Press Releases

September 28, 2021

Lolë Welcomes New Vice President of Digital Omni-Commerce

MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce. “We’re thrilled to have Rob join the Lolë team,” said Todd Steele, President and CEO of Lolë. “He has sixteen years of...

September 28, 2021

Dragon Releases Full Eyewear Collection in Collaboration with Bryan Iguchi

SAN CLEMENTE, CA, (SEPTEMBER 28, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, has developed its first full eyewear collection designed in collaboration with artist and legendary snowboarder Bryan Iguchi. Iguchi’s distinct artwork will be featured throughout various sun...

September 27, 2021

Athletic Brewing Hosts First Official Non-Alcoholic Beer Mile

STRATFORD, CT AND SAN DIEGO, CA (September 27, 2021) -- Leading craft non-alcoholic beer maker Athletic Brewing Co. is excited to announce that it will host the first-ever NA Beer Mile on October 17 in Stratford, Conn. The 1-mile race, invented by a group of Canadian runners in 1989, combines...

September 24, 2021

Oboz to put a little soul in your step with Black Folks Camp Too insole

Bozeman, Mont., (September 24, 2021) /OUTDOOR SPORTSWIRE/ Oboz Footwear introduces the Black Folks Camp Too (BFCT) O-Fit Plus™ insole featuring the BFCT Unity Blaze. The aftermarket insole will be available at Oboz retail partners nationally, including Public Lands stores, starting October 1, as well as online at Obozfootwear.com. A portion...

September 23, 2021

Pop Star Taps PR: Devil’s Foot Beverage Co. Partners with Darby Communications

Asheville, NC – September 23, 2021 /OUTDOOR SPORTSWIRE/ Devil's Foot Beverage Company, the Asheville-based craft soda maker specializing in farm-to-can beverages, proudly announces its partnership with fellow Asheville-based PR and digital marketing agency, Darby Communications. Effective immediately, Darby Communications will be the PR agency of record for Devil’s Foot, spreading...

September 22, 2021

Chrome Industries Builds For the Future of Mobility, Announces New President

PORTLAND, Ore.  – September 22, 2021 /OUTDOOR SPORTSWIRE/ Chrome Industries, the leader in footwear, bags and apparel for urban mobility for nearly three decades, today announces that Timothy Leedom has been named as the brand’s new President. Leedom brings deep experience from executive roles at Bern Helmets, Nike, Sports Illustrated,...

September 22, 2021

Honey Stinger Launches NIL Program to Support Collegiate Athletes

STEAMBOAT SPRINGS, Colo. (Sept 22, 2021) /OUTDOOR SPORTSWIRE/ Honey Stinger is pleased to introduce its Hive College Ambassador Program, supporting student-athletes across the country in compliance with the NCAA’s recently updated name, image, and likeness (NIL) policies. The program will be accessible to student-athletes from any college or university through...

September 22, 2021

Bajío Sunglasses Launches Rx Program With Proprietary LAPIS Blue Light Blocking Technology

New Smyrna Beach, FL (September, 22 2021) /OUTDOOR SPORTSWIRE/ Bajío, the manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce the launch of its Rx sunglass program, marking the brand’s first step into the prescription eyewear market since launching in April, 2021. This program provides prescription services...

September 22, 2021

Salomon Reimagines Preseason Ritual for Ski Community with ‘Quality Ski Time’ Film Tour

OGDEN, Utah (September 22, 2021) /OUTDOOR SPORTSWIRE/ Today, Salomon announces its 2021 Quality Ski Time Film Tour, which will premiere in Denver on September 30. The tour will highlight films from Salomon athletes and supported production companies, including Blank Collective (Alexi Godbout and Stan Rey), The Fifty Project (Cody Townsend),...

September 22, 2021

Primus, Brunton Retain Awesome Outdoors Sales Group

LOUISVILLE, Colo. (Sept. 22, 2021) /OUTDOOR SPORTSWIRE/ The Brunton Group has retained Awesome Outdoors Group as its Southeast U.S. sales agency representing the Primus and Brunton brands in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and West Virginia. Led by Founder David Link, Awesome Outdoors Group brings...

September 22, 2021

Strong Mountain Bike Pro Field Expected For 2nd Annual Pikes Peak Apex Presented by Rockshox

Colorado Springs, CO /OUTDOOR SPORTSWIRE/ Sports Strategies announces a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak. $25,000 is up for grabs, split evenly between the men and women’s top finishers. The men’s field includes reigning APEX Champion and Marathon MTB...

September 22, 2021

Kodiak Steps into New Territory in Fall ’21 Collection

Cambridge, Ontario, September 22, 2021 /OUTDOOR SPORTSWIRE/ Kodiak, the 110-year-old boot brand, is adding both more trail and urban inspiration to its Fall 2021 line. A new “sniker” collection that blends sneaker comfort and aesthetics with legitimate hiker performance, as well as several new urban boot styles highlight the Fall...

