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October 6, 2020
Yakima Releases Innovative OnRamp Bike Rack
LAKE OSWEGO, Ore., October 6, 2020– The transportation of Electronic Bicycles, or “E-Bikes” just became a whole lot easier. Yakima is proud to introduce the OnRamp, an incredibly convenient way to load and transport heavier than average bikes, such as E-bikes. With an included bike ramp and fully adjustable cradles...
October 5, 2020
NOCCO BCAA Beverage Brand Announces Partnership With Classic Distributing and Beverage Group Inc.
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has partnered with Classic Distributing and Beverage Group Inc. to expand their Southern California footprint due to swelling consumer demand. With Classic Distributing, NOCCO’s flavors will become more widely available to regional consumers...
October 5, 2020
GoSun Launches Flatware: Utensils That Fit In Your Wallet, Not The Ocean
October 5, 2020 (Cincinnati, OH) - Green Energy Company GoSun - known for their ingenious solar ovens and appliances - introduce their latest innovation: Flatware. The size and shape of a credit card, Flatware - a pop out travel utensil set - aims to target single-use plastic head on by...
October 5, 2020
SPOT Introduces the New SPOT Gen4 Jeep® Special Edition Satellite Messenger
Covington, LA (October 5, 2020) – SPOT LLC, a wholly-owned subsidiary of Globalstar, Inc. (NYSE American: GSAT) and leader in satellite messaging and emergency notification technologies, today announced the launch of the SPOT Gen4 Jeep Special Edition Satellite GPS Messenger™. This product launch is the latest addition to the SPOT...
October 5, 2020
James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised
Fayston, Vt. (Oct. 5, 2020)— Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal...
October 5, 2020
Ruffwear Launches Fall/Winter 2020 Product Line
BEND, OR (October 5, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch their new fall/winter line. This season’s gear equips dogs to get outside with their humans in the colder months ahead...
October 5, 2020
Live Event Photography – powered by Space
A UK space company has launched a service to deliver real time events photography for the first time – removing the unnecessary waiting time for images after a sporting event. A £900,000 investment from the UK Space Agency in partnership with the European Space Agency will support developers at AWOL,...
October 1, 2020
SKLZ Introduces New Line of Premium Baseball Batting Tees
Carlsbad, Calif. (October 1, 2020) - SKLZ, the leader in sports training equipment, introduces a new collection of premium baseball batting tees, available at sporting goods retailers beginning in October. The new SKLZ batting tees and baseball training aids are designed to improve all aspects of your swing and make...
October 1, 2020
Knog Introduces the Bilby Headlamp to North American Market
October 1, 2020 – Melbourne, Australia – Knog, the designer of cult-favorite bike accessories and outdoor lighting products is thrilled to announce the official North American launch of the Bilby—the world’s most powerful silicone headlamp. Rechargeable, lightweight and seriously bright, the new Bilby 400 Lumen Silicone Headlamp is guaranteed to...
October 1, 2020
Dragon Alliance Debuts New Lens Changing Technology in Winter 2020 Goggles
SAN CLEMENTE, CA, (Oct. 1, 2020)–Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, rounds out its extensive goggle lineup with the addition of the PXV2 and RVX OTG. The PXV2 is an update to the groundbreaking PXV goggle, now featuring Swiftlock...
October 1, 2020
Matador Protects Medicines and More with new Waterproof Travel Canisters
BOULDER, Colo. (October 1, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Waterproof Travel Canisters, aluminum containers designed for organizing small items during transit. The canisters, which come in 40-mL and 100-mL sizes, are fully waterproof and food-safe, offering a durable and ultralight...
September 30, 2020
Dick’s Sporting Goods Commits to Remove All Single-Use Plastic Bags From Stores by 2025
The Coraopolis, Penn.-based retailer also revealed that it has joined forces with Closed Loop Partners’ Center for the Circular Economy to seek more sustainable solutions to replace the current retail bag through the Beyond the Bag initiative. Read more on Footwear News.
September 30, 2020
BUFF® Expands on Filter Mask Offerings with New Filter Tube
SANTA ROSA, California (Sept. 30, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF® Filter Tube. The new accessory is the second offering in BUFF®’s filtered mask collection that...
September 30, 2020
Last Call for Entries: BOGS Design-a-Boot Contest Ends October 9th
Portland, OR (September 30, 2020) - BOGS, the footwear brand known for innovative materials and original prints, is issuing a final call for all creative adults and children to submit their original artwork for the brand’s bi-annual Design-a-Boot contest. As the October 9th deadline draws near, fans can send their...
