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Press Release Archives

    All Posts by ORIGIN.

  • Origin to Lead Saddleback Mountain Branding Project

    MONTREAL (February 20, 2020) — Boston-based Arctaris Impact Fund, LP, announced Friday, January 31 the official purchase of Saddleback Mountain Ski Resort for $6.5 million. The firm plans to invest $38 million into Maine’s third-largest…

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  • “Uprising” Announces Photographer Teams, Welcomes Supporters

    WHISTLER, B.C. (February 12, 2020) – Local creative agency Origin, Fairmont Chateau Whistler and Tourism Whistler today announced pro-am photographer teams for the new outdoor cultural and creative event Uprising. Uprising will take place on…

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  • black crows Unveils New 2020/21 Collection

    Chamonix, France (January 29, 2020) – black crows, the iconic French ski brand focused on design-driven high performance ski products, released today brand new and updated skis and poles for winter season 2020/2021. The all-terrain…

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  • Mons Royale and Ghosts Team Up to Exclusively Outfit Freeride World Tour Riders Craig Murray and Jess Hotter

    Lake Wanaka, NEW ZEALAND (January 23, 2020)—Mons Royale, New Zealand-based merino apparel company, announced today the exclusive outfitting of top Freeride World Tour athletes Craig Murray and Jess Hotterand a partnership with Ghosts, a new outerwear…

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  • Whistler Community Rallies to Replace Deep Winter with New Event “Uprising”

    WHISTLER, B.C. (January 16, 2019) – Local creative agency, Origin, Fairmont Chateau Whistler and Tourism Whistler today announced the new event Uprising, a photo competition and fundraiser to fill the Deep Winter void in Whistler’s…

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  • black crows Revamps its Commitment to Premium Service and Welcomes New Partners

     Chamonix, France (January 14, 2020) – black crows, the iconic French ski brand focused on design-driven high performance ski products, will head into the new year with an energetic commitment to providing premium service to…

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  • Glamping Hub Partners with Marketing Agency Origin

    WHISTLER, B.C.  — Award-winning marketing agency Origin announced today its partnership with Glamping Hub, the world’s leading booking platform for unique outdoor accommodations. The partnership kicks off with a reimagined logo and the first phase…

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  • Origin-Produced “Call Me Crazy” Earns POWDER Award Best Documentary Nomination

    WHISTLER, B.C. (November 26, 2019) — Call Me Crazy: The Legend of Mike Wiegele, a short documentary chronicling the life of one of the most recognized names in heli-skiing, earned a POWDER Award nomination for…

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  • Origin to Release “Call Me Crazy” Mike Wiegele Documentary on December 9

    WHISTLER, B.C. (November 4, 2019) — Award-winning outdoor marketing and content agency Origin and Mike Wiegele Helicopter Skiing today released the trailer for Call Me Crazy. The short film—set for release on December 9 at …

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  • Tentsile Raises the Bar with New Generation 3 Tree Tents

    LONDON (October 17, 2019) – Tentsile, the leaders in elevated and portable Tree Tents and hammocks, is thrilled to announce the launch of its Generation 3 line of products to consumers and retailers in Spring…

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  • Second Annual Women-Led Wednesday Set for November 27, 2019

    October 8, 2019 (Sun Valley, ID) — The Women-Led Wednesday community is thrilled to announce the second annual Women-Led Wednesday on November 27, 2019 and its all-new Women-Led brand directory. Women-Led Wednesday is a collective brand…

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  • Gear.com Announces Inaugural Give-A-Buck Scholarship Winners, Welcomes Next Round of Applicants

    SALT LAKE CITY (October 1, 2019)– Gear.com, a mission-driven e-commerce platform specializing in curated collections of high-quality gear, announced today its three inaugural Give-A-Buck Scholarship winners: Kyle Banzon, Keagan Cross and Kaj Hansen. The winners, chosen…

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  • Tentsile Commits to Climate Neutral

    LONDON (September 23, 2019) – ​Tentsile, the award-winning brand known for its portable and elevated Tree Tents, is proud to announce it has joined Climate Neutral Certified, an independent and rigorous certification program that verifies…

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  • Origin and Arc’teryx to Release Spearhead Traverse Documentary October 18

