No products in the cart.
Press Releases
July 13, 2021
Rossignol appoints Nordic Category Manager for North America
Park City, UT – July 13, 2021 – Rossignol Group is pleased to announce the immediate appointment of Jeff Courter as Rossignol Nordic Category Manager, North America. Courter will now oversee Rossignol’s Nordic business throughout North America, working closely with both regional and global sales, marketing, and commercial teams to...
July 13, 2021
woom USA and woom Europe Merge for the Love of Cycling
AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021 – The children's bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double woom’s workforce globally, optimize and enhance product innovation and evolve woom’s supply chain and...
July 13, 2021
Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes
SANTA MONICA, Calif., July 13, 2021– Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official...
July 13, 2021
Osprey Introduces Sportlite™ Series of Minimalist Technical Daypacks for Spring 2022
Cortez, CO – July 13, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, introduces Sportlite, a minimalist technical daypack series for Spring 2022. Sportlite delivers reliable performance for active hikers and outdoor adventurers who prefer a simple, focused feature set. Sportlite Series Shared Features: AirScape® Backpanel Atilon...
July 13, 2021
Polartec Announces Full Use of Non-PFAS DWR Treatments
(Andover, Mass.) - July 13, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the elimination of PFAS (per- and polyfluoralkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss...
July 12, 2021
Brite-Strike Introduces the Outdoor Sport Ultra-Light Sun, Heat, Insect Protection Cap
Brite-Strike Technologies Inc. USA will introduce their new Outdoor Sport ultra-light nylon cap that offers total protection from Sun, Heat and Insects at ICAST 2021. The ultra-light nylon mesh construction has a built-in mesh gator that can be tucked up inside when not needed or removed. The stretch mesh gator...
July 12, 2021
Industrial Revolution Taps Northern Exposure Sporting Group to Expand Canadian Sales Team
Seattle, WA – July 12, 2020 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is excited to partner with Northern Exposure Sporting Group, Inc. to expand their sales team in Canada. The rep group will cover all Industrial Revolution brands in Eastern Canada and the Maritimes....
July 12, 2021
10th Annual Crusher in the Tushar presented by the Creamery Brings Top Gravel Cyclists to Beaver, Utah
Beaver, Utah, July 12 –The Crusher in the Tushar presented by the Creamery, a gravel event owned and produced by Life Time, welcomed a field of approximately 577 riders representing 26 states to Utah’s Tushar Mountains outside of Beaver, Utah this past Saturday, July 10. This uniquely formatted gravel race...
July 12, 2021
Pure Gravel Presents the Pre-Ride Show at Belgian Waffle Ride California
Carlsbad, CA– Pure Gravel, a lifestyle brand focused on Gravel Cycling is proud to announce that they are producing their next Pre-Ride Show at Belgian Waffle Ride California (BWR). The successful Pre-Ride show, which debuted at Unbound Kansas, will feature interviews with top cyclists and bike industry personalities. The presenting...
July 12, 2021
Pho3nix Athlete Program sends 25 Athletes to Tokyo
The Pho3nix Foundation is proud to announce 25 athletes from the Pho3nix Athlete Program have qualified for the Summer Olympic and Paralympic Games in Tokyo, out of a total intake of 39 athletes from 18 countries across six continents competing in 20 disciplines. The Pho3nix Athlete Program aims to give...
July 12, 2021
Surf Industry Manufacturers Association Chooses Remedy Public Relations To Help With Media Outreach Prior To The Summer Olympics
ALISO VIEJO, Calif. (July 12, 2021): Surfing's debut in the upcoming Summer Olympics is sure to be a highlight of the Tokyo event. The Surf Industry Manufacturers Association (SIMA) has selected Remedy Public Relations to help with media outreach and message development before surfing's debut on the world's stage in...
July 9, 2021
Life Time and Trail Sisters Announce Partnership to Empower Women Through Trail Running
LEADVILLE, Colo., July 9 –Life Time, owner and producer of more than 30 premier athletic events across the U.S., is pleased to announce a new partnership with Trail Sisters, a nationwide women’s trail running community of more than 35,000, aimed at increasing participation and opportunity in trail running through inspiration,...
July 9, 2021
Stages Cycling Athletes to Compete in Tokyo Olympics
(Boulder, CO – 9 July, 2021) StagesⓇ Cycling will support athletes competing in triathlon, paratriathlon and cross country mountain biking in the Olympic games in Tokyo this month. Erin Huck, Maximilian Brandl, Mathias Flückiger, and Martín Vidaurre Kossmann will compete in cross country mountain biking. Grace Norman will compete in paratriathlon...
