Press Releases

September 1, 2020

57Hours and SNEWS Collaborate on Survey to Highlight the Prevalence of Discriminatory Route Names in the Climbing World

New York, NY — 57Hours and SNEWS recently collaborated on a survey addressing climbing route names, particularly those that have been flagged as discriminatory or offensive. The goal of the survey was to understand the opinions of those in the outdoor industry—both adventurers and mountain guides—and bring attention to the...

September 1, 2020

Wedge Brands hires Northeast Sales Group to represent Briko, Level and Eisbär in New England

ASPEN, Colo. (September 1, 2020) Wedge Brands (formally ZG Holdings), a business focused on North American distribution of premier outdoor, snow-sports cycling and active lifestyle brands, hires a new rep agency in New England. Northeast Sales Group will now represent Wedge Brands: Briko, Level and Eisbär. Briko, an Italian company, is renowned for its snow and...

September 1, 2020

Filson Launches Collaboration with Buck Knives

SEATTLE, Wash. (Sept. 1, 2020)– Filson and Buck Knives, two iconic American heritage brands, announced today a limited-edition collection of branded knives designed for a life lived outdoors. “We’re thrilled to partner with a likeminded brand that shares a deep and rich history outfitting the outdoorsman,” said Doug Thielen, Director...

September 1, 2020

HitchFire Brand Launches with the Introduction of the Forge 15 Hitch-Mounted Grill

September 1, 2020 (Santa Cruz, CA) – From the founders  of Tepui, the leader in roof top tents,  comes HitchFire Grills, creator of the world’s first purpose built hitch-mounted grill daring you to Grill Where No One Has Grilled Before™. Made for all outdoor enthusiasts seeking to explore off the beaten...

September 1, 2020

Rumpl Teams with Unify Brand Partnerships to Lead United Kingdom Distribution Efforts

PORTLAND, Ore. (September 1, 2020) – Rumpl, the category leader in technical blankets, has announced a distribution agreement with Unify Brand Partnerships, a distributor in the United Kingdom known for representing pivotal brands within the lifestyle, sport and outdoor categories, effective on September 1, 2020. “We’re thrilled with our new...

September 1, 2020

Title Nine Movers and Makers Pitchfest Announces 2020 Finalists

Emeryville, Calif. (Sept. 1, 2020)- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its third annual Movers and Makers Pitchfest. As finalists, these women rose to the top as...

September 1, 2020

Watershed Drybags Celebrates 25 Years Keeping Gear 100% Dry

Asheville, NC (Sept 1, 2020)- Eric Revels - founder of Watershed Drybags- fell in love with whitewater during his childhood time at Camp Mondamin in Tuxedo, NC. It was there, soaking up the magic of the Chattooga River, he was guided to follow his passion - not a paycheck -...

September 1, 2020

Canyon Ride Santa Barbara 100 Goes Virtual for 2020

SANTA BARBARA, Calif. – September 1, 2020 – The Canyon Ride Santa Barbara 100 (RideSB100) is going virtual for 2020, encouraging riders to #KeepYourDistance and ride one of four virtual challenges from October 17 to 25 along the world-class Santa Barbara course, on their own roads, or even stationary. “This...

September 1, 2020

Meet the Future of Sneakers: The Deckers X Lab K-ST 21

GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...

September 1, 2020

Marker Dalbello Völkl USA selects Pale Morning Media as PR partner

LEBANON, NH. (September 1, 2020) – Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1. “The team at Pale Morning has a strong understanding of...

September 1, 2020

Balega Launches New Reflective Enduro Sock for Fall 2020

DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the...

September 1, 2020

ECCO Outdoor Honored with German Design Award for Two Key 2021 Footwear Styles

Londonderry, NH (September 1, 2020)  ECCO, the leading family-owned global footwear brand, has been recognized by the German Design Award for two key styles.  The BIOM 2.0 trail shoe and the EXOWRAP all-terrain sandal have been recognized in the category of Excellent Product Design and will debut in the US...

August 31, 2020

Cotopaxi Welcomes Wendy Yang As Newest Board Member

Salt Lake City, UT. Aug, 2020 -- Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading the remarkable growth of HOKA ONE ONE, Teva, and Sanuk. She was previously an executive...

