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March 18, 2021
Dry On: Matador Launches Towels Engineered for Ultralight Pursuits
BOULDER, Colo. (March 18, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its Ultralight Travel Towels, lightweight towels designed for compact portability and maximum absorbency. The towels, which are offered in two sizes, compress into an integrated mesh stuff sack for convenient stowing. “We’ve...
March 18, 2021
INFINIT Expands Endurance Fuel Line with GO FAR + Plant Protein
Cincinnati, OH, March 18, 2021 – INFINIT Nutrition introduces a new vegan friendly endurance drink mix to their line of dietitian-designed sports nutrition solutions. :GO FAR, an all-in-one endurance fuel with protein and the cornerstone of the INFINIT Nutrition product line, is now available in a new plant-based variety. The...
March 17, 2021
Introducing Culturelines: An ARTILECT Studio Project
BOULDER, Colo. - MARCH 17, 2021 - ARTILECT, a new performance-driven apparel brand, today announces the official launch of Culturelines, a new magazine and website designed to document the paths we follow, the people we meet, and the things we discover along the way. The goal is to surface stories...
March 17, 2021
Big Agnes Supports Conservation Organizations with New Nature Print Chair Collection
STEAMBOAT SPRINGS, Colo. (March 17, 2021)– Big Agnes, the Steamboat Springs-based outdoor equipment brand, today introduced its new Nature Print Chair Collection, a continuation of the brand’s furniture line featuring prints inspired by the natural surroundings near the brand’s headquarters. The new collection includes “Brown Trout”, “Lichen” and “Elevation” prints,...
March 16, 2021
Snowbasin’s Award-Winning Learning Program on Sale Now
Snowbasin, Utah (March 16, 2021)– Snowbasin Resort launched sales earlier this week for its award-winning “Learn and Earn” program for the 2021-2022 season. The program provides a road map for learning for first time skiers and snowboarders, offering a host of incentives to participants including three full day lessons, rentals...
March 16, 2021
Deuter Kid Comfort Framed Child Carrier Earns REI Co-op Editors’ Choice Award for 2021
LONGMONT, Colo. (March 16, 2021) —Deuter, the global leader in backpacks and outdoor equipment, celebrates the recognition of its Kid Comfort Child Carrier with an REI Co-op Editors’ Choice Award for 2021. REI Co-op’s editorial awards program highlights the top-performing products in a set of rigorous field tests by REI staff...
March 16, 2021
SKLZ Launches into Lacrosse with Quickster Lacrosse Goal and Universal Shooting Targets Training Products
Carlsbad, Calif. (March 16, 2021)— SKLZ, the leader in premium sports training equipment and fitness gear, debuts two new lacrosse training products—the Quickster Lacrosse Goal and the Universal Shooting Targets—to establish the SKLZ lacrosse category. The portable and low-cost Quickster Lacrosse Goal and the easy-to-use Universal Shooting Targets are now available...
March 16, 2021
New Strike Indicator Revolutionizes Simplicity and Accuracy in Fly Fishing
Nashville, TN (March 16th,2021) - The Strike Indicator Company continues to innovate with their best-selling New Zealand Strike Indicator System. Experienced fly anglers know that 90% of a trout’s diet are sub-surface nymphs, and so by mimicking nymph behavior with an adjustable, knotless, sensitive and stealthy system boosts fly fishing...
March 16, 2021
GCI Outdoor Introduces New Outdoor Rockers and Chairs for Spring/Summer 2021
HIGGANUM, Conn. (March 16, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is excited to introduce five new chairs to its already impressive catalog of camp and outdoor chairs. “The new chairs for the 2021 season are in response to feedback from our customers and retailers,”...
March 16, 2021
Grundéns Outfits Anglers Head-to-Toe with Launch of SeaKnit Boat Shoe
March 16, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces its highly anticipated spring collection launch, led by the SeaKnit Boat Shoe. In high demand since pro angler Skeet Reese won the first Major League Fishing event at Lake Okeechobee in February, the...
March 16, 2021
Headsweats Partners with Humane Society of Central Oregon to Give Animals a New Life through Baxter Collection
BOULDER, Colo. March 16, 2021 – Headsweats, the leader in high performance apparel and headwear, has partnered with the Humane Society of Central Oregon to support their mission to advocate and care for animals. Twenty percent of proceeds from the Headsweats animal-themed Baxter Collection of performance gear will be donated...
March 15, 2021
Decathlon Showcases Innovations in Camping, Hiking, Outdoor Gear for Spring, Summer 2021
SAN FRANCISCO (March 15, 2021)— Innovation is at the heart of everything Decathlon, the world’s largest sporting goods retailer, does, and it was on full display last week when the company revealed its 2021 spring/summer collection for outdoor and mountain brands, Quechua and Forclaz, live from its mountain headquarters at...
