader of branded, high performance, comfort footwear solutions, announces Buffalo Groupe and Verde Brand Communications as the company’s agencies of record to lead and architect brand…
Cascade Designs Begins the New Year With Three New Hires
SEATTLE, Wash. (Feb. 5, 2021) – Cascade Designs is excited to announce the addition of three new members to both their product development and marketing teams. Kalon Pilmanis will serve as the Senior Director of…
SCARPA’s First Fully Biodegradable Shoe Wins 2021 Outdoor Retailer Innovation Award
BOULDER, Colo. (Feb. 2, 2021)– The new SCARPA Mojito Bio, the first 100-percent biodegradable shoe with a performance rubber sole, was recognized this month as a industry winner in the third-annual Outdoor Retailer Innovation Awards.…
TAXA Outdoors Unveils 2021 Woolly Bear Adventure Trailer + Basecamp
HOUSTON, TX (February 2, 2021)— TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, introduces its updated Woolly Bear rugged adventure trailer and basecamp for 2021. Lightweight, versatile and a camper’s…
Responsibility Update: Summary of Gore Fabrics’ Division Sustainability Initiatives and Goals in 2020
PUTZBRUNN – W. L. Gore & Associates (Gore) has published its 2020 Responsibility Update for the Fabrics Division. The Responsibility Update 2020 shares details on how the Division plans to leverage the newly introduced sustainability…
FORLOH and Montana Knife Company Launch Special Edition USA-Made Hunting Knives
WHITEFISH, Mont. (Feb. 1, 2021) — FORLOH, the first brand to manufacture high-end technical hunting apparel that is 100 percent made in the USA, has launched a new line of 100 percent USA-made hunting knives.…
1Climb Announces Grand Opening of College Park, GA Program in Partnership with adidas and Climbing 4 Change
COLLEGE PARK, Ga. – The 1Climb Foundation has announced their partnership with Climbing 4 Change, whose goal is to make the climbing and outdoor community more inclusive, to further 1Climb’s mission of introducing 100,000 kids…
Pro Triathlete Ashleigh Gentle Re-Signs with Felt Bicycles for 2021
Rancho Santa Margarita, California (January 28, 2021)— Felt Bicycles is excited to announce that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California brand for the 2021 season. The Australian star first…
TransRockies Gravel Royale Names Easton Cycling as Title Partner of the Four-Day Royal Flush Event
Panorama, B.C. (January 28, 2021) — TransRockies Race Series, a global leader in adventure stage races, today names Easton Cycling as the title partner of the TransRockies Gravel Royale four-day event — “Easton Cycling 4-Day…
PeopleForBikes Joins The Big Gear Show as Presenting Sponsor
PARK CITY, UT – The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as presenting…
SKLZ Expands Diamond Collection with Upgraded Best-Selling Hurricane Select Baseball Swing Trainer
Carlsbad, Calif. — SKLZ, the leader in premium baseball training equipment, unveils its upgraded baseball swing trainer, the Hurricane Select, to help athletes improve hand-eye coordination, hip rotation, swing path and muscle memory through repetition…
SKLZ Launches Elite-Level Soccer Trainer Pro Rebounder With Patented Rapid-Tension Tightening and Release System
Carlsbad, Calif. — Today, SKLZ is launching its elite-level soccer training rebounder with game-like ball returns, the SKLZ Soccer Trainer Pro, to help soccer players develop and master elite-level skills. Unlike most high-level rebounders, the…
SKLZ Expands Home Fitness Collection with New Pro Knit Resistance Bands
Carlsbad, Calif. – SKLZ, the leader in premium fitness gear and sports training equipment, expands its home fitness collection with the launch of a new line of resistance bands made from a super comfortable and…
World’s best-selling backcountry ski boots get supercharged in new Fall 21 versions of Maestrale, Gea family from SCARPA
BOULDER, Colo. (Jan. 14, 2021)– SCARPA has led the ski market for a decade by building the world’s best-selling and highest performing backcountry ski boots, the award-winning Maestrale and Gea family. Leadership, however, requires constant…
Dometic Protects Wild Habitats by Joining the Conservation Alliance
Elkhart IN – January 13, 2021 Dometic envisions a future with their customers happily enjoying their natural playground. To further the realization of this goal, Dometic joins the Conservation Alliance, a group of companies that…
GCI Outdoor Announces “The Mad Fisherman” Charlie Moore as Newest Brand Ambassador
HIGGANUM, Conn. (January 11, 2021) – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as a new brand…
Verde Brand Communications Names Rachel Gardner as Chief Innovation Officer
Durango, Colo. (January 8, 2021) – Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO). Gardner is a digital-marketing executive…
Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons
Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails…
77 Businesses and The Conservation Alliance Urge President-Elect Biden To Take Immediate Action To Protect the Arctic Refuge
Bend, Ore., January 6, 2021– The Conservation Alliance and 77 business members spanning the outdoor, craft beverage, financial, and renewable energy industries penned a letter to President-Elect Biden urging him to take immediate action to…
Kitsbow Updates Face Mask with Double-Entry Filter Pocket Design
Old Fort, N.C.(January 4, 2021)— In March, premium cycling apparel manufacturer Kitsbow was among the first to commercially-produce reusable fabric face masks, and one of the very few to offer a HEPA-type filter. Today, the…
Outdoor Prolink Matches Donations on Giving Tuesday, Rounding Out a Year of Over $70,000 Funds Raised
BOULDER, Colo. (December 22, 2020) – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, matched donations on Giving Tuesday to finish off a year of giving back…
The Conservation Alliance Announces Fourteen New Members
Bend, Ore. (December 21, 2020) – The Conservation Alliance is excited to welcome 14 new member organizations as we close out the 2020 year, adding to its growing list of more than 250 companies committed…
Outdoor Research welcomes new Vice President of People and Culture
SEATTLE, Wash. (Dec. 18, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, welcomed Brett Kruse to its leadership team this week. Kruse joins OR as its new Vice…
TAXA Outdoors Announces New Headquarters with Increased Production Capacity
HOUSTON (December 17, 2020) — Marking a year of significant growth in the Outdoor industry with an uptick in outdoor recreation and rising demand for recreational vehicles, TAXA Outdoors, the leading manufacturer of lightweight, mobile…
SCARPA continues work towards diversity, equity and inclusion in the outdoor industry through launch of athlete mentorship initiative
BOULDER, Colo. (December 17, 2020) – SCARPA, a trusted leader in the outdoor space, is excited to announce the launch of its first-ever “SCARPA Stands for Guiding Growth” Athlete Mentorship Initiative. This initiative will live…
Dometic North America Expands Team, Welcomes Tom Montague as Director of RVOE
Elkhart, Ind. — Dometic North America – part of Dometic Group AB – the global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and…
LifeHandle, The Simple and Versatile “Carry Anything” Sling, Has Launched on Kickstarter
BOSTON, MA. (December 11, 2020) — LifeHandle, a brand new direct-to-consumer brand that manufactures assistive carrying devices and accessories that grow and adapt with you, has recently launched on Kickstarter. The campaign has seen success…
Lost Paddle Media Acquires Four Consumer Fishing, Boating & Outdoor Sport Shows from National Marine Manufacturers Association
ASHEVILLE, NC (December 10, 2020)– Lost Paddle Media announces it has acquired the Kansas City Boat and Sportshow, Chicagoland Fishing Travel & Outdoor Expo, Suffern New York’s World Fishing & Outdoor Exposition, and the Saltwater Fishing Expo in…
Therm-a-Rest TwinLock and WingLock Valves Receive “Best of What’s New” Award from Popular Science
SEATTLE, Wash. (Dec. 9, 2020) – Therm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1972, and this year is no different as Popular Science honors the brand’s new TwinLock and WingLock…
TAXA Outdoors Expands Overland Edition with New TigerMoth and Mantis Overland Habitats for 2021
HOUSTON, TX — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, expands its Overland edition for the road less traveled with its brand new Mantis and TigerMoth Overland habitats, and…
Outdoor Research announces Roger Barton as New President
SEATTLE, Wash. (November 23, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, this week announced a new leadership structure with industry veteran Roger Barton taking the helm of…
TAXA Outdoors Seeks Nominations to Gift a Habitat-Getaway for the Holidays
HOUSTON, TX (November 18, 2020) — TAXA Outdoors, the leading manufacturer of lightweight, mobile and adaptable human habitats for outdoor adventure, wants to offer a deserving person in the Houston area the opportunity to safely…
Balega Now Accepting Applications for 2021 Impi Ambassador Team
Durham, N.C. – Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its sixth annual Impi ambassador team. For 2021, Balega welcomes applicants from around…
Outdoor Research Expands Face Mask Program, Adds New Protective Essentials Collection
SEATTLE, Wash. (Nov. 16, 2020) – Outdoor Research, a longtime leader in outdoor and tactical apparel, has expanded its Protective Essentials Collection this fall, adding two new performance masks with a built-in replaceable filter, along…
Outerbike Announces New Online Bike Finder Connecting Riders with Exhibiting Bike Brands & Releases 2021 In-Person Event Dates and Locations
MOAB, Utah (November 12, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, today launches an exciting new website feature that will help riders determine which…
Cascade Designs Continues Partnership with Big City Mountaineers for 2021
SEATTLE, Wash. (November 10, 2020) – Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, announces today a continued partnership with Big City Mountaineers (BCM), an organization committed…
Kitsbow & Swift Industries Collaborate to Launch All-New Hip Pack & Specialty Icon Shirt
Old Fort, N.C. (November 10, 2020) — Cut from the same cloth and mutual admiration of cycling and outdoor adventure, Kitsbow and Swift Industries are excited to announce the launch of the Swift Anchor Pack and…
Balega Launches Fall 2020 Limited Edition Hidden Comfort Sock to Benefit Lesedi Project
DURHAM, N.C. – Since its inception 17 years ago, community and helping those less fortunate has been a cornerstone of Balega International. This year, Balega is proud to launch a limited edition collection of Hidden…
Upcoming evolution of leadership in the Rossignol Group
Bruno CERCLEY joined Rossignol in 2002 and left in 2005 after Quiksilver acquired the Group. In 2008 he led a consortium that acquired Rossignol from Quiksilver, and he took over as CEO upon completion of…
Diamondback Partners with Rach McBride to Provide Women’s Gravel Scholarship
KENT, Wash., (Oct. 28, 2020) — Diamondback, a leader in the gravel cycling space, has partnered with athlete Rach McBride to facilitate and launch the Women’s Gravel Scholarship for one deserving rider. The partnership is…
TransRockies Gravel Royale Pairs with Felt Bicycles as Presenting Sponsor
Panorama, B.C. (Oct. 28, 2020) — TransRockies Race Series, a global leader in adventure stage races, today announces Felt Bicycles as presenting sponsor of TransRockies Gravel Royale. Together, they are eager to continue to build…
Rossignol’s BLACKOPS Sender Ti is Outside’s “2021 Gear of the Year”
Park City, UT – Oct. 26, 2020 – In the lead-up to the 2020-21 ski season, Rossignol’s all-new flagship freeride ski, the BLACKOPS Sender Ti, has been turning heads and drawing praise throughout every major…
SKLZ Debuts Pro Mini Hockey and Pro Mini Soccer Training Goals
Carlsbad, Calif. (October 22, 2020)— Capitalizing on its wildly successful Pro Mini Hoop series, SKLZ unveils Pro Mini Soccer and Pro Mini Hockey for endless hours of indoor entertainment for kids of all ages. The new Mini…
Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days
Durango, CO (October 21, 2020) – Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for…
Outdoor Research adds Midwest Outdoor Sales as sales agency in Midwest territory
SEATTLE, Wash. (Oct. 14, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Midwest Outdoor Sales, a sales agency representing the brand in the Midwest territory. Emily…
Tailwind Nutrition Introduces Limited Edition Salted Caramel Rebuild
DURANGO, Colo. (Oct. 14, 2020) – Tailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family. Tailwind Rebuild products,…
Member Companies of The Conservation Alliance Team Up to Protect Wild Places
Bend, Ore., October 12, 2020– A coalition of 14 companies have joined together to share their commitment to conservation by participating in The Conservation Alliance #WeKeepItWild campaign. From October 12-18, participating companies will donate five-percent…
Royal Robbins Debuts Switchform Outerwear for Fall 2020
SAN FRANCISCO, Calif. (October 9, 2020)— Royal Robbins revolutionizes packable outerwear with the introduction of its new Switchform collection, debuting now for Fall 2020. Designed for adventure and travel, Switchform outerwear takes functionality, versatility and…
Balega Introduces New Styles in Hidden Comfort and Hidden Dry Collections
DURHAM, N.C. (October 8, 2020) — Balega International, a leading sock brand in the run specialty market, expands two of its favorite sock styles for Fall 2020 with the introduction of new colorways of the…
Helly Hansen Launches LIFA® Face Masks, with All Profits in the U.S. Supporting The Conservation Alliance
BEND, Ore. (October 7, 2020)–Helly Hansen today announced a new initiative to support The Conservation Alliance with the launch of its new line of LIFA® face masks. All profits from U.S. sales of the new masks…
SKLZ Introduces New Line of Premium Baseball Batting Tees
Carlsbad, Calif. (October 1, 2020) – SKLZ, the leader in sports training equipment, introduces a new collection of premium baseball batting tees, available at sporting goods retailers beginning in October. The new SKLZ batting tees…
Outdoor Related Businesses Invest $950,000 to Secure Protections for Wild Places
BEND, Ore. (October 1, 2020) –The Conservation Alliance sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Funding will help conservation groups secure new protections for remote wild lands and…
Cascade Designs Welcomes New Senior Director of Sales
SEATTLE, Wash. (September 30, 2020) – Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, welcomes Jeremy Hancock as Senior Director of Sales, effective September 21, 2020. Hancock…
Balega Debuts 2020 Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020 limited…
Verde Brand Communications Launches Second Cohort of the Multi-Channel Marketing Academy
DURANGO, Colo. (September 15, 2020) – Verde Brand Communications, a full-service communications agency serving the specialty active lifestyle markets, opens registration today for the second cohort of its online marketing training, the Multi-Channel Marketing Academy.…
IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders
KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave…
The Conservation Alliance Announces Three New Success Stories for 2020
BEND, Ore. (September 10, 2020) – The Conservation Alliance, a coalition of companies committed to protecting wild places, announces three additional success stories for the 2020 calendar year with projects in Hunger Mountain, Vt., Klickitat Canyon,…
Outdoor Research adds Sespe Group as sales agency in SW territory
SEATTLE, Wash. (Sept. 9, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Sespe Group, a sales agency representing the brand in the Southwest territory, to its…
TransRockies Launches New Gravel Stage Race In British Columbia
Panorama, B.C. (Sept. 9, 2020) — TransRockies Race Series, a global leader in adventure stage races, is excited to announce a brand new premiere gravel bike race – the TransRockies Gravel Royale, which will take…
Uncharted Supply Co. Celebrates National Preparedness Month with Their Best Sale of the Year
PARK CITY, UT (Sept. 8, 2020) – From the COVID-19 pandemic to riots and natural disasters sweeping the nation, there’s never been a better time to get equipped for the unexpected. In honor of National…
ORCA Coolers Expands Offerings for Fall 2020 with Vino Tumbler and Soft-Sided Coolers
NASHVILLE, TN. (Sept. 8, 2020) — A brand created by outdoor enthusiasts for outdoor enthusiasts, ORCA (Outdoor Recreation Company of America) announces the launch of its all-new ORCA Vino wine tumbler and two soft-sided coolers,…
Verde Brand Communications and the Multi-Channel Marketing Academy Announce New Webinar Series
DURANGO, Colo. (September 1, 2020) – The Multi-Channel Marketing Academy, an eight-week immersive online marketing course presented by Verde Brand Communications, announces a new webinar series throughout the month of September. The series kicks off…
Balega Launches New Reflective Enduro Sock for Fall 2020
DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly…
Diamondback Expands Haanjo Gravel Bike Collection
KENT, Wash., (August 27, 2020) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the introduction of new gravel and adventure bikes. Defined by versatility and premiere capabilities on road…
SBT GRVL Raises $30K for Advocacy Partners Through SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (August 26, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride…
New Poll Reveals Political Power of Growing Outdoor Voting Bloc
BEND, Ore. (August 25, 2020) – A new poll conducted by The Conservation Alliance, a coalition of companies committed to protecting wild places, reveals the political potential of a growing outdoor voting bloc that is…
TAXA Outdoors Introduces New Models for 2021
HOUSTON, TX (August 21, 2020) — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, expands its collection with updates and renovations to its Mantis and Cricket habitats for 2021. In…
Royal Robbins Launches Hemp Sock Collection; Debuts New Website
SAN FRANCISCO, Calif. (August 17, 2020) — Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved…
Cascade Designs Welcomes New Sales Team to Serve Canadian Territories
SEATTLE, Wash. (Aug. 14, 2020) – Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl has retained Sasso Vertical Sales to represent its brands in British Columbia, Yukon…
Outdoor Research earns FDA EUA authorization for its U.S.-made surgical mask
SEATTLE, Wash. (August 12, 2020) – Outdoor Research, LLC. (OR), a leading brand in the tactical and outdoor apparel industries, this week earned U.S. Food and Drug Administration Emergency Use Authorization (EUA) for its U.S.-made…
IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding
KENT, Wash. ( August 12, 2020) — With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on…
Mark Satkiewicz Memorial Fund Launched
STEAMBOAT SPRINGS, Colo. (Aug. 7, 2020) – The Satkiewicz family and close friends, in partnership with the Steamboat Springs Winter Sports Club, today announce the launch of the Mark Satkiewicz Memorial Fund. The fund was…
MSR® Launches Guardian™ Gravity Purifier for Spring 2021
SEATTLE, Wash. (July 30, 2020)— Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand and leader in water treatment science, is excited to announce the launch of the Guardian™ Gravity Purifier for spring 2021.…
Platypus® Introduces an Ultralight Personal Filter, the QuickDraw™ MicroFilter System
SEATTLE, Wash. (July 30, 2020) – Seattle based Platypus®, the leader in taste-free and durable hydration and filtration systems, introduces the QuickDraw™ Microfilter System, its first foray into the ultralight personal water filtration market. This…
Outdoor Research achieves NIOSH approval for U.S.-Made N95 Flat Fold Respirator Mask
SEATTLE, Wash. (July 27, 2020) – Outdoor Research, LLC. (OR), a leading brand in the tactical and outdoor apparel industries, and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the…
Outerbike Cancels Remaining 2020 Events; Announces New Website Page Connecting Riders with Exhibiting Bike Brands
MOAB, Utah (July 20, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announces an exciting new feature to the Outerbike website launching later this year,…
Metolius Climbing Launches New Website With Compelling Photography and an Enhanced User Experience
BEND, Ore. (July 16, 2020) —Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, unveils its new website with a vastly improved user interface, easily accessible athlete training videos, and a clean mobile…
Uncharted Supply Co. Expands Team and Headquarters Following Series A Funding
PARK CITY, UT (July 14, 2020) —Following the completion of their Series A Funding in June, Uncharted Supply Co. is proud to announce key additions to their team as well as the expansion of its…
Gregory introduces plus-size product lines, grows ‘Gateway Program’ promoting inclusivity in the outdoors
SALT LAKE CITY, UTAH (July 9, 2020) –Gregory, a global leader in pack fit and comfort for more than four decades, announces today another industry first with the launch of a long-awaited plus-size backpack collection.…
FORLOH Launches Technology-Driven ‘Made in America’ Apparel Brand for Hunting, Fishing and Outdoor Markets
WHITEFISH, Mont. (July 1, 2020) — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing…
Gore Presents A Sustainability Framework For Its Fabrics Division, Ambitious Carbon Reduction Goals For Its GORE-TEX Brand
Putzbrunn, Germany (June 24, 2020) — Today, W. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while…
Uncharted Supply Co. Secures Series A Funding from Black Oak Capital
PARK CITY, UT (June 18, 2020) – Uncharted Supply Co.©, a fast-growing startup specializing in modern preparedness products, announces a new round of financing from Salt Lake City private equity firm, Black Oak Capital. Uncharted Supply…
SBT GRVL Announces SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (June 17, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, is launching a new virtual ride in place of the canceled August event. SBT VRTL is a free community…
New Gregory Paragon, Maven backpacks earn top awards from Outside, Backpacker, Popular Mechanics magazines
SALT LAKE CITY, Utah (June 16, 2020)– Scoring a trifecta of awards for Spring 2020, the Gregory Paragon and Maven, the newest lightweight category backpacks from Gregory Mountain Products, earned accolades for versatility and functionality…
Royal Robbins Announces Partnership with Adventure Leader, MT Sobek
SAN FRANCISCO, Calif. (June 15, 2020) – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation…
Camber Outdoors Introduces Workplace Anti-Racism Action Agenda
BOULDER, Colo. (June 11, 2020) – Camber Outdoors, a non-profit organization with the mission of supporting workplace inclusion, equity, and diversity in the active-outdoor industries, announced its Workplace Anti-Racism Action Agenda during a Facebook Live event…
Royal Robbins Named to Textile Exchange Leaderboard for use of Ethically-Sourced MMC Fibers
SAN FRANCISCO, Calif. (June 1, 2020)– Commitment to environmental and social responsibility has been at the core of the Royal Robbins business since the outdoor apparel brand’s inception more than 50 years ago. Royal Robbins’…
Dirty Kanza Announces Dirty Kanza: *Ad Astra* Edition, a Virtual Gathering from May 27 – 31
EMPORIA, Kans., May 29, 2020 —Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today…
Open Sky Welcomes Dr. Coady Schueler to Clinical Team
Durango, Colo., (May 28, 2020) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyon country of southeast Utah, is excited to announce the addition of Dr. Coady…
Outdoor Research launches face mask program with proprietary filter system for retailers, consumers
SEATTLE, Wash. (May 26, 2020) – After converting its onshore manufacturing facilities over the last 60 days to address the national shortage of Personal Protective Equipment (PPE) in the medical and defense communities, Outdoor Research,…
Kitsbow Partners with Wake Forest Baptist Health and Dogwood Health Trust To Launch New Face Mask Product
Old Fort, N.C. (May 22, 2020) — After pivoting its premium cycling apparel production to make face masks and face shields for first responders and medical providers in Western North Carolina eight weeks ago with support…
Crusher In The Tushar Cancels 2020 Event
Beaver, Utah, May 19, 2020 — Life Time, the nation’s premier healthy lifestyle brand announced today that their newest acquisition, Crusher in the Tushar, will be canceled amidst the COVID-19 pandemic. Crusher in the Tushar…
Outdoor Brands Invest in Public Lands Defense
Bend, Ore., May 18 2020– Outdoor brands Velocio, Patagonia, and The North Face are supporting The Conservation Alliance’s effort to preserve and defend the integrity of our public lands system in 2020. Thanks to the…
GCI Outdoor Introduces New Freedom Rocker Portable Folding Rocking Chair Available Exclusively At DICK’S Sporting Goods
HIGGANUM, Conn. (May 14, 2020) – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce, in partnership with DICK’S Sporting Goods, the new Freedom Rocker, a portable folding rocking…
Leadville Race Series to Cancel All 2020 Leadville-Based Events Amid the COVID-19 Crisis
LEADVILLE, Colo., May 13, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns the Leadville Race Series, announced today all 2020 Leadville-based mountain bike and run events will be cancelled amidst the…
World-Class Gravel Race SBT GRVL, Presented by Canyon Bicycles, Cancels August Event Due to COVID-19
STEAMBOAT SPRINGS, Colo., (May 13, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, has cancelled the 2020 event due to COVID-19 concerns. Based on guidelines from the Centers for Disease Control…
Kris McDivitt Tompkins and Timmy O’Neill to Speak at The Conservation Alliance (at Home) Breakfast
Bend, Ore., May 11, 2020– Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This…
Royal Robbins Announces Key New Sales and Marketing Hires
SAN FRANCISCO, Calif. (May 11, 2020)– Royal Robbins announces two executive leadership team hires, effective immediately. Tom Janettas joins Royal Robbins as the new Director of Sales and Anne Soderstrom has been hired as Director of…
Balega Partners with Marathon Sports to Support Food Banks in New England
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is partnering with New England-area run specialty retailer, Marathon Sports, to support essential workers in New England area food banks amid the…
Alta Cycling Launches Real Heroes Bike Month Giveaway
KENT, Wash., May 6, 2020 — Alta Cycling Group, a premier cycling company, is proud to launch the Real Heroes Bike Month Giveaway to celebrate and give back to workers on the frontlines of the…
Kitsbow Announces Addition of Andrew Chmar to Board of Directors
Old Fort, N.C. (May 6, 2020) — Kitsbow, maker of premium cycling clothing, and most recently PPE to equip medical workers and first responders fighting the COVID-19 pandemic, today announces that Andrew Chmar has joined Kitsbow’s…
Alta Cycling Group Provides Support for Retail Partners
KENT, Wash., April 30, 2020 — The COVID-19 crisis and ensuing recession continues to be a challenge that’s evolving week-by-week, making a challenging time even more of a struggle for Independent Bicycle Dealers (IBD’s). The…
PackTowl® Begins Consumer Mask Production
SEATTLE, Wash. (April 30, 2020) – PackTowl®, the maker of the best-selling quick-drying microfiber towels on the market, will transition their Reno, Nevada factory into a production facility for non-medical grade cloth masks. The Centers…
Utah Brands Cotopaxi and Uncharted Supply Co. Partner to Keep Business Rolling and Employees Paid amid Coronavirus Pandemic
PARK CITY, Utah (April 10, 2020) – While businesses continue to navigate the COVID-19 crisis, Utah-based outdoor brands Cotopaxi and Uncharted Supply Co. have come together to support each other’s needs and initiatives, ensuring that…
The Conservation Alliance Distributes $945,000 in Funding to 49 Conservation Groups
Bend, Ore., April 8, 2020 – The Conservation Alliance sent grants totaling $945,000 to 49 organizations working to protect and defend wild places throughout North America. The grants came from the group’s regular grant fund…
Cascade Designs, Inc. Converts Seattle Factory to Manufacture Personal Protective Medical Masks
SEATTLE, Wash. (April 2, 2020) – Cascade Designs, Inc. (CDI), parent company of renowned outdoor brands Mountain Safety Research, Therm-a-Rest, Platypus, PackTowl and SealLine, has transitioned its Seattle based factory to manufacture ASTM Level 1…
Outdoor Research Seattle Factory Converting to Produce Personal Protective Medical Equipment
SEATTLE, Wash. (March 30, 2020) Outdoor Research, LLC. (OR), a leading brand in the outdoor and tactical apparel industry, is converting its onshore manufacturing facility in Seattle to produce Personal Protective Equipment (PPE) for the…
Kitsbow Partners with Local Outdoor Industry Manufacturers to Accelerate COVID-19 Face Shield Production
Old Fort, N.C. (March 25, 2020) — After pivoting its premium bike apparel production to make face masks and shields for first responders and medical providers in Western North Carolina, Kitsbow experienced unanticipated engagement from…
Rossignol Group takes proactive steps around COVID-19 outbreaks
Park City, UT – March 17, 2020 – In response to COVID-19 and concern for the health and well-being of our employees as well as the larger community, Rossignol Group North America announced proactive steps…
Balega Expands Ultralight Collection with New Colorways for Spring 2020
DURHAM, N.C. (March 15, 2020) — Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew…
Bank of The West Becomes First Bank to Join The Conservation Alliance
Bend, Ore., March. 11, 2020 – Bank of the West joins The Conservation Alliance as a Pinnacle Member, joining the organization’s effort to fund and collaborate with grassroots conservation organizations in North America. Bank of…
LEM Helmets Partners With Polygon UR Enduro Race Team
MORGAN HILL, Calif. (March 11, 2020)–LEM Helmets, manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, today announces its partnership with the world-class Polygon UR Enduro Race Team. The international pro team…
1Climb + El Cap Bring Climbing to Kids at Boys and Girls Clubs of Metro Denver
ST. LOUIS, MO. – The 1Climb Foundation, a non-profit organization founded by professional rock climber Kevin Jorgeson, is partnering with one of the largest operators of indoor climbing facilities in the U.S., El Cap, to…
Ahead of a momentous year, SCARPA adds 5 new climbing athletes representing a diversity of skills
BOULDER, Colo. (February 20, 2020)– Ahead of a momentous year in climbing, during which the sport will reach a wider audience than ever as it becomes part of the Olympics, SCARPA is adding five athletes…
MSR Introduces New Evo™Ascent Snowshoe Kit for Adventurous Winter Hikers
SEATTLE, Wash. [February 11, 2020] – Seattle-based Mountain Safety Research® (MSR®), the world’s leading snowshoe manufacturer, introduces a new snowshoe kit for 2020: the Evo™ Ascent Kit. Featuring the Evo Ascent Snowshoes paired with the DynaLock™Explore Poles, this all-in-one kit is…
Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020
MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, celebrates a decade of successful partnership connecting specialty bike brands with…
DÆHLIE Sportswear Raw 4.0 Jacket and Raw 4.0 Pants Win ISPO Gold
BROOMFIELD, Colo — DÆHLIE Sportswear, the number one Nordic apparel brand in Scandinavia, has received the ISPO Gold Winner award in the Snowsports segment of the Nordic Apparel category for the FW/2020/2021 Raw 4.0 Jacket and…
Royal Robbins to Open “Travel Outfitting” Stores
SAN FRANCISCO, Calif. (February 5, 2020)— Royal Robbins announces a new retail concept with stores opening in Denver and Seattle this summer. The stores will be Royal Robbins’ next generation designs and first retail openings since the…
Kitsbow Partners with California Mountain Biking Coalition to Energize Trail Advocacy Statewide
PETALUMA, Calif. — With a shared passion for trail advocacy in California, Kitsbow is thrilled to partner with California Mountain Biking Coalition (CAMTB) to improve and increase trail access for mountain biking throughout the state.…
Coaching Industry Pioneer CTS Celebrating 20th Anniversary in 2020
(Colorado Springs, CO – January 27, 2020) – CTS, a pioneer brand in the endurance coaching industry, celebrates 20-years of guiding and inspiring 20,000-plus athletes since its founding in 2000. The company moves into its…
Applications Open for Third-Annual ‘36 Hours in Kitsbow’ Grant Program
Old Fort, N.C. (January 28, 2020) – Kitsbow, maker of premium cycling clothing and accessories, announces grant applications are now open for its third-annual 36 Hours in Kitsbow film series which highlights unique, short films telling…
TAXA Outdoors Introduces New 2020 Models
HOUSTON, TX — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of new 2020 models. The new Mantis, Cricket, Tiger Moth…
The Man Behind the Maps Expands into Retail after Holiday Success, Continues Book Tour with Additional Events in Denver
DENVER, Colo. (January 27, 2020) – Legendary ski artist James Niehues, in tandem with Open Road Ski Company, is continuing the success of The Man Behind the Maps: Legendary Ski Artist James Niehues with expansion into…
TAXA Introduces New Cricket Overland Edition
HOUSTON, TX (January 27, 2020) — TAXA Outdoors, the leading outdoor manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of the new 2020 Cricket Overland.…
SCARPA unveils cross-category footwear innovation for Fall 20 in ski touring, climbing, trail, mountaineering
BOULDER, Colo. (Jan. 23, 2020) – From ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the…
Open Sky Wilderness Therapy Celebrates Therapist, Jonathan Mitchell’s 10 Year Anniversary
Durango, Colo., (January 23, 2020) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is proud to celebrate Clinical Therapist for Adolescent Boys, Jonathan…
Gregory Takes Steps Toward a Greener World Fall 2020 with 100% Recycled Resin Pack
SALT LAKE CITY, UTAH (January 23, 2020) – Gregory’s fall 2020 collection is focused on increased sustainability, faster transition times and more effective organization and versatility. From everyday adventures, to skiing big lines and traveling…
Cascade Designs Welcomes Kelly Kraus as Newest Board Member
SEATTLE, Wash. (January 22, 2020) – Cascade Designs, Inc.®, the iconic American outdoor company known for product innovation, is pleased to welcome outdoor industry veteran Kelly Kraus as the newest member of their board of directors. Kelly…
Camber Outdoors Welcomes Five New Board Members
Boulder, Colo. (January 22, 2020) – Camber Outdoors, a national nonprofit supporting workplace inclusion, equity and diversity across the active-outdoors industries, announces the appointment of five new board members: Katie Carlson – Vice President of…
The Channel Mastery Podcast Announces Partnership with SNEWS
Durango, Colo. (January 21, 2020) — The Channel Mastery Podcast announces that SNEWS will be the co-presenting sponsor, along with Verde Brand Communications, for specific monthly episodes created just for specialty business and brand leaders…
Fall 2020 Outdoor Research shells, insulation built on a foundation of significant materials advancement
SEATTLE, Wash. (Jan. 21, 2020) – For Outdoor Research, Fall 2020 represents a season of significant materials advancements in outerwear and insulation. The new season brings with it notable new launches in fabric technology –…
The Rossignol Group officially launches its RESPECT program, announces its social and environmental priorities for 2020 and beyond
Park City, UT (Jan. 20, 2019) – The mountains, Rossignol Group’s historic birthplace and home, are now more than ever exposed to climate change. As a world leader in winter sports equipment, the Rossignol Group…
Outdoor Research hires creative leaders in design, marketing to drive brand evolution
SEATTLE, Wash. (Jan. 16, 2020) – Adding deep experience and new energy to help direct its ongoing evolution as a brand, Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, recently made…
LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling…
Royal Robbins Introduces Switchform Outerwear for Active Travelers
SAN FRANCISCO, Calif. (January 2, 2020) – Royal Robbins, the world’s leading sustainable, active travel apparel brand, disrupts the outerwear category with the introduction of its new Switchform collection for Fall 2020. Switchform outerwear takes…
velofix Launches First 10 Corporate Mobile Bike Shops throughout North America
VANCOUVER, British Columbia (Dec. 17, 2019) – Closing out the year with a mission to get more people on bikes in 2020, velofix, the leading Mobile Bike Shop operator in North America, has released its first…
Yaktrax Debuts Ascent and Traverse Ice Traction Devices
DURHAM, N.C. — Yaktrax, the outdoor brand synonymous with snow and ice traction, introduces two new ice traction devices—the Ascent, the Traverse. The Traverse and Ascent add two versatile, innovative, and lightweight options to the…
Rossignol launches retail boutique in heart of New York City’s SoHo district
Park City, UT (Dec. 9, 2019) – Rossignol, a global leader in ski equipment and apparel, is launching its newest storefront in the heart of New York’s SoHo district just in time for the holidays.…
SBT GRVL, Presented by Canyon Bicycles, Sells Out Second-Year Event in 25 Minutes
STEAMBOAT SPRINGS, Colo. (Dec. 5, 2019) – SBT GRVL, a Colorado gravel bike event and celebration in the picturesque ranching town of Steamboat Springs, opened registration on Dec. 3 for year two and sold out…
Outdoor Research partners with Rally Cycling team as official off-the-bike apparel sponsor
SEATTLE, Wash. (Dec. 5, 2019)–Beginning this month, Outdoor Research, the Seattle-based leader in performance outdoor apparel and gear, will partner with professional cycling team Rally Cycling as the team’s official off-the-bike apparel sponsor for the…
1Climb + adidas Outdoor Open Flagship Rock Wall in Santa Rosa, Calif.
