Press Releases

October 13, 2020

Showcased

National Park Trust to Honor Hydro Flask with American Park Experience Award

Washington, D.C. (October 13, 2020) – The Board of Trustees of National Park Trust are pleased to announce that they will honor Bend, Oregon-based outdoor brand Hydro Flask with the distinguished 2020 American Park Experience Award, which honors an individual or group that has made extraordinary contributions to enhance the awareness...

October 8, 2020

Showcased

Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle

Marin County, CA (October 8, 2020) - Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of the day beverage needs and snacks on the trail, to the liquid celebration at the...

October 19, 2020

Klarna announces Partnership with Backcountry.com

New York, NY (Oct. 19, 2020) – Klarna, the leading global payments provider and shopping service, today announced that it has partnered with Backcountry.com, the premier online specialty retailer of outdoor gear, to offer customers flexible buy now, pay later solutions. Backcountry.com’s community of athletes and outdoor fans, including its many...

October 19, 2020

mountainFLOW Announces Athlete Partnership with Aleksander Aamodt Kilde

(BOULDER, CO - October 2020)- mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that it has signed Aleksander Aamodt Kilde to an athlete partnership deal, and that the veteran Norwegian World Cup alpine ski racer...

October 19, 2020

prAna Introduces Its First Eco-Friendly Insulated Outerwear Collection for Fall 2020

Carlsbad, CA – October 19, 2020– prAna, creator of the Clothing for Positive Change and leader in sustainable, outdoor apparel, is pleased to introduce the brand’s first eco-friendly insulated outerwear collection. With close to twenty styles, the Fall 2020 outerwear collection is sustainable and offers elevated city and outdoor style for...

October 16, 2020

Merrell To Be Represented by Mountain Source

ROCKFORD, Mich. and DENVER, Colo. (October 16, 2020) — Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Mountain Source as the premiere sales agency to represent the brand in The Rockies. “We are thrilled to be joining forces with Mountain Source,” said Alex Brown, Vice President...

October 16, 2020

GSI Outdoors Joins Prana’s Responsible Packaging Movement

SPOKANE, WA —GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, has joined Prana’s Responsible Packaging Movement. GSI Outdoors was early to adopt sustainability measures, and continues to investigate ways to make the business’s environmental footprint as light as possible. “Here at GSI we are committed to...

October 16, 2020

US Trail Running Conference announces US Launch of Kilian Jornet’s charter for outdoor sports

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 event will feature the US launch of a charter for outdoor sports from top mountain and trail runner, Kilian Jornet. The Spanish mountain and trail runner will present information on his ground breaking charter...

October 15, 2020

Application Process Opens for Waypoint Accelerator, An Opportunity for Early-Stage, Outdoor-Focused Companies

ASHEVILLE, NC—October 15, 2020 — Mountain BizWorks, a U.S. Treasury certified non-profit community development financial institution (CDFI), announced today that applications are now open for its Waypoint Accelerator program for early-stage outdoor-focused companies. The outdoor entrepreneurship and innovation accelerator, open to eight ventures per year, is set to take place...

October 15, 2020

State Bicycle Co Launches 6061 Black Label All-Road Bike

The 6061 Black Label All-Road can be summed up in two words: Speed and Versatility. The 6061 Black Label All-Road blends all of State’s abilities to make one of the most capable and quickest bikes on the market for gravel, commuting, touring, and beyond. With options for speedy 700c or...

October 15, 2020

Tracksmith Introduces the Off Roads Collection

BOSTON (Oct. 15, 2020) – Tracksmith, an independent running brand, today launches its Off Roads Collection, designed for exploration and featuring pieces crafted for the challenges of running outside the lines. Runners of all levels can unlock rewards from hitting the trail, whether it’s the single track in their local...

October 15, 2020

Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative

Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...

