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Business
January 15, 2021
ShowcasedDownlite Outdoor Names What’s UP PR Agency of Record
Mason, OH, January 15, 2021 — Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and supplier of responsibly sourced performance fills to the outdoor, home furnishings and hospitality markets, has named What's UP Public Relations as its agency of record. With more than a...
January 19, 2021
Benchmade Ends 2020 with String of Industry and Consumer Awards
January 19, 2021 (Oregon City, OR) – Benchmade Knife Company, a premium knife manufacturer based in Oregon City, OR, has been recognized for the fourth year in a row by the Portland Business Journal as one of Oregon’s Most Admired Companies within the 'Product Makers and Designers' category. Other companies in the esteemed top ten alongside...
January 18, 2021
PGA Golf Exhibitions Announces B2B E-Commerce Agreement with RepSpark for the 2021 PGA Show Virtual Experience and Marketplace
NORWALK, Conn. – PGA Golf Exhibitions announces an agreement with RepSpark to provide B2B e-commerce solutions to participating companies through the PGA Merchandise Show virtual platform. “We are excited to work with PGA Golf Exhibitions to provide exhibitors with an enhanced way to connect with buyers during the 2021 virtual...
January 15, 2021
Vail Resorts Sees 17 Percent Drop In Season-To-Date Skier Visits
Vail Resorts reported season-to-date total skier visits were down 16.6%, season-to-date total lift ticket revenue was down 20.9%, ski school revenue was down 52.6%, dining revenue was down 66.2%, retail/rental revenue for North American resort, and ski area store locations was down 39.2% - all compared to the prior year...
January 15, 2021
Independent Manufacturer, Bajio, Challenges Sunglass Industry with Sustainable Performance Sunglasses
New Smyrna Beach, FL (Jan 15, 2020) - Bajio Sunglasses is bringing fresh eyes to the sunglass market through the introduction of their first-ever collection launching March 1, 2021. Bajio, Spanish for “the shallows”, draws inspiration from flats around the world, and seeks to bring sustainably built sunglasses featuring blue...
January 15, 2021
Origin Wins Vimeo’s Best Actions Sports Film of the Year Award
Origin Outside is thrilled to announce that our documentary film Call Me Crazy: The Legend of Mike Wiegele, has been honoured with Vimeo's Best Actions Sports Film of the Year Award. Call Me Crazy tells the story of helicopter skiing visionary Mike Wiegele, whose boundary-breaking approach ushered in a whole...
January 14, 2021
OutsidePR Adds Emily Banks to Strengthen Account Teams
SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will contribute leadership to the account teams working with HOKA ONE ONE, Tracksmith, CamelBak and Injinji....
January 14, 2021
Merrell and Big Brothers Big Sisters Partner to Bring the Power of the Outside to More Youth
TAMPA, FL and ROCKFORD, MI (January 14, 2021)– Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership that will harness the power of being outside and make it more accessible to more youth. Merrell, known for its outdoor and lifestyle footwear and apparel, will be...
January 13, 2021
Surfline Hires Marketing Executive from Apple
Surfline\Wavetrak Inc., the company behind ocean forecasting powerhouse Surfline, announced the appointment of Kim Centeno head of marketing. Centeno joins Surfline from Apple, where she most recently led marketing for high profile subscription services, including Apple Arcade. Shop Eat Surf
January 13, 2021
Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...
January 13, 2021
SylvanSport Kicks Off New Year With New Hires
Brevard, NC – January 13, 2021 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is poised for growth in 2021 and is expanding its team, most recently with the hire of Finance Director Lisa Drake. Before being hired by SylvanSport, Drake worked as Finance Director for a...
January 13, 2021
Dometic Protects Wild Habitats by Joining the Conservation Alliance
Elkhart IN – January 13, 2021 Dometic envisions a future with their customers happily enjoying their natural playground. To further the realization of this goal, Dometic joins the Conservation Alliance, a group of companies that support grassroots environmental organizations for the protection of North America’s wild places. Wildlife has halved...
