No products in the cart.
Press Releases
January 4, 2021
Kitsbow Updates Face Mask with Double-Entry Filter Pocket Design
Old Fort, N.C.(January 4, 2021)— In March, premium cycling apparel manufacturer Kitsbow was among the first to commercially-produce reusable fabric face masks, and one of the very few to offer a HEPA-type filter. Today, the company announces a new safety update to its award-winning Kitsbow Face Mask, Reusable, HEPA Type,...
December 30, 2020
Spartan Plans Return to Competitive Racing with Schedule Release for 2021 US National Series Presented By USANA
BOSTON, Mass. – Spartan, the world’s leading endurance sports and wellness brand, has announced the return of its US National Series (USNS) Presented by USANA for the 2021 race season. The competitive five-event obstacle course racing (OCR) series will see some of the sport’s best female and male athletes vie...
December 29, 2020
Crosson Ski, rygr Carve Out Relationship
TUKWILA, Wash. (Dec. 29, 2020)— Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker. Crosson Ski founder, Chase Englehart recently announced the arrival of Olympian Bode Miller as chief innovation officer, who joins former...
December 29, 2020
AdventureCORPS announces Badwater 267 VR
Death Valley, CA - In 2021, AdventureCORPS® - organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will host a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited to a...
December 29, 2020
The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group
Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...
December 28, 2020
Salomon Expands Partnership with Locally to Launch ‘site2snow’ Program
OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers...
December 23, 2020
Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record
Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first...
December 22, 2020
Outdoor Prolink Matches Donations on Giving Tuesday, Rounding Out a Year of Over $70,000 Funds Raised
BOULDER, Colo. (December 22, 2020) – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, matched donations on Giving Tuesday to finish off a year of giving back with $72,873 raised for their six nonprofit partners. "The Outdoor Prolink team and our members...
December 21, 2020
The Conservation Alliance Announces Fourteen New Members
Bend, Ore. (December 21, 2020) – The Conservation Alliance is excited to welcome 14 new member organizations as we close out the 2020 year, adding to its growing list of more than 250 companies committed to conservation and the protection of North America’s wild places. These member organizations pool their...
December 21, 2020
Grassroots Outdoor Alliance wraps up ‘year of resilience’ with 10 new retail members and strong 3Q and 4Q sales
ASHEVILLE, NC – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, is announcing the addition of 10 new retail members as well as strong 3Q and 4Q results, as the group puts the final touches on a challenging and wildly unpredictable year....
December 21, 2020
PeopleForBikes Extends Partnership with International Mountain Bicycling Association
BOULDER, COLO. (December 21, 2020) — PeopleForBikes, the nation’s leading bicycle advocacy organization, is proud to announce a renewed partnership with the International Mountain Bicycling Association (IMBA), the world leader in mountain bike advocacy since 1988. “Our mission is to make biking better for everyone. Partnering with IMBA is a...
December 21, 2020
Orvis Names Reenie Benziger Chief Product Officer
MANCHESTER, Vt. (Dec. 21, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, dog products and active lifestyle apparel, announces today that Reenie Benziger has been named chief product officer, effective January 11, 2021. In this new position, Benziger will provide executive oversight for all...
December 21, 2020
Oboz looking for dealers to put on its “Nice List”
Bozeman, Mont., (December 21, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has launched its “Nice List” holiday dealer contest. Oboz is asking its fans and dealers’ customers to nominate their favorite Oboz dealers to its “Nice List”. The top two dealers receiving...
December 18, 2020
GoSun Earns 2021 CES Innovation Award Honors in Sustainability, Eco-Design and Smart Energy for GoSun FLOW
CINCINNATI, OH – GoSun, a pioneer in the fuel-free industry, has been named a CES 2021 Innovation Awards Honoree by the Consumer Technology Association (CTA), for the company’s GoSun Flow water purifier in the category Sustainability, Eco-Design & Smart Energy. The GoSun Flow uses solar energy to filter 99.99% of...
