Press Releases

October 14, 2021

Altra Announces Partnership with Elite Distance Runner Frank Lara

DENVER (Oct. 14, 2021) – Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and enhance...

October 13, 2021

Fischer Sports welcomes Jonathan Jay as the new Content Marketing Manager

Auburn, NH—Fischer Sports Announces that Jonathan Jay, former Senior Editor for SKI Magazine will be taking on the new role as Fischer’s Content Marketing Manager for the US. Jay has made a name for himself over the last six years as a leading voice in the ski industry and his...

October 13, 2021

Front Runner Outfitters Expands Camp Cooking Lineup With New Box Braai/BBQ Grill

LOS ANGELES (Oct. 13, 2021) — Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, launches the Box Braai/BBQ Grill. The new free-standing fire pit-style grill offers users an easy-to-transport, space-saving design and enables campers to...

October 13, 2021

Big City Mountaineers Partners with Smartwool® for Socktober campaign

GOLDEN, Colo. (October 13, 2021) – Big City Mountaineers (BCM), a leading provider of outdoor and backcountry experiences for youth for more than 30 years, is pleased to announce that it is partnering with Smartwool® for the return of the brand’s Socktober campaign. Every year during its month-long campaign known...

October 13, 2021

CamelBak® Taps Lifestraw® to Launch Exclusive Collaboration

 PETALUMA, Calif. (October 13,  2021) – CamelBak®, the global leader in award-winning personal hydration products, unveils the new CamelBak filtered by Lifestraw® collection, featuring products with integrated filtration that will allow users to enjoy clean and delicious water wherever they go. The collection includes several integrated water bottles, reservoirs and stand-alone...

October 13, 2021

Showcased

RepSpark’s leading B2B eCommerce Platform launches Community connecting Brands and Retailers

ANAHEIM, Oct. 13, 2021--RepSpark, the leading B2B platform providing digital solutions for wholesale commerce in the apparel, accessories, and footwear industry, today launched Community--a new buyer and brand experience for faster collaboration on the RepSpark platform, including the introduction of key features for both brands and buyers for the Q4...

October 13, 2021

The Conservation Alliance Welcomes the Public Lands Fund as its Newest Pinnacle Member

BEND, Ore. (October 13, 2021) – The Public Lands Fund, a program of The DICK’S Sporting Goods Foundation, joins The Conservation Alliance as its newest Pinnacle member. As a Pinnacle member of The Conservation Alliance, the Public Lands Fund contributes $100,000 annually into the Alliance’s conservation funding program. The Conservation...

October 13, 2021

Quiksilver Announces ‘Surf The Mountain’ Snow Collection

HUNTINGTON BEACH, Calif. (Oct. 2021) — Quiksilver has officially launched its newest collection, Surf the Mountain, featuring the biggest names in snow, who have both designed and inspired a full collection of snow pieces. Travis Rice will be dropping a brand-new T.Rice signature jacket as a collaboration with Quiksilver, while...

October 13, 2021

Mountainsmith Names Rio Telge New Senior Designer

Golden, CO (October 2021) - Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, announced today that it has named Rio Telge its new Senior Designer, placing a proven industry veteran in charge of the...

October 12, 2021

KUIU Releases New Super Down Burner Parka For Extreme Cold Conditions

Dixon, CA (October. 12th 2021) – KUIU, the leading manufacturer of performance hunting gear, is excited to announce the addition of the Super Down Burner Parka to their growing line of outerwear. Designed with proprietary, state-of-the-art materials, the Super Down Burner Parka is KUIU’s solution for staying warm in sub-zero...

October 12, 2021

Leading Helmet Brands Move to Ionic+ Antimicrobial Platform

SCRANTON, PA. (October 12, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that their Ionic+™ fiber and fabric technology is being recognized by a slew of helmet manufacturers as the preferred choice for helmet linings in the ski, bike, and motocross industries. Responding to consumer demands for...

October 12, 2021

BCA Announces Access for All Campaign to Support Growing, Healthy Backcountry Communities

BOULDER, Colo.—Backcountry Access (BCA) is pleased to announce its new Access For All campaign geared toward ensuring that more backcountry users have better access this coming winter and beyond. The mission of the BCA Access for All campaign is to promote the growth of healthy backcountry communities by supporting several...

October 12, 2021

Introducing the Evolution of HEX, The Evolve Collection

LOS ANGELES, Calif. - OCTOBER 12, 2021 - HEX, the award-winning fashion accessory brand, today introduces the Evolve Collection as an evolution to their thoughtfully designed products influenced by decades of fashion, music and art and are more adapted to modern, everyday conditions and needs better for the environment and...