March 14, 2021
Introducing the Latest Running Headlamp From Fenix, The HL18R-T
Fenix is known for offering some of the best trail running and hiking headlamps on the market, and their latest release is no exception. Introducing the HL18R-T. This revolutionary running headlamp from Fenix offers the perfect combination of lightweight design and high-performance features. The HL18R-T headlamp features Fenix’s innovative patented...
March 14, 2021
REI Delivers Its Debut Hiking Boot Range
Six months after REI Co-op revealed that it was creating its own footwear, the outdoor retail giant is ready to deliver two adventure-ready hiking boots, the Traverse and the Flash. Read more on Footwear News and check out an in-depth review on Gear Junkie.
March 12, 2021
Vertical Brands Unveils Line of Outdoor Apparel from CB Sports
Eatontown, NJ. – Vertical Brands (“VB”) launches the new outdoor apparel line for CB Sports. The iconic CB Sports brand was an enormous success in the 1980s. They were originally founded on the purity and necessity of better designed and practical skiwear for the Northeast’s ski slopes. A world-class skier...
March 11, 2021
Alex Honnold Announces New Podcast Climbing Gold
Honnold will team up with veteran podcaster and outdoor personality Fitz Cahall to release the ten-part series, which documents the history of climbing. Each episode will feature stories from climbers of different generations, putting into context how they stood on the shoulders of their predecessors, and how they paved the...
March 11, 2021
Osprey Aether™ 55/Ariel 55 Named BACKPACKER Magazine Editors’ Choice Gold Award Winner
Cortez, CO – March 11, 2020– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the brand’s men’s Aether™ 55 and women’s Ariel 55, received BACKPACKER Magazine Editors’ Choice Gold Award. The Editors’ Choice Gold Award is bestowed on products that have sustained years of...
March 10, 2021
Garmin enters the powersports market with an all-new off-road product assortment
With the new rugged Tread™ powersport navigator with Group Ride Radio, Garmin PowerSwitch™ digital switch box, and the BC™ 40 wireless camera with tube mount, riders can hop on their side-by-side, ATV, or snowmobile to navigate rolling sand dunes, wild forest trails in the rain, or cold snow tracks in the mountains with confidence. Business Wire
March 10, 2021
Filson and Ducks Unlimited Expand Limited Edition Collection
SEATTLE, Wash. (March 10, 2021)– Filson and Ducks Unlimited (DU), two iconic American heritage brands, today announced a new assortment of limited edition co-branded products. The new Filson x Ducks Unlimited luggage and apparel pieces are an expansion of last year’s partnership and accompanying product collection. All products feature DU’s...
March 10, 2021
Mountain Hardwear Ghost Whisperer Ultralight Jacket Earns 2021 Backpacker Editor’s Choice, Gold Award
Richmond, Calif. (March 10, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that their Ghost Whisperer Ultralight Jacket earned the coveted 2021 Editor’s Choice, Gold award from Backpacker Magazine. The rare 1,000-fill RDS-certified down jacket hit the market in...
March 10, 2021
Ascent Recovery Water Gains National Distribution at The Vitamin Shoppe
DENVER, COLORADO - March 10, 2021 - Ascent, a sports nutrition company committed to providing cleaner and purer protein to athletes, today announced a new distribution deal with The Vitamin Shoppe, a New Jersey-based retailer of nutritional supplements. Ascent’s recently launched Recovery Water will be available at 247 retail locations...
March 10, 2021
Indyeva Launches New Spring/Summer 2021 Women’s Apparel Collection
MONTREAL (March 9, 2020) — Indyeva (formerly Indygena), a thoughtful outdoor clothing company for women, unveils its highly anticipated apparel collection for Spring/Summer 2021 today. With sustainability, comfort and style at the core of the brand, the new Spring collection is inspired by the ever-changing seasons and women who are...
March 10, 2021
Best-selling Costa sunglasses now available in extended sizing – for every angler
DAYTONA BEACH, Fla. (March 9, 2021) – Costa Sunglasses, maker of high-performance, adventure-ready eyewear, is expanding its core performance line to include extended sizing in two of its best-selling frames, Ferg™ and Spearo™. The Ferg and Spearo XL deliver performance and comfort - in an extended size - to keep...
March 9, 2021
NEMO’s New Moonlite™ Recliner Wins Backpacker’s Editors’ Choice Award
[DOVER, NH, March 9, 2021] — NEMO, an award-winning designer of outdoor gear and accessories that are built to improve the experience of adventure, has won Backpacker’s coveted Editors’ Choice award for its new, lightweight, packable Moonlite™ Reclining Chair. “Just nine standout products emerged from a testing season like no...
March 9, 2021
Dermatone Introduces Flavors to its Legendary Lip Balm
Southport, CT –Dermatone, the official sunscreen, lip balm and frostbite protection of U.S. Ski & Snowboard Team, is expanding its medicated, broad-spectrum SPF 30 lip balm to include four new flavors: Coconut, Green Tea, Mango, and Pomegranate. The product is available today on Dermatone.com and at specialty retailers. “Dermatone has...
