Press Releases

October 14, 2020

Snow Peak and Rumpl Launch Fire-Resistant Blanket

PORTLAND, Ore. (Oct 14, 2020) – Today, Snow Peak, the leading Japanese outdoor design brand, and Rumpl, the leader in technical blankets, announce the launch of the limited-edition NanoLoft® Takibi Blanket. The two Portland-based brands collaborated to design this exclusive, fire-resistant blanket that combines Rumpl’s proprietary 100% post-consumer recycled NanoLoft...

October 14, 2020

Norrøna Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales

BOULDER, Colo. (Oct. 14, 2020) —Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience...

October 14, 2020

EcoVessel Named a ‘Colorado Companies to Watch’ Winner

Boulder, CO, October 14, 2020 – EcoVessel announced that it has been named a Colorado Company to Watch, acknowledging the drive, excellence and influence of EcoVessel as a growing company in the state. Colorado Companies to Watch honors second stage companies that develop valuable products and services, create quality jobs, enrich...

October 14, 2020

Dahu Launches First-of-its-Kind Complimentary Online Boot Fit Experience With a 100% Fit Guarantee

Puidoux, Switzerland., October 14th, 2020—  Dahu-The Swiss Ski Boot, today announced its Corsair Fit Experience, the brands latest breakthrough.  Complimenting Dahu’s revolutionary and patented ski boots, the Corsair Fit Experience expands the brands commitment to innovation by reimagining the boot fit experience. A brand and industry first, Dahu leverages its’...

October 14, 2020

Solo New York Advances Sustainability Leadership with New FSC-Certified Packaging Standards

NEW YORK, NY - October 14, 2020 - Solo New York (http://solo-ny.com), a global sustainability leader and one of the largest bag brands in the world, today announced that its new environmentally-friendly sustainable packaging standards are 100% recycled, recyclable, biodegradable, and FSC certified. The new packaging standards are part of...

October 13, 2020

SWIX Debuts Triac 4.0 — The World’s Most Advanced Ski Pole

HAVERHILL, N.h. -- Available in ski shops Fall 2020 athletes will be able to purchase the brand new SWIX Triac 4.0 Aero — the most recent evolution in Nordic racing poles. The pole features a stiffness rating of 21 millimeters and has a shaft weight of 56 grams per meter....

October 13, 2020

National Park Trust to Honor Hydro Flask with American Park Experience Award

Washington, D.C. (October 13, 2020) – The Board of Trustees of National Park Trust are pleased to announce that they will honor Bend, Oregon-based outdoor brand Hydro Flask with the distinguished 2020 American Park Experience Award, which honors an individual or group that has made extraordinary contributions to enhance the awareness...

October 13, 2020

VSSL Celebrates Tremendous Growth in Fifth Year of Operation

ABBOTSFORD, British Columbia – Oct. 13, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, recently celebrated the five-year anniversary since the brand’s founder, Todd Weimer, brought the first product to market in August 2015. The anniversary comes at a time when the brand continues to experience significant...

October 12, 2020

Spartan Trail partners with Pacific Coast Trail Runs for first standalone trail event in California

BOSTON (October 12, 2020) – Following its ascent on the trail running community, the 2021 Spartan Trail US Series Presented By CRAFT announces the first ever brand standalone trail event in San Jose (California) in partnership with the renowned event organizing company from the Bay Area, Pacific Coast Trail Runs....

October 12, 2020

Member Companies of The Conservation Alliance Team Up to Protect Wild Places

Bend, Ore., October 12, 2020– A coalition of 14 companies have joined together to share their commitment to conservation by participating in The Conservation Alliance #WeKeepItWild campaign. From October 12-18, participating companies will donate five-percent of online sales to The Conservation Alliance. Funds raised during this campaign will help the...

October 11, 2020

A New Tool for Local Governments to Diversify Outdoor Spaces and Programs Released at Outdoor Economy Conference

Asheville, NC – Local communities across the United States have a new resource available to help them diversify their outdoor spaces and programs, thanks to a model resolution released today at the Outdoor Economy Conference by a coalition of partners including the In Solidarity Project, Growing Outdoors Partnership, and the...

