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ESW Syndicated
February 2, 2021
PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling
BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...
September 25, 2020
Alta Cycling Group Rolls Out New Beeline Connect Bridge Software
KENT, Wash., (September 25, 2020) — Alta Cycling Group, a premier cycling company, is incorporating Beeline Connect’s new Bridge software to facilitate a new dealer locators integrated on Diamondback, Redline, IZIP, Haibike and Raleigh websites, to provide added support and improve processes for their authorized dealer network. This added software...
September 1, 2020
Meet the Future of Sneakers: The Deckers X Lab K-ST 21
GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...
March 23, 2020
PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption
BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and restrictions. “The bike industry stands with the rest...
December 20, 2019
Tailwind Nutrition Joins #RagnarNation as Official Sponsor for Ragnar Relay in 2020
Durango, CO – December 20, 2019 – Tailwind Nutrition is proud to announce its 2020 partnership with Ragnar Relay, the largest running relay series in the world. Together they hope to encourage participants to push their limits as part of Ragnar’s active, fun-loving community. Founded in Durango, CO by endurance...
November 29, 2019
Mass Participation World Partners with Ashworth Awards
SINGAPORE (November 30, 2019) – Mass Participation World (MPW), the global leaders dedicated to facilitating education and collaboration in the mass participation sports industry, is proud to announce a partnership with American awards manufacturer, Ashworth Awards. With over 50 years of working with race directors, event coordinators, and the mass participation industry, Ashworth...
November 7, 2019
PEARL iZUMi Introduces New Footwear Styles for Fall 2019
LOUISVILLE, Colo., (November, 7 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a number of new shoes, including the brand’s first ever shoe designed specifically for gravel riding, a women’s style designed exclusively for indoor studio cycling and a new top performing road shoe featuring...
November 1, 2019
Nike Swim Introduces Pinnacle Performance Goggle: Nike Vapor
Portland, Ore. (Nov. 1, 2019) – Today Nike Swim unveils its most innovative performance swim goggle to date: the Nike Vapor. Nike Swim’s pinnacle performance, FINA approved goggle is engineered to minimize drag and maximize field of view, for optimal performance. Featuring a curved, oversized, drag resistant lenses, the Nike...
November 1, 2019
Nathan Sports Fall/Winter ‘19 Gear Collection Follows the Motto “See and Be Seen”
Fountain Valley, CA (Nov 1, 2019) – Nathan Sports, leader in running hydration and visibility, is proud to launch the Hypernight Collection of running accessories. This series of gloves, hats, beanies, and headbands features reflective details to keep you both warm and visible on those winter runs. With November being...
November 1, 2019
Balega Launches Limited Edition Hidden Comfort Sock to Benefit Lesedi Project
DURHAM, N.C. (November 1, 2019) — Since its inception, community and helping those less fortunate has been a cornerstone of Balega International. This year, Balega is proud to launch a limited edition collection of Hidden Comfort socks to benefit the Lesedi Project, Balega’s non-profit organization and give-back initiative to strengthen...
October 25, 2019
PEARL iZUMi Introduces First-Ever Women’s Indoor Cycling-Specific Collection
LOUISVILLE, CO (October 25, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces the Wander studio collection. While created predominantly for indoor cycling and spin classes, the Wander Collection is perfect for women planning to split their time both inside and outside the gym. “Many of...
October 21, 2019
Honey Stinger Announces Partnership with Elite Distance Runner Jared Ward
STEAMBOAT SPRINGS, Colo. — Honey Stinger, the award-winning maker of sports nutrition products featuring honey, today announced the signing of elite American distance runner Jared Ward as the brand’s first “Hive Platinum” athlete. Ward, who is aiming for a top-three finish at the upcoming TCS New York City Marathon, boasts...
October 21, 2019
New for Fall 2019, PEARL iZUMi Expands PI / Black Collection to Excel in Winter Conditions
LOUISVILLE, Colo., (October 21, 2019) - PEARL iZUMi, the world leader in cycling apparel and footwear, has upgraded its high-end, performance-oriented PI / Black product line to include an assortment of new pieces for cyclists planning to ride during the colder fall and winter seasons. Tailored to wrap the rider’s...
October 15, 2019
velofix Continues Momentum with Investment in Strategic Hires and New U.S. Headquarters
VANCOUVER, British Columbia (October 15, 2019) - velofix, the leading Mobile Bike Shop operator in North America, is on a mission to get more people on bikes by redefining the service experience to meet the demands of today’s discerning consumer. The six-year-old company was founded by entrepreneurial cyclists Chris Guillemet, Boris...
