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Press Releases
July 7, 2021
BASE Performance – Energy Bar Provider for Aspen Skiing Company
Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....
July 7, 2021
Oberalp Group Reaffirms Commitment to Sustainability
Boulder, CO (July 2021) - The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, recently unveiled its 2020 Sustainability Report and reaffirmed its commitment to a unique and comprehensive strategy focused on employee wellness, safe factory conditions, philanthropy, and environmental sustainability. The Oberalp Group published its Sustainability...
July 7, 2021
Norrøna Goes Ultralight for Spring 2022 Collection
OSLO, Norway (July 7, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces new all-season offerings for Spring 2022. The falketind collection, designed for mountaineering and hiking in variable weather conditions, receives significant upgrades with the introduction of the lightest, most packable waterproof and...
July 7, 2021
Leslie Jordan, Inc. Certified by the Women’s Business Enterprise National Council
[Portland, OR]—Leslie Jordan, Inc is proud to announce national certification as a Women’s Business Enterprise by WBEC Pacific, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Leslie says, “Thanks for the warm welcome to WBENC. We are excited to connect with other women who have worked...
July 7, 2021
Kodiak Commits to Sustainability with “Built for What Matters” Initiative
Cambridge, Ontario, July 7, 2021– Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative kicks off with a focus on design and manufacturing, incorporating fewer, more sustainable materials and...
July 6, 2021
Vasque Introduces New Core Hiking Styles for Spring/Summer 22 Line
Red Wing, MN – July 6, 2021 - Vasque footwear, a family-owned company with over 55 years of experience in the outdoor footwear sector, is pleased to introduce two new styles for Spring/Summer 22. The Torre AT GTX and Torre XT GTX are built upon Vasque’s legacy of supreme comfort...
July 6, 2021
Buddy Now Protects Connecticut from Outdoor Mishaps
RICHMOND, Va. July 6, 2021 —Connecticut, the Constitution State, is the 43rd state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors — and is a resident of a state...
July 2, 2021
Gain Retail Knowledge and New Perspective at The Big Gear Show
PARK CITY, UT (7/2/21) – The Big Gear Show, a premier bike, camp, climb, hike, overland and paddle industry gear event for summer 2021, is pleased to announce an extensive range of retailer education opportunities during the August 3-5 show, held in Park City, Utah. The 3-day event will feature...
July 2, 2021
Wilderness Risk Management Conference To Host 28th Conference Online from October 18 – 22, 2021
Lander, Wyo—July 1, 2021—NOLS (National Outdoor Leadership School), in partnership with Outward Bound USA and the Student Conservation Association (SCA), announced that the annual Wilderness Risk Management will return as an all-online event after the success of the 2020 online conference. Scheduled for October 18-22, registration is now open. As...
July 1, 2021
Pensacola Sport’s Ray Palmer Elected Board Treasurer of Sports ETA
Pensacola, Fla. – Sports Events and Tourism Association (Sports ETA) announced new board leadership as elected at the Annual General Membership Meeting this week. Ray Palmer, STS, of Pensacola Sports was elected Board Treasurer. “It’s an honor to be selected by my peers to represent them on our industry’s national...
July 1, 2021
New Holland Brewing Wins 2021 West Michigan Best and Brightest Award
Holland, MI (July 1, 2021) -- New Holland Brewing, recently included among the top-50 craft breweries in America, is proud to announce that the company has been awarded the 2021 West Michigan and National Best and Brightest Award. Having won both the 2020 West Michigan Best and Brightest, and the...
July 1, 2021
Salomon Unveils Sustainability Goals Around Events and Athletes
OGDEN, Utah (July 1, 2021)— Today, Salomon announces new sustainability goals centered around its sports marketing efforts. The company, which celebrates deep, long-term partnerships with its mountain athletes and local sports communities, is committing to improve the carbon footprint of its in-person events and reduce the environmental impact of its...
July 1, 2021
Hyland’s Announces Official Team for San Diego Belgian Waffle Ride
LOS ANGELES – July 1, 2021 –Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the first Belgian Waffle Ride of 2021, known as the Canyon BWR or the “Hell of the West.” Led by coach and elite cyclist Paul Thomas,...
July 1, 2021
PeopleForBikes Announces Spring 2021 Bike Industry Community Grants Recipients
BOULDER, Colo. (July 1, 2021)— PeopleForBikes, a national bicycling advocacy and industry trade organization dedicated to putting more people on bikes more often and making biking better for everyone, announced its latest round of community grants. After a short hiatus due to the COVID-19 pandemic, the latest grant round for...
