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April 13, 2021
Royal Robbins Celebrates Earth Day; Announces Sustainability Initiatives for 2021
SAN FRANCISCO, Calif. (April 13, 2021)— Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. Today, Royal Robbins remains dedicated to making durable, eco-conscious clothes so customers can adventure more with less. The company announces significant sustainability initiatives for 2021. This...
April 13, 2021
Machines For Freedom Launches New Category In Versatile Off-Road Collection
Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new category of cycling for the previously road-specific apparel brand, the Versatile Off-Road Collection is a dirt-inspired...
April 13, 2021
EcoVessel Launches ‘WanderWare’ Utensil Set and Telescopic ‘QuickStraw’; Expands Line of Plastic-Free Accessories for Consumers On-The-Go
Boulder, Colorado - April 13, 2021 - This week, EcoVessel announced the launch of their new ‘WanderWare’ reusable utensil set and telescopic ‘QuickStraw,’ further expanding their line of plastic-free, reusable accessories designed for the active lifestyle consumer. The ‘WanderWare’ 7” compact utensil set features premium, food-grade stainless steel and includes...
April 12, 2021
Dick’s Sporting Goods Opens Interactive Store ‘House of Sports’
If you’re looking to get in a quick workout with gear off the shelf, you’ll want to check out the 100,000-square-foot building in the Eastview Mall. Called House of Sport, the store includes an indoor rock-climbing wall, golf driving bay, putting bay, and health and wellness store. A track-and-turf field sits...
April 12, 2021
Fjällräven Spring/Summer 2021 Products Focus on Durable, Functional and Timeless Design
LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close collaboration with nature in warmer weather and their commitment to creating products made for a...
April 12, 2021
Black Diamond Equipment Announces Voluntary Recall for PIEPS DSP Avalanche Transceivers with Neoprene Carrying Case
SALT LAKE CITY, UT -- Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, in cooperation with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily recalling the PIEPS DSP avalanche transceivers with the neoprene carrying case. Black Diamond is the North American...
April 12, 2021
Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey
STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested by top competitors, six uniquely formulated powder mixes hydrate athletes across three phases of their...
April 11, 2021
Patagonia Will No Longer Add Corporate/Brand Logos
Patagonia announced that it is “transitioning away” from adding corporate logos to its products due to environmental reasons. The company has found that adding an additional non-removable logo reduces the life span of a garment, often by a lot, for trivial reasons. SGB Media
April 11, 2021
Yosemite to Re-Implement a Day-Use Reservation System
Yosemite National Park – Beginning Friday, May 21, visitors to Yosemite National Park will need a day-use reservation to enter the park. The temporary day-use reservation system will allow the park to manage visitation levels to reduce risks associated with exposure to COVID-19, according to a release from the National...
April 8, 2021
GOAT BOXCO Expands Product Collection with Launch of Compact HUB 50 Storage System
Austin, TX (April 8, 2021) – GOAT BOXCO is launching their latest product the HUB 50, a high-performance food, beverage and gear storage solution built following their flagship product, the HUB 70. Engineered to flip the switch on the cooler and gear storage industries, the first-of-its-kind GOAT HUB System delivers...
April 8, 2021
PHOOZY Reels In Half A Million Dollar Deal on ABC’s Shark Tank
CHARLOTTE, NC: PHOOZY, maker of lightweight protective thermal capsules for phones, tablets, and laptops, landed a lucrative $500,000 investment on their recent April 2nd Shark Tank appearance on ABC. The Charlotte-based brand co-founded by Kevin Conway and Josh Inglis, wowed all of the investors but ultimately landed a deal with Lori...
April 8, 2021
Aquasphere Introduces “A Lens For Every Condition” Guide to Educate Swimmers on Ideal Lens Options
VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces "A Lens For Every Condition" guide designed to educate swimmers on their ideal lens options. Sorted by various swimming conditions, from extreme sun or cloudy to overcast, rainy...
