Business

October 21, 2021

Outdoor Research promotes Liz Wilson to Senior Vice President of Global Product Creation

SEATTLE, Wash. (October 21, 2021) /OUTDOOR SPORTSWIRE/ - Outdoor Research (OR), the Seattle-based outdoor and tactical apparel manufacturer, has promoted Liz Wilson to its Senior Vice President of Global Product Creation. Wilson, who has worked for the brand for four years, is tasked with leading the Product Creation team and product...

October 21, 2021

DUER Selects OutsidePR as Agency of Record

SAUSALITO, Calif. (October 21, 2021) /OUTDOOR SPORTSWIRE/ - OutsidePR, a leading consumer public relations agency with a boutique focus on the outdoor lifestyle, today announced it has been selected as the Agency of Record for Vancouver, BC-based performance denim and apparel brand DUER. The agency will support DUER's public relations...

October 21, 2021

Kitsbow Receives North Carolina Governor’s NCWorks Award of Distinction for 2021; Recognized as Outstanding Employer

Old Fort, N.C. (Oct. 21, 2021) /OUTDOOR SPORTSWIRE/ - Kitsbow, maker of premium cycling clothing and accessories, is the proud recipient of the North Carolina Governor’s NCWorks Award of Distinction for 2021 in the category of ‘Outstanding Employer.’ The award was presented at the Virtual 2021 NCWorks Partnership Conference on...

October 21, 2021

OvareVentures Expands Outdoor Brand Portfolio with Purchase of Gull Lake Boat Works

Los Angeles, CA (October 21, 2021) /OUTDOOR SPORTSWIRE/ - OvareVentures adds to its portfolio of outdoor and better life brands with its investment in Toronto-based Gull Lake Boat Works, custom builder and restorer of canoes and kayaks. Gull Lake Boat Works was founded in 2008 by owner and operator Marc...

October 20, 2021

Bedrock, Filson Parent Company Names Michele Santana CFO

DETROIT, Oct. 20, 2021 /OUTDOOR SPORTSWIRE/ - Bedrock Manufacturing Company has named Michele Santana as the company’s Chief Financial Officer, a key appointment as Bedrock continues to drive operational excellence and accelerate its path to sustained growth and profitability. Santana joins Bedrock– the parent company of Shinola and Filson –...

October 20, 2021

American Businesses Thank the Biden Administration for Saving Local Jobs and Protecting the Boundary Waters Canoe Area Wilderness from Mining

Bend, Ore. (Oct. 20, 2021) /OUTDOOR SPORTSWIRE/ - The Conservation Alliance and its 270 member businesses in the outdoor recreation, craft brewing and beverage, finance, and clean energy industries, are ecstatic today that the Biden Administration has taken key steps to protect the economy and natural resources in the Boundary...

October 20, 2021

Snowsports Industries America and Winter Outdoor Industry Push for Passage of Bold Climate Legislation

Park City, Utah (October 20, 2021) /OUTDOOR SPORTSWIRE/ - Snowsports Industries America (SIA) - with support from more than 40 businesses with an active interest in the winter outdoor industry - has sent an open letter to members of Congress urging them to consider the climate investments in the current...

October 20, 2021

Arcade Climbing Reimagines Indoor Climbing with Proprietary Technology Launching At Brooklyn Boulders Gyms This Fall

BROOKLYN, N.Y. (October 20, 2021) /OUTDOOR SPORTSWIRE/ - Arcade Climbing, an immersive technology company, today introduced proprietary technology transforming the sport of climbing for newcomers as well as core devotees. Specifically, the interactive climbing holds and technology, a first for the indoor climbing industry, respond and react to force with colored...

October 20, 2021

Montrose Anglers Announces Expansion

MONTROSE, COLORADO (October 20, 2021) /OUTDOOR SPORTSWIRE/ - Montrose Anglers, a local Montrose fly shop, online retailer and guide service, announced today its expansion plans at Colorado Outdoors. The business is set to build-out nearly 3,000 square feet in the new Flex Buildings, a multi-tenant project near the Uncompahgre River. The...

October 20, 2021

Short Film “What’s in A Name” Addresses Discrimination and Racism in American Climbing Culture and Route Names

Rohnert Park, Calif.— Oct 20, 2021—Marmot, in partnership with REI Co-op Studios and Bedrock Film Works, releases “What’s In A Name,” a short film directed by Jules Jimreivat, chronicling the spirit and triumph of muscling through the challenge of route development in a sport whose practices have created barriers to...

October 20, 2021

TerraTrike launches the Spyder and Spyder ATC: Two performance road trikes for unmatched speed and efficiency

GRAND RAPIDS, Mich. /OUTDOOR SPORTSWIRE/ - If the fun part of riding is going really fast, TerraTrike has just released its funnest trikes yet – the Spyder and Spyder ATC. The top-of-the-line Spyder ATC is a product of TerraTrike’s “Advanced Trike Concepts” division, and it’s a no-holds-barred speed machine. Lightweight,...