LOUIS, Miss. (Tuesday, Dec. 4) – The 1Climb Foundation – founded by professional rock climber Kevin Jorgeson – gets one step closer to its goal of introducing 100,000 kids to climbing today as it unveils…
TriggerPoint Introduces IMPACT™ Percussion Massage Gun
DURHAM, N.C. (Dec. 4, 2019) —TriggerPoint, a leader in massage tools in the athletic and personal wellness markets, today announces the launch of the TriggerPoint IMPACT™ Percussion Massage Gun. Designed to prepare your muscles and…
Adventure Responsibly with LOGE Camps’ Sustainable Travel Program
SEATTLE, Wash. (Dec. 3, 2019) – LOGE Camps [pronounced: lodge] proudly announces the launch of its Sustainable Travel Program, in conjunction with Giving Tuesday, as part of the brand’s promise to continually increase and evolve its…
Chamois Butt’r Launches First-Ever Brand Ambassador Team for 2020
PLEASANT VALLEY, Mo. (December 2, 2019) – Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and…
The Conservation Alliance Welcomes TripOutside as Newest Member
BEND, Ore. – December 2, 2019 – The Conservation Alliance is proud to welcome new member TripOutside.com, a new site that provides an easier way to research top outdoor destinations, find top notch local outfitters…
SKYlights Podcast Releases Three-Part Meditation Series
Durango, Colo. (November 26, 2019) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, has released a guided meditation series to help mitigate holiday…
Rossignol launches “White Friday” in support of Protect Our Winters
Park City, UT, – Nov. 26, 2019 – Rossignol, a global leader in winter-sports is accelerating its commitment to initiatives addressing climate change, including its longtime partnership with Protect Our Winters (POW). In addition to…
LEM Helmets Welcomes Industry Veteran Ken Baker To Team As Global Product Manager
MORGAN HILL, Calif. (Nov. 25, 2019)– LEM Helmets, manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, welcomes seasoned industry vet Ken Baker to the team as Global Product Manager. Baker’s decades…
PEARL iZUMi Announces “Go Good” Promotion, Portion of Profits to Benefit Cycling Initiatives
LOUISVILLE, CO (November 21, 2019) — PEARL iZUMi is making it easy for consumers to get their holiday shopping done over the upcoming Thanksgiving holiday, and feel good about doing it at the same time. …
Balega Now Accepting Applications for 2020 Impi Ambassador Team
Durham, N.C. (November 13, 2019) – Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its sixth annual Impi ambassador team. For 2020, Balega welcomes…
Open Sky Wilderness Therapy and Colorado Recovery Partner to Bring Digital Media Overuse and Treatment Training to Boulder
Durango, Colo. (November 12, 2019) –Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is excited to partner with Colorado Recovery to provide a free…
PEARL iZUMi Introduces New Footwear Styles for Fall 2019
LOUISVILLE, Colo., (November, 7 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a number of new shoes, including the brand’s first ever shoe designed specifically for gravel riding, a women’s…
Legendary Ski Artist James Niehues to be Inducted into U.S. Ski and Snowboard Hall of Fame
DENVER, Colo. (November 5, 2019) – James Niehues, the artist behind more than 300 ski resort trail maps worldwide, is among eight snow sport industry legends to be inducted into the U.S. Ski and Snowboard…
The Conservation Alliance Heads to Washington D.C. with Outdoor and Craft Brew Business Leaders
Bend, Ore., November 5, 2019– The Conservation Alliance is in Washington D.C. this week advocating for land and water protections across the country. Conservation Alliance staff is joined by representatives from five member companies including…
Balega Launches Limited Edition Hidden Comfort Sock to Benefit Lesedi Project
DURHAM, N.C. (November 1, 2019) — Since its inception, community and helping those less fortunate has been a cornerstone of Balega International. This year, Balega is proud to launch a limited edition collection of Hidden…
Open Sky, Invited to Present at the NOLS Wilderness Risk Management Conference on Crisis Management in the Wilderness
Durango, Colo., (October 31, 2019) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah has been invited to present at the 26th annual Wilderness…
The Conservation Alliance Applauds the U.S. House of Representatives for Passing the CORE Act
Bend, Ore., October 31, 2019 – The U.S. House of Representatives passed H.R.823, the Colorado Outdoor Recreation and Economy (CORE) Act today. The CORE Act is the first statewide Colorado wilderness legislation to pass the…
Shār Snacks partners with Verde Brand Communications
AUSTIN, Texas (October 30, 2019) – Shār Snacks, a sustainably-minded and innovative snack food company, appoints Verde Brand Communications as its public relations and communications agency of record. Verde, a full-service integrated agency focused on…
Carhartt Work In Progress (Carhartt WIP) to Partner with GORE-TEX Brand
FELDKIRCHEN-WESTERHAM (29 October 2019) — Beginning this Fall, Carhartt Work In Progress (WIP) will begin to use GORE-TEX INFINIUM™ fabrics and product technologies in its collections. Carhartt WIP was founded in 1989 as a licensed…
PEARL iZUMi Introduces First-Ever Women’s Indoor Cycling-Specific Collection
LOUISVILLE, CO (October 25, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces the Wander studio collection. While created predominantly for indoor cycling and spin classes, the Wander Collection is perfect…
LEM Helmets Expands Business & Distribution With East Coast Warehouse
MORGAN HILL, Calif. (Oct. 24, 2019)– LEM Helmets, manufacturer of innovative, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, is expanding its operations in the U.S. with the recent addition of an…
Open Sky SKYlights Podcast Series Releases 10th Episode
Durango, Colo., (October 22, 2019) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is excited to share the first 10 episodes of their…
Rossignol Group reorganizes North American apparel team
Park City, UT, Oct. 22, 2019 – Rossignol, a global leader in winter sports and a name intrinsically linked with the history of skiing, is restructuring its apparel and retail operations team in North America…
New for Fall 2019, PEARL iZUMi Expands PI / Black Collection to Excel in Winter Conditions
LOUISVILLE, Colo., (October 21, 2019) – PEARL iZUMi, the world leader in cycling apparel and footwear, has upgraded its high-end, performance-oriented PI / Black product line to include an assortment of new pieces for cyclists…
The Conservation Alliance Hosts Successful Backyard Collective Event in Bend, Oregon
BEND, Ore. (Oct. 17, 2019)– The Conservation Alliance held its ninth and final Backyard Collective event of 2019 in Bend, Oregon on Thursday, October 10. The stewardship project drew 100 volunteers from nine member companies,…
velofix Continues Momentum with Investment in Strategic Hires and New U.S. Headquarters
VANCOUVER, British Columbia (October 15, 2019) – velofix, the leading Mobile Bike Shop operator in North America, is on a mission to get more people on bikes by redefining the service experience to meet the demands…
Brady Robinson Joins The Conservation Alliance as Executive Director
BEND, Ore. (October 15, 2019) – The Conservation Alliance Board of Directors welcomes Brady Robinson as the organization’s new Executive Director. Robinson will begin his role on November 1, 2019. Robinson’s career as a conservationist,…
New Iconic Coffee Table Book, The Man Behind The Maps: Legendary Ski Artist James Niehues Now Available
DENVER, Colo., (October 15, 2019) — Legendary ski artist James Niehues, in tandem with Open Road Ski Company, is proud to announce the official launch and online availability of his new coffee table book The…
Rossignol introduces new women’s initiative ‘We Rise’
Park City, UT (Oct. 14, 2019) – Rossignol, the iconic winter sports brand and a global market leader in the category, is expanding the brand’s legacy of supporting women in their pursuit of mountain adventure…
BACKPACKER Magazine Awards MSR with Editor’s Choice SNOW Award
SEATTLE, Wash. (October 10, 2019)– Mountain Safety Research® (MSR®) is honored to receive the prestigious 2019 Editor’s Choice SNOW award from BACKPACKER magazine, the most prestigious award in the outdoor industry, given annually to products…
Newly Launched ZyneGo Joins The Conservation Alliance
BEND, Ore. (Oct. 4, 2019) –The Conservation Alliance welcomes its newest member, ZyneGo, a brand new backpack solution launching now via Indiegogo. Through the partnership, ZyneGo joins a group of more than 240+ like-minded companies to…
The Conservation Alliance Hosts Successful Backyard Collective Event in Boulder, Colorado
BEND, Ore. (Oct. 3, 2019) – The Conservation Alliance held its 12th annual Backyard Collective event in Boulder, Colorado on Friday, September 27. The stewardship project drew 100 volunteers from 10 member companies, four conservation…
Emily “Jonesie” Jones from Open Sky Wilderness Therapy Selected as Recipient of 2019 Jumping Mouse Award
Durango, Colo., (October 2, 2019) – Every year at the Outdoor Behavioral Healthcare Council’s Wilderness Therapy Symposium, a Jumping Mouse Ceremony is held to recognize an exceptional field guide from each participating wilderness therapy program…
Balega Debuts Sixth-Annual, Limited Edition ‘Grit and Grace’ Sock Collection to Benefit Breast Cancer Prevention Partners
Durham, N.C. (October 1, 2019) – Balega International, a leading sock brand in the run specialty market, proudly announces its support of the Breast Cancer Prevention Partners (BCPP) with the release of the sixth annual,…
GORE-TEX brand reveals real-life athlete stories to show why its products are TESTED FOR LIFE
ELKTON, MD (October 1, 2019) – W. L. Gore and Associates (Gore) revolutionised the outerwear industry when it invented waterproof, breathable GORE-TEX fabrics more than 40 years ago. Today, it remains a leading innovator of performance apparel,…
Uncharted Supply Co. Opens Application for 2019 Influencer Team
PARK CITY, UTAH (Sept. 23, 2019) – Preparedness product maker, Uncharted Supply Co. ©, has opened the application for adventure-minded enthusiasts to join their first-ever influencer team. The Uncharted team is looking to welcome a…
Winter Riding Authority PEARL iZUMi Debuts New Fall 2019 Road Collection
LOUISVILLE, Colo., (September, 19 2019) — Addressing the changing needs of riders in the road performance category, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces an entirely new line of cold weather…
PEARL iZUMi New BikeStyle Collection Blends Performance with Style for Fall 2019
LOUISVILLE, Colo., (September, 19 2019) — For Fall 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a new line of fresh designs via its BikeStyle Collection, gear designed to let riders…
The Conservation Alliance Contributes a Record $900,000 in Grants to 22 Organizations
BEND, Ore. (September 11, 2019) – The Conservation Alliance sent grants totaling $900,000 to 22 organizations working to protect wild places throughout North America. This is the organization’s single largest grant disbursal since The Conservation…
The Conservation Alliance, Protect Our Winters, and 59 Businesses Urge Congress to Vote to Protect the Arctic Refuge
Bend, Ore., September 10, 2019– This week, the U.S. House of Representatives is expected to vote on the Arctic Cultural and Coastal Plain Protection Act (H.R. 1146), the first stand-alone bill to protect the Arctic…
Rossignol Group Partners with Verde Brand Communications
Park City, UT (Aug. 28, 2019) – Rossignol Group, a global leader in winter sports and outdoor recreational equipment, and a name intrinsically linked with the history of skiing, has teamed up with Verde Brand…
Kitsbow Will Double U.S. Manufacturing with Relocation to Asheville, North Carolina
PETALUMA, Calif. (August 28, 2019) — Kitsbow, maker of premium cycling clothing and accessories has expanded its commitment to U.S. manufacturing by relocating to a new facility near Asheville, North Carolina that will open before the…
Verde Brand Communications Partners with the 1Climb Foundation to Introduce 100,000 Kids to Climbing
ST. LOUIS, Miss. (Aug. 27, 2019)– The 1Climb Foundation – a St. Louis based organization with the goal of introducing 100,000 kids to climbing – this week named Verde Brand Communications as its agency of…
LEM Helmets Introduces New Strong, Light, Carbon Motiv™Air Cycling Helmet
MORGAN HILL, Calif. (August 26, 2019) – LEM Helmets, manufacturer of innovative, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, introduces its new lightweight Motiv™Air cycling helmet. Precision-built for road, XC, and…
The Conservation Alliance Hosts Successful Backyard Collective Event in Grand Rapids, Michigan
BEND, Ore. (August 23, 2019)– The Conservation Alliance was excited to return to Michigan for its second annual Backyard Collective event in Grand Rapids on Tuesday, August 20. The stewardship project drew 60 volunteers from…
Uncharted Supply Co. Partners with Harley-Davidson
PARK CITY, Utah (August 22, 2019)– Uncharted Supply Co. ©, the leader in innovative products and education designed to help people navigate unforeseen emergency situations, has teamed up with Harley-Davidson via a licensing agreement to…
GCI Outdoor Alleges Rocker Patent Infringement with ITC Complaint Filing
Higganum, CT. (August 20, 2019) — GCI Outdoor, Inc. (“GCI Outdoor”), creators of industry leading portable, built-to-last outdoor recreation equipment, announced today that it has filed a Complaint for patent infringement with the U.S. International Trade…
PEARL iZUMi Exceeds Expectations for Its Social Purpose Pledge
LOUISVILLE, CO (August 15, 2019) — Today marks one year since PEARL iZUMi announced a new Social Purpose, Ride More, Do More: “Because we believe how we live shapes how future generations ride, we pledge…
James Niehues, The Man Behind the Maps, Nominated to U.S. Ski and Snowboard Hall of Fame
Denver (August 8, 2019) – James Niehues, the artist behind more than 300 ski resort trail maps worldwide, is among 15 candidates nominated this year for the U.S. Ski and Snowboard Hall of Fame. This prestigious honor highlighting…
Sof Sole Unveils New Packaging; Introduces New Full-Length Plantar Fascia Insole
Durham, N.C. (August 7, 2019) – Sof Sole, the leading insole brand and makers of shoe care accessories, introduces the new Full-Length Plantar Fascia Insole to provide support to the plantar fascia, which connects the…
The Conservation Alliance Hosts Successful Backyard Collective Event in Portland, Oregon
BEND, Ore. (August 6, 2019)– The Conservation Alliance held its Backyard Collective event in Portland, Oregon on Thursday, August 1. The stewardship project drew 290 volunteers from 13 member companies, three conservation partners and one…
Balega Introduces Crew Length Ultralight, New Colorways in Hidden Comfort and Hidden Contour Collections
DURHAM, N.C. (August 1, 2019) — Balega International, a leading sock brand in the run specialty market, is expanding several of its favorite sock collections for Fall 2019 with the introduction of a new Ultralight…
Royal Robbins Embarks on Cross Country Road Trip Tour: #BeyondTheMap
SAN FRANCISCO, Calif. (July 29, 2019)– Royal Robbins, the world’s leading sustainable travel apparel brand, has kicked off its 14-week cross country #BeyondTheMap road trip adventure, and is currently in Austin, Texas before heading to…
Kitsbow Announces New Board Member and Vice President of Product and Design
PETALUMA, Calif. (July 25, 2019) — Kitsbow, maker of premium cycling clothing and accessories, today announces the addition of Jim Gingrich to the Kitsbow Board of Directors as well as the promotion of Tim Clark…
The Conservation Alliance Highlights Four Campaigns
Bend, Ore., July 24, 2019 – The Conservation Alliance has identified four campaigns for heightened attention during the current Congressional session. The four priorities would protect and defend wild places in Alaska, Montana, Utah, and…
MSR® Updated Hubba Hubba™ NX Tent Wins ISPO Gold Award
SEATTLE, Wash. (July 23, 2019)– Mountain Safety Research (MSR®), the high-performance outdoor equipment brand, is honored to receive two awards last month, from ISPO and BestProducts.com, for updates to one of their most popular products,…
The Conservation Alliance Announces 2019 Outstanding Partnership Awards
Bend, Ore., July 10, 2019 – Osprey Packs, KEEN Footwear, Northwest Rafting Co., and Peak Design are the winners of The Conservation Alliance Outstanding Partnership Awards for 2019. The award recognizes companies who provide meaningful…
Outdoor Research awards $10k We Can Grant to First Waves program serving at-risk youth through paddling, river clean-up
SEATTLE, Wash. (July 9,2019) –In the third year of its We Can Grant program, which supports grassroots efforts to improve outdoor access, Outdoor Research, the Seattle-based manufacturer of industry-leading outdoor apparel and gear, this month…
PEARL iZUMi Collaborates with PeopleForBikes to Encourage 2019 Tour Fans to Discover More Rides Using New RideSpot App
LOUISVILLE, Colo. (July 8, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear,is partnering with PeopleForBikes, a cycling advocacy group consisting of more than 1.3 million members, to bring a taste of…
The Conservation Alliance Hosts Successful Backyard Collective Event in Seattle, Washington
BEND, Ore. (July 3, 2019)-The Conservation Alliance held its Backyard Collective event in Seattle, Washington on Thursday, June 27. The stewardship project drew 165 volunteers from 12 member companies, two conservation partners and one local…
LEM Helmets Welcomes World-Class Freeride and Dirt Jump Champ Grant ‘Chopper’ Fielder to Ambassador Team
MORGAN HILL, Calif. (July 1, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes world-class freeride and dirt jump champion Grant ‘Chopper’ Fielder to the…
Yaktrax Debuts Quick Trax Portable Ice Traction Device
DURHAM, N.C. (June 18, 2019) — Yaktrax, the outdoor brand synonymous with snow and ice traction, is making it easier for everyone to safely stand up to winter with the all-new portable Quick Trax ice traction…
Balega Aims to Eliminate Hot Spots with New UltraGlide Sock for Friction-Free Running
Durham, N.C. (June 18, 2019) — Balega International, a leading sock brand in the run specialty market, aims to eliminate the most common ailment among runners with its innovative new UltraGlide sock. Many runners struggle with…
MSR Celebrates 50 Years of Unruly Dreamers
SEATTLE, Wash. (June 17, 2019) — Twenty-nineteen marks the 50th Anniversary of Seattle-based Mountain Safety Research® (MSR®), the world leader in reliable and high-performance outdoor equipment. For five decades, MSR has been a company of…
A First in the Industry, Gregory’s new FreeFloat Hybrid Suspension System Offers a Dynamic Carry for Next Level Comfort on the Trail
Salt Lake City, UT (June 17, 2019)– Since 1977; the engineers, designers, backpackers and dog lovers at Gregory Mountain Products have been focused on one thing: building backpacks that you can trust. Backpacks that you…
Kitsbow Debuts the First Short Film in the 36 Hours Series for 2019
PETALUMA, Calif.(June 14, 2019) — After accepting applications for the second-annual 36 Hours in Kitsbow film series, a program giving anyone the chance to showcase their favorite cycling adventure, Kitsbow is excited to debut the first of six…
The Conservation Alliance Announces New Staff
Bend, Ore., June 14, 2019 – The Conservation Alliance has hired Conor McElyea as its new Membership and Development Program Manager. In his role, Conor is responsible for growing The Conservation Alliance membership in the…
GCI Outdoor Releases First of Its Kind Zero Gravity Lounger at Outdoor Retailer Summer Market 2019
HIGGANUM, Conn. (June 13, 2019) – GCI Outdoor, creators of portable, durable, outdoor recreation equipment and furniture, is proud to announce the introduction of its newest chair: the Freeform Zero Gravity Lounger. Unlike a typical…
Stasher Becomes Newest Member of The Conservation Alliance
EMERYVILLE, Calif. (June 13, 2019) – Stasher, the first 100% plastic-free, endlessly reusable, pure-platinum silicone storage bag with an air-tight Pinch-Loc™ seal is the newest member to join The Conservation Alliance in order to support the…
JUNE 13, 1969: MSR® Newsletter Serves as Pioneering Safety Resource
SEATTLE, Wash. (June 13, 1969) — Seattle-based Mountain Safety Research® (MSR®), today mails Issue 1 of the Mountain Safety Research Newsletter. Published by Editor, Chief Engineer, and Founder Larry Penberthy, the newsletter pioneers a new…
OCTOBER 26, 1984: MSR® Debuts WhisperLite™ Stove, the Most Advanced Liquid Fuel Stove
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), the leader in durable and reliable mountaineering equipment, introduces the WhisperLite™ Stove, a powerful, efficient, and compact liquid fuel stove allowing mountaineers to achieve the same performance…
Two Years in the Making, Therm-a-Rest® Debuts New Valves for Speedier Inflation & Deflation
SEATTLE, Wash. (June 12, 2019) – Since the introduction of the first-ever self-inflating pad in 1974, Therm-a-Rest has been focused on a single mission: promising the best night’s sleep under the stars. Carrying this focus…
30+ Years of Innovation in Waterproof Protection Continues With Spring 2020 SealLine® Pro™ Zip Duffel
SEATTLE, Wash. (June 12, 2019) – For the past three decades, SealLine has been pushing the envelope to create products that will withstand the rigors of any adventure on or near the water, and that…
March 10, 1974: Mountain Safety Research® Opens First Storefront Today
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), introduces its first ever brick and mortar retail storefront. The newly constructed MSR Retail Store is now open year-round in Seattle according to the schedule below. “The…
57hours Launches New Trips and Summer Activities including Mountain Biking, Hiking, and Water Sports
NEW YORK, N.Y. (June 10, 2019) – 57hours, the adventure booking platform that launched its mobile app earlier this year, unveils new offerings and resources for the modern explorer and outdoor enthusiast. In addition to…
Gear for Multisport Rebrands as Dash-Sports, Opens Second Location in South Lake, Florida
(Clermont, FL.) June 10, 2019– After 13 years of empowering the Clermont and surrounding South Lake, Florida communities to #LiveActively, Kevin and Kimberly Grogan, owners of Gear for Multisport, announce a rebrand and expansion for…
MSR® Habitude™ Tents Provide Adventurous Families with Standing-Height Shelters They can Trust
SEATTLE, Wash. (June 6, 2018) — Since the debut of its first shelter in 1973, Seattle-based Mountain Safety Research® (MSR®) has set the standard for high quality backpacking tents and shelters. MSR extends its renowned…
Royal Robbins Introduces Eco-Friendly Hemp Travel Socks
SAN FRANCISCO, Calif. (June 6, 2019) — Royal Robbins, the world’s leading sustainable travel apparel brand, today announced the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of…
Uncharted Supply Co.© Launches New Line of Preparedness Products at Outdoor Retailer
PARK CITY, Utah (June 5, 2019) – Uncharted Supply Co.©, maker of industry leading emergency preparedness products, is proud to announce three exciting new products that will debut at Outdoor Retailer Summer Market (booth #24138-SL).The…
DMM Launches Expansion in North American Climbing Market
BOULDER, Col, June 5, 2019 – DMM, the last remaining UK-based climbing hardware manufacturer, announced expansion plans for the North American market today that include a new U.S. office, new sales structure, and focused product…
The Conservation Alliance Hosts Successful Backyard Collective Event in Vancouver, B.C.
