ESW Syndicated

April 26, 2021

Outerbike Plans to hold October Bike Demos in Bentonville and Moab

MOAB, Utah (April 26, 2021) –Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announced today that they will be running this year’s Moab, October 1-3, and Bentonville, October 22-24 events. The four previously scheduled events Killington, Crested Butte, Duluth, and South Lake...

February 2, 2021

PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling

BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...

September 25, 2020

Alta Cycling Group Rolls Out New Beeline Connect Bridge Software

KENT, Wash., (September 25, 2020) — Alta Cycling Group, a premier cycling company, is incorporating Beeline Connect’s new Bridge software to facilitate a new dealer locators integrated on Diamondback, Redline, IZIP, Haibike and Raleigh websites, to provide added support and improve processes for their authorized dealer network. This added software...

September 1, 2020

Meet the Future of Sneakers: The Deckers X Lab K-ST 21

GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...

March 23, 2020

PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption

BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and restrictions. “The bike industry stands with the rest...

December 20, 2019

Tailwind Nutrition Joins #RagnarNation as Official Sponsor for Ragnar Relay in 2020

Durango, CO – December 20, 2019 –  Tailwind Nutrition is proud to announce its 2020 partnership with Ragnar Relay, the largest running relay series in the world. Together they hope to encourage participants to push their limits as part of Ragnar’s active, fun-loving community. Founded in Durango, CO by endurance...

November 29, 2019

Mass Participation World Partners with Ashworth Awards

SINGAPORE  (November 30, 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is proud to announce a partnership with American awards manufacturer, Ashworth Awards. With over 50 years of working with race directors, event coordinators, and the mass participation industry, Ashworth...

November 7, 2019

PEARL iZUMi Introduces New Footwear Styles for Fall 2019

LOUISVILLE, Colo., (November, 7 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a number of new shoes, including the brand’s first ever shoe designed specifically for gravel riding, a women’s style designed exclusively for indoor studio cycling and a new top performing road shoe featuring...

November 1, 2019

Nike Swim Introduces Pinnacle Performance Goggle: Nike Vapor

Portland, Ore. (Nov. 1, 2019) – Today Nike Swim unveils its most innovative performance swim goggle to date: the Nike Vapor. Nike Swim’s pinnacle performance, FINA approved goggle is engineered to minimize drag and maximize field of view, for optimal performance. Featuring a curved, oversized, drag resistant lenses, the Nike...

November 1, 2019

Nathan Sports Fall/Winter ‘19 Gear Collection Follows the Motto “See and Be Seen”

Fountain Valley, CA (Nov 1, 2019) – Nathan Sports, leader in running hydration and visibility, is proud to launch the Hypernight Collection of running accessories. This series of gloves, hats, beanies, and headbands features reflective details to keep you both warm and visible on those winter runs. With November being...

November 1, 2019

Balega Launches Limited Edition Hidden Comfort Sock to Benefit Lesedi Project

DURHAM, N.C. (November 1, 2019) — Since its inception, community and helping those less fortunate has been a cornerstone of Balega International. This year, Balega is proud to launch a limited edition collection of Hidden Comfort socks to benefit the Lesedi Project, Balega’s non-profit organization and give-back initiative to strengthen...

October 25, 2019

PEARL iZUMi Introduces First-Ever Women’s Indoor Cycling-Specific Collection

LOUISVILLE, CO (October 25, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces the Wander studio collection. While created predominantly for indoor cycling and spin classes, the Wander Collection is perfect for women planning to split their time both inside and outside the gym. “Many of...

October 21, 2019

Honey Stinger Announces Partnership with Elite Distance Runner Jared Ward

STEAMBOAT SPRINGS, Colo. — Honey Stinger, the award-winning maker of sports nutrition products featuring honey, today announced the signing of elite American distance runner Jared Ward as the brand’s first “Hive Platinum” athlete. Ward, who is aiming for a top-three finish at the upcoming TCS New York City Marathon, boasts...

October 21, 2019

New for Fall 2019, PEARL iZUMi Expands PI / Black Collection to Excel in Winter Conditions

LOUISVILLE, Colo., (October 21, 2019) - PEARL iZUMi,  the world leader in cycling apparel and footwear, has upgraded its high-end, performance-oriented PI  / Black product line to include an assortment of new pieces for cyclists planning to ride during the colder fall and winter seasons. Tailored to wrap the rider’s...