October 20, 2021

Mountain Hardwear Expands Sales Team; Welcomes Upper Midwest Sales Agency

Richmond, Calif. /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce Adams Outdoor Sales in the Upper Midwest as their newest regional sales representation. The Adams Outdoor Sales agency provides a wealth of experience in the apparel and accessories...

October 20, 2021

Orange Mud release next version of Transition Wrap

/OUTDOOR SPORTSWIRE/ - Orange Mud, following up on their wildly successful award-winning Transition Wrap, is excited to introduce their latest version, The Transition Wrap Extreme. “We try not to rest on our laurels” said Josh Sprague, CEO of Orange Mud. “How can we make it better? So adding a TPU...

October 19, 2021

VF Corporation to impose Covid vaccine mandate

Colorado-based VF Corporation announced in an internal email yesterday that, beginning January 1 of next year, the company will require all office-based U.S. employees to be vaccinated against Covid-19. Affected employees who do not secure an approved exemption by January 31 will be terminated without severance, according to a company...

October 19, 2021

Montane Launches New Branding, Sales and Marketing Initiatives in the United States

Boulder, CO (October 19, 2021) /OUTDOOR SPORTSWIRE/ - Constantly driving the trend in lightweight and breathable clothing and equipment designed for mountain adventure, British outdoor clothing brand Montane eagerly announces its latest brand initiative as the company today names two North American organizations to manage its new business programs in...

October 19, 2021

Lawson Glidden appointed president of Minus33

ASHLAND, NH /OUTDOOR SPORTSWIRE/ - Carrying on a family textile business that spans five generations, Lawson Glidden has been appointed president of Minus33 and the L.W. Packard company. Formerly Lead Sock Designer at Minus33, Glidden helped orchestrate the company’s return to domestic manufacturing in 2018, heading up Minus33’s US-made sock...

October 19, 2021

$11M Invested in Camping App The Dyrt to Nearly Double Team Size

PORTLAND, Ore., Oct. 19, 2021 - The Dyrt, the No. 1 camping app with the most active camping community in the world, recently closed an over-subscribed Series B round of funding led by Realization Capital Partners. The investment, combined with strong revenue from The Dyrt PRO, has the company adding 30...

October 19, 2021

Arc’teryx Continues Bay Area Retail Expansion

NORTH VANCOUVER, British Columbia, Oct. 19, 2021 /OUTDOOR SPORTSWIRE/ - Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is opening a new store this week in the open-air shopping destination, The Village at Corte Madera. The location overlooks the Corte Madera Marsh State Park with...

October 19, 2021

Teva and Cotopaxi Collaborate on Consciously Designed Cold-Weather-Ready Duo

(GOLETA, Calif.) October 19, 2021 /OUTDOOR SPORTSWIRE/ - Teva®, a division of Deckers Brands (NYSE: DECK), is pleased to announce its latest adventure-ready capsule collection in collaboration with fellow sustainably minded outdoor brand, Cotopaxi. The Teva x Cotopaxi collection preps explorers for any cold-weather adventure with consciously designed brand favorites...

October 15, 2021

Diamondback’s Eat My Dust Gravel Scholarship Returns for its Second Year

KENT, Wash., (October, 15, 2021) /OUTDOOR SPORTSWIRE/ - Diamondback, a leader in the gravel cycling space, and professional triathlete and gravel racer Rach McBride have teamed up for the second annual Gravel Scholarship. This year with a new name, the Eat My Dust Gravel Scholarship, which will aim to encourage more...

October 13, 2021

These outdoor brands are turning customer stories into marketing gold

Story-based marketing is hot right now. Three new campaigns from The North Face, Houdini, and Kari Traa show how outdoor companies are leaning into the trend. Outside Business Journal

October 13, 2021

GoPro Appoints Shaz Kahng to Board of Directors

Kahng brings a wealth of executive experience to GoPro's board – her career highlights include holding several leadership roles at Nike, including Global General Manager of Nike Cycling and President/CEO at Lucy Activewear. PR Newswire

October 13, 2021

Fischer Sports welcomes Jonathan Jay as the new Content Marketing Manager

Auburn, NH /OUTDOOR SPORTSWIRE/ - Fischer Sports Announces that Jonathan Jay, former Senior Editor for SKI Magazine will be taking on the new role as Fischer’s Content Marketing Manager for the US. Jay has made a name for himself over the last six years as a leading voice in the...

October 13, 2021

Salt Life Continues Growth, Announces New Planned Store Openings

October 13, 2021 – Columbus, GA /OUTDOOR SPORTSWIRE/ - Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, announces five new owned retail store openings for its beach lifestyle brand, Salt Life®. Salt Life® storefronts in Florida, South Carolina, and Alabama are expected...

October 13, 2021

Big City Mountaineers Partners with Smartwool® for Socktober campaign

GOLDEN, Colo. (October 13, 2021) /OUTDOOR SPORTSWIRE/ - Big City Mountaineers (BCM), a leading provider of outdoor and backcountry experiences for youth for more than 30 years, is pleased to announce that it is partnering with Smartwool® for the return of the brand’s Socktober campaign. Every year during its month-long...