September 21, 2021

Ascent Protein Releases New Limited-Time-Only Whey Protein Flavor In Cookies & Cream

DENVER, COLORADO - Sept. 21, 2021 /OUTDOOR SPORTSWIRE/ This week, Ascent Protein announced a new, limited-time-only flavor release of their Native Fuel® Whey Protein in Cookies & Cream. Ascent conducted consumer surveys to inform this new flavor release. It will be sold while supplies last on Ascentprotein.com, on Amazon.com and...

September 21, 2021

Black Diamond Announces Key Promotions to its Senior Leadership Team

SALT LAKE CITY, September 21, 2021 /OUTDOOR SPORTSWIRE/ Black Diamond Equipment®, a global innovator in climb, ski, and mountain sports equipment, is pleased to announce key promotions to its senior leadership team in Black Diamond’s sales and operations divisions. Industry veteran Brian Block was appointed to vice-president of sales for...

September 21, 2021

Nutrition Company MANTRA Labs Announces New Partnership with HYROX

AUSTIN, Tex. - SEPTEMBER 21, 2021 /OUTDOOR SPORTSWIRE/ MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces a new partnership with the unique global fitness series - HYROX. MANTRA Labs will serve as an  official nutrition partner for the 2021...

September 21, 2021

The Great Escape Film Presented by Knog Premieres in the United States

Melbourne, AU – Sept 21, 2021 /OUTDOOR SPORTSWIRE/ -- British Adventure Collective is excited to announce the stateside debut of The Great Escape, presented by Knog. In this poignant, inspiring, and visually stunning film, British Adventurer Aaron Rolph reimagines the popular Land’s End to John o’ Groats traverse across Great...

September 21, 2021

Lucyd SMART Eyewear Launches Lyte Sport

Miami, FL: Lucyd, the brand of Bluetooth-enabled sunglasses announces today the launch of its lineup of SMART eyewear designed for the sports market. In addition to its current assortment of lifestyle-focused designs, Lucyd is rolling out the “Lyte Sport” capsule collection of its popular Lyte frames, which offer a sleek...

September 21, 2021

Sierra Designs Relaunches the Mobile Mummy Sleeping Bag

September 21, 2021– Broomfield, CO – Everyone loves a comeback story, and the Mobile Mummy from Sierra Designs is just that. Relaunching next month, the new Mobile Mummy will feature the same innovative and wearable design with updated recycled materials. While most sleeping bags are just for sleeping, this one...

September 20, 2021

Outdoor Research Launches Insulated RadiantX Gloves Powered by HeiQ XReflex Technology

Seattle, Wash., and Zürich, Switzerland, Sept. 20, 2021 – Outdoor Research, the Seattle-based leader in performance apparel and outdoor gear, this fall launches its RadiantX Gloves and Mitts, a new line of insulated handwear, making it the first brand to use revolutionary HeiQ XReflex Radiant Barrier Technology. HeiQ XReflex Radiant...

September 20, 2021

mountainFLOW Becomes First Outdoor Company to Mandate Time Away From Work

(BOULDER, CO - September 2021) - mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax and bike lube industries with its line of groundbreaking eco-friendly products, today became the first company in the outdoor industry to mandate extended time away from work, dubbed “Adventure Time.” Launched in...

September 17, 2021

Rerouted Officially Releases Mobile App to Public

Earth, Sept, 17 — As of Monday the 13th, the Rerouted Mobile App has been released to the public. The Rerouted Mobile App helps people buy, sell & donate outdoor gear online. Users are provided customized suggestions of the best second-hand gear with Rerouted App’s ‘Curated Gear Closet’ feature. The...

September 17, 2021

Margaritaville Hits The Road With Camp Margaritaville, Collection of RV Resorts

ORLANDO, Fla., Sept. 17, 2021 /PRNewswire/ -- Margaritaville has found that paradise is where you park it. Following the success of Camp Margaritaville Pigeon Forge, TN and Lake Lanier, GA, the global lifestyle brand is announcing additional Camp Margaritaville RV Resort openings, bringing the brand's iconic experiences, fun, and escapism to even more travelers. These highly-anticipated, upscale...

September 17, 2021

Leadership Change at Mammut Sports Group AG

Seon, September 17, 2021 – Following the successful completion of the change of ownership from Conzzeta to Telemos Capital, the Board of Directors of Mammut Sports Group AG ("Mammut") and CEO Oliver Pabst have jointly agreed to enter the next phase of the company with new leadership. Oliver Pabst will...

September 17, 2021

Amer Sports Brands Salomon, Atomic Announce Changes to Winter Sports Leadership in North America

OGDEN, Utah (September 17, 2021) — Amer Sports announces that after 45 years in the snowsports industry and an exceptional and distinguished term of more than 25 years with Amer Sports, Mike Adams will leave his position as Salomon VP winter sports equipment and Atomic general manager on December 31,...

September 16, 2021

Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”

PLYMOUTH, Mass. (September 16, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser known brand devotees the chance to represent the brand through social platforms, promotions and to...