Press Releases

October 1, 2020

Gerber Partners with Team Rubicon to Raise Funds for Wildfire Relief

Portland, Ore. (Oct. 1, 2020) – Gerber Gear, an industry-leading manufacturer of knives and multi-tools continues its partnership with Team Rubicon, a veteran-led non-profit organization whose primary mission is to provide disaster relief for underserved communities, to raise funds in an effort to support relief for the Pacific Northwest’s wildfires....

October 1, 2020

Knog Introduces the Bilby Headlamp to North American Market

October 1, 2020 – Melbourne, Australia – Knog, the designer of cult-favorite bike accessories and outdoor lighting products is thrilled to announce the official North American launch of the Bilby—the world’s most powerful silicone headlamp. Rechargeable, lightweight and seriously bright, the new Bilby 400 Lumen Silicone Headlamp is guaranteed to...

October 1, 2020

Dragon Alliance Debuts New Lens Changing Technology in Winter 2020 Goggles

SAN CLEMENTE, CA, (Oct. 1, 2020)–Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, rounds out its extensive goggle lineup with the addition of the PXV2 and RVX OTG. The PXV2 is an update to the groundbreaking PXV goggle, now featuring Swiftlock...

October 1, 2020

Matador Protects Medicines and More with new Waterproof Travel Canisters

BOULDER, Colo. (October 1, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Waterproof Travel Canisters, aluminum containers designed for organizing small items during transit. The canisters, which come in 40-mL and 100-mL sizes, are fully waterproof and food-safe, offering a durable and ultralight...

October 1, 2020

Mind Body Tri Presented by Hyperice Announces Master Yoga Instructor and Trainer to Lead New Virtual Fitness Event

 October 1, 2020 – Organizers of the Mind Body Tri presented by Hyperice, a first-of-its-kind virtual event designed to exercise the body and calm the mind, today announced that master yoga instructor Kelli Harrington will lead participants through the yoga and meditation portions of its inaugural event on October 24,...

September 30, 2020

BUFF® Expands on Filter Mask Offerings with New Filter Tube

SANTA ROSA, California (Sept. 30, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF® Filter Tube. The new accessory is the second offering in BUFF®’s filtered mask collection that...

September 30, 2020

Cascade Designs Welcomes New Senior Director of Sales

SEATTLE, Wash. (September 30, 2020) - Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, welcomes Jeremy Hancock as Senior Director of Sales, effective September 21, 2020. Hancock steps into his new role after previously serving as the Director of North American Sales...

September 30, 2020

Last Call for Entries: BOGS Design-a-Boot Contest Ends October 9th

Portland, OR (September 30, 2020) - BOGS, the footwear brand known for innovative materials and original prints, is issuing a final call for all creative adults and children to submit their original artwork for the brand’s bi-annual Design-a-Boot contest. As the October 9th deadline draws near, fans can send their...

September 30, 2020

Snow Peak Announces Rescheduled Headquarters and Retail Grand Opening and Wildfire Relief Efforts

Portland, OR – September 30, 2020 – Originally scheduled to celebrate the opening of its new US headquarters and retail flagship at 404 NW 23rd Ave in Portland, Oregon on the weekend of September 11th, Snow Peak postponed events due to the historic wildfires burning across the state. The outdoor...

September 30, 2020

Melanie Webb to Teach Premier Mother Nature’s Gym Outdoor Fitness Retreat Jump-Start Workshop

(Park City, Utah) – Retreat facilitator and author Melanie Webb announces the release of her new fitness education course Mother Nature’s Gym Outdoor Fitness Retreat Guide Certification and supporting Jump-start Workshop. The course will be kicked-off with a live jump-start workshop in Park City, Utah. The course combines functional exercises...

September 30, 2020

America Outdoors Conference Registration Open

Knoxville, TN, September 30, 2020 - America Outdoors announced registration and agenda for the 2020 America Outdoors Virtual Conference & Outfitter Expo today. With more than 25 available breakout sessions, three general sessions and four networking hours, the program, adapted for virtual learning, reflects the association’s commitment to education for...

September 30, 2020

Fjällräven USA Launches Online Trekking Event on Fjällräven Classic TV

LOUISVILLE, Colo. (September 30, 2020) — Today, Fjällräven introduces Fjällräven Classic TV USA, an immersive trekking experience from the point of view of a hiker, streamed on their newly launched Fjällräven Classic TV channel via YouTube. Taking the place of the Fjällräven Classic USA trekking event that had been cancelled...

September 30, 2020

Ed Viesturs Joins Forces With Point6 As Brand Ambassador

Steamboat Springs, CO (September 30, 2020) - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories, has joined with America's foremost high-altitude mountaineer, Ed Viesturs, who will be working with Point6 as a Brand Ambassador. "Ed has been a fan and user of Point6 socks and...

