Business

October 16, 2020

Merrell To Be Represented by Mountain Source

ROCKFORD, Mich. and DENVER, Colo. (October 16, 2020) — Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Mountain Source as the premiere sales agency to represent the brand in The Rockies. “We are thrilled to be joining forces with Mountain Source,” said Alex Brown, Vice President...

October 16, 2020

GSI Outdoors Joins Prana’s Responsible Packaging Movement

SPOKANE, WA —GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, has joined Prana’s Responsible Packaging Movement. GSI Outdoors was early to adopt sustainability measures, and continues to investigate ways to make the business’s environmental footprint as light as possible. “Here at GSI we are committed to...

October 15, 2020

Application Process Opens for Waypoint Accelerator, An Opportunity for Early-Stage, Outdoor-Focused Companies

ASHEVILLE, NC—October 15, 2020 — Mountain BizWorks, a U.S. Treasury certified non-profit community development financial institution (CDFI), announced today that applications are now open for its Waypoint Accelerator program for early-stage outdoor-focused companies. The outdoor entrepreneurship and innovation accelerator, open to eight ventures per year, is set to take place...

October 15, 2020

Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative

Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...

October 15, 2020

ORTOVOX’s Beacon Retirement Program Removes Over 700 Outdated Beacons From the Backcountry

LONGMONT, Colo. (Oct. 15, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces the final season of its Beacon Retirement Program. This program is designed to remove dated beacons from the backcountry and to provide the means and education to replace them with safer equipment via...

October 14, 2020

New Boardriders Financing Sparks Lawsuit

To help it navigate the pandemic, Boardriders received fresh capital that now has priority over all other debt. However, previous lenders that were not included in the new round are upset that the new debt has top-ranking collateral rights upon the old debt, totalling $450 million. The original lenders have...

October 14, 2020

Hillsound’s BTR Stool Finds Niche with Hunt Retailers

Vancouver, BC (October 14 , 2020) - Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts has once again changed the game with the BTR (Better Than a Rock) stool. Launched in early 2020 as a backpacking stool, the BTR has found a...

October 14, 2020

Outdoor Research adds Midwest Outdoor Sales as sales agency in Midwest territory

SEATTLE, Wash. (Oct. 14, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Midwest Outdoor Sales, a sales agency representing the brand in the Midwest territory. Emily Rach, Jeff Reimann and their sales team will represent Outdoor Research in Missouri, Illinois, Wisconsin,...

October 14, 2020

Kuju Coffee Joins the JAM Collective Client Roster

San Francisco, CA – October 14, 2020–Kuju Coffee, the leading single-serve, pour-over brand in the US, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships. Founded by Eagle Scout brothers, Jeff...

October 14, 2020

The Outbound Collective Launches Initiatives to Support Underrepresented Communities and Get Everyone Outside

San Francisco, CA - October 14, 2020- Today, the Outbound Collective announced its comprehensive plan to build a better, more inclusive online home for the modern outdoor industry. They have created and launched a number of initiatives designed to promote representative storytelling, spotlight diverse artists, highlight underrepresented leaders in film,...

October 14, 2020

Backcountry and Utah Avalanche Center Launch Snow Safety Education Initiative

PARK CITY, Utah (Oct. 14, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources. The goal of the initiative is to make...

October 14, 2020

Norrøna Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales

BOULDER, Colo. (Oct. 14, 2020) —Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience...

October 13, 2020

MEC will lay off 15 percent of its workforce and close 1 store

Despite a large effort to save the struggling Canadian co-op MEC from being sold to an American investment firm, it appears the acquisition will proceed as the sale was green-lighted by the court. Read more on SNEWS.

October 13, 2020

VSSL Celebrates Tremendous Growth in Fifth Year of Operation

ABBOTSFORD, British Columbia – Oct. 13, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, recently celebrated the five-year anniversary since the brand’s founder, Todd Weimer, brought the first product to market in August 2015. The anniversary comes at a time when the brand continues to experience significant...

October 12, 2020

Outdoor editors and publishers form Outdoor Media 4 Inclusion

A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities. Read more on SNEWS.

October 9, 2020

Pocket Outdoor Media Acquires Big Stone Publishing

Pocket Outdoor Media (POM), creators of active lifestyle content, announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The acquisition significantly strengthens POM’s ability to engage with outdoor enthusiasts. Read more on SNEWS.

October 9, 2020

Pocket Outdoor Media Acquires Big Stone Publishing

Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The BSP brands join POM’s existing...

October 8, 2020

Sales of camping, hiking guides rise as Americans take to the outdoors

American travelers aren’t taking the pandemic sitting down - they are showing an increased interest in hiking, bicycling and other outdoor getaways. But outdoor escapes need another basic: the travel guidebook and camping guide -thus causing sales to spike. Read more on The Washington Post.

October 8, 2020

What’s Driving Skyrocketing Demand for Boat, RV Loans?

Sales of recreational vehicles have accelerated so much since the economic shutdown, which has put many antsy travelers on the road instead of in the sky, making dealers like Niel’s RV in Los Angeles unable to keep up. Read more on RV Business.

October 8, 2020

Dick’s Sporting Goods Is Hiring 9,000 Workers to Meet Online Demand During the Holidays

Dick’s Sporting Goods will employ the seasonal associates as part of its third annual “National Signing Day” on Oct. 14. They will provide extra staffing to their stores and distribution centers across the country, as well as its contactless services, like curbside pickup and ship-from-store orders. Read more on Footwear...

October 8, 2020

Teton Gravity Research (TGR) Announces a Ton of New Benefits For Teton Gravity Research Premium Members

Jackson, Wyo. (October 8, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled additional benefits for all Teton Gravity Research TV Premium Members, including the opportunity to save hundreds of dollars on premium brands Mammut and J Skis, as well as a...

October 8, 2020

Hydro Flask Regains Momentum In Q2

Hydro Flask returned to growth in the second quarter ended August 31 as more people return to the outdoors. Overall, sales in Helen of Troy’s Housewares segment, which includes Hydro Flask and OXO, increased 20.3% in the quarter to $167.9 million. Operating income in the Housewares segment increased 27.2% to...

October 8, 2020

Benchmade Knife Company names Jon deAsis as CEO and President

Oregon City, OR (Oct 8, 2020) Benchmade is proud to announce that current President, Jon deAsis, will be ascending to the role of President & CEO effective immediately, replacing Roberta deAsis, who filled the role after the sudden passing of her husband and founder, Les deAsis. Jon deAsis takes on...

October 8, 2020

Port Side Productions Introduces the Backcountry Marketing Podcast

Bellingham, WA – Oct. 8, 2020 –Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, and latest adventures. In each episode, host and producer...

October 6, 2020

Emerald Holding Launches Stock Buyback Plan

Emerald Holding Inc., the parent of Outdoor Retailer, Surf Expo and other trade shows, announced that its Board of Directors has approved the repurchase of up to an aggregate of $20 million of its common stock. The repurchases will be on the open market at prevailing market prices, and will continue...