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Business
May 14, 2020
Cast-and-Blast Apparel Brand Duck Camp Names rygr Agency of Record
AUSTIN, Texas (May 14, 2020) — Duck Camp, the cast-and-blast brand devoted to creating premium outdoor gear that will withstand the test of time in the field, names rygr, an integrated marketing agency, its agency of record. rygr will lead public relations and affiliate marketing efforts for Duck Camp, effective immediately....
May 12, 2020
Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19
Livermore, CA (May 12, 2020) - Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. With more than 30 years of experience designing...
May 12, 2020
CAKE and Polestar Announce Expanded Brand Partnership
(Stockholm, Sweden – May 12, 2020)– CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start. The two...
May 11, 2020
Hillsound Supporting Local Retailers Through Donation of Online Sales
Vancouver, BC (May 11, 2020) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, is making changes across its organization in an effort to support local independent retailers that may be affected by COVID-19. Hillsound Equipment, recognizing the impact that retailers have...
May 11, 2020
Kris McDivitt Tompkins and Timmy O’Neill to Speak at The Conservation Alliance (at Home) Breakfast
Bend, Ore., May 11, 2020– Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This Conservation Alliance event will be live-streamed and available to all registered attendees. Tompkins and O’Neill...
May 11, 2020
Royal Robbins Announces Key New Sales and Marketing Hires
SAN FRANCISCO, Calif. (May 11, 2020)– Royal Robbins announces two executive leadership team hires, effective immediately. Tom Janettas joins Royal Robbins as the new Director of Sales and Anne Soderstrom has been hired as Director of Marketing. “As we continue to face uncertainty in the world, I’m confident that our new...
May 6, 2020
Kitsbow Announces Addition of Andrew Chmar to Board of Directors
Old Fort, N.C. (May 6, 2020) — Kitsbow, maker of premium cycling clothing, and most recently PPE to equip medical workers and first responders fighting the COVID-19 pandemic, today announces that Andrew Chmar has joined Kitsbow’s Board of Directors. An expert logician having served in the U.S. Army for more than...
May 5, 2020
Primus and Brunton Expand Sales Team With Three New Agencies
LOUISVILLE, Colo. (May 5, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, announces partnerships with three respected sales agencies to expand brand representation, including...
May 1, 2020
Who let the dogs out? Kurgo partners with Pale Morning Media for strategic communications, public relations
KNOXVILLE, Tenn. – Since 2003, Kurgo has made the gear that gets people and dogs confidently out into the world. Pale Morning Media is pleased to announce its partnership with Kurgo, the outdoor dog brand committed to companionship and quality gear for adventurous dogs. From dogs in the car to...
April 30, 2020
HeiQ offers proprietary “Viroblock” to CHT, JINTEX & Piedmont
Striving to help advance the global fight against coronavirus on textiles, HeiQ recently launched HeiQ Viroblock NPJ03, an antimicrobial textile treatment proven effective against human coronavirus (229E) in face mask testing, significantly enhancing the antiviral log reduction from 2.90 of untreated face masks to 4.5, a 30 times improvement with...
April 29, 2020
Stio Hires Senior Sourcing & Production Leader
JACKSON, Wyo. (April 29, 2020) – Jackson Hole-based outdoor apparel brand Stio is pleased to announce its senior sourcing & production manager hire. Gena Calegari joins Stio’s dynamic product development team from Old Navy, bringing nearly twenty years of experience in apparel production with exposure to the entirety of the creation cycle...
April 24, 2020
Orvis Retail Stores in Select Locations Reopen for Curbside Pickup
MANCHESTER, Vt. (April 24, 2020) —Outdoor retailer Orvis announces it has reopened brand centers in select locations for curbside pickup of dog care products, apparel, and outdoor gear for fly-fishing and wingshooting. Orvis brand centers currently open for curbside pickup include: Phoenix Carmel, Calif. Avon, Conn. Park Meadows, Colo. Alpharetta,...
April 20, 2020
SPOT Announces New Licensing Partnership with the Jeep® Brand
Covington, LA (April 20, 2020)– SPOT, LLC, a wholly owned subsidiary of Globalstar, Inc. (NYSE American: GSAT) and a leading provider of satellite messaging and emergency notification technologies, today announced a licensing deal with the Jeep® brand. As part of an effort to expand its footprint in the overland adventure market,...
