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Press Releases
March 2, 2021
Ingrid Malmberg Joins RiemerPlus as Director of Sales and Marketing
CLEVELAND, Ohio, March 2, 2021 – RiemerPlus is excited to announce the hire of Ingrid Malmberg, Director of Sales and Marketing. Malmberg will lead sales efforts in the outdoor recreation and sports industry as well as assist with growth across other industries. Malmberg has over fourteen years of experience in...
March 2, 2021
Alchemy Bikes Introduces New Arktos
DENVER, COLO, March 2nd, 2021 — Alchemy Bikes, known for their exclusive patented Sine Suspension system, introduces their new carbon Arktos mountain bike. The Arktos is designed to allow for three travel configurations and two wheel sizes (29” and mixed-wheel “mullet” 29”/27.5” compatibility) with one frame. It also features modernized geometry...
March 2, 2021
REVEAL Global Media Conference Announces Spring/Summer Event Dates
BOULDER, Colo. - March 2, 2021 - REVEAL Global Media Conference, an event series designed to bring together the media and a select group of the most innovative brands in the active lifestyle, outdoor and cycling industries, today announces that REVEAL Spring/Summer will be held on April 6 and 7,...
March 2, 2021
Fate+Fervor Launches as a New Quarterly Magazine Celebrating Backcountry Adventure
DENVER, Colo. (March 2, 2021) - Fate+Fervor, a mountain lifestyle media company and independent magazine publisher, launched its first full backcountry adventure issue this week. The quarterly publication will feature riveting content and stunning photography in a premium coffee table style magazine. The first issue features content on the backcountry...
March 2, 2021
South Australian Manufacturer Powers Towards Factory of the Future with AMGC
Australian electronic manufacturer REDARC to deploy Industry 4.0 Smart factory technology Adoption of new technologies and training programs to drive export growth and skilled jobs for the Australian manufacturer Project to serve as a case study on adoption of Industry 4.0 practices and processes via AMGC’s Manufacturing Academy learning portal...
March 2, 2021
Cat Bradley joins Spring Energy Elite Team
Cat Bradley, an ultra runner, Olympic trials qualifier, and 2017 Western States champion, joins Spring Energy Elite Team. Cat has a long list of achievements, including top spots at the most competitive races. A combination of Spring Energy, real food performance nutrition products, with Cat’s enthusiasm, hard work, and talent...
March 2, 2021
rabbit Announces Partnership with Anna Frost
March 2nd, 2021 - Santa Barbara, California - Anna Frost, who is perhaps best known for her world-class running performances across trails and up mountains around the world, has partnered with rabbit, a cutting-edge running apparel brand from California, to become the latest edition to their professional team. Her record-breaking...
March 2, 2021
Solo New York Wins Prestigious SEAL Business Sustainability Award
NEW YORK, NY - March 2, 2021 - Solo New York, one of North America’s largest and most innovative bag and luggage brands, today announces that it has been awarded a 2020 SEAL Business Sustainability Award, which celebrates leadership, transparency, and commitment to sustainable business practices. Solo was awarded the...
March 1, 2021
Introducing the New HP16R Headlamp from Fenix
Fenix has a long-standing reputation for building some of the most reliable, durable flashlights and headlamps on the market. Engineered with useful, easy-to-operate features and convenient, hands free accessibility, Fenix’s line of headlamps are made to perform. The newest addition is no exception. Fenix is pleased to introduce the new...
March 1, 2021
Lava Linens Partners with Meteorite PR
Boulder, CO (March 2021)- Lava Linens, a Colorado-based company committed to developing premium eco-friendly French linen towels from the homestead to the trailhead and everywhere in between, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it unveils new products and wholesale...
March 1, 2021
Fjällräven Introduces Samlaren, a Unique Collection That Puts Leftover Fabrics to Good Use
LOUISVILLE, Colo. (Mar. 1, 2021) – Today, Fjällräven launches Samlaren—Swedish for “the gatherer.” This unique collection is a new concept rooted in Fjällräven’s commitment to quality and tradition of not letting resources go to waste. All products bearing the Samlarenbadge are created using leftover fabrics from Fjällräven’s mills and factories,...
March 1, 2021
Decathlon to Showcase New Camping, Hiking, Outdoor Gear at Live Virtual Press Event, March 9
SAN FRANCISCO (March 1, 2021) — Decathlon, the world’s largest sporting goods retailer, will host a live press event on March 9, 2021, at 8:30 a.m. PST. Attending media will meet design teams from Decathlon’s hiking, camping and backpacking brands, Quechua and Forclaz, and get a peek behind the scenes...
