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Press Releases
March 30, 2021
Dynafit To Serve As Presenting Sponsor of Gnar Runners Series
BOULDER, CO (March 2021) - Dynafit, a global leader in innovation in competitive mountain endurance sports, announced today that it has signed a multi-year deal to serve as the presenting sponsor of Gnar Runners, an organization that has put on wildly popular mountain, trail and ultrarunning events in Colorado for...
March 29, 2021
US Trail Running Conference Webinar provides actionable steps to grow trail communities
Estes Park, CO – The third webinar in a nine-webinar series introduced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted on Thursday, March 25. The session subject: Growing Your Trail Running Community featured four industry leaders that have been successful in...
March 29, 2021
Cotopaxi Releases 2020 Impact Report
Salt Lake City, UT. (March 29, 2021) -- Today, Cotopaxi—Benefit Corporation and outdoor gear and apparel brand—released its annual Global Reporting Initiative referencing impact report. The report aims to provide balanced and quantified information with regards to the brand’s holistic corporate social responsibility performance as well as to its giving...
March 29, 2021
Bawi Mana Holding, LLC Develops 100% Natural CBD Shot
MESQUITE, TX (March, 2021)— Pickle Juice –the world's first and only scientifically proven, anti-cramping solution– announced the launch of Bawi Mana Holding, LLC to bring functional and emerging products to market, beginning with their 100% natural Orange Burst CBD Shot designed to provide various benefits targeting the mind and body. The brand’s first...
March 29, 2021
Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night.
Las Vegas, NV (March, 2021)- Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night. His journey from homelessness to championship was not an easy one. Against all odds, Ngannou’s continued perseverance and unbreakable spirit made his win possible. "I feel humbled and honored to be partnered...
March 29, 2021
360 Adventure Collective Announces Summer 2021 Show Schedule
Asheville, NC — March 29, 2021—360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, announces its 2021 Summer Show Schedule. After multiple show cancellations in 2020 and 2021 due to COVID-19, the association continues to forge ahead...
March 29, 2021
Backcountry Signs Athletes Kalen Thorien, Nils Mindnich and Toby Miller to Roster
PARK CITY, Utah (March 29, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announced today the addition of three new athletes to its team. Kalen Thorien and Nils Mindnich will wear Backcountry’s owned brand, Backcountry Gear & Apparel (BG&A) during all outdoor pursuits, competition,...
March 29, 2021
Honey Stinger Partners with WNBA Legend Angel McCoughtry
STEAMBOAT SPRINGS, Colo. (March 29, 2021)— Honey Stinger, the sports nutrition brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces...
March 29, 2021
Incrediwear Renews Partnership with EF Education-NIPPO
CHICO, CA (March, 29 2021)- Incrediwear, the industry leader of innovative, wearable anti-inflammatory accessories, is thrilled to announce the renewal of their partnership with EF Education-NIPPO for the second straight year. As the official recovery-wear supplier, Incrediwear will ensure all riders from the international professional team will have access to...
March 29, 2021
NPD Group Announces Winners of Inaugural Outdoor Sports Industry Performance Awards – NEMO named fastest growing camping brand in the US outdoor industry
{Dover, NH—March 29, 2021}—Over the course of 2020, NEMO’s founder and CEO, Cam Brensinger, felt like he was riding a rollercoaster, like most every other CEO across the world. At the start of the pandemic, in March of 2020, he put nearly everything on hold—production, sales, and marketing. Only product...
March 26, 2021
Bajio Sunglasses Selects Groundswell PR as Agency of Record
New Smyrna Beach, FL (Mar.26 2021) – Bajio, manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce its partnership with Groundswell PR. Groundswell will establish an integrated communications strategy, increasing industry and consumer awareness around Bajio’s groundbreaking blue-light filtering technology, as well as their environmental and philanthropic...
March 25, 2021
Kitsbow Unveils Adjustable, Reusable Face Mask with HEPA Type Filter
Old Fort, N.C. (March 25, 2021) — Premium cycling apparel manufacturer Kitsbow, known for its craftsmanship and impeccable fit, today unveils its new Adjustable & Reusable Face Mask, HEPA Type with adjustable head straps for more versatile use such as cycling and hiking with an even better, more customized fit...