October 9, 2020

Nocs Provisions Launches Land & Sea Collection

Truckee, Calif. - Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces its new Land & Sea Collection, a range of colors that reflect Nocs' California roots and the ethos of finding new ways to deepen experiences in the outdoors. The Land & Sea Collection, available today at nocsprovisions.com,...

October 9, 2020

Pocket Outdoor Media Acquires Big Stone Publishing

Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The BSP brands join POM’s existing...

October 9, 2020

Royal Robbins Debuts Switchform Outerwear for Fall 2020

SAN FRANCISCO, Calif. (October 9, 2020)— Royal Robbins revolutionizes packable outerwear with the introduction of its new Switchform collection, debuting now for Fall 2020. Designed for adventure and travel, Switchform outerwear takes functionality, versatility and convertibility to the next level. The innovation behind this outerwear line is centered in its...

October 8, 2020

Balega Introduces New Styles in Hidden Comfort and Hidden Dry Collections

DURHAM, N.C. (October 8, 2020) — Balega International, a leading sock brand in the run specialty market, expands two of its favorite sock styles for Fall 2020 with the introduction of new colorways of the Hidden Comfort and Hidden Dry collections. The new styles are now available online and at...

October 8, 2020

SWIX Announces Largest Team of US Ski and Snowboard Athletes to Date

Haverhill, Mass. - SWIX US enters the 2020-2021 season having signed the largest number of U.S. ski team athletes in recent history. Top athletes representing both Nordic and Alpine teams have chosen to use SWIX poles, PRO Nonfluorinated Wax, and, in some cases, gloves during races across the world. Sponsored...

October 8, 2020

EY Announces John Merris of Solo Stove as an Entrepreneur of The Year® 2020 Southwest Award Winner

Dallas, TX, October 8, 2020 – Ernst & Young LLP (EY US) today announced that John Merris, CEO of Solo Stove, was named an Entrepreneur Of The Year® 2020 Southwest Award winner. The Entrepreneur Of The Year Awards program is one of the preeminent competitive awards for entrepreneurs and leaders...

October 8, 2020

Teton Gravity Research (TGR) Announces a Ton of New Benefits For Teton Gravity Research Premium Members

Jackson, Wyo. (October 8, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled additional benefits for all Teton Gravity Research TV Premium Members, including the opportunity to save hundreds of dollars on premium brands Mammut and J Skis, as well as a...

October 8, 2020

Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle

Marin County, CA (October 8, 2020) - Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of the day beverage needs and snacks on the trail, to the liquid celebration at the...

October 8, 2020

Benchmade Knife Company names Jon deAsis as CEO and President

Oregon City, OR (Oct 8, 2020) Benchmade is proud to announce that current President, Jon deAsis, will be ascending to the role of President & CEO effective immediately, replacing Roberta deAsis, who filled the role after the sudden passing of her husband and founder, Les deAsis. Jon deAsis takes on...

October 8, 2020

Lizard Skins continues Outdoor Trail Grant Program in 2020

American Fork, Utah (October 8, 2020)— Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. In the last two years, our grants have helped build and maintain trails at Brian Head Resort, Cumberland State Park,...

October 8, 2020

Port Side Productions Introduces the Backcountry Marketing Podcast

Bellingham, WA – Oct. 8, 2020 –Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, and latest adventures. In each episode, host and producer...

October 8, 2020

Headsweats Releases Exclusive Collection to Support Breast Cancer Awareness

BOULDER, Colo. (Oct. 8, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the science-based advocacy organization Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20% of the sale price from their new exclusive collection of hats and apparel. “Headsweats firmly...

October 8, 2020

Warren Miller Entertainment’s Future Retro Coming To Your Living Room This Fall

Boulder, Colo. – October 8, 2020 – In the first-ever digital release of a full-length Warren Miller feature film, Warren Miller Entertainment (WME) is excited to bring its audience the digital release of the brand’s 71st film, Future Retro. In Future Retro, progressive, young female skiers Lexi duPont and Amie...

October 8, 2020

Route Werks Launches on Kickstarter, Funds in 6 Hours

PAWTUCKET, RI - Route Werks, a new cycling and outdoor solutions company, recently launched their first product on Kickstarter on September 22. The launch was met with incredible enthusiasm, and The Handlebar Bag by Route Werks blew past its funding goal just hours after the campaign went live. With nearly...