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Press Releases
November 26, 2020
Castle Rock’s Epic Adventure Park Rebrands to The EDGE Ziplines & Adventures
Castle Rock, CO: Castle Rock Adventure Park today announced its name change to The EDGE Ziplines & Adventures. The adventure park, which is part of Philip S. Miller Park and offers ziplining and other outdoor thrills such as its epic Sky Trek “playground in the sky,” retains its same ownership...
November 26, 2020
Maximum Performance in Minimal Form: Matador Beast Series is Designed for Objective-Based Travel
BOULDER, Colo. (Nov. 26, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its Beast Series backpacks- ultralight, flexible-frame suspension packs designed for objective-based travel. The series, comprised of the Beast18 and Beast28, offers hydration-compatible frame packs engineered for technical outdoor pursuits, capable of packing...
November 24, 2020
How Avalanche Educators Are Gearing Up for a Busy Backcountry Season
Jackson, WY, November 24, 2020 - In the wake of the COVID-19 pandemic, ski industry professionals are predicting this could be the busiest backcountry season to date. Combine this with the lack of knowledge about the serious consequences that exist outside the resort boundaries, and avalanche educators like Sarah Carpenter,...
November 24, 2020
River Radamus First in Giant Slalom at U.S. Nationals
HAVERHILL, Mass. --Swix athlete, River Radamus, recently took home the giant slalom gold medal at the 2020 Alpine Skiing U.S. Nationals held November 16-22 at Copper Mountain, Colorado. The men’s GS race, held on Tuesday, the 17th, saw a strong field of racers from across the country with a Podium...
November 24, 2020
Honey Stinger Partners with Ultimate Sports Association
STEAMBOAT SPRINGS, Colo. (Nov. 24, 2020) —Honey Stinger, the honey-powered sports nutrition brand, has entered into a multi-year partnership with the Ultimate Sports Association, a non-profit 501c3, which owns and operates the John Muir Health Ultimate Fieldhouse, a state-of-the-art youth sports hub in Walnut Creek, California. Completed in December of 2015,...
November 24, 2020
NEMO Donates 1,600 Sleeping Bags to Big City Mountaineers
[DOVER, NH, Nov. 24, 2020] — NEMO, an award-winning designer of outdoor gear and accessories that are built to improve the experience of adventure, has donated 1,600 sleeping bags to Big City Mountaineers and its partners in an effort to get more kids outside. "Big City Mountaineers and their program...
November 24, 2020
Ski and Snowboard Hall of Fame Artist James Niehues Releases his Greatest Hits: A Collection of Notecard Paintings
Parker, Co., (Tuesday, Nov. 24)– With over 200 hand-painted ski maps to his name, James Niehues (jamesniehues.com) and the Open Road Ski Company responsible for the Man Behind the Maps, are releasing a selection of Niehues’ best-selling trail maps as notecards. The notecards will feature the most popular maps, in...
November 24, 2020
SylvanSport Wants You to Go Pack a Picnic with Their GO Picnic Pad
Brevard, NC – November 24, 2020 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce their all-new GO Picnic Pad and deck cushion: a packable, cushioned pad that functions as a soft, insulating surface for outdoor picnics, or as a plush floor cushion for...
November 23, 2020
New Board of Directors Named for USABA
(COLORADO SPRINGS, Colo.) - The United States Association of Blind Athletes (USABA) is pleased to announce its new board of directors, which includes seven new appointees and three returning board members. Prodigy Search, a national leader in executive recruitment, helped to lead the search process for the board member positions....
November 23, 2020
Dahu appoints globally renowned ski boot specialist Dano Bruno to lead the industry’s first online fit experience
Puidoux, Switzerland, - Eagle, Colorado. November 23, 2020 — Dahu - The Swiss Ski Boot, today announced the appointment of ski industry veteran Dano Bruno to the organization who among many things will lead the brands latest initiative, the Corsair Fit Experience (CFE). Complimenting Dahu’s revolutionary and patented ski boots,...
November 23, 2020
Filson Launches New Denim Collection
SEATTLE, Wash. (Nov. 23, 2020) – Filson, the rugged outdoor outfitter, announced today a new line of denim jeans, the latest chapter in a legacy that spans over a century of outfitting customers for the most demanding conditions. Sewn in the U.S. using American and Italian materials, Filson Denim brings...
November 23, 2020
Outdoor Research announces Roger Barton as New President
SEATTLE, Wash. (November 23, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, this week announced a new leadership structure with industry veteran Roger Barton taking the helm of the company. Since 2018, Barton has led all aspects of finance and operations at Outdoor...
