Cascade Designs, Inc. welcomes new VP of Sales

February 20, 2026

Sales leader Jason McGibbon brings more than two decades of industry expertise to his new role.

RENO, Nev. (Febuary 20, 2026) /OUTDOOR SPORTSWIRE/ — Cascade Designs, the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, and Varilite, announced today the hire of Jason McGibbon as Vice President of Sales. In this role, McGibbon will oversee sales strategy and execution, helping advance Cascade Designs’ commercial growth across The Americas and APAC.

“We are thrilled to welcome Jason as our new VP of Sales,” said Paul Connolly, President at Cascade Designs. “As a proven leader during complex periods of change, Jason has consistently demonstrated meaningful outcomes. Jason’s decades of experience and connection across the outdoor industry, paired with his international distribution channel expertise, make him the perfect fit to help deliver significant and intentional distribution expansion for our Cascade Designs brands.”

Most recently, McGibbon came from GoPro as the Director of North America Specialty Sales. As a senior-level Sales Leader, McGibbon brought his extensive outdoor experience to the consumer electronics channel, helping GoPro drive relevancy, revenue growth and distribution expansion across specialty channels. Before GoPro, McGibbon worked as the Chief Revenue Officer and as a member of the Board of Directors at Snow Peak USA, helping lead the evolution of GTM strategies, retail footprints and the execution of unique and distinct brand experiences. Before that, as Vice President of Sales at Yakima Products, Inc., he led more than 100 team members across International Sales, Service, Warranty, Business Development, and the Independent Sales Rep Organization. McGibbon’s connection in the outdoor industry runs deep, having also worked with renowned brands such as The North Face, New Balance, Sierra Designs/Kelty/Slumberjack/Ultimate Direction, and Mountain Hardwear throughout his career.

“Over the past quarter century, I’ve had the privilege of leading sales and international distribution strategy in the outdoor, lifestyle, sporting goods, action sports, cycling, and automotive industries,” said McGibbon. “Having the opportunity to leverage my experiences to steward such iconic brands within the Cascade Designs portfolio is entirely motivating. I believe in building inspired, collaborative teams that work cross-functionally to fuel relevancy, growth, and responsible expansion. I look forward to celebrating our collective successes across the organization, and together with our strategic partners, distributors, retailers, and reps.”

For more information about Cascade Designs, please visit: https://www.cascadedesigns.com.

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About Cascade Designs, Inc.
For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in market at its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest camping mattress to the first multi-fuel stove from MSR, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com.

Media Contact:

Verde Brand Communications
cdi@verdepr.com