September 30, 2020
Melanie Webb to Teach Premier Mother Nature’s Gym Outdoor Fitness Retreat Jump-Start Workshop
(Park City, Utah) – Retreat facilitator and author Melanie Webb announces the release of her new fitness education course Mother Nature’s Gym Outdoor Fitness Retreat Guide Certification and supporting Jump-start Workshop. The course will be kicked-off with a live jump-start workshop in Park City, Utah. The course combines functional exercises...
September 29, 2020
Pinarello Introduces Limited Edition Hani Rashid Dogma F-12
TREVISO, Italy – Pinarello, a leading brand of premium road bicycles, accessories, and apparel, today announced a new collaboration with Hani Rashid, a visionary architect, educator, and co-founder of New York City based architecture firm Asymptote Architecture. Together, Pinarello and Hani Rashid have developed a super limited collaboration, with Hani...
September 28, 2020
Ventum Releases GS1, a New Performance Gravel Bike
(Heber City, UT) Building off its existing performance-inspired line of triathlon and road bikes, Ventum has announced its first-ever gravel bike, the GS1. Whether riding on forest trails or gravel frontage roads, the versatile GS1 is designed to go fast where the pavement ends. The bike will officially go on...
September 26, 2020
College Kids Are Flocking to Outdoor Education Programs
Many students would rather be outside than stuck on Zoom all day—and most programs can't keep up with the surge in demand. Read more on Outside.
September 9, 2020
The XTERRA Podcast, Ep6 with Paula Reid Available Now
Honolulu, HI (September 9, 2020) - She has cycled through 50 countries and done a good deed in each, skied to the south pole, sailed around the world, and streaked through towns. Paula Reid is an advocate for knowingly going into the unknown, a master of adventure psychology, and a...
September 9, 2020
PrimaLoft® Bio™ To Launch with over 15 Brand Partners this Fall
LATHAM, N.Y. (August, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is partnering with more than 15 outdoor sports, fashion, lifestyle and home furnishing brands to introduce PrimaLoft® Bio™ to consumers, this fall. PrimaLoft Bio is the first biodegradable*, 100% recycled synthetic insulation and performance fabric. “The prevalent...
September 8, 2020
Uncharted Supply Co. Celebrates National Preparedness Month with Their Best Sale of the Year
PARK CITY, UT (Sept. 8, 2020) - From the COVID-19 pandemic to riots and natural disasters sweeping the nation, there’s never been a better time to get equipped for the unexpected. In honor of National Preparedness Month, preparedness-focused adventure brand, Uncharted Supply Co. announces the launch of their first-ever September...
September 8, 2020
ORCA Coolers Expands Offerings for Fall 2020 with Vino Tumbler and Soft-Sided Coolers
NASHVILLE, TN. (Sept. 8, 2020) — A brand created by outdoor enthusiasts for outdoor enthusiasts, ORCA (Outdoor Recreation Company of America) announces the launch of its all-new ORCA Vino wine tumbler and two soft-sided coolers, the ORCA Walker 20 and ORCA Walker Tote. “Our customers have been asking for a...
September 8, 2020
Altexa & GHS Holdings Announce Launch of HDry Brand® in North America
Bethel, CT (September 8, 2020) - This week, Altexa srl and GHS Holdings announced the launch of the HDry® brand in North America. HDry is the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable membrane. HDry’s entrance into the North American market means more...
September 8, 2020
State-of-the-Art Design with Nature’s Toughest Material: PMI’s Stanley Brand Introduces the Titanium Series
SEATTLE, WA (September 8, 2020) – Stanley, a PMI Worldwide brand, is launching its most premium, lightweight drinkware, the all-new Titanium Series with TiVac™. The series infuses the brand’s pioneering double-wall vacuum insulation with nature’s most durable yet lightweight material: titanium. The new series features three uniquely designed drinking vessels...
September 3, 2020
KÖE Organic Kombucha Brings Fruit-Forward Flavor to All SoCal 7-Elevens
LOS ANGELES – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can – will be available at all 7-Eleven stores in Southern California this September. KÖE, which is based in Los Angeles, will introduce their popular Lemon Lime, Strawberry Lemonade, and Mango flavors at 1,300+ locations. “We’re so...
