Press Releases

June 30, 2021

Ben’s® Tick Fence is a New Solution to Kill Ticks in Your Backyard

LITTLETON, N.H. (June 30, 2021) –An estimated three quarters of all Lyme disease cases are acquired from ticks picked up during activities around the home. Ben’s®, maker of long-lasting insect repellents, seeks to lower that statistic with the introduction of a new solution to protect against ticks in the backyard....

June 30, 2021

DYNAFIT Athlete Ross Jenkin Consecutively Runs Four Biggest 24-Hour Rounds in UK

Pushing the limits for a good cause: On June, 20, 2021, Ross Jenkin finished his pet project, “The Big 4 at 40.” As the first runner to do so, he completed the four big trail running races in UK in a row – the Paddy Buckley Round in North Wales,...

June 29, 2021

KUIU Partners With Nevada Department of Wildlife, Completing Third Conservation Direct Initiative

Dixon, CA (June 29th 2021) –  KUIU, the leading manufacturer of ultralight performance hunting gear, is excited to preserve hunting for generations to come with the latest efforts from their Conservation Direct program. Conservation Direct is a first-of-its-kind conservation initiative consisting entirely of company and customer-funded efforts, using every dollar...

June 29, 2021

Black Diamond Equipment Adds Boulder, CO, to its Growing Retail Operations in North America

SALT LAKE CITY, June 29, 2021 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, opens its doors to a new retail store in Boulder, Colorado. Black Diamond Equipment Boulder will officially open Saturday, July 10 from 10 a.m. to 6 p.m. “We look forward...

June 29, 2021

Saucony® Launches The All-New XODUS 11

WALTHAM, MA (June 29, 2021) – As trail running continues its growth trajectory, so too is the mileage that trail runners are racking up in the rough stuff. For long-haul runs, off-road adventurers need a shoe that’s built to go the distance. Today, global performance running lifestyle brand Saucony introduces...

June 29, 2021

Backcountry Partners with Cirque Series as a Premier Event Sponsor

PARK CITY, Utah (June 29, 2021)— Backcountry, the leading specialty retailer for outdoor gear and apparel, teams up with Cirque Series, the top mountain running series in the United States. As a premier partner of the Cirque Series, Backcountry will attend each of the six scheduled events this season to...

June 29, 2021

Marmot Celebrates Its Partnership with The Venture Out Project

Rohnert Park, Calif. — Jun 29, 2021— This month Marmot announced a continuation, expansion, and appreciation of its partnership with The Venture Out Project, a 501c3 non-profit that leads outdoor trips and courses for LGBTQ+ people to experience the outdoors and providing education and support that helps schools and organizations...

June 29, 2021

Buddy Bison Story Stroll Opening in Sussex County, Delaware

Washington, D.C. (June 29, 2021) – National Park Trust announced today that their children’s book published in partnership with National Geographic Kids, Buddy Bison’s Yellowstone Adventure, will be featured as part of the Sussex County, Delaware Summer Reading Challenge Story Stroll. The theme for this year’s Summer Reading Challenge is...

June 29, 2021

ARTILECT and Nuyarn Mark a New Level of Material and Design Collaboration

BOULDER, Colo. - June 29, 2021 - ARTILECT®, a new action/outdoor brand, and TMC Ltd, owner of Nuyarn, are proud to be collaborating to design a wide range of technical apparel and accessories using the groundbreaking and industry-first Nuyarn, a proprietary spinning technology that creates new possibilities for developing first-to-market...

June 29, 2021

Big Agnes Commits to 100% Renewable Energy for US Facilities

STEAMBOAT SPRINGS, Colo. (June 29, 2021)– Big Agnes, the Steamboat-Springs-based outdoor equipment brand, is proud to announce that it has committed to using 100-percent renewable energy to power each of its three US facilities. For its company headquarters, the brand has partnered with the City of Steamboat Springs to purchase...

June 29, 2021

Outdoor Industry Climate Action Corps Publishes Year One Progress Report, Announces Goal to Become the World’s First Climate Positive Industry by 2030

BOULDER, Colo. – June 29, 2020 – Outdoor Industry Association’s (OIA) Climate Action Corps unveiled today its first Annual Impact Report to mark year one progress and announced an unprecedented goal to become the world’s first climate positive industry by 2030. A diverse group of more than 100 companies including...

June 28, 2021

Phunkshun Wear Eyes Expansion Year With Eyes On Summer Market

Boulder, CO (June 2021)- Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today unveiled a new product line, sales manager, and public relations firm of record, all geared to expand the company’s footprint during an expansion year. Founded in 2011 in...

