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December 1, 2020
ShowcasedKitzuma Cycling Logistics Launches; Offers Fully Built Bike Delivery
Asheville, North Carolina (December 1, 2020) — A team of cycling industry logistics veterans with decades of experience in the field is rethinking the way bikes are shipped for every purpose with their new brand Kitzuma Cycling Logistics (www.kitzuma.com). The over-the-road shipping service officially launched on December 1st offering dock-to-door,...
December 3, 2020
Superfeet, Volumental and Fitstation by HP Expand State-of-the-Art Personalized Footwear Fitting Experience Globally
FERNDALE, Wash. (December 3, 2020) – Specialty sport retailer XXL with locations in Norway, Sweden, Finland and Austria, is bringing its customers the 3D personalized fit experience while in the U.S. Fleet Feet locations have integrated the technology with their in-store platform, fit id®. These addition of these locations bring...
December 2, 2020
This sustainable packaging solution could cut your company’s shipping waste by 96 percent
The reusable packaging service RePack helps companies reduce their carbon footprint while building brand affinity. RePack is the brainchild of Juha Mäkelä in Finland in 2011 in order to alleviate the waste generated by online shopping. SNEWS
December 2, 2020
Fenix Releases Holiday Gift Guide for Busy Holiday Shoppers
With the arrival of the holiday season, Fenix is pleased to announce its release of this year’s Holiday Gift Guide. This guide is designed to make holiday shopping with Fenix easier than ever by creating categories for every person on your holiday gift list. Whether it be gifts for him,...
December 2, 2020
Tour de France Champion Greg LeMond Launches New Carbon Fiber eBikes
KNOXVILLE, Tenn. - LeMond Bicycles, Inc. (https://lemond.com- “LeMond”), a company that encapsulates Greg LeMond’s legendary cycling career and 30 years of building the most game-changing innovations in cycling, is announcing the launch of its first models: eBikes that reflect the LeMond team’s meticulous approach to design, technology, and innovation. With...
December 2, 2020
New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel
BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a sales network focused on partnering with select retailers for the 2021/22 season. ARTILECT was founded...
December 2, 2020
Yakima’s CBX Solar Cargo Box Named to TIME’s List of the 100 Best Inventions of 2020
LAKE OSWEGO, Ore. – TIME has released its list of the 100 best inventions of 2020 and has selected Yakima’s CBX Solar Cargo Box in the Outdoor category. TIME’s The 100 Best Inventions of 2020 selects products every year that showcase innovation, creativity, and change the way we live, work,...
December 1, 2020
Snowbasin Partners with Roosters Brewing for 80th Anniversary Beer
Snowbasin, Utah (December 1, 2020)– Snowbasin Resort, known as ‘Ogden’s Winter Playground’ and one of oldest continuously running resorts in North America, is excited to announce its collaboration with Roosters Brewing to release the Snowbasin Pale Ale in celebration of the resort’s 80th official winter season. A crisp combination of...
December 1, 2020
Hiplok Launches DXF U-Lock With Unique Frame-Mounted Carrying Bracket
The DXF lock from Hiplok pairs their award-winning DX U-lock with the unique new speed-loading frame bracket for carrying your lock on your bike. This new rattle-free, reliable and sturdy mount uses their patented "CLIP+RIDE" system to attach the lock to the bracket for a steady hold in transit. The...
December 1, 2020
Slope Mountain Gear Launches PRO-180X Chest Pack
STEAMBOAT SPRINGS, Colo. (Dec. 1, 2020) - Slope Mountain Gear today introduced the Slope PRO-180X, an innovative front-facing pack that gives outdoor enthusiasts unrivaled access to all their essentials while keeping them dry and organized--even in cold, wet weather. Whether skiing, snowboarding, mountain biking, hiking, snowmobiling and more, the Slope...
December 1, 2020
VSSL x Kay Foye Collaboration Offers Artisan Knives with Community Ties
ABBOTSFORD, British Columbia – Dec. 1, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, today announced its third-annual holiday collaboration with custom knifemaker Kay Foye. Together, VSSL and Foye will offer three collections of ten knives, which feature custom handles made of elements such as fossilized wooly...
November 26, 2020
Maximum Performance in Minimal Form: Matador Beast Series is Designed for Objective-Based Travel
BOULDER, Colo. (Nov. 26, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its Beast Series backpacks- ultralight, flexible-frame suspension packs designed for objective-based travel. The series, comprised of the Beast18 and Beast28, offers hydration-compatible frame packs engineered for technical outdoor pursuits, capable of packing...
