Press Releases

October 7, 2020

Helly Hansen Launches LIFA® Face Masks, with All Profits in the U.S. Supporting The Conservation Alliance

BEND, Ore. (October 7, 2020)–Helly Hansen today announced a new initiative to support The Conservation Alliance with the launch of its new line of LIFA® face masks. All profits from U.S. sales of the new masks will directly support The Conservation Alliance, a coalition of companies committed to protecting North America’s...

October 7, 2020

Live Feisty Media Launches Hit Play Not Pause – a Feisty Menopause Podcast

Victoria, BC— October 7, 2020. Live Feisty Media is releasing its 6th podcast, this time tackling the long-ignored subject of performance during menopause and beyond. The podcast is designed for active women who want to optimize their performance and feel fit and strong during their peri- and post- menopausal years,...

October 6, 2020

NOW LIVE ON KICKSTARTER: Milo™, The Action Communicator

SAN FRANCISCO, October 6, 2020— Milo™ (MY-low), the hands-free, phone-free group communicator wearable device that operates sans Wi-Fi or cell signal, launches its Kickstarter campaign today to begin taking pre-orders. The Milo Kickstarter campaign is at: https://www.okmilo.com/kickstarter Milo is the walkie-talkie revolutionized and reimagined on an advanced technology software and hardware...

October 6, 2020

Grassroots Outdoor Alliance confirms event dates for fall Connect buying show through 2024

KANSAS CITY, MISSOURI (October 6, 2020)-- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, has confirmed fall show dates for their Connect buying show through 2024. Upcoming fall shows for Grassroots Connect will be held in the Kansas City Convention Center, with...

October 6, 2020

Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler

MESQUITE, Texas (Oct. 6, 2020)- Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra cooler is the first of its kind on the market, and...

October 6, 2020

We Are Change Makers Announces 2020 Virtual One-Day Summit, Benefiting Kenyan Social Enterprise Zawadisha

(GLOBAL/VIRTUAL — October 6, 2020) Bringing together a passionate community of visionaries, We Are Change Makers (WACM), announces its seventh summit, held on October 23rd, exploring everything from mindfulness and thought leadership to race to gender to truth and reconciliation — with leading-edge conversations from global thought leaders who will...

October 6, 2020

Liv Cycling Introduces Intrigue X E+ Trail E-Bike Series

NEWBURY PARK, Calif. (Oct. 6, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the Intrigue X E+, its first trail E-bike with 29-inch wheels. The Intrigue X E+ also features suspension tuned specifically for women by women, flip chip adjustable frame geometry, and...

October 6, 2020

Yakima Releases Innovative OnRamp Bike Rack

LAKE OSWEGO, Ore., October 6, 2020– The transportation of Electronic Bicycles, or “E-Bikes” just became a whole lot easier. Yakima is proud to introduce the OnRamp, an incredibly convenient way to load and transport heavier than average bikes, such as E-bikes. With an included bike ramp and fully adjustable cradles...

October 5, 2020

ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton

LOGAN, Utah--(October 5, 2020) - ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest and most global consumer-focused private equity firm, and is joined by existing investor Pamplona Capital...

October 5, 2020

NOCCO BCAA Beverage Brand Announces Partnership With Classic Distributing and Beverage Group Inc.

LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has partnered with Classic Distributing and Beverage Group Inc. to expand their Southern California footprint due to swelling consumer demand. With Classic Distributing, NOCCO’s flavors will become more widely available to regional consumers...

October 5, 2020

GoSun Launches Flatware: Utensils That Fit In Your Wallet, Not The Ocean

October 5, 2020 (Cincinnati, OH) - Green Energy Company GoSun - known for their ingenious solar ovens and appliances - introduce their latest innovation: Flatware. The size and shape of a credit card, Flatware - a pop out travel utensil set - aims to target single-use plastic head on by...

October 5, 2020

SPOT Introduces the New SPOT Gen4 Jeep® Special Edition Satellite Messenger

Covington, LA (October 5, 2020) – SPOT LLC, a wholly-owned subsidiary of Globalstar, Inc. (NYSE American: GSAT) and leader in satellite messaging and emergency notification technologies, today announced the launch of the SPOT Gen4 Jeep Special Edition Satellite GPS Messenger™.  This product launch is the latest addition to the SPOT...