December 18, 2020
Outdoor Research welcomes new Vice President of People and Culture
SEATTLE, Wash. (Dec. 18, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, welcomed Brett Kruse to its leadership team this week. Kruse joins OR as its new Vice President of People and Culture, where he will lead Human-Relations initiatives, including growing upon a...
December 18, 2020
Backcountry Partners with USA Nordic as Official Retailer, Licensed Gear and Apparel Supplier
PARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as the official online retail store of licensed USA...
December 18, 2020
Garmin UNBOUND Gravel and Major Taylor Association Commit to Growing Inclusion in Gravel Racing
EMPORIA, Kans., (Dec. 18, 2020) — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin UNBOUND Gravel event, is pleased to announce a new partnership with Major Taylor Association as part of Life Time’s ongoing commitment to growing diversity at gravel cycling events. This partnership...
December 18, 2020
Houdini Previews its Most Circular Collection of FW21 Sportswear
Stockholm. Sweden 18 November 2020 - Swedish Circular Sportswear brand Houdini today announces the launch of its FW21 collection. By reimagining not just how products feel on your body but how brands launch new products in what is typically a closed door event. With the goal to be 100% circular...
December 18, 2020
2020 OCR Virtual World Series Results Announced
Lausanne, Switzerland: World Obstacle, the Fédération Internationale de Sports d’Obstacles (FISO), announced today results for the first edition of the Virtual OCR World Series “OCRWS-V” after six editions over eight months. More than 300 athletes from 45 countries have embarked on this new format of the sport and exhibited extraordinary...
December 17, 2020
TAXA Outdoors Announces New Headquarters with Increased Production Capacity
HOUSTON (December 17, 2020) — Marking a year of significant growth in the Outdoor industry with an uptick in outdoor recreation and rising demand for recreational vehicles, TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, announces it will open its new 69,356 square-foot headquarters in...
December 17, 2020
SCARPA continues work towards diversity, equity and inclusion in the outdoor industry through launch of athlete mentorship initiative
BOULDER, Colo. (December 17, 2020) – SCARPA, a trusted leader in the outdoor space, is excited to announce the launch of its first-ever “SCARPA Stands for Guiding Growth” Athlete Mentorship Initiative. This initiative will live at the core of SCARPA’s mission to create more diversity, equity and inclusion in the...
December 17, 2020
Astral Names New Rep for Texas Region
Asheville, NC – December 17, 2020 – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce the addition of Stephen Seaton to its sales team. Seaton will represent the brand across Texas, Arkansas, Louisiana, and Oklahoma. An independent rep for nine years, Seaton brings a well-honed skillset and invaluable...
December 17, 2020
Bluebird Backcountry Opens Reservations for the 2020 / 21 Season
(KREMMLING, CO) — Starting today, skiers and snowboarders are able to reserve day passes, backcountry lessons, and backcountry rental equipment at Colorado’s newest ski area, Bluebird Backcountry. The no-chairlifts, ski-patrolled area announced plans in September for its first full season at Bear Mountain, on the Continental Divide between Kremmling and...
December 17, 2020
ARCHER Components adds an exciting new Gravel system with New Drop Bar Remote
Scotts Valley, California (December 17, 2020) —ARCHER Components’ proven wireless electronic system is shifting the paradigm of electronic componentsin the bike industry, and they’ve widened their reach with the launch of their eagerly awaited Drop Bar Remote (DBR). The new remote follows on the heels of the highly successful mountain bike...
December 17, 2020
BioLite Achieves Company Milestone, Reaching 1M Lives With Clean Energy
Brooklyn, NY (December 17, 2020)— BioLite, an innovator and leader of off-grid energy solutions, is proud to announce that through the company’s tenacious efforts to reach rural off-grid communities, BioLite’s clean energy solutions have impacted over a million people in emerging markets. The milestone, achieved in Q4 2020, is the...