November 23, 2020
Pacific Teaze, CMCBrands Announce Alliance
St. Louis , Mo. — November, 2020. Today CMCBrands and Pacific Teaze announce a new strategic brand partnership that includes shared logistics, distribution and merchandising. This cooperation focuses on leveraging strategic operational efficiencies to spur further growth of both organizations. Pacific Teaze will continue to run as a separate division...
November 23, 2020
Fjällräven Continues to Use Innovative Technology to Give the Gift of Nature This Holiday Season
LOUISVILLE, Colo. (Nov. 23, 2020) – Since 1960, Fjällräven has produced sustainable top-quality outdoor equipment known for its craftsmanship, timeless styling and durability allowing more people to comfortably spend time in nature. Inspiring people to walk with nature has always been an important pillar of the brand’s core values and...
November 23, 2020
ECCO Outdoor Adds Sales Force to Four More Key Regions
Londonderry, NH (November 23, 2020) – ECCO, the leading family-owned global footwear brand, has added sales rep groups in four key territories to further expand its business in the outdoor and athletic specialty category. Having recently appointed Erik Walcott to Global Head of Specialty sales, the brand continues moving toward furthering its...
November 20, 2020
Powder Magazine Unveils Cover Design For Final Edition
Jackson, Wyo. (November 20, 2020) - Legendary skiing publication Powder Magazine has unveiled its final issue after 49 years in circulation, and a photograph taken in the Wyoming backcountry from Teton Gravity Research lead photographer Nic Alegre graces the cover in a subtle nod to the magazine’s debut issue back...
November 20, 2020
Teton Gravity Research (TGR) Unveils New Sun Optics Program
Jackson, Wyo. (November 20, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle, today unveiled the new TGR Sun Optics, a collection of the world’s finest sunglasses handmade in Italy with polarized lenses by Carl Zeiss. The new TGR Sun Optics are now available online and...
November 19, 2020
Grassroots Outdoor Alliance welcomes Oboz Footwear, Mystery Ranch and HydraPak to national vendor partner network
Nov. 19, 2020 ) ASHEVILLE, NORTH CAROLINA – Grassroots Outdoor Alliance (www.grassrootoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of Oboz Footwear, Mystery Ranch and HydraPak to their national vendor partner network. Debuting as new members during the November buyer’s...
November 19, 2020
GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance Food and Gear Storage Solution Engineered for People Who Live Ready
Austin, TX (Nov 19, 2020) – GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the switch on the cooler industry, the first-of-its-kind GOAT Cooler System delivers customizable storage and organization...
November 19, 2020
Hydro Flask Focuses Gift of Go Holiday Campaign on Providing Experiences and Giving Back
Bend, OR (November 19, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce the return of its Gift of Go Holiday Campaign inspiring shoppers to connect with loved ones...
November 19, 2020
Norrøna Introduces Expanded Backcountry, Mountaineering and Freeride Offerings for Fall 2021 Collection
BOULDER, Colo. (Nov. 19, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, today introduces its Fall 2021 collection, featuring new, lightweight backcountry touring pieces as part of its lyngen collection, as well as freeride and mountaineering product offerings as part of its lofoten...
November 19, 2020
HitchFire Expands National Sales Footprint
Santa Cruz, CA (November 19, 2020) HitchFire Grills, creator of the world’s first purpose-built hitch-mounted grill, which dares you to Grill Where No One Has Grilled Before™, is quickly expanding its sales footprint releasing the Forge 15 grill at national retailers REI and Backcountry.com and going live soon with Camping World. The rapid expansion of...
November 18, 2020
TAXA Outdoors Seeks Nominations to Gift a Habitat-Getaway for the Holidays
HOUSTON, TX (November 18, 2020) — TAXA Outdoors, the leading manufacturer of lightweight, mobile and adaptable human habitats for outdoor adventure, wants to offer a deserving person in the Houston area the opportunity to safely explore the outdoors during the holiday season with the gift of a free rental of...
November 18, 2020
Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021
DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most premiere gravel races. Launching today, the joint program offers 25 secured spots for Black, Indigenous...
November 18, 2020
Setton Farms Sweetens the Pistachio Industry with New Dark Chocolate Products
Terra Bella, CA (Nov 18, 2020) - Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is excited to announce the debut of three new dark chocolate varieties to their growing selection of pistachio offerings. Joining the brand’s popular Dark...
