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Business
February 9, 2021
ShowcasedYniq: Lindsey Vonn’s Limited Edition Goggle Available in the US
Stockholm, Sweden (February 9th, 2021) — Today, Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle. This new release of Yniq goggles is limited to only 82 pieces, symbolizing each one of Vonn’s record-breaking wins. Available online, the Lindsey Vonn limited edition within the Model...
February 26, 2021
Western Carolina University to offer online outdoor industry certificate
CULLOWHEE, NC –Western Carolina University’s Office of Professional Growth and Enrichment will be offering a new online professional outdoor industry certificate beginning this spring. “This new, one-of-a-kind professional online certificate program taps into a key strength and economic growth area in Western North Carolina and nationwide: human desire to be...
February 25, 2021
Camping World: 4Q Earnings Snapshot
Camping World Holdings Inc. (CWH) on Thursday reported fourth-quarter net income of $14.4 million, after reporting a loss in the same period a year earlier. AP
February 25, 2021
Lippert Promotes Eileen Pruitt to Deputy CHRO and Senior Legal Counsel
Lippert Components, Inc., supplier of a broad array of highly engineered components for the leading OEMs in the recreation and transportation product markets announced the promotion of Eileen Pruitt to Deputy Chief Human Resources Officer and Senior Legal Counsel. In her expanded role, Pruitt will work closely with Nick Fletcher,...
February 25, 2021
Wolverine World Wide Predicts Robust Return To Double-Digit Growth In 2021
In the fourth quarter ended January 2, sales reached $509.6 million, down 16.1 percent year-over-year. Wolverine said sales were significantly better than the company expected. Wall Street’s consensus estimate had been $479 million. SGB Media
February 25, 2021
Ignik Bolsters Sales Team with Powerhouse New Rep Groups
Seattle, WA – February 25, 2021 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, is thrilled to announce the addition of sales rep groups in two key territories, securing nationwide coverage in their second year of business. Adventure Marketing Group in the Southeast and...
February 25, 2021
Rossignol opens the doors to its all-new Aspen retail store location
Park City, UT – Feb. 25, 2021 – Building upon the success of their Aspen retail “pop-up” boutique, Rossignol is excited to open the doors to its larger, permanent retail location in downtown Aspen. Located at 534 E Cooper Avenue, the new 2,500 square-foot location offers a broader selection of...
February 25, 2021
Primus ‘Service For a Reason’ Initiative Offers Free Replacement Parts to Reduce Environmental Footprint of Backpacking and Multi-fuel Stoves
LOUISVILLE, Colo. (Feb. 25, 2021) — In an effort to combat overconsumption in the outdoor industry and its associated environmental impacts, Primus announces the Service For a Reason initiative to provide free repair parts for select Primus stoves this spring. The campaign centers around a design philosophy that Primus has...
February 24, 2021
Mammut Announces New Athletes As Additions To Safety Collective
(Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand for snowsports professionals....
February 24, 2021
Nisa Meineke Joins The Big Gear Show as Marketing and Project Director
PARK CITY, UT (February 24, 2021) – The Big Gear Show is proud to announce the hire of Nisa Meineke, who will serve as the show’s Marketing and Project Director. Nisa brings a decade of digital marketing, brand strategy and project management experience in the cycling and outdoor markets to...
February 24, 2021
Stio Appoints Evan Torrance as Vice President of Marketing
JACKSON, Wyo. (February 24, 2021)– Stio, the Jackson Hole mountain lifestyle brand, has named Evan Torrance as vice president of marketing. Torrance joins the executive leadership team and reports to president Noah Waterhouse. In his new role, Torrance is responsible for Stio’s e-commerce platform, brand activation efforts, performance marketing and...
February 23, 2021
Goliath’s reckoning: Has REI grown too large?
