ESW Syndicated

April 26, 2021

Outerbike Plans to hold October Bike Demos in Bentonville and Moab

MOAB, Utah (April 26, 2021) –Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announced today that they will be running this year’s Moab, October 1-3, and Bentonville, October 22-24 events. The four previously scheduled events Killington, Crested Butte, Duluth, and South Lake...

February 2, 2021

PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling

BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...

September 25, 2020

Alta Cycling Group Rolls Out New Beeline Connect Bridge Software

KENT, Wash., (September 25, 2020) — Alta Cycling Group, a premier cycling company, is incorporating Beeline Connect’s new Bridge software to facilitate a new dealer locators integrated on Diamondback, Redline, IZIP, Haibike and Raleigh websites, to provide added support and improve processes for their authorized dealer network. This added software...

September 1, 2020

Meet the Future of Sneakers: The Deckers X Lab K-ST 21

GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...

March 23, 2020

PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption

BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and restrictions. “The bike industry stands with the rest...

October 21, 2019

New for Fall 2019, PEARL iZUMi Expands PI / Black Collection to Excel in Winter Conditions

LOUISVILLE, Colo., (October 21, 2019) - PEARL iZUMi,  the world leader in cycling apparel and footwear, has upgraded its high-end, performance-oriented PI  / Black product line to include an assortment of new pieces for cyclists planning to ride during the colder fall and winter seasons. Tailored to wrap the rider’s...

October 8, 2019

Nester Hosiery promotes Kumerow to Director of Sustainability

Mt. Airy, NC –Nester Hosiery, a leading US manufacturer of performance merino wool socks and home to the Farm to Feet brand, has promoted Katie Kumerow to Director of Sustainability.  For the past four years, Kumerow has been developing and driving sustainability programs for Nester Hosiery as the Sustainability Manager....

October 8, 2019

Liv Cycling Introduces New E-Bike Built for Women

NEWBURY PARK, Calif. (Oct. 8, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its newest E-bike models, Thrive E+ EX Pro and the Thrive E+ Pro, to its on-road line. The Thrive E+ series blends the fast and light feeling of a road...

October 1, 2019

2020 Obstacle Course Racing World Championships To Be Held in Stratton, Vermont

Adventurey, the producer of world-class obstacle course races (OCR), announced today that the seventh annual independent Obstacle Course Racing World Championships (OCRWC) will be held at Stratton Mountain Resort, Vermont, USA, October 2-4, 2020. “We cannot wait to introduce all of our athletes to everything Stratton Mountain has to offer,”...

September 23, 2019

Honey Stinger Announces 2019-2020 Collegiate Athletic Partnerships

STEAMBOAT SPRINGS, Colo. (Sep. 23, 2019)— Honey Stinger, the award-winning maker of sports nutrition products featuring honey, is pleased to announce its full lineup of collegiate athletic partnerships for the 2019-2020 school year. The list is highlighted by new multi-year agreements with both the University of Southern California and Pennsylvania...

September 19, 2019

Winter Riding Authority PEARL iZUMi Debuts New Fall 2019 Road Collection

LOUISVILLE, Colo., (September, 19  2019) — Addressing the changing needs of riders in the road performance category,  PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces an entirely new line of cold weather road pieces featuring Recycled Repreve® XS Polyester, Bioviz® reflective elements and PI Dry® water shedding...

September 19, 2019

PEARL iZUMi New BikeStyle Collection Blends Performance with Style for Fall 2019

LOUISVILLE, Colo., (September, 19  2019) — For Fall 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a new line of fresh designs via its BikeStyle Collection, gear designed to let riders express their love for the ride during everyday life. “PEARL iZUMi has a long history...

September 17, 2019

Top Trail Runners at Ring of Steall Fighting to Qualify for Grand Final

KINLOCHLEVEN, SCOTLAND– The technical and often muddy terrain of the Scottish Highlands are the setting for this Saturday’s 29 km Ring of Steall Skyrace™. The sixth and final race of the season-long Golden Trail World Series, the Ring of Steall is the last chance for runners to secure their place...

September 10, 2019

Merrell and Dogfish Head Craft Brewery Launch Limited-Edition Trail Running Shoe

Rockford, Mich. and Milton, Del. (Sept. 10, 2019) – Outdoor performance brand Merrell and Dogfish Head Craft Brewery have launched a cobranded trail running shoe inspired by two of their shared passions: the outdoors and beer. The limited-edition Merrell Agility Synthesis X Dogfish trail runner is now available in select...

