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November 20, 2020
Powder Magazine Unveils Cover Design For Final Edition
Jackson, Wyo. (November 20, 2020) - Legendary skiing publication Powder Magazine has unveiled its final issue after 49 years in circulation, and a photograph taken in the Wyoming backcountry from Teton Gravity Research lead photographer Nic Alegre graces the cover in a subtle nod to the magazine’s debut issue back...
November 20, 2020
Teton Gravity Research (TGR) Unveils New Sun Optics Program
Jackson, Wyo. (November 20, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle, today unveiled the new TGR Sun Optics, a collection of the world’s finest sunglasses handmade in Italy with polarized lenses by Carl Zeiss. The new TGR Sun Optics are now available online and...
November 19, 2020
GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance Food and Gear Storage Solution Engineered for People Who Live Ready
Austin, TX (Nov 19, 2020) – GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the switch on the cooler industry, the first-of-its-kind GOAT Cooler System delivers customizable storage and organization...
November 19, 2020
Hydro Flask Focuses Gift of Go Holiday Campaign on Providing Experiences and Giving Back
Bend, OR (November 19, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce the return of its Gift of Go Holiday Campaign inspiring shoppers to connect with loved ones...
November 19, 2020
Norrøna Introduces Expanded Backcountry, Mountaineering and Freeride Offerings for Fall 2021 Collection
BOULDER, Colo. (Nov. 19, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, today introduces its Fall 2021 collection, featuring new, lightweight backcountry touring pieces as part of its lyngen collection, as well as freeride and mountaineering product offerings as part of its lofoten...
November 19, 2020
HitchFire Expands National Sales Footprint
Santa Cruz, CA (November 19, 2020) HitchFire Grills, creator of the world’s first purpose-built hitch-mounted grill, which dares you to Grill Where No One Has Grilled Before™, is quickly expanding its sales footprint releasing the Forge 15 grill at national retailers REI and Backcountry.com and going live soon with Camping World. The rapid expansion of...
November 18, 2020
Why Plastics Shouldn’t Get a Pass: The Battle for Reusables in a Pandemic
The proliferation of single-use plastic this year due to COVID-19 has imperiled outdoor industry initiatives and given consumers tough choices. GearJunkie
November 18, 2020
Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021
DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most premiere gravel races. Launching today, the joint program offers 25 secured spots for Black, Indigenous...
November 18, 2020
Setton Farms Sweetens the Pistachio Industry with New Dark Chocolate Products
Terra Bella, CA (Nov 18, 2020) - Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is excited to announce the debut of three new dark chocolate varieties to their growing selection of pistachio offerings. Joining the brand’s popular Dark...
November 18, 2020
Coalition Snow Releases the Shred Sled — the Answer to Expensive Gear, Lift Tickets & Social Distancing This Winter
(Reno, NV — November 18, 2020) Women-owned and operated, Coalition Snow is excited to launch their USA Made Shred Sled — ready for your urban adventures. The predecessor of the snowboard, a snow surfing sled is a monoski, ridden like a snowboard, but with no binding. First invented by Sherman...
November 18, 2020
WANDRD Releases the FERNWEH Backpack & ROUTE Chest Pack on Wandrd.com
Orem, UT (November 18, 2020) - In German, fernweh (FEIRN-Veyh) means "farsickness," or a longing for a far off place — a feeling that continues to be all too familiar for many of us right now. With this wanderlust in mind, WANDRD launches their first backpacking pack on wandrd.com today. The...
November 17, 2020
Solo New York’s Popular Re:cycled Collection of Bags Now Made with Ocean Bound Recycled Plastic
NEW YORK, NY - November 17, 2020 - Solo New York (http://solo-ny.com), one of the largest bag brands in the world, today announces that its Re:cycled Collection of bags is now made with recycled ocean-bound plastic. Tens of millions of plastic bottles are discarded every day and the vast majority...
November 16, 2020
Ski resorts that you can rent out
If privacy and wide-open space are your main concerns this winter, then renting out an entire ski resort for the day with your pod is worth the splurge. Outside
November 16, 2020
Cotopaxi and MiiR Create Sustainable New Partnership And Drinkware Collection
(Salt Lake City, UT.) Nov 16, 2020 – Outdoor brands Cotopaxi and MiiR have created a powerful partnership to not only tackle the single use plastics crisis, but also to reinvent corporate expectations of “collaboration before competition”. The brands, both certified B Corps dedicated to giving back and doing good,...
