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Sponsorships
April 20, 2021
Team Bend Racing Hires SIMBOL Communications as Marketing Agency of Record
Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, has joined forces with SIMBOL Communications to help with various marketing initiatives. They hope to grow brand awareness for both the racing...
April 19, 2021
TransRockies Race Series Names Ride with GPS as a Series Sponsor, Launches Hometown Challenge Series
Calgary, A.B. (April 19, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces Ride with GPS, a bike route planner and tracking app, as a series sponsor. Transrockies Race Series and Ride with GPS are kicking off the partnership with a new challenge for athletes. The...
April 16, 2021
Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...
April 15, 2021
UltrAspire Welcomes Jeff Browning to the Elite Athlete Team
UltrAspire is thrilled to announce that Jeff Browning has joined the elite athlete team. UltrAspire has pioneered avenues for hydration accessories and lighting since the company launched in 2012, but innovation for CEO & Founder, Bryce Thatcher, has taken place for over 30 years. In that time Bryce has worked...
April 15, 2021
Team Evergreen Announces BOA Technology as Presenting Sponsor of The Hundo
EVERGREEN, COLO, April 15, 2021 — Team Evergreen Cycling, a cycling organization that prides itself on thoughtful philanthropic impact, is pleased to announce BOA® Technology as the presenting sponsor of this year’s Hundo mountain bike race, taking place on June 19th in the Buffalo Creek trail system. BOA Technology Inc.,...
April 14, 2021
The North Face Unveils Sport Climbing Uniforms for Tokyo
The North Face today unveiled the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea and Austria in Tokyo. Shop Eat Surf
April 13, 2021
Snowbasin Announces Multi-Year Partnership with Salomon
HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...
April 10, 2021
Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...
April 9, 2021
KINeSYS Announces 2021 Champions
Vancouver, Canada - After launching their Brand Ambassador Program in the summer of 2019, North America’s leader in active sun care, KINeSYS Performance Sunscreen, has again activated their successful Ambassador Program for 2021. The 2021 Champion Team has grown in numbers with the selection of 65+ individuals who represent the...
April 9, 2021
Athletic Brewing Expands Partnership with Spartan into Canada and the UK
BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...
April 8, 2021
Backcountry to Launch Program Featuring Sponsored Advocates to Foster Inclusivity in the Outdoors
PARK CITY, Utah (April 8, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announces the launch of its new Breaking Trail Program. The program consists of a team of seven Trailbreakers— allies and outdoor leaders who drive meaningful conversation and enact positive changes in...
April 8, 2021
INFINIT Nutrition Announces 2021 Team INFINIT Elite Roster
Cincinnati, OH, April 8, 2021 – INFINIT Nutrition, the original all-in-one custom sports drink company is pleased to announce its 2021 Team INFINIT Elite roster. Seventeen athletes are returning from the 2020 roster with three new members joining the team for 2021 including Olympian and professional triathlete, Ben Kanute along...
April 6, 2021
Mountain Hardwear Announces 2021 Non-Profit Partnerships
Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...
April 5, 2021
Astral Signs Kayaker Nouria Newman to Expanded Contract
Asheville, NC – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce that they have re-signed pro kayaker Nouria Newman as a sponsored athlete. Newman, who had worn Astral footwear in 2020, will now wear their industry-leading PFDs as well. Hailing from Chambéry, France, Newman has spent the...
April 5, 2021
The Thru-Hike Syndicate Kicks Off its Eighth Season Supporting Hikers On Their Adventures
San Francisco, CA - April 5, 2021 - JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of ambassadors for the Thru-Hike Syndicate’s 2021 season. Now entering its eighth season, the Thru-Hike Syndicate...
April 5, 2021
Panaracer Announced as Sponsor of the Battle Royale Hill Climb Challenge for TransRockies Gravel Royale Gravel Bike Stage Race
Panorama, B.C. (April 5, 2021) — TransRockies Race Series, a global leader in adventure stage events, today announces that Panaracer, maker of high quality, Japanese-crafted bicycle tires, will sponsor the Battle Royale for the TransRockies Gravel Royale gravel bike event. The Battle Royale will award the KOM and QOM in...
April 5, 2021
Charge E-Bikes Cycle Forward with Backbone Media
Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...
March 31, 2021
Fischer Skis US Partners with Olympic Veteran and Longtime Athlete Kikkan Randall
AUBURN, N.h. -- Fischer Skis US couldn’t be happier to announce its evolved partnership with Kikkan Randall, the brand’s longtime athlete, ambassador, and partner, to manage the U.S. athlete and ambassador teams. Randall has been a partner of Fischer’s since 2000 when she first started racing on their equipment as...
March 31, 2021
Hyland’s Powered Announces 2021 Ambassador Lineup
LOS ANGELES – March 31, 2021 – Hyland’s, a century-old leader in creating products to support a healthy, active lifestyle, is proud to announce its 2021 Hyland’s Powered Ambassador Team. The Hyland’s Powered team includes 85 marathoners, ultrarunners, triathletes and cyclists from 27 states who will represent the brand at high-profile events...
March 30, 2021
Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9
Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Mother for a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women...
March 30, 2021
Jack Dorsey’s #StartSmall Awards $500,000 to First Descents to Support Frontline Healthcare Workers
DENVER, Colo. (March 30, 2021) - First Descents (FD) has announced a leadership $500,000 contribution from#StartSmall, Jack Dorsey’s philanthropic initiative, to support trauma-informed adventure programs for frontline healthcare workers and first responders. Funds will be used to deliver more than 35 multi-day adventure programs across the nation, providing respite and...
March 30, 2021
HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails
(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...
March 30, 2021
Dynafit To Serve As Presenting Sponsor of Gnar Runners Series
BOULDER, CO (March 2021) - Dynafit, a global leader in innovation in competitive mountain endurance sports, announced today that it has signed a multi-year deal to serve as the presenting sponsor of Gnar Runners, an organization that has put on wildly popular mountain, trail and ultrarunning events in Colorado for...
March 29, 2021
Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night.
Las Vegas, NV (March, 2021)- Francis Ngannou, a global NOCCO athlete, became the Heavyweight UFC Champion Saturday night. His journey from homelessness to championship was not an easy one. Against all odds, Ngannou’s continued perseverance and unbreakable spirit made his win possible. "I feel humbled and honored to be partnered...
March 29, 2021
Backcountry Signs Athletes Kalen Thorien, Nils Mindnich and Toby Miller to Roster
PARK CITY, Utah (March 29, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announced today the addition of three new athletes to its team. Kalen Thorien and Nils Mindnich will wear Backcountry’s owned brand, Backcountry Gear & Apparel (BG&A) during all outdoor pursuits, competition,...