October 5, 2020

James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised

Fayston, Vt. (Oct. 5, 2020)— Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal...

October 5, 2020

Stio Partners with GORE-TEX® and Launches Largest Ski Program to Date with Fall 2020 Collection

JACKSON, Wyo. (October 5, 2020) – Inspired by life in the Tetons, Jackson Hole mountain brand Stio makes premium technical and lifestyle apparel to cover the full range of mountain pursuits. Drawing inspiration from its roots in world-class mountains and legendary ski culture, Stio has released its most dynamic ski...

October 5, 2020

REVEAL Global Media Conference Announces Fall/Winter Brand Lineup

BOULDER, Colo. - October 5, 2020 - REVEAL Global Media Conference, a growing series of events designed exclusively to connect brands and the media, will host the third event in the series on October 6 and 7, 2020. At REVEAL Fall/Winter 2020, 39 influential brands spanning outdoor, active lifestyle, and...

October 5, 2020

Evolv + Mesa Rim Launch Test Center Pilot Program

Orange County, Calif. (October 2020)- Evolv, the southern California modern climbing company rooted in progression and creative self-expression, today announced that it has partnered with Mesa Rim to launch a pilot Test Center at Mesa Rim’s gym location in Reno, Nev. The Test Center will give climbers the chance to...

October 5, 2020

Ruffwear Launches Fall/Winter 2020 Product Line

BEND, OR (October 5, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch their new fall/winter line. This season’s gear equips dogs to get outside with their humans in the colder months ahead...

October 5, 2020

USABA Named Winner of 2020 Robert Wood Johnson Sports Award

COLORADO SPRINGS – The United States Association of Blind Athletes has been selected as one of five 2020 winners of the Robert Wood Johnson Foundation (RWJF) Sports Award, from a pool of 270 applicants. The winners receive a $25,000 cash award and were honored at a virtual ceremony on October 4...

October 5, 2020

Live Event Photography – powered by Space

A UK space company has launched a service to deliver real time events photography for the first time – removing the unnecessary waiting time for images after a sporting event. A £900,000 investment from the UK Space Agency in partnership with the European Space Agency will support developers at AWOL,...

October 5, 2020

Buddy On-Demand Accident Coverage Now Available in New Hampshire

RICHMOND, Va. Oct. 5, 2020 —Buddy (https://buddyinsurance.com/), the on-demand accident insurance company, announced today it had been approved by New Hampshire insurance regulators for sale across the state. This brings its total state approvals to 33, with more coming on board weekly. Buddy created its on-demand accident insurance to empower...

October 2, 2020

Woodruff, Finsterwald Take the Top Step at the Inaugural Pikes Peak APEX in Colorado Springs

Colorado Springs, Colorado—The Pikes Peak APEX presented by RockShox was held last week on September 24-27, 2020 in perfect, fall Colorado weather. Strict COVID-19 safety measures were in place to pull off one of the few mountain bike races to be held in North America in all of 2020. The...

October 1, 2020

SKLZ Introduces New Line of Premium Baseball Batting Tees

Carlsbad, Calif. (October 1, 2020) - SKLZ, the leader in sports training equipment, introduces a new collection of premium baseball batting tees, available at sporting goods retailers beginning in October. The new SKLZ batting tees and baseball training aids are designed to improve all aspects of your swing and make...

October 1, 2020

2021 Spartan Trail US Season calendar released

BOSTON (October 1, 2020) – Spartan Trail continues its ascent into the North American trail running scene with 26 events for the 2021 Season in the US and Canada. Starting with new locations, events, and formats that aim to attract everyone from new runners to experienced trail runners. From 10k...

October 1, 2020

Vasque Announces Leadership and Organizational Transitions

Red Wing, MN – Oct. 1, 2020 –Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to welcome a new president to its leadership team. Bryce Wernsman has been named President at Vasque Footwear. For the last three years, Wernsman has...

October 1, 2020

Outdoor Related Businesses Invest $950,000 to Secure Protections for Wild Places

BEND, Ore. (October 1, 2020) -The Conservation Alliance sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Funding will help conservation groups secure new protections for remote wild lands and waters, and acquire close-to-home trails and open spaces. The Conservation Alliance works with 250 member...