September 29, 2020

Pinarello Introduces Limited Edition Hani Rashid Dogma F-12

TREVISO, Italy – Pinarello, a leading brand of premium road bicycles, accessories, and apparel, today announced a new collaboration with Hani Rashid, a visionary architect, educator, and co-founder of New York City based architecture firm Asymptote Architecture. Together, Pinarello and Hani Rashid have developed a super limited collaboration, with Hani...

September 29, 2020

Outdoor Research partners with nonpartisan Business For America to promote a safe and secure 2020 election.

SEATTLE, Wash. (September 29, 2020) Outdoor Research, LLC. (OR), a leading brand in the outdoor and tactical apparel industry, has partnered with Business For America (BFA) to help support safe voting this election year. In response to the urgent need for supplies and support at the state and local level...

September 28, 2020

Ventum Releases GS1, a New Performance Gravel Bike

(Heber City, UT) Building off its existing performance-inspired line of triathlon and road bikes, Ventum has announced its first-ever gravel bike, the GS1. Whether riding on forest trails or gravel frontage roads, the versatile GS1 is designed to go fast where the pavement ends. The bike will officially go on...

September 28, 2020

OluKai Launches Premium Shearling, Leather, and Wool Slippers

Irvine, CA – Sept. 28, 2020 – OluKai, the premium Hawaiian-inspired lifestyle brand, is thrilled to introduce several new slipper styles for men and women. According to Google Trends, 2020 research searches for slippers have already doubled over the 5-year trend. Known for comfort, OluKai is taking the aloha spirit...

September 28, 2020

JAM Collective to Host a Virtual, Multi-Week Sustainability Instagram Live Series with Industry Leaders

San Francisco, Calif. – September 28, 2020– JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications and strategic partnerships is thrilled to announce its upcoming Instagram Live Series: JAM Sustainability Sessions. Starting this week, JAM Sessions presents a multi-week sustainability series featuring prAna, Osprey, Houdini, LifeProof, and...

September 25, 2020

Seirus Innovation Launches HeiQ Tech in the Face of COVID-19

SAN DIEGO, CA (September 25, 2020) -- Seirus Innovation, a family-owned company focused on keeping extremities comfortable with over 20 patents since 1984, announces the introduction of the Swiss technology HeiQ V-Block into over 20 products starting this Fall in multiple lines including the highly anticipated EVO Arc Masque ™,...

September 25, 2020

Alta Cycling Group Rolls Out New Beeline Connect Bridge Software

KENT, Wash., (September 25, 2020) — Alta Cycling Group, a premier cycling company, is incorporating Beeline Connect’s new Bridge software to facilitate a new dealer locators integrated on Diamondback, Redline, IZIP, Haibike and Raleigh websites, to provide added support and improve processes for their authorized dealer network. This added software...

September 25, 2020

Ski & Snowboard Club Vail and SWIX Sport USA Launch Two Year Strategic Partnership

With the recent adoption of rules by F.I.S. and US Ski & Snowboard banning the use of fluoro waxes effective immediately this season, Ski & Snowboard Club Vail (SSCV) is thrilled to announce a two year strategic partnership arrangement with SWIX Sport USA (SWIX) in support of all of its...

September 25, 2020

OCR 100m international standard course draws 60M video views

Rybnik, Poland: The international standard OCR 100m course was unveiled for the first time in Europe at the 2020 Polish OCR Championships and has drawn over 60 million views of the live coverage and over 100 million interactions on Facebook. Paweł Murawski established the men’s European and Polish records in...

September 24, 2020

San Luis Obispo Woman to Make Solo 135-Mile Run Through Death Valley

SAN LUIS OBISPO, Calif. – (September 24, 2020) – On October 20th through 23rd, ex-couch potato turned ultra endurance athlete Samantha Pruitt will attempt a solo 135-mile run through Death Valley, CA, where temperatures hit 100 plus degrees Fahrenheit. Starting at the lowest point in North America, the Badwater Basin,...

September 24, 2020

Walton Family Foundation and PeopleForBikes Partner to Support Increased Bicycling Through Area Businesses in Northwest Arkansas

BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both for transportation and recreation and position Northwest Arkansas as the national model for getting more people...

September 24, 2020

Adventure Journal To Be First Carbon Neutral Publisher through Climate Neutral

Monarch Beach, CA – September 24, 2020–Today, Adventure Journal, the online and quarterly print magazine devoted to outdoor adventure, announced its commitment to being carbon neutral in 2020. This commitment will be certified by Climate Neutral, the nonprofit organization founded in 2019 by the leaders of Peak Design and BioLite. ...