Press Releases

January 20, 2022

Lolë Welcomes New Vice-President of Sales

MONTREAL (January 20, 2022)  /OUTDOOR SPORTSWIRE/ - Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Nadine Garneau as the brand’s vice president of sales. “We are thrilled to have Nadine join the Lolë team,” said Todd Steele, president and CEO of Lolë. “She has over...

January 20, 2022

iROCKER Paddles Forward with Backbone Media

Jacksonville, Fla. (Jan. 20, 2022) iROCKER, the premier outdoor sports and lifestyle brand specializing in inflatable paddle boards, has teamed up with Backbone Media to lead its public relations efforts. As iROCKER’s PR agency of record, Backbone will help drive brand awareness to reach a new and wider audience. Since...

January 20, 2022

Introducing Suunto’s Lightest GPS Watch with 100 Hours of Battery Life – The Suunto 5 Peak

HELSINKI (January 20, 2022) /OUTDOOR SPORTSWIRE/ - Suunto, a global leader in sports watches, dive computers, and precision instruments, announces the release of the Suunto 5, the brand’s lightest weight GPS watch with up to 100 hours of GPS battery. Building on the success of the recently released Suunto 9...

January 20, 2022

HEST Continues to Dream Big, Announces Team Growth and New Partnership with 1% for the Planet

SEATTLE (Jan. 20, 2022) /OUTDOOR SPORTSWIRE/ - Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, announces three  new hires and celebrates a recent partnership with 1% for the Planet, pledging to...

January 19, 2022

Outdoor Research Launches OR Pro™

Seattle, Wash. /OUTDOOR SPORTSWIRE/ - Outdoor Research, LLC (OR), a leading brand in outdoor and tactical gear, announced that the company will rebrand its existing and future tactical line and its expanding working professionals product line under the name OR Pro™. The Seattle-based brand made this announcement at the annual...

January 19, 2022

Grassroots Outdoor Alliance reports 2021 growth of 29% at specialty independent outdoor retail

ASHEVILLE, NC (January 19, 2022) /OUTDOOR SPORTSWIRE/ - Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, this week released sales data showing a significant uptick in holiday season sales as well as a record setting two years of sales increases. In comparison to...

January 19, 2022

Lightning eMotors Provides Electric Powertrain for Winnebago Industries’ First All-Electric Concept Motorhome

LOVELAND, Colo. - Lightning eMotors (NYSE: ZEV), a leading provider of zero emission powertrains and medium-duty and specialty commercial electric vehicles for fleets, today announced it has been named as the powertrain provider for an all-electric motorhome concept under development by Winnebago Industries, Inc. Winnebago Industries revealed a concept motorhome...

January 19, 2022

11.8 Million Dollars Invested In Watershed Protection with the Northern Arizona Forest Fund

Phoenix, AZ (January 19, 2022)  /OUTDOOR SPORTSWIRE/ - In the last two years, the Northern Arizona Forest Fund (NAFF), a program led by the National Forest Foundation’s Southwest Field Program, has invested over $11.8 million to improve water quality, forest health and community resilience across the Salt and Verde Watersheds. Partnering...

January 19, 2022

Elite Ultrarunner Kelly Wolf Joins La Sportiva

January 19th, 2022 (BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain footwear, today announces that elite ultrarunner and mountain athlete Kelly Wolf joins the La Sportiva ambassador team. Effective immediately, Wolf will be outfitted head-to-toe in La Sportiva footwear and apparel. The Crested Butte athlete...

January 19, 2022

Honey Stinger Launches NIL Program, Welcomes All Collegiate Athletes to Apply

STEAMBOAT SPRINGS, Colo. (January 19, 2022) /OUTDOOR SPORTSWIRE/ - Honey Stinger is pleased to announce the official launch of the College Hive, its Name, Image, and Likeness (NIL) program for collegiate athletes. The program is an extension of Honey Stinger’s current athlete ambassador community, The Hive. So far, over 100 diverse college...

January 19, 2022

This is Brompton. Reinvented. Introducing T Line

19 January 2021  /OUTDOOR SPORTSWIRE/ - Brompton has reinvented every millimetre of its iconic design to create its lightest bike ever, weighing in at 7.45kg. The product of three years of research and development, Brompton has brought its fold to life in titanium by forging new construction techniques, designing over...

January 19, 2022

prAna Launches New CO2 Reducing Cold-Weather Active Collection for Fall/Winter 2022

Carlsbad, CA – January 19, 2022 /OUTDOOR SPORTSWIRE/ - prAna, leader in sustainable, outdoor apparel, announced today that it is launching a new cold-weather active collection for Fall/Winter 2022. The new Alpine Air series and Insulo Stretch Hooded Jackets utilize PrimaLoft® P.U.R.E Black technology which reduces carbon emissions by 70%...

