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Press Releases
July 26, 2021
ShowcasedSki Mountaineering (Skimo) is now an Olympic event for winter games 2026
Today the International Olympic Committee (IOC) unanimously approved to add Ski Mountaineering to the Milano Cortina 2026 Winter Olympics. From the President of the US Ski Mountaineering Association (USSMA), Ram Mikulas, "This is fantastic news! We are very excited to hear about the announcement to include ski mountaineering in the...
July 22, 2021
ShowcasedColorado Yurt Breaks Ground at Colorado Outdoors
MONTROSE, COLORADO (July 23, 2021) – Construction of over 30,000 square feet of new office and manufacturing space at Colorado Outdoors officially began yesterday for the Colorado Yurt Company (Colorado Yurt). Colorado Yurt is a Montrose-based business specializing in the manufacturing of yurts, tipis and rugged canvas wall tents. In...
August 4, 2021
OrthoLite® CEO Glenn Barrett Named 2021 Recipient of Two Ten Footwear Foundation A.A. Bloom Memorial Award
AMHERST, Mass. (August 4, 2021) – Two Ten Footwear Foundation announces OrthoLite® founder and CEO Glenn Barrett will be the 2021 recipient of its prestigious A.A. Bloom Memorial Award for his tireless commitment and longstanding dedication to the footwear industry. The award was announced during the national organization’s Annual Gala...
August 4, 2021
Visionary Sponsorship: Hyperice Partners with Blind Athletes
Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...
August 4, 2021
New Funding Enables Kitzuma Cycling Logistics to Continue Rapid Growth
Asheville, North Carolina (August 4, 2021) — Less than a year ago Kitzuma Cycling Logistics disrupted the bike industry with their ready-to-ride, door-to-door, bike-shipping service; now eight months in, with 15 major bike brands as clients, they’ve just successfully closed their first round of funding. They’ll use this fresh influx...
August 4, 2021
Kora Expands its Yak Wool Midweight Outdoor Collection
August 4, 2021 - Kora (https://koraoutdoor.com), the pioneer in using yak wool for performance apparel, today announces the expansion of its Yardang Collection, to now include a new midweight (240gsm) Quarter-Zip Jersey, Hat, and Neck Gaiter. Kora has also introduced new colours Copper Orange and Lake Blue to this collection....
August 4, 2021
UCO Goes ECO with New Mess Kits
Seattle, WA - August 4, 2021 - UCO has been crafting quality outdoor gear since 1971. In 2019, the brand debuted UCO Ware, a line of mess kits and utensils for the modern explorer. In their continuing commitment to embrace more sustainable practices and materials, they will debut their all-new...
August 3, 2021
New Holland Brewing Wins Spirits Business Award for Beer Barrel Bourbon
Holland, MI (August 3, 2021) -- New Holland Brewing, the Michigan based top-50 craft brewery, is honored to receive a Masters Medal from The Spirits Business in the American Whisky Masters Competition for their Beer Barrel Bourbon. Launched in 2008, the prestigious Global Spirits Masters rates and rewards excellence in...
August 3, 2021
BUFF® Launches Digital Series “Anglers Driving Change”
SANTA ROSA, California (Aug. 3, 2021) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch of a video series with Flylords, a digital media agency focused on fly fishing. “Anglers Driving Change” profiles three people, their...
August 3, 2021
Ionic+™ Antimicrobial Treatment to Feature Exclusively in Flylow Gear Apparel
SCRANTON, PA. (August 3, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that the Ionic+™ fabric treatment is now the sole antimicrobial for Flylow Gear, the independent, homegrown and mountain-raised creators of outerwear and apparel. Ionic+ is uniquely positioned in the marketplace with antimicrobial treatments in both...
August 3, 2021
The New Standard in High-Performance Headlamps: The Fenix HP25R V2.0
When it comes to high performance hands-free lighting solutions, Fenix has consistently created some of the very best, most reliable headlamps on the market. With the release of the HP25R V2.0, Fenix continues on their twenty year legacy of excellence. This upgraded headlamp takes notes from its predecessor by offering...
August 3, 2021
Headsweats Names Jim Heese as Chief Executive Officer
BOULDER, Colo. (Aug. 3, 2021) – Headsweats, the leader in high performance headwear, today announces the hiring of industry veteran, Jim Heese, as Chief Executive Officer. In this role, Heese will provide strategic development and guidance to sales and marketing initiatives including factory production, product development, brand positioning and more....
August 3, 2021
The Highly Anticipated Fenix HM50R V2.0 is Finally Here
Fenix Lighting U.S. has announced the release of the eagerly awaited Fenix HM50R V2.0. This small-but-mighty headlamp offers all the convenience and capability of the best-selling original headlamp with a list of great new features. The light can be detached from its headband to create a handy right-angle flashlight with...
