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Press Releases
October 15, 2020
MBT Unveils Its Most Ambitious Performance Running Shoe Yet
Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000. The premium $199...
October 14, 2020
Mammut: New Firmware Upgrade for Barryvox
The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative search mode, optimized battery recognition, a software update for connecting devices to the...
October 14, 2020
Hillsound’s BTR Stool Finds Niche with Hunt Retailers
Vancouver, BC (October 14 , 2020) - Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts has once again changed the game with the BTR (Better Than a Rock) stool. Launched in early 2020 as a backpacking stool, the BTR has found a...
October 14, 2020
Outdoor Research adds Midwest Outdoor Sales as sales agency in Midwest territory
SEATTLE, Wash. (Oct. 14, 2020) – Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Midwest Outdoor Sales, a sales agency representing the brand in the Midwest territory. Emily Rach, Jeff Reimann and their sales team will represent Outdoor Research in Missouri, Illinois, Wisconsin,...
October 14, 2020
Tailwind Nutrition Introduces Limited Edition Salted Caramel Rebuild
DURANGO, Colo. (Oct. 14, 2020) – Tailwind Nutrition, the complete nutrition provider to athletes, introduces its newest, limited edition flavor. For this season only, Salted Caramel flavor joins the Tailwind Rebuild family. Tailwind Rebuild products, named among Outside Magazine’s “Best Recovery Tools of 2020,” were developed to help athletes recover...
October 14, 2020
Kuju Coffee Joins the JAM Collective Client Roster
San Francisco, CA – October 14, 2020–Kuju Coffee, the leading single-serve, pour-over brand in the US, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships. Founded by Eagle Scout brothers, Jeff...
October 14, 2020
The Outbound Collective Launches Initiatives to Support Underrepresented Communities and Get Everyone Outside
San Francisco, CA - October 14, 2020- Today, the Outbound Collective announced its comprehensive plan to build a better, more inclusive online home for the modern outdoor industry. They have created and launched a number of initiatives designed to promote representative storytelling, spotlight diverse artists, highlight underrepresented leaders in film,...
October 14, 2020
Backcountry and Utah Avalanche Center Launch Snow Safety Education Initiative
PARK CITY, Utah (Oct. 14, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources. The goal of the initiative is to make...
October 14, 2020
Snow Peak and Rumpl Launch Fire-Resistant Blanket
PORTLAND, Ore. (Oct 14, 2020) – Today, Snow Peak, the leading Japanese outdoor design brand, and Rumpl, the leader in technical blankets, announce the launch of the limited-edition NanoLoft® Takibi Blanket. The two Portland-based brands collaborated to design this exclusive, fire-resistant blanket that combines Rumpl’s proprietary 100% post-consumer recycled NanoLoft...
October 14, 2020
Norrøna Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales
BOULDER, Colo. (Oct. 14, 2020) —Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand throughout the Rocky Mountain and Intermountain West territory. Decker brings over 20 years of experience...
October 14, 2020
EcoVessel Named a ‘Colorado Companies to Watch’ Winner
Boulder, CO, October 14, 2020 – EcoVessel announced that it has been named a Colorado Company to Watch, acknowledging the drive, excellence and influence of EcoVessel as a growing company in the state. Colorado Companies to Watch honors second stage companies that develop valuable products and services, create quality jobs, enrich...
October 14, 2020
Dahu Launches First-of-its-Kind Complimentary Online Boot Fit Experience With a 100% Fit Guarantee
Puidoux, Switzerland., October 14th, 2020— Dahu-The Swiss Ski Boot, today announced its Corsair Fit Experience, the brands latest breakthrough. Complimenting Dahu’s revolutionary and patented ski boots, the Corsair Fit Experience expands the brands commitment to innovation by reimagining the boot fit experience. A brand and industry first, Dahu leverages its’...
October 14, 2020
Solo New York Advances Sustainability Leadership with New FSC-Certified Packaging Standards
NEW YORK, NY - October 14, 2020 - Solo New York (http://solo-ny.com), a global sustainability leader and one of the largest bag brands in the world, today announced that its new environmentally-friendly sustainable packaging standards are 100% recycled, recyclable, biodegradable, and FSC certified. The new packaging standards are part of...
