Events

April 14, 2020

360 Adventure Collective Announces New Dates for Southern Shows

Asheville, NC– April 14, 2020– 360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, today announced that the Southeast Summer Expo and the Alabama Summer Expo have been rescheduled for August 2020. The Southeast Summer Expo, initially...

April 14, 2020

Happy Hippie Harvest Run Adds Ultra Distances

LAS VEGAS, NEVADA – April 14, 2020 – Beyond Limits Running is pleased to announce the 2nd Annual Happy Hippie Harvest Run will take place November 7, 2020 at the non-profit Gilcrease Orchard in Las Vegas, Nevada. Not only will happy hippie runners have an opportunity to run a 5K,...

March 31, 2020

Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5

EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...

March 30, 2020

Grassroots cancels June Connect, replacing trade show with collaborative digital sell-in process for spring 2021

KNOXVILLE, TENN (MONDAY, MARCH 30, 2020) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will not gather for their spring Connect show as previously scheduled on June 12-15, 2020. Instead, due to direct impacts from COVID-19, the association will move ahead with...

March 25, 2020

PK Grills Introduces National Stay In & Cook Out Day, Saturday, March 28

LITTLE ROCK, Ark. (March 25, 2020) – Typically, warmer springtime temperatures across the country would mean the beginning of backyard barbeque parties and get-togethers. While the coronavirus makes those gatherings irresponsible right now, PK Grills believes we need to celebrate a good barbeque with friends now more than ever.  PK...

March 25, 2020

Recover Brands Launch #SupportLocal Fundraiser

Charlotte, NC (March 25, 2020)- As COVID-19 continues to spread around the country closing stores and shutting shops, North Carolina based Recover Brands are showing up for small business with their #SupportLocal fundraiser. The fundraiser, that launched at the beginning of the week, invests $10 from every shirt sold into...

March 25, 2020

In wake of COVID-19 race cancellations, Run The Edge co-founded by Olympian Adam Goucher to offer FREE virtual race options

Boulder, CO March 25, 2020 – The COVID-19 crisis has sent the world spinning with a flood of event cancellations. Nearly every running race and event scheduled this spring has been canceled or postponed. “To athletes training for races, this news can feel devastating,” said Run The Edge Co-Founder and...

March 20, 2020

Marmot Announces Attendance Of Grassroots Connect

Rohnert Park, Calif. – March 20, 2020 – Marmot® is proud to announce its participation in the 2020 Grassroots Connect show taking place in Knoxville, Tennessee this June. The show, organized by the Grassroots Outdoor Alliance, supports Marmot’s commitment to outdoor specialty dealers and the overall growth of the outdoor...

March 13, 2020

XTERRA Statement on COVID-19

XTERRA Global, LLC, owners and producers of the XTERRA World Tour, are following direction provided by the Centers for Disease Control (CDC), World Health Organization (WHO), and local municipalities regarding the coronavirus (COVID-19) for each of the 35 events in 25 countries on the 2020 XTERRA World Championship Qualifying Series...

March 12, 2020

Outdoor Gear Exchange Launches Events to Grow LGBTQIA+ Participation in Outdoor Sports

BURLINGTON, VT -- Outdoor Gear Exchange (OGE) is excited to announce a series of events running throughout the spring and summer. The aim is to create a welcoming experience for all members of the LGBTQIA+ community from purchasing gear to finding like minded participants in sports such as rock climbing...

March 12, 2020

US Trail Running Conference announces partnership agreement with Spartan Trail

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference, has announced that Spartan Trail will be the presenting sponsor for the Trail Runner segment at the 2020 event. The eighth annual US Trail Running Conference is held in partnership with the American Trail Running Association...

March 12, 2020

CoolEvents Releases Statement On Coronavirus

PHOENIX, March 12, 2020 — CoolEvents is closely monitoring developments around the world relating to the Coronavirus/COVID-19 as participant safety and public health are paramount concerns. We are working with the appropriate municipalities in which our events are held, and following guidance from the Centers for Disease Control and Prevention...