August 3, 2021
Oboz, Osprey and Outdoor Research Join Forces to Sponsor 150 Women in #over50outside – a Supportive Community for Women Over 50 Who Love the Outdoors
Cortez, CO – August 3, 2021 – Oboz, Osprey and Outdoor Research in collaboration with 52 Hike Challenge and In Solidarity, today launched OVER 50 OUTSIDE. This supportive community will bring together women over the age of 50 who are passionate about the outdoors. The program aims to motivate and...
August 3, 2021
DPS Skis Partners With Integrated Marketing Agency rygr for Public Relations
CARBONDALE, Colo. (August 3, 2021) — Some matches are made in heaven. Others are forged on the skin track. In a new partnership of both varieties, Salt Lake City-based DPS Skis has retained integrated marketing agency, rygr, to support its public relations efforts. “When we think about the most innovative...
August 3, 2021
Downlite Outdoor Announces Made and Sourced in the USA 800 FP Down Fill
Mason, OH, August 3, 2021 — Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and a supplier of responsibly sourced performance fills to the outdoor, home furnishings, and hospitality markets, announces a major breakthrough in USA down processing with brand partner FORLOH. The only...
August 3, 2021
From the future of retail to the future of the planet and an outdoors for all, the Outdoor Industry Association (OIA) Outdoor University Program will deliver robust education at Outdoor Retailer Summer
BOULDER, Colo. (August 3, 2021) — Outdoor Industry Association (OIA), the nonprofit trade association for the outdoor industry, will again deliver a full lineup of live keynote and education sessions at Outdoor Retailer Summer in Denver, August 10–12, 2021. Education will kick off with a keynote from bestselling author and founder of the...
August 2, 2021
Wanderers Welcome: Sierra Designs Hosts An Evening of Gear and Beer at Epic Brewing Company
August 2, 2021 – Broomfield, CO – Sierra Designs, the Colorado-based brand known for its innovative products that make the outdoors more accessible for anyone, is excited to invite you to their public event at Epic Brewing Company on August 11, 2021, from 7PM-9:30PM. The interactive event coincides with Outdoor...
August 2, 2021
prAna Reaches 100% Plastic-Free Packaging Goal on Anniversary of Responsible Packaging Movement Launch
Carlsbad, CA – August 2, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, announced today that it has officially reached its long-term goal of 100% plastic-free packaging with the launch of the Fall/Winter 2021 collection. The accomplishment coincides with the one-year anniversary...
August 2, 2021
Hundreds Hit the Rockies at 2021 Stages Cycling Leadville Stage Race
Leadville, Colo, Aug. 2—From July 30 to Aug. 1, nearly three hundred devoted cyclists descended upon Leadville, Colo. for the sold-out Stages Cycling Leadville Stage Race. They came from 37 states, Canada, and Puerto Rico to tackle the famed Leadville Trail 100 MTB route over the course of three days....
August 2, 2021
Klean Kanteen Raises the Bar for Sustainability, Announces Use of Certified Recycled Stainless Steel
CHICO, Calif. (Aug. 2, 2021) – Klean Kanteen, a family and employee-owned leader in sustainable drinkware and food solutions, is pleased to announce it will make its products with certified 90% post-consumer recycled 18/8 stainless steel starting in 2022. Founded in 2004 to reduce consumer dependence on single use plastic...
August 2, 2021
Optimising you for Life: PhD Nutrition launch new Life range
The new range marks a significant expansion of PhD’s offering and has been designed as a comprehensive range of premium supplements that optimise both physical and mental well-being. The range includes products that promote gut health, sleep quality, mental performance and metabolic wellness. It is expected to appeal to a...
August 2, 2021
The All-New Suunto Core Alpha Stealth Is Designed For Every Type of Mission
HELSINKI (August 2, 2021) – Suunto, the global leader in sports watches, dive computers and precision instruments, brings over 85 years of high-quality heritage craftsmanship, relentless accuracy and pioneering innovation to its all-new Suunto Core Alpha Stealth. Designed, built and tested to military standards, Suunto packs key mission-ready features into...
August 1, 2021
Hannah Roberts wins silver in BMX Freestyle’s Olympic Debut and first medal for Team USA in Cycling
TOKYO – On another hot day at the Ariake Urban Sports Park, BMX Freestyle made history. Based on the seeding results from Saturday, Perris Benegas (Reno, Nev.) and Hannah Roberts (Buchanan, Mich.) were the last two women to drop into the event, as they were the top two seeds. At...
August 1, 2021
Big Agnes Introduces First-Ever Backpack Collection in Spring 2022
STEAMBOAT SPRINGS, Colo. (Aug. 2, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, is pleased to introduce a line of technical backpacks for Spring 2022, a first for the 20-year-old brand. The collection of six backpacks ranges from 20-liters to 63-liters in capacity, made with GRS certified recycled...
