June 9, 2021
a fascinating new study of more than 650 men and women suggests that the levels of certain proteins in our bloodstreams might foretell whether and how we will respond to various exercise regimens. NYT (paywall)
June 3, 2021
BOULDER, COLO. (June 3, 2021) — PeopleForBikes released its 2021 City Ratings, expanding internationally for the first time to include 30 European, 42 Canadian and 35 Australian cities. In its fourth annual iteration, the data-driven City Ratings analysis evaluated more than 750 cities and communities across the globe to spotlight...
May 26, 2021
Late-day exercise had unique benefits for cholesterol levels and blood sugar control, a study of overweight men eating a high-fat diet found. New York Times
May 26, 2021
Surfrider’s Blue Water Task Force test results revealed that 21% of samples indicated high bacteria levels that exceed water quality criteria, or Beach Action Values, set by each state to protect public health in recreational waters. Shop Eat Surf
May 24, 2021
Pattern, a global e-commerce research company, analyzed market demand for outdoor and camping supplies from 2019 through March 2021. Among its findings, monthly demand for camping gear, overall (tents, lanterns, backpacks, camp stoves) is up 25 percent compared to the same period in 2020, and the category is up 86 percent...
May 19, 2021
Despite climbing gas prices, consumers are eager to travel. Millions are expected to hit the road at the end of this month. New data from Kampgrounds of America’s May edition of the Monthly Research Report shows an estimated 18 million households will kick off their summer camping season over Memorial Day...
May 17, 2021
May 17, 2021-- ROAM Media, a producer of mini-documentaries, educational videos, and original series has partnered with the Adventure Activist to launch an action-oriented second season of the popular Roam from Home podcast. The company’s founders - the world’s leading adventure athletes, photographers, and filmmakers - launched the podcast in...
May 3, 2021
Bridging the Inclusion Gap in the Winter Outdoor Community Snowsports Industries America (SIA) launches Inclusive Leadership Playbook
Park City, Utah — Snowsports Industries America (SIA) is honored to launch an inclusive leadership training playbook for the winter outdoor community. Developed in partnership with PrismWork™, a national consulting firm on leadership and change management, the SIA Fresh Tracks Playbook seeks to enable and empower leaders from across the...
April 30, 2021
A Year into the Pandemic, Survey Demonstrates the Impact of COVID-19 on the Outdoor Guiding Industry
New York, NY (April 30, 2021) — 57Hours, the company that connects individuals with certified guides for outdoor adventures, recently compiled the results of a survey of independent mountain guides to explore the lasting effects of COVID-19 on their businesses. In the early stages of the pandemic, 57Hours surveyed their...
March 31, 2021
Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic
BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during...
March 29, 2021
Salt Lake City, UT. (March 29, 2021) -- Today, Cotopaxi—Benefit Corporation and outdoor gear and apparel brand—released its annual Global Reporting Initiative referencing impact report. The report aims to provide balanced and quantified information with regards to the brand’s holistic corporate social responsibility performance as well as to its giving...
March 24, 2021
Can wearable technologies help improve healthcare? 10K participants given free Fitbit devices for research program
A research study is providing 10,000 Fitbit devices to select participants in hopes of learning how wearable technologies can accelerate precision medicine and better inform and improve healthcare. 8NewsNow
March 23, 2021
A pair of studies published this month found that women tend to burn more fat than men during exercise, and athletes with better cardio endurance of all genders burn more fat than their less fit peers. Insider
March 10, 2021
Martinsville, IN (March 9, 2021) — A new American Camp Association (ACA) study of 486 camps that served 90,000 campers reports that only 30 campers had confirmed COVID-19 cases in 2020. This is a direct result of the summer camp industry’s focus on developing leading-edge child safety standards from the...
March 9, 2021
BOULDER, COLO. (March 9, 2021) — PeopleForBikes is proud to release a new, groundbreaking report, "802-989-3465Where Do We Go From Here? Breaking Down Barriers to Bicycling in the U.S." The 2018-2019 study found that meaningful engagement with historically marginalized communities, expanded private-sector encouragement programs and an investment in quality bicycle...
February 17, 2021
Almost one in five people lack the protein α-aktinin-3 in their muscle fiber. Researchers at Karolinska Institutet in Sweden show that more of the skeletal muscle of these individuals comprises slow-twitch muscle fibers, which are more durable and energy-efficient and provide better tolerance to low temperatures than fast-twitch muscle fibers....
February 12, 2021
2020 saw big changes in the hiking world. With gyms closed early on in the pandemic, and social distancing in order around the globe, hiking saw bumps in the number of hikes, the number of users recording hikes, and hikes per user. The number of logged hikes was up 171.36%...
February 10, 2021
Forthcoming reports from Outdoor Foundation and Outdoor Industry Association to provide unprecedented insight Into trends in outdoor participation. SNEWS
February 10, 2021
The Warrior Watch Study observed the primary biometric signal - heart rate variability (HRV) - which is a key indicator of strain on a person’s nervous system, combined with information around reported symptoms associated with COVID-19. TechCrunch
February 8, 2021
To determine which areas prioritize residents’ well-being, WalletHub compared more than 180 of the most populated U.S. cities across 44 key indicators of good health. Our data set ranges from the cost of a medical visit to fruit and vegetable consumption to COVID-19 cases. WalletHub
December 16, 2020
Strava reviewed data from more than 73 million users in 2020 for their year-end-report and found that despite working from home, social distancing and shelter-in-place restrictions, the virtual community became stronger than ever. ESPN
December 14, 2020
You've probably heard people say some athletes have "the right genes" for running, but it turns out that's not very accurate. Canadian Running