Products
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October 14, 2021
At Four Ski Areas, You Can Pay to Skip the Lift Line. Locals Are Pissed
Responding to the demand for quality, affordable running eyewear, Nathan debuts its polarized sunglasses, featuring a high-grip TPE material on the frame to keep it from shifting during activity, and a TR90 frame construction that is flexible, impact-resistant and heat-resistant. MORE
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October 13, 2021
Front Runner Outfitters Expands Camp Cooking Lineup With New Box Braai/BBQ Grill
LOS ANGELES (Oct. 13, 2021) — Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, launches the Box Braai/BBQ Grill. The new free-standing fire pit-style grill offers users an easy-to-transport, space-saving design and enables campers to...
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October 13, 2021
CamelBak® Taps Lifestraw® to Launch Exclusive Collaboration
PETALUMA, Calif. (October 13, 2021) – CamelBak®, the global leader in award-winning personal hydration products, unveils the new CamelBak filtered by Lifestraw® collection, featuring products with integrated filtration that will allow users to enjoy clean and delicious water wherever they go. The collection includes several integrated water bottles, reservoirs and stand-alone...
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October 13, 2021
Quiksilver Announces ‘Surf The Mountain’ Snow Collection
HUNTINGTON BEACH, Calif. (Oct. 2021) — Quiksilver has officially launched its newest collection, Surf the Mountain, featuring the biggest names in snow, who have both designed and inspired a full collection of snow pieces. Travis Rice will be dropping a brand-new T.Rice signature jacket as a collaboration with Quiksilver, while...
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October 12, 2021
KUIU Releases New Super Down Burner Parka For Extreme Cold Conditions
Dixon, CA (October. 12th 2021) – KUIU, the leading manufacturer of performance hunting gear, is excited to announce the addition of the Super Down Burner Parka to their growing line of outerwear. Designed with proprietary, state-of-the-art materials, the Super Down Burner Parka is KUIU’s solution for staying warm in sub-zero...
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October 12, 2021
Leading Helmet Brands Move to Ionic+ Antimicrobial Platform
SCRANTON, PA. (October 12, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that their Ionic+™ fiber and fabric technology is being recognized by a slew of helmet manufacturers as the preferred choice for helmet linings in the ski, bike, and motocross industries. Responding to consumer demands for...
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October 12, 2021
Introducing the Evolution of HEX, The Evolve Collection
LOS ANGELES, Calif. - OCTOBER 12, 2021 - HEX, the award-winning fashion accessory brand, today introduces the Evolve Collection as an evolution to their thoughtfully designed products influenced by decades of fashion, music and art and are more adapted to modern, everyday conditions and needs better for the environment and...
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October 12, 2021
The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration
DENVER, Oct. 12, 2021 -- The North Face today announced the launch of its fall brand campaign, It's More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure created over the brand's more than 55-year history. To capture the meaning behind every piece of gear, The North Face is...
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October 11, 2021
Outdoorsy partners with Martha Stewart & Marley Spoon to help travelers savor a variety of healthy, chef-inspired meals
AUSTIN, Texas, Oct. 11, 2021 /PRNewswire/ -- Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, has teamed up with Martha Stewart & Marley Spoon to turn traditional campground cooking on its head with a wide variety of 40 delicious weekly recipes, delivered to your doorstep in time for your next road trip. Starting today,...
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October 8, 2021
Laird Superfood & Athletic Brewing Announce New Beer Collaboration
SAN DIEGO, October 8, 2021 -- Non-alcoholic beer company, Athletic Brewing Co., and superfood pioneer, Laird Superfood®, announced today their new beer collaboration, Superfood Swell. This epic new tropical IPA features big waves of mango, pineapple, and hints of coconut water -- inspired by Laird Superfood®’s Pineapple Mango Coconut Water...
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October 7, 2021
Kari Traa ‘Girls Will Be Girls’ Movement Exposes Stories of Inequality
Broomfield, Colo. – Oct. 7, 2021 – Kari Traa, one of the fastest growing women’s sportswear brands worldwide, has launched a movement to encourage women to share stories of inequality, and break the rules traditionally associated with being a woman. In the brand’s ‘Girls Will Be Girls’ campaign video, a young...
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October 7, 2021
Sport Casuals International (SCI) Announces New Athletic Performance Fabric
Boca Raton, FL —Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1 is a scientific fabric breakthrough that virtually eliminates the Grin-Through Effect: the fabric stretching, material erosion (almost...
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October 7, 2021
ShowcasedGlobal Design Brand Vera Bradley Partners With Baddle On Stylish New Pickleball Gear
Los Angeles (October 7, 2021) – Vera Bradley (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Baddle Pickleball, part of the outdoor and recreational product portfolio of OvareVentures, have partnered on an all-new line of designer pickleball paddles and paddle covers. In a marriage of...
