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June 16, 2020
New Gregory Paragon, Maven backpacks earn top awards from Outside, Backpacker, Popular Mechanics magazines
SALT LAKE CITY, Utah (June 16, 2020)– Scoring a trifecta of awards for Spring 2020, the Gregory Paragon and Maven, the newest lightweight category backpacks from Gregory Mountain Products, earned accolades for versatility and functionality from testers with Outside, Backpacker and Popular Mechanics magazines. In April and May, Outside Magazine...
June 12, 2020
TerraTrike sees record-setting month for recumbent trike sales as many struggle with inventory
GRAND RAPIDS, Mich. — Amid record-setting sales numbers for the cycling industry as a whole, TerraTrike, the nation’s leading manufacturer of recumbent trikes, is celebrating its best month ever, with historic sales in May. Meanwhile, sister brands GreenSpeed and KMX are well-positioned to deliver inventory to new dealers looking to satisfy unprecedented...
June 10, 2020
Barebells Protein Bars Welcomes Reality TV Star Jackson Michie to Brand Ambassador Team
LOS ANGELES (June 10, 2020) – Barebells – the delicious high-in-protein, no added sugar* protein bar brand designed to feed your cravings – is proud to welcome reality TV star and influencer Jackson Michie to their growing team of brand ambassadors. Committed to fitness and wellness, Michie will grow our...
June 10, 2020
100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel
SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh and punishing conditions of the most treacherous gravel races on earth. The BWR Special Edition...
June 10, 2020
Rab Mythic Ultra 180 Sleeping Bag Grabs Award From Elevation Outdoors
Louisville, CO (June 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Elevation Outdoors honored the company’s Mythic Ultra 180 sleeping bag with a Peak Gear Award for 2020. Released by Rab ahead...
June 9, 2020
Nature’s Path Vows to Save The Turtles with SEE Turtles Partnership For World Sea Turtle Day
Richmond, B.C. (June 9, 2020) – Nature’s Path – the leading family-owned organic breakfast and snack food company – is celebrating World Sea Turtle Week on June 8-June 16 2020 – starting with World Oceans Day and culminating on June 16 with World Sea Turtle Day. Nature’s Path multifaceted giveback...
June 9, 2020
Protekt Launches Wellness Products Focused on Getting People Outdoors
SAN DIEGO (June 9, 2020)– Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people around the world with the tools they need to optimize health and get outside. The...
May 28, 2020
Meet the New Fenix PD40R V2.0 Flashlight
Fenix Lighting is proud to introduce the super-bright, rechargeable PD40R V2.0 flashlight. The upgraded PD40R V2.0 is not only built with an extremely high 3000 lumen output but also with a significant amount of upgrades from its predecessor. With a high output, easy-handling functionality, and rechargeability, the PD40R V2.0 is...
May 22, 2020
Kitsbow Partners with Wake Forest Baptist Health and Dogwood Health Trust To Launch New Face Mask Product
Old Fort, N.C. (May 22, 2020) — After pivoting its premium cycling apparel production to make face masks and face shields for first responders and medical providers in Western North Carolina eight weeks ago with support from the Dogwood Health Trust, Kitsbow is pleased to announce the launch of a new...
May 20, 2020
SPOT Introduces the New SPOT X Jeep® Edition 2-Way Satellite Messenger
Covington, LA (May 20, 2020) – SPOT LLC, a wholly owned subsidiary of Globalstar, Inc. (NYSE American: GSAT) and the leader in satellite messaging and emergency notification technologies, today announced the launch of an exclusiveSPOT X ™ Jeep® Edition 2-way satellite messenger. This newest product launch comes after SPOT recently...
May 19, 2020
Ben’s® Ramps up Tick Protection with Ben’s® Tick Repellent
LITTLETON, N.H. (May 19, 2020) – Ben’s®, maker of long-lasting insect repellents, introduces a new solution for maximum protection against ticks. The Centers for Disease Control and Prevention estimates there are about 300,000 new cases of Lyme disease in the United States each year, most of them unreported. Ben’s Tick Repellent 6oz...
May 18, 2020
Ruffwear Summer 2020 Product Line Now Available
BEND, OR (May 18, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, introduces their new summer line including a redesigned sleeping bag and pad, a convenient solution for carrying full pick up bags, a collaborative artist...
