Press Releases

August 24, 2021

Superfeet Introduces ADAPT™ Run Insole Family

FERNDALE, Wash. (August 24, 2021) – Superfeet, the global insole industry leader known for their iconic shape, introduces the all-new ADAPT™ Run Collection of insoles. Easy to wear and easy to run in, these insoles represent an evolution of Superfeet technology — an alternative to the firm foundation of traditional...

August 23, 2021

World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER

BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...

August 20, 2021

Green Theme Technologies Promotes David Andreas to CEO

Albuquerque, New Mexico: Green Theme Technologies Inc., an innovator of textile finishing, announced the appointment of David Andreas to CEO from his former role as President and COO, succeeding Gary Selwyn, Ph.D., effective August 11. Andreas takes leadership of GTT at an opportune time in the company’s growth trajectory as...

August 19, 2021

Café, Anywhere: Helinox Teams Up with Café Kitsuné for Preview of 2022 Café Chair and Café Table

BERKELEY, Calif. - August 19, 2021 - Helinox, the original maker of lightweight, portable furniture and accessories, and Café Kitsuné, the specialty coffee retailer from multi-faceted Paris-meets-Tokyo brand Kitsuné, which extended its activities to roasteries, bars and restaurants, have joined for a sneak preview of Helinox’s new Café Chair and...

August 19, 2021

HitchFire Releases Driver-Side Swing Arm for Forge 15

Santa Cruz, CA (August 19, 2021) – Grilling in the great outdoors just got a lot easier for some 4x4 owners. Today, HitchFire announces the release of a new driver-side swing arm that will make it easier for Jeep Wrangler and Ford Bronco owners to equip a Forge 15 Grill...

August 19, 2021

Black Diamond Equipment Names Industry Veteran Mike Hattrup as Business Unit Director for its Ski Category

SALT LAKE CITY, UT (August 19, 2021) -- Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, has appointed industry veteran Mike Hattrup as the company’s business unit director for its ski category. In addition to his legendary status in backcountry skiing, Hattrup brings Black Diamond...

August 19, 2021

MANTRA Labs Introduces New Packaging Designed to Represent the Power of Positive Nutritional Habits

AUSTIN, Tex. - AUGUST 19, 2021- MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today introduces its new packaging and website that reflect the brand’s mission to support mental and physical fitness through everyday nutritional supplements. Vibrant color, concentric circles and...

August 19, 2021

Gnarly Nutrition Releases New Video Series

SALT LAKE CITY, UT -- Gnarly Nutrition is excited to share “Fuel for Life,” the first brand video series from the sports nutrition company. The “Fuel for Life” series consists of 5-7 minute videos  that explore personal contemplations and individual motivations of four endurance athletes. By pulling back the curtain...

August 18, 2021

State Bicycle Co. Announces Collaboration with National Park Foundation

Phoenix, AZ (August 17, 2021) – State Bicycle Co. has teamed up with the National Park Foundation to create a limited-edition collection of bicycles, clothing, and accessories – proceeds from which will help support America's beloved national parks. The State Bicycle Co x National Park Foundation collection will feature an...

August 18, 2021

American Mountaineering Museum exhibit tells legacy of first African American Denali summiteer

SEATTLE, Wash. (Aug. 17, 2021) – Stories around first ascents in climbing are the stuff of legends in the Outdoor Industry, but few know of Charles Madison Crenchaw, the first black climber to reach the summit of Denali, North America’s highest point, in 1964. A collaboration between journalist James Edward...

August 18, 2021

Adventure Ready Brands Adds Consumer Products Executives to Advisory Board

LITTLETON, N.H. — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that consumer product executives Michelle Stacy and Bruno Silva have joined the company’s advisory board. “I am excited that these two accomplished...

August 18, 2021

Honey Stinger Partners with Soccer Star Catarina Macario

STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....

August 18, 2021

woom bikes USA Named to Inc. 5000 List for the Third Year in a Row

AUSTIN, Texas – Aug. 18, 2021 – Inc. magazine announced that woom bikes USA is number 1,198 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020....