October 12, 2021

The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration

DENVER, Oct. 12, 2021 -- The North Face today announced the launch of its fall brand campaign, It's More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure created over the brand's more than 55-year history. To capture the meaning behind every piece of gear, The North Face is...

October 12, 2021

Ascent Protein Announces Partnership with Forging Youth Resilience (FYR)

DENVER, COLORADO - October 12, 2021 - This week, Ascent Protein announced a partnership with Forging Youth Resilience (FYR). From now, through the end of October, Ascent Protein will be offering the option to donate directly to FYR at check out on ascentprotein.com. FYR is a 501(c)(3) nonprofit organization that...

October 12, 2021

Big Agnes Gears Up for Growth with Product Development and Sourcing Hires

STEAMBOAT SPRINGS, Colo. (Oct. 12, 2021) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced a several new hires to its product development team. As the brand continues to grow and evolve in its twentieth year of operation, it is proud to continue to expand its team and level...

October 11, 2021

Outdoorsy partners with Martha Stewart & Marley Spoon to help travelers savor a variety of healthy, chef-inspired meals

AUSTIN, Texas, Oct. 11, 2021 /PRNewswire/ -- Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, has teamed up with Martha Stewart & Marley Spoon to turn traditional campground cooking on its head with a wide variety of 40 delicious weekly recipes, delivered to your doorstep in time for your next road trip. Starting today,...

October 11, 2021

Beginner Kayaks – 2021 Best in Class awards by PaddleTV Announced

Beachburg, Canada: PaddleTV’s second round of Best in Class awards have been announced by world-renowned paddler, instructor, television host, and YouTuber, Ken Whiting. Ken spent the summer testing some of the industry’s top paddling gear and has narrowed down six of the industry’s best beginner kayaks, awarding them the title...

October 8, 2021

Access Fund Celebrates Biden’s Proclamation to Restore Bears Ears National Monument

Boulder, Colo. - October 8, 2021 – Access Fund, the national advocacy organization that protects America’s climbing, is pleased to announce that today President Joe Biden will restore protections to Bears Ears National Monument in southeast Utah. Bears Ears is a sacred landscape to Native American Tribes and home to...

October 8, 2021

Laird Superfood & Athletic Brewing Announce New Beer Collaboration

SAN DIEGO, October 8, 2021 -- Non-alcoholic beer company, Athletic Brewing Co., and superfood pioneer, Laird Superfood®, announced today their new beer collaboration, Superfood Swell. This epic new tropical IPA features big waves of mango, pineapple, and hints of coconut water -- inspired by Laird Superfood®’s Pineapple Mango Coconut Water...

October 7, 2021

Sustainability Champion of the Year Award for Plastic Impact Alliance Co-Founder

Boulder, Colorado (October 7, 2021) — The Plastic Impact Alliance is proud to announce that Outdoor Media Summit has recognized Kristin Hostetter as the “Sustainability Champion of the Year” for her work co-founding and leading the Plastic Impact Alliance (PIA). The award was presented by a panel of judges at...

October 7, 2021

World Obstacle achieves Observer Status of the Global Association of International Sports Federations

Lausanne, Switzerland: At the last GAISF Council meeting held on September 27, 2021, World Obstacle, FISO - Fédération Internationale de Sports d'Obstacles (FISO) was granted the Observer status, which allows it to attend the GAISF General Assembly, as well as to participate in international events hosted by GAISF, to be...

October 7, 2021

Kari Traa ‘Girls Will Be Girls’ Movement Exposes Stories of Inequality

Broomfield, Colo. – Oct. 7, 2021 – Kari Traa, one of the fastest growing women’s sportswear brands worldwide, has launched a movement to encourage women to share stories of inequality, and break the rules traditionally associated with being a woman. In the brand’s ‘Girls Will Be Girls’ campaign video, a young...

October 7, 2021

Sport Casuals International (SCI) Announces New Athletic Performance Fabric

Boca Raton, FL —Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1 is a scientific fabric breakthrough that virtually eliminates the Grin-Through Effect: the fabric stretching, material erosion (almost...

October 7, 2021

Showcased

Global Design Brand Vera Bradley Partners With Baddle On Stylish New Pickleball Gear

Los Angeles (October 7, 2021) – Vera Bradley (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Baddle Pickleball, part of the outdoor and recreational product portfolio of OvareVentures, have partnered on an all-new line of designer pickleball paddles and paddle covers. In a marriage of...