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Press Releases
April 20, 2021
Astral Unveils 3 New Trail Shoes and an Industry-First PFD
Asheville, NC – April 20, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is excited to unveil their Spring ’21 new product lineup, including three new footwear styles and a brand new PFD material, marking the next big step in manufacturing. The footwear lineup includes two new additions to Astral’s...
April 20, 2021
The National Forest Foundation Appoints Rob Leary As New Chair of The Board
Missoula, MT. (April 20, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System while inspiring millions of Americans each year to experience and protect these lands, is pleased to announce appointment of Rob Leary as new Chair...
April 20, 2021
Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces
NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...
April 20, 2021
Team Bend Racing Hires SIMBOL Communications as Marketing Agency of Record
Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, has joined forces with SIMBOL Communications to help with various marketing initiatives. They hope to grow brand awareness for both the racing...
April 20, 2021
Ascent Recovery Water Gains Additional Traction in Retail
DENVER, COLORADO - Ascent, a sports nutrition company committed to providing cleaner and purer protein to athletes, today announced new distribution deals with four retail chains. Ascent’s recently launched Recovery Water will be available starting on April 15, 2021 at 250 Stop & Shop locations, 70 Fresh Thyme locations, 70...
April 20, 2021
Top Elite Ultra Runners to Compete at Jackpot Ultra
HENDERSON, NEVADA – April 20, 2021 – The 8th Annual Jackpot Ultra Running Festival, Sin City’s premier endurance running event, returns to Cornerstone Park in Southern Nevada April 23-26, 2021 with the most diversified field in the festival’s history. For the 4th straight year, Jackpot will again feature the USATF’s...
April 19, 2021
Go Plogging with Fjällräven on Earth Day
LOUISVILLE, Colo. (April 19, 2021) — Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design and durability since 1960, with a mission to inspire the world to walk with nature. Fjällräven encourages people to take their relationship with nature one step further on Earth...
April 19, 2021
Legendary Montana Guide, Pebble Mine Activist Recognized With 2021 Orvis-Endorsed Awards
MANCHESTER, Vt. (April 19, 2021) —Orvis, the family-owned and -operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products, and active lifestyle apparel, has recognized Alaska guide Brian Kraft and legendary Montana guide Paul Roos as 2021 Conservationist of the Year and Lifetime Achievement Award winner, respectively. Both...
April 19, 2021
TransRockies Race Series Names Ride with GPS as a Series Sponsor, Launches Hometown Challenge Series
Calgary, A.B. (April 19, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces Ride with GPS, a bike route planner and tracking app, as a series sponsor. Transrockies Race Series and Ride with GPS are kicking off the partnership with a new challenge for athletes. The...
April 18, 2021
Oberalp North America Announces Promotions
Oberalp North America – which operates the Salewa, Dynafit, Wild Country, Pomoca, and Evolv brands in the U.S. and Canada – has promoted Ross Herr to Sales and Marketing Director. Evan Horenovsky was named Supply Chain and Operations Manager. “Our business continues to expand at an impressive pace. Ross has...
April 16, 2021
The Conservation Alliance Hosts a Virtual Visit to Washington D.C. for 40 Business Leaders
Bend, Ore., April 16, 2021. Today The Conservation Alliance is wrapping up a four-day virtual trip to Washington D.C. with business members spanning the outdoor, craft beverage, and renewable energy industries. Forty business leaders conducted meetings with thirty-eight congressional offices as well as with the White House Council on Environmental Quality...
April 16, 2021
Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...
April 16, 2021
Red Knot Racing Announces Kilimanjaro Trail Run
West Kilimanjaro, Tanzania — Red Knot Racing Company has announced the addition of Kilimanjaro Trail Run to their 2021 lineup of endurance races in Tanzania. The race boasts trail events of ultra, full, and half marathon distances, each highlighting Kilimanjaro’s Shira Plateau. Kilimanjaro Trail Run will take place on September...
April 15, 2021
Houdini Sportswear Supports Sierra Club in Celebration of Earth Month
STOCKHOLM, Sweden – April 15, 2021 – The Swedish circular sportswear brand Houdini is supporting Sierra Club's Team Sierra this April to celebrate Earth Month, helping to drive funds and create awareness around environmentalism and circular business. Team Sierra is Sierra Club's grassroots community fundraising program that encourages anyone to...