August 18, 2021

KUIU Adds Fairbanks Jacket to Expanding Base Camp Collection

Dixon, CA (August. 18th 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear, is excited to announce the addition of the Fairbanks Jacket. Released on August 10th as the fifteenth edition of their expanding Base Camp line, the Fairbanks Jacket offers ample breathability for all day comfort in...

August 17, 2021

Rab Snags Accolades For Khroma Cirque GORE-TEX Jacket

Louisville, CO (August 2021) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, will head into the new 2021-22 winter season celebrating a pair of accolades from Backcountry Magazine for the company’s acclaimed Khroma Cirque GORE-TEX Jacket. Backcountry Magazine...

August 17, 2021

COROS Introduces VERTIX 2 GPS Adventure Watch and Eliud Kipchoge Edition PACE 2

Irvine, CA, August 17, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today the introduction of several new products including the VERTIX 2 GPS Adventure Watch and the Eliud Kipchoge Edition of its award-winning PACE 2 GPS Sports Watch. These two new styles celebrate the best of...

August 17, 2021

DPS Skis Bids to Cut Plastic Waste With New Cortec® Packaging Partnership

SALT LAKE CITY (August 17, 2021) — Lettuce. Apple cores. The wrapper on your new pair of skis. These are all items that could end up at your local industrial composting site with the launch of a new partnership between U.S.-based DPS Skis and Cortec® Corporation, the global leader in innovative, environmentally...

August 17, 2021

Colorado-Based Xero Shoes Tops Inc. 5000 for the Fifth Year in a Row

Broomfield, CO (August 17, 2021) – Inc. magazine today revealed that Xero Shoes ranked No. 1498 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This is the fifth year in a row that Xero Shoes makes the listing, as the company has...

August 17, 2021

El Jet’s Cantina + Sky Outpost: Kickstarter Funded

Grand Junction, CO (August 17, 2021) – Building stoke and edging closer to full throttle, El Jet’s Cantina + Sky Outpost received 120% of their Kickstarter goal, putting fuel in the tank and creating a base of supporters and interest to springboard the project to the next phase. El Jet’s...

August 17, 2021

Saucony® Launches the All-New Triumph 19

WALTHAM, MA (August 17, 2021) – According to the latest Running USA Survey, 61 percent of runners expect to participate in more races in 2021 than they were able to in 2020. With this optimism comes the need to reset, refresh, and rebuild for fall race season. Today, global performance...

August 17, 2021

The Hotel Zags Portland welcomes Rachel Wilson, New General Manager

Portland, Oregon (Aug 17, 2021) – The Hotel Zags, a new boutique hotel in Downtown Portland focused on outdoors immersion, inclusivity and exceptional guest experience, is thrilled to announce the appointment of Rachel Wilson to the role of General Manager. Ms. Wilson brings an exceptional background in boutique hotel operations...

August 17, 2021

Nocs Provisions’ Outdoor Optics Now Available at REI

ALPINE MEADOWS, Calif. - August 17, 2021 - Nocs Provisions, maker of adventure-ready optics and accessories, today announces that its products will be available online at REI.com this Fall, and in-store in Spring 2022. Founded in 2019, Nocs Provisions has grown quickly with its range of adventure-ready optics that are...

August 17, 2021

Ascent Protein Launches New Plant-Based Protein with Whole Foods Market

DENVER, COLORADO - August 17, 2021 - Ascent, one of America’s fastest growing sports nutrition companies, is thrilled to announce a new line of organic plant-based protein powders, created to support muscle health and athletic performance. Ascent’s Plant Protein helps to expand their line of products that support “clean-eating, hard-working...

August 16, 2021

Outdoor Prolink’s 2021 Nonprofit Partner Organizations

Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces their partner organizations for this year. The three organizations that Outdoor Prolink will support with donations throughout the year include Protect Our Winters, the Conservation Alliance, and PridePads Africa. Outdoor Prolink believes the...

August 15, 2021

Renowned Stages Cycling Leadville Trail 100 MTB Produced by Life Time Returns in 2021 With Stacked Field of Riders

Leadville, Colo., (Saturday, August 14, 2021) – The 2021 Stages Cycling Leadville Trail 100 MTB race, owned and produced by Life Time, today welcomed a field of more than 1,500 riders ranging in age from 18 to 74 years old, representing 49 states and 12 countries. Cyclists tackled the famed...