Business
October 23, 2020
SWIX US Partners with Wintersteiger, U.S. Ski Team for Improved Athlete Equipment
HAVERHILL, Mass. -- SWIX US, in partnership with Wintersteiger, has for the second year set up a tuning and waxing center at Copper Mountain in Frisco, Colorado. The goal of the program, says SWIX Alpine Racing Service Director, Graham Lonetto, is to “evaluate athlete’s skis and help them learn how...
October 22, 2020
OutsidePR Adds To Client Roster
Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin Resorts are two of the agency’s favorite ski areas, and OutsidePR is thrilled to announce...
October 22, 2020
National Ski Patrol Partners with Nikwax
[Seattle, WA, October 22, 2020]— For over 40 years, Nikwax has made sustainability and performance a priority. From never using PFCs, to carbon balancing its 43 years of operations, to the 2020 milestone of making its products from 100% recycled plastic, Nikwax has been a leader in the market. Today,...
October 22, 2020
Snowsports Industries America (SIA) Launches ClimateUnited
Park City, UT (October 22, 2020) - Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for...
October 22, 2020
Adventure Ready Brands Announces ‘Adventure Ready Girls’ Initiative to Increase Girls’ Outdoor Participation
LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure Ready Girls. Adventure Ready Brands seeks to...
October 21, 2020
Black Diamond-Parent Sees Mid-Single Q3 Revenue Gain
Clarus Corp said it expects sales growth for the third quarter to range from 5% to 6% as triple-digit gains at Sierra Bullets offsets a slight decline at Black Diamond. Sales are expected to range between $63 and $64 million, up from $60.2 million in the third quarter of 2019....
October 21, 2020
Winnebago Industries (WGO) Surpasses Q4 Earnings and Revenue Estimates
Winnebago Industries came out with quarterly earnings of $1.45 per share, beating the Zacks Consensus Estimate of $0.90 per share. This compares to earnings of $1.01 per share a year ago. This quarterly report represents an earnings surprise of 61.11%. A quarter ago, it was expected that this recreational vehicle...
October 21, 2020
RVshare Raises Over $100 Million in Growth Capital
RVshare announced a more than $100 million fundraising round led by KKR, with participation by existing investor Tritium Partners. The fundraising will provide capital, as well as access to KKR’s operational resources and global network, to help RVshare build on its leadership position and record 2020 growth in the RV...
October 21, 2020
Brunton Announces ECOmpass Project and Introduces New Eco-Friendly Models
LOUISVILLE, Colo. (Oct. 21, 2020) — Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces the Brunton ECOmpass Project, a program designed to improve business operations through sustainability efforts, manufacturing practice, well-being of personnel and the use of recycled and reclaimed materials for new compass models....
October 20, 2020
Outdoor Editors and Publishers Form Outdoor Media 4 Inclusion
A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities. Teresa Baker, founder of the Outdoor...
October 20, 2020
PeopleForBikes’ Work on Section 301 Tariffs Saves Bike Industry Millions
BOULDER, CO (Oct. 20, 2020) — PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018. Section 301 tariffs represent additional duties paid on nearly all imported goods from China. The United States Trade Representative...
October 19, 2020
Evans Group Named Outdoor Sales Representatives for Thorogood
MERRILL, WI –Weinbrenner Shoe Company, employee-owned manufacturer of Thorogood brand footwear announces The Evans Group as new sales representatives for the Outdoor sales division. Beginning November 1st, 2020, The Evans Group will be overseeing all sales operations for the Outdoor sales division in all states except Michigan, Ohio, West Virginia,...
October 16, 2020
Merrell To Be Represented by Mountain Source
ROCKFORD, Mich. and DENVER, Colo. (October 16, 2020) — Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Mountain Source as the premiere sales agency to represent the brand in The Rockies. “We are thrilled to be joining forces with Mountain Source,” said Alex Brown, Vice President...
October 16, 2020
GSI Outdoors Joins Prana’s Responsible Packaging Movement
SPOKANE, WA —GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, has joined Prana’s Responsible Packaging Movement. GSI Outdoors was early to adopt sustainability measures, and continues to investigate ways to make the business’s environmental footprint as light as possible. “Here at GSI we are committed to...
October 15, 2020
Application Process Opens for Waypoint Accelerator, An Opportunity for Early-Stage, Outdoor-Focused Companies
ASHEVILLE, NC—October 15, 2020 — Mountain BizWorks, a U.S. Treasury certified non-profit community development financial institution (CDFI), announced today that applications are now open for its Waypoint Accelerator program for early-stage outdoor-focused companies. The outdoor entrepreneurship and innovation accelerator, open to eight ventures per year, is set to take place...
October 15, 2020
Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative
Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...
October 15, 2020
ORTOVOX’s Beacon Retirement Program Removes Over 700 Outdated Beacons From the Backcountry
LONGMONT, Colo. (Oct. 15, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces the final season of its Beacon Retirement Program. This program is designed to remove dated beacons from the backcountry and to provide the means and education to replace them with safer equipment via...
October 14, 2020
New Boardriders Financing Sparks Lawsuit
To help it navigate the pandemic, Boardriders received fresh capital that now has priority over all other debt. However, previous lenders that were not included in the new round are upset that the new debt has top-ranking collateral rights upon the old debt, totalling $450 million. The original lenders have...
October 14, 2020
Hillsound’s BTR Stool Finds Niche with Hunt Retailers
Vancouver, BC (October 14 , 2020) - Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts has once again changed the game with the BTR (Better Than a Rock) stool. Launched in early 2020 as a backpacking stool, the BTR has found a...
October 14, 2020
Outdoor Research adds Midwest Outdoor Sales as sales agency in Midwest territory
SEATTLE, Wash. (Oct. 14, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Midwest Outdoor Sales, a sales agency representing the brand in the Midwest territory. Emily Rach, Jeff Reimann and their sales team will represent Outdoor Research in Missouri, Illinois, Wisconsin,...
October 14, 2020
Kuju Coffee Joins the JAM Collective Client Roster
San Francisco, CA – October 14, 2020–Kuju Coffee, the leading single-serve, pour-over brand in the US, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships. Founded by Eagle Scout brothers, Jeff...
October 14, 2020
The Outbound Collective Launches Initiatives to Support Underrepresented Communities and Get Everyone Outside
San Francisco, CA - October 14, 2020- Today, the Outbound Collective announced its comprehensive plan to build a better, more inclusive online home for the modern outdoor industry. They have created and launched a number of initiatives designed to promote representative storytelling, spotlight diverse artists, highlight underrepresented leaders in film,...
October 14, 2020
Backcountry and Utah Avalanche Center Launch Snow Safety Education Initiative
PARK CITY, Utah (Oct. 14, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources. The goal of the initiative is to make...
October 14, 2020
Norrøna Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales
BOULDER, Colo. (Oct. 14, 2020) —Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience...
October 13, 2020
MEC will lay off 15 percent of its workforce and close 1 store
Despite a large effort to save the struggling Canadian co-op MEC from being sold to an American investment firm, it appears the acquisition will proceed as the sale was green-lighted by the court. Read more on SNEWS.