April 15, 2021
Kitsbow Furthers Made in the USA and Lean Manufacturing Efforts with Launch of New Mountain Bike Shorts
Old Fort, N.C. (April 15, 2021) – Kitsbow, maker of premium cycling clothing and accessories, continues to lead the cycling apparel industry in lean manufacturing with the introduction of the new Mescal Ventilated Short and Zen Ventilated Cycling Liner which are available now and made-to-order at Kitsbow’s factory in Old...
April 15, 2021
Cotopaxi Joins Climate Neutral
Salt Lake City, UT, (April 15th, 2021)—Cotopaxi is proud to announce its carbon neutrality. As of today, Cotopaxi is Climate Neutral Certified, which is an independent and rigorous certification program that verifies a company has achieved net-zero carbon emissions for the entirety of its carbon footprint. Climate Neutral, a non-profit...
April 15, 2021
Dogfish Head Releases its First Non-Alcoholic Wheat Brew, Lemon Quest
Milton, Del., Thursday, Apr. 15, 2021– Dogfish Head Craft Brewery is beyond excited to announce its new, non-alcoholic wheat brew, Lemon Quest, hits shelves nationwide starting in May. Brewed with real lemon puree, blueberry juice, acai berries, monk fruit, sea salt and special, Hopsteiner Polyphenol-Rich Hop PelletsTM, it is a deliciously...
April 15, 2021
Mountain Hardwear Names Matt Burbach Director of Marketing
Richmond, Calif. (April 15, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has named Matt Burbach, Director of Marketing. This role will report directly to Mountain Hardwear President, Joe Vernachio and is responsible for connecting all brand marketing efforts across direct-to-consumer ecommerce, wholesale,...
April 15, 2021
Mammut And The Lady Alliance Adventure Safety Festival Returns For 2021
Denver, CO. (Apr. 15, 2021) – Mammut, outdoor and mountain safety brand, and The Lady Alliance, a community providing opportunities for women+ to find empowerment through adventure and each other, are continuing their successful virtual Adventure Safety Festival into 2021. The festival offers a chance for women+ to engage with...
April 15, 2021
UltrAspire Welcomes Jeff Browning to the Elite Athlete Team
UltrAspire is thrilled to announce that Jeff Browning has joined the elite athlete team. UltrAspire has pioneered avenues for hydration accessories and lighting since the company launched in 2012, but innovation for CEO & Founder, Bryce Thatcher, has taken place for over 30 years. In that time Bryce has worked...
April 15, 2021
First Descents Receives $840,000 in Grants for Cancer Survivors and Frontline Healthcare Workers Thanks to Omaze Community and THOR Industries
DENVER, Colo. (April 15, 2021) - First Descents has announced that Omaze experiences have helped provide $840,000 in grants from CAF America, to extend the healing power of adventure to frontline healthcare workers, caregivers, and young adults impacted by cancer and other serious health conditions. This leadership level gift was made...
April 15, 2021
ShowcasedEngaging and Uniting the Outdoor Winter Community to Battle the Climate Crisis
Park City UT (April 14, 2021)-- In recognition of Earth Day (April 22), Snowsports Industries America (SIA) is launching ClimateUnited Week, a four-day series of events to engage SIA members in actionable, climate solutions. ClimateUnited Week is part of SIA’s member facing climate initiative and will be presented in partnership...
April 15, 2021
Klean Kanteen is Tickled PINK to Go Green for Earth Day
CHICO, Calif. (April 15, 2021) – Klean Kanteen is partnering with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day. This marks the beginning of a continued partnership between Klean Kanteen and PINK. This collaboration comes at a time in which fashion...
April 15, 2021
Team Evergreen Announces BOA Technology as Presenting Sponsor of The Hundo
EVERGREEN, COLO, April 15, 2021 — Team Evergreen Cycling, a cycling organization that prides itself on thoughtful philanthropic impact, is pleased to announce BOA® Technology as the presenting sponsor of this year’s Hundo mountain bike race, taking place on June 19th in the Buffalo Creek trail system. BOA Technology Inc.,...
April 15, 2021
American River 50 Mile Endurance Run Presented by Norcalultras Returns May 8, 2021
Folsom/Auburn, CA – The American River 50 (AR50), one of the nation’s most historic 50-mile endurance run, is returning for its 42nd year on May 8, 2021. Starting in Folsom, California and ending in Auburn, California the race is now ranked as the second largest 50-mile endurance run. Recognized for...
