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Business
December 1, 2020
RV Shipments Projected to Eclipse 500,000 Units in 2021
Wholesale RV shipments are forecasted to gain nearly 20% to 502,582 units in 2021 after totaling 423,628 units in 2020. The new projection sees total shipments ranging between 490,300 and 515,400 units with the most likely year-end total reaching 502,582 units by the end of next year, an 18.7% increase...
December 1, 2020
Surfline, Surfing’s Biggest Media Platform, Drops Into Massive Pile of Cash
A deep-pocketed venture capital firm, The Chernin Group, just plunked $30 million into Surfline, a media company that focuses on surfing coverage and live wave and weather forecasts for surfers. The money will be used in part to improve Surfline's technology arm, which powers the proprietary swell and weather modeling...
December 1, 2020
Stio® to Open its next Mountain Studio® Retail Store in Boulder
JACKSON, Wyo. (December 1, 2020) - Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the opening of its next Mountain Studio retail store in Boulder, Colorado. The brand has leased a prominent location on Boulder’s iconic Pearl Street and plans to open in the spring of...
November 30, 2020
Velocio Apparel adds staff, taps Friederike – Ricky – Buckenlei as Head of Europe
With a focus on European growth, Velocio Apparel announced two key hires to bolster sales, brand awareness and culture. Ricky Buckenlei has taken on the newly created role, Head of Europe, overseeing all elements of the European strategy. “Newness is good for me and so is the position as Head...
November 26, 2020
Castle Rock’s Epic Adventure Park Rebrands to The EDGE Ziplines & Adventures
Castle Rock, CO: Castle Rock Adventure Park today announced its name change to The EDGE Ziplines & Adventures. The adventure park, which is part of Philip S. Miller Park and offers ziplining and other outdoor thrills such as its epic Sky Trek “playground in the sky,” retains its same ownership...
November 25, 2020
Biden taps John Kerry for presidential climate envoy
John Kerry's first big task as climate czar will be helping the U.S. rejoin the Paris Climate Agreement, which Kerry himself helped architect. Another important task is rolling back dozens of anti-environmental regulations enacted by the Trump administration over the last four years, including many that reduced limits on fossil...
November 25, 2020
Dick’s SG To Test New Outdoor Concept
Dick’s Sporting Goods confirmed it will be testing a new outdoors-themed concept, called Public Lands, with two locations set to open in former Field & Stream stores in 2021. The company plans to test the Public Lands concept with one opening planned for August 2021 and the second for October....
November 24, 2020
Dick’s Earnings and Sales Blast Past Forecasts, Names New CEO
Dick’s Sporting Goods announced that its board of directors unanimously elected president Lauren Hobart to the post of CEO, effective Feb. 1. Dick’s also posted stronger-than-anticipated quarter: For the three months ended Oct. 31, it logged profits of $182.2 million, or earnings of $2.01 per share, compared with the prior...
November 24, 2020
Athleta’s Q3 Sales Jump 35 Percent
Net sales were flat year-over-year at $4.0 billion, above Wall Street’s consensus estimate of $3.80 billion. The performance reflected a 61% increase in online sales, offset by a 20% decline in store sales. Notably, 40% of the company’s sales were online in the third quarter. Athleta operated 198 stores at...
November 24, 2020
How Avalanche Educators Are Gearing Up for a Busy Backcountry Season
Jackson, WY, November 24, 2020 - In the wake of the COVID-19 pandemic, ski industry professionals are predicting this could be the busiest backcountry season to date. Combine this with the lack of knowledge about the serious consequences that exist outside the resort boundaries, and avalanche educators like Sarah Carpenter,...
November 23, 2020
New Board of Directors Named for USABA
(COLORADO SPRINGS, Colo.) - The United States Association of Blind Athletes (USABA) is pleased to announce its new board of directors, which includes seven new appointees and three returning board members. Prodigy Search, a national leader in executive recruitment, helped to lead the search process for the board member positions....