March 25, 2021
World-class Athletes Join Altra’s 2021 Elite Ambassador Team
Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes who inspire communities to move naturally, amplify each other’s voices, and unite athletes of all...
March 25, 2021
Industry veteran Jim Osgood named new President of North America and Pacific Rim for Cascade Designs
SEATTLE, Wash. (March 25, 2021) - Cascade Designs; the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite; is pleased to announce the appointment of Jim Osgood as the organization’s newest President of North America and the Pacific Rim (N.A.P.R.). Osgood will bring more than 30 years of executive...
March 24, 2021
National Park Trust Launches #MyParkMyWhy Social Campaign to Celebrate America’s Parks in the Lead Up to Its Annual Kids to Parks Day
Washington, D.C. (March 25, 2021) – In the lead up to its annual Kids to Parks Day celebration, held this year on Saturday, May 15, National Park Trust today announced the launch of its #MyParkMyWhy social media campaign. Because current CDC guidelines discourage large public events, the Park Trust is...
March 24, 2021
A Match Made in Steamboat – Point6 To Sponsor SBT GRVL
Steamboat Springs, CO (March 24, 2021) - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories will join the incredible Steamboat Gravel event in 2021 as an official sponsor. The event, scheduled for the weekend of August 14th-15th, will feature a record 3,000 riders from all 50 states, double...
March 24, 2021
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also crazy...
March 24, 2021
Buddy On-Demand Insurance Partners with Wherewolf Digital Waivers
RICHMOND, Va. March 24, 2021 —A joint partnership between top-rated insurtech startup Buddy (https://buddyinsurance.com/) and Wherewolf (https://getwherewolf.com/), the premier digital waiver software provider, was announced today. The agreement means that adventure tourism operators offering activities like mountain biking, heli-skiing, whitewater rafting, ziplining, caving and more can now add previously unavailable medical...
March 24, 2021
Quiksilver launches “Made Better” collection: better materials and manufacturing for a better future
HUNTINGTON BEACH, Calif. (March 2021) — Quiksilver has announced its latest initiative, “Made Better,” as the result of its dedication to finding better ways to make both men’s and women’s apparel. Its debut Men’s collection will showcase the brand’s recent methods of sustainable and eco-friendly manufacturing across the following new...
March 24, 2021
WindTamer Camp Stove Companion
Since Covid-19 shut down every traditional trade show in the world, putting new products in front of needful buyers has proved challenging. To combat this peculiar business climate WindTamer Camp Stove Companion is taking to the trail with the most important camp ground kitchen device developed since the Coleman Stove...
March 23, 2021
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...
March 23, 2021
Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan
BOSTON, Mass. (March 23, 2021) – Amazfit, a global brand in the wearables market has announced a partnership with Spartan®, the world’s leading endurance sports and wellness brand to test its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe. As part of the partnership, Amazfit becomes...
March 23, 2021
REDARC releases BCDC Mounting Brackets
LONSDALE, SOUTH AUSTRALIA; March, 2021– REDARC Corporation announces the release of a range of vehicle-specific mounting brackets to aid engine-bay installations of the award-winning BCDC In-vehicle DC-DC chargers. There are 3 variants available including a universal mounting bracket. The brackets allow installation into the front of the vehicle allowing for...
March 23, 2021
Ascent Protein Expands Recovery Water Line, Adds Orange Mango Flavor
DENVER, COLORADO - March 23, 2021- This week, Ascent Protein announced an expansion of their Recovery Water product line with the addition of an Orange Mango flavor. It will be sold on Ascentprotein.com, Amazon & gyms nationwide starting March 23. Orange Mango will be the new addition to the Recovery...
March 23, 2021
ACR Electronics Acquires Satellite Communication Messenger and Outdoor Adventure App Provider Bivy
Fort Lauderdale, FL & Salt Lake City, UT on March 23rd, 2021– ACR Electronics, Inc. has announced the acquisition of Bivy, a privately-held satellite communication device and outdoor adventure app provider. The agreement enables safety and survival leader ACR Electronics to expand its portfolio of emergency beacons and life-saving products...
