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February 12, 2021
deuter Deepens Commitment to Sustainable Backpack Production With Fall 2021 Collection
LONGMONT, Colo. (Feb. 12, 2021) —Deuter, the global leader in backpacks and outdoor equipment, extends its commitment to functional, stylish and sustainably produced outdoor goods in Fall 2021 with the launch of a product line that is once again 100-percent free of harmful perfluorocarbons (PFCs) and includes bluesign® approved materials as...
February 12, 2021
OCR World Championships and Venga CBD Partner to Bring High Quality Training, Racing, and Recovery Products to the 2021 OCRWC
Elite OCR athletes often struggle with proper recovery after extended periods of strain on their bodies. These athletes need products they can trust to help them repeatedly train and achieve peak performance on race day. The OCR World Championships is excited to announce Venga CBD as the official CBD product...
February 12, 2021
KC Lights the Way with New FLEX ERA 4
WILLIAMS, Ariz. (February 12, 2021) KC, one of the pioneering names in off-road adventure, is pleased to introduce the FLEX ERA 4, a brighter, tougher and stronger compact light pod featuring four high-density CREE LED’s emitting nearly 8,000 lumens with a unique internal amber backlight. Maintaining the design aesthetic that...
February 12, 2021
OCR World Championships and LegendBorne Partner To Offer Top-Of-The-Line Personalized Jerseys To 2021 OCRWC Athletes
The OCR World Championships is excited to announce that it has once again partnered with LegendBorne Sportswear to offer beautifully designed, customizable, country-specific and United jerseys for the athletes who will be competing in the 2021 OCR World Championships. LegendBorne first provided jerseys for the OCRWC in 2016, and both...
February 11, 2021
Cotopaxi Announces Bold Sustainability Goal
(Salt Lake City, UT) - B Corp and outdoor brand Cotopaxi announces today its goal that 100% of its product line be certified as using materials certified as either responsible, recycled, or repurposed by 2022. To date 90% of its products currently meet this criteria, and 94% of Cotopaxi products...
February 10, 2021
BioLite Unveils All-New Charge PD Powerbank Series
Brooklyn, NY (February 10, 2021)— BioLite, an innovator in off-grid renewable energy solutions, is delivering on-demand energy with the company’s new and improved Charge PD Series. BioLite’s new lineup of portable power banks is designed to deliver faster, more flexible charging for the next generation of electronic devices. The Charge...
February 9, 2021
ORTOVOX Unveils Climate-Neutral Freeride Collection for Fall 2021
LONGMONT, Colo. (Feb. 9, 2021) – ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, doubles down on its commitment to fighting climate change with its new Freeride Collection, a 100-percent climate-neutral assortment, for Fall 2021. Available in September, the collection is highlighted by the 3L Deep Shell Jacket...
February 9, 2021
ECHOS Communications Announces Promotion and Multiple New Team Members
BOULDER, Colo. - February 9, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, is proud to announce a well-deserved promotion and several new team members who will support the agency’s growing list of brand partners. Jacob Hauge, who’s been...
February 9, 2021
adidas Sport Introduces New TERREX Snow Goggle Line
February 9, 2021 - Leading global sports brand adidas – in collaboration with Marcolin Group – introduces two new adidas Terrex Snow Goggles combining superior technical performance with a contemporary style. For winter sports lovers seeking clarity of vision in any weather condition, adidas eyewear presents two unique lenses designed...
February 9, 2021
Life inTentsTM Partners With Meteorite PR During Expansion Year
Boulder, CO (February 2020) - Life inTents, one of the nation’s leaders in sales and rentals of luxury bell tents, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden its domestic footprint in 2021 and capture a larger...
February 8, 2021
Klean Kanteen Expands Reusable Lineup to Include Food Solutions
CHICO, Calif. (Feb. 8, 2021) – Klean Kanteen, the Climate Neutral Certified, family and employee-owned leader in sustainable drinkware, is pleased to introduce new food box storage solutions and improved food canisters. The new Klean Kanteen Food Boxes are reusable, conveniently sized and ideal for meals on the go. Made...
