Sponsorships

October 4, 2021

Showcased

UnTapped Maple announces role as official nutrition and hydration partner of Big Sugar NWA

RICHMOND, VT—UnTapped Maple announces that it will be the official nutrition and hydration partner of the Bentonville, AK-based Big Sugar NWA Gravel Race. The race, kicking off on Saturday, October 23, is billed as an event that sports 100 miles of challenging terrain that showcases the beauty of Northwest Arkansas...

October 14, 2021

Altra Announces Partnership with Elite Distance Runner Frank Lara

DENVER (Oct. 14, 2021) – Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and enhance...

October 12, 2021

KUIU Releases New Super Down Burner Parka For Extreme Cold Conditions

Dixon, CA (October. 12th 2021) – KUIU, the leading manufacturer of performance hunting gear, is excited to announce the addition of the Super Down Burner Parka to their growing line of outerwear. Designed with proprietary, state-of-the-art materials, the Super Down Burner Parka is KUIU’s solution for staying warm in sub-zero...

September 22, 2021

Honey Stinger Launches NIL Program to Support Collegiate Athletes

STEAMBOAT SPRINGS, Colo. (Sept 22, 2021) /OUTDOOR SPORTSWIRE/ Honey Stinger is pleased to introduce its Hive College Ambassador Program, supporting student-athletes across the country in compliance with the NCAA’s recently updated name, image, and likeness (NIL) policies. The program will be accessible to student-athletes from any college or university through...

September 21, 2021

Nutrition Company MANTRA Labs Announces New Partnership with HYROX

AUSTIN, Tex. - SEPTEMBER 21, 2021 /OUTDOOR SPORTSWIRE/ MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces a new partnership with the unique global fitness series - HYROX. MANTRA Labs will serve as an  official nutrition partner for the 2021...

September 16, 2021

Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”

PLYMOUTH, Mass. (September 16, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser known brand devotees the chance to represent the brand through social platforms, promotions and to...

September 7, 2021

Minus33 partners with Granite Outdoor Alliance, doubling down on New Hampshire’s recreation economy

ASHLAND, NH – New Hampshire’s merino wool specialist, Minus33, is proud to announce its partnership with Granite Outdoor Alliance, New Hampshire’s outdoor recreation trade association. Granite Outdoor Alliance (GOA) is a membership-based nonprofit working to forge a sustainable outdoor recreation economy in New Hampshire. With a commitment to social and...

September 2, 2021

Join KUIU In Helping The Families Of The Fallen Soldiers and The Wounded As They Team Up With The Recon and Sniper Foundation

Dixon, CA (September, 2nd 2021) –  KUIU, the leading manufacturer of ultralight performance hunting gear, is teaming up with the Recon & Sniper Foundation to raise funds for fallen soldiers’ families and the families of the injured soldiers after the recent bombing in Afghanistan. The brand is asking the public...

September 2, 2021

COROS Sweeps the Podium at CCC

Irvine, CA, September 3, 2021 – COROS Wearables Inc., is excited to celebrate the accomplishments of all its users who competed in the various races in Chamonix this past week. Most notably, COROS is eager to recognize the podium sweep by its athletes – Thibaut Garrivier, Scotty Hawker, and Thibaut...

September 2, 2021

Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone

BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...

September 1, 2021

American-Made Hunt Brand, FORLOH, Teams Up With American Olympian, Scotty Lago

WHITEFISH, Mont. (September 1, 2021) — What does American snowboarder and Olympic medalist Scott Lago have in common with an American-made technical hunt apparel brand? A shared passion for the hunt and an appreciation for nailing the smallest details. FORLOH, the first and only brand to manufacture high-end technical hunting...

August 30, 2021

Athlete sponsorship programs are broken. Here’s how we can fix them.

