Press Releases
October 5, 2015
Bill Conradt Joins ExOfficio as VP of Global Sales
Seattle, WA – ExOfficio®, a leading designer and manufacturer of adventure travel apparel and gear, today announced the appointment of Bill Conradt as the company’s new vice president of global sales, concluding a nationwide search. In this position, Conradt will lead the brand’s expanding global sales efforts and be a key...
October 2, 2015
Avatech Expands Crowdsourced Snow Safety Platform in France with Key Partnerships
PARK CITY, Utah (October 2, 2015) – Avatech, a technology company developing the first global, crowdsourced platform for mountain safety information, will partner with two key French snow safety organizations for the 2015/16 winter season. The national association for snow and avalanche education Nationale pour l'Étude de la Neige et des...
September 30, 2015
Setton Farms’ Vegan Ambassadors Prepare Cuisine for PETA’s 35th Anniversary Gala
Terra Bella, CA (September 30, 2015)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is thrilled to announce that vegan Chef Ambassadors Heather Bell and Jenny Engel of Spork Foods have...
September 29, 2015
PMI’s STANLEY Classic Vacuum Growler Featured in OUTSIDE Winter Buyer’s Guide 2016
SEATTLE, WA (September 29, 2015) – OUTSIDE, America’s leading active lifestyle brand, has selected PMI’s STANLEY brand to be featured in their Winter Buyer’s Guide as among the best gear to have for the winter sports season. The STANLEY Classic Vacuum Growler has been included in the tailgating section of OUTSIDE’s Winter Buyer’s Guide, which hits newsstands...
September 29, 2015
Jones Snowboards Debuts New Website Featuring 2016 Product Collection
Truckee, CA (Sept 29, 2015) - Jones Snowboards is thrilled to unveil a newly redesigned website at www.jonessnowboards.com featuring their award-winning 2016 product collection. Clean lines, a streamlined user interface, a new blog format and refined product info are highlights of the website. The new digital experience showcases the expanded...
September 28, 2015
ALLIED Feather & Down, London Luxury Introduce Finished Product Featuring Certified, Responsibly Sourced Down Bedding; Showcase Track My Down Consumer-Traceability Website
New York, NY (September 28, 2015) — ALLIED home, the innovative insulation division of ALLIED Feather & Down, along with London Luxury, the leader in luxury and innovative utility home textiles, through their exclusive partnership, will showcase responsible sourcing, consumer-traceability, and insulation technologies at New York Home Fashion Market (NYHFM), Sept. 28-Oct. 1...
September 28, 2015
Mountainsmith Continues Surge In Japanese Market with Revival of Cyclesmith Brand
(Golden, CO) - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced plans to revive Cyclesmith, the brand’s 1990’s bike touring pack line, exclusively in Japan. These plans are in response to a growing demand for Mountainsmith products in the Japanese market, and a steady increase in sales over...
September 23, 2015
Mammut North America Hires Andrew D’Acquisto as North American Sales Director
Williston, VT (September 23, 2015) – Mammut, the Swiss quality providers of alpine gear and apparel, is excited to announce the hire of Andrew D’Acquisto as North American Sales Director. Andrew will drive the North American sales force for Mammut with nearly twenty years of experience in outdoor industry sales. Based...
September 23, 2015
Interactive Evening Featuring Artist Ben Roth to Launch Stio’s Mountain Studio Series
CHICAGO (September 23, 2015) – Founded to inspire a connection with the outdoors, Jackson Hole apparel company Stio strives to bring the authentic mountain lifestyle to its customers through award-winning products, outdoor stewardship, and now its Mountain Studio Series. The calendar of events debuts at the Stio Mountain Studio in Chicago on...
September 22, 2015
ALLIED Feather & Down adds Three Key Brands to Track My Down
MONTEBELLO, CALIFORNIA (9/22/2015) – ALLIED Feather & Down, the leading supplier and processor of down in the outdoor and apparel industries, is proud to announce the addition of two major Exxel Outdoors brands – Sierra Designs and Kelty – plus boutique brand Katabatic to their recently introduced TrackMyDown.com program. Created as an educational...
