Sponsorships

October 4, 2021

Showcased

UnTapped Maple announces role as official nutrition and hydration partner of Big Sugar NWA

RICHMOND, VT—UnTapped Maple announces that it will be the official nutrition and hydration partner of the Bentonville, AK-based Big Sugar NWA Gravel Race. The race, kicking off on Saturday, October 23, is billed as an event that sports 100 miles of challenging terrain that showcases the beauty of Northwest Arkansas...

November 30, 2021

Skechers Creates ‘Our Planet Matters’ Sustainable Collection; Partners With The Nature Conservancy

Skechers announced it has created Our Planet Matters collection of sustainable men’s women’s and kids products using recycled materials.  It also announced a partnership with The Nature Conservancy that includes a multi-year commitment, contributing a minimum of $800,000 to help the organization. SGB Media

November 24, 2021

SWIX and Jessie Diggins Partner to Raise Money For the Share Winter Foundation

HAVERHILL, Mass. /OUTDOOR SPORTSWIRE/ - SWIX US has continued its longstanding partnership with Olympic Gold Medalist Jessie Diggins by creating a line of limited edition USA gloves that feature the Stars and Stripes pattern ahead of 2022 Olympic Games. All proceeds from the Jessie Diggins USA Gloves will be donated...

November 9, 2021

Charge Electric Bikes Help Power Margaritaville USA Pickleball National Championships as an Official Sponsor

Wilton, Conn. (Nov. 9, 2021) /OUTDOOR SPORTSWIRE/ - Charge, the direct-to-consumer electric bike brand part of the Dorel Sports family of brands, is proud to sponsor its second major pickleball event of the year, the Margaritaville USA Pickleball National Championships. The 2021 Margaritaville USA Pickleball National Championships will be held...

November 4, 2021

Salomon Welcomes Elite Road Runner Noah Droddy to its Athlete Team

OGDEN, Utah (Nov. 4, 2021)  /OUTDOOR SPORTSWIRE/ - Today, Salomon proudly announces that Noah Droddy will be representing Salomon road running footwear, gear and apparel as part of the brand’s U.S. athlete team, becoming Salomon’s first elite road running athlete. Droddy recently ran a 2:09:09 marathon at the Marathon Project,...

October 27, 2021

SWIX Athlete River Radamus Nabs Personal Best 6th Place World Cup Finish

HAVERHILL, Mass. /OUTDOOR SPORTSWIRE/ - SWIX athlete and U.S. Ski Team Member River Radamus finished sixth place—a personal best—this past weekend at the World Cup opener in Soelden, Austria. Radamus, displaying a leopard print hairstyle, was the only American to finish in the top 10 in the season’s first Giant...

October 25, 2021

BlackStrap Launches Smokey Bear Partnership With USDA Forest Service

BEND, OR (Oct. 25, 2021) /OUTDOOR SPORTSWIRE/ -This fall, BlackStrap is partnering with the world’s most well-known bear and American icon - Smokey Bear - to offer licensed facegear, head wear and goggle covers. In 2021, Smokey Bear celebrated 77 years of wildfire education and BlackStrap released a Birthday Collection...

October 25, 2021

Stoke! BOTE Welcomes Juli Hernandez as Ambassador

/OUTDOOR SPORTSWIRE/ - Juli Hernandez is known for being an incredible athlete and human who surfs, skates, and pioneers board sports for women. Juli calls California home, but her mix of Cuban, Costa Rican, Italian, and Spanish roots give her a rich cultural heritage from which to draw as she...

October 25, 2021

UTMB® World Series welcomes HOKA® as Premier level Footwear and Apparel Partner

(GOLETA, Calif. And Chamonix, France), October 25, 2021 /OUTDOOR SPORTSWIRE/ - Emboldened by shared origins in the French Alps, UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), have announced a multi-year partnership. Driven by the same pioneering spirit that propelled HOKA’s founders down Mont-Blanc in category-defining...

October 21, 2021

Outside Inc. Teams Up with Athletic Brewing, Premium Non-Alcoholic Beer, to Launch Exclusive Content Hub

Boulder, Colorado — October 21, 2021 /OUTDOOR SPORTSWIRE/ - Outside Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced a partnership with Athletic Brewing, a premium, non-alcoholic craft brewery, to create shared experiences and an exclusive content hub on Outside Online, known as Without Compromise....

October 21, 2021

Tailwind Nutrition Athlete Harvey Lewis Wins Big’s Backyard Ultra and Breaks World Record

DURANGO, Colo. (Oct. 21, 2021) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition athlete Harvey Lewis, 45, of Cincinnati, Ohio was the last man standing at the Big Dog Backyard Ultra in Bell Buckle, Tenn. earlier this week. Lewis completed a record breaking 85 laps and 354.16 miles over the course of three...

