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Business
August 19, 2020
Big City Mountaineers teams up with Yeti, Helly Hansen, Waypoint Outdoors and BACKPACKER Magazine for National Summit Day 2020
GOLDEN, Colo. (August 19, 2020) – Big City Mountaineers (BCM), a leading provider of outdoor experiences for youth from unfairly marginalized communities, expands partnerships for the third annual National Summit Day. Yeti, Helly Hansen and Waypoint Outdoors joined BCM and BACKPACKER Magazine on August 1, 2020 to help celebrate the mountain community by inviting...
August 19, 2020
KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars
LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...
August 18, 2020
REDARC Electronics Partners with Idea Ranch
TULSA, OK., August 14, 2020 – Idea Ranch announces North American agency partnership with Australia-based REDARC Electronics. REDARC has over 40 years’ experience developing a range of electronics for on and off-road adventures such as voltage converters and inverters, 12V-to-12V battery chargers, power management systems and brake controllers. “We’ve long...
August 17, 2020
Royal Robbins Launches Hemp Sock Collection; Debuts New Website
SAN FRANCISCO, Calif. (August 17, 2020) — Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a refreshed, more seamless shopping experience for Royal...
August 14, 2020
Cascade Designs Welcomes New Sales Team to Serve Canadian Territories
SEATTLE, Wash. (Aug. 14, 2020) - Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl has retained Sasso Vertical Sales to represent its brands in British Columbia, Yukon Territory and Northwest Territories. Sasso Vertical Sales is an established sales agency with three passionate...
August 14, 2020
Snowsports Industries America (SIA) Names Stefanie Luciano New Director of Strategic Alliances and Membership
Park City, Utah (August 14, 2020) - Snowsports Industries America (SIA) announced today that it has named Stefanie Luciano as its new Director of Strategic Alliances and Membership, putting a veteran marketing and sales professional in charge of the organization’s membership and the push to create a broad new range...
August 13, 2020
Sea to Summit Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO (August 13, 2020) — Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand in North America. Sea to Summit has earned a...
August 13, 2020
Addaday recruits World Leaders in Sports Medicine, Physical Therapy and Coaching to fuel innovation and validate its technology
SANTA MONICA, Calif., Aug. 13, 2020– Addaday, a global leader in injury prevention and connected recovery technology, today announced the formation of the Addaday Medical Advisory Board, a diverse team of world-renowned experts, to help the brand fuel its relentless innovation and bring category-leading technology to market that is grounded...
August 13, 2020
Flylow Gear welcomes Stoneface Sales as New England rep team
Tahoe, Calif., August 13, 2020-- Flylow Gear (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, has hired Stoneface Sales to represent the brand in the six states of New England. Drawing on a 21-year history of brand representation in snowsports and the outdoor industry, Stoneface Sales (www.stonefacesales.com)...
August 12, 2020
IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding
KENT, Wash. ( August 12, 2020) — With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on power and efficiency, the new IZIP eBikes use top of the line components including BOSCH...
August 11, 2020
Electrolit Launches Refreshed Summer Campaign With Doubleday and Cartwright
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has launched a refreshed Summer campaign in partnership with Doubleday & Cartwright. Showcasing the brand’s scientific benefits and ability to optimize internal balance, the campaign will elevate the brand’s core messages through a...
August 10, 2020
EcoVessel Announces Acquisition of U-Konserve
Boulder, Colorado - August 10, 2020 - This week, EcoVessel announced its acquisition of food storage and reusable container company U-Konserve. The merger with Sausalito, California-based U-Konserve will bring the companies together to offer customers a full line-up of “zero-waste” reusable drinkware and food storage containers and accessories. Moving forward,...
August 10, 2020
Idea Ranch Launches with Staff Promotions
TULSA, Okla., August 10, 2020 — Idea Ranch made it public that it has promoted a group of Creative, Social & Public Relations (SPR) and Account Service team members to new positions within the agency. Heath Kennedy transitions to Vice President of Content Delivery and Performance. Austin Hillard becomes Associate...