October 11, 2019
Runderwear’s Award-Winning, Anti-Blister Socks Now Available in US
Poole, England (October 11, 2019) — On the heels of their successful Easy-On Support Bra launch, Runderwear– the award-winning UK brand that created the recent seamless running underwear boom – is proud to introduce another new product to North American consumers: Their renowned Anti-Blister Running Socks will be available this...
October 10, 2019
Rad Power Bikes and Cascade Bicycle Club Break Ebike World Record
SEATTLE - October 10, 2019 — It’s official! Rad Power® Bikes, Cascade Bicycle Club and hundreds of Seattle ebike riders now hold the GUINNESS WORLD RECORDS™ title for most ebikes on a single ride. The 405-person group ride, which took place in September 2018, was just confirmed to have surpassed...
October 9, 2019
World OCR Joins UNFCCC’s Sports for Climate Action
Lausanne, Switzerland: World OCR is proud to announced that it has joined the United Nations Framework Convention on Climate Change’s (UNFCCC) Sports for Climate Action initiative as a signatory to the Sports for Climate Action Framework. The Sports for Climate Action initiative calls on sporting organizations to acknowledge the contribution...
October 8, 2019
PeopleForBikes Welcomes New Marketing Director Jose Maldonado
BOULDER, Colo. (October 8, 2019) – Jose Maldonado, a widely respected marketing leader for Backcountry.com and Competitive Cyclist (CC), will join the PeopleForBikes (PFB) staff team Oct. 14 as marketing director. Maldonado was selected from a pool of 250 applicants. He will guide all of PFB's marketing projects, including the further...
October 8, 2019
Nester Hosiery promotes Kumerow to Director of Sustainability
Mt. Airy, NC –Nester Hosiery, a leading US manufacturer of performance merino wool socks and home to the Farm to Feet brand, has promoted Katie Kumerow to Director of Sustainability. For the past four years, Kumerow has been developing and driving sustainability programs for Nester Hosiery as the Sustainability Manager....
October 8, 2019
Liv Cycling Introduces New E-Bike Built for Women
NEWBURY PARK, Calif. (Oct. 8, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its newest E-bike models, Thrive E+ EX Pro and the Thrive E+ Pro, to its on-road line. The Thrive E+ series blends the fast and light feeling of a road...
October 7, 2019
HeiQ provides sustainable dyeing and finishing solutions with its award-winning technology for Truecycled by Twinery
Zurich/Switzerland, October 7, 2019. Swiss textile innovator HeiQ partners with Twinery to significantly reduce waste in their apparel production supply chain. Apparel manufacturing is the second largest polluting industry in the world. While there are many solutions to this problem, Bodyline has taken the lead to focus on developing a...
October 2, 2019
Darn Tough Vermont® Athletes Robert Killian and Nicole Mericle Win Spartan® World Championships
Northfield, VT. (October 2, 2019) – Darn Tough Vermont congratulates Robert Killian and Nicole Mericle on their hard-fought victories to walk away with World Championship titles at this past weekend’s Spartan World Championships in Lake Tahoe. Killian and Mericle, both Darn Tough sponsored athletes, beat out over 150 other elite...
October 1, 2019
2020 Obstacle Course Racing World Championships To Be Held in Stratton, Vermont
Adventurey, the producer of world-class obstacle course races (OCR), announced today that the seventh annual independent Obstacle Course Racing World Championships (OCRWC) will be held at Stratton Mountain Resort, Vermont, USA, October 2-4, 2020. “We cannot wait to introduce all of our athletes to everything Stratton Mountain has to offer,”...
September 25, 2019
OCR Buddy named the global calendar of World OCR
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today OCR Buddy as the official Obstacle Course Racing (OCR) calendar worldwide. OCR Buddy is the largest global calendar listing for OCR and Ninja events and provides the only integrated single source for event information. “FISO is at...
September 24, 2019
Runderwear to Launch New Running Bra Nov 1: Most Supportive, Widest Size Range Ever
Poole, England (September 20, 2019) — Runderwear – the award-winning UK brand that created the recent seamless running underwear boom – is adding a third running bra to its popular line, offering the widest size range and best support yet, in keeping with its core ethos of bringing more inclusiveness and diversity into...