BEND, Ore. (June 5, 2019) – The Conservation Alliance held its Backyard Collective event in North Vancouver, British Columbia on Friday, May 31. The stewardship project drew 45 volunteers from six member companies, two conservation…
LOGE Camps and Rainier Beer Present Their Unique 2019 Outdoor Concert Series
SEATTLE, Wash. (June 4, 2019) – Summer just got a lot more fun as LOGE Camps [pronounced ‘lodge’] announces its exciting new partnership with Rainier Beer to present the 2019 Outdoor Concert Series. Now in…
Open Sky Wilderness Launches SKYlights Podcast
Durango, CO., (May 30, 2019) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is excited to announce the launch of its SKYlights podcast.…
Outdoor Research doubles U.S. manufacturing to more than 200 jobs with second onshore factory
SEATTLE, WA. (May 29, 2019) – Outdoor Research, the Seattle-based leader in performance apparel and outdoor gear, has expanded its decades-long commitment to making products in the U.S. by investing in a new manufacturing facility…
Doug Peacock, John Sterling to Speak at The Conservation Alliance Breakfast
Bend, OR; May 29, 2019– Author and naturalist Doug Peacock will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market in June. Peacock’s presentation will cover his 50…
SOAR Act Seeks to Improve Outfitter and Guide Permitting System
(Boulder, CO) —The American Mountain Guides Association (AMGA) today praised Senator Martin Heinrich (D-NM) and Senator Shelley Moore Capito (R-WV) for introducing the Simplifying Outdoor Access for Recreation Act (SOAR Act) in the U.S. Senate.…
52 Businesses Urge Secretary Perdue to Protect Utah’s National Forest Lands
Bend, Ore., May 23, 2019 – Fifty-two businesses from across the country joined The Conservation Alliance in a letter to U.S. Department of Agriculture Secretary Sonny Perdue urging him to protect North America’s wild places…
Kitsbow Announces 2019 Trail Advocate Award Winners
PETALUMA, Calif. (May 20, 2019) — After putting out a call for nominations last month, Kitsbow, maker of premium cycling clothing and accessories, today announces the winners of its second annual Trail Advocate of the…
Announcing 2019 AdventurUs Womxn Escapes at LOGE Camps
Pasadena, CA. – AdventurUs Womxn and LOGE Camps are pleased to announce three new weekend getaways for women in 2019 – The AdventurUs Womxn Escapes at LOGE Camps. This series of all-inclusive, multi-sport adventure weekends…
LEM Helmets-Sponsored Pro Women’s Cycling Team BePink Sets Sights on Amgen Tour Of California
MORGAN HILL, Calif. (May 14, 2019): This week, the Italian-based UCI pro women’s cycling team BePink will compete at the 3-day Amgen Tour of California road race from May 16-18. The team, sponsored by LEM…
Uncharted Supply Co. Prepares for Outdoor Retailer Debut with Executive Hires, Wholesale Business Expansion
PARK CITY, Utah (May 13, 2019) – Uncharted Supply Co., maker of industry leading emergency preparedness products, is poised for an impactful first ever exhibition at Outdoor Retailer Summer Market 2019 in Denver this June. …
LEM Helmets Welcomes Pro Cyclocross & Mountain Bike Racer Rebecca Gross to Ambassador Team
MORGAN HILL, Calif. (May 8, 2019) – LEM Helmets, manufacturer of safe, stylish and performance-driven cycling helmets for road, mountain, commute and kids, welcomes Cyclocross Champion Rebecca Gross to its growing ambassador team of talented and…
The Conservation Alliance Hosts Successful Backyard Collective Event in Crockett, California
BEND, Ore. (May 7, 2019) – The Conservation Alliance held its Backyard Collective event in Crockett, California on Thursday, May 2. The stewardship project drew 130 volunteers from 11 member companies, three conservation partners, and…
SCARPA Spin Ultra earns Outside Magazine 2019 Gear of the Year Award for trail-running shoes
BOULDER, Colo. (April 30, 2019) – Earning its second major trail-running award this year, SCARPA, a leader in building performance footwear for all aspects of mountain sports, today was named winner of Outside Magazine’s 2019…
Outdoor Research opens new ‘We Can’ Grant cycle to award $10k to efforts that improve outdoor access, opportunity
SEATTLE, Wash. (April 30, 2019) – People looking to jump-start grassroots efforts supporting outdoor access or other outdoor-related causes in their communities can earn up to $10,000, as Outdoor Research opens the application window for…
Alpacka Raft Partners with The Conservation Alliance
BEND, Ore. – April 29, 2019 – Alpacka Raft, the industry-leading packrafting company headquartered in Mancos, Colorado, is proud to join The Conservation Alliance as a new member supporting the organization’s mission to protect and…
The Conservation Alliance Welcomes Concept III Textiles
BEND, Ore. – April 22, 2019 – The Conservation Alliance welcomes its newest member, Concept III, the premier resource for the performance textile industry. Through the partnership, Concept III joins a group of more than…
Kari Traa Invites Girls to GO ALL OUT this Spring
BROOMFIELD, Colo. (April 19, 2019) — This Spring, Kari Traa is inviting girls to put all their energy into their outdoor activities and challenging them not to hold back – inviting them to GO ALL…
IMBA Announces Fourth Trail Labs Event in Bentonville, AR
(BOULDER, Colo., April 18, 2019) — The International Mountain Biking Association will host its fourth Trail Lab in Bentonville, Arkansas on June 10-12, 2019. Trail Labs are intensive two-day workshops designed to catalyze the next…
International Mountain Biking Association (IMBA) Grows Leadership Team in 2019
(BOULDER, Colo., April 16, 2019) — Over the last year International Mountain Biking Association (IMBA) has been steadily building out its leadership team; promoting long-time employees to leadership roles while also adding three new directors…
SCARPA Spin Ultra wins Trail Runner Magazine Editors’ Choice Award
BOULDER, Colo. (April 16, 2019) – SCARPA, an industry leader in performance footwear for all aspects of mountain sports, earned a 2019 Editors’ Choice Award from Trail Runner Magazine for its lightweight, highly cushioned new…
The Conservation Alliance Hosts Successful Backyard Collective Event in Ventura, California
BEND, Ore. (April 16, 2019) – The Conservation Alliance held its second Backyard Collective event of 2019 in Ventura, California on Thursday, April 11. The stewardship project drew 230 volunteers from nine member companies and…
Kitsbow Announces Second-Annual Trail Advocate Program
PETALUMA, Calif. (April 16, 2019) — Kitsbow, maker of premium cycling clothing and accessories, today announces its second-annual Trail Advocate Program and is in search for 2019 nominations. The program recognizes local leaders working tirelessly…
The Conservation Alliance Kicks Off First Backyard Collective Stewardship Event of 2019 in Asheville, N.C.
BEND, Ore. (April 10, 2019) – The Conservation Alliance held its first Backyard Collective event of the year in Asheville, North Carolina on Friday, April 5. The stewardship project drew 25 volunteers from six member…
SCARPA North America Hires new Sales Manager and Sales Operation Manager
BOULDER, Colo. (April 9, 2019) – SCARPA North America, maker of category leading footwear for the full range of mountain sports, welcomes Matt Ginley and Danny Ciavarro to its sales team. Matt Ginley joins as…
Therm-a-Rest, Cairn and Gear Fix Partner for “Gear Up, Give Back” Program
SEATTLE, Wash. (Apr. 8, 2019) — Therm-a-Rest, the industry leader in award-winning outdoor sleeping gear, is partnering with Cairn and Gear Fix to “do good with gear” through the Gear Up, Give Back program. Send…
PEARL iZUMi and The Renewal Workshop to Offer CircleBack Program at Sea Otter Classic
LOUISVILLE, Colo. (April 5, 2019)—PEARL iZUMi & The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used PEARL iZUMi gear to repair and refurbish through CircleBack, giving…
TAXA Outdoors Brings Home Six Awards at Inaugural RVX Show
HOUSTON, TX — TAXA Outdoors, the leading outdoor manufacturer of lightweight adventure campers and trailers, earned six awards at the first-ever RVX: The RVX Experience in Salt Lake City. TAXA received three Judge’s Choice awards…
Outdoor Companies Put Conservation First in April
(BEND, Ore. April 2, 2019) – A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild”…
Balega Unveils New Kids Socks and Fresh Colorways For Spring 2019
Durham, N.C. (April 1, 2019) — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden…
IMBA Announces Spring 2019 Trail Accelerator Grant Recipients
(BOULDER, Colo., March 28, 2019) — The International Mountain Bicycling Association (IMBA) is pleased to award its second round of Trail Accelerator grants to four recipients. IMBA’s Trail Accelerator grant fund is a competitive grant…
MSR® Global Health Technologies Create Lasting Change for Thousands in the Developing World
Seattle, Wash. (March 27, 2019) – Mountain Safety Research® (MSR®), the leader in effective water treatment and purification, releases its 2018 global health impact summary, highlighting its improvements to safe drinking water access in developing…
The Conservation Alliance Contributes $945,000 in Grants to 29 Organizations
BEND, Ore. (March 26, 2019) – The Conservation Alliance sent grants totaling $945,000 to 29 organizations working to protect and defend wild places throughout North America. The grants came from the group’s regular grant fund…
LEM Helmets Partners with Italian UCI Pro Women’s Cycling Team BePink for 2019 Season
MORGAN HILL, Calif. (March 21, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, today announces its sponsorship of leading UCI pro women’s cycling team BePink. The…
GU Energy Labs is proud to sponsor 2019 North American IRONMAN® and IRONMAN® 70.3® events
Berkeley, Calif. (March 20, 2019) — GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN® and IRONMAN® 70.3® events. GU Energy Labs will support each event with their…
Therm-a-Rest Hyperion 20F/-6C Sleeping Bag Wins Backpacker Magazine 2019 Editor’s Choice Award
SEATTLE, Wash. (March 19, 2019) — Therm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1972, and this year is no different as Backpacker Magazine honors the brand with its 2019 Editor’s…
LEM Helmets Welcomes Ultra-Endurance & Adventure Cyclist Jay Petervary To Ambassador Team
MORGAN HILL, Calif. (March 14, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, welcomes Jay Petervary to its growing ambassador team. Charismatic, focused, and driven,…
MSR® Reactor® Stove System and DynaLock™ Ascent Poles Receive Awards from Backpacker and ISPO
Seattle, WASH (March 13, 2019) – Mountain Safety Research® (MSR®) is honored to receive two prestigious awards, from ISPO and BACKPACKER, for two of their standard-setting high-performance mountaineering products this spring. The MSR DynaLock Ascent…
TAXA Outdoors Partners with Snow Peak for RVX: The RV Experience
HOUSTON, TX (March 12, 2019) — TAXA Outdoors, the leading outdoor manufacturer of lightweight, adventure campers and trailers is exhibiting at the first-ever RVX: The RVX Experience, in Salt Lake City March, 12-14 at The…
Royal Robbins Reawakens Brand with Laser Focus on Active Travel and Growth Under Fenix Outdoor Ownership
SAN FRANCISCO, Calif. (March 11, 2019) — Royal Robbins unveils its Spring 2019 collection of men’s and women’s apparel in conjunction with a new brand campaign laser focused on active travel. Created by San Francisco-based…
The Conservation Alliance Announces Leadership Change
Bend, Ore., March 11, 2019 – The Conservation Alliance announces that Executive Director John Sterling will transition out of his role later this year. Following is a statement from John: Dear Conservation Alliance Members and…
LOGE Camps Rounds Out Its Leadership Team for 2019
SEATTLE, Wash. ( March 5, 2019) – LOGE Camps adds executive level talent and formalizes its executive team, which now includes a VP of Marketing, VP of Operations, VP of People, Chief of Staff, Director…
Hit the Trails With GU Energy Labs’ Newest Gel Flavor, Hoppy Trails
Berkeley, Calif. (March 1, 2019) — GU Energy Labs announces the launch of its newest Energy Gel flavor, Hoppy Trails. Inspired by the celebratory cold beer many enjoy at the end of a long training…
Historic Package of Public Lands Bills Protects Nearly Two and a Half Million Acres and Reauthorizes LWCF
Bend, Ore. – Congress passed a package of public lands bills today that protects nearly 2.5 million acres of public land and 676 miles of rivers throughout the U.S. The legislation also reauthorizes the Land…
GORE-TEX Brand Challenges Users to Share their Life in Action
Elkton, MD, (February 21, 2019) – The GORE-TEX brand is the gold standard for living life outdoors. GORE-TEX technologies in apparel and footwear improve people’s active lives in a myriad of ways. But what, exactly,…
36-Hours in Kitsbow Film, “Not Quite Out of the Woods” to Showcase at Ciclismo Classico Bike Travel Film Festival
PETALUMA, Calif. (Feb. 20, 2019) — “Not Quite Out of the Woods,” a 36-hours in Kitsbow film shot and edited by Emmy Award winner Kate Geis, has been selected for the 10th annual Ciclismo Classico…
PEARL iZUMi Debuts New Road Pieces and Designs
Louisville, Colo. (February 19, 2019)— PEARL iZUMi, the world’s leader in cycling apparel and footwear, has transformed its Road collection with new styles, colors and designs. With a refocus on simple sophistication and sleek design,…
PEARL iZUMi Introduces BikeStyle Line for Spring 2019
LOUISVILLE, Colo. (February 19, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, set out create the perfect apparel for those dressing for the destination, not just the journey. Comfortable, versatile and…
PEARL iZUMi Announces New Designs and Updates to Mountain Collection for Spring 2019
LOUISVILLE, Colo. (February 19, 2019)— For Spring 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces new styles and updates to its Mountain apparel line. “We’ve invested a lot into our Mountain product…
Gore Fabrics Outlines Sustainability Efforts Made in 2018
FELDKIRCHEN-WESTERHAM (February 19, 2019) – W. L. Gore & Associates´ (Gore) Fabrics Division published its Responsibility Update 2018 this month. The update details how Gore Fabrics is using scientific research to drive environmentally improved material…
PEARL iZUMi Undergoes a Transformation
LOUISVILLE, CO (February 6, 2019) — PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values. This positioning…
Applications Now Open for Second-Annual 36 Hours in Kitsbow Grant Program
PETALUMA, Calif. (Feb. 5, 2019) – Following the conclusion of its successful 36 Hours in Kitsbow film series, Kitsbow announces that 2019 applications are now open for its second annual grant program that features unique…
Go RVing Launches First-Ever Kick Off to Camping Season Campaign Backed by a Multi-Million Advertising Buy
RESTON, VA (February 5, 2019)— Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping…
DÆHLIE launches “Run 365” collection along with Nordic Ski styles for Fall 2019
BROOMFIELD, Colo. (February 1, 2019) DÆHLIE is launching a run apparel collection at Outdoor Retailer Snow Show that is designed to outfit the runner for any winter training conditions. Along with the Run 365 line,…
LOGE Camps Partners with Verde Brand Communications
SEATTLE, Wash. (Jan. 30, 2019) – LOGE Camps, [pronounced ‘lodge’] the adventure-focused hospitality company, announces a partnership with Verde Brand Communications. Verde’s integrated communication strategy will encourage media and influencers to fully dive into the…
Pro Mountain Bike Champ Amy Beisel Joins the LEM Helmets Ambassador Team
MORGAN HILL, Calif. (Jan. 29, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes seasoned rider Amy Beisel to the family as brand ambassador.…
Go RVing To Exhibit For First Time at Outdoor Retailer Snow Show
RESTON, VA (Jan. 29, 2019) — Go RVing, the marketing communications initiative of the RV industry will exhibit at the 2019 Outdoor Retailer Snow Show for the first time at the Colorado Convention Center in…
Balega Unveils Updated Ultralight Collection for Spring 2019
Durham, N.C. (January 29, 2019) – Balega International, a leading performance sock brand in the run specialty market, updates its innovative Ultralight collection for Spring 2019 with new colorways, improved fit and compression, as well…
The Conservation Alliance Announces 36 New Members in 2018
Bend, Ore., January 24, 2019 – The Conservation Alliance is proud to announce that 36 companies have joined the organization since the start of 2018. This growth strengthens the organization as threats to our public…
LEM Helmets Welcomes Keith Cozzens as Global Brand Marketing Director
MORGAN HILL, Calif. (Jan. 23, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Keith Cozzens to the team as Global Brand Marketing Director.…
SCARPA North America names KnS Reps as 2018 Sales Agency of the Year
BOULDER, Colo. (January 23, 2019) – Based on strong growth and proactive teamwork, SCARPA North America named KnS Reps, its sales team for the Rockies region, as 2018 Sales Agency of the Year. KnS Rep…
MSR® Debuts New Paragon™ Snowshoe Binding for Ultralight Comfort and Safety in the Backcountry
SEATTLE, Wash. (January 22, 2018) — Seattle-based Mountain Safety Research® (MSR®), the world’s leading snowshoe manufacturer, introduces the Paragon™ Binding, the world’s first single-strap mesh snowshoe binding delivering the pinnacle of simplicity, security, durability, and…
All-New Gregory Tribute Awarded Best Travel Backpack at ISPO
SALT LAKE CITY, Utah (January 22, 2019) – The Tribute 55, a new adventure travel-focused backpack from Gregory Mountain Products, was named best travel pack of 2019 by a panel of independent, expert judges at…
Indigitous Agency Achieves Amazon Advertising Accreditation
Seattle, Wash. (January 22, 2019) – Indigitous, a Seattle-based Amazon services agency serving outdoor and active lifestyle brands, recently was approved by Amazon as an authorized Amazon Advertising agency. As a result of the official…
Verde Brand Communications Adds Partners, Hires Integrated Services Director, Chief Operating Officer
DURANGO, Colo. (January 22, 2019) – Verde Brand Communications, a full-service communications firm serving the outdoor and active-lifestyle markets for nearly 20 years, promoted its two longest-tenured employees to agency partners. In addition, Verde hired…
Sisu Magazine Launch Targets Broader Outdoor Audience
DENVER, Colo. (January 17, 2019) — Coalition Snow will celebrate the release of its first magazine, Sisu, with a launch party in Denver that’s free and open to the public on January 29, 2019. The…
W.L. Gore & Associates Earns Gear Junkie Gear of the Year Award for new GORE-TEX Fabric with Stretch Technology
ELKTON, MD – W.L. Gore & Associates, makers of GORE-TEX products, recently won a Gear of the Year Award from Gear Junkie, a heavily trafficked consumer media site that tests and reports on leading gear…
Royal Robbins Growth Plans Fueled by Key New Hires, New Headquarters and New Global Distribution Network
SAN FRANCISCO, Calif. (January 14, 2019) — In the wake of significant investments from its new parent company, Royal Robbins is undergoing a brand transformation, bringing aboard 11 key new personnel in the last six…
57hours Launches Mobile-Based App for Connecting Outdoor Enthusiasts With Certified Mountain Guides
NEW YORK, N.Y. (January 10, 2019) — Created by a team of avid travelers, climbers, skiers and outdoor aficionados, 57hours today announces the launch of its mobile app. 57hours has created a platform where vetted…
Zodiac Event Displays Joins The Conservation Alliance
BEND, Ore. – January 8, 2019 – The Conservation Alliance welcomes Denver-based Zodiac Event Displays as its newest member. In joining The Conservation Alliance, the boutique branding agency that specializes in soft signage and event…
SCARPA Maestrale, Gea, Freedom families of ski boots compatible with new Salomon S/Lab Shift MNC 13, Atomic Shift MNC 13 bindings
BOULDER, Colo. (Dec. 20, 2018) – Following recent inquiries from retailers, ski technicians and consumers stemming from new developments in ski bindings, SCARPA announces that its popular Maestrale, Gea and Freedom series ski boots follow…
Jessica Wahl Named Executive Director of the Outdoor Recreation Roundtable
Washington, D.C. (December 19, 2018) – The Outdoor Recreation Roundtable (ORR) Board of Directors announced the appointment of Jessica Wahl as executive director following an extensive national search. Jessica brings a decade of experience navigating…
Balega Presents Annual Ubuntu Award to Dick Pond Athletics
Durham, N.C. (December 18, 2018) – Balega International, a leading performance sock brand in the run specialty market, presented its annual Ubuntu Award for community service to Carol Stream, Illinois-based Dick Pond Athletics during The…
SCARPA Maestro rock shoe family earns Rock and Ice 2018 Best in Gear Award
BOULDER, Colo. (Dec. 17, 2018) – The SCARPA Maestro family, a high-performance new collection of rock shoes built for trad climbing and situations where people are in their shoes for longer periods of time, earned…
Therm-a-Rest’s Senior Product Developer Jim Marson Retires After 31 Years
SEATTLE, Wash. (Dec. 12, 2018) – Seattle-based Therm-a-Rest®, the industry leader in premium outdoor camp comfort, announces the retirement of its Senior Product Developer, Jim Marson, at the end of the year. After more than…
Go RVing Partners with Verde Brand Communications
RESTON, VA (Dec. 12, 2018) — Go RVing, the industry-leading vehicle-supported adventure platform, announces it will partner with Verde Brand Communications to support a range of public relations and digital marketing programs. Verde will help…
Kitsbow To Release Latest Film in 36 Hours Series: “Not Quite Out of the Woods”
PETALUMA, Calif. (Dec. 10, 2018) — After launching the first-ever 36 Hours in Kitsbow film series, a program giving anyone the chance to apply for a production stipend to showcase their favorite adventure, Kitsbow is…
PEARL iZUMi’s 2019 Sugar and Tour Road Shoes Now Available
LOUISVILLE, Colo. (Dec. 7, 2018) — PEARL iZUMi has transformed its road collection for 2019 with new styles, colors and patterns. With a refocus on sleek and effortless design, the new road collection—from head to…
The Conservation Alliance Announces New Board Member
(Bend, Ore., December 4, 2018) – The Conservation Alliance board elected Strick Walker, Chief Marketing Officer at Merrell, to serve on the organization’s board of directors. Walker was elected by the board of directors to…
The Conservation Alliance Pushes Legislation to Protect Public Lands
Bend, Ore., November 29, 2018 – The Conservation Alliance is leading a delegation of outdoor business leaders to Washington, D.C. this week to demonstrate support for a package of legislation in Congress that would protect…
Sam Whitley Joins LEM Helmets as National Sales Manager
MORGAN HILL, Calif. (Nov. 28, 2018) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Sam Whitley to the team as National Sales Manager. With a…
Petzl Earns Accolades for New Ergonomic Ice Tool
SALT LAKE CITY, Utah (November 28, 2018) — Petzl, the leader in solution-based verticality and lighting equipment, was recently awarded a Gear of the Year from Men’s Journal for its all-new ERGONOMIC ice tool. The ERGONOMIC…
Kitsbow Releases Polartec® Power Wool™ Collection
PETALUMA, Calif. (Nov. 27, 2018) Expanding its line of premium bike apparel designed in partnership with Polartec, Kitsbow is excited to release the new Power Wool Performance Knicker, Tight, Arm Warmer and Knee Warmer, all…
Bindle Bottle Selected as One of This Year’s Oprah’s Favorite Things
Encinitas, CA, November 27, 2018 – Bindle Bottle LLC announced today that the Bindle Bottle, the world’s first insulated water bottle with integrated storage, is included in this year’s Oprah’s Favorite Things holiday gift list featured in…
Balega Opens Application for 2019 Global Impi Ambassador Team
Durham, N.C. (Nov. 21, 2018) – Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its fifth annual “Impi” ambassador team. This year, Balega expands…
Kitsbow Appoints David Billstrom as CEO
PETALUMA, Calif. (Nov. 21, 2018) — Kitsbow, maker of premium cycling clothing and accessories, announces David Billstrom as the company’s new CEO, effective immediately. Billstrom has been a member of the Board of Directors since…
MSR® Impact Project Sets Goal to Raise Money for Safe Water on Giving Tuesday
SEATTLE, Wash. – Seattle-based MSR’s new non-profit fund, the MSR Impact Project, will launch a #GivingTuesday fundraiser on November 27th to encourage people to donate to safe water projects on this global day of giving…
W.L. Gore & Associates Wins Three Gear of the Year Awards from Runner’s World, Bicycling for GORE-TEX Footwear, Fabric Technologies
ELKTON, MD (November 6, 2018) – W.L. Gore & Associates, makers of GORE-TEX products, recently won two 2018 Gear of the Year awards from Runner’s World magazine for its GORE-TEX Invisible Fit footwear technology in…
Outdoor Research leads way with higher-performing insulation in apparel, gloves, headwear, booties
SEATTLE, Wash. (Oct. 31, 2018) – Higher-performing outdoor apparel and glove insulation technology, alongside a bigger focus on sustainably sourced materials, takes center stage in the new Fall 2019 Outdoor Research product collection, which will…
Katadyn Group Welcomes Mike Jue as General Manager at Spectra Watermakers
MINNEAPOLIS, Minn. (Oct. 30, 2018) – Today, Katadyn Group welcomes Mike Jue to the team as new General Manager at Spectra Watermakers. Jue comes to Katadyn Group with more than 20 years of experience in…
American Mountain Guides Association Announces Angela Hawse as new Board of Directors President
Boulder, COLO. – The American Mountain Guides Association (AMGA), an educational non-profit dedicated to supporting and furthering the profession of American mountain guiding, has named veteran guide and industry leader Angela Hawse as President of…
Outdoor Research Earns Two Editors’ Choice Awards for Gloves, Gaiters from Backpacker
SEATTLE, Wash. (Oct. 29, 2018) – Outdoor Research, the Seattle-based manufacturer of leading outdoor apparel and gear, won two Editors’ Choice Awards this month from Backpacker Magazine. The awards call out a category leading glove…
Outdoor Research Invests with Sales Team Hires, New Technology Platform to Support Wholesale
SEATTLE, Wash. (October 25, 2018) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, hired Andy Burke as Head of Commercial Sales. Burke comes to his new post from Prana, where…
Petzl Teams Up with Strava for Night Running Challenge this November
SALT LAKE CITY, Utah (October 24, 2018) — Petzl, the leader in solution-based verticality and lighting equipment, has teamed up with Strava to encourage runners to get outdoors, even after we set our clocks back on…
Browne Accounting Joins The Conservation Alliance
(BEND, Ore. – Oct. 23, 2018) – The Conservation Alliance welcomes Seattle-based accounting firm Browne Accounting as its newest member. In joining The Conservation Alliance, the full-service, virtual firm is helping to protect public lands…
Aaron Huey to Speak at The Conservation Alliance Breakfast
Bend, Ore., October 18, 2018 – Photographer Aaron Huey will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Winter Market. Huey’s presentation will provide a rare and intimate look…
Four Wheel Campers Partners with Verde Brand Communications for Public-Relations, Digital Strategy
WOODLAND, Calif. (October 16, 2018) – Four Wheel Campers, the category leader in lightweight, compact truck campers, this month retained Verde Brand Communications as its agency partner to support a range of public-relations and digital-marketing…
Outdoor Research Hemispheres ski-specific apparel earns awards from Powder, Backcountry
SEATTLE, Wash. (Oct. 9, 2018) – The first North American brand to use a new stretch GORE-TEX fabric that dramatically improves mobility in waterproof apparel, Outdoor Research earned awards this fall from two of the…
Cascade Designs® Welcomes David J. McDonald as Sr. Vice President and Chief Operations Officer
SEATTLE, Wash. (DRAFT) – Cascade Designs, Inc.®, parent company to some of the most respected and iconic brands in the outdoor industry, welcomes Dave McDonald to their team as the new Sr. VP and Chief…
Conservation Alliance Stewardship Event Draws 110 Outdoor Industry Volunteers
Westminster, Colo. (October 4, 2018) – More than 110 volunteers from 12 Conservation Alliance member companies participated in the organization’s 11th Annual Backyard Collective stewardship event near Boulder, Colorado on Friday, September 28. The volunteers…
The Conservation Alliance Contributes a Record $879,000 in Grants to 22 Organizations
BEND, Ore. (October 1, 2018) – The Conservation Alliance sent grants totaling $879,000 to 22 organizations working to protect wild places throughout North America. This is the organization’s single largest grant disbursal since The Conservation…
Balega Debuts Fifth Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
Durham, N.C. (Sept. 25, 2018) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its…
Businesses Unite as the Country’s Premier Conservation Program Faces Expiration
BEND, Ore., and BOULDER, Colo. – Sept. 25, 2018 – The Conservation Alliance and Outdoor Industry Association released a letter today signed by more than 280 outdoor-focused businesses and organizations asking Congress to permanently reauthorize…
PEARL iZUMi & Revelate Designs Present “I’m Not Stopping—Lael Wilcox Races the Navad 1000 Across Switzerland”
LOUISVILLE, Colo. (Sept. 19, 2018)— PEARL iZUMi has partnered with Revelate Designs to present “I’m Not Stopping – Lael Wilcox Races the Navad 1000 Across Switzerland.” The Navad1000 is a 1000-kilometer-long self-supported mountain bike race…
Kitsbow x Mechanix Wear Gloves Hit The Store
PETALUMA, Calif. (Sept. 18, 2018) Following Kitsbow’s announcement this spring regarding its collaboration with Mechanix Wear, a brand known for their innovative and highly-specific work gloves, the new HiLine Midweight Glove and Kitchel Lightweight Glove…
Petzl Partners with The Craggin’ Classic Series To Send An Important Message to Climbers
SALT LAKE CITY, Utah (September 14, 2018) – Showcasing its ongoing commitment to education and improving safety for climbers, Petzl is going on tour to educate climbers on the importance of wearing helmets at the…
MSR® Renews its Partnership with American Alpine Club for 2018
SEATTLE, Wash. (September 13, 2018) – Mountain Safety Research (MSRⓇ) is proud to extend its partnership with the American Club and its Craggin’ Classic Series, the national grassroots climbing festival, for the third year in…
Implus Announces Interex Industries as Canadian Distributor for STABIL®
(DURHAM, N.C.) – Sept. 13, 2018 – Implus, a provider of athletic, fitness and outdoor accessories, announces a strategic partnership with Interex Industries, Inc. to distribute STABIL® performance footwear traction products across all Canadian territories…
