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Press Releases
July 23, 2021
Senate E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Jul. 23, 2021) —PeopleForBikes applauds the timely introduction of legislation in the U.S. Senate to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act (S. 2420), led by Senators Brian Schatz (D-HI)...
July 23, 2021
Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series
Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...
July 22, 2021
Colorado Yurt Breaks Ground at Colorado Outdoors
MONTROSE, COLORADO (July 23, 2021) – Construction of over 30,000 square feet of new office and manufacturing space at Colorado Outdoors officially began yesterday for the Colorado Yurt Company (Colorado Yurt). Colorado Yurt is a Montrose-based business specializing in the manufacturing of yurts, tipis and rugged canvas wall tents. In...
July 22, 2021
DPS Releases Small-Batch Ski Collections, New Bindings, Glove Line for Dreamtime 2021
SALT LAKE CITY (July 22, 2021) — DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, announces the start of its annual Dreamtime event on July 26. Running through August 11, Dreamtime will see DPS release limited models, including Special Edition Pagoda Tour skis, two limited...
July 22, 2021
Velocio Partners with Apidura for UK Repairs
Bikepacking brand’s London repairs team to help reduce shipping without compromising quality Apidura will serve as Velocio’s UK repairs hub, alongside What Happened in Slovenia, who will serve as Velocio’s EU repairs hub and Vélocolour in Canada. The partnership will deliver high quality repairs to Velocio customers while reducing the...
July 22, 2021
Portland Design Works is Officially Certified Climate Neutral
PORTLAND, OR (July 22, 2021) — Portland Design Works, creators of gear for everyday cycling, is proud to announce that the company is now officially Climate Neutral Certified. “We believe that we can make a change toward more sustainability within the bicycle industry. We are small but mighty, and proud...
July 22, 2021
Juniper Ridge Announces Pop-Up and Giveaway with Fjallraven SF
San Francisco, CA – July 22, 2021- Juniper Ridge, a west coast home and body care brand with over 20 years of experience, is pleased to announce its upcoming pop-up with Fjallraven. The brand will take up residency at Fjallraven’s Jackson Street shop in San Francisco, CA on Saturday, July...
July 22, 2021
Helinox Drops Second BTS Collab
BERKELEY, Calif. - July 22, 2021 - Helinox (https://helinox.com), the original designer of portable, lightweight furniture and accessories, today announces the second limited-edition collaboration with the Grammy-nominated group BTS. The latest BTS x Helinox collection includes a whole new set of Helinox products designed from the Helinox Creative Center and flagship...
July 22, 2021
USWE Unleashes the MTB Trail-Ready SHRED™ and FLOW™
Malmö, Sweden- July 22nd - USWE (https://www.uswe-sports.com), innovator of the No Dancing Monkey™ and Snug-Me™ harness system and industry leader of action sports packs, today releases two new daypacks ready to attack MTB trails. USWE has devoted countless hours and miles on the trail to hone in on the perfection of...
July 22, 2021
Ultra-Trail Harricana du Canada™ and The North Face extend their partnership for three years
La Malbaie – The Ultra-Trail Harricana du Canada™ is proud to announce that The North Face Canada has confirmed its partnership as the presenter of the event for the next three years (2021-2022-2023). The company, which specializes in sports clothing and accessories, mainly oriented towards mountain activities and trail running,...
July 22, 2021
Liv Launches New Breakaway Collection
NEWBURY PARK, Calif. (July 22, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced its new Breakaway Collection for road cyclists. Featuring performance level gear including a jersey, bib short, socks and cap, the collection pairs with the new Liv Langma Advanced 1 Disc and...
July 21, 2021
#HikeUnited21 Partner Collaboration Grows as it Sets its Sights on Global Hike Participation
San Francisco, CA - July 21, 2021 - In collaboration, Outdoor Advocacy Project, Women Who Hike, In Solidarity Project and Latino Outdoors announced the #HikeUnited21 event, slated for August 2021. Hike United is a way to get people out on the trails. No specific trail. No specific distance. The goal...