    WHISTLER, B.C. (September 23, 2019) — Award-winning outdoor marketing agency Origin and outdoor design and manufacturing company Arc’teryx today released the teaser for Spearhead: Pushing the Boundaries of BC’s Backcountry. The Origin-produced film, set for…

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  • Gear.com Joins Climate Neutral

    Salt Lake City, (September 23, 2019) – Gear.com is proud to announce it is the first retailer to join Climate Neutral Certified, an independent and rigorous certification program that verifies a company has achieved net-zero…

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  • Origin Welcomes Senior Writer Ben Hewitt to US Team

    WHISTLER, B.C. (August 28, 2019)— Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, announced today the hire of Ben Hewitt as senior writer. Ben joins Account…

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  • gogglesoc Reports Record-Breaking Growth

    Whistler, BC (August 19, 2019) — gogglesoc, Whistler, BC-based goggle cover company, announced today record-breaking growth and sales numbers. The brand, which started as an idea among three friends to protect pricey lenses from the…

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  • Tamarack Ski Resort Partners with Award-Winning Marketing Agency Origin

    WHISTLER, B.C. (August 6,  2019) — Donnelly, Idaho four-season destination Tamarack Resort announced today its partnership with award-winning, Whistler, BC-based marketing agency Origin. The Origin team will develop a brand platform and marketing implementation plan…

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  • Mons Royale Selects White Cloud Communication to Lead North American PR

    Lake Wanaka, NEW ZEALAND — New Zealand-based merino apparel company Mons Royale announced today its partnership with boutique communications and marketing consulting firm White Cloud Communication. Effective immediately, White Cloud will provide public relations and communications…

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  • Origin and MEC-Produced Short Film Facing Sunrise Wins Prestigious Gold Marketing Award

    WHISTLER, B.C. (July 11, 2019) —Award-winning marketing agency Origin and leading Canadian outdoor sports retailer MEC received Gold: Multicultural Online Film from The Optimized Marketing Awards for its short film Facing Sunrise, announced in June.…

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  • Gear.com Announces Give-A-Buck Scholarship Program, Accepting Applications

    Salt Lake City, UT (June 26, 2019) — Gear.com, a mission-driven e-commerce platform specializing in curated collections of high-quality gear, announced today its Give-A-Buck Scholarship Program. Gear.com will begin accepting applications for its first round of…

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  • Origin Expands its North American Presence, Opens US Office

    WHISTLER, B.C. (June 17, 2019) – Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, has opened a United States presence as of April 2019. The subsidiary, located…

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  • Gear.com Partners with White Cloud Communication to Lead Public Relations

    Salt Lake City, UT (May 29, 2019) — Gear.com announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor, and adventure industries, to manage its…

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  • Origin Retains White Cloud Communication for Public Relations and Communications Strategy

    WHISTLER, B.C. (May 23, 2019) – Origin, an award-winning tourism and outdoor-focused creative, content and strategic marketing agency based in Canada, announced today its partnership with Idaho-based White Cloud Communication as its communications strategy, public…

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  • Chums Introduces Ambassador Team

    Salt Lake City, UT. (October 10, 2018) — Chums, eyewear retainer and outdoor accessory brand, announced today its sixteen-member ambassador team. The team includes anglers Blake Wilson, LeAndra Guerike, Tyler Woolcott and Noah Lynk; paddlers…

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  • gogglesoc Partners with White Cloud Communication to Lead Public Relations

    Whistler, BC (September 25, 2018) — gogglesoc, manufacturer of stylish and protective snow goggle covers, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor,…

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  • Beyond Coastal Expands its Athlete Team to 13 in 2018

    Sun Valley, ID. (Sept. 13, 2018) – Beyond Coastal, manufacturer of premium sun care products, recently welcomed three new athletes to its Athlete Team including skier Hadley Hammer, endurance runner Joseph Gray and Ultrarunner Ian…

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  • Skida and The Salmon Sisters Release Ocean-Inspired Collection

    Burlington, VT — Skida, a Vermont-based and ski-inspired headwear and accessories brand, announced the release of a collaborative collection with Salmon Sisters, an Alaska-based and ocean-inspired clothing brand. The nine-piece Red Fish, Blue Fish Collection honors…

