Business

September 23, 2021

Showcased

Kitsbow Releases Fourth Film in 36 Hours Series

OLD FORT, North Carolina (Sept. 23, 2021) /OUTDOOR SPORTSWIRE/ Kitsbow releases “Masters of None” — the fourth film in the 2021 36 Hours in Kitsbow series. Directed and edited by Will Fryar and produced by Michael Lowther of Overmountain Cycles, this short film shares the everyday adventures of friends in...

September 22, 2021

Showcased

Luno Celebrates a Year of Exponential Growth Bringing Comfort and Convenience to Car Camping

Santa Barbara, Calif., – Sept 22, 2021 /OUTDOOR SPORTSWIRE/ Luno is pleased to celebrate a year of massive growth for the brand whose mission is to create gear for a comfortable and convenient life on the road. What started in 2018 with a single air mattress designed to efficiently provide...

September 22, 2021

Showcased

PeopleForBikes Announces Campaign to Encourage Biking for Transportation and Climate Action

BOULDER, COLO (Sept. 22, 2021) /OUTDOOR SPORTSWIRE/ PeopleForBikes, a national bicycling advocacy nonprofit, is proud to announce an ambitious, industrywide campaign highlighting the important role of bicycling in combating climate change. The One Ride at a Time Campaign and the accompanying Great Climate Bike Challenge empower individual riders, businesses and...

September 22, 2021

Showcased

Rossignol Group appoints Sr. Vice President of sales for North America

Park City, UT – Sept 22nd, 2021 /OUTDOOR SPORTSWIRE/ Rossignol Group North America is pleased to announce the immediate appointment of Chris Horan as Sr. Vice President of Sales, Winter Sports Equipment. Horan will be responsible for overseeing the Group’s Winter Sports Equipment (WSE) business in both the U.S. and...

September 21, 2021

Showcased

Royal Robbins Introduces New Eco-Conscious ReadyDry™ Essentials Underwear Collection

SAN FRANCISCO, Calif. (September 21, 2021) /OUTDOOR SPORTSWIRE/ Brand new for Fall 2021 and launching this month, Royal Robbins unveils its new ReadyDry™ Essentials underwear collection for men and women, made of 91% recycled content. Sustainability, innovative fabric technology, and supreme comfort come together in this essentials collection to meet...

September 21, 2021

Showcased

Backcountry, Competitive Cyclist Launch Expedition Perks Loyalty Program

PARK CITY, Utah (Sept. 21, 2021) /OUTDOOR SPORTSWIRE/ Backcountry and Competitive Cyclist, the leading specialty retailers of gear, apparel, and cycling products, launch a new loyalty program called Expedition Perks. Expedition Perks is free to join and allows members to earn access to concierge-like customer service via the Gearhead program,...

September 21, 2021

Showcased

prAna’s Responsible Packaging Movement Receives Honorable Mention in Fast Company’s 2021 Innovation by Design Awards

Carlsbad, CA – September 21, 2021 /OUTDOOR SPORTSWIRE/ prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce its Responsible Packaging Movement (RPM) was honored in Fast Company’s Innovation by Design Awards for 2021 in the Packaging category. The 10th anniversary of...

September 23, 2021

Vail Resorts Sees 29 Percent Gain In Earnings In Fiscal Year

Vail Resorts Inc. reported results for the fourth quarter and fiscal year ended July 31, 2021, which were negatively impacted by COVID-19 and related limitations and restrictions, and reported results of season-to-date season pass sales. Net income attributable to Vail Resorts, Inc. was $127.9 million for fiscal 2021, an increase...

September 23, 2021

Pop Star Taps PR: Devil’s Foot Beverage Co. Partners with Darby Communications

Asheville, NC – September 23, 2021 /OUTDOOR SPORTSWIRE/ Devil's Foot Beverage Company, the Asheville-based craft soda maker specializing in farm-to-can beverages, proudly announces its partnership with fellow Asheville-based PR and digital marketing agency, Darby Communications. Effective immediately, Darby Communications will be the PR agency of record for Devil’s Foot, spreading...

September 22, 2021

Chrome Industries Builds For the Future of Mobility, Announces New President

PORTLAND, Ore.  – September 22, 2021 /OUTDOOR SPORTSWIRE/ Chrome Industries, the leader in footwear, bags and apparel for urban mobility for nearly three decades, today announces that Timothy Leedom has been named as the brand’s new President. Leedom brings deep experience from executive roles at Bern Helmets, Nike, Sports Illustrated,...

September 22, 2021

Patagonia signs statement denouncing Texas abortion ban

Patagonia is once again in the news for making its social and political values known—this time, in the form of opposition to the new Texas state law that bans abortions after six weeks of pregnancy. The company co-signed a statement with more than 50 other U.S. businesses denouncing the law...

