Press Releases

January 13, 2022

Helly Hansen Celebrates Ski Patrollers Worldwide on International Ski Patrol Day 2022

Seattle, WA (January 13, 2022) /OUTDOOR SPORTSWIRE/ - On February 10, 2022, Helly Hansen, the global ski and outdoor brand trusted by professionals, will take part in the first annual International Ski Patrol Day to recognize ski patrollers and their extraordinary work to keep resorts open, safe and fun for...

January 13, 2022

onX Backcountry Releases Six New App Features for Snow Enthusiasts

Missoula, Mont. – January 13, 2022 /OUTDOOR SPORTSWIRE/ - onX Backcountry, a navigation and discovery app for outdoor enthusiasts, announces the upcoming release of six new Snow Mode features designed to help backcountry skiers and split boarders make more informed decisions when recreating in the mountains this season. The new...

January 13, 2022

NexTex Innovations Presents New TurboDry Warm Collection at Outdoor Retailer Show

January 13, 2022; Atlanta, GA  /OUTDOOR SPORTSWIRE/ - NexTex Innovations, an Atlanta-based textile technology developer that builds strategic partnerships with brands, entrepreneurs and manufacturers to bring textile innovations to market, will introduce its new TurboDry® Warm Collection at the Outdoor Retailer Snow Show this January 26-28 in Denver Colorado. The...

January 13, 2022

Shaun White Debuts New Snowboard to Launch Active Lifestyle Brand ‘Whitespace’

PARK CITY, Utah (Jan. 13, 2022)  /OUTDOOR SPORTSWIRE/ - Shaun White, three-time Olympic gold medalist and winner of the most X Games gold medals in history, has partnered with premier outdoor specialty retailer Backcountry to launch Whitespace, his new active lifestyle brand inspired by the freedom to create and find...

January 12, 2022

Arc’teryx Closes 2021 With 21 Global Retail Openings

NORTH VANCOUVER, Canada, January 12, 2022 /OUTDOOR SPORTSWIRE/ - Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, opened 21 stores internationally in the past 12 months. In addition to brand stores carrying the complete collection of Arc’teryx apparel and equipment, Arc’teryx celebrated the first ReBird...

January 12, 2022

Snowsports Industries America (SIA) Launches Channel on FUEL TV to Thrill Viewers with Winter Enthusiast Content Featuring SIA Members

Park City, Utah (January 12, 2022) /OUTDOOR SPORTSWIRE/ - Viewers worldwide will soon enjoy eleven episodes of thrilling winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a new partnership between FUEL TV and SIA, will debut on January 14. Eleven episodes will run...

January 12, 2022

REI Co-Op Building State-Of-The-Art Distribution Center in Lebanon, Tennessee That Prioritizes The Employee Experience, Environmental Impact and Community Connections

National specialty outdoor retailer REI Co-op today announced that it is building a distribution center in Lebanon, Tennessee to support its continued growth on the East Coast and in the Midwest and South. Expected to open in fall 2023, the building and its operations will proactively address the employee experience, community engagement...

January 12, 2022

Snowmachine: New BCA video documents avalanche safety within the Alaskan snowmobile community

Boulder, Colo./OUTDOOR SPORTSWIRE/ - Backcountry Access (BCA) announces the release of a new video dubbed "Snowmachine," filmed in winter 2021 in Alaska's Northern Chugach Range. The seven-minute short film documents the steps BCA and its ambassadors are taking to further avalanche awareness within the Alaskan snowmobile community. "Snowmachine" is now live...

January 12, 2022

Dermatone Expands Sunscreen and Skin Protection Portfolio with Trio of New Product Collections

Southport, CT – January 12, 2022 /OUTDOOR SPORTSWIRE/ - Dermatone, the official sunscreen, lip balm and frostbite protection of U.S. Ski & Snowboard Team, announced today it is expanding its outdoor skin protection offerings with three new product collections: Mineral Sunscreens, Sport Sunscreen Lotions, and an Anti-Chafe Body Stick which...

January 12, 2022

Dimension-Polyant Presents its Durable X-Pac® Fabric Collection at SHOT Week Supplier Showcase

Putnam, CT: January 12, 2022 /OUTDOOR SPORTSWIRE/ - Dimension-Polyant, the world’s largest sailcloth producer and manufacturer of X-Pac® lightweight, durable and 100 percent waterproof laminates developed for packs and bags, will introduce its range of X-Pac® fabrics targeting the shooting sports, hunting and tactical markets at the Supplier Showcase taking place...

January 12, 2022

Bode Miller joins SCARPA as ski ambassador

BOULDER, Colo. (Jan. 12, 2022) /OUTDOOR SPORTSWIRE/ - SCARPA, the leading producer of footwear for mountain sports, today named Bode Miller, the most successful male American alpine ski racer of all time, to its athlete roster. Miller joins a range of professional skiers on SCARPA’s athlete team, including Chris Davenport,...

January 12, 2022

Osprey Introduces Mutant Nimsdai 90 for Fall 2022 Engineered for the Historic K2 Winter Ascent by Mountaineer Nirmal “Nims” Purja MBE

Cortez, Colo. – January 11, 2022 /OUTDOOR SPORTSWIRE/ - Osprey, a leader in creating top-quality, high-performance innovative carry solutions, announced today the launch of the Fall 2022 Mutant Nimsdai 90 created for Nepalese Mountaineer and Osprey Ambassador Nimsdai “Nims” Purja MBE and his team who were the first ever to...