Bike Industry Veteran Michael Grim Joins LEM Helmets as General Manager
MORGAN HILL, Calif. (Sept. 10, 2018) – LEM Helmets, a new, inclusive cycling helmet brand whose mission is to inspire the fun in biking by focusing on safety, style, and performance in all its innovative head…
DÆHLIE Teams Up with Verde Brand Communications for Integrated Media Relations
BROOMFIELD, Colo. (September 7, 2018) – DÆHLIE, the #1 active Nordic apparel company in Scandinavia, is joining forces with Verde Brand Communications as its agency of record for integrated media relations & brand communications. Verde…
A jacket needs to do “more”
ELKTON, MD, – adidas Originals has introduced a GORE-TEX jacket with the patented packable technology KARKAJ designed in partnership with functional clothing pioneer Conroy Nachtigall. adidas Originals wanted to create a lightweight, packable, reliable solution…
Balega and TriggerPoint Partner with Ragnar Series to Become Official Sock and Foam Roller Brands of the Race
Durham, N.C. (August 28, 2018) – Balega, a leading performance sock brand in the run specialty market, and TriggerPoint, the market leader in foam rolling, movement products and education, announce their partnership with Ragnar, the…
PEARL iZUMi Introduces New Winter MTB Pants and Additions to the BikeStyle® Collection
LOUISVILLE, Colo. (August 23, 2018)— For Fall/Winter 2018, PEARL iZUMi is introducing a new collection of winter mountain bike pants— the Summit collection includes the new Summit AmFIB® Pant, Summit AmFIB® Lite Pant and Summit…
PEARL iZUMi’s Fall 2018 Road Apparel Now Available
LOUISVILLE, Colo. (August 23, 2018)— For Fall 2018, PEARL iZUMi introduces an extensive line of new and updated jackets, jerseys and tights to keep you riding into the Fall and Winter months. With a focus…
The Conservation Alliance Travels to Grand Rapids for First Backyard Collective Event in Grand Rapids
BEND, Ore. (August 22, 2018) – More than 50 volunteers from five member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Grand Rapids, Michigan on Tuesday, August 14. The volunteers worked in…
Outdoor Research awards $10K We Can Grant to nonprofit focused on cycling advocacy, youth empowerment
SEATTLE, Wash. (Aug. 21, 2018) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this week awarded its second-annual We Can Grant for $10,000 to The Winnipeg Repair Education and Cycling…
The Conservation Alliance Hosts Successful Backyard Collective Event in Portland, Oregon
BEND, Ore. (August 16, 2018) – More than 250 volunteers from nine member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Portland, Oregon on Thursday, August 9, 2018. The volunteers worked in…
New MSR® Athlete Dani Arnold Breaks Speed Record
SEATTLE, Wash. (August 13th, 2018) — Seattle-based Mountain Safety Research® (MSR®), is proud to add Swiss mountaineer and alpinist Dani Arnold to its team of athlete ambassadors. MSR is excited to announce that Arnold has…
MSR® Introduces Ultralight Pro™ Bivy
SEATTLE, Wash. (August 9th, 2018) — Since 1969, Seattle-based Mountain Safety Research® (MSR®) has set the standard for creating high-performance outdoor products meant to withstand the harshest conditions of the mountains. New for 2019, MSR…
Pure Project Joins The Conservation Alliance
BEND, Ore. – August 9, 2018 – The Conservation Alliance welcomes San Diego-based craft beer producer Pure Project as its newest member. In joining The Conservation Alliance, the brewing company is helping to protect public…
MSR® 4L Trail Base™ Water Filter Kit Provides Two Filter Modes in One
SEATTLE, Wash. (August 7, 2018) — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, introduces the 4L Trail Base™ Water Filter Kit for 2019, expanding the capacity of its previously-release 2L filter kit.…
Hydro Flask Raises $79,000 for The Conservation Alliance at Annual Garage Sale
Bend, Ore., August 7, 2018 – Hydro Flask named The Conservation Alliance the beneficiary of its annual Garage Sale in Bend, Oregon, hometown for both the company and the organization. The event, which took place…
MSR® Introduces Ultralight, Thru-Hiker Mesh House Shelter for Soloists
SEATTLE, Wash. (August 2, 2018) — Seattle-based Mountain Safety Research® (MSR®), introduces the Thru-Hiker Mesh House 1, the new lightweight long-distance backpacking shelter for minimalist soloist travelers. Ultralight micromesh fabric offers maximum moisture control, ventilation…
2019 Therm-a-Rest® NeoAir® UberLite™ Mattress Collects 6 Awards At Outdoor Retailer Summer Market
SEATTLE, Wash. (August 2, 2018) – Therm-a-Rest has set the standard in innovation and design in outdoor sleep systems for more than 45 years, and there’s no sign of stopping. Recently, the iconic brand took…
Swiss Rock Climber Nina Caprez Joins MSR®’s Roster of Athlete Ambassadors
SEATTLE, Wash. (July 31, 2018) — Seattle-based Mountain Safety Research® (MSR®) is proud to announce that Swiss rock climber Nina Caprez has joined MSR’s team of athlete ambassadors. Now hailing from Grenoble, France, Caprez is…
MSR® Introduces Lightweight Pika™ Teapot
SEATTLE, Wash. (July 27, 2018) — Seattle-based Mountain Safety Research® (MSR®), introduces the Pika™ 1 L Teapot, an ultralight, compact, hard-anodized aluminum teapot for backcountry adventures. Designed with a strong, precise pour, the teapot provides…
Wenzel Expands The Tribute Collection for Spring 2019
BOULDER, Colo. (July 20, 2018) — Wenzel, makers of a wide range of tents, sleeping bags and accessories to complement any outdoor lifestyle, introduces new tents, sleeping bags, hammocks and airbeds to its ever popular…
Slumberjack Introduces New Overland and Hunt Gear for Spring 2019
BOULDER, Colo. (July 20, 2018) – Slumberjack (SJK), known for hunting, camping and overland gear, is taking the authentic experience of overland adventuring to the next level. The 2019 product line has something for the…
SCARPA North America promotes Sarah Fansler to Direct Sales Manager
BOULDER, Colo. – SCARPA North America this week promoted Sarah Fansler, who has worked at the brand for the past three years, to Direct Sales Manager. In her new role, Fansler will work to elevate…
GCI Outdoor Introduces Latest Outdoor Rocking Chair at ORSM 2018
HIGGANUM, Conn. (July 19, 2018) – GCI Outdoor, creators of portable, durable outdoor recreation equipment and furniture, is proud to announce the Pod Rocker and Pod Rocker with SunShade. Joining a growing collection of campsite…
Petzl Spring 2019 line continues commitment to TOP AND SIDE PROTECTION helmet standards
SALT LAKE CITY, Utah (July 19, 2018) – Petzl, the leader in solution-based lighting and verticality equipment, announces a Spring 2019 product collection that continues the brand’s commitment to helmets that offer TOP AND SIDE…
Balega Evolves its Iconic, Mid-Weight Enduro V-Tech Performance Sock for Fall 2018
Durham, N.C. (July 19, 2018) – Balega International, a leading performance sock brand in the run specialty market, debuts updates to its innovative and iconic mid-weight Enduro V-Tech collection for Fall 2018 with improved fit…
Yaktrax Opens Application for 2018-19 Ambassador Team
Durham, N.C. (July 19, 2018) – Yaktrax, the premium outdoor brand synonymous with snow and ice traction, has opened the application portal today for its 2018-19 influencer team, #YakPak. Team members will represent Yaktrax as…
Newly Launched shār Joins The Conservation Alliance
BEND, Ore. – July 19, 2018 – The Conservation Alliance welcomes its newest member, shār, makers of organic trail mix that provides healthy fuel on-the-go. The brand will be introducing its new “Original Mix” at…
Gore Presents GORE-TEX Products with a PFCEC Free DWR at Outdoor Retailer Show
Newark, DE –W. L. Gore & Associates is proud to announce that it reached a first key milestone on its Fabrics Division’s journey towards the goal of eliminating PFCs of Environmental Concern (PFCEC) from the…
New All-Mesh, Spacious MSR® Zoic™ Tents Stay Cool and Comfortable
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, introduces the all-mesh Zoic™ Tent Series, a lightweight, spacious and ultra-livable 3-season tent designed for maximum breathability and comfort across a variety…
New MSR® PocketRocket® Deluxe Stove Delivers Premium Features
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), introduces the PocketRocket® Deluxe stove, a feature-packed enhancement to its predecessors. The innovative, ultralight stove offers premium features, including an instant push-start piezo igniter, a wind-resistant, broad…
Boasting 50-Percent Faster Flow Rate, Platypus® Launches Big Zip™ EVO for Spring 2019
SEATTLE, Wash. – Platypus, the leader in taste-free hydration, introduces the latest evolution of its best-selling Big Zip Reservoir – the Big Zip™ EVO – for spring 2019. Delivering a 50-percent increase in flow than…
As SCARPA celebrates 80th anniversary, brand’s experience in trail, mountain, climbing footwear shows in its Spring 19 line
BOULDER, Colo. (July 12, 2018) – Celebrating its 80th anniversary in 2018, SCARPA, an industry leader in footwear for all aspects of performance mountain sports, unveils a collection of 20 new or redesigned products for…
Award-Winning MSR® Hubba™ NX Tent Series Receives 2019 Updates
SEATTLE, Wash.— When Seattle-based Mountain Safety Research® (MSR®) introduced the MSR Hubba Tent series in 2002, the innovative, lightweight, one-pole-to-pitch design revolutionized the lightweight backpacking tent category and quickly became the cornerstone of the company’s…
Lighter shelters, warmer gaiters, more advanced apparel technologies featured in Outdoor Research SS19 line
SEATTLE, Wash. (July 12, 2018) – Showcasing its commitment to solution-driven innovation, Outdoor Research, maker of industry leading outdoor apparel and gear, introduces a line of new products for Spring-Summer 2019 that unveils groundbreaking new…
The Conservation Alliance Announces 2018 Outstanding Partnership Awards
Bend, Ore., July 11, 2018 – REI, Nau, and Justin Bailie Photography are the winners of The Conservation Alliance Outstanding Partnership Awards for 2018. The award recognizes member companies who go above and beyond in…
Spice Up Your Workout with a CHAi LATTe
Berkeley, Calif. (July 11, 2018) — A little bit sweet, a little bit spicy – what better way to fuel your most strenuous of activities than with a CHAi LATTe. This coffee shop classic is…
SealLine® Makes Waves With Updated Pro™ Dry Pack & New Line of Dry Daypacks for Spring 2019
SEATTLE, Wash. – Offering the best support you can find in waterproof protection, SealLine’s most supportive large-capacity waterproof pack, the Pro™ Dry Pack, just got better. The newly-refined pack offers a full-length framesheet with adjustable…
Gregory advances backpack suspension technology with three new and redesigned systems for spring 2019
SALT LAKE CITY, Utah (July 10, 2018) – For more than 40 years, Gregory Packs has led its category with backpack suspension that makes outdoor adventures more comfortable and enjoyable. That continues in Spring 2019,…
TransRockies Run Sells out for Twelfth Straight Year, Draws National Geographic Adventurer of the Year, Ultrarunning Elite and More
Buena Vista, Colo. (July 10, 2018) – TransRockies Events, host of the 12th annual TransRockies Run, is proud to announce another sold out event with a stellar field of athletes, including the return of National…
PEARL iZUMi Updates PI / BLACK Collection
LOUISVILLE, Colo. (July 9, 2018) – PEARL iZUMi is expanding the exclusive PI / BLACK collection, which sets new standards in both aesthetics and function for the most discerning riders. The new pieces combine cutting edge…
Princeton Tec Debuts its Most Adaptable Lighting System Yet, The SNAP
PENNSAUKEN, NJ (July 09, 2018) – Princeton Tec, industry-leader of U.S. manufactured lighting products for more than 40 years, introduces its most versatile light yet, the SNAP. Princeton Tec engineers designed an intuitive modular system…
The Conservation Alliance Welcomes Topo Athletic
(BEND, Ore. – July 9, 2018) – The Conservation Alliance welcomes its newest member, Topo Athletic, the shoemakers dedicated to providing a better running and fitness experience through instinctive and natural movement. Through the partnership,…
The Conservation Alliance Hosts Successful Backyard Collective Stewardship Event in Seattle
SEATTLE, Wash. (July 6, 2018) – More than 170 volunteers from 12 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Seattle, WA on Thursday, June 28. The volunteers worked in support…
Royal Robbins Celebrates 50 Years of Adventure
SAN FRANCISCO, Calif. (June 29, 2018) — Celebrating its 50th anniversary in 2018, Royal Robbins unveils its Spring 2019 collection of adventure-ready clothing aimed at avid travelers and outdoor enthusiasts. Poised for growth as a new…
Katadyn Announces Fourth Addition to its Award-Winning BeFree Water Filtration System Line
MINNEAPOLIS, Minn. (June 28, 2018) — Katadyn, global manufacturer of industry leading water treatment systems, is proud to launch the Gravity BeFree 3.0L Filtration System, the fourth addition to the BeFree water filtration system line.…
PEARL iZUMi Reveals Social Purpose Statement
Louisville, Colorado (June 27, 2018) – PEARL iZUMi, the world’s leader in cycling apparel and footwear, announces an elevated focus on actions to positively impact the environment and riding communities. The defining perspective for this increased…
LEM Helmets Unveils New 2018-19 Collection of Cycling Head Protection Across North America
MORGAN HILL, Calif. (June 27, 2018) – LEM Helmets, a brand with a rich history in head protection and safety products, introduces a fresh, new bike helmet division who’s mission is to produce innovative cycling helmets…
Uncharted Supply Co. Launches New Life Uncharted Podcast
PARK CITY, Utah (June 27, 2018) – Christian Schauf, entrepreneur and founder of emergency preparedness brand Uncharted Supply Co., is launching the new Life Uncharted podcast. The series focuses on guests who have forged unique paths to success and…
Therm-a-Rest Launches Lightest Insulated Mattress on the Market for Spring 2019
SEATTLE, Wash. (June 26, 2018) – Therm-a-Rest has set the standard in innovation and design in outdoor sleep systems for more than 45 years. The legacy continues into spring 2019 as the brand unveils its…
Named a revolution in comfort, Gregory’s new Jade backpack earns prestigious OutDoor Award
SALT LAKE CITY, Utah (June 25, 2018) – The all-new Jade 53 from Gregory Packs offers backpackers a “revolution in pack comfort,” according to an independent panel of expert judges who this month awarded it…
GU Energy Labs and NICA Team Up on New Special-Edition Energy Gel
Berkeley, Calif. (June 21, 2018) — GU Energy Labs is teaming up with the National Interscholastic Cycling Association (NICA) to support student-athletes. Crafted with the help of NICA student-athletes at GU’s headquarters in Berkeley, a…
Bipartisan Conservation Leaders Pledge to Save America’s Most Important Conservation Program
Washington, D.C. – Land and Water Conservation Fund champions in the House and Senate rallied on the steps of the U.S. Capitol with conservation leaders and outdoor recreation advocates today and vowed to save America’s…
Gore Launches New GORE-TEX 3D Fit Footwear
ELKTON, MD – As industry leaders in innovation, W.L. Gore & Associates (Gore) continues to bring new product technologies to the market within the GORE-TEX ‘waterproof & breathable’ footwear category. With the growth in popularity…
Petzl Athlete Alex Puccio Takes Home Gold at IFSC Climbing World Cup
SALT LAKE CITY, Utah (June 14, 2018) – Petzl team member Alex Puccio successfully completed all four finals problems at the International Federation of Sport Climbing World Cup to take home the gold medal at…
The Conservation Alliance Announces Two New Board Members
Bend, Ore., June 13, 2017 – The Conservation Alliance board and membership elected Amy Beck, Brand Manager at Waypoint Outdoor, and Kate Larramendy, Design and Sustainability Advisor at Toad&Co., to serve on the organization’s board…
MSR Global Health Launches Impact Project
SEATTLE, Wash. (June 12, 2018) — Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand, has launched the MSR Impact Project to advance the company’s work in global health. The new nonprofit fund will…
Princeton Tec Unveils Revamped Website and Lumen Upgrades
Pennsauken, NJ (May 30, 2018) – For over 40 years, Princeton Tec has pushed the limits of top-tier lighting by listening to consumers and giving them a more intimate relationship with the brand. From the…
Mountain Safety Research® Partners with the American Mountain Guides Association
SEATTLE, Wash. (May 16, 2018) – Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand, recently announced their newest partnership with the American Mountain Guides Association (AMGA). This partnership will enhance MSR’s already rigorous…
Mountain Safety Research® Awarded Innovator of the Year by Seattle Business Magazine
SEATTLE, Wash. (May 15, 2018) – Mountain Safety Research® (MSR®) is honored to be named Seattle Business Magazine’s Manufacturing Company of the Year in the Innovation Category. MSR was nominated among dozens of other manufacturers…
Kitsbow Unveils V2 Collection for Spring-Summer 2018
PETALUMA, Calif. (May 15, 2018) — Kitsbow, maker of premium cycling clothing and accessories, today introduces the Spring-Summer 2018 V2 collection, built for the relentless cyclist, bearing craftsmanship, function, and style. “Creating cycling apparel that…
As it celebrates 80 years of crafting premium footwear, SCARPA launches new N.A. website to more effectively convey its heritage
BOULDER, Colo. (May 15, 2018) – As SCARPA celebrates its 80th anniversary of crafting premium footwear for all aspects of mountain sports, SCARPA North America, its wholly owned distributor for the U.S. and Canada, this…
Mountain Safety Research® Takes Home OUTSIDE Summer Buyer’s Guide Gear of the Year Award
SEATTLE, Wash. (May 9, 2018) – Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand is proud to announce that the Hubba Tour 3 tent wins a 2018 Gear of the Year award presented…
Balega Unveils New Website to Better Engage Passionate Audience
Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps…
Wenzel, Heritage Outdoor Equipment Brand, Launches 2018 Camp Swagger Tour
Boulder, Colo. (May 8, 2018) – Wenzel, makers of a wide range of tents, sleeping bags and accessories to complement any outdoor lifestyle, is proud to announce the launch of their 2018 Camp Swagger Tour. …
Chamois Butt’r Returns as Official Dirty Kanza 200 Partner for 2018
PLEASANT VALLEY, Mo. (May 7, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, announces its continued sponsorship as the official skin care sponsor of the Dirty Kanza 200, the world’s premier endurance…
MSR®’s 2018 Ambassador Team Roster puts Gear to the Test
SEATTLE, Wash. (May 3, 2018) – Mountain Safety Research® (MSR) is proud to announce their 2018 team of ambassadors, an accomplished and talented group of six athletes that define modern day adventure and exploration. Hailing…
Exceptional Climber Alex Megos Joins Global GORE-TEX Athlete Team
FELDKIRCHEN-WESTERHAM — Alex Megos, one of the most accomplished sport climbers in the world, is new team member of the global GORE-TEX athlete team. Born and raised in Erlangen, Germany, the 24-year-old Megos started climbing…
Outdoor Research Interstellar Jacket wins Outside Magazine 2018 Gear of the Year Award
SEATTLE, Wash. (May 1, 2018) – In the Spring 2018 Buyer’s Guide, Outside Magazine awarded its prestigious 2018 Gear of the Year Award to the Outdoor Research Interstellar Jacket, which uses the brand’s proprietary AscentShell…
MSR® Signs on as Exclusive Stoves Sponsor for BACKPACKER’s 18th Annual Get Out More Tour
SEATTLE, Wash. (May 1, 2018) – Mountain Safety Research® (MSR®) is proud to sign on as BACKPACKER magazine’s exclusive stove sponsor for their Get Out More Tour. The nationally-traveling, 75-minute interactive seminars aim to unite readers…
Gregory Baltoro, Deva Win 2018 Outside Gear of the Year Award
SALT LAKE CITY, Utah (May 1, 2018) – Gregory Mountain Products, a longtime leader in backpacks and adventure travel gear, is honored to announce the new Baltoro, and women’s specific Deva, were the chosen recipients…
The Conservation Alliance Hosts Successful Backyard Collective Event in Santa Rosa, California
Santa Rosa, Calif. (April 30, 2018) – Over 220 volunteers from 10 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Santa Rosa, California on Thursday, April 26, 2018. The volunteers worked…
Implus Acquires Leading Winter Traction Brand
(DURHAM, N.C.) – April 30, 2018 – Implus, a provider of athletic, fitness and outdoor accessories today announced the acquisition of 32 North Corporation d/b/a STABIL®, the maker of STABILicers®, Stat-A-Rest® and STABIL Turf performance…
Implus Expands Independent Retail Sales Team with New Territory Managers
Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof…
Accell North America Launches Commerce-Enabled Haibike Website Experience
Simi Valley, CA – April 19, 2018 – Accell North America (ANA) brings more new consumers and fulfillment opportunities to its Independent Bicycle Dealers (IBD) with the launch of a commerce-enabled website for its ePerformance…
Timothy Egan to Speak at The Conservation Alliance Breakfast
(Bend, Ore., April 19, 2018) – Renowned author Timothy Egan will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market. Egan’s presentation will put the current battle over…
GCI Outdoor Continues Partnership, Grows Support for Big City Mountaineers
Higganum, CT (April 18, 2018) – GCI Outdoor, creator of portable, durable outdoor recreation equipment, is once again partnering with Big City Mountaineers to provide transformational outdoor experiences for underprivileged youth. For 2018, GCI Outdoor…
Jaybird Joins The Conservation Alliance
(BEND, Ore. – April 17, 2018) – The Conservation Alliance welcomes sports audio and technology pioneer, Jaybird, as its newest member. To celebrate this new relationship and to underscore the company’s commitment to preserving wild…
PEARL iZUMi Launches Custom iracelikagirl Apparel
Louisville, Colo. (April 16, 2018) – PEARL iZUMi has partnered with iracelikeagirl— a women’s endurance team and community founded by professional triathlete Angela Naeth— on an exclusive apparel collection that will launch on May 10…
The Conservation Alliance Kicks Off First Backyard Collective Event of 2018 with Six Member Companies in Santa Barbara, California
Santa Barbara, Calif. (April 16, 2018) – More than 200 volunteers from six member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Santa Barbara, California on Thursday, April 12. The volunteers worked…
Supporting grassroots efforts to foster public-lands access, Outdoor Research creates ‘We Can’ Grant
SEATTLE, Wash. (April 10, 2018) – Supporting grassroots efforts to foster public-lands access, Outdoor Research, the Seattle-based manufacturer of outdoor apparel and gear, this week announced the 2018 window to submit applications for its new…
Outdoor and Craft Brew Companies Put Public Lands Before Profit
BEND, Ore. (April 2, 2018) – Outdoor and craft brew companies are putting public lands before profit throughout the month of April by hosting “We Keep It Wild” online promotions to benefit The Conservation Alliance.…
American Mountain Guides Association Announces New Discipline for Certified Mountain Guides
Boulder, Colo. (March 29, 2018) – Since 1979, the American Mountain Guides Association (AMGA) has set the standard for guiding in the United States. AMGA Certification requires completing the alpine, ski and rock disciplines. However,…
Accell North America Acquires Mobile Service Company Beeline Bikes
Kent, WA – March 28, 2018 – Accell North America (ANA), announces the acquisition of Beeline Bikes, a pioneering mobile channel expansion solution that delivers a turn-key sales, service and data acquisition solution tailored for…
Chamois Butt’r Announces Key Sponsorships and Athletes for 2018
PLEASANT VALLEY, Mo. (March 28, 2018) – Celebrating its 25th year in business in 2018, Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, announces its support and sponsorship of…
RinseKit Launches New Portable Shower Products and Accessories for Heat and Pressure On-The-Go
CARLSBAD, Calif. (March 27, 2018) – After a successful Kickstarter campaign and an incredible showing on Shark Tank, the award-winning portable pressurized shower system, RinseKit, reveals its new family of products. RinseKit debuts two new…
The Conservation Alliance Contributes $800,000 in Grants to 21 Organizations
BEND, Ore. (March 26, 2018) – The Conservation Alliance sent grants totaling $800,000 to 21 organizations working to protect wild places throughout North America. The Conservation Alliance has awarded more than $20 million to grassroots…
Uncharted Supply Co. Welcomes Brad Drennan as Director of Consumer Experience
PARK CITY, Utah (Mach 22, 2018) – Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, today welcomes Brad Drennan to the family as Director of Consumer Experience. Drennan brings…
Katadyn Group Welcomes Teresa Coryell House as Global Head of Digital
MINNEAPOLIS, Minn. (March 21, 2018) – Today Katadyn Group welcomes Teresa Coryell House to the team as new Global Head of Digital. Coryell House comes to Katadyn Group with over 20 years of experience in…
Kitsbow Announces Inaugural Trail Advocate Program and Recipients
PETALUMA, Calif. (March 20, 2018) — Kitsbow, maker of premium cycling clothing and accessories, announces its inaugural Trail Advocate Program and its first Trail Advocate of the Year recipients—Joe Lopresti (Homer Glen, Illinois), Tim Kugler…
GCI Outdoor Supports the 365-Mile Challenge, Helps Mothers Stay Active Throughout 2018
Higganum, CT (March 19, 2018) – GCI Outdoor, creator of portable, durable outdoor recreation equipment, is proud to sponsor the 365-Mile Challenge. Designed to engage mothers and get them outside for one mile of self-propelled…
GU Energy Labs Gels are Now “Made by the Sun” at Berkeley Headquarters
Berkeley, Calif. (March 13, 2018) – Thanks to a newly installed 206 Kw DC solar power system, GU Energy Labs will now offset over 95 percent of its energy needs at their headquarters, which is…
Gregory Baltoro, Deva Win Backpacker Magazine Editor’s Choice 25th Anniversary Hall of Fame Award
SALT LAKE CITY, Utah (March 12, 2018) – One of the best-selling and best-carrying backpacks on the market, the Gregory Baltoro and its women’s-specific counterpart the Deva, were chosen as recipients of the first-ever Backpacker…
Cascade Designs, Inc. Welcomes Jerry Heinlen as CEO
SEATTLE, Wash. (March 12, 2018) – Cascade Designs, Inc.,® the iconic American outdoor company known for product innovation, today announces that outdoor industry veteran Jerry Heinlen will be the company’s new CEO. Heinlen brings more…
Accell North America Appoints New CEO
Kent, Wash. (March 8, 2018) – Accell North America (ANA) announced today that it has appointed W. John Short as its new Chief Executive Officer. Short will oversee all Accell Group operations and investments in…
Outdoor Research hires Roger Barton as Head of Finance and Operations
SEATTLE, Wash. (March 6, 2018) – Outdoor Research, the Seattle-based maker of industry leading apparel and gear, this month hired Roger Barton as Head of Finance and Operations. Barton is a 24-year veteran of the…
Cascade Designs, Inc.® Founder and Chairman of the Board John Burroughs Steps Down After 46 Years at the Helm
SEATTLE, Wash. (March 5, 2018) – Cascade Designs, Inc.,® the classic American outdoor company steeped in product innovation and heritage, today announces that company founder and Chairman of the Board, John Burroughs, will be leaving…
GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (March 1, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel…
Accell North America Announces Omnichannel Brand and Digital Leader in Stuart Johnson
Kent, Wash. (February 28, 2018) – Today, Accell North America (ANA) announces Stuart Johnson as its Chief Marketing and Digital Officer (CMO, CDO). This newly created position supports ANA’s recently launched 2018 Consumer-Centric Omnichannel Strategy,…
PEARL iZUMi Expands Aero Apparel Collection
Louisville, Colo. (February 26, 2018) – PEARL iZUMi expands its Aero Apparel Collection, making Patented Speed Sleeve technology available to more riders in new Spring 2018 Jerseys. Of the total power produced by a rider,…
PEARL iZUMi Introduces Patented Drop-Tail Design in Women’s Bibs
Louisville, Colo. (February 26, 2018) – PEARL iZUMi, maker of performance cycling apparel and footwear, releases its new Spring 2018 line with exciting road styles including the all new Women’s P.R.O. Escape Bib Shorts. With a…
Bergreen Photography Joins The Conservation Alliance
Bend, Ore. – The Conservation Alliance welcomes Evergreen, Colo.-based Bergreen Photography as its newest member. This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to…
PEARL iZUMi’s 2018 Dirt Collection Now Available
LOUISVILLE, Colo. (February 20, 2018) — For Spring 2018, PEARL iZUMi introduces significant evolutions of its apparel line — with a focus on the emerging category of Dirt riders— including exciting new Versa apparel, an…
Balega Launches Redesigned Blister Resist Line for Spring 2018
Durham, N.C. – Balega International, a leading sock brand in the run specialty market, launches its completely redesigned Blister Resist sock collection for Spring 2018. Made from natural mohair, Blister Resist socks protect against sheer…
Katadyn Partners with World Hope International
MINNEAPOLIS, Minn. (February 14, 2018) — Katadyn, a global manufacturer of industry-leading water treatment systems, is proud to announce a partnership with World Hope International (WHI), a Christian relief and development non-profit organization working with…
MSR’s Winter Category Manager Joins Northwest Avalanche Center Board of Directors
SEATTLE, Wash. (February 13, 2018) — Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand, has announced that its Winter Category Manager, Sarah Courtney has joined the Board of Directors at Northwest Avalanche Center…
Therm-a-Rest Welcomes Industry Veteran Greg Dean as New Brand Director
SEATTLE, Wash. (February 12, 2018) — Seattle-based Therm-a-Rest, the industry leader in premium outdoor camp comfort, welcomes industry veteran Greg Dean to the team as its new brand director. Dean brings 20-plus years of product…
Balega Enhances Its Favorite Collections with Fresh New Colorways for Spring 2018
Durham, N.C. (Feb. 8, 2018) – Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Women’s Enduro, Hidden Dry and Ultralight sock collections with new…
Uncharted Supply Co. Raises Growth Capital from The Chernin Group
PARK CITY, Utah (February 8, 2018) – Uncharted Supply Co., an industry-leading emergency preparedness company behind The Seventy2, the innovative 72-hour survival kit, has partnered with Los Angeles-based The Chernin Group (TCG), a privately held,…
Uncharted Supply Co. Joins Forces with Verde Brand Communications as Media Relations Partner
