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Press Releases
June 16, 2020
Teton Gravity Research (TGR) Unveils Trailer For New Film Accomplice
Jackson, Wyo. (June 16, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled the trailer for the highly anticipated film Accomplice. The film is an ambitious collaboration between TGR and celebrated director Jeremy Grant, featuring the world’s top riders in stunning locations...
June 16, 2020
PeopleForBikes Welcomes Three New Vice Presidents to Leadership Team
BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization. The internal promotions include Jose Maldonado as Vice President of Marketing and Communications, Kyle Wagenschutz...
June 16, 2020
New Gregory Paragon, Maven backpacks earn top awards from Outside, Backpacker, Popular Mechanics magazines
SALT LAKE CITY, Utah (June 16, 2020)– Scoring a trifecta of awards for Spring 2020, the Gregory Paragon and Maven, the newest lightweight category backpacks from Gregory Mountain Products, earned accolades for versatility and functionality from testers with Outside, Backpacker and Popular Mechanics magazines. In April and May, Outside Magazine...
June 16, 2020
KINeSYS Sunscreen rolls out their first-ever Affiliate Program
KINeSYS Performance Sunscreen announces a further program to give back to their loyal community amid the challenges associated with Covid-19; launching their first-ever Affiliate Program for close to 100 “Champions” across Canada, USA and Australia. Over the course of the last few months, with the Covid-19 pandemic, people within the...
June 16, 2020
Liv Cycling Debuts “Liv Committed” Global Brand Campaign
NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...
June 16, 2020
Arkansas Outdoor Apparel Startup LIVSN Gains Momentum with Media, Sales, and Retail
FAYETTEVILLE, Ark. - June 16, 2020 - LIVSN Designs, maker of versatile outdoor apparel designed to last longer, is proud to announce strong customer and media feedback, growing retail traction, and new plans for sustainability and products. LIVSN was founded in 2018 in Fayetteville, Arkansas and graduated with the 2019...
June 15, 2020
Electrolit Celebrates 70 Years of Hydration with National Hydration Day
CERRITOS, Calif. (June 15, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – will celebrate their 70th year manufacturing and selling the highest quality hydration beverages available on the market with National Hydration Day. On June 23, the brand will recognize the importance...
June 15, 2020
PeopleForBikes Board of Directors Meet to Discuss COVID-19, Racial Injustice and Approve Latest Round of Community Grants
BOULDER, COLO. (June 15, 2020) — All 15 members of the PeopleForBikes (PFB) Coalition board of directors participated in a three-hour video conference board meeting on June 10. The board approved seven grants to improve bike riding across the nation, considered a new COVID-19 Bicycling Action Plan to keep the...
June 15, 2020
Royal Robbins Announces Partnership with Adventure Leader, MT Sobek
SAN FRANCISCO, Calif. (June 15, 2020) – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel. Innovators in...
June 15, 2020
Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour
(Williston, VT) - Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut, as an outdoor and safety-based brand bringing centuries of expertise in the climb, hike, ski,...
June 15, 2020
Rumpl Launches The NASA Collection
PORTLAND, Ore. (June 15, 2020)– Today, Rumpl, the category leader in technical blankets, announces the launch of an exclusive capsule collection of NASA products. The limited-edition line of insulated blankets and ponchos are available in honor of the 50th anniversary of the safe landing of the Apollo 13 Lunar Module, one...
June 12, 2020
Dogfish Inn Reopens Doors & Welcomes Guests Back for a Safe & Off-Centered Summer Season
Lewes, Del., Friday, June 12, 2020– A basecamp for beer lovers and adventure seekers alike, the Dogfish Inn in Lewes, Delaware, is NOW open for reservations and excited to welcome folks back to its canal-side campus. The Dogfish Inn’s number one priority is and always will be the health and safety...