April 7, 2021
Outdoor Brands That Guarantee Their Gear for Life, 2021 Edition
The thing is, we don’t all have an extra $400 laying around to replace a rain jacket that busts a seam too soon. Plenty of outdoor brands have either a full or limited lifetime warranty. It may sound like a marketing ploy when you see it on a website, but...
April 7, 2021
Stanford University Leader Collaborates with former The North Face Innovation Expert on Global Textile Energy Transformation
Sunnyvale, CA (April 7, 2021) - EEnotech, a clean tech foundry accelerating research from Stanford University, today unveiled LifeLabs™, the commercialization of textile patents from Stanford’s advanced materials laboratory. Founded by Professor Yi Cui, director of Stanford University’s Precourt Institute for Energy and a 15-year veteran of Stanford's Department of...
April 7, 2021
PrimaLoft Introduces Fully Recycled Ethical Down Alternative, PrimaLoft® Insulation ThermoPlume®
LATHAM, N.Y. (April, 2021)- PrimaLoft, Inc., a global leader in advanced material technology, has launched a new version of his best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out of post-consumer recycled materials. Four years after the introduction of the first blowable synthetic insulation, the...
April 6, 2021
New PRO frames by Costa add performance features to help keep anglers on the water longer
DAYTONA BEACH, Fla. (April 6, 2021) – Costa Sunglasses, the first manufacturer of color-enhancing all-polarized glass sunglass lenses, overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO - because the best can always get better. The new frames build on Costa’s commitment...
April 6, 2021
KUIU Ultralight Hunting Gear Selects Groundswell PR as Agency of Record
Dixon, CA (April. 6 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is excited to announce its partnership with Groundswell PR. Groundswell PR will implement an integrated communications strategy, increasing consumer awareness around KUIU’s product technology innovations and Conservation Direct. “We’re excited to partner with the talented...
April 6, 2021
Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations....
April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
April 6, 2021
Matador and Volcom Team Up to Offer Innovative Solutions for the Surf Community
BOULDER, Colo. (April 6, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, and Volcom, a modern lifestyle brand rooted in board sports, today announce the Matador X Volcom Collaboration. Combining Volcom’s heritage within the surf community and Matador’s expertise in lightweight travel, the collaboration offers ultralight,...
April 5, 2021
Midland Radio Expands MicroMobile Line with MXT275VP4 Bundle
KANSAS CITY, Mo. (April 5, 2021) – Leading two-way communications manufacturer, Midland Radio Corporation, today introduced the MicroMobile MXT275VP4 Bundle to consumers. The new bundle combines the features and benefits of the popular MicroMobile MXT115 GMRS Radio into an even more versatile package with all unit controls fully integrated into...
April 5, 2021
Bajio Partners With Fly Fishing Climate Alliance, Commits to Carbon Neutrality
New Smyrna Beach, FL (April 5, 2021) - Bajio, makers of blue-light filtering sustainable performance sunglasses built to save saltwater flats around the world, is excited to advance their environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked...
April 1, 2021
Groundbreaking SuperStarch Energy Now Available in Pre-Mixed Pouches
(Woodbridge, CT) The UCAN Company is launching an extraordinary innovation in sports fueling called UCAN Edge. It is the first and only SuperStarch-based energy product in a portable pouch. UCAN Edge delivers peak athletic performance without compromising your health and metabolic fitness, all in a convenient format. “I’ve used Edge...
April 1, 2021
REI Cuts International Adventures to Focus on U.S. Destinations
The Seattle-based co-op announced it will cancel all international trips after May 21, providing full refunds to travelers who have booked in advance. It cited a 28% rise in domestic bookings from 2019, calling 2021 one of its "strongest years" for adventure travel sales. Yahoo
April 1, 2021
Mountainflow eco-wax launches a new line of natural products
BONEDALE, Colorado (April 1, 2021) – Mountainflow eco-wax today announced a new line of all-natural, sustainable mustache wax for the discerning mustachian looking for an upgrade in handsomeness and sex appeal. The new line of men’s grooming waxes will debut in three exciting flavors; light-beer, mountain musk, and cool-ranch. “At mountainFLOW,...