October 13, 2020
SWIX Debuts Triac 4.0 — The World’s Most Advanced Ski Pole
HAVERHILL, N.h. -- Available in ski shops Fall 2020 athletes will be able to purchase the brand new SWIX Triac 4.0 Aero — the most recent evolution in Nordic racing poles. The pole features a stiffness rating of 21 millimeters and has a shaft weight of 56 grams per meter....
October 13, 2020
National Park Trust to Honor Hydro Flask with American Park Experience Award
Washington, D.C. (October 13, 2020) – The Board of Trustees of National Park Trust are pleased to announce that they will honor Bend, Oregon-based outdoor brand Hydro Flask with the distinguished 2020 American Park Experience Award, which honors an individual or group that has made extraordinary contributions to enhance the awareness...
October 13, 2020
VSSL Celebrates Tremendous Growth in Fifth Year of Operation
ABBOTSFORD, British Columbia – Oct. 13, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, recently celebrated the five-year anniversary since the brand’s founder, Todd Weimer, brought the first product to market in August 2015. The anniversary comes at a time when the brand continues to experience significant...
October 12, 2020
Spartan Trail partners with Pacific Coast Trail Runs for first standalone trail event in California
BOSTON (October 12, 2020) – Following its ascent on the trail running community, the 2021 Spartan Trail US Series Presented By CRAFT announces the first ever brand standalone trail event in San Jose (California) in partnership with the renowned event organizing company from the Bay Area, Pacific Coast Trail Runs....
October 12, 2020
Member Companies of The Conservation Alliance Team Up to Protect Wild Places
Bend, Ore., October 12, 2020– A coalition of 14 companies have joined together to share their commitment to conservation by participating in The Conservation Alliance #WeKeepItWild campaign. From October 12-18, participating companies will donate five-percent of online sales to The Conservation Alliance. Funds raised during this campaign will help the...
October 11, 2020
A New Tool for Local Governments to Diversify Outdoor Spaces and Programs Released at Outdoor Economy Conference
Asheville, NC – Local communities across the United States have a new resource available to help them diversify their outdoor spaces and programs, thanks to a model resolution released today at the Outdoor Economy Conference by a coalition of partners including the In Solidarity Project, Growing Outdoors Partnership, and the...
October 9, 2020
Nocs Provisions Launches Land & Sea Collection
Truckee, Calif. - Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces its new Land & Sea Collection, a range of colors that reflect Nocs' California roots and the ethos of finding new ways to deepen experiences in the outdoors. The Land & Sea Collection, available today at nocsprovisions.com,...
October 9, 2020
Pocket Outdoor Media Acquires Big Stone Publishing
Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The BSP brands join POM’s existing...
October 9, 2020
Royal Robbins Debuts Switchform Outerwear for Fall 2020
SAN FRANCISCO, Calif. (October 9, 2020)— Royal Robbins revolutionizes packable outerwear with the introduction of its new Switchform collection, debuting now for Fall 2020. Designed for adventure and travel, Switchform outerwear takes functionality, versatility and convertibility to the next level. The innovation behind this outerwear line is centered in its...
October 8, 2020
Balega Introduces New Styles in Hidden Comfort and Hidden Dry Collections
DURHAM, N.C. (October 8, 2020) — Balega International, a leading sock brand in the run specialty market, expands two of its favorite sock styles for Fall 2020 with the introduction of new colorways of the Hidden Comfort and Hidden Dry collections. The new styles are now available online and at...
October 8, 2020
SWIX Announces Largest Team of US Ski and Snowboard Athletes to Date
Haverhill, Mass. - SWIX US enters the 2020-2021 season having signed the largest number of U.S. ski team athletes in recent history. Top athletes representing both Nordic and Alpine teams have chosen to use SWIX poles, PRO Nonfluorinated Wax, and, in some cases, gloves during races across the world. Sponsored...
October 8, 2020
EY Announces John Merris of Solo Stove as an Entrepreneur of The Year® 2020 Southwest Award Winner
Dallas, TX, October 8, 2020 – Ernst & Young LLP (EY US) today announced that John Merris, CEO of Solo Stove, was named an Entrepreneur Of The Year® 2020 Southwest Award winner. The Entrepreneur Of The Year Awards program is one of the preeminent competitive awards for entrepreneurs and leaders...
