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June 30, 2020
Pacific Northwest-Based Ombraz Sunglasses Partners with Darby Communications
Bellevue, WA – June 30, 2020 –Ombraz Sunglasses, the mastermind behind the world’s most practical and durable sunnies, is thrilled to announce its partnership with fellow dynamic business Darby Communications. As Ombraz’s PR agency of record, Darby Communications will amplify the brand’s lineup of stylish armless shades, increasing its media...
June 30, 2020
ORTOVOX Celebrates 40 Years Equipping Alpine Adventure with Expanded Spring Collection for 2021
LONGMONT, Colo. (June 30, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its Spring 2021 collection. Founded in 1980, ORTOVOX has long been a leader in the year-round pursuit of alpine activities. The new line builds upon these areas of expertise and includes...
June 30, 2020
Co2uT Announces Knight Composites as Official Wheel Sponsor
FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...
June 29, 2020
XTERRA Adventures Premieres July 2, 2020 on Outside TV
Honolulu, HI (June 29, 2020) - An all-new 2020 season of XTERRA Adventures television shows will debut on Outside TV this Thursday, July 2, at 9pm EDT. The six-episode series will showcase incredible destinations, the determination and drive of the human spirit, and the unique stories of XTERRA with broadcast...
June 26, 2020
100%® Debuts Speedcraft XS For Smaller Faces, Women and Youth
SAN DIEGO, Calif. – 100% has announced the debut of Speedcraft XS performance eyewear, bringing the brand’s most popular style to a wider range of athletes. Designed for men with smaller faces, uncompromising women and youth, the newest iteration of Speedcraft expands its family once again. 100% added the Speedcraft...
June 26, 2020
Tennessee-based American Bicycle Group Announces Intent to Change Name of Its Gravel, Mountain Bike Brand
CHATTANOOGA, Tenn. (June 26, 2020) – American Bicycle Group (ABG) today announced that it will change the name of its high-performance gravel and mountain bike, currently branded Ocoee. The adventure brand was named based on an area close to the company in the mountains of eastern Tennessee where outdoor adventure...
June 26, 2020
PodiumRunner and Women’s Running Launch New Trail Running Content Experience
Boulder, Colorado, USA — June 26, 2020 — PodiumRunner and Women’s Running announce a new Trail Running Collection of online features, how-to, and in-depth gear reviews on their new websites. The content, available across both Women’s Running and PodiumRunner, collects the latest trail running content into one easy-to-access digital experience...
June 24, 2020
Meet Two New Products from Fenix: The E03R Keychain Flashlight and the LR35R 10000 Lumen Flashlight
Fenix Lighting is proud to be releasing not one, but two exciting new and very different flashlights. The E03R keychain flashlight and the LR35R rechargeable flashlight are both astoundingly bright for their respective sizes, user-friendly, and are packed full of distinctive features. While each product serves different purposes, Fenix built...
June 23, 2020
Momentous Releases Performance Collagen Product Scientifically Proven to Reduce Pain, Support Joint Health, and Increase Cartilage Mass
(Jackson Hole, Wyo.) June 23, 2020 – Momentous, a premium sports nutrition company, is proud to announce the release of a new addition to its product line: Collagen Peptides. Recognizing the problems that joint health presents to athletes, Momentous engineered a unique formula that combines PEPTIPLUS® and FORTIGEL® collagen with...
June 22, 2020
Norrøna Strengthens Spring Assortment with Innovative All-Activity Classics
BOULDER, Colo. (June 22, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, introduces new all-season technical apparel pieces across collections, including the falketind hiking collection, fjørå mountain biking collection and Norrøna outdoor classics collection for Spring 2021. Highlights for Spring 2021 include significant...
June 19, 2020
Solo Stove Ignites A Spark with New Product Line
SOUTHLAKE, Texas (June 19, 2020) - Solo Stove, designers of simple, ingenious solutions to make life easier, today announced the Solo Stove Grill, an innovative, easy-to-use, stainless steel charcoal grill with a lifetime warranty. The Solo Stove Grill provides an optimized experience and a design which drastically reduces the heat-up...
June 17, 2020
WANDRD Releases the FERNWEH Backpacking Bag & ROUTE Chest Pack on Kickstarter
Salt Lake City, UT (June 17, 2020) - In German, fernweh (FEIRN-Veyh) means "farsickness," or a longing for a far off place — a feeling all too familiar for many of us right now. With this farsickness and wanderlust in mind, WANDRD launched their first backpacking pack, the FERNWEH, on Kickstarter...