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October 6, 2021
Hot Bento Needs Your Vote
HONOLULU, HI October 2021) HOT BENTO NEEDS YOUR VOTE: Selected from thousands of products nationwide, Hot Bento is a finalist in Making It With Lowes. Winners will be selected by popular vote. Visit www.MIWLfanfavorite.com between now and 10/15 to cast your vote-no purchase necessary. Hot Bento was selected by Outside...
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October 6, 2021
Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec
STOCKHOLM (October 6, 2021) -- Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with Polartec®. Specifically, this marketing initiative, in partnership with a media...
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October 6, 2021
Astral Pays Homage to Iconic and Influential Green River with Limited Edition Lifejacket
Asheville, NC – October 6, 2021 – Astral, manufacturer of industry-leading PFDs and footwear, is proud to unveil its latest limited edition lifejacket, the LE Heron GreenJacket: a tribute to the iconic Green River that has played such a formative role for Astral, its employees, and whitewater kayaking as a...
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October 6, 2021
ShowcasedCardo Systems Unveils New Packtalk Ski System For Winter Season
Boulder, CO (October 2021) - Cardo Systems, the global leader in state-of-the-art Dynamic Mesh Communication motorcycle communication devices, has announced that its new Packtalk Ski product line is available for sale ahead of the 2021-22 winter season, giving skiers and snowboarders a revolutionary new way to communicate on the slopes...
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October 6, 2021
Gnarly Nutrition Transitions to Recyclable Steel Packaging
SALT LAKE CITY, UT (October 6, 2021) -- Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce that they will be transitioning all of their product packaging from plastic tubs to highly recyclable tin coated steel cans. As the first sports...
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October 5, 2021
Alta Cycling Group Implements Live Data Program to Offer Real-Time Local Dealer Inventory for Consumers
KENT, Wash., (October, 5, 2021) — Alta Cycling Group, the premiere cycling company whose brands include Diamondback, iZip, Redline and Haibike, is offering its authorized dealers a new way to keep consumers that are shopping their brand’s websites informed when a bike is available locally and direct consumers to that ...
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October 5, 2021
ShowcasedLegendary Ski Map Artist James Niehues Releasing Original Paintings and Sketches to the Public for the First Time Ever
DENVER (October 5, 2021) -- James Niehues, the celebrated artist behind the evocative hand-painted depictions of more than 200 ski resorts across the globe, announces a release of his collection of original paintings and sketches covering the past 35 years as he steps away from creating ski resort trail maps...
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October 5, 2021
Rumpl Introduces Responsibly Sourced Merino Wool Blanket Collection
PORTLAND, Ore. (October 5, 2021) – Rumpl, the purpose-driven brand on a mission to introduce the world to better blankets, expands its product offering with its first blanket designed exclusively for the home. The Merino SoftWool Blanket™ incorporates Rumpl’s material expertise and commitment to sustainability into a premium, in-home staple. The Merino...
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October 5, 2021
PrimaLoft® P.U.R.E.™ Sets New Standard for Renewable Manufacturing Technology
LATHAM, N.Y. (October 5, 2021) – For decades, insulation manufacturing methods have relied on fossil fuels like coal and natural gas. These industrial processes, widely used by manufacturers across the globe, are leading contributors of greenhouse gas emissions. In response, many brands have focused on material solutions and certifications to...
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October 5, 2021
NuORDER to launch enhanced Grassroots Outdoor Alliance retailer experience ahead of November buying season
LOS ANGELES, OCTOBER 5, 2021 – NuORDER, the leading B2B platform powering commerce and discovery, will launch a new buyer experience for Grassroots Outdoor Alliance retailers this fall, including the introduction of key features ahead of the November buying season. The NuORDER enhancements are based on extensive dealer interviews and...
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October 5, 2021
ShowcasedFenix Packs A Powerful Punch With The Newly Released TK35UE V2.0
Its precursor, the TK35UE won the prestigious Red Dot Award, but true to its spirit of relentless innovation, Fenix has now released the upgraded TK35UE V2.0. This brand-new tactical flashlight retains the best features of its previous version, but is now brighter with more maximum lumens, longer beam distance, and...
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October 5, 2021
ShowcasedREDARC Brings Solar Capabilities to North America
LONSDALE, SOUTH AUSTRALIA; REDARC, the leading Overland authority in power management launches a suite of solar products in North America. No more melted ice, no more warm drinks, no more worrying about state of charge, no more compromises. Leave the crowds behind and get off-grid with REDARC’s 12-volt solar range....