June 12, 2020
TerraTrike sees record-setting month for recumbent trike sales as many struggle with inventory
GRAND RAPIDS, Mich. — Amid record-setting sales numbers for the cycling industry as a whole, TerraTrike, the nation’s leading manufacturer of recumbent trikes, is celebrating its best month ever, with historic sales in May. Meanwhile, sister brands GreenSpeed and KMX are well-positioned to deliver inventory to new dealers looking to satisfy unprecedented...
June 11, 2020
Mystery Ranch Launches New Street Mask
Bozeman, Mont. (June 11, 2020) – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function, and durability for people who have a mission to accomplish, announces the release of the Street Mask for protection from COVID-19. Built for the mission like all Mystery Ranch products,...
June 11, 2020
Joseph Gray wins WMRA Greatest Of All Time (GOAT) Men’s Mountain Runner Poll
Colorado Springs, CO - The American Trail Running Association (ATRA) supported the recent effort of the World Mountain Running Association (WMRA), to recognize the amazing achievements of mountain runners worldwide through an online poll for the Greatest Of All Times (GOAT) mountain runners. With more than 4,000 votes cast from fans around...
June 11, 2020
Camber Outdoors Introduces Workplace Anti-Racism Action Agenda
BOULDER, Colo. (June 11, 2020) - Camber Outdoors, a non-profit organization with the mission of supporting workplace inclusion, equity, and diversity in the active-outdoor industries, announced its Workplace Anti-Racism Action Agenda during a Facebook Live event Wednesday, June 10. The Agenda focuses on answering the question that workplaces across the nation...
June 11, 2020
Event Southwest Launches the Texas Distance Challenge
Austin, Texas - The Texas Distance Challenge, a new, virtual initiative created to highlight and support the open spaces of the great state of Texas, will take place from July 1, 2020 to April 30, 2021 and encourages runners and cyclists to work toward a goal while giving back to...
June 10, 2020
Barebells Protein Bars Welcomes Reality TV Star Jackson Michie to Brand Ambassador Team
LOS ANGELES (June 10, 2020) – Barebells – the delicious high-in-protein, no added sugar* protein bar brand designed to feed your cravings – is proud to welcome reality TV star and influencer Jackson Michie to their growing team of brand ambassadors. Committed to fitness and wellness, Michie will grow our...
June 10, 2020
Salewa’s Mountain Trainer Lite Mid GTX Grabs Elevation Outdoors Award
BOULDER, CO (June 2020) - Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, added another accolade today as Elevation Outdoors honored the company’s Mountain Trainer Lite Mid GTX with a Peak Gear Award for 2020. The Mountain Trainer Lite Mid GTX is a...
June 10, 2020
100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel
SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh and punishing conditions of the most treacherous gravel races on earth. The BWR Special Edition...
June 10, 2020
Rab Mythic Ultra 180 Sleeping Bag Grabs Award From Elevation Outdoors
Louisville, CO (June 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Elevation Outdoors honored the company’s Mythic Ultra 180 sleeping bag with a Peak Gear Award for 2020. Released by Rab ahead...
June 10, 2020
Merrell Names Janice Tennant as Chief Marketing Officer
ROCKFORD, Mich. (June 10, 2020) — Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team. In this key role, Janice will...
June 10, 2020
How Bikeable is Your City? PeopleForBikes Releases Third Annual City Ratings
BOULDER, COLO. (June 10, 2020) — PeopleForBikes has released its third annual ratings of the best cities for bicycling in the U.S. The PeopleForBikes City Ratings program is a data-driven analysis that evaluates more than 550 cities and communities and shows city leaders how they can invest to make bicycling...
June 9, 2020
Mystery Ranch Teams Up with Backpacker Get Out More Tour as Exclusive Backpack Category Sponsor
Bozeman, Mont. (June 9, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is supporting BACKPACKER Magazine’s Get Out More Tour as the exclusive backpack category sponsor. The tour will reach over 105,000...
June 9, 2020
Machines For Freedom Partners with OutsidePR as Agency of Record
SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus...
