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June 29, 2021
Saucony® Launches The All-New XODUS 11
WALTHAM, MA (June 29, 2021) – As trail running continues its growth trajectory, so too is the mileage that trail runners are racking up in the rough stuff. For long-haul runs, off-road adventurers need a shoe that’s built to go the distance. Today, global performance running lifestyle brand Saucony introduces...
June 29, 2021
Marmot Celebrates Its Partnership with The Venture Out Project
Rohnert Park, Calif. — Jun 29, 2021— This month Marmot announced a continuation, expansion, and appreciation of its partnership with The Venture Out Project, a 501c3 non-profit that leads outdoor trips and courses for LGBTQ+ people to experience the outdoors and providing education and support that helps schools and organizations...
June 29, 2021
ARTILECT and Nuyarn Mark a New Level of Material and Design Collaboration
BOULDER, Colo. - June 29, 2021 - ARTILECT®, a new action/outdoor brand, and TMC Ltd, owner of Nuyarn, are proud to be collaborating to design a wide range of technical apparel and accessories using the groundbreaking and industry-first Nuyarn, a proprietary spinning technology that creates new possibilities for developing first-to-market...
June 28, 2021
Phunkshun Wear Eyes Expansion Year With Eyes On Summer Market
Boulder, CO (June 2021)- Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today unveiled a new product line, sales manager, and public relations firm of record, all geared to expand the company’s footprint during an expansion year. Founded in 2011 in...
June 28, 2021
Sweet Protection’s Trailblazer Mips tops the renowned Virginia Tech Helmet Ratings
(Trysil, Norway) - Sweet Protection, the industry leader in high-performance Helmets, Eyewear and Technical clothing announced today that its celebrated Trailblazer Mips Helmet has received the highest rating to date of more than 120 helmets currently tested by the renowned Virginia Tech Biomechanics Helmet Lab. In collaboration with the Insurance Institute for...
June 28, 2021
When the elements get difficult, Dermatone will be there for USA Luge
LAKE PLACID, N.Y.– June 28, 2021 – Dermatone and USA Luge have signed a four-year agreement, effective through June 1, 2026, whereby Dermatone will provide its products for athletes, coaches and staff. Dermatone becomes an Official Supplier for the luge national governing body in the categories of frostbite protection, lip...
June 28, 2021
Hyland’s Doubles Down on Cycling, Adding Paul Thomas to the Hyland’s Powered Family
LOS ANGELES – June 28, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is proud to announce the addition of elite cyclist Paul Thomas to the Hyland’s Powered athlete roster. Thomas will support the cycling initiatives of Hyland’s Powered, including coaching their cycling teams at the 2021...
June 24, 2021
A Fit for Every Body: REI Co-op Announces Expanded Apparel Sizing
The retailer will soon offer up to women’s size 20 in a core group of activities. Yoga, hiking, snow sports, running, fitness, swimming, and cycling are at the top of the list. Not only will it offer gear in a wider range of sizes, but it will also commit to...
June 24, 2021
Canada Goose To Go Fur-Free By End Of Next Year
Canada Goose announced that it would end the use of fur in all its products. Through a phased approach, Canada Goose will end the purchase of fur by the end of 2021 and cease manufacturing with fur no later than the end of 2022. SGBMedia
June 24, 2021
Appalachian Gear Company Ramps Up Production with New NC Facility
Kings Mountain, NC – June 24, 2021 – Appalachian Gear Company, an outdoor lifestyle company specializing in American-made performance apparel and gear, is proud to announce its expansion into a new manufacturing facility in Kings Mountain, North Carolina. The move will allow the brand to significantly increase production of its...
June 24, 2021
Mountainsmith Unveils New Cona Line
Boulder, CO (June 2021) - Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, today unveiled its new CONA series of backpacks, giving the company a new premium line of packs with crossover aesthetic and...
June 24, 2021
ALPS Mountaineering Introduces New “Go Anywhere” Shelters
New Haven, Mo.- ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, has launched two new products designed for backpackers and long-haul day hikers. The Ultra-Light Tarp Shelter is the ideal solution for minimalist backpackers looking to shave weight from their packs and simplify...
June 24, 2021
Cold Steel’s Complete Kitchen Classics Knife Set
Irving, TX- Cold Steel, manufacturer and innovator of purpose-built knives and blade tools for everyday carry, tactical, and hunting applications, expands their culinary cutlery with the Cold Steel Kitchen Classics Set, a complete knife set designed for the American family household. The Cold Steel Kitchen Classics series feature high performance...