July 1, 2021
rabbit Launches PRO Trail Collection – Inspired by Amanda Basham, Eric Senseman & Hayden Hawks
July 1st, 2021. Santa Barbara, California— rabbit launches the PRO Trail Collection, inspired by three professional trail athletes that run on the rabbitPRO team: Amanda Basham, Eric Senseman and Hayden Hawks. The PRO Trail Collection is comprised of three individual capsules, one for each athlete, consisting of particular pieces to meet...
July 1, 2021
ALPS Mountaineering Introduces Acropolis 3- and 4-Person Tents
New Haven, Mo. - ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, has added two new tents to its ever-expanding line of premium outdoor gear. The new Acropolis series of lightweight camping tents were designed to comfortably accommodate families and multiple campers in...
July 1, 2021
New Ice Chest Accessory Revolutionizes Ice Packs
San Francisco, CA July 1st, 2021. Ice Lock™ is a watertight ice bag with a pour spout. This revolutionary product was born out of the need to keep food in an ice chest cold and dry. According to inventor, Jud Yaski, his favorite pastime spurred the idea: “I love camping, but...
June 30, 2021
El Jet’s Cantina + Sky Outpost Opening 2022
Grand Junction, CO (June 30, 2021) -- Led by Outdoor Industry stalwart and visionary Jen Taylor, El Jet’s Cantina + Sky Outpost will be a playground for families and adults, combining amazing food and world class outdoor recreation access with lodging and local history for an experience like no other....
June 30, 2021
Introducing Dynaplug® Road Tubeless Repair Tools
As Road tubeless has gained prominence, and more wheel and tire manufacturers fully support tubeless road setups, Dynaplug is ready when the road gets rough. Today marks the launch of two new tool options, The Dynaplug Air Road and Carbon Ultralite Road Racer. Each tool has been redesigned specifically for...
June 30, 2021
National Forest Foundation Celebrates National Forest Week
Missoula, MT (June 30, 2021)- The National Forest Foundation (NFF), the congressionally-chartered nonprofit partner of the U.S. ForestService, is hosting National Forest Week, an annual celebration of our 193-million-acre National Forest System and public lands from July 12 to July 18. National Forest Week takes place each year on the...
June 30, 2021
HOKA ONE ONE® Strengthens Product Team with Senior Director Hires
(GOLETA, Calif.) June 30, 2021 –HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the hiring of two key leadership positions on the product team. The new Senior Directors in footwear design and apparel will continue the brand’s mission to create groundbreaking, innovative performance products that challenge the...
June 30, 2021
Dogfish Head Craft Brewery to Release “Mother Nature, Let’s Do This!” Docuseries Highlighting The Nature Conservancy’s East Coast Conservation Initiatives
Milton, Del., Wednesday, June 30, 2021 – Dogfish Head Craft Brewery excitedly announces the launch of a four-episode “Mother Nature, Let’s Do This!” docuseries highlighting the East Coast conservation initiatives of The Nature Conversancy (TNC), one of the world’s leading conservation organizations. Dropping tomorrow (Thursday, July 1), on Dogfish Head’s website...
June 30, 2021
Ruffwear Publishes Year One Climate Action Corps Progress Report, Applauds Goal to Become the World’s First Climate Positive Industry by 2030
BOULDER, Colo. – Ruffwear today released its 2020 Climate Action Corps Progress Report and shared in the announcement of an unprecedented goal to become the world’s first climate positive industry by 2030. A diverse group of more than 100 companies, including Ruffwear, and representing more than $25 billion in annual...
June 30, 2021
Ben’s® Tick Fence is a New Solution to Kill Ticks in Your Backyard
LITTLETON, N.H. (June 30, 2021) –An estimated three quarters of all Lyme disease cases are acquired from ticks picked up during activities around the home. Ben’s®, maker of long-lasting insect repellents, seeks to lower that statistic with the introduction of a new solution to protect against ticks in the backyard....
June 30, 2021
DYNAFIT Athlete Ross Jenkin Consecutively Runs Four Biggest 24-Hour Rounds in UK
Pushing the limits for a good cause: On June, 20, 2021, Ross Jenkin finished his pet project, “The Big 4 at 40.” As the first runner to do so, he completed the four big trail running races in UK in a row – the Paddy Buckley Round in North Wales,...
