Products

October 11, 2021

Outdoorsy partners with Martha Stewart & Marley Spoon to help travelers savor a variety of healthy, chef-inspired meals

AUSTIN, Texas, Oct. 11, 2021 /PRNewswire/ -- Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, has teamed up with Martha Stewart & Marley Spoon to turn traditional campground cooking on its head with a wide variety of 40 delicious weekly recipes, delivered to your doorstep in time for your next road trip. Starting today,...

October 8, 2021

Laird Superfood & Athletic Brewing Announce New Beer Collaboration

SAN DIEGO, October 8, 2021 -- Non-alcoholic beer company, Athletic Brewing Co., and superfood pioneer, Laird Superfood®, announced today their new beer collaboration, Superfood Swell. This epic new tropical IPA features big waves of mango, pineapple, and hints of coconut water -- inspired by Laird Superfood®’s Pineapple Mango Coconut Water...

October 7, 2021

Kari Traa ‘Girls Will Be Girls’ Movement Exposes Stories of Inequality

Broomfield, Colo. – Oct. 7, 2021 – Kari Traa, one of the fastest growing women’s sportswear brands worldwide, has launched a movement to encourage women to share stories of inequality, and break the rules traditionally associated with being a woman. In the brand’s ‘Girls Will Be Girls’ campaign video, a young...

October 7, 2021

Sport Casuals International (SCI) Announces New Athletic Performance Fabric

Boca Raton, FL —Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1 is a scientific fabric breakthrough that virtually eliminates the Grin-Through Effect: the fabric stretching, material erosion (almost...

October 6, 2021

Hot Bento Needs Your Vote

HONOLULU, HI October 2021) HOT BENTO NEEDS YOUR VOTE: Selected from thousands of products nationwide, Hot Bento is a finalist in Making It With Lowes. Winners will be selected by popular vote. Visit www.MIWLfanfavorite.com between now and 10/15 to cast your vote-no purchase necessary. Hot Bento was selected by Outside...

October 6, 2021

Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

STOCKHOLM (October 6, 2021) -- Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with Polartec®. Specifically, this marketing initiative, in partnership with a media...

October 6, 2021

Astral Pays Homage to Iconic and Influential Green River with Limited Edition Lifejacket

Asheville, NC – October 6, 2021 –  Astral, manufacturer of industry-leading PFDs and footwear, is proud to unveil its latest limited edition lifejacket, the LE Heron GreenJacket: a tribute to the iconic Green River that has played such a formative role for Astral, its employees, and whitewater kayaking as a...

October 6, 2021

Gnarly Nutrition Transitions to Recyclable Steel Packaging

SALT LAKE CITY, UT (October 6, 2021) -- Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce that they will be transitioning all of their product packaging from plastic tubs to highly recyclable tin coated steel cans. As the first sports...

October 5, 2021

Alta Cycling Group Implements Live Data Program to Offer Real-Time Local Dealer Inventory for Consumers

KENT, Wash., (October, 5, 2021) — Alta Cycling Group, the premiere cycling company whose brands include Diamondback, iZip, Redline and Haibike, is offering its authorized dealers a new way to keep consumers that are shopping their brand’s websites informed when a bike is available locally and direct consumers to that ...

October 5, 2021

Rumpl Introduces Responsibly Sourced Merino Wool Blanket Collection

PORTLAND, Ore. (October 5, 2021) – Rumpl, the purpose-driven brand on a mission to introduce the world to better blankets, expands its product offering with its first blanket designed exclusively for the home. The Merino SoftWool Blanket™ incorporates Rumpl’s material expertise and commitment to sustainability into a premium, in-home staple. The Merino...

October 5, 2021

PrimaLoft® P.U.R.E.™ Sets New Standard for Renewable Manufacturing Technology

LATHAM, N.Y. (October 5, 2021) – For decades, insulation manufacturing methods have relied on fossil fuels like coal and natural gas. These industrial processes, widely used by manufacturers across the globe, are leading contributors of greenhouse gas emissions. In response, many brands have focused on material solutions and certifications to...

October 5, 2021

NuORDER to launch enhanced Grassroots Outdoor Alliance retailer experience ahead of November buying season

LOS ANGELES, OCTOBER 5, 2021 – NuORDER, the leading B2B platform powering commerce and discovery, will launch a new buyer experience for Grassroots Outdoor Alliance retailers this fall, including the introduction of key features ahead of the November buying season. The NuORDER enhancements are based on extensive dealer interviews and...

October 5, 2021

SOLE™ Releases Modern Footwear Production Model to Positively Impact Triple Bottom Line – People, Planet and Profit.

VANCOUVER, British Columbia, October 5, 2021— Canadian footwear brand SOLE™ unveils new Made for You production model alongside new material innovations to reduce carbon footprint while increasing customer satisfaction and operational efficiencies. Founder and CEO, Mike Baker shared his thoughts on the new initiative stating that, “there is an increased...