July 9, 2021
Fischer Sports US welcomes Olympic gold medalist Deb Armstrong to ambassador ranks for winter 2021/22
AUBURN, NH.—Fischer Sports US announces the addition of Olympic gold medalist Deb Armstrong to the Alpine ambassador ranks for winter 2021/22. Born in Seattle, Wash., Armstrong dedicated her early skiing career to racing, with GS her discipline of choice on the slopes. After tallying National Championship wins and making the...
July 9, 2021
Gnarly Nutrition and USA Climbing Renew Partnership
Salt Lake City, UT, (July, 9, 2021) –USA Climbing has renewed its partnership with Gnarly Nutrition to provide nutritional supplements for the organization’s athletes as the sport prepares for its inaugural Olympic Games in Tokyo. “The choice to continue with Gnarly was an easy one,” said Marc Norman, CEO of...
July 8, 2021
The Big Gear Show Announces List of Committed Exhibitors to Date
PARK CITY, UT (7/8/21) – The Big Gear Show, the outdoor industry’s only business to business event held entirely outdoors, announces an updated complete list of companies and brands attending to date. Held next month, August 3-5, 2021 in Park City, Utah, this outdoor trade show event has quickly become the go-to...
July 8, 2021
TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale
Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for TransRockies’ newest event, Gravel Royale happening this August in British Columbia. “We’re stoked to be...
July 8, 2021
IZIP Bikes Celebrates 15 Years of Innovation and Good Vibes
KENT, Wash. (July 8, 2021) — IZIP Bikes, a long-standing leader in the electric bike industry, celebrates its 15 year anniversary this summer. Founded by electric car pioneer Malcolm Currie, the company’s origins are rooted in the innovative technology of the EV1 automobile—the world’s first mass-produced electric car. Today IZIP...
July 8, 2021
HDry ® North America Announces the Launch of HDry ‘ b5’: A Technically Advanced Bio-Based Laminate Membrane
Bethel, CT (July 8, 2021)— This week, Altexa srl and GHS Holdings announce the launch of HDry®‘ b5’ a bio-based, waterproof laminate, for the Summer Market season 2021. HDry® will be attending the in-person Outdoor Retailer show in Denver, Colorado, August 10-12, and the Functional Fabric Fair in Portland, Oregon,...
July 8, 2021
Kitsbow Unveils Updated Haskell Mountain Bike Short
Old Fort, N.C. (July 8, 2021)– Kitsbow, maker of premium cycling clothing and accessories, is now accepting pre-orders for its updated and fan-favorite Haskell mountain bike short. Leading the outdoor apparel industry in lean manufacturing, Kitsbow artisans will be sewing the Haskell Short one at a time at its factory...
July 8, 2021
WNDR Alpine launches the Reason 120 backcountry ski with new material properties and greater biobased content
Salt Lake City, Utah - WNDR® Alpine, - the pioneering outdoor brand launched as part of advanced materials company Checkerspot - unveiled its new ski lineup today, complete with improved material properties, increased biobased content, and a new, powder-focused backcountry shape: the Reason 120. WNDR Alpine’s innovation lies in cutting...
July 8, 2021
DXLAB Launches THE Flip-Flop Design That Will Change The Sandal Game
GOLETA, Calif. - July, 2021 - Footwear innovation brand Deckers X Lab quite literally went well beyond the constraints of common flip-flop designs with the all-new BA DA DA. Always looking to improve and re-invent, the BA DA DA (based on the Zulu word for sandal) is set to change the...
July 8, 2021
Rossignol Group welcomes new sales agent for Dynastar and Lange brands
Park City, UT – July 8, 2021 – Rossignol Group is pleased to welcome John Segal to lead sales for the Dynastar and Lange brands in California and Nevada sales territory, effective immediately. Segal will be tasked with supporting current retail partners in the territory while simultaneously driving sales and...
July 7, 2021
Astral Becomes bluesign® SYSTEM Partner, Builds Latest PFDs with bluesign®-Approved Shells
Asheville, NC – July 7, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is proud to announce their commitment as a bluesign® SYSTEM Partner, the latest milestone in their decades-long path towards sustainability. This commitment comes on the heels of their development of the first-ever bluesign® approved PFD shell,...
July 7, 2021
Grassroots Outdoor Alliance expands to 196 retail doors, as Big Agnes and Osprey join as vendor partners
ASHEVILLE, NC (July 7, 2021) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of five new retail members as well as the addition of Big Agnes and Osprey as vendor partners. The new retailers include Active Endeavors...