October 20, 2021

Norrøna Partners with Big Mountain Skier, Chris Davenport

 BOULDER, Colo. (October 20, 2021) /OUTDOOR SPORTSWIRE/ - Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, proudly partners with Chris Davenport, the two-time World Extreme Skiing Champion and pioneer in ski mountaineering. Davenport, Andrew Drummond, Hilary McCloy and Delilah Cupp are the most recent additions...

October 19, 2021

Brody Leven, human powered backcountry skier and storyteller joins Fischer Alpine team

Auburn, NH /OUTDOOR SPORTSWIRE/ - Fischer Sports US announces that professional backcountry skier and storyteller Brody Leven, 34, will be joining Fischer Alpine’s athlete ranks. Leven, current Salt Lake City resident, looks forward to this partnership not just because of his appreciation for the Fischer touring lineup, but because of...

October 19, 2021

Evan Gill Summits all Colorado 14ers

Columbia, MO /OUTDOOR SPORTSWIRE/ - ust, maker of outdoor equipment whose goal is to inspire and cultivate people’s love of all things outside, is proud to announce that brand ambassador Evan Gill has become the fourth African-American and second African American veteran to summit all 58 of Colorado’s 14ers. Evan...

October 14, 2021

Altra Announces Partnership with Elite Distance Runner Frank Lara

DENVER (Oct. 14, 2021) /OUTDOOR SPORTSWIRE/ - Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and...

October 12, 2021

KUIU Releases New Super Down Burner Parka For Extreme Cold Conditions

Dixon, CA (October. 12th 2021) /OUTDOOR SPORTSWIRE/ - KUIU, the leading manufacturer of performance hunting gear, is excited to announce the addition of the Super Down Burner Parka to their growing line of outerwear. Designed with proprietary, state-of-the-art materials, the Super Down Burner Parka is KUIU’s solution for staying warm...

September 22, 2021

Honey Stinger Launches NIL Program to Support Collegiate Athletes

STEAMBOAT SPRINGS, Colo. (Sept 22, 2021) /OUTDOOR SPORTSWIRE/ Honey Stinger is pleased to introduce its Hive College Ambassador Program, supporting student-athletes across the country in compliance with the NCAA’s recently updated name, image, and likeness (NIL) policies. The program will be accessible to student-athletes from any college or university through...

September 21, 2021

Nutrition Company MANTRA Labs Announces New Partnership with HYROX

AUSTIN, Tex. - SEPTEMBER 21, 2021 /OUTDOOR SPORTSWIRE/ MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces a new partnership with the unique global fitness series - HYROX. MANTRA Labs will serve as an  official nutrition partner for the 2021...

September 16, 2021

Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”

PLYMOUTH, Mass. (September 16, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser known brand devotees the chance to represent the brand through social platforms, promotions and to...

September 7, 2021

Minus33 partners with Granite Outdoor Alliance, doubling down on New Hampshire’s recreation economy

ASHLAND, NH – New Hampshire’s merino wool specialist, Minus33, is proud to announce its partnership with Granite Outdoor Alliance, New Hampshire’s outdoor recreation trade association. Granite Outdoor Alliance (GOA) is a membership-based nonprofit working to forge a sustainable outdoor recreation economy in New Hampshire. With a commitment to social and...

September 2, 2021

Join KUIU In Helping The Families Of The Fallen Soldiers and The Wounded As They Team Up With The Recon and Sniper Foundation

Dixon, CA (September, 2nd 2021) –  KUIU, the leading manufacturer of ultralight performance hunting gear, is teaming up with the Recon & Sniper Foundation to raise funds for fallen soldiers’ families and the families of the injured soldiers after the recent bombing in Afghanistan. The brand is asking the public...

September 2, 2021

COROS Sweeps the Podium at CCC

Irvine, CA, September 3, 2021 – COROS Wearables Inc., is excited to celebrate the accomplishments of all its users who competed in the various races in Chamonix this past week. Most notably, COROS is eager to recognize the podium sweep by its athletes – Thibaut Garrivier, Scotty Hawker, and Thibaut...

September 2, 2021

Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone

BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...

September 1, 2021

American-Made Hunt Brand, FORLOH, Teams Up With American Olympian, Scotty Lago

WHITEFISH, Mont. (September 1, 2021) — What does American snowboarder and Olympic medalist Scott Lago have in common with an American-made technical hunt apparel brand? A shared passion for the hunt and an appreciation for nailing the smallest details. FORLOH, the first and only brand to manufacture high-end technical hunting...

August 30, 2021

Athlete sponsorship programs are broken. Here’s how we can fix them.

Today, controversy accompanies everything from how athletes are selected, to their role in hitting a brand’s DEI targets, to the contracts they sign. As that equation becomes more critical to the success of outdoor brands, it may be time to rethink it. OBJ