November 24, 2020
Ski and Snowboard Hall of Fame Artist James Niehues Releases his Greatest Hits: A Collection of Notecard Paintings
Parker, Co., (Tuesday, Nov. 24)– With over 200 hand-painted ski maps to his name, James Niehues (jamesniehues.com) and the Open Road Ski Company responsible for the Man Behind the Maps, are releasing a selection of Niehues’ best-selling trail maps as notecards. The notecards will feature the most popular maps, in...
November 24, 2020
SylvanSport Wants You to Go Pack a Picnic with Their GO Picnic Pad
Brevard, NC – November 24, 2020 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce their all-new GO Picnic Pad and deck cushion: a packable, cushioned pad that functions as a soft, insulating surface for outdoor picnics, or as a plush floor cushion for...
November 23, 2020
Filson Launches New Denim Collection
SEATTLE, Wash. (Nov. 23, 2020) – Filson, the rugged outdoor outfitter, announced today a new line of denim jeans, the latest chapter in a legacy that spans over a century of outfitting customers for the most demanding conditions. Sewn in the U.S. using American and Italian materials, Filson Denim brings...
November 23, 2020
Fjällräven Continues to Use Innovative Technology to Give the Gift of Nature This Holiday Season
LOUISVILLE, Colo. (Nov. 23, 2020) – Since 1960, Fjällräven has produced sustainable top-quality outdoor equipment known for its craftsmanship, timeless styling and durability allowing more people to comfortably spend time in nature. Inspiring people to walk with nature has always been an important pillar of the brand’s core values and...
November 20, 2020
Powder Magazine Unveils Cover Design For Final Edition
Jackson, Wyo. (November 20, 2020) - Legendary skiing publication Powder Magazine has unveiled its final issue after 49 years in circulation, and a photograph taken in the Wyoming backcountry from Teton Gravity Research lead photographer Nic Alegre graces the cover in a subtle nod to the magazine’s debut issue back...
November 20, 2020
Teton Gravity Research (TGR) Unveils New Sun Optics Program
Jackson, Wyo. (November 20, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle, today unveiled the new TGR Sun Optics, a collection of the world’s finest sunglasses handmade in Italy with polarized lenses by Carl Zeiss. The new TGR Sun Optics are now available online and...
November 19, 2020
GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance Food and Gear Storage Solution Engineered for People Who Live Ready
Austin, TX (Nov 19, 2020) – GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the switch on the cooler industry, the first-of-its-kind GOAT Cooler System delivers customizable storage and organization...
November 19, 2020
Hydro Flask Focuses Gift of Go Holiday Campaign on Providing Experiences and Giving Back
Bend, OR (November 19, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce the return of its Gift of Go Holiday Campaign inspiring shoppers to connect with loved ones...
November 19, 2020
Norrøna Introduces Expanded Backcountry, Mountaineering and Freeride Offerings for Fall 2021 Collection
BOULDER, Colo. (Nov. 19, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, today introduces its Fall 2021 collection, featuring new, lightweight backcountry touring pieces as part of its lyngen collection, as well as freeride and mountaineering product offerings as part of its lofoten...
November 19, 2020
HitchFire Expands National Sales Footprint
Santa Cruz, CA (November 19, 2020) HitchFire Grills, creator of the world’s first purpose-built hitch-mounted grill, which dares you to Grill Where No One Has Grilled Before™, is quickly expanding its sales footprint releasing the Forge 15 grill at national retailers REI and Backcountry.com and going live soon with Camping World. The rapid expansion of...
November 18, 2020
Why Plastics Shouldn’t Get a Pass: The Battle for Reusables in a Pandemic
The proliferation of single-use plastic this year due to COVID-19 has imperiled outdoor industry initiatives and given consumers tough choices. GearJunkie
November 18, 2020
Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021
DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most premiere gravel races. Launching today, the joint program offers 25 secured spots for Black, Indigenous...
November 18, 2020
Setton Farms Sweetens the Pistachio Industry with New Dark Chocolate Products
Terra Bella, CA (Nov 18, 2020) - Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is excited to announce the debut of three new dark chocolate varieties to their growing selection of pistachio offerings. Joining the brand’s popular Dark...
