Press Releases

October 23, 2020

Black Diamond Equipment’s Spot 350 Headlamp Wins Inaugural REI Co-op Editors’ Choice Award

SALT LAKE CITY, UT (October 23, 2020) — Black Diamond Equipment, a global innovator in climbing, skiing, running, and hiking equipment and apparel was awarded an inaugural REI Co-op Editors’ Choice Award for its full featured waterproof headlamp, the Spot 350. The REI Co-op Editors’ Choice Awards honored Black Diamond’s Spot...

October 23, 2020

SWIX US Partners with Wintersteiger, U.S. Ski Team for Improved Athlete Equipment

HAVERHILL, Mass. -- SWIX US, in partnership with Wintersteiger, has for the second year set up a tuning and waxing center at Copper Mountain in Frisco, Colorado. The goal of the program, says SWIX Alpine Racing Service Director, Graham Lonetto, is to “evaluate athlete’s skis and help them learn how...

October 23, 2020

GoSun Launches Most Needed Solar Product Ever: ‘GoSun Brew’ with 266WH Powerbank, Built-In French Press for Coffee and Carrying Case

Cincinnati, OH [October 22, 2020]-- GoSun, a leader in essential solar-powered outdoor gear, released its ninth crowdfunded solar innovation - GoSun Brew- last week, only to blow past their goal in 2 hours. The launch of the GoSun Brew makes it possible for people to conveniently brew fresh coffee or...

October 23, 2020

Yakima’s EXO System has Forever Changed the Humble Hitch

LAKE OSWEGO, Ore., October 23, 2020 –Multi-functional and highly versatile almost seem inadequate when describing the brand new EXO System from Yakima. This modular hitch system has seemingly limitless options that will enhance any adventure that moves you. From camping to biking to skiing to everything in between, the EXO...

October 22, 2020

POC unveil Jeremy Jones and POW collection

Based on the foundations laid in a decade long partnership, POC are releasing a Jeremy Jones and Protect Our Winters (POW) collaboration collection which supports positive action for environmental change by contributing 10% of all proceeds directly to POW’s work. More than a decade after he founded Protect Our Winters,...

October 22, 2020

OutsidePR Adds To Client Roster

Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin Resorts are two of the agency’s favorite ski areas, and OutsidePR is thrilled to announce...

October 22, 2020

Gerber Launches Reserve Program Featuring Exclusive American-Made Knives

PORTLAND, Ore. (Oct. 22, 2020) – Gerber, an industry-leading manufacturer of knives and multi-tools, launches the Gerber Reserve® program featuring premium, American-made products exclusively available on gerbergear.com/reserve. Proudly made in Portland, this new line of small-batch knives sold directly to consumers will be produced and built with premium grade materials,...

October 22, 2020

National Ski Patrol Partners with Nikwax

[Seattle, WA, October 22, 2020]— For over 40 years, Nikwax has made sustainability and performance a priority. From never using PFCs, to carbon balancing its 43 years of operations, to the 2020 milestone of making its products from 100% recycled plastic, Nikwax has been a leader in the market. Today,...

October 22, 2020

SKLZ Debuts Pro Mini Hockey and Pro Mini Soccer Training Goals

Carlsbad, Calif. (October 22, 2020)— Capitalizing on its wildly successful Pro Mini Hoop series, SKLZ unveils Pro Mini Soccer and Pro Mini Hockey for endless hours of indoor entertainment for kids of all ages. The new Mini products are available now at sporting goods retailers and online at SKLZ.com. With COVID-19’s disruption...

October 22, 2020

Snowsports Industries America (SIA) Launches ClimateUnited

Park City, UT (October 22, 2020) - Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for...

October 22, 2020

Wild Country Athlete James Pearson climbs TRIBE

On Wednesday, the 21st of October 2020, British climber James Pearson made second ascent of the trad climb ‘Tribe’ at Cadarese, Italy. Tribe was established by Jacopo Larcher in Spring 2019 and is widely regarded to be the hardest trad route in the world. James reported: “I’ve known about Tribe,...

October 22, 2020

Adventure Ready Brands Announces ‘Adventure Ready Girls’ Initiative to Increase Girls’ Outdoor Participation

LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure Ready Girls. Adventure Ready Brands seeks to...

