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Events
July 22, 2020
The Pikes Peak APEX Releases Start Format Changes & COVID-19 Safety Plan for September Mountain Bike Challenge
Colorado Springs, Colorado—Sports Strategies announced today the safety plan and change in format for The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain. Instead of a mass start, the event will move to a small group and individual...
July 21, 2020
rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail
Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...
July 14, 2020
Teton Gravity Research (TGR) Opens 2020 MTB Grom Contest
Jackson, Wyo. (July 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today it has officially opened its First Annual 2020 MTB Grom Contest, welcoming all mountain bikers under the age of 18 to compete for the chance to win a year-long sponsorship...
July 14, 2020
ReSport partners with USRowing for “Row the Great Lakes” Challenge
Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...
July 8, 2020
2020 DK Event Cancelled Due to COVID-19 Pandemic
EMPORIA, Kan., July 8, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September 12, 2020, has been cancelled due to ongoing COVID-19 concerns. The decision comes after thorough...
July 1, 2020
First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race
Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It during the COVID-19 pandemic. The Out Living It Relay is a small group race that...
July 1, 2020
Hyland’s Powered Announces 2020-2021 Ambassador Team
LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United States have been chosen to represent the Hyland’s Powered brand. While Hyland’s Powered is perhaps...
June 29, 2020
XTERRA Adventures Premieres July 2, 2020 on Outside TV
Honolulu, HI (June 29, 2020) - An all-new 2020 season of XTERRA Adventures television shows will debut on Outside TV this Thursday, July 2, at 9pm EDT. The six-episode series will showcase incredible destinations, the determination and drive of the human spirit, and the unique stories of XTERRA with broadcast...
June 17, 2020
Kiwi Multi-Sport Phenom Kieran McPherson to ‘Tri Across New Zealand’
San Pedro, California (June 17, 2020) —What does a world-class multi-sport athlete do when racing is cancelled across the globe and his borders are shut? To keep in top shape in case racing reopens, New Zealand professional XTERRA athlete Kieran McPherson creates his own ‘racing’ adventures: His backyard iron-distance tri in...
June 17, 2020
SBT GRVL Announces SBT VRTL Ride Experience
STEAMBOAT SPRINGS, Colo., (June 17, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, is launching a new virtual ride in place of the canceled August event. SBT VRTL is a free community ride experience that will be held on Sunday, August 16, with participants choosing where, when...
June 11, 2020
Event Southwest Launches the Texas Distance Challenge
Austin, Texas - The Texas Distance Challenge, a new, virtual initiative created to highlight and support the open spaces of the great state of Texas, will take place from July 1, 2020 to April 30, 2021 and encourages runners and cyclists to work toward a goal while giving back to...
June 9, 2020
ASSOS USA and The Pikes Peak APEX Invite You to The Hunt
ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North...
May 29, 2020
Dirty Kanza Announces Dirty Kanza: *Ad Astra* Edition, a Virtual Gathering from May 27 – 31
EMPORIA, Kans., May 29, 2020 —Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today through Sunday, May 31. The Life Time team will bring cycling enthusiasts a virtual weekend...
May 26, 2020
Run the Perfect Mile in Support of Frontline Workers
BOSTON (May 26, 2020) – Today, a cohort of outdoor industry brands announced the Perfect Mile, a global virtual run to raise money for those helping to fight COVID-19. Inspired by the legacy of Sir Roger Bannister, the doctor-medic who ran his perfect sub-four minute mile after a day’s work in...
May 20, 2020
Covid-19: 2020 UTMB® Mont-Blanc is cancelled
After having carefully examined all the options in compliance with the government’s regulations, but also after having consulted with the runners, local authorities and partners, the UTMB® Mont-Blanc organization team regrets to announce that due to the COVID-19 pandemic, the 2020 edition, which was scheduled to take place from August...
May 19, 2020
Molokaʻi-2-Oʻahu Paddleboard World Championships Goes Virtual
HONOLULU, HI (May 19, 2020) – Molokaʻi-2-Oʻahu Paddleboard World Championships (M2O) opened registration this week for its M20 Virtual race to celebrate paddling worldwide. M20 Virtual is a 16-mile ‘Anyone, Anywhere, Anything Goes’ event that will take place over the three-day July 24th-26th. M2O, the prestigious annual 32-mile race across the Ka’iwi...
May 13, 2020
Dominion Energy Riverrock Announces ‘Virtual Experience’ to Celebrate 2020 Festival
RICHMOND, VA – Dominion Energy Riverrock is planning its first Virtual Experience to bring the sights and sounds of the festival, which was originally scheduled for May 15-17 before its cancellation due to the COVID-19 outbreak and associated restrictions on large events, directly to viewers and participants. The Virtual Experience...
May 12, 2020
Verde Brand Communications Releases Digital Marketing Course for Specialty Brands
DURANGO, Colo. (May 12, 2020) - Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12, 2020. Led by Kristin Carpenter, founder of Verde Brand Communications and the Channel Mastery podcast,...
May 11, 2020
Kris McDivitt Tompkins and Timmy O’Neill to Speak at The Conservation Alliance (at Home) Breakfast
Bend, Ore., May 11, 2020– Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This Conservation Alliance event will be live-streamed and available to all registered attendees. Tompkins and O’Neill...
May 8, 2020
Co2uT Gravel (p/b Team Evergreen) Opens Pre-Registration to Women-Only May 10th
EVERGREEN, COLO. May 8, 2020 — Desert Gravel and Team Evergreen will be opening pre-registration to women on May 10th, for their inaugural Co2uT gravel race, (scheduled in October). This unique event showcases all the Grand Valley has to offer (on and off-road) from Fruita, across the border of UT...
May 7, 2020
ReSport Launches Platform for British Rowing Challenges and Virtual Races
Realtime Experience Sport (ReSport), a platform for advanced mapping, registration, results, and race tracking systems, has partnered with British Rowing to develop a slate of virtual events to compensate for the cancellation of rowing races due to the COVID-19 pandemic. First up, the 1 Minute Challenge kicks off Friday, May...
May 1, 2020
Team Evergreen to present the Co2uT in 2020
EVERGREEN, COLO. May 1, 2020 — Team Evergreen Cycling and Desert Gravel are teaming up to present the inaugural Co2uT gravel race, scheduled for October 10th, 2020. This unique “Desert Gravel” event starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. Taking advantage of all...
April 30, 2020
Trail Racing Over Texas’s Summer Virtual Running Series a Huge Success
Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their amazing running community a way to stay fit and stay connected with other runners. The...
April 23, 2020
Outside Experience Hosts Virtual Active Lifestyle Festival
CHICAGO (April 23, 2020) – After canceling the live festival scheduled to take place May 16–17 at Chicago’s Northerly Island due to the COVID-19 coronavirus, Outside Experience organizers announced last week that the gathering would go virtual on its Instagram account @outside_experience. A collaboration between Outside Integrated Media—which publishes Outside...
April 14, 2020
360 Adventure Collective Announces New Dates for Southern Shows
Asheville, NC– April 14, 2020– 360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, today announced that the Southeast Summer Expo and the Alabama Summer Expo have been rescheduled for August 2020. The Southeast Summer Expo, initially...
