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Press Releases
June 3, 2021
ALPS Mountaineering Announces Radiance
New Haven, Mo.- ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, has just introduced its new Radiance Quilt for campers who desire extra room for their wilderness sleeping comfort. Designed for use with a sleeping pad, the Radiance Quilt is generously sized for...
June 3, 2021
Leading Meal Kit Company Signs on as Title Sponsor for the Futures Division of the 15K Championships at the 2021 OCRWC
New York, NY June 3, 2021 – Obstacle Course Racing World Championships (OCRWC), the only independent global championships for the sport of Obstacle Course Racing, in partnership with HelloFresh, the world’s leading meal kit company, announced that all registration fees for the 13-17 age group of the 15K Obstacle Course Racing World Championships will...
June 2, 2021
Lola Digital Media Launches ‘PeakCommerce’ Initiative
LOS ANGELES CALIF. — Lola Digital Media has a goal to accelerate affiliate revenue and content-commerce projects beginning this month. A major new company initiative called PeakCommerce will be implemented across 12 of the company's portfolio sites. The PeakCommerce initiative includes multiple new hires and the establishment of a new...
June 2, 2021
HOKA ONE ONE® Strengthens Leadership Team with New Hires
(Goleta, Calif.) June 2, 2021– HOKA ONE ONE®, one of the fastest-growing footwear and apparel brands in history, announces the hiring of two key leadership positions. With roughly four decades of collective experience in the footwear and outdoor industries, these new team members will deepen the brand’s expertise in crucial...
June 2, 2021
CamelBak® Partners With Unlikely Hikers
PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors,...
June 2, 2021
Salomon Announces Partnership with Rich Roll
OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast,...
June 2, 2021
LOKI Basecamp and Backbone Media Collaborate to Launch the Most Versatile Four-Season Slide-In
Carbondale, Colorado (June 2, 2021) – Overlanding outfitter LOKI Basecamp has partnered with Backbone Media as its official public relations agency of record. LOKI has been in the design, engineering, and fabrication business for 15 years, and this new subsidiary aims to disrupt the #vanlife industry with a highly configurable...
June 2, 2021
Mountain Hardwear Releases Two New Ultralight Tents; Nimbus™ and Strato™ UL Tents
Richmond, Calif. (June 2, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has added to its robust offering of tents with two new ultra lightweight styles, the Nimbus™ UL 1 and 2 and Strato™ UL 2. These styles usher the brand into an...
June 2, 2021
woom Launches Its First Electric Bike for Kids in the U.S.
June 2, 2021 – AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork,...
June 2, 2021
Helen of Troy Promotes Phyllis Grove to Senior Vice President of Marketing, Housewares Division
New York, NY (June 2, 2021) – The Housewares Division of Helen of Troy Limited (NASDAQ, NM: HELE), home to the award-winning brands, OXO and Hydro Flask, is pleased to announce the promotion of Phyllis Grove to the newly created divisional role of Senior Vice President of Marketing. Prior to...
June 2, 2021
USWE Announces New Hajker Daypacks
MALMӦ, Sweden- June 2, 2021 - USWE, a leader in packs for action sports, announces the launch of its new Hajker daypacks, the ultimate for action and adventure and featuring USWE’s proprietary NDM™ harness system, smart organization and multiple size and capacity options to create the perfect fit and meet the...
June 2, 2021
TriggerPoint Launches Compact GRID Travel Foam Roller
CARLSBAD, Calif. (June 2, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, announces the launch of the travel-size GRID Travel. Ideal for foam rolling on-the-go, the GRID Travel is a smaller, compact version of TriggerPoint’s original GRID Foam Roller, and offers...
June 2, 2021
National Trails Day® Takes Place on Saturday
Silver Spring, MD – This Saturday—June 5—people from sea to shining sea will celebrate American Hiking Society’s National Trails Day®. Millions of people have found physical, mental, and emotional restoration on hometown trails during the COVID-19 pandemic. Tens of thousands will return the favor by caring for America’s magnificent trail...