November 23, 2020
Dahu appoints globally renowned ski boot specialist Dano Bruno to lead the industry’s first online fit experience
Puidoux, Switzerland, - Eagle, Colorado. November 23, 2020 — Dahu - The Swiss Ski Boot, today announced the appointment of ski industry veteran Dano Bruno to the organization who among many things will lead the brands latest initiative, the Corsair Fit Experience (CFE). Complimenting Dahu’s revolutionary and patented ski boots,...
November 23, 2020
Outdoor Research announces Roger Barton as New President
SEATTLE, Wash. (November 23, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, this week announced a new leadership structure with industry veteran Roger Barton taking the helm of the company. Since 2018, Barton has led all aspects of finance and operations at Outdoor...
November 23, 2020
Pacific Teaze, CMCBrands Announce Alliance
St. Louis , Mo. — November, 2020. Today CMCBrands and Pacific Teaze announce a new strategic brand partnership that includes shared logistics, distribution and merchandising. This cooperation focuses on leveraging strategic operational efficiencies to spur further growth of both organizations. Pacific Teaze will continue to run as a separate division...
November 23, 2020
ECCO Outdoor Adds Sales Force to Four More Key Regions
Londonderry, NH (November 23, 2020) – ECCO, the leading family-owned global footwear brand, has added sales rep groups in four key territories to further expand its business in the outdoor and athletic specialty category. Having recently appointed Erik Walcott to Global Head of Specialty sales, the brand continues moving toward furthering its...
November 20, 2020
The Backcountry trademark fiasco, one year later
One year after The Colorado Sun broke a huge story that became one of the year’s biggest scandals in the outdoor industry, SNEWS followed up with some of the affected companies to see if the online retailer Backcountry.com has made good on its promises.
November 20, 2020
How COVID-19 Could Actually Be Good for Skiing
Resort executives are warning customers that skiing will be different this season, with the coronavirus pandemic and ensuing restrictions reminding skiers of that. Outside
November 19, 2020
Grassroots Outdoor Alliance welcomes Oboz Footwear, Mystery Ranch and HydraPak to national vendor partner network
Nov. 19, 2020 ) ASHEVILLE, NORTH CAROLINA – Grassroots Outdoor Alliance (www.grassrootoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of Oboz Footwear, Mystery Ranch and HydraPak to their national vendor partner network. Debuting as new members during the November buyer’s...
November 19, 2020
HitchFire Expands National Sales Footprint
Santa Cruz, CA (November 19, 2020) HitchFire Grills, creator of the world’s first purpose-built hitch-mounted grill, which dares you to Grill Where No One Has Grilled Before™, is quickly expanding its sales footprint releasing the Forge 15 grill at national retailers REI and Backcountry.com and going live soon with Camping World. The rapid expansion of...
November 18, 2020
Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021
DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most premiere gravel races. Launching today, the joint program offers 25 secured spots for Black, Indigenous...
November 18, 2020
Sea to Summit Welcomes Sally McCoy to the Global Leadership Team
Perth, Australia (November 17, 2020) — Sea to Summit, the adventure equipment manufacturer headquartered in Western Australia, is thrilled to welcome Sally McCoy, a seasoned outdoor industry executive, to the company’s global leadership team. McCoy will occupy the newly created position of Executive Chair of Sea to Summit and will...
November 17, 2020
Mountain Hardwear Bolsters European Presence With New Distribution Partners
Richmond, Calif. (November 17, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce the expansion of their international distribution to include four new distribution partners in Europe including MnO International, 2Pure, E.Tremmel Marketing and Amwear. “The value of having...
November 17, 2020
Equip brands Rab and Lowe Alpine commit to achieve Net Zero by 2030
As part of their long-term sustainability strategy, British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.), have committed to achieve Net Zero by 2030. As a first step, Equip has become ‘Climate Neutral Company’ in November 2020, certified by independent project developer and climate solutions provider...
November 16, 2020
‘Wall Street Journal highlights the rise of ‘Covid Campers’
After months of living under work-from-home measures and travel restrictions, many cabin-feverish Americans are looking for safe ways to work outside their house and see new places, too. They are turning to “Covid Campers”: specially fitted recreational vehicles – or retrofitted existing vehicles – that offer the comforts of home...
November 16, 2020
RV’ing it across the country while running a business
Three productivity rules that allow this business owner to do it. Entrepreneur
