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Business
April 26, 2021
Cotopaxi Bolsters Team with Strategic New Hires
Salt Lake City, UT. (Apr. 26, 2021) – Outdoor brand and B Corp, Cotopaxi, announces four new additions to its team, focusing on strategic growth and brand development. To accommodate its sustainable expansion, Cotopaxi welcomes Cindy Grönberg Moldin as Vice President of Brand, Landon John as Director of Retail, Skylar...
April 26, 2021
Mammut Enters a Sustainable Future With Telemos Capital
SEON, Switzerland (April 26, 2021) – Today, Swiss holding company Conzzeta has announced the full acquisition of Mammut by the financial investor Telemos Capital. Mammut will gain a new, strong partner in Telemos, who will support the Swiss outdoor company in the further development of its business model. Mammut will...
April 26, 2021
Backcountry.com Announces New Chief Financial Officer
PARK CITY, Utah (April 26, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Jim Bell as the company’s new chief financial officer, effective April 19th. The addition of the veteran finance executive who has built and led world-class organizations further strengthens Backcountry’s leadership team...
April 26, 2021
Buddy and Rezo Systems Announce Partnership
RICHMOND, Va. April 26, 2021 — A letter of intent between Buddy (https://buddyinsurance.com/) and Rezo Systems (https://rezosystems.com/), the foremost creator of custom activity-based reservation systems, was announced today. The agreement means that owners and operators in the adventure tourism and outdoor resort spaces (including ski, bike and kayak rentals; whitewater...
April 23, 2021
Mammut Celebrates Earth Day with Protect Our Winters and ClimateUnited
(Williston, VT) April 22, 2021 – Mammut, premiere mountain safety and outdoor brand, announces new partnerships with Protect Our Winters (POW) and ClimateUnited as part of its ongoing commitment to sustainability. Mammut is dedicated to making meaningful and lasting connections within its company, across communities and around the world, united...
April 23, 2021
Grassroots Outdoor Alliance builds on data and communications strengths with new hires, new roles
(Asheville, N.C.) -- Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, is making key promotions to their internal team and adding new staff roles to bolster their data and communications capabilities. Promotions include Dana Howe, who will now serve as Grassroots Director of Membership and Education,...
April 22, 2021
Vail Raises Guidance After Better Than Expected Spring Season
Both visitations and lift ticket purchases exceeded expectations at destination resorts in those states, and results at local mountains generally met plan. The company now expects net income to range from $258 million to $280 million for the nine-month period. Previously, Vail had expected net income of $204 million and...
April 22, 2021
Swiftwick® Partners with The Urban Nature Program and Oasis Bike Shop to Help Local Youth Adventure Outside
Franklin, TN (April 23, 2021) — Swiftwick® is proud to announce a partnership with two local organizations, Nashville’s Urban Nature Program and Oasis Bike Shop, to empower youth in the community to explore the outdoors. Swiftwick will provide gear, financial support, and dedicated staff volunteering hours to both organizations. The...
April 22, 2021
Sales in the Americas fuels Thule’s 46% net sales gain in Q1
Thule Group net sales for the first quarter of the year increased 46% year-over-year, which was helped by sales in the Americas that jumped 83% after currency adjustment. Sport and cargo carriers drove the Region Americas growth with bike product demand leading the way. Bicycle Retailer
April 22, 2021
National Park Visits Climb 37 Percent In March
According to the monthly report from the National Parks Service, visits to national parks totaled 20.6 million in March, up 37 percent from 15.1 million in March 2020 as the pandemic emerged. Total visits for the first three months of the year reached 45.95 million, up 5.6 percent from 43.5 million a...
April 22, 2021
Land ‘N Sea Announces Distribution of Airhead and Sportsstuff Branded Products
Denver, CO (April 22,2021)– Airhead Sports Group (ASG) is pleased to announce Land ‘N Sea will resume distribution of Airhead and Sportsstuff outdoor watersports products for the 2021 summer season in the US and Canada. Land ‘N Sea and ASG, both under new leadership for the past two years, recognize...
April 22, 2021
Osprey Moves from Distribution Model to Direct Fulfillment in Canada
Cortez, CO – April 22, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, announced today a change in its distribution model in Canada. Starting June 2022, Osprey will begin direct fulfillment in Canada. Osprey has partnered with In-Sport Fashions for distribution in Canada since 2003. “In-Sport Fashions...