January 11, 2022

VF Corporation Appoints Nicole Otto as Global Brand President, The North Face®

DENVER--VF Corporation today announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face®. Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray, who is retiring and returning to the UK. The leadership transition will be effective June 2022....

January 11, 2022

Highest Altitude Fitness Class verified by Guinness World Records

Lausanne, Switzerland /OUTDOOR SPORTSWIRE/ - Guinness World Records has verified the World's Highest Fitness Class held prior to the ALTITUDE OCR World Championships, the World's Highest OCR, held September 19th, 2021, on Mount Kilimanjaro, Tanzania as the new Highest Altitude Fitness Class World Record, at an elevation of 5,714m (18,746 ft) above...

January 11, 2022

MacNeill Pride Group Continues Transformation; Rebrands as Gathr Outdoors

BRENTWOOD, Tenn. [Jan. 11, 2022] /OUTDOOR SPORTSWIRE/ - MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, is rebranding to Gathr Outdoors to better reflect its mission and the industries within which it operates. Gathr Outdoors is a portfolio company of Centre Partners. Gathr...

January 11, 2022

Costa Sunglasses names John Acosta Vice President of Marketing

DAYTONA BEACH, Fla. (January 11, 2022) /OUTDOOR SPORTSWIRE/ - Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing...

January 11, 2022

PeopleForBikes Invites Industry Leaders to California for Bicycle Leadership Conference

BOULDER, COLO. (Jan. 11, 2022) /OUTDOOR SPORTSWIRE/ - PeopleForBikes’ Bicycle Leadership Conference returns with an in-person gathering in March, providing industry leaders a forum for deep-dive conversations around the global supply chain, welcoming new riders, the future of hybrid work, micromobility and tech and brands leading the way on sustainability...

January 11, 2022

Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program

Austin, Texas – Jan. 11, 2022 /OUTDOOR SPORTSWIRE/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...

January 10, 2022

Crazy Apparel, Established Italian Ski Touring Brand, Opens First U.S. Brand Store at Cripple Creek Backcountry in Carbondale, Colorado

CARBONDALE, COLO. (January 10, 2022) /OUTDOOR SPORTSWIRE/ - Crazy, an Italian performance apparel company known for its European heritage in ski touring, today announced it opened its first brand store in partnership with Cripple Creek Backcountry in Carbondale, Colorado. This is Crazy’s first brick and mortar presence in the United...

January 10, 2022

Thor Industries Demonstrates Global RV Industry Leadership By Publishing Its Fourth Annual Sustainability Report

ELKHART, Ind., Jan. 10, 2022 -- For over 40 years, THOR Industries has utilized responsible and sustainable business practices to make it easier and more enjoyable for families to connect with nature, and one another. Today, THOR Industries, Inc. (NYSE: THO), the world's largest RV manufacturer, published its fourth annual sustainability report detailing...

January 10, 2022

Momentum Media PR Hires Ingrid Malmberg as Agency Director

January 10th, 2022, Boulder, CO /OUTDOOR SPORTSWIRE/ - Momentum Media PR, a leading public relations and marketing agency in the outdoor, active lifestyle, natural products and travel markets, has appointed Ingrid Malmberg as Agency Director.  A 15-year outdoor industry professional, Malmberg brings her years of experience and energetic leadership to Momentum,...

January 10, 2022

Kitsbow Apparel, PBC Partners with Eagle Market Streets Development Corporation to Buy and Develop the Old Fort Community Building

Old Fort, N.C. (January 10, 2022)  /OUTDOOR SPORTSWIRE/ - Kitsbow, maker of premium cycling clothing and accessories, announces its partnership with Eagle Market Streets Development Corporation (EMSDC), to purchase a 60,000-square-foot warehouse in the center of Old Fort, N.C. with plans to develop it into a multi-use community center, which...

January 10, 2022

Rock Harbor Marketing Picks Up World Obstacle Sports Federation

Morro Bay, CA  – (January 10, 2022) /OUTDOOR SPORTSWIRE/ - Rock Harbor Marketing (RHM), a digital marketing company based in Morro Bay, California, has added World Obstacle to its growing list of globally recognized clients. World Obstacle, also known as the Fédération Internationale de Sports d'Obstacles (FISO), is the sole international...

January 10, 2022

Highest Altitude Obstacle Course Race verified by Guinness World Records

Lausanne, Switzerland /OUTDOOR SPORTSWIRE/ - Guinness World Records has verified the Altitude OCR World Championships, the World's Highest OCR, held September 12th to 21st, 2021 on Mount Kilimanjaro, Tanzania as the Highest Altitude Obstacle Course Race World Record, achieving an elevation of 5,985m (19,731 ft) above sea level. The ALTITUDE...

January 7, 2022

Outdoor Industry Leaders Call on Utah Governor to Drop Monument Litigation Efforts and Support Public Lands

BEND, Ore. /OUTDOOR SPORTSWIRE/ - In a joint letter to Utah Governor Spencer Cox, The Conservation Alliance and Outdoor Alliance wrote this week to express disappointment in the Governor’s efforts to bring the Outdoor Retailer tradeshow to Salt Lake City while simultaneously preparing litigation to undermine and dismantle Grand Staircase...