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April 27, 2021
Salomon Elevates Women in the Outdoors with New Short Film “Her Way”
OGDEN, Utah (April 27, 2021) – Launching today, Salomon’s new short film “Her Way” celebrates three women who have chosen to ignore stereotypes as they chart unique lifepaths. The film coincides with the expansion of Salomon’s WMN campaign, which introduces new running and outdoor footwear, apparel and packs in women’s-specific...
April 27, 2021
Aqualung Launches All New XSCAPE Collection Featuring Eco-Responsible Wetsuit
SOPHIA ANTIPOLIS, France (April 27, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced the launch of its all new XSCAPE collection. Featuring a 100 percent neoprene-free wetsuit and a rash guard made from sustainable materials, the XSCAPE line is designed for...
April 26, 2021
Introducing Roval 2021 Control Carbon
April 26th, 2021: Morgan Hill, Calif - From weekend hot laps to world cup XC qualifiers, the Control Carbon combines the low weight and strength found in our class-leading Control SL rim with the new DT Swiss 350 hubs. An unmatched level of durability, precision, and performance in this new Carbon...
April 26, 2021
Saucony® Unveils All-New Freedom 4
WALTHAM, MA (April 26, 2021) – Whether running stairs at the stadium, tackling boot camp at the park, or counting reps at the gym, a running shoe that can transition between varied workouts is a must. Global performance running lifestyle brand Saucony today unveiled the all-new Freedom 4, delivering a...
April 26, 2021
Craig Anderson Joins Team At Award-Winning Scandanavian Luggage Brand
Oslo, Norway (April, 2021) - Db, the award-winning Scandanavian luggage company, announced its signing of Australian freesurfer Craig Anderson today. Craig joins an increasingly impressive roster of surfers that are repping the brand, including Jordy Smith, Sage Erickson, Noah Wegrich, Kepa Acero, Alana Spencer and more. “I’m really excited to...
April 26, 2021
An endurance trike for long, fast rides: TerraTrike’s GTS is a potent blend of comfort and performance
GRAND RAPIDS, Mich. — For spring 2021, TerraTrike is going big with an ambitious new model inspired by its popular Gran Tourismo, and the result is a faster, more stable and more comfortable ride. The Gran Tourismo Sport, or GTS, is TerraTrike’s entry to the growing category of all-road endurance...
April 22, 2021
Land ‘N Sea Announces Distribution of Airhead and Sportsstuff Branded Products
Denver, CO (April 22,2021)– Airhead Sports Group (ASG) is pleased to announce Land ‘N Sea will resume distribution of Airhead and Sportsstuff outdoor watersports products for the 2021 summer season in the US and Canada. Land ‘N Sea and ASG, both under new leadership for the past two years, recognize...
April 22, 2021
Brite-Strike Announces New Bug-Strike, Light Based Insect Repelling System
Tuesday April 27, 2021 Boston, MA. Brite-Strike Announces New Bug-Strike™ Light based insect repelling system in time for Spring. Brite-Strike Technologies Inc. USA announced it has developed Bug-Strike™ a micro thin LED system that uses Infrared, Ultraviolet and Blue light that attaches to any hat to effectively repel insects. Limited supplies...
April 22, 2021
Body Glove Releases Second Recycled Swimwear Collection Designed by Professional Surfer Tatiana Weston-Webb
REDONDO BEACH, Ca. (April 22, 2021)— Today, Body Glove launches its latest sustainable swimwear collection designed by professional surfer and Body Glove athlete, Tatiana Weston-Webb. The new collection is the second eco swimwear line from Body Glove and Tatiana, featuring a new floral print inspired by Tatiana’s home of Kauai....
April 22, 2021
ROAM Media Unveils New Class with World’s Most Accomplished Explorer Mike Horn
(BOULDER, CO - APRIL 2021) - ROAM Media, the Colorado-based start-up committed to quality storytelling and outdoor education, founded by the world’s best adventure athletes, photographers, and filmmakers, today unveiled a new online course led by world-renowned explorer Mike Horn, focused on adventure, motivation and drive. Entitled “Achieving Your Dreams,”...
April 22, 2021
Over 230 Companies Complete Climate Neutral Certification
San Francisco, CA (Apr 22, 2021) — Climate Neutral, an independent nonprofit that provides a climate neutral certification for businesses, is extremely proud to announce its largest-ever cohort of Climate Neutral Certified companies. More than 230 brands completed the rigorous certification process, overseen by Climate Neutral, to measure, offset, and...