October 8, 2019

Nester Hosiery promotes Kumerow to Director of Sustainability

Mt. Airy, NC –Nester Hosiery, a leading US manufacturer of performance merino wool socks and home to the Farm to Feet brand, has promoted Katie Kumerow to Director of Sustainability.  For the past four years, Kumerow has been developing and driving sustainability programs for Nester Hosiery as the Sustainability Manager....

October 8, 2019

Liv Cycling Introduces New E-Bike Built for Women

NEWBURY PARK, Calif. (Oct. 8, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its newest E-bike models, Thrive E+ EX Pro and the Thrive E+ Pro, to its on-road line. The Thrive E+ series blends the fast and light feeling of a road...

October 1, 2019

2020 Obstacle Course Racing World Championships To Be Held in Stratton, Vermont

Adventurey, the producer of world-class obstacle course races (OCR), announced today that the seventh annual independent Obstacle Course Racing World Championships (OCRWC) will be held at Stratton Mountain Resort, Vermont, USA, October 2-4, 2020. “We cannot wait to introduce all of our athletes to everything Stratton Mountain has to offer,”...

September 23, 2019

Honey Stinger Announces 2019-2020 Collegiate Athletic Partnerships

STEAMBOAT SPRINGS, Colo. (Sep. 23, 2019)— Honey Stinger, the award-winning maker of sports nutrition products featuring honey, is pleased to announce its full lineup of collegiate athletic partnerships for the 2019-2020 school year. The list is highlighted by new multi-year agreements with both the University of Southern California and Pennsylvania...

September 19, 2019

Winter Riding Authority PEARL iZUMi Debuts New Fall 2019 Road Collection

LOUISVILLE, Colo., (September, 19  2019) — Addressing the changing needs of riders in the road performance category,  PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces an entirely new line of cold weather road pieces featuring Recycled Repreve® XS Polyester, Bioviz® reflective elements and PI Dry® water shedding...

September 19, 2019

PEARL iZUMi New BikeStyle Collection Blends Performance with Style for Fall 2019

LOUISVILLE, Colo., (September, 19  2019) — For Fall 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a new line of fresh designs via its BikeStyle Collection, gear designed to let riders express their love for the ride during everyday life. “PEARL iZUMi has a long history...

September 17, 2019

Top Trail Runners at Ring of Steall Fighting to Qualify for Grand Final

KINLOCHLEVEN, SCOTLAND– The technical and often muddy terrain of the Scottish Highlands are the setting for this Saturday’s 29 km Ring of Steall Skyrace™. The sixth and final race of the season-long Golden Trail World Series, the Ring of Steall is the last chance for runners to secure their place...

September 10, 2019

Merrell and Dogfish Head Craft Brewery Launch Limited-Edition Trail Running Shoe

Rockford, Mich. and Milton, Del. (Sept. 10, 2019) – Outdoor performance brand Merrell and Dogfish Head Craft Brewery have launched a cobranded trail running shoe inspired by two of their shared passions: the outdoors and beer. The limited-edition Merrell Agility Synthesis X Dogfish trail runner is now available in select...

September 7, 2019

Russia Dominates at Ninja OCR World Championships

MOSCOW, RUSSIA – Monday early morning, athletes from the Americas, Asia, the Pacific, and Europe celebrated their performances after the Ninja OCR World Championships. 2,000 competitors raced head to head over a spectacular and challenging 160 m course, flanked by thousands of spectators following the athletes. Australian Olivia Vivian put...

September 4, 2019

IRONMAN and Suunto Partner To Create Suunto 9 Baro Titanium IRONMAN Limited Edition GPS Watch

TAMPA, Fla / OGDEN, Utah (Sept. 4, 2019) – IRONMAN, a Wanda Sports Group company, in partnership with Suunto, one of the global leaders in sports watches and precision instruments, announced today the launch of the Suunto 9 Baro Titanium IRONMAN® Limited Edition watch — utilizing the brand’s top-selling GPS multisport...

August 22, 2019

Rad Power Bikes Builds Their Most Affordable and Adaptable Ebike Yet

SEATTLE - August 22, 2019 - To help free people from their cars, Rad Power® Bikes introduces its lowest priced model yet - the RadRunner™ electric utility bike. It’s packed with useful features that make it part two-seater moped, part electric cargo bike all for $1,299. “Sitting in the car...