November 16, 2020
Outdoor Research Expands Face Mask Program, Adds New Protective Essentials Collection
SEATTLE, Wash. (Nov. 16, 2020) – Outdoor Research, a longtime leader in outdoor and tactical apparel, has expanded its Protective Essentials Collection this fall, adding two new performance masks with a built-in replaceable filter, along with a range of other protective gear for face and hands, as the spread of...
November 16, 2020
Finnish Brand Blends Style and Function in Limited Edition Suunto 7, Suunto 3 Launch
HELSINKI, Finland (November 16, 2020) – Suunto, the global leader in sports watches, dive computers and precision instruments, blends style and function in time for the holidays with the release of limited edition Suunto 7 and Suunto 3, featuring the first-of-its-kind, fully microfiber textile watch strap. The new strap delivers increased...
November 12, 2020
Astral’s Latest Boot Is One Bad Motha Chukka
Asheville, NC – November 12, 2020 – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce the latest addition to their sustainable Hemp footwear collection: the Hemp Chukker. Astral’s take on the classic chukka boot, the all-new Hemp Chukker combines style and performance to deliver a boot with...
November 12, 2020
Inflaters Gonna Inflate; SylvanSport Upgrades Air Mattress
Brevard, NC – November 12, 2020 – SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce their updated and improved Cloud Layer Mattress: a self-inflating camping mattress designed for standalone use, or to nest with their popular Cloud Layer sleeping bags. A totally redesigned...
November 12, 2020
The Dragon x 686 Collaborative Jacket and Goggle – A cross-inspired dual camo colorway
SAN CLEMENTE, CA, (November 12, 2020) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, and 686, an apparel company known for uniquely crafted designs and collaborations, has introduced a new capsule collection for the Winter 2020 season. Inclusive of the 686...
November 12, 2020
Amari Launches First Water-Soluble Adaptogen-CBD Blends for Outdoor Industry
Boulder, CO (November 12, 2020) — Amari, Inc, a wellness company focused on providing plant-based solutions to support a healthy lifestyle, announces its official launch, of Amari Mountain Sports - Recovery. Designed with the vision to help outdoor enthusiasts get outside and adventure as hard as they want, as long...
November 11, 2020
Seirus Introduces HeatWave™ Base Layers
SAN DIEGO, CA (November 11, 2020)- Seirus is all about finding solutions to real problems, and in that vein, their new Heat Wave Base Layers provide supreme warmth, without bulk. Leveraging 30+ years of innovation and forward-thinking design, the new Heat Wave Base Layers merge Seirus’ proprietary HeatWave™ fabric with...
November 11, 2020
Bikerumor founder launches Content Marketing Newsletter for Outdoor Brands
Key Points: Bikerumor founder launches weekly content marketing newsletter Informed by 20+ years experience in marketing, publishing & product development Cycling & outdoor industry specific concepts Real world examples and big ideas brands can use immediately Pro Tips from top content marketing experts Join here: https://sendfox.com/bitesizecontent Greensboro, NC - Aimed...
November 10, 2020
Coalition Snow Announces The Coalition Clubhouse, A Virtual Community For Those Who Share a Love of Snow — Including Private BIPOC Mountaintop Group Led by Hana Saydek and Nia Brinkley
(Reno, NV —November 11, 2020) Launched late last month, the team at Coalition Snow is eager to welcome new members to the Coalition Clubhouse — a virtual community designed to support women, non-binary, and other underrepresented genders who share a love of winter and a love of snow. “Community is...
November 10, 2020
PeopleForBikes Unveils Toolkit for Improving Bicycle Networks in Cities and Towns
BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their communities. “We’ve been working with cities and towns for years to build protected bike lanes,...
November 10, 2020
Kitsbow & Swift Industries Collaborate to Launch All-New Hip Pack & Specialty Icon Shirt
Old Fort, N.C. (November 10, 2020) -- Cut from the same cloth and mutual admiration of cycling and outdoor adventure, Kitsbow and Swift Industries are excited to announce the launch of the Swift Anchor Pack and specialty Icon Shirt, both born from the collaboration blend of Swift’s adventure-true aesthetic and Kitsbow’s...