January 18, 2022

Trango Climbing Taps Ty Foose as Director of Product

Lafayette, CO. (January 13, 2022) - Trango, the award-winning manufacturer and international distributor of technical climbing equipment, is thrilled to announce Ty Foose as their new Director of Product. As one of the original founders of the popular climbing hold brand eGrips, acquired by Trango in 2002, Foose’s extensive experience...

January 18, 2022

Montane Becomes Title Sponsor of Grand Traverse Race Series

Boulder, CO (January 18th, 2022) – British outdoor clothing brand, Montane, is eager to announce their title sponsorship of Colorado’s legendary Grand Traverse endurance race series from Crested Butte to Aspen. A brand that has become synonymous with light, fast, highly functional gear, Montane aims to bring their mountain ethos...

January 18, 2022

ECCO Sko A/S Selects New CEO of ECCO USA

Bredebro, Denmark /OUTDOOR SPORTSWIRE/ - ECCO Sko A/S, a global leader in premium footwear, has appointed Tom Berry as President & CEO of ECCO USA. Berry assumes responsibility of this new role immediately. Commenting on the appointment, Panos Mytaros, CEO of ECCO Sko A/S, said: “Tom is a global strategic...

January 18, 2022

Osprey Announces Significant Progress Towards Goal to Become the Most Progressive, Transparent and Sustainable Hardgoods Brand Worldwide

Cortez, Colo. – January 18, 2022 /OUTDOOR SPORTSWIRE/ - Osprey, a leader in creating top-quality, high-performance innovative carry solutions, announced today that its Fall 2022 product line puts the brand on track to become the most progressive, transparent and sustainable hardgoods brand in the world. Most notably, by shifting to...

January 18, 2022

Hydro Flask Celebrates 5 Years of Parks For All Giving Program and Honors 2022 Grantees

Bend, OR (January 18, 2022) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, celebrates five years of giving through its Parks For All program, amounting to a total contribution of over $2.5 million...

January 18, 2022

Erem Begins Search for Desert-Loving Adventurers

HENDERSON, Nev. - Jan. 18, 2022 - EremTM is in search of inspiring, outdoor adventurers with an affinity for the desert to join its 2022 ambassador crew. Co-founded and led by a fourth-generation bootmaker from the family that started Timberland, Erem is the first outdoor brand designed from the ground...

January 18, 2022

North American Golden Trail National Series Announces 2022 Series

OGDEN, Utah (Jan. 18, 2022) /OUTDOOR SPORTSWIRE/ - After a successful first year, Salomon is pleased to announce the return of the North American Golden Trail National Series (GTNS) in 2022. The U.S.- and Canada-based series invites runners across North America to run any of the five races for a...

January 18, 2022

PEARL iZUMi Partners with Freeride Mountain Biker Mark Matthews

LOUISVILLE, Colo. (Jan 18, 2022) /OUTDOOR SPORTSWIRE/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with Canadian freeride mountain biker, Mark Matthews. Matthews, 31, will work with PEARL iZUMi to be a voice for the brand’s initiatives centered around the mountain bike...

January 18, 2022

Mountain Hardwear Promotes Sablle Scheppmann to Director of Sales

Richmond, Calif. /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has announced Sablle Scheppmann as the brand’s new Director of Sales. Having held the role of Mountain Hardwear’s national sales manager for the past three and half years, Scheppmann brings leadership...

January 17, 2022

HEX Introduces the Aspect Bag Collection

LOS ANGELES, CA - January 17, 2022 /OUTDOOR SPORTSWIRE/ -  HEX, the award-winning fashion accessory brand, today introduces Aspect, a new collection of bags designed to equip creatives with style, function and added technology they need for every day. The Aspect Collection is built around the foundation of a water-resistant...

January 17, 2022

“We Live to Discover” – Jack Wolfskin Presents Strategic Brand Repositioning

Idstein, Germany (January 17, 2022)  /OUTDOOR SPORTSWIRE/ - The leading outdoor company Jack Wolfskin based in Idstein near Frankfurt, Germany, presents its new strategic brand direction under CEO Richard Collier with the fall / winter 2022 collection. At the heart of this direction is the new claim “We Live to...

January 17, 2022

YKK® Touchlink™ Fastener to be Featured Across ARTILECT’s F/W 2022 Collection

/OUTDOOR SPORTSWIRE/ - The new outdoor performance brand ARTILECT has adopted YKK’s Touchlink™ Near Field Communication (NFC) enabled zipper for its Fall/Winter 2022 line, deploying the technology on seventeen different styles for men and women. With the adoption of Touchlink™ fasteners, ARTILECT aims to provide its consumers with richer user experiences...

January 13, 2022

Floyd’s of Leadville Introduces Immunity Tincture

Leadville, CO - /OUTDOOR SPORTSWIRE/ - Athlete-focused CBD products leader, Floyd's of Leadville is expanding its line with the new Immunity CBD Tincture that infuses the wellness properties of CBD and trusted, natural herbs, extracts, and vitamins. Immunity CBD Tincture Oil contains THC-free CBD blends that delivers wellness into your...