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June 15, 2021
Saucony® Unveils Updated Endorphin Collection — Introduces The All-New Endorphin Trail
WALTHAM, MA (June 15, 2021) – Whether trying to increase mileage or set a personal best, both new and seasoned runners alike share one common dream: to run faster, not harder. Global performance running lifestyle brand Saucony today announced that the award-winning Endorphin Collection, with the addition of the all-new...
June 15, 2021
Wacaco’s new Picopresso will delight specialty coffee lovers
HONG KONG, June, 15th, 2021- Worldwide leader in portable espresso makers, Wacaco Company Ltd, is bringing their most compact and pro-oriented portable espresso machine to market. The Picopresso is a high-end manual espresso machine based on Wacaco's patented and groundbreaking piston-driven espresso machine technology, as seen in the Picopresso’s predecessors...
June 15, 2021
BAD Wrap Offers Versatile, Customizable Travel Protection for Tech and Other Fragile Valuables
BOULDER, Colo. (June 15, 2021) – BAD Equipment, creator of innovative accessories for photography and technology, today introduced the BAD Wrap – a posable cover that provides flexible, form-fitting protection for traveling with fragile equipment. The BAD Wrap is offered in three sizes, providing customized protection for everything from camera...
June 15, 2021
The Revive Slip-on from Kane is Active Recovery Footwear for Body and Planet
Westport, CT (June 15, 2021) — Kane Footwear, a new name in active recovery footwear, is excited to announce the direct-to-consumer launch of its flagship bio-based molded, EVA foam slip-on, the Revive™. Constructed from Kane’s sugarcane-derived BounceBack™ foam, the Revive utilizes thoughtful styling and an active recovery design to provide...
June 11, 2021
Stunning 3D Map Shows Route of Every Drop of Water in United States
Check out the River Runner website, lick anywhere on the map of the United States, and the website drops down to a terrain following view, tracking where water flows from that very spot. It was made by a data analyst named Sam Learner with help from the US Geological Survey’s...
June 11, 2021
Minus33 brings manufacturing back home with New Hampshire-made Mountain Heritage hiking socks
ASHLAND, NH – Minus33 is making outdoor gear in New Hampshire again, starting with its Mountain Heritage hiking socks, and that’s just the beginning. Themerino wool outdoor specialty brand has over 100 years of roots in Ashland, and they're aiming to get the mill cranking again. The Mountain Heritage sock...
June 11, 2021
Skratch Labs’ Superfuel – A Fueling Drink Mix Impressed Athletes at Unbound Gravel
Boulder, CO (June 11, 2021) - Skratch Labs, an innovator in performance nutrition, launched Sport Superfuel Drink Mix in spring of 2020. Superfuel is designed to solve a prevalent problem for endurance athletes: fueling for big days of training or racing when preparing or carrying real food isn’t possible. Superfuel...
June 10, 2021
Meet the TikTokers Upending Outdoor Influencer Culture
By valuing relatability over action shots, TikTok may be ushering in a new era of outdoor creators and celebrities. Anyone can spontaneously go viral on TikTok, creating a crop of content creators who are passionate about the outdoors and have brought quarantined audiences closer to nature in the past year....
June 10, 2021
Press Release: PD36 TAC
The long-awaited release of the PD36 TAC is finally here. This new tactical flashlight from Fenix takes all of the useful components that fans love about the best selling PD36R and reimagines it into the perfect all-purpose tactical flashlight. Designed with law enforcement professionals’ needs and wants in mind, the...
June 10, 2021
ICON Health & Fitness Announces Name Change To iFIT Health & Fitness Inc.
(LOGAN, UTAH – June 10, 2021) - ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its corporate name to iFIT Health & Fitness Inc. (“iFIT”). Named after the Company’s proprietary software platform, the change reflects iFIT’s commitment to...
June 10, 2021
Perfect Hydration Alkaline Water Announces Expanded Distribution Across the US
LOS ANGELES, June 10, 2021 – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – has secured several new distribution partners and retail placements at some of the nation’s largest convenience and grocery outlets. Under the new distribution footprint, pH rPET bottles and aluminum cans will be available in every US region and...
June 9, 2021
CamelBak Recall: Choking Hazard Found in Water Bottle Caps
CamelBak is voluntarily recalling nearly 50,000 water bottles in North America due to a potential choking hazard, the Consumer Product Safety Commission announced today. The recall includes CamelBak’s Podium and Peak Fitness water bottles — specifically, some caps that came with those water bottles. According to the CPSC, a small silicone...