REI’s ever-expanding ambitions have earned it plenty of fans—and critics—as it’s grown to dominate the outdoor industry. But many feel the retail giant has been made vulnerable by its own hubris SNEWS
February 23, 2021
Pocket Outdoor Media raises $150 million from Sequoia Heritage
Pocket Outdoor Media, home to 22 active lifestyle publications and several technology groups, raised $150 million in a Series B funding round led by Sequoia Heritage to fuel its recent acquisitions. Axios
February 23, 2021
Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors
MANCHESTER, Vt. (Feb. 23, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill Layfield and Sheila Shekar Pollak to its board of directors, effective immediately. Both Layfield and Pollak bring extensive...
February 23, 2021
Introducing the All-New Pivot Trail 429
Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in a new breed of hyper-capable trail bike. The new Pivot Trail 429 is a potent,...
February 22, 2021
Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside
Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly expand the scope of its audience and range of services provided to customers and partners: Outside Integrated Media, the iconic producer of...
February 22, 2021
SRAM acquires Time road and mountain bike pedal business
SRAM has purchased clipless pedal manufacturer Time from the Rossignol Group. The acquisition includes the entire range of road and mountain bike pedal systems, Time’s shoe range and all associated intellectual property. bikeradar
February 22, 2021
KINeSYS Champion Applications Open for 2021
Vancouver, Canada - KINeSYS Performance Sunscreen is preparing for the launch of its 2021 Ambassador Program. Now in its third year, the hugely successful program will once again be growing the Champion community, and featuring over 80 Ambassadors. KINeSYS is inviting individuals to apply from Canada, the USA and Australia,...
February 19, 2021
GSI Outdoors Launches Sustainable Line of Wooden Chef’s Tools, Tableware and Kitchen Sets
Spokane, Wash. — GSI Outdoors today launched its most sustainable line of tableware and kitchen tools. The seven-item line of products, called the Rakau Collection, is made from a variety of sustainably-sourced FSC wood, and eco-friendly, recycled materials. The collection consists of a 3-piece Cutlery Set, a Spatula, a Chef...
February 18, 2021
Emerald Holding Posts Q4 Loss
Emerald Holding Inc. recognized a net loss of $58.1 million for the fourth quarter of 2020 compared to a $68.2 million net loss for the fourth quarter of 2019. Revenue was $12.2 million compared to $44.9 million for the Q4 2019. The decrease primarily reflected a $32.7 million reduction from...
February 18, 2021
The Tokyo Olympics Appoint Seiko Hashimoto As Chief
The Tokyo Olympics are making a major statement in Japan - they’ve put a woman in charge, right after former chief Yoshiro Mori resigned last week following scrutiny over sexist remarks. Seiko Hashimoto, a former Olympic bronze medalist in speedskating, was appointed as the new president of the Tokyo Olympic...
February 18, 2021
VF Corporation appoints Jan Van Mossevelde as Global Brand President, icebreaker®
DENVER –February 18, 2021– VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Jan Van Mossevelde to the position of Global Brand President, icebreaker®. Van Mossevelde will be based in the brand’s home market of Auckland, New Zealand. He will...
February 18, 2021
Jack Wolfskin Appoints Will Lachenauer As New Sales Representative
Park City, UT (Feb 18, 2020) — Jack Wolfskin, a globally recognized performance apparel and gear manufacturer centered on sustainability, is pleased to announce a new addition to the North American sales team, Will Lachenauer. Lachenauer, the founder of the LG3 sales agency, will be in charge of retail sales...
February 17, 2021
January retail sales show strong increase
Retail sales grew sharply in January as government stimulus checks provided a boost and momentum from 2020’s record holiday season carried over into the new year, according to the National Retail Federation. Shop Eat Surf
February 17, 2021
Wellness firm Therabody attracts celebrity investors Marcus Rashford, Jay-Z and Daniel Craig.
Tech wellness firm Therabody has raised funding from over 100 celebrities, a star-studded line up of investors hailing from sport, business, culture and entertainment. Therabody, which makes massage therapy guns, will use the raised capital to fund research and development for new products and services. Verdict