PARK CITY, Utah (February 6, 2018) – Uncharted Supply Co., makers of the finest high-quality, high-utility, and full-package emergency preparedness systems, is partnering with leading active lifestyle and integrated media relations agency, Verde Brand Communications, as…
Cairn Launches Gear Up, Give Back™ Program
Bend, Oregon (Feb. 5, 2018) – Cairn, best known for curating subscription boxes that help outdoor enthusiasts discover innovative products, announced their Gear Up, Give Back™ program, set to launch in Spring 2018. In partnership…
Under Armour Launches UA HOVR, a Next Generation Cushioning Platform Built to Make You Better
BALTIMORE, MD (Feb. 1, 2018) — Today, Under Armour, a global leader in innovative performance apparel, footwear and equipment, launches UA HOVR, the brand’s latest innovation in footwear cushioning technology. The UA HOVR platform is…
MSR Names Scott Youmans Stoves and Combustion Category Manager
SEATTLE, Wash. (January 31, 2018) — Mountain Safety Research® (MSR®), the Seattle-based leader in high-performance outdoor equipment, has named Scott Youmans as its Stoves and Combustion Category Manager. The category includes award-winning stove systems like…
Thomson Bike Tours Offers First-Ever Scenic Gravel Trip from Barcelona to Girona
GUILFORD, Conn. – Thomson Bike Tours, the leading operator of premier cycling tours around the world for more than 15 years, announces its first-ever gravel bike trip along the Mediterranean coast from Barcelona to Girona…
Balega Hires Mary Hannah Andrews as Brand Manager
Durham, N.C. – Balega, a leading performance sock brand in the run specialty market, welcomes Mary Hannah Andrews as Balega brand manager. Mary Hannah will oversee Balega’s brand’s promotional programs as well as support the…
Sweet Protection takes home ISPO Gold Award for the new for Fall/Winter 2018 Switcher helmet
Trysil, Norway (January 23, 2018) – The Norwegian-based Sweet Protection, designers of cutting-edge paddle sports, snow sports, and mountain bike helmets and apparel, is proud to announce the versatile Switcher snow sport helmet is a…
GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (January 23, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel…
FuelBelt® Welcomes Kenzie Hunnings as Marketing Specialist
Durham, N.C. (January 23, 2018) – FuelBelt®, the pioneer in hydration belts and accessories, hires Kenzie Hunnings as marketing specialist to support the brand in the run specialty market. Hunnings, who has worked with Implus as…
MSR Global Health Celebrates Record Year of Impact
Seattle, Washington (January 23, 2018) – MSR Global Health®, a division of Seattle-based Mountain Safety Research® (MSR®), celebrates the start of 2018 by looking back on a record-setting year of impact in 2017. In total,…
Accell North America Launches 2018 Consumer-Centric Omnichannel Strategy; Built to Modernize IBD’s
Kent, Wash. (January 21, 2018) – The retail correction has set in to the bike industry, and by all accounts, bicycle wholesale is broken. Independent Bicycle Dealers (IBD’s) are carrying more than their fair share…
Chamois Butt’r Ships Eco-Friendly, Retail Ready Packaging in 2018
PLEASANT VALLEY, Mo. (January 22, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, boasts a new, more environmentally-friendly Retail Ready Packaging (RRP) that can be put straight…
MSR® Launches Convenient, All-in-One Snowshoe Kit
SEATTLE, Wash. (January 22, 2018) – MSR® (Mountain Safety Research), the Seattle-based high-performance outdoor equipment brand, will be launching their first-ever snowshoe kit, complete with Evo Trail showshoes, DynaLock Trail backcountry poles, and a carrying…
Stake in the Ground: Outdoor Industry Leads Paradigm Shift for Women in the Workplace
BOULDER, Colo. (January 22, 2018) – As #TimesUp for Hollywood and weekly headlines implicate one tech company after another, the $800 billion outdoor industry has been, for the past three years, investing in a cultural…
MSR® Introduces New Backcountry Pole Line with DynaLockTM Technology at Outdoor Retailer Winter Market
SEATTLE, Wash. (January 18, 2018) – MSR® (Mountain Safety Research), the Seattle-based high-performance outdoor equipment brand, will be introducing three new backcountry pole designs at Outdoor Retailer Winter Market in Denver, Colo. The Ascent, Explore,…
Nighthawk Safety Introduces Night Trek Xtreme Tactical Shoe Lights
Orlando, FLA (Jan. 18, 2018) – Nighthawk Safety, creators of the world’s first tactical shoe lighting system, is proud to announce the launch of the newest addition to the shoe Night Trek family: the Night…
Therm-a-Rest Debuts Questar™ 0F/-18C Sleeping Bag for Cold-Weather Adventures
SEATTLE, Wash. (January 18, 2018) — Seattle based Therm-a-Rest has been leading innovation and design in the camp comfort category for more than 45 years, because they know (from personal experience) that when you rest…
Fall 2018, Gregory debuts Adventure Travel, Everyday Adventure Pack Lines for people with adventurous mindsets
Salt Lake City, UT (Jan. 18, 2018) – Responsible for many firsts in the industry, Gregory Mountain Products has long set the standard for handling outdoor adventures with ease. For Fall 2018, Gregory continues to…
MSR Introduces Fuel Canister Recycling Program
SEATTLE, Wash. (January 17, 2018) — Seattle-based Mountain Safety Research® (MSR®) has launched a new fuel canister recycling program aimed to reduce the number of canisters that end up in landfills. Customers who return empty…
Camber Outdoors Recognizes Ann Krcik, The North Face, with Lifetime Achievement Award
BOULDER, Colo., January 17, 2018 – Camber Outdoors, the only national organization dedicated to equality for all women in the outdoors from the backcountry to the boardroom, is proud to recognize Ann Krcik, co-founder of…
Partnering with Indigenous Tribes Offers Hopeful Path for Public Lands Preservation
While the struggle over the preservation of Bears Ears National Monument and other wild places continues, a coalition of American Indian recreation enthusiasts has a unique message about how to protect public lands. The group…
PEARL iZUMi is Exclusive Apparel Sponsor of the Oskar Blues Old Man Winter Bike Rally
Louisville, Colo. (Jan. 16, 2018) – PEARL iZUMi, maker of performance cycling apparel and footwear, will be the exclusive clothing partner of the Old Man Winter Rally held Feb. 11, 2018 in Lyons, Colorado. They will…
Hot Chillys Supports the Apa Sherpa Foundation’s Hot Lunch Program with a Happy Hour at 2018 Outdoor Retailer + Snow Show
SAN LUIS OBISPO, Calif. (January 16, 2018) – Hot Chillys®, creators of the world’s most well known base layers for over 30 years, is supporting the Apa Sherpa Foundation with a happy hour fundraiser on…
Cascade Designs® Welcomes Steve McClure as Chief Financial Officer
SEATTLE, Wash. – Cascade Designs®, renowned for its collection of award-winning brands including Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, has named Steve McClure as Chief Financial Officer. McClure steps into his new…
SCARPA North America names 2017 Sales Rep Group of the Year: End 2 End Outdoors
BOULDER, Colo. (Jan. 16, 2018) – SCARPA North America this month named End 2 End Outdoors, its sales agency in the South Central U.S., as its Sales Rep Group of the Year for 2017. “Conner…
Under Armour Mountain Running Series, Presented by GORE-TEX® Products, Announces 2018 Race Calendar
BALTIMORE, MD (Jan. 16, 2018) — Under Armour, the global leader in innovative performance apparel, footwear and equipment, announced today the race dates and locations for the 2nd annual Under Armour Mountain Running Series, presented…
Outdoor Research unveils three leading-edge apparel technologies, yielding better mobility and warmth
SEATTLE, Wash. – A commitment to offering leading-edge technology has always been a hallmark of Outdoor Research gear. With its Fall 2018 apparel and glove collections, Outdoor Research continues that trajectory with three new fabric…
MSR Teams Up with Verde Brand Communications for PR Initiatives
Seattle, Washington (January 11, 2018) – Mountain Safety Research® (MSR®), trusted manufacturer of premium, high-performance outdoor equipment, is appointing Verde Brand Communications as its public relations and communications agency of record. Verde will work with…
Snow Angel Blends Fashion and Function, Introduces New for Fall 2018 Women’s Base Layer Collection
SAN LUIS OBISPO, Calif. – Snow Angel, makers of a complete line of base and mid-layers designed for women, by women, moves into its 20th year with a focus on fitting women with highly functional…
G3 goes big with lightest, fully-featured AT tech binding, retooled climbing skin line
At the upcoming Outdoor Retailer winter show, G3, makers of premium backcountry ski and snowboard equipment, will launch an array of new backcountry-specific products for the 18/19 winter season, including an all-new tech binding, the…
Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® Team Up With Verde Brand Communications as Public Relations Agency of Record
SEATTLE, Wash. (January 9, 2018) – Known for their award-winning products, innovation, and leadership across the outdoor industry, Therm-a-Rest®, Platypus®, SealLine®, and PackTowl® kick off 2018 by partnering with Verde Brand Communications as its public relations…
Kevin Fedarko, Pete McBride to Speak at The Conservation Alliance Breakfast
Bend, Ore., January 9, 2018 – Writer Kevin Fedarko and photographer/filmmaker Pete McBride will be the featured speakers at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer + Snow Show. Fedarko and McBride’s multi-media…
Hot Chillys Expands Popular Chil-Block Mask Line, Adds New Styles and New Prints
SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well known base layers for over 30 years, is expanding on their highly popular line of Neoprene-free Chil-Block masks and Balaclavas. With one entirely…
Hot Chillys Caters to Kids, Introduces New Toddler Size Base Layers for Fall 2018
SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well-known base layers for over 30 years, is proud to help families stay warm and active all winter long with the introduction of their…
Hot Chillys Grows Winning Micro-Elite Chamois Line for Fall 2018, Offers Fiesta Prints and One-Piece Base Layers
SAN LUIS OBISPO, Calif. – Hot Chillys®, creators of the most well-known base layers for over 30 years, is proud to announce the expansion of their top-of-the-line Micro-Elite Chamois collection. The newest garments joining this…
Sweet Protection, International Leader in Head Protection, Introduces Two New Snow Helmets for Fall/Winter 2018
Trysil, Norway – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and bike helmets, is set to introduce two new snowsport helmets during this year’s Outdoor Retailer + Snow Show in Denver, Colo.…
Sweet Protection Amplifies Marketing Program for Fall 2018, Introduces New Assets Alongside New Helmets
Trysil, Norway – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets, is updating and amplifying their marketing efforts for fall 2018. With a revitalized logo, new “Our Best Helmet.…
Camber Outdoors Kicks Off Outdoor Retailer Snow Show with a Unique Thought-Leadership Keynote
BOULDER, Colo. (December 27, 2017) – Three years ago, Camber Outdoors (formerly OIWC) launched its CEO Pledge, which ushered in a nationally recognized thought-leading paradigm shift around accelerating women’s leadership within the business cultures of…
G3 strengthens customer service department, retains NE sales agency with deep experience
Vancouver, B.C. (Dec. 20, 2017) – G3, the Vancouver-based manufacturer of premium backcountry ski and snowboard equipment, recently hired Steve Ingold as its customer service manager, bringing his many years of experience in the field…
Thomson Bike Tours Launches New, First-Class Trip to Colombia
escape the January cold while immersing in a cycling and cultural GUILFORD, Conn. (December 18, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years,…
The Conservation Alliance Funds Legal Challenges to Trump Assault on National Monuments
BEND, Ore. – The Conservation Alliance made a $75,000 grant to Earthjustice today, supporting the organization’s legal challenges to President Trump’s unprecedented changes to national monument boundaries. The grant is the largest contribution The Conservation…
GCI Outdoor Honors Fallen US Veterans, Donates Wreaths to Wreaths Across America
Higganum, Conn. (Wednesday, December 6) – GCI Outdoor, creators of portable, durable outdoor recreation equipment and furniture, is helping to honor fallen US veterans this holiday season with a generous donation of wreaths to the…
The Conservation Alliance Responds to President Trump’s Unprecedented Attack on National Monuments
BEND, Ore. (December 4, 2017) – Today, President Trump launched an unprecedented attack on America’s public lands. In a move that favors short-term profits for extractive industries over Native American cultural heritage and a sustainable…
Gore launches new GORE-TEX® INFINIUM™ product brand
FELDKIRCHEN-WESTERHAM (30 November 2017) — For more than 40 years, the GORE-TEX® brand has stood for performance, functionality, quality, comfort and trust. W. L. Gore & Associates (Gore) is building upon this expertise to lead…
Balega Silver Sock Honored with Awards from SELF and Runner’s World Magazine
Durham, N.C. (November 28, 2017) – Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock.…
Outdoor Research hires Liz Braund as Head of Product
SEATTLE, Wash. (November 27th 2017) – Outdoor Research, the Seattle-based apparel and gear manufacturer, hired Liz Braund, a veteran with 20 years of experience in outdoor and active apparel product development, as its new head…
Implus Announces Plan to Bolster Sales Team
Durham, N.C. (November 27, 2017) – Balega, a leading performance sock brand in the run specialty market, this week announced plans to realign its sales territories and add to its sales team to better serve…
Thomson Bike Tours Signs with Canyon Bicycles as Official Bike Partner for 2018
GUILFORD, Conn. (November 27, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years, today announces it is joining forces with Canyon Bicycles as its…
Arc’teryx Giving Tuesday Sales to Support The Conservation Alliance
BEND, Ore. (November 21, 2017) – Recognizing the urgent need to defend public lands in the US, Arc’teryx will donate all proceeds from U.S. online sales on Giving Tuesday, November 28, to The Conservation Alliance’s…
G3 jumps into 17/18 ski season with more awards and accolades
Vancouver, B.C. (Nov. 21, 2017) – G3, maker of cutting-edge backcountry ski and snowboard equipment, has earned a range of awards and accolades for its Fall 2017 ski collection. Recognition poured in from a range…
Outdoor Brands Commit to Raising Money for The Conservation Alliance Grant Fund on Giving Tuesday
BEND, Ore. (November 16, 2017) – With help from brands in the Outdoor Industry, The Conservation Alliance will launch a fundraising campaign on Giving Tuesday to help protect and defend wild lands and waters across…
Balega Opens Application for 2018 Impi Ambassador Team
Durham, N.C. (Nov. 15, 2017) – Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent…
Yaktrax and TriggerPoint Sign Winter Vinecki to Athlete Roster
DURHAM, N.C. (For Immediate Release) – Two of Implus’ specialty brands, Yaktrax and TriggerPoint, proudly announce their partnership with accomplished athlete and 2018 Olympic hopeful, Winter Vinecki. Yaktrax®, the active outdoor brand synonymous with snow…
Kitsbow to Donate 50 Percent of November 3 Sales to Redwood Credit Community Fund
PETALUMA, Calif. (November 3, 2017) — Kitsbow, Sonoma County based maker of premium cycling clothing and accessories, is donating 50 percent of its total sales from Friday, November 3 to the Redwood Credit Community Fund.…
Yaktrax Amplifies Marketing with New Website and “Stand Up to Winter” Campaign
DURHAM, N.C. (November 2, 2017) – Yaktrax, the active outdoor brand synonymous with snow and ice traction, brings extra muscle to its winter 2017/18 consumer efforts with the introduction of the all new www.yaktrax.com website…
Outdoor Research awards 2017 sales agencies of the year
SEATTLE, Wash. (Oct. 31, 2017) – Outdoor Research this month named Les Agences Stéphane Morin (ASM), of eastern Canada, as its 2017 North America Sales Agency of the Year and Bivouac Outdoor, of New Zealand,…
Oregon Youth Outreach Joins The Conservation Alliance
Bend, Ore., (October 19, 2017) — The Conservation Alliance today welcomes its newest member, Oregon Youth Outreach, a nonprofit dedicated to empowering youth to make positive, lasting changes that help them become happy, healthy, successful adults.…
Raleigh Electric Partners With The Bahati Foundation to Auction Electric Bike to Support Inner-City Youth
SIMI VALLEY, Calif. (Oct. 19, 2017) – Raleigh Electric, maker of industry-leading electric bikes, is partnering with the Los Angeles-based Bahati Foundation to support underprivileged youth, and bring educational programs to kids living in the…
AlpineAire Classic Guacamole Awarded Backpacker Editors’ Choice
Minneapolis, Minn. (October 17, 2017) — AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, earned the prestigious Editors’ Choice award from Backpacker Magazine for its Classic Guacamole—confirming AlpineAire’s commitment…
GU Energy Labs Contributes Additional $20,000 to Public Lands Defense Fund
Berkeley, Calif. (October 17, 2017) – Following a $25,000 donation in lieu of attending the Outdoor Retailer Summer Market, GU Energy Labs has contributed an additional $20,000 to The Conservation Alliance, funded in part by…
Katadyn Partners to Supply Water Treatment for Hurricane Relief
Minneapolis, Minn. (October 16, 2017) Katadyn, a global manufacturer of industry-leading water treatment systems, partners with relief organizations to supply water filtration technologies for treating contaminated drinking water in areas affected by hurricanes, tsunamis and…
The Conservation Alliance’s Backyard Collective Event Draws Seven Member Companies to Boulder, Colorado
Boulder, Colorado (October 16, 2017) – More than 80 volunteers from seven member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Boulder, Colorado on October 6. The group worked in support of…
Outdoor Brands Stand for Permanent Protection of the Arctic Refuge
BEND, Ore. (October 12, 2017) – The Conservation Alliance released today a letter signed by 90 outdoor companies and recreation organizations opposing any effort to open the Arctic National Wildlife Refuge to oil drilling, and…
Petzl SIROCCO Wins Outside Buyer’s Guide Gear of the Year Award
SALT LAKE CITY, Utah (October 10, 2017) — Thanks to an innovative, lightweight and breathable design that features top, rear and side head protection, the Petzl SIROCCO helmet won Outside magazine’s prestigious Gear of the…
Raleigh Electric & IZIP Reduce Eco-Footprint Through Call2Recycle Partnership
SIMI VALLEY, Calif. (Oct. 5, 2017) – Focusing on its long-term environmental impact, Raleigh Electric, maker of industry-leading electric bikes, and IZIP, a leader in fun-focused electric bikes, are leading the way in the cycling…
Confluence Outdoor Names Courtney Moore as Director of National Accounts
Greenville, S.C. – Confluence Outdoor named Courtney Moore Director of National Accounts, where he’ll oversee Confluence Outdoor’s retail chain business. “Courtney’s business acumen, category expertise and product passion make him the ideal leader for this…
GCI Outdoor Partners with Westminster College and their Westminster Expedition Semester on the Road
Higganum, CT – GCI Outdoor, the creator of portable, durable outdoor recreation equipment and furniture, is partnering with the Westminster Expedition, one of the nation’s first semester-long, experiential-education programs to be offered at any college or…
Petzl America Names Jon Rockefeller Marketing Director
SALT LAKE CITY, Utah (September 26, 2017) — Petzl, the leader in solution-based verticality and lighting equipment, today named Jon Rockefeller as marketing director for Petzl America. Rockefeller returns to Petzl after more than five…
The Conservation Alliance’s Backyard Collective Event Draws Six Member Companies to Asheville, North Carolina
ASHEVILLE, North Carolina (September 25, 2017) – More than 20 volunteers from six member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Asheville, North Carolina on September 15. The volunteers worked in…
National Monument Changes Could Adversely Affect Local Economies
Jackson, Wyo., September 21, 2017 – Following a leaked memo from the Department of the Interior, which recommends resizing national monuments or opening them up to mining, logging and industrial purposes, The Center for Jackson…
The Conservation Alliance Contributes $700,000 in Grants to 18 Organizations
BEND, Ore. (September 20, 2017) – The Conservation Alliance sent grants totaling $700,000 to 18 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s second funding disbursal for 2017.…
Outdoor Research adds website shopping tool to send online customers to local brand retailers
SEATTLE, Wash. (Sep. 19, 2017) – In a move designed to bridge the digital shopping experience with local service and convenience, Outdoor Research, the Seattle-based leader in technical outdoor apparel and accessories, has partnered with…
GU Energy Labs Launches New Campfire S’mores Energy Stroopwafel
Berkeley, Calif. (September 19, 2017) – GU Energy Labs has turned a campfire favorite into a portable Energy Stroopwafel, perfect for fueling your next ride, run or adventure. The Campfire S’mores Energy Stroopwafel delivers the…
Raleigh Electric and IZIP Bring On 3 New Territory Sales Managers
SIMI VALLEY, Calif. (Sept. 18, 2017) – Raleigh Electric and IZIP, manufacturers of industry-leading electric bikes, have added three new territory managers to the sales team, as both brands continue to grow and expand in…
Balega Debuts Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
Durham, N.C. (September 18, 2017) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit…
Kari Traa Launches “Celebrate Yourself” Marketing Campaign, Addresses Daily Pressures and Expectations Women Face
Oslo, Norway — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, launches its largest marketing campaign to date — “Celebrate Yourself” — a full-scale initiative in Europe and North…
Kitsbow Introduces Alpine-Grade Technical Apparel for Fall 2017
PETALUMA, Calif. (September 8, 2017) — Kitsbow, maker of premium cycling clothing and accessories, introduces new and updated technical layer options with continued quality partnerships with Polartec, Schoeller and Pendleton. “Few brands hold time-tested,…
Dagger Reveals Team-Driven Phantom Kayak for February 2018
GREENVILLE, S.C. (August 29, 2017) – Dagger, the industry leader in whitewater kayak innovation, introduces the new Phantom: an agile, fast and furious whitewater kayak designed for speed and fit like a glove for optimal…
Perception Kayaks Introduces Branded Accessories and “Made in the USA” Paddle Collections
GREENVILLE, S.C. (August 29, 2017) – Perception Kayaks, the leader in recreational, touring and fishing kayaks for more than 40 years, today announced the launch of its all-new accessories and ‘Made in the USA’ paddle…
Wilderness Systems Announces New Tsunami Kayak for 2018
GREENVILLE, S.C. (August 29, 2017) – Wilderness Systems, the industry leader in premium performance touring and fishing kayaks, reintroduces the Swiss Army Knife® of touring kayaks: the Tsunami. “The Tsunami is one of the most…
Boardworks Surf Acquires Global License Agreement to Rogue SUP and Surf Brand
CARLSBAD, Calif. (August 28, 2017) – Boardworks, a SoCal-based leader in surf and standup paddle (SUP), today announced its global license agreement with Rogue, an authentic core performance SUP and surf brand, founded in 2008.…
Katadyn Debuts BeFree 3.0L Filtration System
Minneapolis, Minn. (August 24, 2017) — Katadyn is proud to launch the new BeFree 3.0L Filtration System, the largest addition to its award-winning BeFree water filtration system line. The new BeFree 3.0L holds the most…
The Conservation Alliance Responds to Interior Secretary Ryan Zinke’s National Monument Review Summary Report
Interior Secretary Ryan Zinke today submitted a report to President Trump in which he reportedly recommends that the President alter the boundaries of some National Monuments designated since January 1996. The Interior Department did not…
Third Annual SHIFT Makes Business Case for Public Lands
Jackson, WY (August 23, 2017) — The Center for Jackson Hole announces its third annual SHIFT Festival will take place November 1-3 in the birthplace of the world’s first national park, Jackson Hole, Wyoming. Tickets…
Sweet Protection Introduces Next Generation Paddlesports Helmets and Apparel at Paddlesports Retailer Trade Show
Trysil, Norway (August 15, 2017) – The Norwegian-based Sweet Protection, designers of cutting edge paddle sports, snow sports, and mountain bike helmets and apparel, will unveil their newest paddling gear at the 2017 Paddlesports Retailer…
Royal Robbins Introduces ROYAL: Built for the Urban Climber
SAN FRANCISCO, Calif. (August 14, 2017) — In 1968, legendary Sierra Nevada climbers Royal and Liz Robbins introduced the world’s first climbing-specific apparel brand, Royal Robbins, to North American climbers. Today, the brand is back…
Conservation Alliance “Backyard Collective” Draws Over 200 Volunteers
PORTLAND, Oregon (August 10, 2017) — More than 200 volunteers from seven member companies attended The Conservation Alliance’s 10th anniversary of its Backyard Collective in Portland, Oregon. The volunteers worked alongside Portland’s Forest Park Conservancy,…
Ruffwear Contributes $50,000 to Public Lands Defense Fund
BEND, Ore. (August 9, 2017) – Ruffwear has contributed $50,000 to The Conservation Alliance to support the organization’s efforts to protect and defend public lands in the United States. The Conservation Alliance will direct the…
GU Energy Labs Launches New Small Batch Collection
Berkeley, Calif. (August 7, 2017) – Last fall, GU Energy Labs turned to its community of athletes to nominate and vote for the next great Energy Gel flavor. After the votes were tallied, GU’s innovation team…
Pearl Izumi Introduces Versa Collection for Fall 2017
Louisville, Colo. (Aug. 2, 2017) – Responding to a growing number of riders who want technical cycling gear that doesn’t look like cycling gear, Pearl Izumi introduces the Versa collection. Versa apparel is designed to…
Camp Native Founder David Woodbury Departs on 4,354-Mile Bike Ride to Raise Awareness for Family Camping
SPEARFISH, South Dakota (August 1, 2017) – Camp Native Founder David Woodbury departs today for a 4,354-mile bike ride through nine Western states and 82 towns. Woodbury will visit dozens of Camp Native campsites each…
GU’s New Campfire S’mores Gel: The tastiest way to support public lands
Berkeley, Calif. (July 25, 2017) – The country’s cherished public lands are under threat, and GU is teaming up with The Conservation Alliance to make joining the fight to protect the places we play easier…
Petzl Introduces Ultra-Light and Compact BINDI Headlamp
SALT LAKE CITY, Utah (July 24, 2017) – Petzl, the leader in lighting and verticality products, today unveiled the BINDI: a compact and ultra-lightweight headlamp for everyone from runners and hikers to sailors and urban…
Petzl Introduces BOREO Helmet for Multisport Adventures
SALT LAKE CITY, Utah (July 25, 2017) – Petzl, the leader in lighting and verticality products, today introduced the BOREO: a durable, lightweight helmet designed for any adventure. “The helmet defines versatility. It’s suitable for…
Petzl Introduces Easily Adjustable Harness for Children Less than 66 Lbs
SALT LAKE CITY, Utah (July 25, 2017) – Petzl, the leader in lighting and verticality products, today introduced the Ouistiti harness: an easily adjustable harness for children less than 66 lbs. “Petzl has had full-body kid harnesses…
Petzl Introduces First-Ever Headlamp for Children
SALT LAKE CITY, Utah (July 25, 2017) – Petzl, the leader in lighting and verticality products, today introduced the TIKKID: a fun, brightly colored headlamp for children. “Parents will appreciate this new headlamp for children…
Raleigh Bicycles Introduces New Urban-Focused Carlton Collection
KENT, Wash. – Raleigh Bicycles unveils its new urban bike collection that continues the Raleigh heritage while complimenting city life. The new Carlton line combines classic, timeless style with great handling, for everything from riding…
Rokum Outdoor Debuts New Tents and Sleeping Bags that Redefine Comfort
SANTIAGO (July 24, 2017) – Rokum Outdoor, Chilean-based makers of fun and comfortable tents and sleeping bags, is launching into the North American market at Outdoor Retailer, July 25-29, 2017, in Venture Out booth #VO2386.…
Brooks-Range Unveils New Tent Collection Spring 2018, Including 2lb 15oz Two-Person Tent, Among the Lightest on the Market
San Leandro, Calif. – Brooks-Range Mountaineering has more than three-decades of experience designing top-quality, reliable outdoor gear and apparel tried-and-tested by some of the world’s top mountaineering and backcountry professionals. Spring 2018, Brooks-Range brings their…
From a new line of ultralight backpacks to reimagined classics, Gregory leads the pack in design and technology spring 2018
SALT LAKE CITY, Utah – Building on 40 years of crafting the best-carrying backpacks on the market, Spring 2018 Gregory will unveil a new line that takes a collective step forward in gear tailored for…
Croakies Announces Industry Happy Hour at Outdoor Retailer in Support of Parks4Kids Utah
JACKSON, Wyo. (July 20, 2017) – Croakies, manufacturer of industry-leading outdoor eyewear retention products, who is celebrating its 40th Anniversary this year, announces an industry happy hour in support of Parks4Kids Utah to take place…
Katadyn Group to Acquire Hydro-Photon, Inc., Makers of SteriPEN
KEMPTTHAL, Switzerland (July 20, 2017) – Katadyn Group announced that it has signed an agreement to acquire the assets of Hydro-Photon, Inc. the makers of the world’s leading ultraviolet, handheld water purifier, the SteriPEN. The…
Princeton Tec Debuts New Line of Precision-Controlled Axis Headlamps
PENNSAUKEN, NJ (July 20, 2017) – Princeton Tec, makers of industry-leading outdoor lighting products made in the USA for more than 40 years, debuts its new Axis and Axis Rechargeable headlamps at this year’s summer…
Balega Expands Hidden Comfort, Hidden Contour Collections with Fresh New Colors and Designs for Fall 2017
Durham, N.C. (July 19, 2017) – Since its inception in 2003, Balega’s Hidden Comfort sock has captured the hearts and feet of runners all over the world – making it an instant favorite for performance…
From trail to rock, alpine to running, SCARPA leads footwear tech in Spring 18 for core mountain sports
BOULDER, Colo. (July 19, 2017) – Based in Italy’s Dolomites where mountain sports are a way of life, SCARPA for 80 years has focused singularly on footwear innovation crafted from real-world experience. For Spring 2018,…
