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Business
February 3, 2021
Buddy Adventure Insurance Says Aloha to Hawaii!
RICHMOND, Va. Feb. 3, 2021 — Hawaii is the 39th state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors—and is a resident of a state in which Buddy is...
February 3, 2021
Yak Wool Pioneer Kora Launches New Yushu Base Layer Collection
February 3, 2021 - kora (https://koraoutdoor.com), the pioneer in using Yak wool for performance apparel, today announces the launch of its new Yushu collection of base layers, which provide exceptional warmth, softness and breathability with added corespun panels to ramp up strength and durability in high-wear areas. Kora’s new Hima-Layer™...
February 3, 2021
Pocket Outdoor Media Launches New Mountain Biking Property
Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...
February 2, 2021
Arc’teryx appoints CEO
Amer Sports Corporation announced the appointment of Stuart Haselden to chief executive officer at Arc’teryx Equipment. Most recently, he served as CEO for the lifestyle luggage brand Away, was the CEO and CFO for Lululemon Athletica Inc., CFO of J. Crew Group, Inc. and VP of Saks Incorporated. SGB Media
February 2, 2021
Park Service now requiring face masks for visitors, employees
As part of the recent President's Executive Order to protect the federal workforce during the COVID-19 pandemic, the National Park Service on Tuesday implemented a mandatory mask requirement for visitors, employees, partners, and contractors. Bicycle Retailer
February 2, 2021
Local Worldwide continues: KAVU partners with Himalaya Trading Co. for China distribution
SEATTLE – KAVU’s brand of true outdoor wear continues APAC expansion, signing with distributor Himalaya Trading Co., Ltd. to anchor the brand in China. Born in the Pacific Northwest in 1993, KAVU is an outdoor lifestyle apparel brand and a philosophy. It's an acronym: Klear Above Visibility Unlimited. Founded by...
February 2, 2021
Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021
Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...
February 2, 2021
ElliptiGO Celebrates Record-Breaking 2020
San Diego, CA — ElliptiGO Inc., creator of both the elliptical bicycle industry and the stand up bicycle industry, today announced that 2020 was another exceptional year for the company. Revenue more than doubled compared to 2019 and the company delivered more bikes to its customers around the world than...
February 1, 2021
Lumos Solar chosen for Solar Installation for the Big Game
Lafayette, CO (February 1, 2021) -- Lumos Solar, the global leader in architectural solar, announced today the company’s new SolarZone structures will be featured at the Big Game on February 7th in Tampa, Florida. This marks the fourth time the leading solar design company has appeared at one of the...
February 1, 2021
Responsibility Update: Summary of Gore Fabrics’ Division Sustainability Initiatives and Goals in 2020
PUTZBRUNN – W. L. Gore & Associates (Gore) has published its 2020 Responsibility Update for the Fabrics Division. The Responsibility Update 2020 shares details on how the Division plans to leverage the newly introduced sustainability framework by using sound science, transparency and cooperation with others to provide innovative solutions to...
February 1, 2021
FORLOH and Montana Knife Company Launch Special Edition USA-Made Hunting Knives
WHITEFISH, Mont. (Feb. 1, 2021) — FORLOH, the first brand to manufacture high-end technical hunting apparel that is 100 percent made in the USA, has launched a new line of 100 percent USA-made hunting knives. Proudly built in Frenchtown, Montana, by world-renowned master bladesmith Josh Smith of Montana Knife Company,...
February 1, 2021
Giro Announces Four New Collaborations: Autumn, POW, Bryan Fox, and Namuk
Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced four product collaborations for their Fall ‘21 line. Giro continues its long-standing relationship with Protect Our Winters, debuts a collection with apparel makers Autumn, showcases a goggle project with snowboarder Bryan Fox, and expands its kid’s line...
February 1, 2021
Mammut And POWDR Partner For Uniform Upgrade
(Williston, VT) – Mammut has announced the roll-out of their partnership with POWDR. The leading Swiss-born premium outdoors brand has proven itself as the snow professionals' uniform and gear of choice, and will be POWDR’s official winter uniform partner beginning this 2020/21 season. POWDR, an adventure lifestyle company on a...