June 28, 2021

Sweet Protection’s Trailblazer Mips tops the renowned Virginia Tech Helmet Ratings

(Trysil, Norway) - Sweet Protection, the industry leader in high-performance Helmets, Eyewear and Technical clothing announced today that its celebrated Trailblazer Mips Helmet has received the highest rating to date  of more than 120 helmets currently tested by the renowned Virginia Tech Biomechanics Helmet Lab. In collaboration with the Insurance Institute for...

June 28, 2021

When the elements get difficult, Dermatone will be there for USA Luge

LAKE PLACID, N.Y.– June 28, 2021 – Dermatone and USA Luge have signed a four-year agreement, effective through June 1, 2026, whereby Dermatone will provide its products for athletes, coaches and staff. Dermatone becomes an Official Supplier for the luge national governing body in the categories of frostbite protection, lip...

June 28, 2021

Snowsports Industries America Releases Second Study on the Impact of COVID-19 on Consumers

Park City, Utah (June 28, 2021)– Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation. Key...

June 28, 2021

Hyland’s Doubles Down on Cycling, Adding Paul Thomas to the Hyland’s Powered Family

LOS ANGELES – June 28, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is proud to announce the addition of elite cyclist Paul Thomas to the Hyland’s Powered athlete roster. Thomas will support the cycling initiatives of Hyland’s Powered, including coaching their cycling teams at the 2021...

June 26, 2021

Arc’teryx Announces New Retail Destination in World-Class Shopping District

NORTH VANCOUVER, British Columbia, June 26, 2021 - Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is opening a store today in the coveted Santana Row community of San Jose. The Santana Row brand store will offer a full selection of the brand’s outerwear, packs, and climbing gear,...

June 25, 2021

Liv Expands Support for Liv Racing WorldTeam with Additional 3-Year Title Partnership

OOSTERHOUT (the Netherlands) - June 26, 2021 - Liv, the company dedicated to getting more women on bikes, demonstrated its commitment to supporting women’s professional road racing at the highest level today by announcing the extension of their title sponsorship of the Liv Racing WorldTeam for at least three more...

June 24, 2021

Appalachian Gear Company Ramps Up Production with New NC Facility

Kings Mountain, NC – June 24, 2021 – Appalachian Gear Company, an outdoor lifestyle company specializing in American-made performance apparel and gear, is proud to announce its expansion into a new manufacturing facility in Kings Mountain, North Carolina. The move will allow the brand to significantly increase production of its...

June 24, 2021

Lavaredo Ultra Trail hosts the third stop of the Spartan Trail World Championship in the heart of the Dolomites

CORTINA D’AMPEZZO, ITALY (June 24, 2021)– In a busy weekend for the trail running world, the eyes of the community will be set at the gorgeous mountain village of Cortina D’Ampezzo in the heart of the Dolomites. Besides the culture, the mountains of Northeast Italy are the perfect scenery for...

June 24, 2021

Mountainsmith Unveils New Cona Line

Boulder, CO (June 2021) - Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, today unveiled its new CONA series of backpacks, giving the company a new premium line of packs with crossover aesthetic and...

June 24, 2021

Saucony® Signs American Ultrarunner Katie Asmuth

WALTHAM, MA – With an award-winning performance trail line in place, global performance running lifestyle brand Saucony is further solidifying its commitment to trail running with the signing of American ultrarunner Katie Asmuth, a mom of two, a nurse practitioner and the recent winner of the 2021 Bandera 100K. With...

June 24, 2021

ALPS Mountaineering Introduces New “Go Anywhere” Shelters

New Haven, Mo.- ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, has launched two new products designed for backpackers and long-haul day hikers. The Ultra-Light Tarp Shelter is the ideal solution for minimalist backpackers looking to shave weight from their packs and simplify...

June 24, 2021

Cold Steel’s Complete Kitchen Classics Knife Set

Irving, TX- Cold Steel, manufacturer and innovator of purpose-built knives and blade tools for everyday carry, tactical, and hunting applications, expands their culinary cutlery with the Cold Steel Kitchen Classics Set, a complete knife set designed for the American family household. The Cold Steel Kitchen Classics series feature high performance...

June 23, 2021

Performance and Sustainability are Focus Of La Sportiva’s S22 Apparel Line

June 23, 2021 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, apparel, and ski hard goods, today announces the introduction of the brand’s new apparel collection for Spring 2022. This extensive collection of climbing, running, and hiking apparel for both men and women focuses on exceptional...