April 20, 2020
Merrell Names Alex Brown as Vice President of U.S. Sales
ROCKFORD, Mich. (April 20, 2020) — Merrell has announced the appointment of Alex Brown to the position of Vice President of U.S. Sales reporting directly to Merrell’s global brand president, Chris Hufnagel. Alex joins Merrell after having spent his entire career in the outdoor and active lifestyle industry, most recently...
March 30, 2020
Cotopaxi Announces #OneUtah Campaign
Salt Lake City, UT, March 30, 2020- The Utah community is unique in the way it comes together in times of crisis. At the first sign of the COVID-19 crisis, the Utah business community rallied together and coordinated between community and civic leaders to explore how best to help the...
March 30, 2020
Grassroots cancels June Connect, replacing trade show with collaborative digital sell-in process for spring 2021
KNOXVILLE, TENN (MONDAY, MARCH 30, 2020) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will not gather for their spring Connect show as previously scheduled on June 12-15, 2020. Instead, due to direct impacts from COVID-19, the association will move ahead with...
March 26, 2020
Opinel drives sales for retail partners shuttered during COVID-19 outbreak
CHICAGO, IL (March 26, 2020) — In an effort to help retailers with shuttered storefronts or dramatically decreased business during the COVID-19 outbreak, Opinel knives has launched a new retail support program to drive sales and revenue for retail vendors. Under the new drop-ship model, retailers can take orders from...
March 24, 2020
EcoVessel Expands Revenue Sharing Program to include Non-Profit Organizations as Well as Struggling Retailers in the Wake of COVID-19
Boulder, CO, March 24, 2020 - Last week, EcoVessel announced the launch of their new Retail Partnership Program to help support struggling retailers in the wake of COVID-19. Now the Boulder-based drinkware company has taken their efforts a step further to invite non-profit organizations to apply to the profit-sharing program...
March 18, 2020
Outdoor Gear Exchange Statement on COVID-19: Temporary Closure
BURLINGTON, VT -- In the interest of the health and safety of our staff, customers, and the community, Outdoor Gear Exchange temporarily closed its Church Street retail store yesterday, March 17, at 5 p.m. While we hate to close, this is a necessary measure to support social distancing in our...
March 18, 2020
Sweet Protection Names Atle Enberget Director of Sales and Marketing
(BOULDER, CO - MARCH 2020)- Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has named Atle Enberget as its Director of Sales and Marketing, trusting a familiar face in the company with the job of streamlining two essential departments in 2020 and beyond....
March 18, 2020
BASE Performance expands to Australia with FastGear as Exclusive Distributor
Boulder, CO, Release: 18 March, 2020. BASE Performance is excited to announce FastGear as its exclusive distributor in Australia. Sports are more global than ever, and it is important for BASE to have representation and access in both hemispheres. Seeing the resilience of the entire country after the terrible fires...
March 16, 2020
La Sportiva Expands Western Canada Sales Capability with Howe Sound Sales
March 16, 2020 (BOULDER, Colo.)– La Sportiva, producers of the world’s finest mountain products since 1928, announces today that Howe Sound Sales has signed on to represent the brand in Western Canada, which includes British Columbia, Alberta, Saskatchewan, Manitoba, Yukon Territory and Northwest Territories. Howe Sound Sales is an established...
March 16, 2020
Stio Closes Retail Stores and Offices
JACKSON, Wyo. (March 16, 2020) – In response to the escalating coronavirus outbreak, Stio asked all corporate employees to begin working remotely effective Friday March 13, 2020. This action was taken to ensure the safety of Stio employees, vendors and visiting office guests and as a proactive step to help...
March 11, 2020
Specialized Bicycle Components partners with Adventure Fit to launch the Gold Rush Bike Rally, a “gravel bike hootenanny” in Colorado this September.
Boulder, CO. (March 11th, 2020) – Specialized Bicycle Components and Adventure Fit announce the revival of Gold Rush Bike Rally, a gravel bike race in historic gold mining country west of Boulder, Colorado. It is the sister event to the popular Old Man Winter Rally, an event known for its...
March 10, 2020
Teton Gravity Research (TGR) Names Steven Gray as Chief Growth Officer
Jackson, Wyo. (March 2020) - Teton Gravity Research (TGR) announced today that has hired Steven Gray as the company’s new Chief Growth Officer, pairing the global leader in action and adventure lifestyle media with a seasoned executive who has spent the past eight years specializing in sports and global partnerships....