January 12, 2021
Brand Machine Group acquires American Heritage Outdoor brand Penfield
Penfield will globally launch wholesale AW21 menswear and womenswear collections in January 2021, featuring functional outdoor styles. Brand Machine Group has brought in Tom Duncan from Lyle and Scott as Brand Director.
January 12, 2021
Grundéns Hires Ashley Williams as Vice President of Marketing
January 12, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global marketing for Keen and vice president of marketing for Amer Sports Americas. Williams will lead...
January 12, 2021
New Outdoor Brand ARTILECT Hires Sonia Lunardon as Director of Technical Design and Development
BOULDER, Colo. - January 12, 2021 - ARTILECT®, a new action/outdoor brand, today announces that Sonia Lunardon has joined its team in the role of Director of Technical Design and Development. Lunardon joins Design Director Erica Cahn and co-founder and co-CEO Trent Bush on the growing ARTILECT design team. Lunardon,...
January 11, 2021
Vermont Ski Patrollers to Receive First Wave of COVID Vaccine
Each state in the U.S. has its own plan for doling out the COVID-19 vaccine, those at the top of the list include obvious professionals like healthcare workers and emergency responders. But in Vermont, that first wave of vaccines will also go to ski patrollers. GearJunkie
January 11, 2021
How to Land your Dream Outdoor Job
Ever dreamed of working as a photographer, wildland firefighter, or gear designer? Six pros tell you what it takes to get their careers. Backpacker
January 11, 2021
GCI Outdoor Announces “The Mad Fisherman” Charlie Moore as Newest Brand Ambassador
HIGGANUM, Conn. (January 11, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as a new brand ambassador. Moore is the host and Executive Producer of “Charlie Moore Outdoors”, as well as,...
January 11, 2021
Capranea secures strategic investment to drive global expansion
Baar, Switzerland., Eagle, Colorado — Capranea, Switzerland’s leading alpine inspired luxury brand, announced today that it has secured a strategic private investment to drive global expansion. As part of the agreement, Progression Brands Group (PBG) has been named the global operating partner. Capranea has established itself as the definitive Swiss...
January 11, 2021
Progression Brands Group (PBG) launches Strategic Advisory vertical Appoints fashion industry disruptor Liz Fodera to drive growth
Minneapolis — Progression Brands Group (PBG), an operating company committed to partnering with emerging brands, today announced the expansion of their business to include Strategic Advisory services. Having built a reputation as the go-to operating group for emerging brands, the current market conditions highlighted the opportunity for PBG to offer brands...
January 11, 2021
Giro Hires Josh Reid as Giro Snow Brand Manager
(January 11, 2021 - Park City, UT) - Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting...
January 8, 2021
Verde Brand Communications Names Rachel Gardner as Chief Innovation Officer
Durango, Colo. (January 8, 2021) - Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO). Gardner is a digital-marketing executive with lengthy experience pioneering ecommerce and multi-channel marketing campaigns for retailers and brands including evo,...
January 7, 2021
Inside The Call: Hydro Flask Growth Impacted By Soft Back-To-School Season
Sales of Hydro Flask were “challenged” by a soft back-to-school selling season in the third quarter ended Nov. 30, as most U.S. students were learning remotely outside the classroom. Hydro Flask in the quarter also faced “strong comparisons” against significant domestic distribution gains in the prior-year period, especially in the...
January 7, 2021
Buddy Adventure Insurance Available in Utah for First Time Ever!
RICHMOND, Va. Jan. 7, 2021 — Buddy (https://buddyinsurance.com/) — an e-commerce startup offering instant accident insurance for anyone who is active outdoors, from neighborhood cyclists to international adventurers — today announced that it has been approved by state insurance regulators for sale in Utah. This makes for the 38th state...
January 6, 2021
Emerald Acquires Company Behind Elastic Suite
Emerald, the parent company of Surf Expo and Outdoor Retailer announced that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform for a total purchase price at closing $34 million, including $30 million in cash and the rest in stock. Shop Eat Surf