September 22, 2021

Primus, Brunton Retain Awesome Outdoors Sales Group

LOUISVILLE, Colo. (Sept. 22, 2021) /OUTDOOR SPORTSWIRE/ The Brunton Group has retained Awesome Outdoors Group as its Southeast U.S. sales agency representing the Primus and Brunton brands in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and West Virginia. Led by Founder David Link, Awesome Outdoors Group brings...

September 21, 2021

Vail Resorts eliminates reservation requirement for 2021/22 season

The global ski resort operator has outlined its safety protocols for the upcoming season. The big changes: Reservations are no longer required, but guests in some restaurants—and all employees—must be vaccinated. Outside

September 21, 2021

Kathmandu’s Sales Expand 15 Percent In Fiscal Year

Strong performances were seen from Rip Curl and Oboz, driven by participation growth in surfing and hiking. Sales reached NZ$922.8 million against NZ$801.5 million a year ago. Gross margin was up 40 basis points to 58.7%. SGB Media

September 21, 2021

Black Diamond Announces Key Promotions to its Senior Leadership Team

SALT LAKE CITY, September 21, 2021 /OUTDOOR SPORTSWIRE/ Black Diamond Equipment®, a global innovator in climb, ski, and mountain sports equipment, is pleased to announce key promotions to its senior leadership team in Black Diamond’s sales and operations divisions. Industry veteran Brian Block was appointed to vice-president of sales for...

September 20, 2021

Backpacker brings aboard new gear editor

Benjamin Tepler—a Vermont-based journalist whose work has appeared in various national publications, including Outside, Food & Wine, and Sunset—has joined the staff of Backpacker (owned by OBJ’s parent company) as assistant gear editor. OBJ  

September 20, 2021

Outdoor Research Launches Insulated RadiantX Gloves Powered by HeiQ XReflex Technology

Seattle, Wash., and Zürich, Switzerland, Sept. 20, 2021 – Outdoor Research, the Seattle-based leader in performance apparel and outdoor gear, this fall launches its RadiantX Gloves and Mitts, a new line of insulated handwear, making it the first brand to use revolutionary HeiQ XReflex Radiant Barrier Technology. HeiQ XReflex Radiant...

September 20, 2021

mountainFLOW Becomes First Outdoor Company to Mandate Time Away From Work

(BOULDER, CO - September 2021) - mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax and bike lube industries with its line of groundbreaking eco-friendly products, today became the first company in the outdoor industry to mandate extended time away from work, dubbed “Adventure Time.” Launched in...

September 17, 2021

Rerouted Officially Releases Mobile App to Public

Earth, Sept, 17 — As of Monday the 13th, the Rerouted Mobile App has been released to the public. The Rerouted Mobile App helps people buy, sell & donate outdoor gear online. Users are provided customized suggestions of the best second-hand gear with Rerouted App’s ‘Curated Gear Closet’ feature. The...

September 17, 2021

Dometic Acquires Igloo in $667 Million Deal

In a $677 million deal announced today, Dometic — an RV appliance and electric cooler-maker — will acquire U.S.-based Igloo, the iconic manufacturer of coolers and drinkware. This marks Dometic’s eighth acquisition in 2021, including Cadac, maker of vehicle-based barbecue products; German mobile power brand Buttner Elektronik; Zamp Solar; and, perhaps most...

September 17, 2021

Leadership Change at Mammut Sports Group AG

Seon, September 17, 2021 – Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the Board of Directors of Mammut Sports Group AG ("Mammut") and CEO Oliver Pabst have jointly agreed to enter the next phase of the company with new leadership. Oliver Pabst will...

September 17, 2021

Amer Sports Brands Salomon, Atomic Announce Changes to Winter Sports Leadership in North America

OGDEN, Utah (September 17, 2021) — Amer Sports announces that after 45 years in the snowsports industry and an exceptional and distinguished term of more than 25 years with Amer Sports, Mike Adams will leave his position as Salomon VP winter sports equipment and Atomic general manager on December 31,...

September 16, 2021

Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”

PLYMOUTH, Mass. (September 16, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser known brand devotees the chance to represent the brand through social platforms, promotions and to...

September 16, 2021

Outdoor Prolink Expands Pro Purchase Program Into Canada

BOULDER, Colo. (September 16, 2021) – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their expansion into Canada as of September 1, 2021. The first brands on the Outdoor Prolink Canada website include Thule and Mountain Hardwear. Outdoor Prolink’s network of...

September 16, 2021

Big City Mountaineers Partners with Startup Apparel Company Rugged Range to Produce Limited Apparel Run

GOLDEN, Colo. (September 16, 2021) – Big City Mountaineers (BCM), a leading provider of outdoor and backcountry experiences for youth for more than 30 years, is pleased to announce that the organization has partnered with Rugged Range to release a limited run of apparel and accessories that will feature and...