Press Releases
October 28, 2020
Electrolit Donates Nearly One Million Dollars in Hydration Beverages to Support COVID-19 Frontlines
CERRITOS, Calif. (October 28, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has donated over $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second massive contribution to frontliners...
October 28, 2020
Diamondback Partners with Rach McBride to Provide Women’s Gravel Scholarship
KENT, Wash., (Oct. 28, 2020) — Diamondback, a leader in the gravel cycling space, has partnered with athlete Rach McBride to facilitate and launch the Women’s Gravel Scholarship for one deserving rider. The partnership is intended to encourage more female and non-binary participation in the rapidly growing sport, and to...
October 28, 2020
Chrome Industries Launches new Storm Salute Commute Jacket
Chrome’s Storm Salute jacket is fully seam-taped and waterproof. Working hard to keep you dry, the Storm Salute Commute is constructed with 2.5 layer waterproof breathable stretch poly and includes upper back yoke ventilation. The stretch poly keeps you comfortable and the adjustable Storm Hood fits your helmet without slipping...
October 28, 2020
TransRockies Gravel Royale Pairs with Felt Bicycles as Presenting Sponsor
Panorama, B.C. (Oct. 28, 2020) — TransRockies Race Series, a global leader in adventure stage races, today announces Felt Bicycles as presenting sponsor of TransRockies Gravel Royale. Together, they are eager to continue to build upon the momentum of gravel cycling with this new and highly anticipated stage race taking...
October 28, 2020
Whitewater Technology launches its debut paddle range featuring high performance paddles made with recycled carbon fiber & 5 year warranty
Today Whitewater Technology, a new entrant to the high performance paddlesports market launches its first 100% made-in-USA, recycled carbon fiber paddle range with an exclusive pre-sale on www.whitewater-technology.com. The range which features paddles for all disciplines had been designed by leading advanced materials engineer and whitewater kayaker Ollie Wainwright. Using...
October 28, 2020
Deuter Partners with Arrive Outdoors to Deliver Affordable Gear Rentals
LONGMONT, Colo. (Oct. 28, 2020) — Deuter, the global leader in technical backpacks, announces an exclusive partnership with Arrive Outdoors, the popular outdoor gear rental and experience company. As Deuter's exclusive vendor for rental, consumers can now rent Deuter backpacks from Arrive Outdoors rental platform to use for any adventure,...
October 28, 2020
Purist Announces Award-Winning New Insulated Scope Top – On Sale Now
Morgan Hill, CA - Innovative stainless steel bottle company, Purist, announced today that its new Scope top is on sale now, marking a continuation of the company’s focus on sleek design and functional performance that has already garnered national attention and acclaim. The new insulated Scope top is the ultimate...
October 28, 2020
SIA’s Snowbound Festival Debuts New Website and Announces Dates for Upcoming 2021 Winter Events in New England and the Rockies
Park City, Utah (October 28, 2020) – In celebration of the upcoming winter season, Snowsports Industries America (SIA) is excited to debut the first phase of its Snowbound Festivals consumer platform with the launch of its new website, Snowboundfest.com, an inclusive consumer gateway to the winter outdoor lifestyle. An integral...
October 28, 2020
Sara Souza Receives Charles (Reb) Gregg Wilderness Risk Management Award at the 2020 Wilderness Risk Management Conference
Lander, WY — October 28, 2020 — At the 27th annual Wilderness Risk Management Conference (WRMC) held online from October 19-23, 2020, Sara Souza received the Charles (Reb) Gregg Wilderness Risk Management Award for her significant contributions to the field of risk management in outdoor education and adventure professions. Presented...
October 28, 2020
Gunner Introduces All-New Food Crate
NASHVILLE, Tenn. (Oct. 29, 2020) – Gunner®, the leading manufacturer of dog kennels and products engineered to enhance dogs’ lives, today announced the launch of the new Gunner Food Crate. Overbuilt in the USA™, the Food Crate is designed to protect dry dog food in all environmentswhile keeping it fresh...
October 27, 2020
Deuter Celebrates 16 Years with Banff Centre Mountain Film and Book Festival
LONGMONT, Colo. (Oct. 27, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment for mountain pursuits—announces their continued partnership with Banff Centre Mountain Film and Book Festival (BMFBF.) Deuter has been the exclusive backpack sponsor for the internationally recognized film and book competition for 16 years and will continue its...
October 27, 2020
Thermacell Growing Team Following Strong Sales Season
Bedford, Mass., (October 27 2020) - Thermacell Repellents, Inc, a leading manufacturer of area mosquito repellent products, is expanding its team on the heels of a momentous season. In addition to bringing aboard a new Vice President of Science & Research, the company has announced hiring for dozens of open...