Today, controversy accompanies everything from how athletes are selected, to their role in hitting a brand’s DEI targets, to the contracts they sign. As that equation becomes more critical to the success of outdoor brands, it may be time to rethink it. OBJ

August 26, 2021

US Trail Running Conference Webinar Spotlights Sponsor Partnerships and Revenue

Estes Park, CO – The eighth webinar in a nine-webinar series produced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted Thursday, August 19. The session subject for this latest session was: Sponsor Partnerships and Revenue. The session content was delivered by...

August 23, 2021

World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER

BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...

August 18, 2021

State Bicycle Co. Announces Collaboration with National Park Foundation

Phoenix, AZ (August 17, 2021) – State Bicycle Co. has teamed up with the National Park Foundation to create a limited-edition collection of bicycles, clothing, and accessories – proceeds from which will help support America's beloved national parks. The State Bicycle Co x National Park Foundation collection will feature an...

August 18, 2021

Honey Stinger Partners with Soccer Star Catarina Macario

STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....

August 10, 2021

Dakine Athlete Carissa Moore Wins First-Ever Olympic Gold Medal for Surfing

LOS ANGELES (August 10, 2021) — Dakine athlete Carissa Moore clinched the Olympic Gold Medal after winning the Women’s Gold Medal Match at Tsurigasaki Surfing Beach against South Africa’s Bianca Buitendag. The Honolulu, Hawaii native will take home the first Olympic Gold Medal in the sport’s history for the United...

August 6, 2021

The Coleman Company and Outbound Collective Partner to Reach Underrepresented Communities and Get Everyone Outside

Atlanta and San Francisco - August 6, 2021 - Today, outdoor gear maker The Coleman Company, Inc., and the Outbound Collective, a community-driven outdoor media platform, announced a partnership of aligned purposes to empower people to get outside and make the outdoors more welcoming and inclusive. The collaboration will further...

August 4, 2021

Outdoor Brands, Hiking Org Partner to Sponsor Women ‘Over 50 Outside’

Oboz, Osprey, and Outdoor Research have teamed up with the 52 Hike Challenge series to launch a sponsorship program aimed at getting an “older” demographic outside. The Over 50 Outside program will kick off by sponsoring 150 women over the age of 50 who are passionate about the outdoors. GearJunkie

August 4, 2021

Visionary Sponsorship: Hyperice Partners with Blind Athletes

Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...

August 3, 2021

Oboz, Osprey and Outdoor Research Join Forces to Sponsor 150 Women in #over50outside – a Supportive Community for Women Over 50 Who Love the Outdoors

Cortez, CO – August 3, 2021 – Oboz, Osprey and Outdoor Research in collaboration with 52 Hike Challenge and In Solidarity, today launched OVER 50 OUTSIDE. This supportive community will bring together women over the age of 50 who are passionate about the outdoors. The program aims to motivate and...

August 3, 2021

Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride

LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team...

July 31, 2021

Wasatch 100 Partners with Gnarly Nutrition

Salt Lake City, UT (July 31, 2021) -- Gnarly Nutrition will be the official hydration sponsor of the Wasatch 100, which is the second oldest 100-miler trail running race in the world. The Wasatch 100 has been a lasting influence on the ultrarunning community since it began in 1980. One...

July 30, 2021

Rumpl, Designer Nicole McLaughlin Partner to Create Upcycled Clothing Ensemble

PORTLAND, Ore. (July 29, 2021) – Rumpl, the category leader in technical outdoor blankets, has partnered with Nicole McLaughlin, the sustainable designer, upcycle artist, and environmental advocate, to create a one-of-a-kind outfit using upcycled Rumpl materials. The partnership brings attention to McLaughlin’s and Rumpl’s zero-waste philosophies with the goal of inspiring...

July 28, 2021

Tread Labs Joins The Conservation Alliance

WOBURN, Mass.  -- Tread Labs is thrilled to announce that they’ve joined the Conservation Alliance, further putting into action the commitment to preserving the outdoors that they’ve held since creating the brand in 2015. Tread Labs’ founder, Mark Paigen, is an outdoor industry veteran and as such knows the importance...