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May 5, 2021
Arc’teryx Welcomes Nicole McLaughlin to Global Ambassador Team
NORTH VANCOUVER, Canada, May 5, 2021 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, announces Nicole McLaughlin as the first-ever design ambassador, joining the brand’s many notable athletes, climbers and thought leaders including Peter Devries (Surf), Florence Williams (Author), Brendan Leonard (Run/Author), Katie Holdlen (MTB), Shelma Jun (Climb / Inclusion). The multi-year partnership, which...
May 5, 2021
bluerub launches hair and body care products for triathletes and swimmers
Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced their SWIM collection: three products that remove chlorine, salt, and bromine from skin and hair. They also restore pH and protect hair and skin from the effects of salt water and pool chemicals. bluerub worked directly with triathletes to...
May 4, 2021
Legendary Artist James Niehues Sets Out to Illustrate America’s Most Iconic National Park Landscapes
DENVER (May 4, 2021) -- James Niehues, the celebrated artist behind the evocative hand-drawn depictions of more than 200 ski resorts across the globe, announced today the start of a journey more than 30 years in the making. After 35 years as one of the most established mountain guides in...
May 4, 2021
10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale
BEND, OR – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from Reel Good benefit...
May 4, 2021
The Great Outdoors Inspires These New Converse Chuck Taylors
The shoe company just released its latest Chuck Taylor All Star and Chuck 70 collection dubbed “The Great Outdoors” and it features various prints and patterns inspired by some of nature’s most scenic landscapes. Not only are the shoes inspired by mother nature but it’s also constructed with sustainable materials. Footwear...
May 4, 2021
TriggerPoint Celebrates International Foam Rolling Day with Exclusive Live Programming and Social Contest
Carlsbad, Calif. (May 4, 2021) —TriggerPoint, the leader in recovery and massage products in the athletic and personal wellness markets, encourages everyone to learn about the benefits and importance of foam rolling on International Foam Rolling Day, May 11, 2021. “Foam rolling offers many benefits not only for athletes, but...
May 4, 2021
mountainFLOW Unveils New Plant-Based Bike Products
(BOULDER, CO - April 2021)- mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, today unveiled a new collection of plant-based bike products that are biodegradable, non-toxic, and rival all other petroleum-based competitors on the market. The new line...
May 3, 2021
Chaco’s Latest Flips Won’t Flop
ROCKFORD, Mich. (May 3, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, is excited to introduce the Classic Flip™ and Classic Flip™ Leather styles to its Spring ’21 range. These performance flip-flop styles are made to last whether you are hiking to that private surf spot or just lounging...
May 3, 2021
10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale
BEND, OR (May 3, 2021) – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from...
May 3, 2021
Skratch Labs Introduces New, Vegan Sport Recovery Drink Mix
Boulder, CO - Skratch Labs, an innovator in performance nutrition, announces the release of Sport Vegan Recovery Drink Mix. This new, plant-based version of their popular milk-based Sport Recovery Drink Mix, is the result of feedback from vegan consumers seeking a recovery product from Skratch Labs to fill their sports nutrition...
May 3, 2021
Brompton Bicycle Expands Product Lineup at REI with Addition of Folding Electric Bike
NEW YORK (May 3, 2021) – Brompton, the London-based manufacturer of the iconic Brompton folding bike, has expanded its product line offering in select REI stores across the U.S. today with the addition of the Brompton Electric to its in-store inventory. Along with the brand’s traditional folding bike, the Brompton...
May 3, 2021
Skratch Labs Introduces Sport Crispy Rice Cakes
Boulder, CO (May 3rd, 2021)- Skratch Labs, an innovator in performance nutrition, announces the release of a new product line, Sport Crispy Rice Cakes. Sport Crispy Rice Cakes are designed for athletes who don’t want to get weighed down by their energy food. They provide real food energy powered by...
April 29, 2021
100% Introduces the SP21 MTB Gear Collection
SAN DIEGO, Calif. – April 29, 2021 – Once again, 100% is pushing the boundaries of technical mountain-bike riding apparel with the launch of the Spring 2021 Collection. This modern-day disruptive collection intentionally balances function and design. Leading off the 2021 collection is the all-new R-Core Concept. When paired with...