October 15, 2020

San Juan Mountains Association Brings Buzzword of Shared Stewardship to Life

Durango, CO - October 15, 2020 - As Americans head outside in droves to recreate safely during the COVID-19 pandemic, public lands have never been more popular–or more vulnerable to the impact of human visitors. But the San Juan Mountains Association (SJMA) has a plan for those human visitors, from age 6...

October 15, 2020

Iconic Style Meets New-School Tech: PMI’s Stanley Brand Launches the Legacy Series

SEATTLE, WA (October 15, 2020) -Stanley, a PMI Worldwide brand, announces the launch of the Legacy Series with QuadVac™ technology. Built for a lifetime of adventures, the new series offers an upgrade to its Classic legendary mugs, thermal bottles and food jars with best-in-class technology, built-for-life construction and thoughtful design. The...

October 15, 2020

Honey Stinger Ups its Recovery Game with New Cracker Bar

STEAMBOAT SPRINGS, Colo. (Oct. 15, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today debuts its new and improved Cracker Bar, a flavorful, protein-packed, on-the-go recovery solution primed to satisfy hunger and tastebuds alike. The revamped bars feature the same unique format and beloved taste of the brand’s original Organic Cracker...

October 15, 2020

ORTOVOX’s Beacon Retirement Program Removes Over 700 Outdated Beacons From the Backcountry

LONGMONT, Colo. (Oct. 15, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces the final season of its Beacon Retirement Program. This program is designed to remove dated beacons from the backcountry and to provide the means and education to replace them with safer equipment via...

October 15, 2020

The “Rembrandt of Snow” James Niehues Releases a Collection of Seldom Seen Black and White Mountain Sketches

Parker, Co., (Thursday, Oct. 15)– Famed landscape artist James Niehues (jamesniehues.com) and the Open Road Ski Company, which published the Man Behind the Maps book, are releasing a collection of sketches depicting 10 iconic mountains across the United States. These black and white sketches are an important step in the...

October 15, 2020

MBT Unveils Its Most Ambitious Performance Running Shoe Yet

Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000. The premium $199...

October 14, 2020

Mammut: New Firmware Upgrade for Barryvox

The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative search mode, optimized battery recognition, a software update for connecting devices to the...

October 14, 2020

Hillsound’s BTR Stool Finds Niche with Hunt Retailers

Vancouver, BC (October 14 , 2020) - Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts has once again changed the game with the BTR (Better Than a Rock) stool. Launched in early 2020 as a backpacking stool, the BTR has found a...

October 14, 2020

Outdoor Research adds Midwest Outdoor Sales as sales agency in Midwest territory

SEATTLE, Wash. (Oct. 14, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Midwest Outdoor Sales, a sales agency representing the brand in the Midwest territory. Emily Rach, Jeff Reimann and their sales team will represent Outdoor Research in Missouri, Illinois, Wisconsin,...

October 14, 2020

Tailwind Nutrition Introduces Limited Edition Salted Caramel Rebuild

DURANGO, Colo. (Oct. 14, 2020) – Tailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family. Tailwind Rebuild products, named among Outside Magazine’s “Best Recovery Tools of 2020,” were developed to help athletes recover...

October 14, 2020

Kuju Coffee Joins the JAM Collective Client Roster

San Francisco, CA – October 14, 2020–Kuju Coffee, the leading single-serve, pour-over brand in the US, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships. Founded by Eagle Scout brothers, Jeff...

October 14, 2020

The Outbound Collective Launches Initiatives to Support Underrepresented Communities and Get Everyone Outside

San Francisco, CA - October 14, 2020- Today, the Outbound Collective announced its comprehensive plan to build a better, more inclusive online home for the modern outdoor industry. They have created and launched a number of initiatives designed to promote representative storytelling, spotlight diverse artists, highlight underrepresented leaders in film,...

October 14, 2020

Backcountry and Utah Avalanche Center Launch Snow Safety Education Initiative

PARK CITY, Utah (Oct. 14, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources. The goal of the initiative is to make...