June 9, 2021
Cotopaxi and NEMO Partner with Trove and REI to Bring More Gently Used Outdoor Gear Options to Customers
Brisbane, CA – June 9, 2021 – Cotopaxi and NEMO announced the launch of a new trade-in recommerce program with Trove and REI to give customers more Used Gear options. This collaboration and first-of-its-kind resale program allows Cotopaxi and NEMO to quickly enter the resale market, Trove to further its mission to create...
June 8, 2021
Electrolit Launches Fresh, Modern Summer Campaign For 2021
CERRITOS, Calif. (June 8, 2021)– Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy. Focusing on Electrolit’s benefits for hydration, hangover, heat exhaustion and illness, the refreshed brand direction will...
June 8, 2021
Mechanix Wear and 100%® Partner For Exclusive Glove Collection
SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...
June 8, 2021
Fjällräven Marks World Oceans Day With Kånken Art Launch to Raise Funds for Ocean Plastic Reduction
LOUISVILLE, Colo. (June 8, 2021) — More than 850 million tons. Enough to fill 425 million garbage trucks. This is the amount of plastic waste projected to be found in our oceans by 2050, according to the Ellen MacArthur Foundation and the World Economic Forum. Today, on World Oceans Day,...
June 8, 2021
Jaybird Vista 2 True Wireless Sport Earbuds Empower All Athletes to Answer the Call of Adventure
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for athletes, today announced the launch of Jaybird Vista 2 True Wireless Sport Earbuds. Vista 2 builds on the success of the original true wireless Vista earbuds, with unmatched durability and military-grade construction that allow...
June 7, 2021
Diamondback Announces Partnership with LOGE Camps
KENT, Wash., (June 7, 2021) — Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division1, Atroz 2, and Release 29 1 at select LOGE Camps across the...
June 7, 2021
Chaco Footwear and Thomas Rhett Collaborate On New Summer Collection
ROCKFORD, Mich. (June 7, 2021)– Chaco Footwear, the iconic outdoor lifestyle brand, and multi-PLATINUM selling country artist Thomas Rhett today announce the Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Thomas Rhett’s passion for the outdoors and time spent exploring outside with his family. With the...
June 3, 2021
Outdoor Research Donates Award-Winning Face Masks to The Big Gear Show
PARK CITY, UT (June 3, 2021) – The Big Gear Show, the outdoor industry’s only business to business event held entirely outdoors, is proud to partner with Outdoor Research to offer the brand’s award winning Face Mask Kit to every show attendee. At the start of the pandemic, Outdoor Research...
June 3, 2021
Performance Hunting brand KUIU Adds Gila Hot Weather Hunting Line to Expanding Technical Apparel Options
Dixon, CA (June. 3rd 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is proud to announce the release of their new hot weather Gila Series featuring odor-resistant treatment and UPF 50+ sun protection rating, it’s the ultimate in hot weather protection. The new collection includes the Gila...
June 3, 2021
Tread Labs Doubles Down on B2B Efforts
WOBURN, Mass. – After experiencing significant growth in its direct-to-consumer business, Tread Labs is expanding its wholesale business to brick and mortar stores, as well as online retailers, through a partnership with the UBER Group and the hire of a Channel Manager for the wholesale side of the business. “Given...
June 3, 2021
KINeSYS Sunscreen Partners with The RiderBox
Leaders in performance sunscreen, KINeSYS, are excited to be partnering with The RiderBox throughout June and July. The RiderBox is the #1 subscription box for cyclists, providing a regular supply of products to enhance active lifestyles. “The popularity of cycling has exploded during COVID. More time in the saddle means...
June 3, 2021
UNDRBUDR™ Introduces Muscle Budr™, A New Approach to Muscle Recovery
Montclair, NJ – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced the launch of Muscle Budr ™ an entire new line of muscle recovery products almost one year after launching UNDRBUDR Chamois Cream, which has already become an overnight success. Muscle Budr ™ represents years of clinical research, personal...
June 3, 2021
World Cup Gold Medalist And LGBTQI+ Activist Alex Johnson Partners with Athletic Brewing to Create Limited-Release Blood Orange IPA, Rainbow Wall
STRATFORD, CT AND SAN DIEGO, CA — From the walls of the world’s top climbing competitions and the world’s greatest routes to fostering a supportive environment for LGBTQI+ athletes, Alex Johnson is a champion. Athletic Brewing Company, the leading brewer of craft beers that just happen to be nonalcoholic, is...