June 23, 2021
Performance and Sustainability are Focus Of La Sportiva’s S22 Apparel Line
June 23, 2021 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, apparel, and ski hard goods, today announces the introduction of the brand’s new apparel collection for Spring 2022. This extensive collection of climbing, running, and hiking apparel for both men and women focuses on exceptional...
June 23, 2021
Camping with cannibas: Harrison campground welcomes weed
At 4:20 p.m. most afternoons, guests at Camp Laughing Grass gather around the pavilion for happy hour. Unlike most happy hour gatherings, however, you will not find low priced cocktails or discounted appetizers. Instead, you’ll find happy campers passing around a blunt or joint. Portland Press Herald
June 22, 2021
GoPro Announces New ‘Open GoPro’ API for 3rd Party Apps/Devices
GoPro has just announced a new open API for 3rd party companies/apps to use, called Open GoPro, allowing them to integrate with their cameras, starting with the GoPro Hero 9. The API (Application Programming Interface) allows a slew of functions over wireless interfaces, including control as well as transfer of media....
June 22, 2021
Ascent Protein Releases Limited-Time-Only Blueberry Raspberry Pre-Workout Flavor
DENVER, COLORADO - June 22, 2021 - This week, Ascent Protein announced a limited-time only release of their Pre-Workout product in Blueberry Raspberry. It will be sold for a limited time on Ascentprotein.com and Amazon starting June 22nd. The limited-time release of Blueberry Raspberry Pre-Workout joins a lineup of delicious flavors...
June 22, 2021
NATHAN Sports’ Pinnacle 12L Hydration Vest Earns REI Co-op Editors’ Choice Award
Fountain Valley, CA - NATHAN Sports is thrilled to announce that its latest innovation in hydration vest technology, the Pinnacle 12L, has earned the REI Co-op Editors’ Choice Award. These awards honor the top-performing gear carried by the retailer, and the new Pinnacle vest struck testers with its ingenious storage...
June 21, 2021
Startup PedalCell launches patented technology that charges devices from bicycle motion
Chicago, Illinois (June 22nd, 2021) Startup PedalCell, based in Chicago, IL, is rushing to create more inventory after a spring demand surge. Founded by three engineer cyclists, their patented USB device charger generates power from a cyclist's motion and started shipping in October 2020. PedalCell can charge USB devices such...
June 21, 2021
Appalachian Gear Company Debuts First-of-its-Kind Sleeping Bag
Kings Mountain, NC – June 21, 2021 – Appalachian Gear Company is committed to giving customers the best night of sleep possible on the trail. The outdoor lifestyle brand is proud to announce a revolutionary new sleeping bag featuring its All-Paca™ fabric. The highly water resistant, highly breathable Ugly Bag...
June 21, 2021
Cotopaxi to Launch Camp Collection in Partnership with Teva, MiiR, and ENO
Salt Lake City, UT. (June 21, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, is excited to announce their adventure-ready partnership with fellow outdoor brands Teva, MiiR, and ENO. The Camp Collection is a celebration of summer and camping season, paired with a commitment to responsibly...
June 21, 2021
New Lipguard SPF 28 Sunscreen Lip Balm from Zealios Now Available
(BEND, Ore.)– New LipGuard SPF 28 Sunscreen Lip Balm, the latest product from Zealios, a leader in performance body care products developed by athletes, for athletes, is now available for purchase through the Zealios website and Amazon, the company announced today. LipGuard’s formula of active sun protectant ingredients, natural shea...
June 18, 2021
The Drop: Mission Workshop X Afterschool Projects
LOS ANGELES, Calif. - June 18, 2021 - California brands Mission Workshop and Afterschool Projects today announce a new collection of apparel and packs that meld Mission Workshop’s knowledge in technical materials with the spirit and playfulness of Afterschool Projects. The collaboration all started with a question and an experiment:...
June 17, 2021
Arc’teryx Unveils New Climbing Uniforms for Climbing Escalade Canada
NORTH VANCOUVER, Canada – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, unveils the official national team uniforms to be worn by the Canadian Climbing Team and Climbing Escalade Canada (CEC) high-performance athletes at all international competitions. In March 2021, Arc’teryx entered into a multi-year...
June 17, 2021
USWE’s New EPIC™ Series All Mountain Pack
MALMӦ, Sweden - USWE, a leader in packs for action sports, today announces the launch of its new EPIC™ Series packs for mountain bike enthusiasts with performance in mind. Featuring USWE’s proprietary NDM™ 1.2 harness system, smart organization, and multiple size capacity options, the EPIC Series offers the perfect fit...
