Events

July 30, 2020

Rescheduled: JAM Sessions to Feature a Discussion on Representation in the Outdoor Industry with Black-Owned Retailer Slim Pickins Outfitters

San Francisco, Calif. – July 30, 2020–JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. Due to technical difficulties, this Session has been rescheduled to next week when JAM Sessions will present: An Outdoor Original:...

July 22, 2020

Monumental Outdoors Bill Passed by Congress

WASHINGTON, D.C. — On July 22, the U.S. House of Representatives took the final vote on the Great American Outdoors Act, sending it on to the president’s desk to be signed into law. The Great American Outdoors Act will dedicate $900 million annually to the Land and Water Conservation Fund...

July 22, 2020

The Pikes Peak APEX Releases Start Format Changes & COVID-19 Safety Plan for September Mountain Bike Challenge

Colorado Springs, Colorado—Sports Strategies announced today the safety plan and change in format for The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain.  Instead of a mass start, the event will move to a small group and individual...

July 21, 2020

rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail

Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...

July 14, 2020

Teton Gravity Research (TGR) Opens 2020 MTB Grom Contest

Jackson, Wyo. (July 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today it has officially opened its First Annual 2020 MTB Grom Contest, welcoming all mountain bikers under the age of 18 to compete for the chance to win a year-long sponsorship...

July 14, 2020

ReSport partners with USRowing for “Row the Great Lakes” Challenge

Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...

July 8, 2020

2020 DK Event Cancelled Due to COVID-19 Pandemic

EMPORIA, Kan., July 8, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September 12, 2020, has been cancelled due to ongoing COVID-19 concerns. The decision comes after thorough...

July 1, 2020

First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race

Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It during the COVID-19 pandemic. The Out Living It Relay is a small group race that...

July 1, 2020

Hyland’s Powered Announces 2020-2021 Ambassador Team

LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United States have been chosen to represent the Hyland’s Powered brand. While Hyland’s Powered is perhaps...

June 29, 2020

XTERRA Adventures Premieres July 2, 2020 on Outside TV

Honolulu, HI (June 29, 2020) - An all-new 2020 season of XTERRA Adventures television shows will debut on Outside TV this Thursday, July 2, at 9pm EDT. The six-episode series will showcase incredible destinations, the determination and drive of the human spirit, and the unique stories of XTERRA with broadcast...

June 17, 2020

Kiwi Multi-Sport Phenom Kieran McPherson to ‘Tri Across New Zealand’

San Pedro, California (June 17, 2020) —What does a world-class multi-sport athlete do when racing is cancelled across the globe and his borders are shut? To keep in top shape in case racing reopens, New Zealand professional XTERRA athlete Kieran McPherson creates his own ‘racing’ adventures: His backyard iron-distance tri in...

June 17, 2020

SBT GRVL Announces SBT VRTL Ride Experience

STEAMBOAT SPRINGS, Colo., (June 17, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, is launching a new virtual ride in place of the canceled August event. SBT VRTL is a free community ride experience that will be held on Sunday, August 16, with participants choosing where, when...

June 11, 2020

Event Southwest Launches the Texas Distance Challenge

Austin, Texas - The Texas Distance Challenge, a new, virtual initiative created to highlight and support the open spaces of the great state of Texas, will take place from July 1, 2020 to April 30, 2021 and encourages runners and cyclists to work toward a goal while giving back to...

June 9, 2020

ASSOS USA and The Pikes Peak APEX Invite You to The Hunt

ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North...

May 29, 2020

Dirty Kanza Announces Dirty Kanza: *Ad Astra* Edition, a Virtual Gathering from May 27 – 31

EMPORIA, Kans., May 29, 2020 —Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today through Sunday, May 31. The Life Time team will bring cycling enthusiasts a virtual weekend...

May 26, 2020

Run the Perfect Mile in Support of Frontline Workers

BOSTON (May 26, 2020) – Today, a cohort of outdoor industry brands announced the Perfect Mile, a global virtual run to raise money for those helping to fight COVID-19. Inspired by the legacy of Sir Roger Bannister, the doctor-medic who ran his perfect sub-four minute mile after a day’s work in...

May 20, 2020

Covid-19: 2020 UTMB® Mont-Blanc is cancelled

After having carefully examined all the options in compliance with the government’s regulations, but also after having consulted with the runners, local authorities and partners, the UTMB® Mont-Blanc organization team regrets to announce that due to the COVID-19 pandemic, the 2020 edition, which was scheduled to take place from August...

May 19, 2020

Molokaʻi-2-Oʻahu Paddleboard World Championships Goes Virtual

HONOLULU, HI (May 19, 2020) – Molokaʻi-2-Oʻahu Paddleboard World Championships (M2O) opened registration this week for its M20 Virtual race to celebrate paddling worldwide. M20 Virtual is a 16-mile ‘Anyone, Anywhere, Anything Goes’ event that will take place over the three-day July 24th-26th. M2O, the prestigious annual 32-mile race across the Ka’iwi...

May 13, 2020

Dominion Energy Riverrock Announces ‘Virtual Experience’ to Celebrate 2020 Festival

RICHMOND, VA – Dominion Energy Riverrock is planning its first Virtual Experience to bring the sights and sounds of the festival, which was originally scheduled for May 15-17 before its cancellation due to the COVID-19 outbreak and associated restrictions on large events, directly to viewers and participants. The Virtual Experience...

May 12, 2020

Verde Brand Communications Releases Digital Marketing Course for Specialty Brands

DURANGO, Colo. (May 12, 2020) - Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12, 2020. Led by Kristin Carpenter, founder of Verde Brand Communications and the Channel Mastery podcast,...

May 11, 2020

Kris McDivitt Tompkins and Timmy O’Neill to Speak at The Conservation Alliance (at Home) Breakfast

Bend, Ore., May 11, 2020– Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This Conservation Alliance event will be live-streamed and available to all registered attendees. Tompkins and O’Neill...

May 8, 2020

Co2uT Gravel (p/b Team Evergreen) Opens Pre-Registration to Women-Only May 10th

EVERGREEN, COLO. May 8, 2020 — Desert Gravel and Team Evergreen will be opening pre-registration to women on May 10th, for their inaugural  Co2uT gravel race, (scheduled in October). This unique event showcases all the Grand Valley has to offer (on and off-road) from Fruita, across the border of UT...

May 7, 2020

ReSport Launches Platform for British Rowing Challenges and Virtual Races

Realtime Experience Sport (ReSport), a platform for advanced mapping, registration, results, and race tracking systems, has partnered with British Rowing to develop a slate of virtual events to compensate for the cancellation of rowing races due to the COVID-19 pandemic. First up, the 1 Minute Challenge kicks off Friday, May...

May 1, 2020

Team Evergreen to present the Co2uT in 2020

EVERGREEN, COLO. May 1, 2020 — Team Evergreen Cycling and Desert Gravel are teaming up to present the inaugural Co2uT gravel race, scheduled for October 10th, 2020.  This unique “Desert Gravel” event starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. Taking advantage of all...

April 30, 2020

Trail Racing Over Texas’s Summer Virtual Running Series a Huge Success

Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their amazing running community a way to stay fit and stay connected with other runners. The...