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  • Chums Launches 35th Anniversary Apparel

    Salt Lake City, UT – Chums, outdoor and active lifestyle accessory brand, will release a limited-edition collection of 35th anniversary promo wear on July 25, 2018, with 30 percent of purchase price directly benefiting American…

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  • Chums and Beyond Coastal Promote Andrew Bergquist to West Coast Sales Manager

    Salt Lake City, UT. (June 12, 2018)- Chums, eyewear retainer and outdoor accessory brand, and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the promotion of Andrew Bergquist to West…

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  • Chums Celebrates 35 Years with American Rivers Partnership

    Salt Lake City, UT (June 7, 2018) – Chums, travel and active lifestyle accessory brand is pleased to announce a partnership with American Rivers, a nonprofit dedicated to protecting and restoring wild rivers and water…

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  • Chums Announces the Ultimate River Guide Competition

    Salt Lake City, UT. (May 31, 2018) – Chums, eyewear retainer and outdoor accessory brand, announced today the finalists of its Ultimate River Guide competition. After receiving nominations from guiding outfitters across the country, Chums…

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  • Beyond Coastal Suncare Recognized Again as One of the Safest Brands on the Market

    Sun Valley, ID. (May 24, 2018) – Beyond Coastal, manufacturer of premium suncare products, announced today that it has received top ratings for the seventh consecutive year in the recently published 2018 Environmental Working Group’s…

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  • Chums Releases Second Limited Edition Artist Series Collection

    Sun Valley, ID. (April 17, 2018) – Chums, travel and active lifestyle accessory producer, announced today the release of its second Artist Series collection designed by artist and outdoorsman, Andy Earl. Earl’s collection includes two…

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  • Beyond Coastal Introduces New Active 34 Formula

    Sun Valley, ID. (April 10, 2018) – Beyond Coastal, manufacturer of premium suncare products, introduces a new Active 34 formula. Dedicated to providing the healthiest and safest sunscreen products on the market, the company reformulated…

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  • Chums Releases Limited Edition Artist Series

    Sun Valley, ID. – Chums, travel and active lifestyle accessory producer, announced today the release of their limited edition Artist Series with a collection designed by Kelly Halpin. The first of the series, Halpin’s collection includes…

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  • Beyond Coastal Announces New Athlete Team

    Sun Valley, ID. (March 15, 2018) – Beyond Coastal, manufacturer of premium suncare products, announced today its new athlete roster. The team includes ten new athletes, including big mountain skiers, snowboarders, endurance athlete, climbers and…

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  • Chums & Beyond Coastal Hire New E-Commerce Director, Susie Tew

    Sun Valley, ID. (Feb. 26, 2018) – Chums, travel and active lifestyle accessory producer, and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the hire of Susie Tew as E-Commerce…

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  • Skida Headwear and Accessories Releases 18/19 Vermont Collection

    Burlington, VT. (Jan. 22, 2018) – Skida, a Burlington, Vermont-based and ski-inspired headwear and accessories brand specializing in locally-made, colorful, limited edition prints for men, women and kids, introduces the 2018-19 Vermont Collection, drawing inspiration…

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  • Chums Introduces A New Line of Hip Packs for Active, Modern Lifestyles

    Salt Lake City, UT (January 18, 2018) – Chums, producer of adventure travel accessories to protect and organize your gear, introduces a new line of solution-based hip bags, the Transit Series, for active, modern lifestyles…

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  • Black Crows Introduces Comprehensive Apparel Program

    Chamonix, France – Black Crows, the French ski brand making waves in North America with design-driven, performance ski products, announced today the launch of its comprehensive apparel line. Designed for skiers seeking performance and elegant styling,…

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  • Chums and Beyond Coastal Bolster Marketing Department With Two New Hires

    Sun Valley, ID. (Dec. 8, 2017)- Chums, travel and active lifestyle accessory producer,  and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the hire of James Denhalter and Aimee Evans…

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  • Black Crows Teams Up with White Cloud Communication for Public Relations

    Chamonix, France (December 6, 2017) – Black Crows, the French ski brand making waves in North America with design-driven, performance ski products, announced today its partnership with White Cloud Communication, a boutique communication and marketing…

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