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Press Releases
February 16, 2021
rabbit Athlete Eric Senseman Snags a Golden Ticket to the Western States 100 Endurance Run at the Black Canyon 100k
February 16th, 2021 - Santa Barbara, California - The Western States 100 Endurance Run, the world’s oldest 100-mile trail race, permits just 369 entrants each year. There were 6,664 applicants entered for selection from the race lottery in 2020, and when the race was cancelled last year due to the...
February 15, 2021
Can’d Aid to Launch CANvas CANpaign Artist Competition — A Chance to Win $5,000 and Have Your Recycling-Themed Artwork Featured on Water Cans
Longmont, Colorado (February 15, 2021) — Can’d Aid is searching for talented artists — passionate about recycling and the environment— to submit their original artwork for a chance to be featured on Can’d Aid’s 12 oz. infinitely recycled aluminum cans donated by Ball Corporation. These cans will be used to...
February 12, 2021
deuter Deepens Commitment to Sustainable Backpack Production With Fall 2021 Collection
LONGMONT, Colo. (Feb. 12, 2021) —Deuter, the global leader in backpacks and outdoor equipment, extends its commitment to functional, stylish and sustainably produced outdoor goods in Fall 2021 with the launch of a product line that is once again 100-percent free of harmful perfluorocarbons (PFCs) and includes bluesign® approved materials as...
February 12, 2021
OCR World Championships and Venga CBD Partner to Bring High Quality Training, Racing, and Recovery Products to the 2021 OCRWC
Elite OCR athletes often struggle with proper recovery after extended periods of strain on their bodies. These athletes need products they can trust to help them repeatedly train and achieve peak performance on race day. The OCR World Championships is excited to announce Venga CBD as the official CBD product...
February 12, 2021
KC Lights the Way with New FLEX ERA 4
WILLIAMS, Ariz. (February 12, 2021) KC, one of the pioneering names in off-road adventure, is pleased to introduce the FLEX ERA 4, a brighter, tougher and stronger compact light pod featuring four high-density CREE LED’s emitting nearly 8,000 lumens with a unique internal amber backlight. Maintaining the design aesthetic that...
February 12, 2021
Coree Woltering Joins UCAN to Fuel his Ultra Goals
Elite Ultrarunner Coree Woltering has officially joined the ranks of Team UCAN as he looks to take his running to the next level and claim Fastest Known Times (FKTs) on both the Arizona Trail (800 miles across Arizona from Mexico to Utah) and the Superior Hiking Trail (310 miles along...
February 12, 2021
OCR World Championships and LegendBorne Partner To Offer Top-Of-The-Line Personalized Jerseys To 2021 OCRWC Athletes
The OCR World Championships is excited to announce that it has once again partnered with LegendBorne Sportswear to offer beautifully designed, customizable, country-specific and United jerseys for the athletes who will be competing in the 2021 OCR World Championships. LegendBorne first provided jerseys for the OCRWC in 2016, and both...
February 11, 2021
Cotopaxi Announces Bold Sustainability Goal
(Salt Lake City, UT) - B Corp and outdoor brand Cotopaxi announces today its goal that 100% of its product line be certified as using materials certified as either responsible, recycled, or repurposed by 2022. To date 90% of its products currently meet this criteria, and 94% of Cotopaxi products...
February 10, 2021
Kokatat strikes gold! Paddlesports leader to celebrate 50th anniversary in 2021
ARCATA, CA – Steve O’Meara started Kokatat, then Blue Puma, in 1971 purely as a way to help get people out on the trails and waterways of Humboldt County. On one fateful day he was approached by some friends to see if he could design and build them some better...
February 10, 2021
GSI Outdoors strengthens Partnership with Sasquatch Agency, adding Public Relations Services
Spokane, Wash. — February 10, 2021 — Renowned family-owned maker of outdoor kitchenware and tableware GSI Outdoors has deepened its relationship with Sasquatch Agency for 2021, adding public relations services to its list of deliverables. Sasquatch Agency will now be handling PR, organic and paid social media, email marketing, content...
February 10, 2021
Primus and Brunton Outdoor Inc. Strengthen Teams with Key New Hires
LOUISVILLE, Colo. (Feb. 10, 2021) — Primus, the Swedish heritage outdoor equipment brand known for reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for precision outdoor navigation instruments, are proud to announce the hiring...
