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Press Releases
February 2, 2016
PMI Stanley Brand Names Sullivan-Bishop Agency ‘2015 Agency of the Year’
SEATTLE, WA (February 2, 2016) – Pacific Market International (PMI) is pleased to announce that Sullivan-Bishop group has been named the STANLEY brand’s Agency of the Year. The group’s outstanding performance and mounting sales achievements in the south-central region earned them the prestigious GOLDEN STANLEY award at the recent Winter Market Outdoor...
February 2, 2016
A Year in the Works, Hyperlite Mountain Gear Launches Major Company Rebrand, Feb 3rd
Biddeford, Maine: Hyperlite Mountain Gear recently completely rebranded the company to dial its messaging on optimized, minimalist outdoor equipment and refocus awareness on its high quality, American-made manufacturing. The rebrand includes a new logo, website and more targeted messaging. The official launch of the new brand is Wednesday, February 3rd....
February 1, 2016
KEEN Receives Inaugural RODALE 100 Award for Live Monumental Campaign
PORTLAND, Ore. (Feb. 1, 2016) – KEEN, maker of original hybrid footwear, is honored to be named to the inaugural RODALE 100, a definitive list of the 100 people, products, companies, and organizations positively impacting the world. KEEN was recognized in the Environmental category for its 2015 Live Monumental campaign which advocates for the protection of more than 3 million...
February 1, 2016
EORA Kicks Off 2016 with New Members and New Sponsors
EORA welcomed 28 new members to the organization during its January Board Meeting in Salt Lake City. These new additions enrich the organization and increase the diversity of brands to represent an even wider range of products. “We are so pleased to continually grow our membership across all of our...
January 29, 2016
Stio Welcomes Brad Ludden and Katie Steinberg to Ambassador Team
JACKSON, Wyo. (January 29, 2016) – Stio, the mountain apparel company based in the heart of the Tetons, announces new additions to its ambassador roster of esteemed athletes, adventurers, artists, environmentalists and mentors. Jackson Hole-based ultra-runner and mountaineer Katie Steinberg and First Descents founder Brad Ludden will represent Stio as brand ambassadors. “As...
January 28, 2016
The Conservation Alliance Releases 2015 Annual Report
Bend, Ore., January 28, 2016 – The Conservation Alliance released its 2015 Annual Report this week, providing an overview of the organization’s accomplishments last year. During the year, the organization contributed a record $1.6 million to 43 conservation organizations throughout North America. The report also includes a summary of the 11 conservation victories...
January 28, 2016
I Heart Keenwah Launches #HeartYourself Campaign
Chicago, IL - I Heart Keenwah, makers of nutrient-rich quinoa snacks, is set to kick-off their #HeartYourself social media campaign on February 1st in conjunction with the launch of their new branding and recipe formulation. The heart plays a large role in the new I Heart Keenwah marketing collateral, and a positive, non-judgemental self-love/self-care...
January 27, 2016
Brooks-Range Mountaineering Welcomes Four New Athletes to its 2016 Ambassador Team
San Leandro, Calif. – Brooks-Range Mountaineering, manufacturer of innovative and high-quality backcountry and outdoor equipment and accessories, adds four new athletes, Ali Criscitiello, Eric Layton, Miranda Oakley, and Drew Smith, to its 2016 Ambassador Program. The Brooks-Range Ambassador Program includes a select group of the top U.S. mountaineering, rock climbing, and...
January 26, 2016
World T.E.A.M. Sports’ Face of America Starts with Informal Memorials Ride
Arlington, Virginia, January 26, 2016 – Early in the morning of April 22, a team of disabled and able-bodied military veterans and civilians from across the United States will set off from Arlington, Virginia on a personal journey of remembrance and honor. Riding bicycles, recumbent bikes and hand cycles, these riders...
January 26, 2016
Register Now! 60th Colombian Business Matchmaking Forum (Bogota, COL. Mar. 17-18, 2016)
Bogota, Colombia (South America) — Jan 26, 2016 ; Procolombia invites you to the 60th Business Matchmaking Forum featuring Colombia’s top vendors on: Men´s & Women´s Outerwear, Activewear, Uniforms, Shapewear, Swimwear, Lingerie & Underwear, Leather Goods & Accessories, Jewelry & fashion Jewelry, Footwear, Childrenswear and Home textiles. Only approved buyers attending for the...
January 26, 2016
Online Mountain & Adventure Film Festival launches February 1st
Following the successful 2015 unveiling of the Mountain & Adventure Film Festival, the first online festival of its kind, Film Festival Flix is excited to launch its 2016 festival, bigger than ever! This year's festival will showcase 68 films on demand over an unprecedented 29 days in February. Like "Netflix" for mountain films, viewers can watch Any film, Any time,...
January 25, 2016
Abom Goggles Selected for 2016 ISPO Award
PORTLAND, Ore. (January 25, 2016) – Abom goggles, featuring patented KLAIR™ active anti-fog technology, have been selected as a 2016 ISPO category award winner. “Every year ISPO showcases the most innovative outdoor products in the world. It’s a tremendous honor to receive a coveted ISPO award, which is a testament to...
