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Cascade Designs Welcomes New Sales Team to Serve Canadian Territories

August 14, 2020

Cascade Designs hires Sasso Vertical Sales to represent the company and its brands in British Columbia, Yukon and Northwest Territories.

SEATTLE, Wash. (Aug. 14, 2020) – Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl has retained Sasso Vertical Sales to represent its brands in British Columbia, Yukon Territory and Northwest Territories.

Sasso Vertical Sales is an established sales agency with three passionate outdoor industry sales professionals including Dale Robotham, Principal Sales Representative for the Northwest territories, Scott Milton, Sales Representative in B.C. Yukon and Jeff Perron, Sales Representative in B.C. West Kootenays and the territories up to Revelstoke. The agency also represents Gregory, Edelrid, Ortovox, and DPS Skis and has showrooms in Squamish and Canmore.

“We’re excited to welcome Sasso Vertical Sales to Cascade Designs,” said Jason DeJong, Cascade Designs International Sales Manager. “They represented MSR 18 years ago, and we are thrilled to work with them again as their talented team provides 30 years of high-level service, on-point regional market insight, and a superior level of technical knowledge of the retailers and outdoor products.”

Principal Sales Representative, Robotham, has a BA in Economics from the University of Alberta and has a proven history of procuring exceptional sales growth, with a strong skill set in retail, sales, sales management, event management and marketing. For Perron, the outdoors has always been of strong interest, even from a young age. Perron joined Sasso Vertical in 2000, and, over the past two decades, has brought dedication to the sales process, while developing a unique skill set supporting the many facets of the outdoor industry. Milton, who has been a fixture in North American climbing and the outdoor industry for more than two decades, was a highly visible professional rock climber for 14 years. He traveled the world and performed at the highest level in his sport, while consistently generating brand exposure and providing product design input for his chosen sponsors. Transitioning out of professional climbing, Milton joined the Sasso Vertical Sales team in 2012 and is able to leverage his personal experiences and deep technical product knowledge in his Sales Representative role.

“Our team passionately embraces the outdoor activities and communities that we serve, and we are very excited about the opportunity to help serve and support the Cascade Designs family of brands,” Robotham said.

For more information about Cascade Designs, please visit: https://www.cascadedesigns.com/

About Cascade Designs®

For more than 45 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.