April 22, 2021
Outside Interactive partners with The Big Gear Show in Park City, Utah
PARK CITY, UT (4/20/21) – The Big Gear Show is proud to announce Outside Interactive as a supporting partner for its inaugural Park City, Utah event. The Big Gear Show brings together global brands and top North American retailers in the safest way—outside. The Big Gear Show attendees will have...
April 22, 2021
Maven to Build New World Headquarters in Lander
LANDER, Wyo. (April 22, 2021) – Maven Outdoor Equipment Company, a direct-to-consumer brand known for offering world-class optics at affordable prices, has entered into an agreement with the City of Lander and the Lander Economic Development Association (LEDA) to build a new world headquarters near the gateway entrance of Lander, Wyoming....
April 22, 2021
Stio is Climate Neutral
JACKSON, Wyo. (April 22, 2021) – With a commitment to being good stewards of the mountain life, Stio is proud to announce that it is officially Climate Neutral Certified. By partnering with Climate Neutral, Stio measured its carbon footprint for 2020, implemented steps to reduce its impact and has committed...
April 22, 2021
ROAM Media Unveils New Class with World’s Most Accomplished Explorer Mike Horn
(BOULDER, CO - APRIL 2021) - ROAM Media, the Colorado-based start-up committed to quality storytelling and outdoor education, founded by the world’s best adventure athletes, photographers, and filmmakers, today unveiled a new online course led by world-renowned explorer Mike Horn, focused on adventure, motivation and drive. Entitled “Achieving Your Dreams,”...
April 22, 2021
Over 230 Companies Complete Climate Neutral Certification
San Francisco, CA (Apr 22, 2021) — Climate Neutral, an independent nonprofit that provides a climate neutral certification for businesses, is extremely proud to announce its largest-ever cohort of Climate Neutral Certified companies. More than 230 brands completed the rigorous certification process, overseen by Climate Neutral, to measure, offset, and...
April 21, 2021
KOM Cycling Launches New 3-Tier, Full-Motion Rocker Plate for Indoor Cycling
East Lansing, Michigan (April 21, 2021) —With record numbers of people riding indoors on stationary trainers, KOM Cycling is hoping to give them the most immersive, dynamic experience possible with the launch of their new RPV2 Full-Motion Rocker Plate, which allows the bike to move more naturally during stationary riding....
April 20, 2021
The National Forest Foundation Appoints Rob Leary As New Chair of The Board
Missoula, MT. (April 20, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System while inspiring millions of Americans each year to experience and protect these lands, is pleased to announce appointment of Rob Leary as new Chair...
April 20, 2021
Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces
NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...
April 20, 2021
Team Bend Racing Hires SIMBOL Communications as Marketing Agency of Record
Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, has joined forces with SIMBOL Communications to help with various marketing initiatives. They hope to grow brand awareness for both the racing...
April 20, 2021
Ascent Recovery Water Gains Additional Traction in Retail
DENVER, COLORADO - Ascent, a sports nutrition company committed to providing cleaner and purer protein to athletes, today announced new distribution deals with four retail chains. Ascent’s recently launched Recovery Water will be available starting on April 15, 2021 at 250 Stop & Shop locations, 70 Fresh Thyme locations, 70...
April 19, 2021
Airbnb announces $8 million Athlete Travel Grant scheme to support Olympians and Paralympians
Up to 500 athletes a year will receive $2,000 (£1400/€1600) in promotional credit with The Olympic Partner (TOP) member Airbnb in new scheme to support travel, accommodation and training. Inside the Games
April 18, 2021
Oberalp North America Announces Promotions
Oberalp North America – which operates the Salewa, Dynafit, Wild Country, Pomoca, and Evolv brands in the U.S. and Canada – has promoted Ross Herr to Sales and Marketing Director. Evan Horenovsky was named Supply Chain and Operations Manager. “Our business continues to expand at an impressive pace. Ross has...
April 16, 2021
The Conservation Alliance Hosts a Virtual Visit to Washington D.C. for 40 Business Leaders
Bend, Ore., April 16, 2021. Today The Conservation Alliance is wrapping up a four-day virtual trip to Washington D.C. with business members spanning the outdoor, craft beverage, and renewable energy industries. Forty business leaders conducted meetings with thirty-eight congressional offices as well as with the White House Council on Environmental Quality...