January 25, 2016
Headed to the Super Bowl? Here are 5 Things to Bring
The stage is set. The Denver Broncos and the Carolina Panthers are playing in Super Bowl 50 on February 7, in Santa Clara, California. Are you lucky enough to be heading to the game? Here are five essentials you should bring to the big dance in the Bay Area. Reusable...
January 25, 2016
Teton Gravity Research Taps Kayse Gundram as New Senior Sales Account Executive
JACKSON, Wyo. (Dec 25, 2015) Teton Gravity Research, a leading youth culture, adventure and action sports media brand, is proud to announce the hiring of industry veteran Kayse Gundram as Senior Account Executive. Gundram’s hire comes amidst a year of record traffic and audience growth of TGR’s media platform and the...
January 25, 2016
Hillsound Equipment Adds New Sales Agency in Great Lakes Territory
Vancouver, BC- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to announce a new sales agency partnership with Donnelly-Strough Co. Donnelly-Strough Co. will represent Hillsound’s products in the Great Lakes region of Indiana, Ohio, Kentucky, and Michigan. “We are so...
January 25, 2016
Mountainsmith Honors 2015 Sales Agency of the Year with Anvil Award
– Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—announces Pacific Recreation Sales as the 2015 Sales Agency of the Year and recipient of Mountainsmith’s Anvil Award. JJ Anderson and Becky LaFord have earned the coveted accolade for their work in the Southwest. “I am pleased to accept the 2015 Anvil...
January 22, 2016
Female Skier of the Year Tumbles Down Alaskan Mountain
JACKSON, Wyo. (Jan 22, 2016) Teton Gravity Research, a leading youth culture, adventure and action sports media brand, and current steward of Safety Week 2016 (running Jan 18-24), is sharing 7 days of content designed to enlighten all categories of backcountry snow travelers, both experienced and would-be off-piste enthusiasts, on the...
January 22, 2016
EORA Awards Grants to Youth Programs
Asheville, NC — With the goal of helping youth through outdoor pursuits, the Eastern Outdoor Reps Association (EORA) awarded seven youth-based nonprofit organizations with grants totaling $4,500. EORA’s Outdoor Opportunity Grant Program aims to support local communities throughout New England, the Mid-Atlantic, and Southeast. Final grant recipients were chosen based...
January 21, 2016
All Good Continues Growth and Hires New Sales Director
Morro Bay, CA— All Good, makers of organic skincare and healing products, has announced the addition of Sales Director Karin Wulff. Bringing 18 years of natural product sales experience to the All Good team, Wulff’s responsibilities as Sales Director include increased focus, reach and sales in the natural and outdoor markets, while...
January 20, 2016
K2 Skis Goes Big for the 16/17 Season
K2 Skis continues its 50-plus year mission of bringing Serious Fun to skiers across the globe with its 16/17 products. Highlights of the line include new comfort-focused boots, athlete-influenced Factory Team skis, an addition to the popular Pinnacle ski series and three new women’s freeride Luv skis. K2’s all new Built For Comfort...
January 20, 2016
Selk’bag® USA, Inc. Announces Star Wars License with Lucasfilm
Solana Beach, Calif. (Jan. 20, 2015) - Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, announces a new license with Lucasfilm and Disney Consumer Products to launch the first ever Star Wars by Selk’bag collection in 2016. “We have had tremendous success with our Marvel...
January 20, 2016
Darn Tough Vermont Grows Over 50 Percent in 2015 And Prepares For More In The Coming Year
Northfield, Vt. (January 20, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, proudly announces 2015 annual earnings have increased by 52 percent year-over-year. Equally significant, Darn Tough has been able to match explosive consumer demand through investments in resources -...
January 20, 2016
Ultrarunner Joe Grant joins SCARPA athlete roster
BOULDER, Colo. – Ultrarunner Joe Grant will join SCARPA’s athlete/ambassador roster starting this month, reflecting the brand’s ongoing push in the trail-running category, most recently with a new global Alpine Running shoe collection for Spring 2016. An endurance athlete who lives in Gold Hill, Colo., Grant has competed in running events for the last decade...
January 19, 2016
We Are Serious About Backcountry Travel; Teton Gravity Research Launches Safety Week 2016
JACKSON, Wyo. (Dec 19, 2016) Teton Gravity Research (TGR), a leading youth culture, adventure and action sports media brand, announces Safety Week 2016, running today through January 24. The safety week is 7 days of content designed to enlighten all categories of backcountry snow travelers, both experienced and would-be off-piste enthusiasts,...
January 19, 2016
Outdoor Industries Women’s Coalition Selects 2016 Professional Mentoring Program Mentees and Mentors
BOULDER, Colo., January 19, 2016 – The Outdoors Industries Women’s Coalition (OIWC), the only organization focused on the inclusion of women in the outdoors from participant to CEO, has selected 26 rising industry leaders to join its 2016 Professional Mentoring Program class. It is the only cross-company, cross-industry mentoring program for...