October 22, 2020

GHS Holdings, Founder and Outdoor Veteran Announces Launch of BlocAid™ Antibacterial Gloves

Bethel, CT - Today, GHS Holdings announced the launch of BlocAid™  Gloves with Antimicrobial and Antibacterial Barrier Technology. BlocAid™ Gloves are specially designed and engineered with EcoZinc™, which is directly embedded and extruded into the recycled poly blend fiber to inhibit the growth and spread of harmful microbes. BlocAid™ seamless...

October 21, 2020

The US Trail Running Conference leads the way to a more sustainable 2021 in Trail Running.

BOSTON (October 21, 2020) – Fayetteville (Arkansas) is hosting the 2020 US Trail Running Conference, which Spartan Trail is proud to partner and support, taking the lead in two topics that will certainly gain visibility and action for the following season and upcoming years: climate action and sustainability. As a...

October 21, 2020

Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days

Durango, CO (October 21, 2020) - Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles),...

October 21, 2020

Brunton Announces ECOmpass Project and Introduces New Eco-Friendly Models

LOUISVILLE, Colo. (Oct. 21, 2020) — Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces the Brunton ECOmpass Project, a program designed to improve business operations through sustainability efforts, manufacturing practice, well-being of personnel and the use of recycled and reclaimed materials for new compass models....

October 21, 2020

Sportswear Brand EC3D Launches in the US With Innovative, Reusable 98.1% PFE Face Masks

Quebec, Canada (October 21, 2020) -Engineered Compression 3 Dimensional (EC3D) - creators of medical-grade compression garments - are applying their 25-years of performance material research and development from socks, tightsand post-op garments, to copper face masks. Available in three models, the masks score a Bacterial Filtration Efficiency (BFE) of 84.4%...

October 20, 2020

100%® debuts the 2nd Generation of its Revolutionary Goggle Line

SAN DIEGO, Calif. – October 20, 2020– 100%® the San Diego-based sports performance company, has launched an updated line of the popular Racecraft, Accuri and Strata styles. With exceptional attention to detail, all Gen 2 styles have a 17.5 percent increased vertical field of view over the Gen 1 models....

October 20, 2020

Ignik Introduces State-of-the-Art Line of Active Heating Products

Seattle, WA – October 20, 2020 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, proudly introduces a new line designed to elevate cold weather activities to a new level of comfort. Featuring their patent-pending Radiant Carbon Strand (RCS) active heating elements, the new Heated...

October 20, 2020

Outdoor Editors and Publishers Form Outdoor Media 4 Inclusion

A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities. Teresa Baker, founder of the Outdoor...

October 20, 2020

PeopleForBikes’ Work on Section 301 Tariffs Saves Bike Industry Millions

BOULDER, CO (Oct. 20, 2020) — PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018. Section 301 tariffs represent additional duties paid on nearly all imported goods from China. The United States Trade Representative...

October 20, 2020

BikeFlights.com Introduces New Reusable Bike Box, A Pro-Level Solution for Protecting Bikes in Transit

PORTLAND, OR (October 20, 2020) - Drawing from 11 years of experience shipping bicycles to every corner of the world, the bicycle shipping experts at BikeFlights.com have developed an entirely new, reusable bike box system. The BikeFlights Bike Box is a collapsible, cardboard-based shipping case that integrates the protective benefits...

October 20, 2020

PrimaLoft, Inc. Announces ISO 17025 Certification in its Latham, NY Laboratory

LATHAM, N.Y. (October, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is pleased to announce today that it has earned ISO 17025 certification. The certification process includes comprehensive system audits that cover every aspect of testing. Meeting ISO 17025 certification standards demonstrates that a lab operates competently and...

October 20, 2020

EY Announces Davis Smith and Stephan Jacob of Cotopaxi as an Entrepreneurs Of The Year® 2020 Utah Region Award Winner

SALT LAKE CITY, UT 10/20/2020 – Ernst & Young LLP (EY US) recently announced that CEO and co-founder Davis Smith and COO and co-founder Stephan Jacob of Cotopaxi were named an Entrepreneur Of The Year® 2020 Utah Region Award winner. The Entrepreneur Of The Year Awards program is one of...

October 20, 2020

La Sportiva Goes WIDE for Spring 2021

October 20, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces that for the first time in the brand’s history, it will offer wide sizing. Available in the Nucleo High II GTX and the Ultra Raptor Mid II GTX hiking boots initially, the new...