August 7, 2020
Big Agnes Restructures Sales Force in Canada
STEAMBOAT SPRINGS, Colo. (August 7, 2020)– Big Agnes Inc., the Steamboat Springs-based outdoor equipment brand, has restructured its Canadian sales team to help meet growing international demand for its camp equipment. Big Agnes has hired Matt McCormick, Jean-Pierre Ouellet and their newly formed agency Authentik Sales to represent the brand...
August 7, 2020
Council for Responsible Sport now developing Responsible Sport Standard for Organizations
PORTLAND, OR August 7, 2020—Since 2007, the Council for Responsible Sport (Council) has offered a framework by which standalone sporting events can assess and certify their social and environmental impacts. The Council is now facilitating the development of criteria for organizations that produce and/or host multiple events, and it seeks...
August 3, 2020
Icebreaker announces expansion of Denver-based team
Auckland, New Zealand, Aug. 3, 2020-- Original natural fibre apparel brand, Icebreaker is proud to announce the expansion of its executive and marketing teams in the recently relocated Denver office, as part of the VFC growth trajectory. Icebreaker was acquired by VFC in early 2018, and made the move to...
July 29, 2020
Big Agnes Announces New Distribution Partners in Europe
STEAMBOAT SPRINGS, Colo. (July 29, 2020) – Big Agnes Inc., the Steamboat Springs, Colorado-based outdoor equipment brand recently announced two new distribution partners in Europe. Plein Nord will distribute Big Agnes in France and Andorra while Roswi will distribute the brand throughout Scandinavia. “I am excited to announce partnerships with Plein...
July 28, 2020
Hydro Flask Expands Leadership Team with Three Key Hires
Bend, OR (July 28, 2020)–Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce three new additions to its leadership team. Jay Wilkins joins Hydro Flask as Vice President of Product...
July 23, 2020
Sport Sunscreen, KINeSYS, listed in Allergic Living’s Top Sunscreens for 2020
Vancouver, Canada; 23rd July 2020. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2020 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list is comprised of sunscreens which meet the stringent requirements of Allergic Living, an authoritative and trustworthy source for those living with allergies. Allergic Living are...
July 22, 2020
Groundswell PR Expands Social Media Division with New Hire
(Charleston, SC) July 22, 2020 —Groundswell PR, an outdoor, active lifestyle and sustainable products public relations agency, has recently hired Social Media Specialist, Tori Nardone, to lead its expanded social media division, aligning Groundswell’s recognized brand strategy, media relations and immersive event expertise with an array of integrated social media...
July 22, 2020
U.S. Ski & Snowboard selects Addaday as Official Handheld Recovery Equipment Partner
SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. The new multi-year partnership brings...
July 15, 2020
Stio Partners with Coombs Outdoors as Year-Round Program Sponsor
JACKSON, Wyo. (July 15, 2020) – Mountain lifestyle brand Stio announces today that they will partner with Coombs Outdoors as their official and exclusive apparel partner. Coombs Outdoors is a non-profit in Jackson Hole that provides outdoor recreational programming for children of families who do not have access to the same...
July 15, 2020
Sweet Protection Names Mike Rosen New Regional Sales Rep
(BOULDER, CO - JULY 2020) - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has named Mike Rosen as its new sales representative for the Southwest United States, putting an industry veteran in charge of one of the company’s most essential growth markets....
July 15, 2020
Grundéns Strengthens Bench and Improves Distribution to Better Serve Customers
July 15, 2020 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the addition of four team members to the marketing and sales teams, and a significant change in distribution capabilities. Grundéns is making these changes to better serve customers, both directly and within the...
July 14, 2020
Uncharted Supply Co. Expands Team and Headquarters Following Series A Funding
PARK CITY, UT (July 14, 2020) —Following the completion of their Series A Funding in June, Uncharted Supply Co. is proud to announce key additions to their team as well as the expansion of its Park City, UT headquarters. Already realizing significant growth through the end of 2019, the industry...
