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Press Releases
December 17, 2020
Ignik and HitchFire Partner up to Reduce Waste
December 17, 2021 (Santa Cruz, CA) - HitchFire, the creator of purpose-built hitch-mounted grills has teamed up with Ignik, the makers of environmentally thoughtful outdoor heating products, as their official partner for refillable propane tanks. The partnership was formed in recognition of HitchFire’s commitment to reducing the use of single...
December 17, 2020
AKU Outdoor Launches Hunting Footwear Collection in North America in 2021
Montreal, Canada (December 17, 2020) –--AKU, an Italian footwear brand known for designing and producing some of the world’s most comfortable hand-crafted hiking boots,is launching a complete line of hunting footwear to its North American collection in 2021. The AKU Hunting Collection will be available starting June 1, 2021 online...
December 16, 2020
Dometic North America Expands Team, Welcomes Tom Montague as Director of RVOE
Elkhart, Ind. — Dometic North America - part of Dometic Group AB - the global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and Other Applications announced today the hiring of their new Director of RVOE, Tom Montague. Montague...
December 16, 2020
ReadyWise Selects Groundswell PR as Public Relations Agency of Record
Salt Lake City, UT (December 16, 2020)- ReadyWise, the leader in nutritious, affordable, emergency, adventure and natural foods, is excited to announce its partnership with Groundswell PR, an outdoor, active lifestyle, and sustainable products marketing agency. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around ReadyWise’s...
December 16, 2020
PeopleForBikes Coalition Board Meets to Discuss Plans for 2021, Welcome New Board Members and Giant’s An Le as Vice Chair
BOULDER, COLO. (Dec.16, 2020) — The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met virtually for their semi-annual gathering on December 15. The board discussed the effects of the COVID-19 pandemic on bicycle participation, access and the industry; the organization’s workplan for the...
December 16, 2020
Climate Neutral Welcomes Melissa Leslie as new Head of Marketing
San Francisco, CA (Dec 16, 2020) — Climate Neutral, an independent nonprofit paving the way towards a carbon neutral future, is pleased to welcome Melissa Leslie to the growing team. Leslie will occupy the newly created position of Head of Marketing and will assume responsibility for advancing Climate Neutral’s message...
December 15, 2020
Greyp Bikes Named Finalist in Prestigious Outdoor Retailer Innovation Awards
Whitney, Texas (December 15, 2020) —Since their official US launch this past Spring, Greyp Bikes has received considerable praise for their tech-heavy, highly connected, trail-capable E-MTB line, and they’ll close out the year on another high note: The judges at the 2021 Outdoor Retailer Innovation Awards (ORIA) have named their G6.2 model...
December 15, 2020
NordicTrack powered by iFit Partners with GearJunkie for the 2021 Adventure Grant Contest
(Logan, Utah—December 15, 2020)—NordicTrack powered by iFit and GearJunkie announce the third annual Adventure Grant, a partnership that provides the cash and tools to train for and take on an outdoor dream adventure. The grand prize winner will win $7,500 cash, NordicTrack fitness equipment of their choice—a value up to...
December 15, 2020
Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category
Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...
December 14, 2020
New Holland Brewing Announces New Vice President of Marketing
(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...
December 14, 2020
Celebrating A New Era in Sports Inventions, A Timely Solution For Golfers
BibBoards INC – a company that has introduced the original race bib fasteners BibBoards to the Sports community, came up with an innovative approach to their product. golfSNAPS - the wearable golf ball markers are convenient and innovative for numerous golf enthusiasts who don`t want to lose their ball marker...
December 14, 2020
Introducing the TerraTrike Rogue: Clunky shifting is no longer a necessary evil
GRAND RAPIDS, Mich. — New for 2021, TerraTrike’s Rogue creates a whole new level of comfort and ease in cycling, a complete departure from the world of finicky, clunky shifting. The Rogue’s internally geared enviolo hub offers an infinite range of seamless shifting – from a standstill or under load...
December 14, 2020
Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition
BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...
December 14, 2020
Rab Appoints First-Ever National Sales Manager Ahead of Ambitious New Year
Louisville, CO (December 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Ryan Krusemark as the company’s first-ever National Sales Manager as it looks to build on its success and expand its...