Pearl Izumi Introduces PI DRY™ Fabric Technology for Fall 2017
LOUISVILLE, Colo.— Pearl Izumi is dedicated to developing innovative cycling apparel to enable athletes to ride 365 days a year. Building on this commitment, Pearl Izumi announces PI DRY™ fabric technology that will allow riders…
Raleigh Bicycles Introduces Nelson Vails Tribute Bikes
KENT, Wash. (July 18, 2017) – On the Velodrome at the 1984 Summer Olympics in Los Angeles history was made. Racing for the US, Nelson Vails won the silver medal in the sprint to become…
Chamois Butt’r Hosts Butt’rd Up Morning Bike Ride/Run at Outdoor Retailer Summer Market
Pleasant Valley, Missouri (July 18, 2017) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve skin comfort, invites you for an early morning bike ride or run at Outdoor Retailer Summer…
Sweet Protection Increases Sales Force, Adds Three New Rep Groups to Growing Roster
Trysil, Norway (July, 17) – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, has added three new sales teams to their growing roster for the busy summer…
In Spring 18 line, Outdoor Research builds on core categories of shells, climbing, travel, accessories
SEATTLE, Wash. (July 17, 2017) – As its guiding principle, Outdoor Research creates gear built ‘For the Journey Ahead.’ Part of all adventurous journeys is being prepared for any kind of outdoor sport or situation.…
Chas Fisher Joins Verde Brand Communications and Verde Strategy
DURANGO, Colo. (July 17, 2017) – Chas Fisher will serve Verde Brand Communications as COO, and Verde Strategy as Co-leader, effective immediately. “Chas was the very first person to hire me to do brand communications…
Sweet Protection Joins Marin Bikes, Sponsors 2017 Marin Enduro Team Mountain Bike Athletes
Trysil, Norway (July 13, 2017) – The Norwegian-based Sweet Protection, makers of premium mountain bike helmets and apparel, is joining with Marin Bikes to sponsor the Marin Enduro team in the California Enduro Series (CES),…
Ibex Outdoor Clothing & ROMP Host Commemorative Benefit Climb up Mt. Sherman
White River Junction, VT. (July 12, 2017) — Ibex Outdoor Clothing, premium Merino wool apparel company, joins forces with The Range of Motion Project (ROMP), a nonprofit organization that provides prosthetic and orthotic care to…
As higher-intensity activities trend, Gore Fabrics leads with innovations in apparel, footwear performance
ELKTON, MD (July 12, 2017) — As outdoor activities trend toward higher-energy, fitness-focused pursuits done in shorter periods of time, W.L. Gore & Associates, the company that created the category of waterproof/breathable, continues to lead…
The Conservation Alliance “Backyard Collective” Rallies Volunteers to Dig in the Dirt with Vermont State Parks on July 14
WATERBURY, Vt. (July 11, 2017) — Vermont State Parks will team up with The Conservation Alliance’s Backyard Collective on Friday, July 14 for a volunteer event at Camp Smith in Little River State Park. Close…
Perception Reintroduces the Pescador 10.0 and 12.0 Kayaks
GREENVILLE, S.C. (July 11, 2017) – Perception, a leader in recreational, touring and fishing kayaks for more than 40 years, today announced it overhauled its beloved, sit-on-top Pescador 10.0 and 12.0 kayaks for 2018. “Perception…
Wilderness Systems Announces New Accessories for Kayak Anglers
GREENVILLE, S.C. (July 11, 2017) – Wilderness Systems, the industry leader in kayak fishing innovation, today introduces a dozen-plus new accessories designed to enhance kayak anglers’ experiences on the water. “Wilderness Systems accessories give anglers…
Five Outdoor Industry Brands Come Together to Host Contest & Benefit Party for The Conservation Alliance Defense Fund
SALT LAKE CITY, UTAH (July 10, 2017) — Celebrating both advocacy and gratitude, long-time outdoor industry brands Mountainsmith, Ibex, KÜHL, Big Agnes and Darn Tough team up to host a two-tier affair benefiting The Conservation…
Balega Presents Induna Award to Two Stores at Fleet Feet Sports National Conference
Durham, N.C. (June 28, 2017) – Balega International, a leading performance sock brand in the run specialty market, honored two Fleet Feet Sports stores for outstanding community service and presented its prestigious Induna award to…
Royal Robbins’ Moves Exclusively to 100% Fluorocarbon-Free DWR
SAN FRANCISCO, Calif. (June 28, 2017) — Royal Robbins’ Spring 2018 collection will exclusively feature 100% non-fluorinated “Ec-0 DWR™”: an eco-friendly upgrade with the same waterproof performance features of its predecessor. Royal Robbins is the first…
The Conservation Alliance Grants $110,000 to Defend Public Lands
BEND, Ore. (June 27, 2017) – The Conservation Alliance awarded nine emergency grants to organizations working to defend public lands. The grants, totaling $110,000, come from the organization’s new Public Lands Defense Fund, created to…
bambu® Outdoor Launches Into Outdoor Market with Functional & Beautiful USDA-Certified Organic Cookware
PORTLAND, OR (June 26, 2017) – Whether you’re in the frontcountry or backcountry, what you eat with should be as good as what you eat. That’s the essence behind bambu® Outdoor, maker of elegantly simple,…
The Conservation Alliance Announces Two New Board Members, New Staff
Bend, Ore., (June 26, 2017) – The Conservation Alliance board elected Tyler LaMotte, vice president of global brand marketing at KEEN, Inc., and Mary Maliff, director at The Forest Group, to serve on the organization’s…
Zenbivy Enters Final 3 Days of Kickstarter Campaign Ending June 29
SPOKANE, Wash. (June 26, 2017) – Zenbivy, an innovative, outdoor start-up company focused on bringing you a comfortable night’s sleep in the outdoors, is entering the homestretch of its successful Kickstarter campaign. With just three…
Katadyn BeFree 1.0L Wins Gold Award at OutDoor Show
Minneapolis, Minn. (June 23, 2017) — The Katadyn BeFree 1.0L earned a prestigious Gold Award at the 2017 OutDoor Show in Friedrichshafen, Germany for its ultra-light, compact design and trusted filtration performance. On the heels…
Confluence Outdoor Names Todd King Vice President of Marketing
Greenville, S.C. – King comes to Confluence from Gaia Herbs where he served as vice president of marketing. During his tenure, he was a catalyst for growth as Gaia nearly doubled sales and was named…
Adventure Travel Conservation Fund and Conservation Alliance Announce Dual Memberships
Bend, Ore., (June 22, 2017) — The Conservation Alliance and Adventure Travel Conservation Fund (ATCF) today announce their dual memberships. The pair’s unique partnership allows them to maximize their North American and international fight to…
The Conservation Alliance Awards Five Grants to Support Public Lands Rallies Nationwide on July 27
BEND, Ore. (June 21, 2017) – The Conservation Alliance awarded five grants to conservation organizations to support “This Land is Our Land” celebrations in Oregon, California, Minnesota and New Mexico. The public lands celebrations will…
Brooks-Range Mountaineering Hires South Central U.S. Sales Rep
San Leandro, Calif. (June 20, 2017) – Brooks-Range Mountaineering, maker of high-quality, innovative outdoor equipment has hired John Swartz as regional sales rep in the South Central U.S. Swartz’ territories include New Mexico, Texas, Arizona,…
New Gregory Baltoro backpack wins Gold OutDoor Award
SALT LAKE CITY, Utah (June 19, 2017) – The all-new Baltoro 65 from Gregory Mountain Products won a Gold OutDoor Award at the OutDoor Trade Show in Friedrichshafen, Germany. Out of 330 entries, the judges…
iShoxs® POV Camera Mounts Make North American Debut
Mönchengladbach, Germany – iShoxs®, manufacturer of top-quality mounts and accessories for POV cameras, will make their way to North America this June. The German-based brand looks to expand the reach of their premium products across…
Katadyn Debuts Hiker Pro Clear
Minneapolis, Minn. (June 14, 2017) — Katadyn introduces its best-selling Hiker Pro in a new, transparent housing built for quick and efficient use in the backcountry. The lightweight, high-performance microfilter system maintains easy operation and…
LCA journey continues: Gore offers solution dyed and recycled textiles
FELDKIRCHEN-WESTERHAM (June 12, 2017) — Stemming from its ongoing commitment to Life Cycle Assessment (LCA) studies and its commitment to deliver the optimal combination of high technical performance and low environmental footprint, W.L. Gore &…
Kitsbow Debuts Summer ’17 MTB Collection and New Website
PETALUMA, Calif. (June 12, 2017) — Kitsbow, maker of premium cycling clothing and accessories, introduces their latest mountain bike apparel, available now on a reengineered, content-rich website. “We’re rooted in tireless research and development. The…
Confluence Outdoor Names Greg Cattrano Vice President of Sales
Greenville, S.C. (June 8, 2017) – Confluence Outdoor announces the appointment of Greg Cattrano as Vice President, Sales. Cattrano comes to Confluence from New Balance’s Warrior & Brine Lacrosse business. Warrior & Brine is the…
The American Alpine Club Launches Largest Fundraiser of the Year
GOLDEN, Colo. (June 9, 2017) — The American Alpine Club, the nation’s leading mountaineering and climbing organization, today kicks off its largest fundraising membership drive of the year to combat threats to the vertical frontier.…
Zenbivy Reaches $50,000 Kickstarter Crowdfunding Goal in First 48-Hours of Campaign
SPOKANE, Wash. – Zenbivy, an innovative, outdoor start-up company focused on bringing you a comfortable night’s sleep in the outdoors, successfully funded its recently launched Kickstarter campaign in the first 48 hours. With a fundraising…
Petzl Announces New Sales Leadership for the Rockies
SALT LAKE CITY, Utah (June 1, 2017) — Petzl the leader in solution-based verticality and lighting equipment, welcomes Ascension Sales LLC as new sales representation for the Rocky Mountain territory. Petzl appointed Ascension Sales LLC,…
Chamois Butt’r Launches Newly Designed Website
Pleasant Valley, Missouri (May 31, 2017) – Chamois Butt’r, the ultimate athletic skin lubricant and chamois cream developed to improve skin comfort, unveils a newly designed website to coincide with the launch of its new…
AMGA Partners with Sterling to Create the Craig Luebben Education Fund
Biddeford, ME – With a goal of $25,000 by the end of 2018 and $50,000 by 2019, the 10-year anniversary of Luebben’s death, Sterling will kick-off the fundraising with a match initiative to encourage others…
Executive leaders of outdoor industry release statement on Outdoor Retailer show move
Executive leaders from the outdoor industry are releasing the below statement in regards to Outdoor Retailer, and the future of the show’s location. Denver is the answer. As executive leaders of outdoor industry companies, with…
College Outside Joins The Conservation Alliance
Bend, Ore., (May 23, 2017) — The Conservation Alliance today welcomes College Outside as its newest member. College Outside is the outdoor industry’s primary connection to the college demographic. Over 200 collegiate outdoor groups use…
iShoxs Names Verde Brand Communications as Agency of Record
Mönchengladbach, Germany (May 24, 2017) – iShoxs, German-based maker of premium mounts and accessories for POV cameras, has retained Verde Brand Communications to serve as its agency of record. Verde will increase visibility and engagement…
SCARPA North America names All Mountain Group as 2016 Rep Group of the Year
BOULDER, Colo. (May 22, 2017) – SCARPA North America this month named All Mountain Group, its sales agency in the New England and Mid-Atlantic territories, as its Rep Group of the Year for 2016. “The…
Katadyn Launches Award-Winning BeFree 1L
Minneapolis, Minn. (May 17, 2017) — Katadyn proudly announces the new 1-liter iteration of its award-winning BeFree water filtration system. On the heels of the Katadyn BeFree .6L wins for Runner’s World Gear of the…
Petzl GRIGRI+ Drives High Demand at Specialty Retailers
SALT LAKE CITY, Utah (May 16, 2017) — The new Petzl GRIGRI+ is driving high demand at specialty retail stores thanks to its user friendliness, durability and anti-panic function. “The demand for the GRIGRI+ has…
The Conservation Alliance Makes Grants to Defend Public Lands
BEND, Ore. (May 9, 2017) – The Conservation Alliance made two emergency grants to support organizations working to defend public lands. The grants, totaling $35,000, come from the new Public Lands Defense Fund, created by…
Statement from SCARPA on the loss of Ueli Steck
During this difficult time our thoughts go first to Ueli Steck’s family and closest friends. However, because Ueli was also an athlete and collaborator who worked with us since the beginning of his career as…
GORE-TEX® ‘Think’ campaign challenges people to get inspired by trying something new
FELDKIRCHEN-WESTERHAM— Think about your passions. Think about having fun. Think about being inspired. Think about trying something new. As W. L. Gore & Associates launches its new “Don’t Think About GORE-TEX®” brand campaign, it is…
bambu Outdoor Joins The Conservation Alliance
Bend, Ore., (May 2, 2017) — The Conservation Alliance today welcomes bambu® Outdoor as its newest member. bambu Outdoor provides outdoor enthusiasts with hand finished cooking and eating accessories made from nature. “We are on…
The Conservation Alliance Responds to President Trump’s Review of National Monument Designations
BEND, Ore. (April 27, 2017) – President Trump today signed an executive order directing Interior Secretary Ryan Zinke to review all national monument designations larger than 100,000 acres from the past 21 years to determine…
Ibex Outdoor Clothing, KEEN Inc. and Osprey Packs Come Together to Secure Owyhee Canyonlands Permanent Protection
PORTLAND, OR. (April 24, 2017) —Ibex Outdoor Clothing (Ibex), KEEN Inc. (KEEN) and Osprey Packs (Osprey) are pleased to announce the release of “Wild Owyhee.” This 14-minute film celebrates the beauty and treasure of Oregon’s…
Outdoor Retailer, Outdoor Industry Association, The Conservation Alliance and Outdoor Alliance Host March to Celebrate Public Lands at Outdoor Retailer Summer Market Thursday, July 27, from 4:30 – 6:30 p.m.
SAN JUAN CAPISTRANO, Calif. — April 19, 2017 — Outdoor Retailer, Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor Alliance today announced that cooperatively they will host a march to the Utah State Capitol…
Beeline Bikes Launches Beeline2U Program
SAN CARLOS, Calif. (April 18, 2017) – Beeline Bikes, the mobile bike shop, announces the Beeline2U Program allowing specialty product brands to access its network of mobile bike shops for fulfillment. Previously, this functionality required…
Sweet Protection’s Strutter, the Most Iconic Whitewater Helmet Ever Created, is Turning 20
Trysil, Norway – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, is proud to announce the 2017 launch of a limited edition (LE) version of the world’s…
Zenbivy To Launch Kickstarter Campaign on May 9 for New Sleeping Bag System
SPOKANE, Wash. (April 12, 2017) – Zenbivy, an innovative, outdoor-inspired start-up company where minimalism and comfort intersect, officially announces the launch of its Kickstarter campaign on May 9 to support the brand’s flagship product the…
The Conservation Alliance “Backyard Collective” Rallies 150 Volunteers to Dig in the Dirt with the Ventura Hillsides Conservancy on April 13
BEND, Ore. (April 11, 2017) – The Conservation Alliance kicks off its 10th anniversary of its Backyard Collective volunteer event series with an event in Ventura, Calif. on Thursday, April 13. The Conservation Alliance is…
Gaia Announces Debut of Docu-series Yogic Paths Sharing the magic of an ancient tradition
LOUISVILLE, Colo. (April 6, 2017) — Gaia, the world’s largest network of conscious media, announces the debut of Yogic Paths, a new docu-series capturing a deeper exploration of yoga. Filmed throughout India, Yogic Paths shares…
The Conservation Alliance Contributes $850,000 in Grants to 20 Organizations
BEND, Ore. (April 6, 2017) – The Conservation Alliance sent grants totaling $850,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s first funding disbursal for 2017,…
Pearl Izumi Named Exclusive Training Apparel & Cycling Shoe Sponsor of USA Triathlon
Louisville, Colo. (April 4, 2017) – Pearl Izumi today was announced as the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team, USA Paratriathlon National Team and…
GORE-TEX® Brand Aims To Become Leading Fabric Partner For International Lifestyle Brands
Today, Gore Fabrics announces its strategy to expand into the lifestyle market during Milan’s annual design week, Fuorisalone 2017. Gore Fabrics will promote its best-in-class fabric technologies to international urban and lifestyle fashion brands –…
The Conservation Alliance Announces Third Annual ‘We Keep It Wild Campaign’
BEND, Ore. (April 3, 2017) — The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values, is thrilled to announce…
Ibex Outdoor Clothing Unveils Woolies Wonder Bodysuit
White River Junction, VT. (April 1, 2017) — Leading the charge in performance Merino wool apparel of the highest quality, Ibex Outdoor Clothing proudly unveils the ultimate one-layer, head to toe Merino solution for your…
Wilderness Systems Sponsors 2017 KBF National Championship
GREENVILLE, S.C. (March 30, 2017) – Wilderness Systems is proud to be the official kayak and co-title sponsor of the 2017 Kayak Bass Fishing National Championship, the United States’ premier freshwater kayak-fishing tournament. “Wilderness Systems…
Wilderness Systems’ Patent-Pending Helix PD™ Pedal Drive is in High Demand at Specialty Retail
GREENVILLE, S.C. (March 29, 2017) – Wilderness Systems today announced the arrival of its sleek, high performance, patent-pending Helix PD Pedal Drive at specialty retail stores. “The Helix PD Pedal Drive is the most efficient…
GORE-TEX® brand campaign encourages people to find their state of ‘flow’
Feldkirchen-Westerham (March 28, 2017) — Building on the high level of trust that consumers have in GORE-TEX® products, W.L. Gore & Associates is launching a new GORE-TEX® brand campaign in 2017 that encourages people to…
Pearl Izumi Spring 2017 Line Available Now
Louisville, Colo. (March 28, 2016)- Pearl Izumi, maker of performance cycling apparel and footwear, releases its new Spring 2017 line with fresh styles in road cycling, mountain biking and triathlete apparel. With a continued focus on…
Gaia Now Available on Comcast’s Xfinity on Demand
LOUISVILLE, Colo. (March 27, 2017) — Gaia (Nasdaq:GAIA) today announced its subscription video on demand service – featuring videos from Gaia’s large library of conscious media, including original programs, documentaries, films, yoga and meditation practices…
Sweet Protection Introduces Two New High-Performance Mountain Bike Helmets for Spring 2017
Trysil, Norway (March 23, 2017) – Sweet Protection, Norwegian developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is proud to introduce the massively updated, top-of-the-line Bushwhacker…
FSN Capital Acquires a Majority Stake in Active Brands from Holta Invest
Oslo, Norway (March 16, 2017) – FSN Capital IV has signed an agreement with Holta Invest to acquire a majority stake in Active Brands, a leading Nordic supplier of premium sporting goods brands. Holta Invest, existing…
Ibex Outdoor Clothing Introduces New Advocacy Program
White River Junction, VT (March 16, 2017) – Continually looking for ways to give back and affect change, Ibex Outdoor Clothing is proud to introduce the Ibex Impact Fund – a new advocacy program to…
Zenbivy Teams-Up with Verde Brand Communications for Integrated PR, Social Media, and Crowdfunding Partnership
SPOKANE, Wash. (March 15, 2017) – Zenbivy, an innovative, outdoor-inspired start-up company where minimalism and comfort intersect, has partnered with leading active lifestyle, integrated communications agency Verde Brand Communications for PR, social media management, and…
Implus Announces Acquisition of Global Leisure Concepts
(DURHAM, N.C.) – March 15, 2017 – Implus, a provider of athletic, fitness, and outdoor accessories, today announced the acquisition of Global Leisure Concepts Pty Ltd. (GLC). Based just outside of Melbourne, Australia, GLC previously…
Royal Robbins Joins The Conservation Alliance
Bend, Ore., (March 14, 2017) — The Conservation Alliance today welcomes Royal Robbins as its newest member. The heritage brand’s commitment to The Conservation Alliance is the latest in a series of new environmental and corporate…
Beeline Bikes Works with Amazon To Offer Free Bicycle Assembly
SAN FRANCISCO, Calif. (March 14, 2017) – Beeline Bikes, the mobile bike shop that comes to you, is working with Amazon to provide on-site bicycle assembly and set-up for customers in eligible areas. Offering seamless…
GU Welcomes New Athletes to the 2017 GU Crew
Berkeley, Calif. (March 13, 2017) – GU Energy Labs announces 13 new athletes to the GU Crew in the run, bike, triathlon, field and ski categories. These new additions round out an amazing group of…
Petzl Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures
SALT LAKE CITY, Utah – Petzl today announced its sponsorship of REI Outessa, three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year, these women’s getaways are filled with activities and inspiration,…
Sweet Protection Welcomes Mike Erwin as New Sales Manager for North America
Trysil, Norway (March 7, 2017) – Sweet Protection, Norwegian developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, welcomes Mike Erwin as the new Sales Manager for North America. With…
GU Energy Labs Appoints Roxanne Vogel as Sports Nutritionist
Berkeley, Calif. (March 6, 2017) – GU Energy Labs announces the addition of Roxanne Vogel, MS, EP-C, CSCS, CES, CISSN, as sports nutritionist, a new role on the GU team. Vogel will be the in-house nutrition expert, responsible for…
Katadyn BeFree Awarded Backpacker Editor’s Choice
Minneapolis, Minn. (March 1, 2017) — The Katadyn BeFree earned the prestigious Editor’s Choice award from Backpacker—acknowledging Katadyn’s innovation in performance for the integrated microfilter and Hydrapak® SoftFlask™. “We chose the BeFree for an Editors’ Choice award because of…
Perception Pescador Pilot Hits Retailers Nationwide
Perception, a leader in recreational, touring and fishing kayaks and SUP for 40 years, today announced the arrival of its newest Pescador fishing kayak at specialty retail stores: the Pescador Pilot. The feature-rich, sit-on-top kayak offers fishermen…
Implus® Builds for the Future with Expansion of Balega’s Sales Team
Durham, N.C. (March 1, 2017) – Continuing its investment in brand and company growth, Balega, a leading performance sock brand in the run specialty market, is expanding its fast-growing sales support team with the announcement of new…
Petzl Athlete Margo Hayes Becomes First Woman to Send a 5.15a
SALT LAKE CITY, Utah (February 28, 2017) — Petzl athlete Margo Hayes became the first woman to send a confirmed 5.15a with a successful climb of La Rambla in Siurana, Spain. “I am overwhelmed and humbled by the support…
Perception Launches Super Durable, Budget-Friendly Escapade SUP to Specialty Retailers
Greenville, S.C. — Feb 28, 2017 – Perception, a leader in recreational, touring and fishing kayaks and SUPs for 40 years, today released the Escapade 10’6” to specialty retailers nationwide. The super-stable SUP is durable…
Summit Bicycles Acquires the Beeline Bikes San Francisco/Silicon Valley Franchise
SAN FRANCISCO, Calif. (February 28, 2017) – Beeline Bikes, the mobile bike shop that comes to you, has partnered with Summit Bicycles, the largest local bike shop in San Francisco/Silicon Valley. Summit will serve the needs of…
GU Energy Labs Withdraws from Outdoor Retailer in Solidarity
Berkeley, Calif. (February 15, 2017) – GU Energy Labs stands with other leading outdoor businesses in withdrawing from the Outdoor Retailer tradeshow in Salt Lake City, UT. GU will return to Outdoor Retailer when Utah officials demonstrate a more progressive…
Confluence Outdoor Announces Leadership Change
Greenville, S.C. (February 14, 2017) – Confluence Outdoor announces the appointment of Richard Krause as CEO and president, effective today. Krause was announced as the new leader of Confluence Outdoor following the news that long-standing CEO and President…
Metolius Withdraws From Outdoor Retailer
Bend, Ore. (February 13, 2017) – Metolius, a leading manufacturer and designer of innovative climbing gear, has announced they will not attend Outdoor Retailer Summer Market in Salt Lake City in opposition to Utah’s campaign to rescind Bears…
Statement from The Conservation Alliance Regarding Public Lands and the Outdoor Retailer Trade Show
Since 1989, The Conservation Alliance has participated in the Outdoor Retailer trade shows, held for the past 20 years in Salt Lake City. The shows have provided an important opportunity for us to meet with…
Ibex Outdoor Clothing Will Attend Outdoor Retailer to Defend Public Lands
White River Junction, VT (February 10, 2017) – Ibex Outdoor Clothing today announced that it is limiting the size of its Outdoor Retailer presence in direct response to Utah Governor Herbert’s continued attack on public lands. “Outdoor…
Katadyn BeFree Wins ISPO Gold Award
The Katadyn BeFree earned a prestigious Gold Award at ISPO Munich 2017 in the outdoor segment for its ultra-light, compact design and trusted filtration performance. The ISPO jury stated, “Making something so simple, so easy to use is hard…
The Conservation Alliance to Grow Advocacy Program
Bend, Ore., February 6, 2017 – In response to new threats to our public lands, The Conservation Alliance will add staff to focus on educating member companies and their employees on public lands issues, and engaging those companies…
Reynolds Cycling Supports Huntsman Foundation Cancer Research Through Raffle at NAHBS 2017
Sandy, Utah (February 3, 2017) – Reynolds Cycling will be supporting the Huntsman Cancer Foundation and the work of the Huntsman Cancer Institute by hosting a fundraising raffle that will start today and conclude at the…
Wilderness Systems Sponsors “Kayak Bassin’’’ and “Knot Right Kayak Fishing”
GREENVILLE, S.C. (February 2, 2017) – Wilderness Systems today announced it will sponsor Heliconia’s acclaimed “Kayak Bassin’” and “Knot Right Outdoors” television series with kayak fishing superstar, retired navy officer and all-around funny-man Chad Hoover for the sixth annual year.…
Gregory Baltoro 65 Named in Backpacker “Gear Hall of Fame”
SALT LAKE CITY, Utah (February 2, 2017) – Gregory’s best-selling Baltoro 65 backpack was inducted into the Backpacker Magazine “Gear Hall of Fame,” this month. The award, given to outdoor gear that has stood the test of time…
AlpineAire Launches New Snack Line to Retailers
Minneapolis, Minn. (February 1, 2017) — AlpineAire Foods, the leaders in quality and healthy dried food, just launched their new Snack Line collection. The entirely gluten-free and vegetarian lineup includes sweet and savory snack mixes, fruit blends and first…
Verde Brand Communications Selected as Finalist for PR News’ CSR Awards for KEEN’s Live Monumental Campaign
BOULDER, Colo. (February 1, 2017) – Verde Brand Communications, a full-service, integrated brand communications agency, has been recognized as a finalist for PR News’ Corporate Social Responsibility (CSR) Awards in the Environmental Stewardship category for its PR and…
Vapur Sponsors 2017 Public Lands Alliance Convention and Trade Show
Oxnard, Calif. (February 1, 2017) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, is proud to support the Public Lands Alliance and provide customized Vapur bottles for attendees of the PLA Convention and Trade Show, which will be…
Sweet Protection Searches the Globe for Aspiring Ski Video Producers in Sweet Line Contest
Trysil, Norway (January 31, 2017) – Sweet Protection, developers of premium helmets, protective gear and technical clothing for snow, mountain bike and whitewater, is partnering with Field Productions and Fri Flyt for the stoke-worthy Sweet…
Southern California-Based RinseKit To Appear on ABC’s “Shark Tank”
CARLSBAD, Calif. (January 26, 2017) – RinseKit, the innovative, portable pressurized shower system, is poised to continue its significant growth trajectory as they take the stage on ABC’s popular, Emmy-Award winning “Shark Tank” program. Showcasing their revolutionary, versatile…
Conservation Alliance Grantees Start 2017 with Three Big Victories
Bend, Ore., January 26, 2017 – At the start of the new year, Conservation Alliance grantees delivered three major victories that protected 155,251 acres of land and 107 river miles in California and Oregon. With these…
The Conservation Alliance Announces 14 New Members
Bend, Ore., January 25, 2017 – Fourteen companies have joined The Conservation Alliance since August 2016. This growth strengthens the organization as the political landscape for conservation in the U.S. becomes more challenging. The new members…
Kari Traa Names Verde Brand Communications as PR Agency of Record
Oslo, Norway (January 24, 2017) — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, taps Verde Brand Communications as its agency of record. Effective immediately, Verde will enhance Kari Traa’s rapid North American growth with strategic…
Confluence Outdoor Appoints Rick Karr General Manager of Boardworks
CARLSBAD, Calif. (January 23, 2017) – Confluence Outdoor names SUP industry veteran Rick Karr as General Manager of Boardworks, a surf and stand up paddleboard (SUP) brand out of Carlsbad, California known for its innovative…
Royal Robbins Introduces Fluorocarbon-free Outerwear for Fall 2017
SAN FRANCISCO, Calif. (January 5, 2017) —Royal Robbins’ Fall 2017 line of outerwear will feature a 100% non-fluorinated DWR treatment: an eco-friendly upgrade with the same waterproof performance features of its predecessor. The heritage apparel brand is…
Royal Robbins® Names Joseph Brunetti Chief Financial Officer
SAN FRANCISCO, Calif. (January 5, 2017) —Royal Robbins today named Joseph Brunetti chief financial officer. Brunetti brings with him an extensive background of leading teams in general management, finance, sales, strategic planning and operations to the…
Fall 2017 additions broaden Gregory line with redesigned technical packs, new offerings in lifestyle
SALT LAKE CITY, Utah (January 4, 2017) – Gregory’s heritage is rooted in durable, high-performing backpacks, starting with the company’s pioneering designs in 1977. Now, 40 years later, Gregory’s line has grown to include more than 100…
KEEN’s Live Monumental Campaign Celebrates one of our Country’s Newest National Monuments: Nevada’s Gold Butte
PORTLAND, OR (December 29, 2016) – Today, President Obama penned the designation of two of our country’s newest National Monuments – Nevada’s Gold Butte and Utah’s Bears Ears. The Gold Butte designation permanently protects approximately…
SCARPA promotes Mark Mathews to VP of Sales
BOULDER, Colo. (Dec. 20, 2016) – SCARPA North America promoted Mark Mathews, a nine-year veteran of its sales and product development team, to VP of Sales. In his new position, Mathews will direct all sales strategy…
