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Business
July 1, 2020
Mountain Hardwear and American Mountain Guides Association Announce LGBTQIA2S+ Climbing Instructor Course
Richmond, Calif. (Julio 2, 2020)- Mountain Hardwear, in collaboration with American Mountain Guides Association (AMGA) and guidance from Lila Leatherman at Lamella Consulting has announced a three-day climbing course instructed by and in celebration of the LGBTQIA2S+ community. AMGA has offered the Single Pitch Instructor (SPI) rock climbing courses since...
July 1, 2020
Hydro Flask Launches #RefillForGood Campaign
Bend, OR (July 1, 2020) –Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to launch its new #RefillForGood campaign, underlining the brand’s continued global efforts to reduce single-use plastic consumption and waste. Beginning July 1, 2020,...
July 1, 2020
Oberalp Group Adds Two New North American Sales Reps
Boulder, CO (July 2020) - The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, announced today that it has added two representatives to its staff of regional sales representatives, giving the company a pair of experienced outdoor enthusiasts with strong familiarity with Oberalp’s biggest brands. David Anderson,...
June 30, 2020
Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...
June 30, 2020
Pacific Northwest-Based Ombraz Sunglasses Partners with Darby Communications
Bellevue, WA – June 30, 2020 –Ombraz Sunglasses, the mastermind behind the world’s most practical and durable sunnies, is thrilled to announce its partnership with fellow dynamic business Darby Communications. As Ombraz’s PR agency of record, Darby Communications will amplify the brand’s lineup of stylish armless shades, increasing its media...
June 30, 2020
PeopleForBikes President Tim Blumenthal Announces Retirement
BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become President and CEO on July 1, 2020....
June 15, 2020
Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour
(Williston, VT) - Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut, as an outdoor and safety-based brand bringing centuries of expertise in the climb, hike, ski,...
June 12, 2020
TerraTrike sees record-setting month for recumbent trike sales as many struggle with inventory
GRAND RAPIDS, Mich. — Amid record-setting sales numbers for the cycling industry as a whole, TerraTrike, the nation’s leading manufacturer of recumbent trikes, is celebrating its best month ever, with historic sales in May. Meanwhile, sister brands GreenSpeed and KMX are well-positioned to deliver inventory to new dealers looking to satisfy unprecedented...
June 10, 2020
Merrell Names Janice Tennant as Chief Marketing Officer
ROCKFORD, Mich. (June 10, 2020) — Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team. In this key role, Janice will...
June 9, 2020
Machines For Freedom Partners with OutsidePR as Agency of Record
SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus...
June 8, 2020
Backcountry Announces Executive Leadership Changes
PARK CITY, Utah (June 8, 2020) — Backcountry, the premier online specialty retailer of premium outdoor gear, accessories and apparel, announces today that its board of directors has named Melanie Cox chief executive officer, effective immediately. Additionally, Sarah Crockett will join the executive leadership team in the newly created role...
June 3, 2020
Rab and Lowe Alpine join Fair Wear Foundation
British outdoor brands Rab and Lowe Alpine, owned by Equip Outdoor Technologies UK Ltd., are excited to announce that they are now an approved member of Fair Wear Foundation. Fair Wear is an independent multi-stakeholder organization that works with garment brands, garment workers and garment industry influencers to improve labour...
May 27, 2020
Backbone Media Chosen by Bank of the West to Support Sustainability Initiatives
SAN FRANCISCO, CA (May 27, 2020) – Backbone Media, the country’s leading active lifestyle media agency, is working with Bank of the West to increase awareness that Bank of the West has the strongest environmental stance of any major US bank. Drawing on the bank’s long-standing values of sustainability, diversity,...
May 26, 2020
The Orvis Company Appoints Simon Perkins President
MANCHESTER, Vt. (May 26, 2020) —Orvis, the family-owned outdoor retailer, announces the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president, and is the third generation of the Perkins family to lead Orvis since 1965. Outgoing president/CEO Bill...
May 20, 2020
Supply Connector Partners with The GoodsConnector to Equip Reopening Economy
Asheville, NC – May 20, 2020 – Supply Connector partners with outdoor industry wholesale site College Outside to create The GoodsConnector in an effort to help equip outdoor communities who are beginning to reopen. The complimentary e-commerce platform gives manufacturers additional opportunities to sell their PPE and cleaning goods to...
May 19, 2020
Primus and Brunton Launch New Websites Designed to Improve Customer Experience
LOUISVILLE, Colo. (May 19, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, has partnered with VentureWeb to redesign their websites for an improved product...
May 14, 2020
Cast-and-Blast Apparel Brand Duck Camp Names rygr Agency of Record
AUSTIN, Texas (May 14, 2020) — Duck Camp, the cast-and-blast brand devoted to creating premium outdoor gear that will withstand the test of time in the field, names rygr, an integrated marketing agency, its agency of record. rygr will lead public relations and affiliate marketing efforts for Duck Camp, effective immediately....
May 12, 2020
Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19
Livermore, CA (May 12, 2020) - Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. With more than 30 years of experience designing...
May 12, 2020
CAKE and Polestar Announce Expanded Brand Partnership
(Stockholm, Sweden – May 12, 2020)– CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start. The two...
May 11, 2020
Hillsound Supporting Local Retailers Through Donation of Online Sales
Vancouver, BC (May 11, 2020) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, is making changes across its organization in an effort to support local independent retailers that may be affected by COVID-19. Hillsound Equipment, recognizing the impact that retailers have...
May 11, 2020
Kris McDivitt Tompkins and Timmy O’Neill to Speak at The Conservation Alliance (at Home) Breakfast
Bend, Ore., May 11, 2020– Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This Conservation Alliance event will be live-streamed and available to all registered attendees. Tompkins and O’Neill...
May 11, 2020
Royal Robbins Announces Key New Sales and Marketing Hires
SAN FRANCISCO, Calif. (May 11, 2020)– Royal Robbins announces two executive leadership team hires, effective immediately. Tom Janettas joins Royal Robbins as the new Director of Sales and Anne Soderstrom has been hired as Director of Marketing. “As we continue to face uncertainty in the world, I’m confident that our new...
May 6, 2020
Kitsbow Announces Addition of Andrew Chmar to Board of Directors
Old Fort, N.C. (May 6, 2020) — Kitsbow, maker of premium cycling clothing, and most recently PPE to equip medical workers and first responders fighting the COVID-19 pandemic, today announces that Andrew Chmar has joined Kitsbow’s Board of Directors. An expert logician having served in the U.S. Army for more than...
May 5, 2020
Primus and Brunton Expand Sales Team With Three New Agencies
LOUISVILLE, Colo. (May 5, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, announces partnerships with three respected sales agencies to expand brand representation, including...
May 1, 2020
Who let the dogs out? Kurgo partners with Pale Morning Media for strategic communications, public relations
KNOXVILLE, Tenn. – Since 2003, Kurgo has made the gear that gets people and dogs confidently out into the world. Pale Morning Media is pleased to announce its partnership with Kurgo, the outdoor dog brand committed to companionship and quality gear for adventurous dogs. From dogs in the car to...