May 18, 2020
Nuun Hydration Debuts New 3-Part Performance Supplement System, The Podium Series
SEATTLE May 18, 2020 – Today the functional hydration company, Nuun, launches their newest product suite, The Podium Series. Designed for high effort and high-performance exercise, The Podium Series consists of three formulas: Nuun Prime, Nuun Endurance and Nuun Recover. Each of these is intended to meet the specific physiological...
May 14, 2020
Santa Barbara’s Surf’s Up Bath Co. Launches Hand Sanitizer Product; Donates 10 Percent of Inventory to COVID-19 Relief
Santa Barbara, Calif. (May, 14 2020)- Surf's Up Bath Co. and The Little Bath Co. – the pure, gentle, and eco-friendly personal care and bath brands – announced today the launch of their new FDA compliant, alcohol-based hand sanitizer to be available online and in stores beginning today. In conjunction with the...
May 14, 2020
Sports Technology Company FORM Announces Launch of Open Water Features
Vancouver, BC, May 14, 2020 — FORM, the direct-to-consumer sports technology company behind FORM Smart Swim Goggles, today announced the upcoming release of a free firmware update which will provide open water features in the summer of 2020. In addition to the standard performance metrics offered through the FORM goggles...
May 13, 2020
Fenix Lighting Introduces the New Fenix E20 V2.0 AA Flashlight
Fenix Lighting is proud to announce the release of their latest product, the E20 V2.0 flashlight. With extreme upgrades to make it bigger and brighter than the original model, this AA powered flashlight is the perfect EDC or emergency preparedness flashlight. Fenix Lighting understands that creating the brightest possible lights...
May 12, 2020
Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19
Livermore, CA (May 12, 2020) - Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. With more than 30 years of experience designing...
May 5, 2020
Hutchinson Tires Releases New Gravel Tire: The Touareg
MONTARGIS, FRANCE, May 5th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is proud to release The Touareg - the latest addition to their gravel/cyclocross range. Whether you're racing or planning an epic adventure, Hutchinson’s goal was to develop a gravel tire with maximum versatility. Merging the best of...
May 4, 2020
Backcountry Launches All New Spring Pursuit Collection
PARK CITY, Utah (May 4, 2020) – Today, Backcountry announces the launch of its 2020 Spring Pursuit Collection. The spring collection includes technical apparel and gear for men and women for mountain biking, climbing, camping, running/hiking, travel and daily wear. The brand has tuned up its bestsellers by adding fresh...
May 4, 2020
PhytoLyte™: A Premium ‘Brain Boosting’ Hydration Workhorse
Scottsdale, Arizona-( May 4, 2020) – MOXiLIFE™ Nutrition introduces a recently discovered ‘brain boosting’ bonus to PhytoLyte™ Watermelon Cucumber drink for both male and female Ironman triathletes and more specifically for expecting female athletes. The research shows the nutrient; choline, not only enhances and optimizes cellular hydration, it is also...
May 4, 2020
Morrison Outdoors Launches Big Mo Sleeping Bags, Trade-In Partnership with Re-Routed Co-Op and Hike it Baby
ALBUQUERQUE, New Mexico (May 4, 2020) -- Morrison Outdoors, makers of the award-winning Little Mo Baby Sleeping Bags for infants age 6-24 months, have officially launched their first expansion outside the world of babies: a line of larger, more versatile sleeping bags for kids age 2-4 years old called the...
April 30, 2020
Electrolit Donates Over Half a Million Dollars of Hydration Beverages to Frontline COVID-19 Workers
CERRITOS, Calif. (April 30, 2020) – The makers of Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today that they have donated over $570k in hydration beverages to frontline COVID-19 workers. The donation will be distributed to hospitals throughout New York, California and...
April 30, 2020
PackTowl® Begins Consumer Mask Production
SEATTLE, Wash. (April 30, 2020) - PackTowl®, the maker of the best-selling quick-drying microfiber towels on the market, will transition their Reno, Nevada factory into a production facility for non-medical grade cloth masks. The Centers for Disease Control and Prevention has recommended that the public wear cloth masks to help...
April 30, 2020
CAKE Delivers Its First Production Series Ösa
(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started in the United States with Europe, Asia-Pacific, and other global markets starting deliver in the...
April 28, 2020
Our Mountain Trainer Lite Mid GTX Grabs Gear of the Year Award
BOULDER, CO (March 2020) - Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, announced today that its Mountain Trainer Lite Mid GTX trekking boot has been honored with a Gear of the Year Award from Outside Magazine. “The Salewa Mountain Trainer Lite Mid...
