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Press Releases
December 8, 2020
Grundéns Invests in Bass Fishing By Partnering with Major League Fishing
December 8, 2020 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces that it has partnered with Major League Fishing (MLF) to become the official footwear sponsor of the Bass Pro Tour and MLF BIG5 circuits. Additionally, the brand has signed MLF pros Skeet Reese,...
December 8, 2020
Launch Your Own Comeback with Matt Fitzgerald’s THE COMEBACK QUOTIENT
Boulder, CO, USA — December 8, 2020 — Everyone loves a great comeback. In this inspiring new guide, The Comeback Quotient, best-selling sports journalist Matt Fitzgerald examines the science and stories behind some of the most astonishing comebacks in sport. He digs deep into the science of why some athletes...
December 8, 2020
Dry Dog Kennel Mats Launches New Kennel Mat for Active Dog Owners
MINNEAPOLIS (Dec. 8, 2020) – Dry Dog Kennel Mats announced today the launch of its custom-molded Kennel Mat created to meet the specific needs of active dog owners and their canine friends. Featuring an innovative, purpose-driven design, the Dry Dog Kennel Mat is comfortable and safe for dogs, water-resistant, durable...
December 8, 2020
Solo Stove Grill Wins a Popular Science 2020 Best of What’s New Award
SOUTHLAKE, Texas (December 8, 2020) – Solo Stove, designers of simple, ingenious solutions to make life easier, is proud to announce that its newest product, the Solo Stove Grill, has been recognized as a winner of Popular Science’s 2020 Best of What’s New Awards. The awards celebrate the top 100...
December 8, 2020
Mizu signs LA professional skateboarder and photographer Sierra Prescott to its Ambassador team
Carlsbad, California, December 8th , 2020. Mizu— producer of reusable stainless steel products for an adventure-rich lifestyle — is excited to welcome LA-based skateboarder and photographer Sierra Prescott to the team. A professional sports photographer since her early teens and an avid skateboarder since childhood, Sierra now captures candid moments for...
December 7, 2020
National Park Trust Launches New National Park-Themed Merchandise Ready For The Holiday Season
Washington, D.C. - To help bring the national parks home this holiday season, National Park Trust has released three new items that commemorate our national parks with a portion of proceeds going to supporting National Park Trust’s programming. The new items inspired by original artwork from the National Park Trust’s...
December 7, 2020
PeopleForBikes Announces New Coalition Members and Subcommittee Volunteers
BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes. Working to ensure bicycling and local bike shops were considered essential at the beginning of the COVID-19 pandemic,...
December 7, 2020
Cotopaxi and Wolfgang Man & Beast Partner Launch GoodDog Holiday Gifts
(Salt Lake City, UT.) Dec. 7, 2020 –Impact-driven outdoor gear brand and B Corp Cotopaxi has teamed up with fellow Salt Lake City brand Wolfgang Man & Beast to announce a unique and coveted brand collaboration, launching today, just in time for the holiday gifting season. Wolfgang designs and manufactures...
December 7, 2020
Backcountry Access releases the Tracker4™, it’s new “workhorse” avalanche beacon
Boulder, Colo. (DECEMBER 7, 2020) — Backcountry Access (BCA) this month announced the release of its newest avalanche beacon the Tracker4™, for winter 2020/21. The design of the Tracker4 avalanche transceiver marks a new industry standard for transceiver durability and ease-of-use for those moments when every second counts. When asked...
December 4, 2020
Made in the Mitten – A Story of Snowboarding
(Holland, MI) Dec. 5 2020 -- New Holland Brewing of Holland, MI is partnering with Vermont-based iconic snowboard brand, Burton, to support director Zeppelin Zeerip’s new short film, Made in the Mitten. Harkening back to the original days of Snurfing, as popularized by inventor Sherman Poppen in 1965 in Muskegon,...
December 4, 2020
Kurgo brings a new wave of travel and outdoor gear to Australia’s dogs and their humans
KNOXVILLE, Tenn. – Australia’s adventurous dog lovers will soon be able to go together with Kurgo, as the travel/outdoor dog brand expands its presence in that region. The fast-growing Kurgo brand offers a broad range of solutions for pet owners on the move, geared toward travel and time outdoors, keeping...
December 3, 2020
PHOOZY Launches “Mask” for Phones to Protect Devices from Nasty Germs
CHARLOTTE, NC (Dec. 3, 2020): PHOOZY, maker of protective capsules for phones, tablets, and laptops, is launching the brand new Apollo II Series + Antimicrobial Thermal Capsule. This capsule, which is available at PHOOZY.com and on Amazon.com, gives consumers a daily solution to keep phones and their PHOOZY more hygienically...
December 3, 2020
La Sportiva Ski Category Continues to Garner Awards
December 3, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces that its lineup of ski hard goods has received several earned media and product acknowledgements for the 2020/2021 collection. In particular, the Skorpius CR and Vega ski boots highlight the ski collection that...
