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Sponsorships
October 28, 2020
Diamondback Partners with Rach McBride to Provide Women’s Gravel Scholarship
KENT, Wash., (Oct. 28, 2020) — Diamondback, a leader in the gravel cycling space, has partnered with athlete Rach McBride to facilitate and launch the Women’s Gravel Scholarship for one deserving rider. The partnership is intended to encourage more female and non-binary participation in the rapidly growing sport, and to...
October 26, 2020
Silva Teams Up With Ultrarunner Corrine Malcolm as Ambassador, Athlete
BROMMA, Sweden - Silva is thrilled to announce its partnership with ultrarunner Corrine Malcolm as part of the Swedish legacy brand’s North American ambassador and athlete team. Malcolm, a former elite cross-country skier and biathlete, has excelled on the ultrarunning circuit in recent years. The 30-year-old’s results include finishing in...
October 8, 2020
SWIX Announces Largest Team of US Ski and Snowboard Athletes to Date
Haverhill, Mass. - SWIX US enters the 2020-2021 season having signed the largest number of U.S. ski team athletes in recent history. Top athletes representing both Nordic and Alpine teams have chosen to use SWIX poles, PRO Nonfluorinated Wax, and, in some cases, gloves during races across the world. Sponsored...
August 28, 2020
Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021
FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts and ends in Fruita, Colo., and travels around and across the Colorado-Utah borderlands. Panaracer’s “GravelKing”...
August 26, 2020
Dynafit, Pomoca Increase Support of Friends of the Colorado Avalanche Information Center
Boulder, CO (August 2020) - Dynafit, a global leader in innovation in backcountry skiing, and Pomoca, the world’s leading manufacturer of ski touring skins, announced today that they have signed a new three-year deal to serve as primary sponsors of the The Friends of the Colorado Avalanche Information Center (FoCAIC);...
August 20, 2020
Co2uT Announces RockyMounts as a Sponsor
FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. RockyMounts was born...
August 11, 2020
Aprch Welcomes Sage Cattabriga-Alosa to Brand Ambassador Family
Portland, Ore. (August 11, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, welcomes Sage Cattabriga-Alosa to its brand ambassador family. “Sage’s thoughtful approach to being a father and athlete is inspirational,” said Brett Wiley, Chief Marketing Officer at Aprch. “You can definitely feel his...
August 9, 2020
Female Cycling Incentive
August 7h, 2020 Natchez –Tour organizers at Rockstar All Access announced today they will offer a $1,200 incentive payout to the overall fastest female. The Mississippi held company is organizing a “Tour the Trace” event to be held in Late November. Participants will endure a 444-mile tour through 3 states...
July 30, 2020
COROS named Official Sports Watch of the XTERRA U.S. Trail Run Series
Honolulu, HI (July 30, 2020) – XTERRA today announced a partnership with COROS Wearables Inc. that positions the performance sports technology company as the official sports watch of the XTERRA U.S. Trail Run Series. The alliance puts COROS, makers of premium endurance sports wearables, in a prime position to connect...
July 21, 2020
rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail
Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...
June 16, 2020
KINeSYS Sunscreen rolls out their first-ever Affiliate Program
KINeSYS Performance Sunscreen announces a further program to give back to their loyal community amid the challenges associated with Covid-19; launching their first-ever Affiliate Program for close to 100 “Champions” across Canada, USA and Australia. Over the course of the last few months, with the Covid-19 pandemic, people within the...
June 2, 2020
Co2uT Announces Salsa Cycles as Title Sponsor
FRUITA, CO — Desert Gravel is proud to announce Salsa Cycles as the title sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) travels around and across the Colorado-Utah borderlands and is officially open to all for registration. “Our event aligns perfectly...
May 19, 2020
UltrAspire Welcomes Camille Herron to the 2020 Elite Athlete Team
Camille Herron is an Ultramarathon runner originally from Oklahoma. She is the first athlete to win all three of the IAU’s 50k, 100k, and 24-Hour World Championships. She won the 2017 Comrades Marathon and has set multiple best times on multiple distances throughout her career. Camille is a three-time Olympic...