RovR Products, Colorado Manufacturer of Premium, Made in the USA Coolers, Signs Verde Brand Communications for PR Support
Boulder, Colo (Dec. 19, 2016) – RovR Products, creators of the first premium, made in the USA camping cooler with all-terrain capabilities, is signing Verde Brand Communications as their communications agency of record. Verde will handle all…
Katadyn BeFree Wins Runner’s World Gear of the Year
Minneapolis, Minn. (December 15, 2016) — The Katadyn BeFree earned the prestigious Gear of the Year award from Runner’s World for its ultra-light, compact design and trusted filtration performance. The Swiss leaders in water filtration and purification partnered with SoftFlask™ technology leader Hydrapak® to create…
National Geographic Adventure Awards Petzl ALTITUDE Gear of the Year
SALT LAKE CITY, Utah (December 14, 2016) — The Petzl ALTITUDE harness earned a prestigious Fall/Winter 2016 Gear of the Year award from the National Geographic Adventure for its innovative and weight-saving construction. National Geographic Adventure wrote “Petzl’s Altitude strips away all the unnecessaries…
Yoga on Gaia Launches Morning Ritual Experience
LOUISVILLE, Colo. (December 13, 2016) — Gaia, the world’s largest resource of conscious media, announces its new yoga experience Morning Ritual. Featuring some of Gaia’s most coveted teachers, Morning Ritual includes two yoga series’—Sunrise Yoga and Yoga Every Day—designed to inspire, encourage and…
Wilderness Systems Launches Dynamic Tri-Powered Radar Kayak at Specialty Retail Stores Nationwide
GREENVILLE, S.C. (December 12, 2016) — Wilderness Systems today announced the arrival of the exceedingly versatile, tri-powered Radar 135 kayak at specialty retail stores—with the smaller Radar 115 arriving later this month. “The Radar is the culmination of anything and everything a…
Pearl Izumi Launches Limited Edition Jersey to get you in a vacation state of mind
Louisville, Colo. (Dec. 8, 2016) – Pearl Izumi, maker of performance cycling apparel and footwear, announces the launch of a limited edition Pearl Izumi Vacation Jersey for both men and women. The inspiration for this fun tropical…
Wilderness Systems Releases New A.T.A.K. 120
GREENVILLE, S.C. (December 7, 2016) – Wilderness Systems today announced the highly anticipated release of its new compact, 12-foot A.T.A.K. 120 kayak to specialty retailers nationwide. “The A.T.A.K. 120’s new abbreviated length and increased rocker makes it the ideal compact kayak…
Sweet Protection Teams Up with Verde Brand Communications
Trysil, Norway (December 7, 2016) – Sweet Protection, developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is appointing Verde Brand Communications as its public relations and communications agency of record. As…
Petzl REACTIK+ Awarded Runner’s World Gear of the Year
SALT LAKE CITY, Utah (December 6, 2016) — The Petzl REACTIK+ headlamp earned a prestigious Gear of the Year award from Runner’s World for its innovative design and intelligent smartphone application. The headlamp debuts Petzl’s new smartphone application, MyPetzl Light. The app provides users…
KEEN Hires Footwear Operations Leader Jens Christian Meier as Executive Vice President, Global Value Supply Chain
PORTLAND, OR. (December 5, 2016) – KEEN, a values-led, privately-owned outdoor footwear company, known for its original and versatile products, announces Jens Christian Meier as Executive Vice President of its global Value Chain. Bringing more than 35…
Vapur Co-Founder Brent Reinke named one of the most influential business leaders in the greater San Fernando Valley
Oxnard, Calif. (Dec. 1, 2016) – Brent Reinke, Co-Founder of Vapur®, the flexible, reusable anti bottle®, was named to “The Valley 200” by the San Fernando Business Journal (SFVBJ). The Valley 200 is a Special Edition of…
RinseKit Partners with Spartan Race for End-of-Season Championship
Carlsbad, Calif. – RinseKit, the award-winning, portable, pressurized shower system, is the Official Shower Area Sponsor of the Spartan Race Los Angeles for the series’ December 10-11 end-of-season championship. The innovative product will allow muddy competitors to clean themselves…
American Mountain Guides Association, Outdoor Research and Petzl Launch Tech Video Series
Boulder, Colo. (November 23, 2016) – The American Mountain Guides Association (AMGA) is releasing a technical video series with its longtime partners Outdoor Research and Petzl. The ten-part series will feature fundamental ice and self-rescue skills. The first…
Team Dagger Excels at 21st Annual Green Race
GREENVILLE, S.C. (November 22, 2016) — Dagger, the premier designer and manufacturer of high-performance whitewater, touring and recreational kayaks, is proud to announce Pro Team Athlete Adriene Levknecht swept the women’s field once again at this year’s 21st…
Wilderness Systems and Adventure Technology Sponsor 2014 Bassmaster Classic Champion Randy Howell
GREENVILLE, S.C. (November 21, 2016) – Wilderness Systems and Adventure Technology announced today their new partnership with 2014 Bassmaster Classic Champion Randy Howell. “The freshwater fishing community has been and continues to be one that…
AMGA Annual Meeting Honors Mountaineers
SALT LAKE CITY, Utah (November 18, 2016) — The 2016 AMGA Annual Meeting at the Petzl Technical Institute in October 2016 awarded three guides for excellence. “The award winners have demonstrated a passion and commitment to the mountain…
Application Opens for Pearl Izumi Ambador Program
Louisville, Colo. (Nov. 18, 2016) – Pearl Izumi, maker of performance cycling apparel and footwear, announces the opening of their application portal for a team of 2017 ambassadors. Fifty athletes will be hand selected to help deliver…
GU Energy Labs Releases New Convenient Packaging for GU Energy Chews
Berkeley, Calif. (11/18/16) – GU Energy Labs releases a new packaging sleeve for GU Energy Chews. This convenient sleeve gives athletes a new way to carry a double serving of portable energy that fits easily in…
Verde Brand Communications Recognized in OUTSIDE’s Best Places to Work 2016
Verde Brand Communications has been named to OUTSIDE’s Best Places to Work of 2016. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work…
Royal Robbins Announces New Sales Leadership for the Rockies, the Great Lakes and Additional Presence in the Southeast
SAN FRANCISCO, Calif. (November 14, 2016) — Royal Robbins welcomes new sales leadership and additional sales support for the Rocky Mountain, the Great Lakes and Southeast territories. Royal Robbins appointed Joe Stintzi, owner and principal at The Stintzi…
G3 Partners With Three New Sales Agencies in Rockies, Northeast, Southwest
Vancouver, B.C. (November, 10) – G3, manufacturer of premium backcountry ski and snowboard equipment, added new sales agencies ahead of the 16/17 ski season to represent the brand in the Rocky Mountain, Southwestern and Northeastern regions.…
Outdoor Project Joins The Conservation Alliance
The Conservation Alliance today welcomes Outdoor Project as its newest member. As a resource for outdoor enthusiasts, the partnership helps to shine a light on conservation in North America through the breadth of Outdoor Project’s online community. “As…
Momentum Indoor Climbing and HERA Ovarian Cancer Foundation to Host Summit Party and Silent Auction at Petzl Technical Institute
SALT LAKE CITY, Utah (November 9, 2015) — HERA Ovarian Cancer Foundation will host the 2016 HERA Climb4Life Event’s dinner, silent auction and Summit party at the Petzl Technical Institute 6-8 p.m. Saturday, November 12, 2016. “We are proud to be a…
Vapur adds new representation in key domestic territories
Supporting Vapur’s® continued brand growth, the flexible water bottle manufacturer adds new representation to seven key markets in the U.S. – Mid Atlantic and New England, Southern California, South and Southeastern U.S., Pacific Northwest and…
Ibex Outdoor Clothing Launches Online Revenue Sharing Program with Retailers
White River Junction, VT (November 3, 2016) – As Ibex Outdoor Clothing continues to expand and grow its wholesale channel, the company is proud to announce its new online revenue sharing program with retailers beginning in 2017. The new Elite…
Balega Partners with Achilles International to Help Disabled Athletes Run the TCS New York City Marathon
Durham, N.C. (November 3, 2016) – With a commitment to service and a desire to give back, Balega International, a leader in performance running socks, is proud to partner with Achilles International to help disabled athletes compete in the…
Reynolds Cycling Brings on New Hires and Restructures Current Staff
Sandy, Utah (Nov. 1, 2016) – Sandy, Utah-based manufacturer of premium carbon wheels, Reynolds Cycling, has recently completed a phase of hires and restructuring of current staff. Mike Riley, Reynolds Cycling’s new marketing coordinator, joined the company…
SCARPA North America retains new sales representative in south-central U.S.
BOULDER, Colo. (November 1, 2016) – Effective immediately, SCARPA North America will retain Conner Larsen to represent the brand in the south-central U.S., including: Texas, Oklahoma, Kansas, and Louisiana. Larsen joins the team as sales in the territory…
G3 Hires Ski Industry Veteran Chris Clark as Sales Director
Vancouver, B.C. (October 30, 2016) – G3, manufacturer of cutting-edge backcountry ski and snowboard equipment, hired ski- and outdoor-industry veteran Chris Clark as its Sales Director, effective the week of Oct. 24. Clark comes to G3…
KEEN Hires Veteran Outdoor Industry Leader and Former CEO of Patagonia, Casey Sheahan as President
PORTLAND, OR. (October 26, 2016) KEEN, a privately-owned outdoor footwear company, known for its original and versatile products, announces Casey Sheahan as its next President. With a decorated career spanning more than 35 years in the outdoor,…
Wilderness Systems Radar 115 Kayak Wins PADDLEexpo’s Coolest Product of the Show 2016 Award for ‘Kayak Fishing’ Category
GREENVILLE, S.C. (October 13, 2016) —The Wilderness Systems Radar 115 kayak earned Kayak Session‘s prestigious Coolest Product of the Show 2016 award in the “kayak fishing” category at PADDLEexpo 2016. The exceedingly versatile Radar 115 is a truly unique tri-powered…
G3 kicks off 2016/17 season with awards for backcountry-ski bindings, skis and skins
Vancouver, B.C. (Oct. 12, 2016) – G3, maker of cutting-edge backcountry ski and snowboard equipment, earned multiple awards and accolades for its Fall 2016 gear from a range of ski and outdoor publications, including Backpacker, Skiing, Transworld…
AMGA Announces Partnership with Hestra
Boulder, Colo. (October 5, 2016) – American Mountain Guides Association (AMGA) announces its newest partner Hestra, a Colorado-based and Sweden-born glove manufacturer. For 80 years Hestra has supplied gloves to mountain athletes worldwide. “AMGA guides serve clients…
The Conservation Alliance Contributes $820,000 in Grants to 23 Organizations
Bend, Ore., October 5, 2016 – The Conservation Alliance sent grants totaling $820,000 to 23 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s final funding disbursal for 2016. The Conservation Alliance…
Berkeley Residents Show Strong Support for Royal Robbins’ Clothing Recycling Initiative
SAN FRANCISCO, Calif. (Sept. 27, 2016) — Royal Robbins returns to its environmental safekeeping roots with its Royal’s Rewear Program, a new recycling program that takes a strong stance against sending used clothing to landfills. The Royal Robbins store…
Vapur and Sierra-at-Tahoe Team Up to End Disposable Water Bottle Waste
In collaboration with Sierra-at-Tahoe, Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, is installing four on-mountain Hydration Stations for the 16/17 season. The Hydration Stations further Vapur’s mission of eco-responsibility by minimizing the use of plastic water bottles,…
Ibex Outdoor Clothing Hires Regan Betts as Director of Brand
White River Junction, VT (September 22, 2016) – Ibex Outdoor Clothing welcomes Regan Betts as the newest member of its marketing team to take on the role of Director of Brand. Regan Betts joins Ibex with extensive…
Helly Hansen Joins The Conservation Alliance
Bend, Ore., September 21, 2016 – The Conservation Alliance announces Helly Hansen as the newest member of the organization. As a pillar in the outdoor industry, Helly Hansen’s partnership strengthens the Alliance as conservation opportunities flourish throughout North America. This new partnership…
Haibike Brings Award-Winning UrbanPlus ePerformance bike featuring COBI to North America
SAN FRANCISCO (Sept. 19, 2016)– Haibike and COBI, two highly-awarded German-based pioneering companies within the cycling and tech industries, have teamed up to bring the new Haibike UrbanPlus ePerformance bike featuring COBI’s connected biking system to the U.S. Haibike, having recently…
COBI “Connected Biking” System Announces Partner Program
FRANKFURT, Germany (Sept. 16, 2016) – COBI, the first integrated system to connect your bike with your smartphone, announces its all-new direct sales platform. COBI partners will receive commission for every unit sold without any initial investment,…
Go Hands Free With New Vapur DrinkLink™
Oxnard, Calif. (Sept. 15, 2016) – The Vapur® team, manufacturers of the flexible, reusable Anti-Bottle®, have made it their life’s mission to make hydration incomparably portable to support and inspire active lifestyles. Staying on course with their…
The International Snow Science Workshop Returns To Breckenridge, Colorado After 24 Years
BRECKENRIDGE, Colo. (September 14, 2016) – The International Snow Science Workshop (ISSW), the world’s marquee conference for snow and avalanche professionals, returns to Colorado Oct. 3-7, 2016. The five-day event will allow expert researchers and practitioners in the…
AMGA’s 2017 Petzl Scholarship Recipient Announced
SALT LAKE CITY, Utah (September 8, 2016) — Petzl is proud to support Naz Ahmed, winner of the American Mountain Guide Association (AMGA) 2017 Petzl Scholarship. Ahmed will utilize the scholarship pursue AMGA Rock Guide Course. “We are happy to help…
Reynolds Cycling Updates Ride to Decide Demo Program for 2017
Sandy, Utah (Sept. 7, 2016) – Reynolds Cycling’s Ride to Decide demo ride program is updated moving into 2017 with benefits for both the consumer and dealer. Ride to Decide gives consumers the chance to take…
KEEN, Inc., Announces 2016 Grantees of KEEN Effect Grant Program
PORTLAND, Ore. (September 7, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand, is dedicated to protecting and preserving access to the places we all play. Today, KEEN announces the grantees of its KEEN Effect…
Confluence Outdoor Leads New Watersports Wave at Surf Expo 2016
GREENVILLE, S.C. (September 1, 2016) – Confluence Outdoor, the parent company of eight premier watersports brands, will lead Surf Expo’s expansion into the kayak, canoe and paddle markets. Wilderness Systems kayaks and accessories, Perception and Dagger kayaks, Adventure Technology paddles, and Harmony accessories will be at…
ProEditors Partners with 3D Robotics, Creates Professionally Edited Drone Video from Raw Footage
Telluride, Colo. (For Immediate Release) – ProEditors, a video editing solution that transforms raw point-of-view camera footage into professionally edited movies, is proud to announce a partnership with 3D Robotics (3DR), makers of the world’s most user-friendly personal drones. …
Dagger Reintroduces Kaos for Surf Kayaking
GREENVILLE, S.C. (August 31, 2016) – Dagger, a leader in whitewater, performance recreational and touring kayaks, today reintroduced its fan-favorite Kaos 10.2: a maneuverable, roto-molded kayak for surf zones. “Surf junkies will love its durability and high…
KEEN’s Live Monumental Campaign Hits Nearly 90 College Campuses Nationwide
PORTLAND, Ore. (August 30, 2016) — Following the success of its Live Monumental documentary film launch, KEEN, Inc., – a values led, independently-owned lifestyle and outdoor footwear brand – will be landing on nearly 90 college campuses across the country as part…
Royal Robbins® Unveils the Historical Timeline of Founders Royal and Liz Robbins
SAN FRANCISCO, Calif. (Aug. 26, 2016) — Royal Robbins today revealed the storied timeline of legendary founders, Royal and Liz Robbins. “Royal Robbins has inherited this rich history that we feel is our duty to keep alive,” said Michael Millenacker,…
The Conservation Alliance Launches New Donor Program with Outdoor Industry Icons
Bend, Ore., August 18, 2016 – The Conservation Alliance announced a new major donor program at the Outdoor Retailer Summer Market in Salt Lake City. The Leading Edge program provides the opportunity for individuals to make a significant contribution…
COBI “Connected Biking” System Fully Integrates Cycling Data with Apple Health App
FRANKFURT, Germany (Aug. 18, 2016) – COBI, the first integrated system to connect your bike with your smartphone, now fully syncs cycling data from the COBI app for iOS with the Apple Health app. The easy-to-read dashboard that previously included health…
Supconnect Awards Boardworks Muse ‘Best Overall SUP’ for 2016
CARLSBAD, Calif. (August 17, 2016) — Boardworks, the manufacturer of high-performance surfboards, standup paddleboards, paddles, and accessories, received a prestigious 2016 Supconnect Editor’s Choice Award for ‘Best Overall SUP’ for the Muse 10’6”. The win comes on the heels of…
Canoe & Kayak Names Dagger Athlete Adriene Levknecht Female Paddler of the Year 2016
GREENVILLE, S.C. (August 11, 2016) – Dagger is proud to announce that Canoe & Kayak Magazine awarded Dagger Pro Team Athlete Adriene Levknecht with Female Paddler of the Year for 2016. The 28-year-old female paddler is one of the top athletes, male or female, in the largely…
AMGA Welcomes New Partner Entre-Prises
Boulder, Colo. (August 5, 2016) – American Mountain Guides Association (AMGA) announces its newest partner, Entre-Prises, the world leader in custom climbing walls and climbing holds. On behalf of AMGA, Entre-Prises will gain better mind share with…
KEEN, Inc., Hires Footwear Industry Veteran John Eberle as GM of Outdoor, Lifestyle, and Kids
PORTLAND, Ore. (August 4, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, expands its depth of footwear industry experience and knowledge with the hire of John…
Leading Utah & US Businesses Show Strong Backing for a Bears Ears National Monument During Outdoor Retailers Show
Salt Lake City, UT (August 4th, 2016) – Fifteen leading companies attending the Outdoor Retailer Show, many from Utah, expressed support for a national monument designation for the Bears Ears area in the southeastern part of the…
Wilderness Systems Debuts New Accessories for Kayak Anglers
GREENVILLE, S.C. (August 2, 2016) – Wilderness Systems, the industry leader in kayak fishing innovation, today introduces an extensive array of new accessories designed to elevate kayak anglers’ experiences on the water. “Wilderness Systems is committed to…
Boardworks Takes Fitness to New Waters with the Verve 11′
CARLSBAD, Calif. (July 29, 2016) – Boardworks, a leader in innovative and award-winning surfboards and standup paddle (SUP) boards, paddles, and accessories, unveiled today the Verve 11’: a small, lightweight board optimized for touring, fitness and recreational races. “The…
KEEN, Inc., Continues to Innovate with New, Custom UNEEK Footwear Robot to Debut at Outdoor Retailer Summer Market
PORTLAND, Ore. (July 29, 2016) – Continuing the growth and success of its industry-disrupting UNEEK footwear platform, KEEN, Inc. (KEEN), a values led, independently-owned outdoor and lifestyle footwear brand, is taking on the next innovative challenge of automating the process of footwear…
Wilderness Systems Reveals Patent-Pending Helix PD™ Pedal Drive
GREENVILLE, S.C. (July 28, 2016) – Wilderness Systems ushers in a new wave of innovation with the debut of its sleek, high performance, patent-pending Helix PD Pedal Drive—the most efficient and intuitive pedal system ever engineered. “Propulsion is…
Major Increase in Sales for Brooks-Range Mountaineering in 2016
San Leandro, Calif. (July 28, 2016) – Sales are on the rise for Brooks-Range Mountaineering in 2016, with a 28 percent increase in the first two quarters of the year. The winter season kick-started the growth thanks…
AlpineAire Debuts New, Unique Snack Line for 2017
Minneapolis, Minn. (July 28, 2016) — AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, announced today their new Snack Line collection of sweet and savory snack mixes, fruit blends and first to market…
Perception Introduces Escapade 10’6” SUP
Greenville, S.C. (July 28, 2016) – Perception, a leader in recreational and touring kayaks for 40 years, today unveiled the Escapade 10’6”: a super stable SUP that’s durable enough to last year after year of family vacations…
KEEN, Inc., Unveils New, Women’s-Specific Terradora Performance Footwear at OR Summer Market
PORTLAND, Ore. (July 27, 2016) – From off-the-grid trails to urban trekking on city streets, adventure-seeking women know that the right shoe makes all the difference. KEEN Inc., a values led, independently-owned outdoor footwear and lifestyle brand, understands that…
Royal Robbins® launches “Beat the Heat” brand campaign with innovative fabric technologies
SAN FRANCISCO, Calif. (July 27, 2016) —Royal Robbins announced the launch of a major new brand campaign – “Beat the Heat” with four innovative fabric technologies for Spring 2017: Wick-ed Cool™, Cool Mesh, Diablo and Hempline™. “Royal…
COBI “Connected Biking” System Proudly Announces Global Launch
FRANKFURT, Germany (July 27, 2016) – COBI, the first integrated system to transform your ride into a smart cycling experience, is now available for purchase in 34 countries and five different languages around the world. Designed and…
Perception’s Hi Life Kayak Embodies Fun on Water
GREENVILLE, S.C. (July 27, 2016) – Perception, a leader in recreational and touring kayaks for 40 years, today introduces the SUP-influenced Hi Life 11.0: a highly stable, sit-on-top kayak that can be paddled like a kayak or…
Boardworks Introduces Rukus 10’6” SUP for All-Around Use
CARLSBAD, Calif. (July 27, 2016) – Boardworks, a leader in innovative and award-winning surfboards and standup paddle (SUP) boards, paddles, and accessories, unveiled today the Rukus 10’6”: an all-around SUP chock full of premium features at budget-friendly price point.…
Princeton Tec Moves to Larger New Jersey Facility
PENNSAUKEN, NJ (July 27, 2016) – Princeton Tec, makers of industry-leading lighting products for more than 40 years, recently completed the initial phase of its move into their new headquarters in Pennsauken, New Jersey. The…
Adventure Technology Elite Series Now Available in Straight Shaft with Carbon and Carbon Duraweave™ Constructions
GREENVILLE, S.C. (July 26, 2016) — Adventure Technology announces today that its coveted Elite Series touring and whitewater paddles will now be available in a straight shaft option featuring AT’s proprietary carbon and carbon Duraweave™ constructions, making these…
Spring 2017, Gregory sets new standard in lightweight packs and introduces new technology in hydration
Continuing its legacy in developing backpacks that are worn, not carried, Gregory introduces four new pack lines for Spring 2017 that set a new standard in their respective categories. The common theme – going lighter,…
Ibex Outdoor Clothing Partners with The Renewal Workshop to Refurbish Returns and Excess Inventory
WHITE RIVER JUNCTION, VT (July 26, 2016) — Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, is proud to be a founding brand partner of The Renewal Workshop to refurbish Ibex’s “unsellable” returns…
Boardworks Introduces Newly Redesigned Eradicator for Endurance Paddling
CARLSBAD, Calif. (July 25, 2016) – Boardworks, a leader in innovative and award-winning surfboards and standup paddle (SUP) boards, paddles, and accessories, today unveiled its redesigned Eradicator 12’6 and 14’ boards for advanced paddlers and elite racers. “The…
Perception Introduces the Pescador Pilot
GREENVILLE, S.C. (July 15, 2016) – Perception, a leader in recreational and touring kayaks for 40 years, today announced the newest member of its renowned Pescador family of fishing kayaks. The Pescador Pilot is an affordable sit-on-top…
Wilderness Systems’ Award-Winning A.T.A.K. Now Available in 12-Foot Model
GREENVILLE, S.C. (July 14, 2016) – Wilderness Systems, the industry leader in kayak fishing innovation, today announced the highly anticipated release of its A.T.A.K. 120—an advanced tactical angling kayak that maintains the original 14-foot kayak’s award-winning features with…
Lightest-in-class Gregory pack line wins 2016 OutDoor Industry Award for innovation
Setting the new standard for light weight in its category, a new series of backpacks from Gregory won the 2016 OutDoor Industry Award, which is bestowed on the most innovative new products introduced at the…
Vapur Packaging Gets a Sleek New Facelift
Oxnard, Calif. (July 13, 2016) – Vapur®, manufacturer of the flexible and reusable Anti-Bottle®, releases new, stylish and equally functional packaging for all Vapur water bottles. The sharp-looking new design takes on the shape of a Vapur…
Royal Robbins® Launches Clothing Recycling Initiative
SAN FRANCISCO, Calif. (July 13, 2016) — Returning to the company’s roots built upon environmental reverence and safekeeping, Royal Robbins takes a stance against sending clothing to landfills. With fast fashion taking a heavy toll on the planet, Royal…
KEEN, Inc. Welcomes Industry Veteran Tyler LaMotte as VP of Brand Marketing
PORTLAND, Ore. (July 13, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, welcomes Tyler LaMotte as the company’s first-ever global Vice President of Brand Marketing. Bringing…
Gregory Mountain Products Launches Goal Zero Packs
SALT LAKE CITY, Utah (July 6, 2016) – The Baltoro 75 GZ and women’s Deva 70 GZ by Gregory Mountain Products, a longtime leader in backpacks and adventure travel gear, are available to Gregory dealers across the…
Niner Bikes Hires New Inside Sales Manager and Independent Midwest Sales Representative
July 5, 2016 (Fort Collins, CO) – Niner Bikes has hired Linda Travis as Inside Sales Manager along with Scott Sherman as the company’s newest Independent Midwest Sales Representative. Linda Travis makes the move from Sierra…
ElliptiGO, Inc. joins MetroConnect Program to expand international growth
SAN DIEGO, Calif. (June 30, 2016)– ElliptiGO is pleased to announce it has been selected to take part in the MetroConnect Program, a comprehensive export support program run by the World Trade Center San Diego and designed to…
Adventure Technology Welcomes Erik Boomer to its Pro Team
Greenville, S.C. (June 30, 2016) – Adventure Technology today welcomed legendary paddler and adventure photographer Erik Boomer to its pro team. “Boomer made a name for himself paddling some of the world’s wildest whitewater with first descents in the…
Outdoor Research Applauds Forest Service Access Announcement
This past week U.S. Secretary of Agriculture Tom Vilsack and U.S. Forest Service Chief Tom Tidwell announced steps aimed at making it easier for the recreation community to access national forests. The new policies, once fully…
Ibex Outdoor Clothing Taps Scott Parr as VP of Sales
White River Junction, VT (June 16, 2016) – Ibex Outdoor Clothing announces Scott Parr will be leading its sales team as Vice President, effective immediately. Parr brings a wealth of experience to his new sales position at Ibex.…
Sciessent Announces Partnership with Haglöfs, Supplies Lava™ Odor-Fighting Fabric Treatment
Wakefield, Mass. (June 16, 2016) – Sciessent, makers of a wide variety of odor-fighting and DWR finishes for the outdoor industry, today announces a partnership with Swedish apparel and footwear company Haglöfs. Sciessent will supply their Lava odor-adsorbing technology…
Royal Robbins® Stocks New Talent in Global Management Positions
SAN FRANCISCO, Calif. (June 16, 2016) — Royal Robbins today announced several new additions to the leadership team under new CEO Michael Millenacker in design, marketing, sourcing and international development. “Since Vice President of Merchandising and Design Liz…
ProEditors Offers Outdoor Industry Businesses Custom Video Content
Telluride, Colo. (June 15, 2016) – The value of video content has become a critical part of every marketing manager’s plan – from telling brand stories, presenting new products, athlete-ambassadors’ video diaries or highlight reels to live events.…
Ibex Outdoor Clothing Hires J.P. Skala Enterprises for Sales Representation in Ontario, Canada
White River Junction, VT (June 14, 2016) – Ibex Outdoor Clothing welcomes Peter Skala of J.P. Skala Enterprises as the newest member of its sales team. Skala will handle sales representation for Ibex in Ontario, Canada. A long…
Reynolds Cycling Hires Alexander Mai as General Manager of European Sales—Travis Erwin Promoted to Director of Global Sales
Sandy, Utah (June 14, 2016) – Reynolds Cycling’s current European General Manager, Travis Erwin, has been promoted to Director Of Global Sales. Travis has been based in Maastricht, NL and will relocate to Reynolds headquarters…
Gregory Mountain Products Sponsor Event Raising Awareness for Injured Veterans
SALT LAKE CITY, Utah (June 14, 2016) – Gregory Mountain Products, a global leader in backpacks and adventure travel gear, is helping to raise awareness and funds for injured veterans through support of the Nine Line…
Vapur Takes a Walk on the Darkside with New BlackOut Bottle
Oxnard, Calif. (June 13, 2016) – Vapur®, manufacturer of the flexible and reusable Anti-Bottle®, is announcing the release of their darkest water bottle yet, the fashionable and highly practical, (though nobody needs to know that) matte black…
Niner Bikes Sponsors Ride Sun Valley’s Fox Trot 40 Cross-Country Race
June 9, 2016 (Fort Collins, CO) – Niner Bikes has signed on as the title sponsor of the Fox Trot 40 cross-country mountain bike race taking place during Sun Valley, Idaho’s annual mountain bike festival, Ride Sun…
Ibex Announces New Retail Store in Denver
White River Junction, VT (June 8, 2016) — Ibex Outdoor Clothing heads to the Rocky Mountains and will open its third brick-and-mortar retail storefront this Fall in Denver’s Cherry Creek Shopping Center. Ibex’s new 1,500-square-foot store will…
Dagger and Adventure Technology support GoPro Mountain Games
GREENVILLE, S.C. (June 6, 2016) – Dagger and Adventure Technology are heading back to Vail, Colo. this year to support their pro team athletes at the 2016 GoPro Summer Mountain Games. Competitors from both teams will be participating in the Steep…
GU Energy Labs Teams Up with Verde Brand Communications
Berkeley, Calif. (June 2, 2016) – GU Energy Labs announces Verde Brand Communications as its public relations agency of record. Verde will work with GU to help athletes unlock the power of nutrition planning to fuel breakthrough performances in…
Sciessent’s LAVA XL™ Becomes First ECO PASSPORT by OEKO-TEX® Certified Product in U.S.