March 12, 2020

ECHOS Communications Announces REVEAL Live Streaming Global Media Conference

SAN FRANCISCO - March 12, 2020 - The unfortunate postponement or cancellation of major industry trade shows creates a significant loss for the bike industry, and other events may follow. Brands rely on these annual events to launch and showcase their latest products and innovations, and the media are eager...

March 9, 2020

National Park Trust Announces Winners of Kids to Parks Day National School Contest

Washington, DC, March 9, 2020 – The National Park Trust is pleased to announce the winners of this year’s Kids to Park Day National School Contest, which awards grants to under-served schools to fund park field trips that encourage outdoor education, recreation, and environmental stewardship. The contest is a part...

March 6, 2020

360 Adventure Collective Hosts Successful On Snow Demo Events for Retailers

Asheville, NC — March 6, 2020 — 360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, kicked off 2020 with two successful On Snow Demo events held at Pico Mountain Ski Resort in Vermont and Waterville Valley...

March 5, 2020

Orvis’ Fly-Fishing and Outdoor Festival Comes to Roanoke

ROANOKE, Va. (March 5, 2020) – Orvis is bringing its national fly-fishing and outdoor festival to Roanoke in March. Down the Hatch is on March 21 at Elmwood Park and will include food and beer, live music, a series of short films, outdoor and fly-fishing vendor exhibits, educational demos and...

February 26, 2020

Red Bull Homerun Combines Après Party With Costumed Downhill

Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party and craziest costumed downhill race of the year. A celebration of all that is iconic about...

February 25, 2020

10th Annual Carolina Cup Gains Key Supporter for 2020 Paddle Races

WRIGHTSVILLE BEACH, NORTH CAROLINA, USA– The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020. Founded 23 years ago in Atlanta, SweetWater Brewing Company is one of the top 15 craft breweries in the...

February 24, 2020

Triathlete Announces 2020 Design Awards and WIN THIS BIKE! Contest

Boulder, Colorado, USA — February 24, 2020 —Triathlete, the world’s #1 triathlon resource, has recognized 20 product innovators for excellence in design in its March/April magazine issue. While other sports wait for trends to come to them, triathlon has a long, rich history of living at the cutting edge of...

January 30, 2020

Mathieu van der Poel focuses 100% on Defense of Cyclocross World Title

SAN DIEGO, California– January 30, 2020 – 100%, the San Diego-based sports performance company, is thrilled to announce a new limited edition of the S3 sunglasses that reigning cyclocross world champion Mathieu van der Poel will debut at the UCI Cyclocross World Championships in Dübendorf, Switzerland, this weekend. “The greatest...

January 29, 2020

GE Johnson Signs On As Supporting Sponsor Of The Pikes Peak APEX presented by RockShox

Colorado Springs, Colorado— GE Johnson is the latest Colorado-based company to sign on to support The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain.  GE Johnson is a commercial construction firm based in Colorado Springs whose portfolio includes...

January 15, 2020

The world’s best Gravel Bike Racers set to heat up the course at the Old Man Winter Rally.

Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the elements and serious competition at the 2020 Sufferfest Beer Co. Old Man Winter Rally. Colin Strickland and Amity Rockwell, the...

January 8, 2020

Outdoor-focused content marketing strategies debut at Peak Content Summit

“Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC, on March 12-13, 2020. “Over the past three years, we’ve noticed that cycling...

January 7, 2020

Registration Opens for the 4th Annual Get Outside Mountain Relay (GOMR)

Sparta, NC – January 7, 2020 –  The Get Outside Mountain Relay is proud to announce that registration has opened for its fourth annual race, to be held June 5-6, 2020 among the beautiful Blue Ridge Mountains of Alleghany County, North Carolina. The 210-mile race, which features an innovative hub...