September 22, 2015
Setton Farms Named a 2015 Martha Stewart American Made Finalist
Terra Bella, CA- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- announced it has been named a finalist for Martha Stewart’s 2015 American Made Awards. Each year, Martha Stewart Living editors...
September 21, 2015
Black Diamond Presents BDTV and Flips the Switch on Season 1
September 21, 2015 (Salt Lake City, Utah) -- Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of BDTV. The online video series will tell in-depth stories about some lesser-known characters in the world of backcountry skiing and shed light on their...
September 17, 2015
Setton International Sponsors Annual Long Island Heart Walk
Commack, NY- Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is proud to announce their sponsorship of the annual Long Island Heart Walk taking place on Sunday, September 20th at Jones Beach Field 5 in Wantagh, NY. Setton International will provide...
September 16, 2015
Maven Outdoor Equipment Wins Field & Stream’s 2015 Best of the Best Award
Lander, Wyoming (September 16, 2015) – Maven Outdoor Equipment Company, a next-generation gear brand has been awarded Field & Stream’s 2015 Best of the Best Award for its B.2 11x45mm binoculars. “Our team at Maven is proud to have received such an incredible honor from the experts at Field &...
September 16, 2015
American Hiking Society Offers Outdoor Service Vacations for Students
Fun times in the great outdoors while protecting wild lands and paying it forward - this is what American Hiking Society is offering in their just-released 2016 Alternative Break trip schedule. Offering a variety of service vacations geared specifically towards college student groups, these voluntour trips combine day hiking, trail...
September 15, 2015
Honey Stinger Introduces New Product Categories at Interbike: Gluten Free Waffles and Protein Chews
STEAMBOAT SPRINGS, Colo. (September 15, 2015)—Honey Stinger, the leading manufacturer of honey-based energy food, will unveil two new product lines, Gluten Free Organic Stinger Waffles and Protein Energy Chews, this week at the Interbike cycling trade show in Las Vegas. The company will also introduce a fifth flavor, Mango Orange, to...
September 15, 2015
The New Primal Introduces Meat Sticks for Fall 2015
Charleston, SC (September 15, 2015) - The New Primal — makers of the world’s healthiest, most responsibly sourced 100% grass-fed beef and free-range turkey jerky — will introduce their latest snack product, Beef and Turkey Meat Sticks, at Natural Products Expo East in Baltimore (Booth 9028). The New Primal Meat...
September 15, 2015
Vista Outdoor Selects Backbone Media as Public Relations Agency
CLEARFIELD, Utah, September 15, 2015 – Vista Outdoor Inc.(NYSE:VSTO), a global designer, manufacturer and marketer of products in the outdoor sports and recreation markets, has appointed active lifestyle agency Backbone Media as its agency of record for communications strategy and public relations outreach. “This is an exciting period of growth for...
September 14, 2015
Field Trip Jerky Names Backbone Media Public Relations Agency of Record
BROOKLYN, N.Y. (Sept. 14, 2015) — Field Trip Jerky, purveyor of premium, all-natural jerky, has partnered with leading active lifestyle agency Backbone Media to manage its public relations activities. “Field Trip Jerky and Backbone both believe in the power of getting outside and we want to provide the ingredients necessary...
September 2, 2015
Norwegian-Based Sweet Protection Announces North American Distribution Plans
Broomfield, COLO. (For Immediate Release) – Norwegian-based Sweet Protection, designers of cutting edge helmets and apparel for whitewater, snowsports, and mountain biking, is proud to announce their plans for distribution to the North American Market. With new headquarters scheduled to open in Broomfield, CO in October, 2015, Sweet will add a...
September 1, 2015
Michelob Ultra Partners with American Hiking Society to make the Outdoors Superior Again
NEW YORK (Sept. 1, 2015) – Michelob ULTRA, a Superior Light Beer, is tapping the American Hiking Society (AHS) for a toast to the great outdoors. Through its Superior Trails program, the brand has worked with AHS to identify 10 deserving trails across the country and is giving hikers the...