March 1, 2021
KINeSYS is back as an Official Sponsor of the Women’s Adventure Film Tour USA
1st March 2021, Vancouver, Canada - KINeSYS Performance Sunscreen have announced they will be once again sponsoring the Women’s Adventure Film Tour USA. Now in its third year, the tour features a selection of unique films that are carefully chosen to show incredible women achieving their personally adventurous goals. KINeSYS...
February 26, 2021
Costa Sunglasses Names Verde Brand Communications as PR Agency of Record
DAYTONA BEACH, Fla. (February 26, 2021) – Costa Sunglasses, the category leader in performance eyewear for fishing and all aspects of watersports, this week retained Verde Brand Communications to lead its brand communications and public-relations efforts. Started by a core group of anglers in 1983, Costa has been making high-performance,...
February 26, 2021
UnTapped Maple announces collaboration with 5-time Olympian Kikkan Randall
Williston, VT— Vermont-based all-natural athletic fuel brand, UnTapped Maple announces a partnership with five-time Olympian and gold medalist in cross-country skiing, Kikkan Randall. Thirty-eight-year-old Randall has been in Olympic retirement for three years, and in that time she has continued to pursue advocacy work, motherhood and competition, noting in her...
February 26, 2021
Diamondback Sponsors Seth Alvo’s North Carolina “Berm Park” Mountain Bike Park
KENT, Wash., (February 26, 2021) — A long time supporter of Seth Alvo, the creator behind @sethsbikehacks, and his pursuits both on and off the bike, Diamondback is excited to announce its pivotal role in Alvo’s newest creation, Berm Park mountain bike park in Canton, N.C. Diamondback will act as...
February 26, 2021
Western Carolina University to offer online outdoor industry certificate
CULLOWHEE, NC –Western Carolina University’s Office of Professional Growth and Enrichment will be offering a new online professional outdoor industry certificate beginning this spring. “This new, one-of-a-kind professional online certificate program taps into a key strength and economic growth area in Western North Carolina and nationwide: human desire to be...
February 25, 2021
Ignik Bolsters Sales Team with Powerhouse New Rep Groups
Seattle, WA – February 25, 2021 – Ignik, a Seattle-based brand committed to improving the sustainability of outdoor heating products, is thrilled to announce the addition of sales rep groups in two key territories, securing nationwide coverage in their second year of business. Adventure Marketing Group in the Southeast and...
February 25, 2021
Rossignol opens the doors to its all-new Aspen retail store location
Park City, UT – Feb. 25, 2021 – Building upon the success of their Aspen retail “pop-up” boutique, Rossignol is excited to open the doors to its larger, permanent retail location in downtown Aspen. Located at 534 E Cooper Avenue, the new 2,500 square-foot location offers a broader selection of...
February 25, 2021
Pro Cyclist Travis McCabe Rejoins Felt Bicycles With A Gravel Focus
Rancho Santa Margarita, California (February 25, 2021) — Felt Bicycles is excited to announce the return of professional cyclist Travis McCabe to its stable of athletes, where he’ll focus on gravel races and other endurance events. McCabe was a rider on the then-named Holowesko Citadel pro cycling during the 2016...
February 25, 2021
OrthoLite® Creates World’s First and Only Aerogel-Infused Open Cell PU-Foam
AMHERST, Mass. (February 25, 2021)– OrthoLite®, the industry leader of branded, high performance and comfort footwear solutions, unveils OrthoLite O-Therm™, an innovative new thermal insole technology that sets a new standard in cold-weather footwear protection. O-Therm offers all of theknownbenefits of open-cell PU-foam, while combining the world’s lightest and most...
February 25, 2021
Primus ‘Service For a Reason’ Initiative Offers Free Replacement Parts to Reduce Environmental Footprint of Backpacking and Multi-fuel Stoves
LOUISVILLE, Colo. (Feb. 25, 2021) — In an effort to combat overconsumption in the outdoor industry and its associated environmental impacts, Primus announces the Service For a Reason initiative to provide free repair parts for select Primus stoves this spring. The campaign centers around a design philosophy that Primus has...
February 25, 2021
Peak Design and Wild Confluence Films Present the Documentary Film, Understory
Juneau, AK (February 25, 2021) – Peak Design, in partnership with Wild Confluence Films, is proud to present the limited release of Understory: A documentary film that explores the degradation of Alaska’s Tongass National Forest. Told through the lens of three women with unique personal connections to the Tongass, Understory...
February 24, 2021
Chrome Introduces New Carry Options For Their Spring/Summer ’21
Portland, OR - Chrome Industries (https://www.chromeindustries.com), the legendary maker of durable bags, apparel and footwear for people who live and play in the city, trademark durability, introduces its Spring 2021 line with a range of new products and accessories that reflect the brand’s focus on bringing new carry options that...
February 24, 2021
Mammut Announces New Athletes As Additions To Safety Collective
(Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand for snowsports professionals....