October 27, 2020
Sea to Summit Announces New Highly-Anticipated Tent Lineup for Spring 2021
Boulder, CO (October 27, 2020) — Sea to Summit, the globally recognized adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the company’s entry into technical backcountry tents. Following more than three years of rigorous research and design, Sea to Summit will be releasing two lightweight tent...
October 26, 2020
TRUE Communications Builds Leadership Team
(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson to Partner, Greg Fisher to Partner, Garin Fons to Vice President, Marketing & Strategy, and...
October 26, 2020
Rossignol’s BLACKOPS Sender Ti is Outside’s “2021 Gear of the Year”
Park City, UT – Oct. 26, 2020 – In the lead-up to the 2020-21 ski season, Rossignol’s all-new flagship freeride ski, the BLACKOPS Sender Ti, has been turning heads and drawing praise throughout every major ski test review, an important marker of validation that’s now culminating in the coveted “2021...
October 26, 2020
Silva Teams Up With Ultrarunner Corrine Malcolm as Ambassador, Athlete
BROMMA, Sweden - Silva is thrilled to announce its partnership with ultrarunner Corrine Malcolm as part of the Swedish legacy brand’s North American ambassador and athlete team. Malcolm, a former elite cross-country skier and biathlete, has excelled on the ultrarunning circuit in recent years. The 30-year-old’s results include finishing in...
October 26, 2020
Fischer Skis Cleans Up, Takes Home Awards in four out of six categories in Cross Country Skier 2021 Gear Guide
AUBURN, N.h. - Cross Country Skier magazine’s 2021 Gear Guide — the most comprehensive nordic review in the industry — has just been released and Fischer was well praised in its pages. Winning an editor’s choice award in four out of six hardgoods categories, it’s clear that Fischer’s product is...
October 26, 2020
CAKE To Host “CAKEMA” – “The Not in Milan Motorcycle Show”
(Stockholm, Sweden – October 26, 2020)– CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that in lieu of the cancellation of the 2020 EICMA motor show in Milan, Italy, the CAKE team will instead host a virtual event to showcase 2021 novelties and model updates and share news...
October 26, 2020
Pocket Outdoor Media Joins Time to Vote Movement
Boulder, Colorado, USA — October 26, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, is the latest company to join the business-led, nonpartisan coalition, Time To Vote, which aims to increase voter participation in the U.S. elections. Voter turnout in the U.S. is one of the...
October 23, 2020
Black Diamond Equipment’s Spot 350 Headlamp Wins Inaugural REI Co-op Editors’ Choice Award
SALT LAKE CITY, UT (October 23, 2020) — Black Diamond Equipment, a global innovator in climbing, skiing, running, and hiking equipment and apparel was awarded an inaugural REI Co-op Editors’ Choice Award for its full featured waterproof headlamp, the Spot 350. The REI Co-op Editors’ Choice Awards honored Black Diamond’s Spot...
October 23, 2020
SWIX US Partners with Wintersteiger, U.S. Ski Team for Improved Athlete Equipment
HAVERHILL, Mass. -- SWIX US, in partnership with Wintersteiger, has for the second year set up a tuning and waxing center at Copper Mountain in Frisco, Colorado. The goal of the program, says SWIX Alpine Racing Service Director, Graham Lonetto, is to “evaluate athlete’s skis and help them learn how...
October 23, 2020
GoSun Launches Most Needed Solar Product Ever: ‘GoSun Brew’ with 266WH Powerbank, Built-In French Press for Coffee and Carrying Case
Cincinnati, OH [October 22, 2020]-- GoSun, a leader in essential solar-powered outdoor gear, released its ninth crowdfunded solar innovation - GoSun Brew- last week, only to blow past their goal in 2 hours. The launch of the GoSun Brew makes it possible for people to conveniently brew fresh coffee or...
October 23, 2020
Yakima’s EXO System has Forever Changed the Humble Hitch
LAKE OSWEGO, Ore., October 23, 2020 –Multi-functional and highly versatile almost seem inadequate when describing the brand new EXO System from Yakima. This modular hitch system has seemingly limitless options that will enhance any adventure that moves you. From camping to biking to skiing to everything in between, the EXO...
October 22, 2020
POC unveil Jeremy Jones and POW collection
Based on the foundations laid in a decade long partnership, POC are releasing a Jeremy Jones and Protect Our Winters (POW) collaboration collection which supports positive action for environmental change by contributing 10% of all proceeds directly to POW’s work. More than a decade after he founded Protect Our Winters,...
October 22, 2020
OutsidePR Adds To Client Roster
Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin Resorts are two of the agency’s favorite ski areas, and OutsidePR is thrilled to announce...