December 11, 2020
LifeHandle, The Simple and Versatile “Carry Anything” Sling, Has Launched on Kickstarter
BOSTON, MA. (December 11, 2020) — LifeHandle, a brand new direct-to-consumer brand that manufactures assistive carrying devices and accessories that grow and adapt with you, has recently launched on Kickstarter. The campaign has seen success in its early days and is currently almost 50% funded. LifeHandle has been developing and...
December 11, 2020
What’s In the Bag? SylvanSport Unpacks Two New Hacky Pack Travel Packs
Brevard, NC – December 11, 2020–SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce two new additions to their line of Hacky Pack packable packs: the Hacky Pack Duffle and the Hacky Pack Hip. The original pack in the Hacky Pack line, the Hacky...
December 10, 2020
La Sportiva Breaks the Mold with New Vanguard Ski Touring Boot
December 10, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces the introduction of the new Vanguard ski boot to headline the Fall 2021 ski boot collection. In development for over three years, built on a brand new mold with an innovative new V-Shape...
December 10, 2020
Lost Paddle Media Acquires Four Consumer Fishing, Boating & Outdoor Sport Shows from National Marine Manufacturers Association
ASHEVILLE, NC (December 10, 2020)– Lost Paddle Media announces it has acquired the Kansas City Boat and Sportshow, Chicagoland Fishing Travel & Outdoor Expo, Suffern New York’s World Fishing & Outdoor Exposition, and the Saltwater Fishing Expo in Edison, New Jersey from the National Marine Manufacturers Association (NMMA). Lost Paddle is an experiential...
December 10, 2020
Don’t Call It a Liner! The New Base Glove From Point6
Steamboat Springs, CO - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories has introduced the Base Glove, a seamless, fast-drying glove for all your cool and cold weather fun. By now, everyone knows that products made with merino wool keep you drier than any synthetic fiber. But...
December 10, 2020
Toray’s Innovative Karuishi Represents the Evolution Of Fleece
Karuishi is a knit textile from Toray that represents the most significant improvement to date in the fleece fabric category. To create Karuishi, Toray developed a unique knitting construction that creates a high-volume, two-layer structure, resulting in a higher loft without increasing weight (see diagrams on right). This knitting method...
December 9, 2020
Therm-a-Rest TwinLock and WingLock Valves Receive “Best of What’s New” Award from Popular Science
SEATTLE, Wash. (Dec. 9, 2020) - Therm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1972, and this year is no different as Popular Science honors the brand’s new TwinLock and WingLock valve systems with a 2020 Best of What’s New award. The valves were new for...
December 9, 2020
Big City Mountaineers Announces 2020 Partners of the Year
GOLDEN, Colo. (December 9, 2020) – Big City Mountaineers (BCM), a leading provider outdoor experiences for youth from unfairly marginalized communities, announces the 2020 Partners of the Year. This year has been a challenging one filled with soul searching, learning, change and working together to find solutions for new and difficult problems. Determination and the...
December 9, 2020
Giro Announces Renewed Partnership with U.S. Ski & Snowboard
(December 9, 2020 - Park City, UT)-- Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced a new four-year commitment to support athletes of the U.S. Ski & Snowboard as an official competition supplier of race helmets and goggles. In addition, Giro announced that Land Rover...
December 9, 2020
TAXA Outdoors Expands Overland Edition with New TigerMoth and Mantis Overland Habitats for 2021
HOUSTON, TX — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, expands its Overland edition for the road less traveled with its brand new Mantis and TigerMoth Overland habitats, and an updated Cricket Overland model for 2021. Overlanding offers outdoor enthusiasts the ability to converge...
December 8, 2020
The Most Popular Christmas Gift to Give in 2020 in Sweden is the Camp Stove
LOUISVILLE, Colo. (Dec. 8, 2020) — “Årets julklapp” is a common Swedish term translated to English which means, “this year’s Christmas present,” and is predicted each year by the Swedish Retail Institute (HUI). With a pandemic that easily spreads indoors, COVID encouraged Swedes and others around the world to discover—or rediscover—the...