January 28, 2021
Jack Wolfskin Opens First North American Showroom in Park City
Park City, UT (January 28, 2021) — Jack Wolfskin, a leading global outdoor apparel and gear manufacturer, is thrilled to announce the opening of the brand’s first-ever North American showroom located in downtown Park City, Utah. With 549 retail locations in over 40 countries worldwide, Jack Wolfskin is a well-established...
January 27, 2021
Hyperice Acquires Another Sports Recovery Firm
Hyperice is using its influx of investors to purchase San Diego-based thermal technology company RecoverX, developers of products that deliver heat and cold therapies in under a minute. The deal is valued in the eighth-figure range. Front Office Sports
January 27, 2021
VF’s Q3 Revenues Slide 6 Percent
Sales for the Vans brand were down 6% while sales for The North Face were flat, though the company’s entire outdoor segment fell 5%. Earnings came in just ahead of Wall Street’s consensus estimate but were below year-ago levels. SGB Media
January 27, 2021
Columbia Hires Chief Digital Officer From Nike
Columbia Sportswear Company announced the appointment of Skip Potter to the role of EVP, Chief Digital Information Officer, effective April 1, 2021. Most recently, he spent four years as Nike’s Chief Technology Officer, and held top management roles in Capital One and British Telecommunication’s Enterprise Group. Shop Eat Surf
January 27, 2021
Orvis Partners with Hell’s Bay Boatworks to Launch Special Edition Skiff
MANCHESTER, Vt. (Jan. 27, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, and Hell’s Bay Boatworks, the renowned Florida-based boat maker, announce the launch of a new special edition skiff package that benefits Florida fisheries. The brands collaborated to design the Orvis Edition...
January 27, 2021
Hiking Community Applauds Pause on New Energy Leases
Silver Spring, MD; January 27, 2021 – Following the announcement of Executive Orders to address the climate crisis, including a pause on oil and gas leases on public lands, American Hiking Society (AHS), provides this statement: Tyler Ray, Director of Policy and Advocacy, American Hiking Society: “American Hiking Society applauds the Biden-Harris...
January 26, 2021
Don’t Be Afraid to Be Basic + More Big Lessons From Top Outdoor Execs
Outdoor executives discuss the takeaways from an unprecedented year and offer insights on how they will persevere and emerge stronger than ever Footwear News
January 26, 2021
Vermont’s governor calls for a monumental investment in the outdoor industry
Gov. Phil Scott’s proposed annual budget called for more than $20 million in spending on ventures related to the outdoor industry, including a $10 million package aimed directly at improving outdoor recreation in the state. SNEWS
January 26, 2021
Mizu introduces Ceramic Lined Cups and Tumblers, six new product styles, and an inspirational Ambassador Graphic Series for Fall 2021
Carlsbad, California, January 26th, 2021 - Mizu, the producer of reusable products for an adventure-rich lifestyle, announces the launch of its Fall 2021 product line – immediately available to retailers and businesses for pre-booking and available to ship to retail July 15th, 2021. The new line includes an innovative new...
January 26, 2021
Candide Thovex Launches CANDIDE
LA CLUSAZ, France –January 26, 2021 – Candide Thovex, among the most legendary freeskiers ever, has announced the launch of CANDIDE, a new technical outerwear, apparel and accessory brand built on the fundamental elements of timeless design, optimal functionality, high-level performance and sustainable quality. Thovex is widely considered one of...
January 26, 2021
David Longren Appointed as Strategic Advisor of U.S. Business Redarc Corporation
LONSDALE, SOUTH AUSTRALIA – REDARC is pleased to announce the hiring of David Longren as strategic advisor of REDARC’s United States Corporation as well as the REDARC Group. David comes to REDARC with a wealth of knowledge in general business leadership, innovation and product development. A former Vice President and...
January 25, 2021
GearJunkie joins forces to launch AllGear Media Group
GearJunkie, Bikerumor, Switchback Travel, AutoWise, iRunFar, and more unite under the ‘AllGear’ banner to create a media group focused on the outdoors, new products, active lifestyles, and gear. GearJunkie