February 8, 2021
Matador Keychain Mask Keeps Users Prepared and Protected
BOULDER, Colo. (Feb. 8, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Keychain Mask, a lightweight face mask that fits into a silicone keychain case, ensuring users will have a protective mask available whenever one is needed. “We’ve all experienced the ‘oh no’...
February 5, 2021
Snowshoe shortage: With weeks to go in the winter, many stores are out of them
This winter, due to the pandemic and folks wanting to get outdoors and try new things, there has been an unprecedented run on snowshoes. NYup.com
February 4, 2021
Behind one brand’s ambitious goal to be “Plastic Free by ‘23”
To celebrate turning 25 last year, Icebreaker passed on the birthday blowout for itself and instead decided to throw a party for the planet. The New Zealand-based global apparel brand decided it would honor the earth through an ongoing environmental campaign designed to eradicate synthetics from its entire collection within...
February 4, 2021
Saucony® Launches All-New Guide 14
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony introduces the Guide 14, a streamlined update to the brand’s venerable stability shoe. The Guide 14 provides all the comfort and support stability-seeking runners expect, but with less bulk, resulting in an overall lighter package. Newly formulated PWRRUN foam...
February 4, 2021
Saucony® Unveils the Kinvara 12
WALTHAM, MA (Feb. 04, 2021) –Global performance running lifestyle brand Saucony announces the launch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara...
February 4, 2021
NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle
Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle. Black Girls RUN! was founded in 2009 in...
February 4, 2021
Giro Announces New Race Helmet: Signes Spherical
(Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of the new Signes™ Spherical race helmet. With a wide range of sizes, this unisex ski race helmet (735 grams, size M) is for alpine racers looking for a comfortable, low profile helmet that...
February 4, 2021
Osprey Expands Award-Wining Child Carrier Series with Lighter, Packable Poco LT Featuring Patent-Pending Frame Design
Cortez, CO– February 4, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is expanding its award-winning child carrier offerings for Spring 2021. The all-new Poco LT ($260) features a patent-pending, lightweight, stainless steel frame. Delivering best-in-class comfort for child and adult, this lighter weight and more...
February 3, 2021
Brite-Strike Develops Ultra Compact, Lighted Emergency Rescue Signaling System
Thursday February 4, 2021 - Brite-Strike Technologies Inc. USA has developed an ultra-compact, low cost, lighted emergency rescue signaling system for back-country outdoor sports. The SEAL (Sea, Air, Land) Brite-Rescue™ System has multiple APALS®, All Purpose Adhesive Light Strips in “rescue green” and reflective front amber combined with radar reflective tape...
February 3, 2021
LIVSN’s EcoTrek Trail Pant Raises $100k on Kickstarter in Under 12 Hours
FAYETTEVILLE, Ark. - February 3, 2021 - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, is proud to announce that - in under 12 hours - it crushed its fundraising goal for the EcoTrek Trail pants. With...
February 3, 2021
COROS Launches Updated Ski Touring Activity Mode
Tustin, CA, February 3, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today a key update to its Ski Touring activity mode. The timing of this update is optimal as key Ski Mountaineering towns across North America are being blanketed with feet of fresh powder. Working...
February 3, 2021
Yak Wool Pioneer Kora Launches New Yushu Base Layer Collection
February 3, 2021 - kora (https://koraoutdoor.com), the pioneer in using Yak wool for performance apparel, today announces the launch of its new Yushu collection of base layers, which provide exceptional warmth, softness and breathability with added corespun panels to ramp up strength and durability in high-wear areas. Kora’s new Hima-Layer™...
February 3, 2021
PaddleTV’s Gear of the Year – Open for Submissions
Submissions for the inaugural PaddleTV’s Gear of the Year are now being accepted. Produced by Heliconia, PaddleTV’s Gear of the Year is an authentic and unbiased video series showcasing the year’s best paddlesports products. The series will be released through the PaddleTV YouTube Channel and shared through Facebook and Instagram. With 64,000 subscribers...
February 3, 2021
Pocket Outdoor Media Launches New Mountain Biking Property
Boulder, Colorado — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the world of mountain biking. With this launch, POM adds an important category to its family of brands...