October 1, 2021

Primus Introduces New Drinking Bottle Colorway in Support Of LGBTQI Community

LOUISVILLE, Colo. (Oct. 1, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative outdoor cooking products, announces the launch of the Klunken Rainbow bottle, a new colorway in the Klunken family of drinking bottles that is dedicated to raising awareness for the lesbian, gay, bisexual,...

September 29, 2021

New Belgium Brewing partners with Chaco Footwear to celebrate 30 wild years

ROCKFORD, Mich./Fort Collins, CO (September 29, 2021) – Outdoor brand partners Chaco Footwear and New Belgium Brewing Company announce the launch of the Chaco x New Belgium 30th Anniversary Collection. The exclusive sandal collection pays homage to New Belgium’s 30th anniversary with sandals crafted for all of life’s wildest adventures. This is...

September 29, 2021

Introducing the HEX x Misshattan Camera Capsule

LOS ANGELES, Calif. - September 29, 2021 - HEX, the award-winning fashion accessory brand, today introduces the HEX x Misshattan Camera Capsule in collaboration with NYC-based commercial and travel photographer Natalie Amrossi (AKA Misshattan), known for her ability to create sensory experiences with impressive aerial perspectives and travel photography. Born...

September 29, 2021

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021

Dragon Releases Full Eyewear Collection in Collaboration with Bryan Iguchi

SAN CLEMENTE, CA, (SEPTEMBER 28, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, has developed its first full eyewear collection designed in collaboration with artist and legendary snowboarder Bryan Iguchi. Iguchi’s distinct artwork will be featured throughout various sun...

September 24, 2021

Oboz to put a little soul in your step with Black Folks Camp Too insole

Bozeman, Mont., (September 24, 2021) /OUTDOOR SPORTSWIRE/ Oboz Footwear introduces the Black Folks Camp Too (BFCT) O-Fit Plus™ insole featuring the BFCT Unity Blaze. The aftermarket insole will be available at Oboz retail partners nationally, including Public Lands stores, starting October 1, as well as online at Obozfootwear.com. A portion...

September 23, 2021

Brella Brella Brings High-Fashion Women’s Rainwear to the Outdoors

Webster, NY, SEP 23, 2021 – Rainy weather should never keep you from the outdoor adventure you love. Now you can take on wet conditions while looking great in the new Brella Realtree WAV3® fashion rainwear. Thanks to its smart, high-quality features, Brella’s new WAV3 rainwear line offers “More Time...

September 23, 2021

Pop Star Taps PR: Devil’s Foot Beverage Co. Partners with Darby Communications

Asheville, NC – September 23, 2021 /OUTDOOR SPORTSWIRE/ Devil's Foot Beverage Company, the Asheville-based craft soda maker specializing in farm-to-can beverages, proudly announces its partnership with fellow Asheville-based PR and digital marketing agency, Darby Communications. Effective immediately, Darby Communications will be the PR agency of record for Devil’s Foot, spreading...

September 22, 2021

Bajío Sunglasses Launches Rx Program With Proprietary LAPIS Blue Light Blocking Technology

New Smyrna Beach, FL (September, 22 2021) /OUTDOOR SPORTSWIRE/ Bajío, the manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce the launch of its Rx sunglass program, marking the brand’s first step into the prescription eyewear market since launching in April, 2021. This program provides prescription services...

September 22, 2021

Kodiak Steps into New Territory in Fall ’21 Collection

Cambridge, Ontario, September 22, 2021 /OUTDOOR SPORTSWIRE/ Kodiak, the 110-year-old boot brand, is adding both more trail and urban inspiration to its Fall 2021 line. A new “sniker” collection that blends sneaker comfort and aesthetics with legitimate hiker performance, as well as several new urban boot styles highlight the Fall...

September 21, 2021

Ascent Protein Releases New Limited-Time-Only Whey Protein Flavor In Cookies & Cream

DENVER, COLORADO - Sept. 21, 2021 /OUTDOOR SPORTSWIRE/ This week, Ascent Protein announced a new, limited-time-only flavor release of their Native Fuel® Whey Protein in Cookies & Cream. Ascent conducted consumer surveys to inform this new flavor release. It will be sold while supplies last on Ascentprotein.com, on Amazon.com and...

September 21, 2021

The Great Escape Film Presented by Knog Premieres in the United States

Melbourne, AU – Sept 21, 2021 /OUTDOOR SPORTSWIRE/ -- British Adventure Collective is excited to announce the stateside debut of The Great Escape, presented by Knog. In this poignant, inspiring, and visually stunning film, British Adventurer Aaron Rolph reimagines the popular Land’s End to John o’ Groats traverse across Great...