August 28, 2020

Mammut And The Lady Alliance Announce DEI Partnership

(Denver, CO) Aug. 28, 2020 -- Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North America, have teamed up to create a safe space, platforms, conversation and education on social...

August 28, 2020

Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021

FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts and ends in Fruita, Colo., and travels around and across the Colorado-Utah borderlands. Panaracer’s “GravelKing”...

August 27, 2020

Ski Utah Partners with Backbone Media

SALT LAKE CITY, UT (August 27, 2020) — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the...

August 27, 2020

Diamondback Expands Haanjo Gravel Bike Collection

KENT, Wash., (August 27, 2020) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the introduction of new gravel and adventure bikes. Defined by versatility and premiere capabilities on road or dirt, the Haanjo gravel and adventure bike collection will feature eight new and updated...

August 27, 2020

Filson and Ducks Unlimited Launch Limited Edition Collection

SEATTLE, Wash. (August 27, 2020)– Filson and Ducks Unlimited, two iconic American heritage brands, today announce a limited edition collection of co-branded products. The collaboration supports Ducks Unlimited’s vision and steadfast commitment to wetlands conversation by offering classic Filson products branded with officially licensed Ducks Unlimited graphics and logos. “Both...

August 27, 2020

Trifecta Partners with Onegevity Health and Thorne to Offer End-to-End Personalized Nutrition

AUGUST 27, SACRAMENTO – Today, Trifecta, the nation’s largest organic meal delivery service, is announcing its new partnership with Onegevity Health, and Thorne, two  health and technology companies that are disrupting prevention and wellness, to offer end-to-end personalized nutrition solutions. As the leading multi-omic health intelligence platform using research-grade evaluations...

August 26, 2020

Grassroots Outdoor Alliance announces exclusive partnership with NuORDER, will shift member buying to digital platform in fall 2020

LOS ANGELES, Aug. 26, 2020 /PRNewswire/ -- Grassroots Outdoor Alliance (www.grassrootsoutdooralliance.com), the national organization dedicated to the health and growth of independent specialty retailers, will partner with NuORDER to revolutionize the retail buying process through its collaborative digital buying platform. The NuORDER buying platform will be available to Grassroots retailers and offered for...

August 26, 2020

JP Sportswear Pivots to P.P.E. Launching New Sports Medical Subsidiary: JP Medicalwear

LYNWOOD, California (August 26, 2020) - JP Sportswear is one of the most established apparel manufacturers in the United States. A typical day at the factory in early 2020 would have found the company producing high quality apparel and accessories for yoga, cycling, swim and many other active focused clients....

August 26, 2020

Toray Introduces Ecodear – An Environmentally Friendly, High Value-Added New Nylon

Toray Industries, Inc. has developed a new, more sustainable nylon that represents a major step forward in the company's Sustainability Vision and makes it possible to create bio-based versions of proven Toray technologies like Entrant® and Dermizax®. Ecodear Nylon is 60% bio-based, developed with sebacic acid generated from Castor beans. The...

August 26, 2020

Summer Camps Successfully Prevented and Mitigated COVID-19 Transmission, Says New CDC Study

Martinsville, IN (Aug 26, 2020) - Today the American Camp Association (ACA) celebrates the release of a new study from the Centers for Disease Control and Prevention (CDC) that identifies how four overnight summer camps in Maine were able to operate safely and successfully without the spread of COVID-19 this...

August 26, 2020

SBT GRVL Raises $30K for Advocacy Partners Through SBT VRTL Ride Experience

STEAMBOAT SPRINGS, Colo., (August 26, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride experience was held on Sunday, August 16. Leading up to SBT VRTL the SBT GRVL...

August 26, 2020

Dynafit, Pomoca Increase Support of Friends of the Colorado Avalanche Information Center

Boulder, CO (August 2020) - Dynafit, a global leader in innovation in backcountry skiing, and Pomoca, the world’s leading manufacturer of ski touring skins, announced today that they have signed a new three-year deal to serve as primary sponsors of the The Friends of the Colorado Avalanche Information Center (FoCAIC);...