April 30, 2020
Nuun Hydration Announces Partnership with Cody Kelley for 2020
SEATTLE April 29, 2020- Nuun Hydration is proud to welcome Cody Kelley to their roster of sponsored athletes for the 2020 season. Kelley will be the first athlete to wear a custom Nuun-branded helmet, a move that points to an evolution in Nuun’s athlete sponsorship strategy. Based in Salt Lake...
April 7, 2020
KINeSYS Champions Ambassador Program
After a well-received inaugural campaign in 2019, leading sun protection brand, KINeSYS, is preparing for the launch of its 2020 Ambassador Program. The 2020 KINeSYS Champion Program will feature over 40 Ambassadors – an increase on last year’s numbers – from around the globe, who embody the KINeSYS brand ideal,...
March 25, 2020
The rabbit Team Adds Top Ultrarunner Hayden Hawks
March 25th, 2020, Santa Barbara, California - The rabbit team continues to grow in both quantity and quality after a second major signing this month. Hayden Hawks, one of the best U.S. male ultrarunners in recent years, has officially been added to the rabbitPRO roster. Along with the signing of...
March 19, 2020
BASE Performance partners with Ultraman World Champion, Jordan Bryden
Boulder, CO, March 19, 2020. BASE Performance is excited to partner with Jordan Bryden for 2020. Bryden has found success with multiple podium finishes at 70.3 and Iron Distance events. Now 33 years old- He specializes in Ultra Endurance events and races professionally at the lronman. After a break from...
March 10, 2020
MOTUS Off-Road and BASE Performance Ink Partnership
BOULDER, CO March 10, 2020 – MOTUS Off-Road, one of the largest off-road production companies in the United States, names BASE Performance as the Official Energy Gel, Bar and Hydration of the 2020 MOTUS Off-Road series, starting in Myrtle Beach, SC on April 19. BASE will support participants at all...
March 10, 2020
Professional Ultrarunner Amanda Basham Signs with rabbit
Santa Barbara, California - Amanda Basham is the latest addition to the rabbitPRO team after she recently signed with the cutting-edge running apparel brand rabbit. With top results at some of the world’s most prestigious mountain-ultra-trail races in recent years, Basham brings her speedy experience to a talent-laden rabbit squad...
March 3, 2020
US Trail Running Conference announces renewed sponsorship agreement with Race Roster
Estes Park, CO – The US Trail Running Conference has announced that Race Roster, the fastest growing endurance registration platform in North America will be the presenting sponsor for the Race Director days at the 2020 event. This announcement marks a renewal of the sponsorship that is now in its...
February 28, 2020
NorCalUltras Continues Sponsorship with GU Energy Labs for the 12th Year
Cool, CA – NorCalUltras is excited to announce its continuing sponsorship with GU Energy Labs for the 12th year. This long-time partnership has supported the Way too Cool 50K and American River 50 Mile Endurance Run, which are two of the most premier endurance events in the U.S. “We are...
February 25, 2020
10th Annual Carolina Cup Gains Key Supporter for 2020 Paddle Races
WRIGHTSVILLE BEACH, NORTH CAROLINA, USA– The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020. Founded 23 years ago in Atlanta, SweetWater Brewing Company is one of the top 15 craft breweries in the...
February 21, 2020
Barebells Functional Foods™ Welcomes Bodybuilder Cassandra Martin as Brand Ambassador
Protein Bar Brand grows Ambassador Program to Promote Happy, Healthy Snacking LOS ANGELES (February 21, 2020) – Bodybuilder and fitness enthusiast Cassandra (Cass) Martin traded her barbells for Barebells by officially joining Barebells Functional Foods™ as Brand Ambassador. Martin is welcomed to promote the brand’s high-in-protein, no added sugar* bars...
February 21, 2020
GORE® Wear Introduces itself to the American Cross-Country Industry at The Birkie
Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With a full week of events, “The Birkie” draws an estimated 40,000 skiers and spectators, representing an...
February 19, 2020
Wiley X Named Official Sunglass Provider of FLW
BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses, and optical/protective sports eyewear for youth. “FLW members, anglers and fans are known as being...