February 10, 2021
Pinarello US Introduces the Scuderia
SOLANA BEACH, CA (February 10, 2021) – Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team in Italian, includes eight unique athletes, ranging from an Olympic medalist to a gravel-racing...
February 10, 2021
Alterra Mountain Company Names Dakine Official North American Partner
LOS ANGELES (Feb. 10, 2021) — Dakine announces a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination. From...
February 10, 2021
Bluebird Backcountry fully powered by renewable energy
Denver/Kremmling, Colorado: After its much-heralded abbreviated season in February 2020, Bluebird Backcountry is back for the 2020/21 ski season. The ski area with no lifts is already pushing the boundaries that define traditional ski areas, and now, they’ve added energy to the list of things they’re doing differently. Bluebird has partnered...
February 10, 2021
BioLite Unveils All-New Charge PD Powerbank Series
Brooklyn, NY (February 10, 2021)— BioLite, an innovator in off-grid renewable energy solutions, is delivering on-demand energy with the company’s new and improved Charge PD Series. BioLite’s new lineup of portable power banks is designed to deliver faster, more flexible charging for the next generation of electronic devices. The Charge...
February 9, 2021
ORTOVOX Unveils Climate-Neutral Freeride Collection for Fall 2021
LONGMONT, Colo. (Feb. 9, 2021) – ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, doubles down on its commitment to fighting climate change with its new Freeride Collection, a 100-percent climate-neutral assortment, for Fall 2021. Available in September, the collection is highlighted by the 3L Deep Shell Jacket...
February 9, 2021
New E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Feb. 09, 2021) —PeopleForBikes applauds the introduction of federal legislation to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act, led by Representatives Jimmy Panetta (D-CA) and Earl Blumenauer (D-OR), prioritizes electric...
February 9, 2021
Yniq: Lindsey Vonn’s Limited Edition Goggle Available in the US
Stockholm, Sweden (February 9th, 2021) — Today, Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle. This new release of Yniq goggles is limited to only 82 pieces, symbolizing each one of Vonn’s record-breaking wins. Available online, the Lindsey Vonn limited edition within the Model...
February 9, 2021
ECHOS Communications Announces Promotion and Multiple New Team Members
BOULDER, Colo. - February 9, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, is proud to announce a well-deserved promotion and several new team members who will support the agency’s growing list of brand partners. Jacob Hauge, who’s been...
February 9, 2021
adidas Sport Introduces New TERREX Snow Goggle Line
February 9, 2021 - Leading global sports brand adidas – in collaboration with Marcolin Group – introduces two new adidas Terrex Snow Goggles combining superior technical performance with a contemporary style. For winter sports lovers seeking clarity of vision in any weather condition, adidas eyewear presents two unique lenses designed...
February 9, 2021
Life inTentsTM Partners With Meteorite PR During Expansion Year
Boulder, CO (February 2020) - Life inTents, one of the nation’s leaders in sales and rentals of luxury bell tents, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden its domestic footprint in 2021 and capture a larger...
February 9, 2021
Silverback Returns as Onshore Production Partner for Season 2 of SailGP Series Grand Final in San Francisco
San Francisco, CA – February, 2021– The global sports league SailGP and Silverback team up again to welcome the sports pinnacle league back to San Francisco on March 26-27, 2022. The supercharged F50 catamarans – named World Sailing’s 2019 Boat of the Year – will compete at speeds exceeding 50...
February 9, 2021
Idea Ranch experiences growth in both personnel and capabilities
TULSA, Okla., February 9th, 2021— Idea Ranch expands their Social & Public Relations department with new promotions. John Brothers will be taking lead as Director of Integrated Performance with responsibilities for agency delivery in PR, Social and Insights. Brothers has already excelled in leading the insights team from onboarding new...
February 8, 2021
Klean Kanteen Expands Reusable Lineup to Include Food Solutions
CHICO, Calif. (Feb. 8, 2021) – Klean Kanteen, the Climate Neutral Certified, family and employee-owned leader in sustainable drinkware, is pleased to introduce new food box storage solutions and improved food canisters. The new Klean Kanteen Food Boxes are reusable, conveniently sized and ideal for meals on the go. Made...
February 8, 2021
Astral Hires Industry Vet David Orr as Chief Revenue Officer
Asheville, NC – February 8, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce the addition of David Orr to its leadership team. Orr will act as Chief Revenue Officer, overseeing the brand’s global commercial strategy. Orr began his career in footwear at Adidas before moving...