December 3, 2020
Flylow Gear and Jackson Hole Outdoor Leadership Institute team up to give away a private avalanche education course for four
JACKSON, WYOMING (Thursday, Dec. 3)-- Flylow Gear (flylowgear.com), the independent, mountain-raised creator of outerwear and apparel, has partnered with Jackson Hole Outdoor Leadership Institute (avalancheandwildmedtraining.com) in Jackson, Wyoming, to give away a private, four-person avalanche course, a whole gamut of gear, and lodging for the group at the historic Wort...
December 3, 2020
Superfeet, Volumental and Fitstation by HP Expand State-of-the-Art Personalized Footwear Fitting Experience Globally
FERNDALE, Wash. (December 3, 2020) – Specialty sport retailer XXL with locations in Norway, Sweden, Finland and Austria, is bringing its customers the 3D personalized fit experience while in the U.S. Fleet Feet locations have integrated the technology with their in-store platform, fit id®. These addition of these locations bring...
December 2, 2020
Fenix Releases Holiday Gift Guide for Busy Holiday Shoppers
With the arrival of the holiday season, Fenix is pleased to announce its release of this year’s Holiday Gift Guide. This guide is designed to make holiday shopping with Fenix easier than ever by creating categories for every person on your holiday gift list. Whether it be gifts for him,...
December 2, 2020
Tour de France Champion Greg LeMond Launches New Carbon Fiber eBikes
KNOXVILLE, Tenn. - LeMond Bicycles, Inc. (https://lemond.com- “LeMond”), a company that encapsulates Greg LeMond’s legendary cycling career and 30 years of building the most game-changing innovations in cycling, is announcing the launch of its first models: eBikes that reflect the LeMond team’s meticulous approach to design, technology, and innovation. With...
December 2, 2020
New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel
BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a sales network focused on partnering with select retailers for the 2021/22 season. ARTILECT was founded...
December 2, 2020
Yakima’s CBX Solar Cargo Box Named to TIME’s List of the 100 Best Inventions of 2020
LAKE OSWEGO, Ore. – TIME has released its list of the 100 best inventions of 2020 and has selected Yakima’s CBX Solar Cargo Box in the Outdoor category. TIME’s The 100 Best Inventions of 2020 selects products every year that showcase innovation, creativity, and change the way we live, work,...
December 1, 2020
Simms and Trout Unlimited Unite to Protect and Preserve Montana’s Gallatin River
BOZEMAN, Mont. (Dec. 1, 2020) – Simms Fishing Products announced today a multi-year partnership with conservation group and non-profit Trout Unlimited (TU). The partnership will focus on TU’s Home Rivers Initiative, a multi-regional program that places full-time TU staff member(s) in a watershed to live and work with, and within...
December 1, 2020
Kitzuma Cycling Logistics Launches; Offers Fully Built Bike Delivery
Asheville, North Carolina (December 1, 2020) — A team of cycling industry logistics veterans with decades of experience in the field is rethinking the way bikes are shipped for every purpose with their new brand Kitzuma Cycling Logistics (www.kitzuma.com). The over-the-road shipping service officially launched on December 1st offering dock-to-door,...
December 1, 2020
Mountain Hardwear and American Alpine Club Extend Deadline for Women’s Climbing Grant
Richmond, Calif. (December 1, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes in partnership with the American Alpine Club (AAC) have extended the deadline for the McNeill-Nott Award through December 31, 2020. With the untimely death of Mountain Hardwear athlete, Sue Nott, and...
December 1, 2020
PrimaLoft® P.U.R.E.™ Wins a Popular Science 2020 Best of What’s New Award
LATHAM, N.Y. (December, 2020) – PrimaLoft, the leader in advanced material technology, announces it’s a recipient of a Popular Science Best of What’s New Award in the “sports & outdoors” category for its PrimaLoft® P.U.R.E.™ manufacturing process. P.U.R.E., which stands for “Produced Using Reduced Emissions,” reduces carbon emissions during the insulation manufacturing process by nearly...
December 1, 2020
Stio® to Open its next Mountain Studio® Retail Store in Boulder
JACKSON, Wyo. (December 1, 2020) - Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the opening of its next Mountain Studio retail store in Boulder, Colorado. The brand has leased a prominent location on Boulder’s iconic Pearl Street and plans to open in the spring of...
December 1, 2020
Snowbasin Partners with Roosters Brewing for 80th Anniversary Beer
Snowbasin, Utah (December 1, 2020)– Snowbasin Resort, known as ‘Ogden’s Winter Playground’ and one of oldest continuously running resorts in North America, is excited to announce its collaboration with Roosters Brewing to release the Snowbasin Pale Ale in celebration of the resort’s 80th official winter season. A crisp combination of...