September 7, 2019

Russia Dominates at Ninja OCR World Championships

MOSCOW, RUSSIA – Monday early morning, athletes from the Americas, Asia, the Pacific, and Europe celebrated their performances after the Ninja OCR World Championships. 2,000 competitors raced head to head over a spectacular and challenging 160 m course, flanked by thousands of spectators following the athletes. Australian Olivia Vivian put...

September 4, 2019

IRONMAN and Suunto Partner To Create Suunto 9 Baro Titanium IRONMAN Limited Edition GPS Watch

TAMPA, Fla / OGDEN, Utah (Sept. 4, 2019) – IRONMAN, a Wanda Sports Group company, in partnership with Suunto, one of the global leaders in sports watches and precision instruments, announced today the launch of the Suunto 9 Baro Titanium IRONMAN® Limited Edition watch — utilizing the brand’s top-selling GPS multisport...

August 22, 2019

Rad Power Bikes Builds Their Most Affordable and Adaptable Ebike Yet

SEATTLE - August 22, 2019 - To help free people from their cars, Rad Power® Bikes introduces its lowest priced model yet - the RadRunner™ electric utility bike. It’s packed with useful features that make it part two-seater moped, part electric cargo bike all for $1,299. “Sitting in the car...

August 20, 2019

Liv Cycling Unveils New Pique 29 Off-Road Series

NEWBURY PARK, Calif. (Aug. 20, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new Pique 29 series, its first off-road bike with 29-inch wheels. Designed for riders who want to go fast when racing or on long epic rides, the Pique 29...

August 15, 2019

PEARL iZUMi Exceeds Expectations for Its Social Purpose Pledge

LOUISVILLE, CO (August 15, 2019) — Today marks one year since PEARL iZUMi announced a new Social Purpose, Ride More, Do More: “Because we believe how we live shapes how future generations ride, we pledge to ride more and do more.” As part of this industry-leading initiative, PEARL iZUMi outlined...

August 7, 2019

Star-Studded Field Converges at Sierre-Zinal Race

ZINAL, SWITZERLAND – This Sunday’s fourth Golden Trail World Series race of 2019, the famed Sierre-Zinal race in the Swiss Alps, is loaded with top runners. Traditionally a race that attracts runners from a variety of disciplines due to its “short” and “flat” 31km route (despite gaining 2,200 meters from...

August 6, 2019

Orange Mud expands its warehouse and business to Round Rock, Texas.

Round Rock, TX (August 6th, 2019) – Orange Mud expands its warehouse and business to Round Rock, Texas. Orange Mud’s new headquarters in Round Rock, Texas went live this summer on June 15th. Josh Sprague, Orange Mud’s CEO noted, “We’ve been very fortunate to continue our growth year after year,...

August 5, 2019

Purist Announces First Partner For Purist Collective

Morgan Hill, CA - Award-winning and innovative stainless steel bottle company Purist announced today that it has partnered with p:ear, a long-standing organization that mentors homeless youth in Portland, Ore., marking the first step of a project aimed at amplifying the messages of non-profit organizations focused on issues such as...

August 1, 2019

Tailwind Nutrition Celebrates Home State with Release of Colorado Cola

Durango, CO – August 1, 2019 –  Tailwind Nutrition releases its newest flavor, Colorado Cola, today on Colorado Day, the anniversary of Colorado’s admittance to the United States. Inspired in equal parts by the cola that many runners drink at aid stations and the state that Tailwind calls home, Colorado...

August 1, 2019

Safe, Easy-to-Use QuikClot® Gauze Puts Power to Stop Bleeding in Everyone’s Hands

LITTLETON, N.H. (August 1, 2019) — Adventure® Medical Kits, the leading name in outdoor first aid, puts the power to stop bleeding in every consumer’s hands with the launch of new QuikClot® Gauze in Z-fold, available on Amazon and retailers nationwide beginning August 1, 2019. Tested and proven through years...

July 30, 2019

Jessie Diggins Joins Salomon Footwear, Apparel and Gear Team

Ogden, UTAH (July 30, 2019) – Jessie Diggins, the American Nordicskiing star and 2018 Olympic champion, has officially joined Salomon’s footwear, apparel and gear team. Diggins was previously a Salomon Nordic ski and boot athlete and will now represent the brand across all categories, with a strong focus on running...