Durham, N.C. (October 1, 2019) – Balega International, a leading sock brand in the run specialty market, proudly announces its support of the Breast Cancer Prevention Partners (BCPP) with the release of the sixth annual, limited edition Grit and Grace collection. For every pair of Grit and Grace socks sold, Balega will donate one dollar to benefit the BCPP, an advocacy organization that works to prevent breast cancer by eliminating exposure to toxic chemicals and radiation.
This year’s Grit and Grace socks feature three inspirational phrases that embody the Balega spirit. Graceful Warrior, Kindness Wins and You Are Enough will be embroidered on each of the six unique Enduro No Show socks in a range of bright colors.
This year, Balega dedicates the Grit and Grace collection to Kim Stemple, a hero and Balega Impi ambassador who embodied the Balega spirit of shared humanity. While training for the Las Vegas Rock ‘n’ Roll Half-Marathon in 2012, Stemple was diagnosed with a neurodegenerative disease, a terminal illness. The diagnosis didn’t seem to slow down Kim’s incredibly generous spirit, and inspired Kim to create the We Finish Together organization, to donate and decorate medals and inspire others who aren’t able to cross the finish line. Kim transformed her circumstance into an opportunity to spread light and she was an inspiration to so many. We were heartbroken when Kim passed away in June of this year.
Balega remains humbled by Kim, a living example of Grit and Grace. She is a true hero who lived her life fully, and her legacy continues to be a pure symbol of Ubuntu – sharing love, kindness and goodwill. Balega is proud to dedicate this year’s Limited Edition Balega Grit and Grace socks to Kim and her relentless efforts to make our world a better place.
In a world where socks can make a difference, Balega invites you to support our Grit and Grace initiative, and in turn support BCPP’s mission at the intersection of breast cancer prevention and environmental health. For over 25 years, BCPP has been the leading science-based policy and advocacy organization working to prevent breast cancer by eliminating exposure to toxic chemicals and radiation.
The Limited Edition Grit and Grace collection will be available at your local run specialty store for a limited time, beginning October 1 and will retail for $14 per pair. For additional information about the collection, visit www.balegagritandgrace.com. To learn more about the Breast Cancer Prevention Partners, visit www.bcpp.org. To find a Balega retailer near you, please visit www.balega-socks.implus.com/locations.
About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.
About Implus International
Implus is home to more than 20 brands in the footwear accessories, hosiery, specialty running, outdoor, fitness and medical categories. As an industry leader in consumer packaged goods, Implus provides innovative products to more than 80,000 retail outlets worldwide. Distributing across more than 70 countries, Implus is headquartered in Durham, North Carolina, with five international offices and four domestic satellite offices. Key brands within Implus’ portfolio include Sof Sole®, Balega®, Yaktrax®, SKLZ®, TriggerPoint™, RockTape® and Spenco®. To learn more, please visit Implus.com.