April 29, 2021
Hillsound Equipment Launches PackStack™ and PackStack™ Pro Packing Systems
Vancouver, BC (April 29, 2021) - Hillsound Equipment, the leader in innovative, award-winning outdoor accessories, is thrilled to introduce a new product categoryto their line with the presale launch of PackStack™ and PackStack™ Pro. The unique and thoughtfully designed backpack packing systems help keep gear protected and organized with no...
April 29, 2021
Tread Labs High Performance Insole: Re-engineered and Back in Stock
WOBURN, Mass. -- Dash, Tread Labs’ high-performance insole with 100% carbon fiber arch supports are back. After working with elite cyclists and other competitive athletes, Tread Labs has re-engineered the insoles to be firmer, stronger, and more supportive. The 1.25mm thin carbon fiber arch support makes Dash the thinnest and...
April 29, 2021
Aqualung Launches New Online Consumer Experience Connecting Shoppers to Local Dive Shops
VISTA, Calif. (April 29, 2021) – Aqualung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for over 75 years, is launching a new online platform in an effort to connect consumers more easily with local dive retailers. In partnership with Locally, the definitive online-to-offline platform, this...
April 28, 2021
Ascent Named 2021 Supplement Award Winner by Delicious Living Magazine
Denver, Co (April 28, 2021) — Ascent Protein has been named a 2021 Supplement Award winner by Delicious Living magazine - a trusted health and wellness resource for more than 35 years. Ascent is a family-owned company based in Denver, Colorado that is well-known in the fitness and sports industry...
April 28, 2021
Diamondback Adds City Bikes and Hardtails to Spring 2021 Collection
KENT, Wash., (April 28, 2021) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the addition of the Division, Hatch and Metric bikes to its collection. Striking a balance between accessibility and performance, Diamondback continues its efforts to design and build quality bikes at a...
April 27, 2021
Dometic Launches Drinkware for Outdoor Adventure
Chicago, IL – April 27, 2021 - Dometic is expanding its outdoor product portfolio further into the outdoor goods segment by providing consumers with durable and sustainable ways to transport their beverages. Dometic’s new drinkware series are designed to last - made with high-quality stainless-steel, they are fit for years...
April 27, 2021
ShowcasedKitzuma Cycling Logistics Opens Delivery Service to Independent Bike Dealers
Asheville, North Carolina — Continuing its rapid, disruptive path through the bike shipping industry, Kitzuma Cycling Logistics is proud to announce they’re now delivering bikes for Independent Bike Dealers (IDB) across the country. Retailers who offer online sales can employ Kitzuma to deliver fully built, ready-to-ride bikes directly from the...
April 27, 2021
Rumpl Announces Collaboration with Stefan Sagmeister That Is Universally Beautiful
PORTLAND, Ore. (April 27, 2021) — Nearly a decade ago, a young design professional sat in an extension class at the University of California, Berkeley that focused on Stefan Sagmeister, the Austrian artist, typographer, and graphic designer. Sagmeister’s work has graced album covers for bands like The Rolling Stones and...
April 27, 2021
Salomon Elevates Women in the Outdoors with New Short Film “Her Way”
OGDEN, Utah (April 27, 2021) – Launching today, Salomon’s new short film “Her Way” celebrates three women who have chosen to ignore stereotypes as they chart unique lifepaths. The film coincides with the expansion of Salomon’s WMN campaign, which introduces new running and outdoor footwear, apparel and packs in women’s-specific...
April 27, 2021
Aqualung Launches All New XSCAPE Collection Featuring Eco-Responsible Wetsuit
SOPHIA ANTIPOLIS, France (April 27, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced the launch of its all new XSCAPE collection. Featuring a 100 percent neoprene-free wetsuit and a rash guard made from sustainable materials, the XSCAPE line is designed for...
April 26, 2021
Introducing Roval 2021 Control Carbon
April 26th, 2021: Morgan Hill, Calif - From weekend hot laps to world cup XC qualifiers, the Control Carbon combines the low weight and strength found in our class-leading Control SL rim with the new DT Swiss 350 hubs. An unmatched level of durability, precision, and performance in this new Carbon...
April 26, 2021
Saucony® Unveils All-New Freedom 4
WALTHAM, MA (April 26, 2021) – Whether running stairs at the stadium, tackling boot camp at the park, or counting reps at the gym, a running shoe that can transition between varied workouts is a must. Global performance running lifestyle brand Saucony today unveiled the all-new Freedom 4, delivering a...