April 22, 2021
Kodiak® Takes PrimaLoft P.U.R.E. Insulation for a Stroll
Cambridge, Ontario, April 22, 2021 – Kodiak®, the 110-year-old Canadian boot brand, is pleased to be the first footwear company to adopt PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E., short for Produced Using Reduced Emissions, is an insulation, made with 100% post-consumer recycled PET plastic, that reduces carbon emissions by at least 48%....
April 21, 2021
KOM Cycling Launches New 3-Tier, Full-Motion Rocker Plate for Indoor Cycling
East Lansing, Michigan (April 21, 2021) —With record numbers of people riding indoors on stationary trainers, KOM Cycling is hoping to give them the most immersive, dynamic experience possible with the launch of their new RPV2 Full-Motion Rocker Plate, which allows the bike to move more naturally during stationary riding....
April 21, 2021
The Perfect Bag Just Got Perfect-er: WANDRD Releases the All-New PRVKE Series
Orem, UT (April 21, 2021) — Always focused on comfort, access and versatility, WANDRD has redesigned the pack that started it all, the PRVKE, at wandrd.com. Ready for wherever you wander, the new PRVKE is now even more comfortable, has more organization and accessibility, and more versatility. The new PRVKE...
April 20, 2021
Astral Unveils 3 New Trail Shoes and an Industry-First PFD
Asheville, NC – April 20, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is excited to unveil their Spring ’21 new product lineup, including three new footwear styles and a brand new PFD material, marking the next big step in manufacturing. The footwear lineup includes two new additions to Astral’s...
April 20, 2021
Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces
NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...
April 15, 2021
Kitsbow Furthers Made in the USA and Lean Manufacturing Efforts with Launch of New Mountain Bike Shorts
Old Fort, N.C. (April 15, 2021) – Kitsbow, maker of premium cycling clothing and accessories, continues to lead the cycling apparel industry in lean manufacturing with the introduction of the new Mescal Ventilated Short and Zen Ventilated Cycling Liner which are available now and made-to-order at Kitsbow’s factory in Old...
April 15, 2021
Dogfish Head Releases its First Non-Alcoholic Wheat Brew, Lemon Quest
Milton, Del., Thursday, Apr. 15, 2021– Dogfish Head Craft Brewery is beyond excited to announce its new, non-alcoholic wheat brew, Lemon Quest, hits shelves nationwide starting in May. Brewed with real lemon puree, blueberry juice, acai berries, monk fruit, sea salt and special, Hopsteiner Polyphenol-Rich Hop PelletsTM, it is a deliciously...
April 15, 2021
Klean Kanteen is Tickled PINK to Go Green for Earth Day
CHICO, Calif. (April 15, 2021) – Klean Kanteen is partnering with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day. This marks the beginning of a continued partnership between Klean Kanteen and PINK. This collaboration comes at a time in which fashion...
April 15, 2021
Nixon Releases World’s First Line Of Technical Watches Using #tide Upcycled Ocean Plastics
CARLSBAD, Calif., (SPRING 2021) – Nixon, in step with its commitment to minimizing the environmental footprint of its watches, bags, and other accessories, has revamped its most popular tide and technical watches, creating the first digital watch collection to incorporate the #tide brand of ocean plastic. Based in Basel, Switzerland, #tide...
April 14, 2021
Smartwool Will Recycle Your Old Nasty Socks, Even if They Didn’t Make Them
Smartwool will collect these socks and shred them into their constituent fibers. To make new socks, you say, yes, brilliant. Well, no. That is very likely way too expensive and maybe impossible. Smartwool is turning your old socks into dog beds. Which makes sense, because dogs love eating socks almost as...
April 14, 2021
Meet Two New Magnetic Work Flashlights From Fenix: The WT25R and WT16R
For over two decades, Fenix has been a leader in manufacturing some of the strongest, most reliable lights for both work and play. Their newest work light releases are no exception to this long history of quality and reliability. Fenix is proud to announce the release of the extremely versatile...
April 14, 2021
onX and Somewear Labs Partner to Develop an Industry-First Integration
Missoula, MT (April 14, 2021) — onX, a pioneer in outdoor digital navigation, has partnered with Somewear Labs, a leader in off-grid communication technology, to launch the industry’s first integration between a GPS mapping app and satellite communications device. Through this and future integrations, onX and Somewear Labs aim to...
April 14, 2021
Groundbreaking New Product Ear Pro Launches in the U.S.
San Jose, Calif. (April 14, 2021) – Ear Pro, the top preventative remedy against ear problems caused by trapped water, is now available to consumers in the U.S. via select online outlets and local retailers. Made with natural ingredients, including liquid paraffin oil and oregano oil, Ear Pro is safe...
April 13, 2021
New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer
Holland, MI (Apr. 13, 2021) -- New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers. Hailing from the revered Dragon’s Milk family, the next legend in imbibing has arrived. Aged...