Wakefield, Mass. – Sciessent today announced that Lava XL, a next generation odor control technology, has been awarded the ECO PASSPORT by OEKO-TEX® certification. OEKO-TEX® sets standards and evaluates products for potentially harmful substances. ECO PASSPORT helps brands achieve or maintain…
Katadyn® Launches Its Smallest, Most Compact Water Filter
Minneapolis, Minn. (June 1, 2016) — Katadyn is proud to announce the launch of its latest addition, the BeFree™. An integrated microfilter and flexible soft flask for backcountry and urban travel. The Swiss leaders in water filtration and purification…
John Sears of Gregory Packs earns SGB ‘40 Under 40’ leadership award
SALT LAKE CITY, Utah – John Sears, Vice President of Design and Development at Gregory Mountain Products, a global leader in backpacks and adventure travel gear, was named this month to the Sporting Goods Business (SGB) ’40…
The Conservation Alliance Announces Two New Board Members
Bend, Ore. – The Conservation Alliance board elected Kirsten Blackburn, Marketing Manager at KEEN, Inc., and Deven Clemens, Senior Director of Corporate Finance at Clif Bar & Company to serve on the organization’s board of directors.…
Four-Time Olympian Meb Keflezighi to Speak at Sports Medicine Conference on Benefits of “Cross-Training to Extend Competitive Performance”
SAN DIEGO, Calif. (May 23, 2016) – ElliptiGO Inc. announced today its title sponsorship of a presentation on the benefits of cross-training by 2016 United States Olympian Meb Keflezighi at the American College of Sports Medicine (ACSM)…
Florian Schulz to Speak at The Conservation Alliance Breakfast
Bend, Ore., May 19, 2016 – Photographer Florian Schulz will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market. Schulz’s multi-media presentation weaves stories and images from his new book The…
Outdoor Industry Leaders Denounce Utah Legislature’s Short Sightedness on Bears Ears
Salt Lake City, UT (May 18, 2016) – Outdoor industry leaders expressed disappointment following the Utah State Legislature’s adoption of a resolution opposing the protection of the Bears Ears region in the Southeastern part of the state. A national…
The Conservation Alliance Announces 2016 Outstanding Partnership Awards
Bend, Ore., May 17, 2016 – The Conservation Alliance announces Ibex Outdoor Clothing, Patagonia, and KEEN as the winners of its Outstanding Partnership Award for 2016. The award recognizes member companies that go above and beyond in building relationships with Conservation Alliance…
Katadyn Group Taps Verde Brand Communications as North American Agency of Record
Minneapolis, Minn. (May 12, 2016) — Katadyn Group today named Verde Brand Communications as its North American agency of record for brand communications. Katadyn Group tapped Verde to drive brand awareness for Katadyn, AlpineAire and Optimus’ solution-based products. “Since 1928, Katadyn Group has manufactured the world’s…
PeopleForBikes Hosts Top Executives at D.C. Fly-In
Boulder, Colo. (May 12, 2016)- This week, PeopleForBikes hosted its first Executive Fly-in of 2016 in Washington, D.C. Six top bicycle industry executives–all members of the Bicycle Product Suppliers Association (BPSA)–brought powerful economic stories of their companies to…
COBI Crowdsources Brand Video Talent, Gives Away Trip to Berlin
Berlin, Germany (May 11, 2016) – Today COBI, the first integrated system to connect your cycling experience with the rest of your life, begins accepting video submissions for consideration in their upcoming brand video talent search. This contest…
PeopleForBikes’ National Protected Bike Lane Week Kicks-Off Today!
BOULDER, Colo. (May 9, 2016) – Today marks the first day of National Protected Bike Lane Week which celebrates the positive change these lanes have brought to cities across the United States. Protected bike lanes separate…
KEEN, Inc. Launches New Season of KEEN Effect Grant Program
PORTLAND, OR. (May 4, 2016) – KEEN manufacturer of original hybrid footwear, unveils its third year of the KEEN Effect grant program to support non-profits globally. This year’s grant-making program will award at least 10 grants totaling $100,000 to non-profits…
RinseKit’s New Field Fill Kit and Kickstarter Campaign Boost Line of Accessories
Carlsbad, Calif. (May 4, 2016) – After an incredibly successful first year at retail, RinseKit, the award-winning portable pressurized shower system, announces its expanded product offerings and the launch of a Kickstarter campaign that will fund a new Heater Accessory…
Sciessent Proudly Expands bluesign® Partnership
Wakefield, Mass. – Sciessent, the leading provider of antimicrobial and odor adsorption solutions for the textile and apparel industries, today announced their partnership with bluesign® systems for their fluorocarbon-free durable water repellent, CURB. CURB joins Sciessent’s odor adsorbing Lava technology…
ElliptiGO Steps Up to Support REI Outessa Summit
SAN DIEGO, Calif. and Boise, ID – April 28, 2016 – ElliptiGO Inc. today announced its sponsorship of the REI Outessa Summit, outdoor weekend getaways for women which offer authentic outdoor adventures led by professional…
PeopleForBikes and Cottonelle Announce 2016 National Bike Challenge
Boulder, Colo. (April 28, 2016)— PeopleForBikes announces the fifth annual National Bike Challenge in partnership with Kimberly-Clark’s Cottonelle Products Brand. The Challenge will unite 100,000+ bicycle riders to pedal 75 million miles from May 1,…
Dagger’s 2016 Team Roster Boasts World-Renowned Paddlers
GREENVILLE, S.C. (April 26, 2016) – Team Dagger is proud to announce its 2016 roster of world-class kayakers. This year, outstanding athletes, adventurers, entrepreneurs and filmmakers make up the larger, more diversified team. “Team Dagger’s 2016 roster is made up…
Gregory Mountain Products Partners with Verde Brand Communications
SALT LAKE CITY, Utah – Gregory Mountain Products, a longtime global leader in backpacks and adventure travel gear, is partnering with Verde Brand Communications to lead its integrated public-relations efforts in North America. Verde will support and…
Wilderness Systems Launches Tarpon 130X Kayak
GREENVILLE, S.C. (April 19, 2016) – Wilderness Systems today announced the hotly anticipated arrival of its performance driven, sit-on-top Tarpon 130X kayak. The new Tarpon 130X combines the original Tarpon’s speedy and exceptionally stable performance attributes with modern shaping…
Niner Adds Field Marketing Program to Support Sales Team and Opens Factory Retail Storefront
Niner Bicycles, manufacturer of a full line of high-performance bikes, has added two Field Marketing positions to its growing sales and marketing infrastructure. The move helps redefine and focus the responsibilities of the sales team…
Wilderness Systems Launches New Helix MD™ Motor Drive
GREENVILLE, S.C. (April 14, 2016) – Wilderness Systems today announced the hotly anticipated arrival of its plug-and-play Helix MD™ Motor Drive at specialty retailers. Wilderness Systems paired a compact design with Torqeedo technology to create a 16 lbs. drop-in electric motor…
KEEN Launches Live Monumental Film Tour with Premiere on Earth Day
PORTLAND, OR. (April 14, 2016) – In the first 10 months of KEEN’s Live Monumental campaign, the movement traveled 7,500 miles across 25 states, captured more than 40,000 petition signatures, rallied support from more than 50 businesses, and hosted…
SCARPA hires Ground Up Sales to direct Southeastern U.S. territory
BOULDER, Colo. (April 12, 2016) – Adding sales-agency experience that bolsters its brand heritage in rock climbing and hiking, SCARPA North America this week retained Ground Up Sales to direct its sales efforts in the Southeastern U.S.…
Boardworks Kraken wins Outside Magazine’s Gear of the Year Award
CARLSBAD, Calif. (April 12, 2016) — Boardworks is honored to announce the Outside Buyer’s Guide magazine’s editors awarded the Kraken with its prestigious Gear of the Year award in the “SUPs” category. Outside selected the Kraken for its versatile design and stable,…
Dagger Stratos wins Outside Magazine’s Gear of the Year Award
GREENVILLE, S.C. (April 12, 2016) — Dagger is honored to announce Outside magazine’s editors awarded the Stratos with its prestigious Gear of the Year award in the “kayak” category. Outside selected the Stratos for its innovative, adaptable design. The Stratos is a…
Wilderness Systems Expands 2016 Pro Staff Team
GREENVILLE, S.C. (April 11, 2016) – Wilderness Systems is proud to announce 20 new kayak anglers will join its deep Pro Staff roster. The 2016 Pro Staff roster includes more than 65 of North America’s top guides, tournament…
Petzl RopeTrip 2016 Yields French Team Victory
SALT LAKE CITY, Utah (April 5, 2016) — Team France beat out rope access technicians from 16 countries to take gold at the 2016 Petzl RopeTrip. The third edition of the international competition and symposium spanned three days and…
SPOT LLC Is The Title Sponsor of AMGA Field Communications
(Boulder, Colo.) April 5, 2016 – The American Mountain Guides Association (AMGA), a 501 (c)(3) educational, non-profit committed to supporting and advancing the profession of American mountain guiding, announces mobile satellite technology leader SPOT LLC, a subsidiary of…
PeopleForBikes Announces National Protected Bike Lane Week
BOULDER, Colo. (April 5, 2016)— PeopleForBikes’ Green Lane Project is excited to announce the first-ever National Protected Bike Lane Week May 9-13, 2016. Protected bike lanes, which separate bike and car traffic using curbs, planters, parked cars or posts,…
The Conservation Alliance Announces 2nd Annual ‘We Keep It Wild Campaign’
BEND, Ore. (March 31, 2016) — The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values, is thrilled to announce its second annual…
With Aero Disc Brake Now Shipping, Reynolds Cycling Boasts Greatest Offering of Road Disc Brake Wheels
After being debuted in 2015, Reynolds Cycling now has a clincher, tubeless clincher, and tubular road disc wheel available to consumers for any type of riding imaginable. Most recently available to consumers is the company’s 46 Aero Disc Brake, a…
PeopleForBikes Departs Asheville Today for 400-mile Ride on Atlanta
Asheville, NC (March 30, 2016)— This morning, PeopleForBikes and 30 riders pedaled east out of Asheville, North Carolina to begin a four-day awareness and fundraising bicycle tour. The PeopleForBikes Ride on Atlanta (ROA) celebrates bike riding in the Southeast…
Public Lands Alliance Awards Vapur for Environmental Efforts
Oxnard, Calif. (March 30, 2016) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, has been awarded the coveted Public Lands Alliance Corporate Stewardship Award for their work on the Bryce Canyon National Park Hydration Program. Vapur was one…
The Conservation Alliance Contributes $790,000 in Grants to 20 Organizations
Bend, Ore., March 29, 2016 – The Conservation Alliance sent grants totaling $790,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s first funding disbursal for 2016. The Conservation Alliance…
Petzl RopeTrip 2016 Headed to USA
SALT LAKE CITY, Utah (March 24, 2016) — In April 2016, rope access specialists will descend on the Petzl Technical Institute (PTI) in Salt Lake City, Utah to compete in the third edition of the Petzl RopeTrip. The…
Petzl Athlete Ashima Shiraishi Makes History as the First Woman to Climb V15
SALT LAKE CITY, Utah (March 23, 2016) — Fourteen-year-old American climbing prodigy Ashima Shiraishi made history today when she became the first female and the world’s youngest person, male or female, to climb a V15. She sent Horizon (8C/V15) at…
Petzl Athlete Margo Hayes Wins Gold at the 2016 Sport & Speed Open National Championships
SALT LAKE CITY, Utah (March 23, 2016) — Petzl athlete Margo Hayes scored first place at USA Climbing’s 2016 Sport & Speed Open National Championships, walking away with a $3K cash prize. “I saw my first national competition in 2011 and,…
PeopleForBikes Enlists Wagenschutz as Director of Local Innovation
PeopleForBikes has hired Kyle Wagenschutz to serve as its Director of Local Innovation. Wagenschutz worked for six years as the Bicycle/Pedestrian Manager at the City of Memphis where he put Memphis on the map as a…
ElliptiGO Co-Founder Bryan Pate Discusses International Trade, Patents and Innovation on SXSW 2016 Panel
SAN DIEGO, Calif. (March 10, 2016) – The co-founder and CEO of ElliptiGO elliptical bicycles, Bryan Pate, will discuss his experience as an inventor at South by Southwest 2016 (SXSW) alongside a distinguished panel of international trade and patent experts.…
Ibex Outdoor Clothing Hires Parallel 33 for Southwest Sales Representation
White River Junction, VT (March 10, 2016) – Ibex Outdoor Clothing welcomes Bill Schmid and Parallel 33 Sales Group, Inc. to its sales rep team. Parallel 33 Sales Group’s territory will cover the states of California, Nevada and Arizona. Headquartered…
Confluence Outdoor Announces Promotion and Hire in Marketing Communications to Support Business Growth
GREENVILLE, S.C. (March 10, 2016) — Confluence Outdoor announced the promotion of Evan Lyendecker to marketing director for its industry-leading watersports brands. He will oversee strategy and execution of all marketing communications for Wilderness Systems, Dagger, Adventure Technology, Perception, Mad River Canoe and Harmony Gear.…
Princeton Tec Welcomes Caitie Caroleo as Marketing Manager
BORDENTOWN, N.J. (March 7, 2016) – Continuing its commitment to industry leading American designed, manufactured and assembled outdoor lighting products, Princeton Tec welcomes Caitie Caroleo to the team in the role of Marketing Manager. With the addition of…
Access Fund and Petzl to Engage Climbing Community on Issue of Aging Bolts
March 4, 2016. Boulder, CO – Access Fund and Petzl have teamed up to bring the Future of Fixed Anchors II conference to Las Vegas, Nevada on April 1-2, 2016. The conference will address the issue of aging…
Petzl Announces Exclusive Partnership with USA Climbing
SALT LAKE CITY, Utah (March 2, 2016) — USA Climbing, the national governing body of competition climbing, today named Petzl as its exclusive lighting and safety sponsor. As part of the long-term strategic partnership, Petzl will sponsor more than 200 events, including…
New Belgium Brewing Joins The Conservation Alliance
Bend, Ore., February 29, 2016 – The Conservation Alliance announces New Belgium Brewing as the newest member of the organization. With a deep-rooted commitment to environmental stewardship, Fort Collins, Colorado-based New Belgium honors nature at every turn of its business.…
Rockies sales agency Mtn Stuff invests in staff role focusing on data analysis, communications
Denver, Colo. (Feb. 23, 2016) – Investing in a staff position that will allow it to better serve its retailers, Mtn Stuff, a premier and growing outdoor sales agency based in the Rockies, this month added…
New SCARPA North America Finance Manager hits ground with working knowledge of brand
BOULDER, Colo. – Adding leadership in its finance and accounting department, SCARPA North America this month hired Joe Higby as its Finance Manager. Higby hits the ground with an intimate knowledge of SCARPA North America’s business…
Ibex Outdoor Clothing Partners with Locally.com to Support Specialty Retailers
WHITE RIVER JUNCTION, VT (February 10, 2016) — As Ibex Outdoor Clothing continues to expand its wholesale channel in a constantly evolving retail environment, the manufacturer of premium technical Merino wool apparel and accessories announces…
Sciessent Launches Fluorocarbon-Free CURB Durable Water Repellent
Wakefield, Mass. (February 9, 2016) – Sciessent, the leading provider of antimicrobial and odor adsorption solutions for the textile and apparel industries, is proud to announce the release of CURB, a new, fluorocarbon-free durable water repellent (DWR)…
SJK (Slumberjack) Signs Verde Brand Communications for Public Relations Support
Boulder, Colo. – Slumberjack, recently rebranded as SJK, today announced a strategic partnership with Verde Brand Communications for traditional public relations support. Effective immediately, Verde will manage all media relations for the 58-year-old outdoor and hunting brand. With…
Dagger’s Highly Acclaimed New Nomad Launches
GREENVILLE, S.C. (February 3, 2016) — Dagger will now offer whitewater kayakers a modernized version of the Nomad, the best-selling creek boat of all time. Starting today, specialty retailers will begin selling the newly redesigned Nomad in size…
KEEN Receives Inaugural RODALE 100 Award for Live Monumental Campaign
PORTLAND, Ore. (Feb. 1, 2016) – KEEN, maker of original hybrid footwear, is honored to be named to the inaugural RODALE 100, a definitive list of the 100 people, products, companies, and organizations positively impacting the world. KEEN was recognized…
The Conservation Alliance Releases 2015 Annual Report
Bend, Ore., January 28, 2016 – The Conservation Alliance released its 2015 Annual Report this week, providing an overview of the organization’s accomplishments last year. During the year, the organization contributed a record $1.6 million to 43 conservation…
Brooks-Range Mountaineering Welcomes Four New Athletes to its 2016 Ambassador Team
San Leandro, Calif. – Brooks-Range Mountaineering, manufacturer of innovative and high-quality backcountry and outdoor equipment and accessories, adds four new athletes, Ali Criscitiello, Eric Layton, Miranda Oakley, and Drew Smith, to its 2016 Ambassador Program. The…
K2 Skis Goes Big for the 16/17 Season
K2 Skis continues its 50-plus year mission of bringing Serious Fun to skiers across the globe with its 16/17 products. Highlights of the line include new comfort-focused boots, athlete-influenced Factory Team skis, an addition to the popular Pinnacle…
Selk’bag® USA, Inc. Announces Star Wars License with Lucasfilm
Solana Beach, Calif. (Jan. 20, 2015) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, announces a new license with Lucasfilm and Disney Consumer Products to launch the first ever…
Ultrarunner Joe Grant joins SCARPA athlete roster
BOULDER, Colo. – Ultrarunner Joe Grant will join SCARPA’s athlete/ambassador roster starting this month, reflecting the brand’s ongoing push in the trail-running category, most recently with a new global Alpine Running shoe collection for Spring 2016. An endurance…
American Mountain Guides Association Partners with Outdoor Research to Launch Backcountry Skiing Video Series
American Mountain Guides Association (AMGA) and its longtime partner, Outdoor Research (OR), are announcing the release of the first video in an 8-part series on ski safety and technique in the backcountry. The first video, “Beacon…
SCARPA adds Sean McColl to climbing roster for 2016
BOULDER, Colo. (January 18, 2016) – As it continues to lead the way forward in rock shoe design and performance, SCARPA will add world-renowned boulderer and climber Sean McColl to its athlete/ambassador roster for 2016. Adding athletes like McColl and…
Petzl Welcomes Conrad Anker to the Petzl Family
SALT LAKE CITY, Utah (January 15, 2016) — Petzl, leader in the world of verticality and lighting, today welcomed legendary climber Conrad Anker to its professional athlete team. “Conrad Anker stunned us all with his four Zion walls in a…
Brooks-Range Mountaineering Expands Line Collection for Fall 2016
San Leandro, Calif. (Jan. 7, 2015)- Brooks-Range Mountaineering, manufacturer of innovative and high-quality backcountry and outdoor equipment and accessories, expands its apparel collection for Fall 2016. The line will include two new Polartec Alpha products, designed…
Selk’bag® USA, Inc. Announces Partnership with Realtree® Licensed Products
Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is partnering with Realtree to launch the Selk’bag Realtree collection for Spring 2016. Since its inception, Selk’bag has been embraced by hunters and outdoorsmen alike…
Sciessent Partners with TANATEX Chemicals for Odor Control in Europe, the Middle East, and Africa
Wakefield, Mass. (January 6, 2016) – Sciessent, the leading provider of antimicrobial and odor absorption solutions for the textile and apparel industries, is proud to announce a strategic partnership with TANATEX Chemicals. TANATEX will act as exclusive EMEA (Europe,…
Outdoor Research leading for Fall 2016 with expanded Active Insulation, 3DFit Technology™
SEATTLE, Wash. – Whether it’s insulation that breathes more effectively or gloves that mimic the human hand for superior fit and performance, Outdoor Research believes that leading the way in outdoor apparel and accessories means sweating…
The Avalanche Project Announces Events at 2016 Outdoor Retailer Winter Market
Denver, Colorado (December 22, 2015) – The Avalanche Project, a coalition to engage and educate backcountry wintersports enthusiasts on safety in avalanche terrain, announced today their 2016 Outdoor Retailer Winter Market planning. The four-day trade show based in Salt…
Brooks-Range Mountaineering Hires Terry Shively as Pacific Northwest Sales Representative
San Leandro, Calif. (Dec. 21, 2015) – Brooks-Range Mountaineering, manufacturer of innovative, high-quality backcountry and outdoor equipment and accessories, hires Terry Shively as Pacific Northwest Sales Representative. “We’re so glad to welcome Terry to the Brooks-Range…
Outdoor Research Pioneers 3DFit™ Glove Technology for Fall 2016
SEATTLE, Wash. – Pioneering a new approach that improves fit and dexterity in gloves, Outdoor Research is offering 3DFit Technology™ in four models of gloves and mitts for Fall 2016. 3DFit Technology™ takes an innovative and unique approach…
Madshus Integrates IntelliGrip® Skin Technology into 2016 Ski Models
Seattle, Wash. (December 17, 2015) – Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution in a variety of new ski models for a more hands-off classic skiing…
RinseKit Experiences Rapid Growth After a Successful 2015
CARLSBAD, Calif. (Dec. 17, 2015) – RinseKit, makers of the revolutionary portable pressurized shower/clean up system, experienced a tremendous first year in business and is poised to continue its success into 2016. Popular among surfers, fisherman, boaters,…
Tubbs Snowshoes Expands Collection of Products Featuring Boa® Closure System
Seattle, Wash. (December 17, 2015) — Tubbs Snowshoes, the leading manufacturer of lightweight, versatile snowshoes, is excited to announce the addition of two new models featuring Boa®-equipped DynamicFit™ and CustomWrap™ bindings. The all new Panoramic and Wayfinder both showcase Tubbs’ heritage of technological innovation and…
Atlas Snow-Shoe Co. Introduces New Peak Series Collection of Snowshoes
Seattle, Wash. (December 16, 2015) – On the heels of its 25th Anniversary year, Atlas-Snow-Shoe Co. is introducing a brand new series of snowshoes to its ever-evolving line. Launching in 2016, the Atlas Peak Series will feature three distinct…
Upslope Brewing Company Announces #ApresByUpslope Winter Photo Contest
Boulder, Colo. (Dec. 15, 2015) – Upslope Brewing Company and Exum Mountain Guides are teaming up to celebrate winter adventures with their #ApresByUpslope social media photo contest. Skiers and outdoor recreationalists are encouraged to snap and post a picture of themselves…
Tubbs Snowshoes Introduces the FLEX HKE snowshoe for “Tweeners”
Seattle, Wash. (December 14, 2015) — Tubbs Snowshoes, a global leader in snowshoe technology and snowshoe education, announces the next addition to its kid-friendly snowshoe line. Designed specifically for those who have outgrown smaller kids’ snowshoes, but aren’t…
Royal Robbins® Taps Co-Founder Liz Robbins as Advisor
SAN FRANCISCO, Calif. (December 14, 2015) — Royal Robbins, LLC announced today that climbing pioneer Liz Robbins, co-founder of the company and former head of design, is rejoining the heritage apparel brand as a trusted advisor. “It’s exciting…
Tubbs 1906 Series Brings New Vermont-Inspired Model into 2016 Collection
Seattle, Wash. (December 9, 2015) — Tubbs Snowshoes, the leading manufacturer of lightweight, versatile snowshoes, is excited to announce the launch of its second limited edition snowshoe of the 1906 Series, the Mount Mansfield. With inspiration drawn from Tubbs…
BOCO Gear Joins The Conservation Alliance
Boulder, Colo. (December 8, 2015) — Boulder-based BOCO Gear pledges to protect the places we play by becoming the newest member of The Conservation Alliance. Through this new partnership, BOCO Gear will support The Conservation Alliance’s mission to protect and preserve…
Atlas Snow-Shoe Company Expands Adventure Team with New Athletes
Seattle, Wash. (December 8, 2015) — The impressive Atlas Snow-Shoe Company Team is excited to announce three new members to its 2015 Adventure Team. Building on its existing roster of brand advocates, the Atlas Adventure Team will span…
Congress Passes FAST Act: $4 billion for bicycle and pedestrian projects
BOULDER, Colo. (Dec. 4, 2015)- PeopleForBikes commends the U.S. Congress for passing the FAST Act, Fixing America’s Surface Transportation, a five-year reauthorization of the federal surface transportation program. The FAST Act will dedicate $835 million annually for…
Outdoor Research customers #OptOutside on Black Friday, give back via Instagram challenge
SEATTLE, Wash. (Dec. 3, 2015) – Following an Instagram challenge in which it encouraged its customers to get outside instead of shopping on Black Friday, Outdoor Research, the manufacturer of industry leading outdoor apparel and accessories, this…
Confluence Outdoor Announces Promotion in Product Management to Support Business Growth
GREENVILLE, S.C. (December 3, 2015) — Confluence Outdoor, the industry’s leading watersports company, today appointed Hastings Blumer, Director of Product Management for Confluence’s surf, stand up paddleboard and paddle brands: Boardworks and Adventure Technology. Blumer previously led strategic product line…
Atlas Snow-Shoe Co. Introduces Reengineered Run Snowshoe to its 2016 Collection
Seattle, Wash. (December 3, 2015) – Atlas Snow-Shoe Co., the worlds leading innovator of performance snowshoes, is excited to announce the launch of its new Run snowshoe model. A staple of the Atlas Speed Series, the…
Tubbs Snowshoes’ Ambassador Program Grows in 2016
Seattle, Wash. — Tubbs Snowshoes, a global leader in snowshoe technology and snowshoe education, announces the fourth season of its Ambassador Program, introducing new faces from across North America to add to the current team roster. This year,…
Royal Robbins Invests in Public Relations Support and New Marketing Leadership
Royal Robbins, a heritage outdoor apparel brand, today named Verde Brand Communications as its agency of record for brand communications to drive product awareness in trade, endemic, and broad markets. Industry veteran Aaron Carpenter of AVC Consulting…
International Women’s Ski Day Returns for Third Annual Gathering
K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, is proud to announce the third annual International Women’s Ski Day (IWSD). On Saturday, Dec. 12, 2015 women from around the world will come…
Boardworks Announces New Sales Leadership and Expanded Sales Support for West Coast
CARLSBAD, Calif. (November 23, 2015) — Boardworks, a premier surf and standup paddleboard company, announced today its new sales leadership and expanded sales support for the West Coast region. Boardworks named Andrew Valentine sales director, promoted Rick…
Inaugural Grassroots Outdoor Alliance Connect Event Charts the Way Forward for Specialty Retailers
Asheville, N.C. (November 19, 2015) — The way business is done within specialty outdoor retail continues to evolve and with the changes, the opportunities for specialty outdoor retailers have never been stronger. But specialty retailers operate…
HERA Climb4Life Event Raises $20,000 for Ovarian Cancer Research
SALT LAKE CITY, Utah (November 16, 2015) — Petzl is proud to announce the 2015 HERA Women’s Cancer Foundation’s Climb4Life series raised more than $20,000 for ovarian cancer research. The Petzl Technical Institute hosted a special screening of Reel…
Petzl Recognized in OUTSIDE’s Best Places to Work 2015
SALT LAKE CITY, Utah (November 16, 2015) – Petzl has been selected as one of OUTSIDE’s Best Places to Work 2015. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their…
Confluence Outdoor Raises Funds for American Whitewater
GREENVILLE, S.C. (November 12, 2015) — Confluence Outdoor, the owner of eight unique watersports brands, today announced it raised $6,000 for American Whitewater, a national non-profit organization dedicated to the conservation and restoration of America’s whitewater resources.…
Pearl Izumi Pushes the Pace with Road NØ v2 Minimalist Run Shoe
Louisville, Colo. (Nov. 9, 2015)- Pearl Izumi, maker of run, ride and triathlon performance footwear and apparel, is excited to release the Road NØ v2 minimalist road running shoe for Winter 2015/2016. This shoe is an update…
PeopleForBikes Hosts Top Executives at D.C. Fly-In
Boulder, Colo. (Nov. 9, 2015)- Last week, PeopleForBikes was in Washington D.C. for an all-women’s Fly-in with sixteen of top bicycle industry executives to help make biking better in America. PeopleForBikes leaders and industry executives met with members of…