June 2, 2021
Kokatat ambassador Jeff Allen to set off “In the Wake of Gino Watkins”
ARCATA, CA – In early June, Kokatat ambassador Jeff Allen will set sail for East Greenland from Falmouth, England, on the coast of Cornwall, following the course of Gino Watkins’ 1932 expedition. Watkins was a rising and acclaimed polar explorer who didn’t return from a seal hunting trip in Tuttlik...
June 1, 2021
ECHOS Communications Announces New Partnership with TMC Ltd, Creator of Nuyarn Technology
BOULDER, Colo. - June 1, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, today announces a new partnership with TMC Ltd, the innovative company behind Nuyarn, a performance merino wool spinning technology. Unlike traditional core spun or rung spun...
June 1, 2021
Alterra Mountain Company Names Jared Smith as President
DENVER--(BUSINESS WIRE)--Alterra Mountain Company announced today that Jared Smith has been selected as President of the mountain destination company, effective June 7, 2021. Smith will be responsible for operating and further developing the company’s Resort Division for its 15 mountain destinations. Smith’s team will focus on the delivery of high-quality guest...
June 1, 2021
Eddie Bauer Provides 1,000 Free Campsites at Washington and Oregon State Parks For Global Sleep Under the Stars Night
Bellevue, WA, June 1, 2021—As part of its mission to make the outdoors more inclusive and accessible to all communities, Eddie Bauer will give away 1,000 free campsites at Washington and Oregon State Parks for Global Sleep Under the Stars Night on Saturday, August 7, 2021. The Seattle-based brand will...
June 1, 2021
GU Energy Labs Introduces New Liquid Energy Gel Flavor
Berkeley, Calif. — June 01, 2021 — GU Energy Labs today launched a new flavor in its Liquid Energy Gel lineup. Cola is a refreshing aid-station favorite flavor ideal for warm weather training and racing, with its slightly spicy sweetness. Cola is the fifth flavor in the Liquid Energy line,...
June 1, 2021
Introducing: Outsiders Network, North America’s Outdoor Talent Marketplace
WHISTLER, B.C., June 1, 2021 - Outsiders Network, a first-of-its-kind online talent marketplace, aims to make it easy for brands and content producers to hire talent who have specific outdoor activity skills, but who also represent a range of ethnicities, gender identities, and adaptive abilities. The Network is designed to take...
June 1, 2021
onX Backcountry Pledges 100% of Net Proceeds to Leave No Trace in June
Missoula, Mont.–June 1, 2021. onX, a pioneer in outdoor digital navigation, today launched its “All In For Outdoors” program to celebrate Great Outdoors Month. For the month of June, onX is offering a one-year membership to onX Backcountry–its newest navigation app–on the onX website for the discounted price of $10 (a...
June 1, 2021
Vasque Launches #EverydayOutsiders Campaign to Support Change-Makers Committed to Outdoor Equity
Red Wing, MN – June 1st, 2021 - Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to kick off a brand new, community engagement program forged to make a difference in outdoor recreation, and the ways we all get...
June 1, 2021
Gnarly Nutrition Launches Fuel2O Sport Nutrition Drink Mix
Salt Lake City, UT (June 1, 2021) — Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce the launch of Fuel2O; a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed to keep you going during long endurance activities. Fuel2O is an all-in-one...
June 1, 2021
Aquaglide Releases New Kayaks and SUPs Ahead of Busy 2021 Paddle Season
Bend, OREGON — Just ahead of one of the most anticipated and busiest paddlesport seasons we’ve yet to experience, Aquaglide has announced the release of a full suite of new products in their kayak and stand-up paddleboard ranges — adding to their existing lineup of nearly 120 watersports products. Aquaglide...
June 1, 2021
Morrison Outdoors Ships 10,000th Baby Sleeping Bag
GIG HARBOR, Washington (June 1, 2021) -- Just 2 years after the Kickstarter campaign that launched the company, award-winning sleeping bag makers for kids Morrison Outdoors announced the shipment of their 10,000th sleeping bag in May. “I wanted something safe and warm to take my infant son backpacking in Colorado,”...
June 1, 2021
Liv Cycling Unveils All New 2022 Langma Disc Range
NEWBURY PARK, Calif. (June 1, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the all-new Langma Disc range offering road riders an even lighter, stiffer and faster bike that outperforms the competition. From discerning road enthusiasts to UCI WorldTour riders, the Langma Disc...