June 16, 2020
New Gregory Paragon, Maven backpacks earn top awards from Outside, Backpacker, Popular Mechanics magazines
SALT LAKE CITY, Utah (June 16, 2020)– Scoring a trifecta of awards for Spring 2020, the Gregory Paragon and Maven, the newest lightweight category backpacks from Gregory Mountain Products, earned accolades for versatility and functionality from testers with Outside, Backpacker and Popular Mechanics magazines. In April and May, Outside Magazine...
June 12, 2020
TerraTrike sees record-setting month for recumbent trike sales as many struggle with inventory
GRAND RAPIDS, Mich. — Amid record-setting sales numbers for the cycling industry as a whole, TerraTrike, the nation’s leading manufacturer of recumbent trikes, is celebrating its best month ever, with historic sales in May. Meanwhile, sister brands GreenSpeed and KMX are well-positioned to deliver inventory to new dealers looking to satisfy unprecedented...
June 10, 2020
Barebells Protein Bars Welcomes Reality TV Star Jackson Michie to Brand Ambassador Team
LOS ANGELES (June 10, 2020) – Barebells – the delicious high-in-protein, no added sugar* protein bar brand designed to feed your cravings – is proud to welcome reality TV star and influencer Jackson Michie to their growing team of brand ambassadors. Committed to fitness and wellness, Michie will grow our...
June 10, 2020
100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel
SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh and punishing conditions of the most treacherous gravel races on earth. The BWR Special Edition...
June 10, 2020
Rab Mythic Ultra 180 Sleeping Bag Grabs Award From Elevation Outdoors
Louisville, CO (June 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Elevation Outdoors honored the company’s Mythic Ultra 180 sleeping bag with a Peak Gear Award for 2020. Released by Rab ahead...
June 9, 2020
Nature’s Path Vows to Save The Turtles with SEE Turtles Partnership For World Sea Turtle Day
Richmond, B.C. (June 9, 2020) – Nature’s Path – the leading family-owned organic breakfast and snack food company – is celebrating World Sea Turtle Week on June 8-June 16 2020 – starting with World Oceans Day and culminating on June 16 with World Sea Turtle Day. Nature’s Path multifaceted giveback...
June 9, 2020
Protekt Launches Wellness Products Focused on Getting People Outdoors
SAN DIEGO (June 9, 2020)– Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people around the world with the tools they need to optimize health and get outside. The...
May 28, 2020
Meet the New Fenix PD40R V2.0 Flashlight
Fenix Lighting is proud to introduce the super-bright, rechargeable PD40R V2.0 flashlight. The upgraded PD40R V2.0 is not only built with an extremely high 3000 lumen output but also with a significant amount of upgrades from its predecessor. With a high output, easy-handling functionality, and rechargeability, the PD40R V2.0 is...
May 22, 2020
Kitsbow Partners with Wake Forest Baptist Health and Dogwood Health Trust To Launch New Face Mask Product
Old Fort, N.C. (May 22, 2020) — After pivoting its premium cycling apparel production to make face masks and face shields for first responders and medical providers in Western North Carolina eight weeks ago with support from the Dogwood Health Trust, Kitsbow is pleased to announce the launch of a new...
May 20, 2020
SPOT Introduces the New SPOT X Jeep® Edition 2-Way Satellite Messenger
Covington, LA (May 20, 2020) – SPOT LLC, a wholly owned subsidiary of Globalstar, Inc. (NYSE American: GSAT) and the leader in satellite messaging and emergency notification technologies, today announced the launch of an exclusiveSPOT X ™ Jeep® Edition 2-way satellite messenger. This newest product launch comes after SPOT recently...
May 19, 2020
Ben’s® Ramps up Tick Protection with Ben’s® Tick Repellent
LITTLETON, N.H. (May 19, 2020) – Ben’s®, maker of long-lasting insect repellents, introduces a new solution for maximum protection against ticks. The Centers for Disease Control and Prevention estimates there are about 300,000 new cases of Lyme disease in the United States each year, most of them unreported. Ben’s Tick Repellent 6oz...
May 18, 2020
Ruffwear Summer 2020 Product Line Now Available
BEND, OR (May 18, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, introduces their new summer line including a redesigned sleeping bag and pad, a convenient solution for carrying full pick up bags, a collaborative artist...
May 18, 2020
Nuun Hydration Debuts New 3-Part Performance Supplement System, The Podium Series
SEATTLE May 18, 2020 – Today the functional hydration company, Nuun, launches their newest product suite, The Podium Series. Designed for high effort and high-performance exercise, The Podium Series consists of three formulas: Nuun Prime, Nuun Endurance and Nuun Recover. Each of these is intended to meet the specific physiological...