July 21, 2021
Introducing Shoal Club: A Virtual Pop-Up Celebrating Surf Culture
SAN DIEGO, CA (July 21, 2021) — The team behind BE Outfitter is excited to launch Shoal Club, a virtual pop-up celebrating the people, stories, and brands of surf culture, the ocean, and southern California. “We launched our first pop-up in March. The idea came as a way for small...
July 21, 2021
Costa Sunglasses casts the next generation of its Untangled Collection
DAYTONA BEACH, Fla. (JULY 21, 2021)– For more than 38 years, Costa Sunglasses has been driven to protect the watery world it calls home. Continuing to put its mission into action by building products with purpose, Costa is announcing the next generation of The Untangled Collection, sunglasses built from recycled...
July 21, 2021
Onewheel’s Race for The Rail World Championships Promises to Be Must-Watch Event
(Snowbasin, Utah) - Future Motion, makers of Onewheel, will host their biggest and most ambitious racing competition to date, the Race for the Rail, at Utah’s Snowbasin Resort on July 30-31. Twenty of the best Onewheel riders will descend Snowbasin’s ski slopes in a boardercross-style race for a chance to...
July 21, 2021
BioLite AlpenGlow Series Shakes Up The Lantern Game
Brooklyn, NY (July 21, 2021) — BioLite, an innovator in off-grid renewable energy solutions, challenges the traditional camp lantern market with its latest offering, the AlpenGlow Series. The USB-rechargeable lanterns feature a sleek profile, custom white and color LED configuration, and firmware unlocked by an internal accelerometer, bringing sunsets and...
July 20, 2021
The new OPTIMUS Gemini: A twin to fall in love with
Kemptthal, 07/20/2021.With the OPTIMUS Gemini Double Burner, the Katadyn Group launches a true game-changer for the outdoor market. The clever double burner stove impresses with high performance, minimal weight, and extremely compact design. Its outstanding features have already won over the international juries of this year's ISPO and Outdoor Retailer Innovation...
July 20, 2021
XL Freedom: Katadyn expands its BeFree line with 6.0L and 10L water filters
For years, Katadyn BeFree water filters have been essential travel companions for athletes and outdoor enthusiasts. The lightweight filter systems ensure a safe supply of drinking water from streams and lakes and can be taken anywhere, due to their small collapsible design. With the launch of the new BeFree Gravity...
July 20, 2021
BUFF® Supports the NAACP Legal Defense Fund to Fight for Racial Justice
SANTA ROSA, California (July 20, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its commitment to the NAACP Legal Defense and Educational Fund, Inc (LDF). BUFF® 's support of America’s premier legal organization fighting for racial justice...
July 20, 2021
Solo Stove Helps Build Backyards and Memories with Project Good Backyard Makeover
SOUTHLAKE, Texas (July 20, 2021) - Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, is proud to announce Project Good Backyard Makeover, an extension of Solo Stove’s Project Good, which seeks to share smiles with the brand’s community and inspire others to do the same. The Backyard...
July 20, 2021
Bend Racing’s Chelsey Magness Wins 24-Hour MTB Nationals in Record Time
Bend, Oregon (July 20, 2021) — Just weeks after her team became the first-ever female-dominated team to podium in a World Series expedition adventure race, Chelsey Magness of Team Bend Racing was at it again, this time in the 24-Hour MTB National Championships where she not only won the women’s...
July 20, 2021
Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland
LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...
July 19, 2021
Mayweather Boxing + Fitness Hosts Grand Opening at Newest Location in Long Beach, CA
WHAT: Mayweather Boxing + Fitness is hosting the Grand Opening of its newest location in Long Beach, CA, one of many anticipated openings to take place this year. Boxing classes, giveaways and other Grand Opening activities will be held throughout the weekend, with media and Studio members invited to participate. The...
July 19, 2021
Fuel Your Marathon Training with Honey Stinger
STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be tricky to keep track of a nutrition program substantial enough to support a rigorous 16-week...
July 18, 2021
Osprey Launches Waterproof IPX4-6 Rated Outdoor and Active Urban Packs for Spring 2022
Cortez, CO – July 19, 2021 – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, is launching a new category of IPX4-6 rated waterproof, non-submersible packs for Spring 2022. Arcane™ Waterproof is built to address the unique needs of active urban commuters while Transporter® Waterproof meets the technical...
